SRAX (NASDAQ:SRAX) (NASDAQ: SRAX) is a data technology company specializing in digital performance marketing and branded data solutions. Through its flagship KORE platform, SRAX leverages proprietary advertising technology to enable marketers to target audiences more effectively and measure campaign performance across digital channels. The company’s offerings include identity resolution, programmatic advertising, and audience segmentation tools designed to enhance engagement and conversion rates for brands in various industries.
SRAX operates through several business units, including Programmatic Solutions, Data Monetization, and Influencer Marketing Services. Programmatic Solutions provides automated media buying and campaign optimization, while its Data Monetization segment helps publishers and media owners generate incremental revenue by licensing first-party data to advertisers. The company’s influencer marketing services connect brands with content creators and social media personalities, enabling authentic brand advocacy and performance-driven social campaigns.
Founded in 2012 and formerly known as Social Reality, Inc., SRAX has expanded its capabilities through strategic acquisitions, including the purchase of Pathmatics, a digital advertising intelligence platform, and Forensiq, a fraud detection and brand safety solution. These acquisitions have bolstered the company’s data analytics and fraud prevention offerings, solidifying its position in the digital advertising ecosystem. SRAX’s solutions serve clients in North America, Europe, and Asia-Pacific, encompassing sectors such as retail, entertainment, consumer goods, and technology.
Under the leadership of CEO Michael Green, SRAX continues to innovate in the intersection of data science and marketing technology. The executive team combines expertise in software development, data analytics, and digital media, driving the company’s focus on scalable, technology-driven solutions. SRAX’s commitment to privacy and compliance ensures that its data practices align with evolving regulatory standards, providing clients with secure and transparent marketing capabilities.
