Shiseido (OTCMKTS:SSDOY) Company, Limited is a Japanese beauty and cosmetics company headquartered in Tokyo. Founded in 1872 by Arinobu Fukuhara as a Western-style pharmacy in Ginza, the company has grown into one of the world’s longstanding beauty businesses.
Shiseido develops, manufactures and markets skincare, makeup, fragrances, hair-care products and other personal-care offerings. Its portfolio includes the Shiseido, Clé de Peau Beauté, NARS, bareMinerals, Drunk Elephant, ELIXIR and ANESSA brands, among others. The company also operates beauty boutiques, counters and other direct-to-consumer channels in addition to distributing products through department stores, specialty retailers, pharmacies, e-commerce platforms and professional channels.
Shiseido serves consumers in Japan and international markets across Asia-Pacific, the Americas, Europe and other regions. Its products are sold through a combination of company-operated and third-party retail, online and travel-retail channels. The company is led by President and Chief Executive Officer Kentaro Fujiwara, who assumed the role in 2023.
