Celsius Q3 2025 Earnings Report

Celsius EPS Results

• Actual EPS: $0.42
• Consensus EPS: $0.28
• Beat/Miss: Beat by +$0.14
• One Year Ago EPS: N/A

Celsius Revenue Results

• Actual Revenue: $725.11 million
• Expected Revenue: $703.68 million
• Beat/Miss: Beat by +$21.43 million
• YoY Revenue Growth: +172.90%

Celsius Announcement Details

• Quarter: Q3 2025
• Date: 11/6/2025
• Time: Before Market Opens
• Conference Call Date: Thursday, November 6, 2025
• Conference Call Time: 8:00AM ET

Celsius (NASDAQ:CELH) Holdings, Inc. develops, markets and distributes functional, better-for-you beverages under the CELSIUS brand. Its products are positioned as energy drinks designed to support active lifestyles and are marketed with claims related to fitness, metabolism and sustained energy. The company offers a range of carbonated and noncarbonated beverages in various flavors and formulations, including CELSIUS Originals, CELSIUS Vibe and CELSIUS Essentials, as well as powdered drink mixes and other related products.

The company sells its beverages through a broad network of retail and e-commerce channels, including convenience stores, grocery stores, drugstores, warehouse clubs, gyms and other specialty outlets. Celsius has expanded distribution in the United States through relationships with major beverage distributors and retailers, including PepsiCo. The brand also serves international markets, with products available in selected countries outside the United States.

Founded in 2004 and headquartered in Boca Raton, Florida, Celsius Holdings has focused on building a portfolio of functional energy and hydration products. John Fieldly has served as the company’s president and chief executive officer, overseeing its brand development, distribution expansion and international growth efforts.

Celsius Q3 2025 Earnings Call Transcript

Key Takeaways

• Positive Sentiment: PepsiCo strategic energy drink captaincy — Celsius gained leadership within PepsiCo's U.S. energy portfolio (greater control of planograms and distribution), and a large portion of Alani Nu's DSD network moves into Pepsi's system on December 1 to broaden Alani's reach.
• Positive Sentiment: Rockstar acquisition and portfolio scale — Adding Rockstar (U.S. & Canada) plus Celsius and Alani Nu gives a >20% U.S. energy share in tracked channels, 31% portfolio growth YoY, and >$5 billion retail sales over the last 52 weeks (Circana).
• Positive Sentiment: Strong Q3 financials and balance-sheet action — Q3 revenue was about $725 million (up 173% YoY) with gross margin ~51.3%; after quarter-end Celsius reduced debt by $200 million (total ~ $700M) and expects ~ $20M lower annual interest expense in 2026.
• Negative Sentiment: Near-term GAAP hits and Q4 execution risk — The company recorded ~$247 million of distributor termination expenses this quarter (PepsiCo-funded but recognized on the P&L), and warned Q4 will be "noisy" with potential gross-margin pressure from tariffs, integration scrap/freight, returns and elevated promotions.
• Neutral Sentiment: Integration timing and margin outlook — Management expects to capture synergies and improve Alani/Rockstar margins in 2026 (Rockstar improvement targeted H1 2026; Alani benefits largely in Q1 2026), but emphasized phased rollouts and uncertain inventory/timing that leave short-term visibility limited.

Presentation

[Operator]

Welcome to the Celsius Holdings third quarter 2025 earnings conference call. All lines have been placed on mute to prevent any background noise. After the speaker's remarks, there will be a question-and-answer session. If you would like to ask a question during this time, simply press star followed by the number one on your telephone keypad. Thank you. I will now hand the call over to Paul Wiseman, Investor Relations. Please go ahead.

[Paul Wiseman, Head of Investor Relations at Celsius Holdings]

Good morning, and thank you for joining Celsius Holdings third quarter 2025 earnings webcast. With me today are John Fieldly, Chairman and CEO; Jarrod Langhans, Chief Financial Officer; and Toby David, Chief of Staff. We'll take questions following the prepared remarks. Our third quarter earnings press release was issued this morning with all materials available on our website, ir.celsiusholdingsinc.com, and on the SEC's website, sec.gov. An audio replay of this webcast will also be accessible later today. Today's discussion includes forward-looking statements based on our current expectations and information. These statements involve risks and uncertainties many beyond the company's control. Celsius Holdings disclaims any duty to update forward-looking statements except as required by law.

[Paul Wiseman, Head of Investor Relations at Celsius Holdings]

Please review our safe harbor statements and risk factors in today's press release and in our most recent filings with the SEC, which contain additional information and a description of risks that may result in actual results differing materially from those contemplated by our forward-looking statements. We will present results on both a GAAP and non-GAAP basis. Non-GAAP measures like Adjusted EBITDA, Adjusted EBITDA margin, adjusted diluted earnings per share, Adjusted SG&A, and Adjusted SG&A as a percentage of revenue and their GAAP reconciliations are detailed in our Q3 earnings release. Non-GAAP financial measures should not be used as a substitute for our results reported in accordance with GAAP. With that, I'll turn it over to John.

[John Fieldly, Chairman and CEO at Celsius Holdings]

Thank you, Paul. Good morning, everyone, and thank you for joining us today. The third quarter of 2025 was another pivotal period in what continues to be a transformational year for Celsius Holdings, setting the stage for our next phase of growth. Building on the Alani Nu acquisition in April and our ongoing international expansion, we've deepened our partnership with PepsiCo, added Rockstar Energy to create a total energy portfolio, and strengthened our leadership team to lead the next era of modern energy. Before getting into the highlights of our business, I want to thank our employees, our retail and distribution partners, and our loyal consumers for their commitment and belief in what we're building. Their energy continues to drive ours. In August, we announced an important expansion of our long-term partnership with PepsiCo, a milestone that deepens our collaboration and establishes Celsius Holdings as PepsiCo's U.S.

[John Fieldly, Chairman and CEO at Celsius Holdings]

Strategic energy drink captain. This new role gives Celsius a leadership position within PepsiCo's energy portfolio and greater control over the distribution of our leading portfolio brands, including Celsius, Alani Nu, and now Rockstar Energy. With the expanded partnership, we're further increasing our ability to shape planograms, prioritize SKUs, align promotional periods, and bring a unified commercial strategy to life across channels. In short, we're helping lead how energy shows up in retail for the consumer, from the aisle to the checkout cooler and everywhere in between. As part of the same transaction, a large portion of the U.S. Alani Nu-based DSD network is joining the PepsiCo distribution network starting December 1st, 2025, a move that, over time, is expected to expand Alani Nu's reach and accelerate its growth trajectory.

[John Fieldly, Chairman and CEO at Celsius Holdings]

For Celsius Holdings, this is a meaningful near-term catalyst, and we intend to execute the transition with the same efficiency that made our original Celsius integration into PepsiCo's leading distribution system a success. We also acquired the Rockstar Energy brand in the U.S. and Canada at the end of August, adding one of the most recognizable brands in energy to our total energy portfolio. Rockstar extends our reach into new consumer segments and strengthens our ability to serve a broader spectrum of energy consumers, from fitness to lifestyle to culture and music. Together, we believe that these steps—category captaincy, Alani Nu's expanded distribution, and the Rockstar acquisition represent a meaningful advancement for our company. It gives us greater scale, control, and the platform to compete from a position of strength.

[John Fieldly, Chairman and CEO at Celsius Holdings]

Importantly, this also comes with an endorsement of PepsiCo's increased ownership stake in Celsius Holdings and an additional board representation, a vote of confidence in our shared long-term trajectory. In the third quarter of 2025, our combined portfolio represented more than 20% share of the U.S. energy drink market in track channels and grew 31% year-over-year, according to Circana, nearly twice as fast as the overall energy drink category. Only two years ago, Celsius Holdings was celebrating after surpassing a 10% share with the Celsius brand alone. Now, through both organic growth and strategic expansion, we've doubled the share position with our total energy portfolio. It's a remarkable achievement that validates the power of our brands and our disciplined execution. Over the last 52 weeks, our portfolio generated more than $5 billion in retail sales in U.S. track channels, according to Circana.

[John Fieldly, Chairman and CEO at Celsius Holdings]

That success is supported by strong retailer partnerships and consistent consumer demand for functional, great-tasting, modern energy innovation. Across major retail and convenience partners, we continue to expand our space and distribution. Winning new displays at Target, end caps at Walgreens and CVS, and achieving double-digit growth in unit sales across Walmart, Circle K, and Dollar General, just to name a few. In Walmart alone, Celsius Holdings' portfolio gained more than two share points year-over-year, and Alani Nu recorded its best-ever sales week in August, led by Witches Brew. The Celsius brand achieved double-digit retail sales growth in the third quarter of 2025 at a 13% year-over-year. Alani Nu grew triple digits at 115% year over year, and Rockstar began selling under our ownership. Together, these brands are defining what a modern energy company looks like: inclusive, functional, culturally relevant, and growing.

[John Fieldly, Chairman and CEO at Celsius Holdings]

Marketing and culture continue to drive how we win. Seasonal flavor offerings once again delivered strong results, with Alani Nu's Witches Brew notching record sales, reinforcing the power of flavor innovation to excite consumers and drive velocity. In October, we launched our first Celsius limited-time offering, Spritz 5, and we are seeing strong consumer response from U.S. and Canada retailers. Our Celsius Live Fit Go campaign continues to strengthen awareness, trial, and repeat purchase for our core brand, connecting performance energy to an inspirational lifestyle. We are extending the same storytelling across the entire portfolio, ensuring each brand stands for something clear and inspirational. Celsius: Fitness and Lifestyle Performance. Celsius Essentials: High Performance Energy. Alani Nu: Female-Focused Lifestyle Energy. Rockstar Energy: Culture, Music, Next Generation Energy.

[John Fieldly, Chairman and CEO at Celsius Holdings]

Last week, I and along with several of our leaders had the opportunity to speak directly to 30,000 PepsiCo employees at one of their national town halls. We showcased our total portfolio approach and shared how Celsius Holdings has become the energy partner capable of powering every consumer occasion. Our goal in the conversation was simple: to inspire 30,000 teammates across PepsiCo to rally behind our portfolio and help us win in the category together. At the National Association of Convenience Stores trade show in mid-October, we spent time on the floor meeting with retailers. The excitement around our new portfolio was incredible. You could feel the confidence building for our growth in 2026. We believe that the message from consumers was clear. Celsius Holdings continues to be the growth engine of the energy category, and retailers want to partner with us to share in the opportunities that lie ahead.

[John Fieldly, Chairman and CEO at Celsius Holdings]

We're also proud of how we continue to invest in our people and culture. Our annual Celsius University Summit brought together more than 200 of our student marketing ambassadors from across the U.S. and Canada, the next generation of marketers who are helping us stay culturally connected to our consumers. It's one of the many ways we build brand advocacy from the inside out. As our business grows, so does the depth of our leadership team. We've recently welcomed Rishi Dang as Chief Marketing Officer, who brings more than two decades of global marketing and commercial leadership experience, including senior roles at PepsiCo and Marc Anthony Brands. We also had two other important leadership appointments, including Garrett Quigley as President of Celsius International and Gary Shipravad as Chief Human Resource Officer. Each brings valuable experience that complements the strong bench already leading the company.

[John Fieldly, Chairman and CEO at Celsius Holdings]

Our approach remains team-first, execution-driven, focused on empowering our people and integrating new expertise while at the same time maintaining the entrepreneurial energy that defines Celsius. Across the organization, we're executing with focus, advancing Alani Nu's integration, capturing early synergies, onboarding Rockstar, and preparing for what we believe will be an even stronger 2026. The third quarter was another step in a series of transformational moves for our global functional beverage portfolio future. We're now operating at true scale in the U.S., and we're currently beginning to build that same foundation internationally. In markets like Australia, performance has continued to exceed our expectations. In the U.K., we've learned valuable lessons that will make us even stronger as we enter 2026.

[John Fieldly, Chairman and CEO at Celsius Holdings]

We're refreshing the Celsius Biz Free line and incorporating new limited-time offers into Celsius brand portfolios, starting with Spritz 5, which has now launched in the U.S., Canada, and the Nordics. Alani Nu's highly successful Witches Brew proved again in the third quarter that limited-time offers that create consumer excitement also can lift the whole trademark around them. This week, another Alani Nu fan favorite, Winter Wonderland, returns for the holidays, and we have more great innovation in store for 2026 that I'm excited to share with you soon. We're optimizing our Rockstar Energy portfolio with a medium-term goal of stabilizing the brand and recapturing the magic that makes Rockstar an iconic and powerful force to grow the next generation of energy drink consumers. We've entered a new era for Celsius Holdings in 2025, one defined by scale, partnership, and purposeful growth.

[John Fieldly, Chairman and CEO at Celsius Holdings]

We're building a portfolio that reaches more consumers during more occasions, and we're doing it with discipline, collaboration, and a commitment to organizational excellence. I look forward to what's ahead in 2026 and beyond. I'll now turn the call over to Jarrod to discuss third quarter financial results. Jarrod.

[Jarrod Langhans, CFO at Celsius Holdings]

Thank you, John, and good morning, everyone. Turning to the financials, for the quarter ended September 30, 2025, consolidated revenue was approximately $725 million, up 173% from a year ago. The Celsius brand's third quarter 2025 U.S. scanner growth rate was 13%, driven by favorable product mix and increases in total distribution points. A number of factors can cause the scanner data to vary from reported results, such as promotions and incentives, and the success of such programs, timing of acquisitions, and timing of customer orders, which can vary from time to time based on various inventory builds for promotions, cash management programs, limited-time offering programs, as well as a number of other factors. The difference between the 44% revenue growth rate at the Celsius brand versus the U.S.

[Jarrod Langhans, CFO at Celsius Holdings]

Scanner growth rate of 13% was primarily driven by year-over-year inventory movements across the company's customer base, including a net benefit relative to the inventory optimization program with our largest distributor in the prior year quarter, as well as increased promotional activity and our international expansion. Alani Nu revenue nearly doubled, up 99%, driven by strong limited-time offerings, particularly Witches Brew, which delivered record sell-through as well as organic core SKU growth. Rockstar Energy contributed roughly $11 million in revenue in its first month under Celsius ownership. An additional portion of Rockstar's sales, roughly $7 million, was recorded in other income due to GAAP accounting. Combined, the total impact from Rockstar Energy was about $18 million in Q3. We expect this accounting treatment to continue through Q4 before normalizing in 2026.

[Jarrod Langhans, CFO at Celsius Holdings]

Year to date, consolidated sales are up roughly 75%, or $770 million, with Alani Nu accounting for the majority of that growth and Celsius up 12% through the first nine months of the year. Gross margin for the quarter was 51.3%, compared with 46% a year ago. Year to date, gross margin was 51.6%, up from 50.2% last year. The improvement reflects the lapping benefits of the prior year inventory optimization, lower net portfolio promotional spend, pack mix, favorable channel mix, and scale benefits on raw materials from higher volume, partially offset by tariffs and the impact of Alani Nu and Rockstar Energy's lower margin profiles. We expect to improve Rockstar Energy margins over time, starting in the first half of 2026, as we integrate sourcing and production, much like the progress we've seen with Alani Nu since its acquisition.

[Jarrod Langhans, CFO at Celsius Holdings]

Sales and marketing expenses were elevated, reflecting continued investment behind brand building, including the Celsius Live Fit Go campaign. Sales and marketing represented about 20% of sales, consistent with our reinvestment strategy. In connection with Alani Nu's transition into PepsiCo's DSD network, we recorded approximately $247 million in distributor termination expenses during the quarter. These costs are fully funded by PepsiCo under our long-term agreement, and while they are recognized in our P&L under GAAP, the reimbursements are deferred on the balance sheet and amortized into gross sales over the life of the distribution agreement, making the transactions cash-neutral to Celsius Holdings. General and administrative expenses remained well-controlled at approximately 6% of sales, excluding acquisition costs, down from 9% last year, reflecting efficiency initiatives and cost discipline. Operating income benefited from higher margins and overhead efficiency, partially offset by marketing and integration investments.

[Jarrod Langhans, CFO at Celsius Holdings]

We ended the quarter with a strong balance sheet and cash position, giving us flexibility to fund future growth and integration initiatives. Shortly after quarter end, we reduced debt by $200 million and reduced our term note by 75 basis points, bringing total debt to roughly $700 million and reducing our annual interest rate expense by approximately $20 million beginning in 2026. Our near-term priorities remain unchanged. Continue investing in brand growth, capture synergies from our acquisitions, and further strengthen the balance sheet through debt reduction and disciplined capital allocation. As Alani begins distribution in the U.S. Pepsi system in December, most of the financial benefit is expected to be realized in Q1 2026 due to a phase-load-in approach ramping from Q4 into Q1 as retailers reset and inventory builds across the Pepsi network.

[Jarrod Langhans, CFO at Celsius Holdings]

Looking ahead, we expect continued growth in both Celsius and Alani Nu, with a focus on stabilizing Rockstar Energy as we optimize the product assortment and reestablish the identity that makes that brand so relatable to consumers. We anticipate Q4 will be a noisy quarter, reflecting year-end timing effects from promotions, integration activities, and cash management from our largest customers, along with some incremental freight and tariff pressure. We are looking at the potential for more pressure on our gross margins in Q4 2025 relative to the prior three quarters due to promotions, higher scrap and freight from the integration of Alani Nu into the PepsiCo system, and tariff pressure before re-expanding in Q1 2026. We also expect sales and marketing to represent 23%-25% of sales in Q4 as we continue investing in our Celsius Live Fit Go campaign and complete the Alani Nu transition.

[Jarrod Langhans, CFO at Celsius Holdings]

In summary, we delivered strong top-line growth, maintained margins above 50%, and continued investing for the future. Celsius is once again growing ahead of the category. Alani Nu continues to outperform expectations, and Rockstar Energy strengthens our total energy portfolio by expanding our reach to new energy consumers. We remain focused on balancing investment with profitability, maintaining a strong balance sheet, and creating sustainable long-term value for shareholders. With that, I'll turn the call back to the operator for Q&A.

[Operator]

Thank you. As a reminder, in order to ask a question, please press star followed by the number one on your telephone keypad. If you would like to withdraw your question, simply press star once again. I kindly ask everyone to limit themselves to one question only. Thank you. Our first question comes from the line of Gerald Pascarelli with Needham. Please go ahead. Your line is open.

[Gerald Pascarelli, Analyst at Needham]

Great. Good morning. Thank you very much for taking the question. I just wanted to go back to core Celsius here. The 44% growth in core Celsius off of that depressed year-ago base period implies a meaningful negative delta between the 13% growth that we saw in measured channels when you add back the $110 million-$120 million to the base. I'm just curious on some of the mechanics on what's driving that negative delta. It would seem that the add-back to the base period should have been maybe much lower than the $110 million-$120 million. I'm just curious if that's part of what happened in the quarter. If that's not the case, how do you explain just the wide variance between what you reported versus what we saw in the measured channels? Thank you.

[John Fieldly, Chairman and CEO at Celsius Holdings]

Yeah, Gerald, thank you for the question. In our prepared remarks, Jarrod touched on that and some of the deltas that we're seeing in regards to the variety of numerous factors that are really impacting that difference from the 44% to the 13%. I will turn it over to Jarrod just to further reiterate some of his remarks he had.

[Jarrod Langhans, CFO at Celsius Holdings]

Yeah, hi, Gerald. Good morning. The short answer is yes, but there were a bunch of puts and takes. It's not a perfect apples-to-apples comparison. Over the 52 weeks, mix can change, promos can change, timing can change. For instance, Q2, we had some benefit from the Prime Day build-up, which happened in early Q3. There are a number of factors built into that, but it was a lower number. It was not a perfect one-to-one comparison year-over-year when you're talking about the inventory optimization. With that said.

[Gerald Pascarelli, Analyst at Needham]

Understood. Yeah, sorry. Go ahead, Gerald.

[Jarrod Langhans, CFO at Celsius Holdings]

Yeah. With that said, we're 13% on the scanner growth. We believe the scanner is a good barometer of the health of the business. If you look at October, we're up ahead of the category growth from an energy perspective. Yeah, definitely a lot of noise in the quarter with timing and sequencing of various things, and Q4 will be a bit noisy as well.

[Gerald Pascarelli, Analyst at Needham]

Understood. So lower base and then maybe just a little bit more of a variance than we saw over the past couple of quarters. Given multiple factors.

[John Fieldly, Chairman and CEO at Celsius Holdings]

Yep. Yeah, that's correct. I think when you look at the 13% growth rate at the register, as Jarrod mentioned, reiterated, it was great to see really the rally come behind the brand. We started off slow in the first quarter and second quarter, not keeping up with the category growth rates. Heading into the back half, especially into the quarter, our Live Fit Go campaign that we kicked off really is adding more excitement around the brand, gaining more trial, more repeat purchase, which sets us up really nicely heading into resets in 2026 for the Celsius portfolio.

[Gerald Pascarelli, Analyst at Needham]

Perfect. Thanks for the color, guys.

[John Fieldly, Chairman and CEO at Celsius Holdings]

Thank you.

[Operator]

Your next question comes from the line of Kaumil Gajrawala with Jefferies. Please go ahead. Your line is open.

[Kaumil Gajrawala, Analyst at Jefferies]

Hey, guys. Good morning. A lot of conversations these days about pricing. Mazda has announced some pricing. Sounds like it might be even higher than the 5% they have announced, despite some promotions back. Curious how you're thinking about the price point, not just of Celsius, but also of Alani and Rockstar.

[John Fieldly, Chairman and CEO at Celsius Holdings]

Yeah, Cameron, it's something that is an extremely hot topic. With a lot of the headwinds, even on the last earnings call that we had, we talked about some of the headwinds we're seeing, especially with tariff impacts, higher cost to commodities, and then the investments behind these brands. It is something we are contemplating and looking at. There's a variety of ways, in addition to taking frontline price, promotional strategies we're evaluating. We're really also building out a revenue management team as well to further enhance our capabilities around that so we can be more precise, building out further our key accounts team. I think there's opportunities there. We're tracking it very closely, but we're not going to make any formal announcements today.

[Kaumil Gajrawala, Analyst at Jefferies]

Okay, got it. And then on some of this timing and integration stuff for Q4, if you could just go over it maybe in a little bit more detail. It sounds like there's some additional integration stuff and timing that moves into Q4, or is Q4 messy, and then it's back to sort of ordinary course of business by the time we get to Q1?

[John Fieldly, Chairman and CEO at Celsius Holdings]

Yeah, I'll turn it over to Jarrod, further enhance some of his prepared remarks.

[Jarrod Langhans, CFO at Celsius Holdings]

Yeah, so I mean, it's Q4, and it's December when the activity is happening. If you go back to when Celsius went into the Pepsi system, it was October 1st. We're going in on December 1. Obviously, a lot of CPG companies, there's not a lot of activity at the very end of December. Also, if you recall, when we went in, we were replacing Bang, so it was a one-for-one swap out. There was a ton of space that needed to be filled immediately. It was a bit quicker of a push. It's going to be more of a phased approach.

[Jarrod Langhans, CFO at Celsius Holdings]

Because we're so close to kind of the timing of resets and when the OTS, the kind of up and down the street programs are reloaded, we're going to kind of phase it in as opposed to have all this open space that'll get shoved into. I think it won't be quite as quick as you saw back in 2022, but across kind of December and Q1, you'll see us really ramp up from an Alani perspective. There will be some crossover in the quarter as we build that inventory and as we roll it out across really Q1.

[John Fieldly, Chairman and CEO at Celsius Holdings]

I'll just add additional color around the strategic energy drink captaincy within the Pepsi partnership further enhances those capabilities. It's not a one-for-one replacement, but as Alani rolls through the network, we're able to really have control over the planograms. We have over 30,000 PepsiCo team members and a dedicated team really working to further penetrate, gain ACV distribution, and really maximize the sets for the highest quality offerings for the specific channels and regions that we'll see the expansion in.

[Kaumil Gajrawala, Analyst at Jefferies]

Thank you.

[Operator]

Your next question comes from the line of Michael Lavery with Piper Sandler. Please go ahead.

[Michael Lavery, Senior Research Analyst at Piper Sandler]

Thank you. Good morning. You cited that this transition could lead to optimized warehouse and distribution that may affect inventory levels. Can you be more specific? What exactly are you expecting, and how much does the intra-quarter transition mitigate disruptions that might be puts and takes within 4Q? Any just more detail on 4Q and into next year, what your comments there are pointing to would be great.

[Jarrod Langhans, CFO at Celsius Holdings]

Yeah, I think we're just trying to be transparent and lay out what some of the puts and takes you could see in the quarter are. Typically, if you look at most large CPG companies, they do have some cash management activity in Q4. You'll also, if we're going into a system in a warehouse and we're starting to build some inventory, last time we didn't have any inventory in that system. When we went in, it was just us going in as opposed to us being a part of that process. I think there's just going to be some movement as we build Alani and as we roll it out across really kind of December and Q1.

[Jarrod Langhans, CFO at Celsius Holdings]

We just wanted to list out some things that could cause some noise and really just let everybody know that there's going to be a lot of puts and takes in the quarter, and it's going to be a really noisy quarter. Expect it to be noisy and not to be perfect.

[Michael Lavery, Senior Research Analyst at Piper Sandler]

Can you just maybe unpack noise a little more? I mean, you cited puts and takes. Where does it net out?

[Jarrod Langhans, CFO at Celsius Holdings]

Again, it's going to depend on how quickly we roll things out. There is a lot that could happen over the course of the next six weeks. Instead of kind of putting my foot in my mouth and throwing a bunch of numbers out at you, I'm going to say it's going to be really noisy. I'd look at the scanner data that's going to tell you about the health of the business, and that's all we're going to give you right now.

[John Fieldly, Chairman and CEO at Celsius Holdings]

Yeah, I'll just, Michael, jump in in regards to some of the additional variances. As an example, we'll be picking up inventory on returns from the prior distribution network. You got increased costs there on logistical movements, also secondary warehousing, right, that you wouldn't have under a normal course of business. Also, as our really supply chain is not optimized and fully integrated as now. We are strategically tied in with the routes servicing the warehouse through the PepsiCo network, and we're going to need to optimize that. We need to optimize the co-packing facilities, procurement logistics. We want to make sure we're running one-day hauls to optimize the freight lanes and making sure we have the right inventory in the right locations around the U.S. There will be some pressure on margins as well. Also the puts and takes on inventory levels and returns.

[Michael Lavery, Senior Research Analyst at Piper Sandler]

Just a quick clarification. I appreciate some of the cost headwinds or the margin drags. As you get these returns, that's a reduction of sales, correct? If so, would we hear you correctly that directionally you think that coming in could come more quickly than you refill pipeline going out, that maybe directionally net, you at least are trying to make us aware of the possibility of a net drag as opposed to kind of all else equal?

[John Fieldly, Chairman and CEO at Celsius Holdings]

Yeah, I think. We're not forecast. I mean, we need to be conservative on that, and that could be a scenario that plays out. It's too early for us. We don't have year-end orders in yet. So we got several weeks' orders in initially, but we got to see how the rest of the quarter plays out in Q4. And really, the return pickup is unknown right now. So we're evaluating that, but we'll have to see as we get closer. Making any firm predictions at this point is not really plausible.

[Jarrod Langhans, CFO at Celsius Holdings]

Yeah, I would say if you go back to 2022, the team did a great job managing that process so that there was not a significant impact. With that said, it is a different time of year. There is different timing and sequencing that is going on. We will manage that to the best we can, and we will look to manage it as efficiently as we did before. That is the plan. We will see where things kind of pan out when you are talking about 250+ distributors that you are working to drive down their inventory, build up another set of inventory, and take returns at the same time.

[Michael Lavery, Senior Research Analyst at Piper Sandler]

Okay, thanks a lot.

[Operator]

Your next question comes from the line of Eric serotta with Morgan Stanley. Please go ahead.

[Eric serotta, Analyst at Morgan Stanley]

Great. Just a housekeeping item to note. Try not to beat the dead horse on the inventory and situation with respect to the third quarter. Did your inventories with Pepsi decline sequentially? I know you referred to the year-on-year variances, Jarrod, but was there any change sequentially? Bigger picture, in terms of Alani growth, we have seen it slow in scanner over really since the second quarter. You obviously had two totally incremental LTOs in the second quarter, one large but not fully incremental LTO in the third quarter. How are you thinking about the Alani growth rate on a going-forward basis for sort of the core brand and then whatever sort of incremental contribution from LTOs that you expect over time, realizing the LTO timing is going to always vary a bit? Thanks.

[John Fieldly, Chairman and CEO at Celsius Holdings]

Yeah, thank you, Eric. I'll take the second part of that question in regards to Alani. We're really excited about the portfolio. We've talked about, in prior, there will be some lumpiness in regards to the timing of these LTOs and then the phase-out. We're seeing that right now with Celsius, with Spritz 5 that's now rolling out. In the quarter, you had Witches Brew, which was phenomenal, great success, amazing flavor. It was its fifth year, more than doubled prior years' sales results and got everyone really excited. It was the talk of at NAX with a lot of retailers as well.

[John Fieldly, Chairman and CEO at Celsius Holdings]

When you're looking at the growth rates and you look at the ACV where Alani is to where Celsius is in the PepsiCo system, I think there's a lot of underlying distribution and TDP gains that we're going to be able to capture as we move through 2026 and really leverage the benefit of the PepsiCo distribution network, as well as the excitement behind the brand and all the work our key accounts team has been working on. When you look at large format, especially within food and mass, and you look at Celsius and Alani, it is a large percentage of the overall energy drink category sales. That really gives us a great leverage to really further optimize and really create some unique programs for that channel. As I mentioned in prepared remarks coming out of NAX, retailers are really excited about.

[John Fieldly, Chairman and CEO at Celsius Holdings]

What Alani is doing in the category. It's incremental, really driving increased female consumption rates. They really like the uniqueness of what Alani brings to the table within the category, some of its flavor profiles, sherbet swirl, and so on. Right now, we have Winter Wonderland launching, which is rolling out in retailers. We do anticipate that will not be as large as Witches Brew, which historically has been one of the larger LTOs. Also, Winter Wonderland, amazing flavor profile. Check out the social media activations and in-store execution. It's been phenomenal. It is crossing over through a transitional period with Alani moving from the prior distribution network into Pepsi December 1st in the U.S. That likely will not be to its full potential as we're hoping to see next year there.

[John Fieldly, Chairman and CEO at Celsius Holdings]

Those are some of the puts and takes. The good news is, and which we're really excited about, is these LTOs are growing the core SKU offering. Which is great to see as well. Adding excitement, bringing incrementality, and growing the base within velocity.

[Jarrod Langhans, CFO at Celsius Holdings]

Yeah, and the first part of the question. Back on to the LTOs, John was talking about the Spritz 5 was great for brand Celsius. I think we've got a great lineup for next year as well across the entire portfolio, in particular, Alani and Celsius. I think that we were setting ourselves up well for 2026. In terms of the inventory rollover, it's not perfect. It's always a point in time. There was some noise in there. Pack size will change, mix will change over the last 52 weeks. The promos have changed. There's a lot of puts and takes that went into it, as well as timing of the inventory movements. That's where you got a little bit of a lower number that came through than maybe it expected if it was a perfect one-to-one rollover.

[Eric serotta, Analyst at Morgan Stanley]

Okay. Any comments sequentially? I know the year-on-year is tougher, but given all those noise factors you mentioned. Any change in the inventory sequentially? I realize there's probably some seasonality to it. Going back a year and a half or so, you would talk inventory impact sequentially.

[Jarrod Langhans, CFO at Celsius Holdings]

Yeah, I think what we've said thus far, that's really all we're going to go with.

[Eric serotta, Analyst at Morgan Stanley]

Understood. Thank you so much. I'll pass it on.

[John Fieldly, Chairman and CEO at Celsius Holdings]

Thank you, Eric.

[Operator]

Your next question comes from the line of Bonnie Herzog with Goldman Sachs. Please go ahead.

[Bonnie Herzog, Analyst at Goldman Sachs]

All right, thanks. Good morning, everyone. I had a question on gross margins in the quarter. I guess I'm hoping for some more color on the puts and takes and how we should think about gross margins moving forward. Maybe remind us of the impact, if any, from tariffs, and then how big of an impact was the inflation we're seeing on the Midwest premium, and then your hedging strategy on that. Thanks.

[John Fieldly, Chairman and CEO at Celsius Holdings]

Yeah, good morning, Bonnie. Thank you for the question. That's an area of opportunity for us within the gross profit line, especially as we further integrate Alani and Rockstar into the network we've built. There's a lot of efficiencies in the areas we're focusing on. Midwest premium has impacted. We don't do hedging, but we do some forward buys. Long-term hedging is something we haven't implemented, and it's an opportunity and something we continue to evaluate. As we have a larger purchasing power and a greater number of capacity, that's something that's on our radar. More to come on that. In regards to tariff, we're seeing greater tariff impacts. You started to see it slightly in Q2, a little bit more in Q3. We anticipate even larger in Q4.

[John Fieldly, Chairman and CEO at Celsius Holdings]

Now, we're trying to offset some of that with the scale and the synergies we're seeing as we're bringing and starting to really kick off the production of Alani. Also leveraging the vertical integration of our co-packer we acquired back in November. There's opportunities there as we look to 2026. We'll be adding a second line to further enhance the capabilities of that and drive more efficiencies. I'll turn it over to Jarrod. Do you have any additional color in regards to addition to your prepared remarks?

[Jarrod Langhans, CFO at Celsius Holdings]

Yeah, so I mean, John kind of covered the tariffs. We talked about last quarter that we'd see a little bit in Q3. It would increase a bit in Q4. At the same time, as we were integrating Alani, we were driving improved margin as an offset. Also with our scale, we're seeing the opportunity, and you've seen that across the last year from a raw material perspective. Even with the tariffs, there's still opportunity to take some of that pricing down. We've seen some movement. Internationally with the U.S. and other countries where we may actually see some benefit from tariffs. There is a variety of other tactics and other programs that we're putting in to further drive raw material savings across the board as we scale up.

[Jarrod Langhans, CFO at Celsius Holdings]

Like John said, we've got a new line coming in our plant next year that'll help drive some savings as well. We're looking to continue to save freight as we bring all three brands together. If you look at brand Celsius, it's roughly kind of 3% of sales. Alani is a bit ahead of that, as is Rockstar. We'll be able to bring that down as an offset. That will take some time. We talked about Rockstar. Really, you'll start to see the margin from that business improve in the really first half of 2026. Alani, we're on track to capture most of that by, I believe, in the modeling call we did in May, we'd look to capture it by the end of Q1. There's a number of good guys coming through. They're just not coming through necessarily as quickly as some of the pressures.

[Jarrod Langhans, CFO at Celsius Holdings]

That is why we called out there is probably going to be a little bit of pressure in Q4. We will have some scrap and some returns and things like that that will drive some pressure on the margin, like you saw back in 2022 when we transitioned Celsius into the Pepsi system, and you saw kind of some of those one-time impacts that came through. We were able to then leverage the business from there on. You will see a similar thing happen in Q4 before we start to see a lot of those benefits come through in the first half of 2026.

[Bonnie Herzog, Analyst at Goldman Sachs]

All right, thanks for the color. I'll pass it on.

[John Fieldly, Chairman and CEO at Celsius Holdings]

Thank you.

[Operator]

Your next question comes from Sean McGowan with Roth Capital Partners. Please go ahead.

[Sean McGowan, Senior Research Analyst at Roth Capital Partners]

Thank you. Questions about international. Now that we're deeper into the ownership of Alani and you've had some time to think about what to do with Rockstar, what are the plans there internationally? More broadly, how do you feel about how the performance has gone internationally?

[John Fieldly, Chairman and CEO at Celsius Holdings]

Yeah, no, great question. Thank you, Sean. Lots of opportunity in international. We just hired our first President of our international expansion. We've been really building a foundation over the last several years. As you know, we've started off in Sweden and Finland, great markets for us for a long time, and really just expanded into Australia, the U.K., Ireland, New Zealand, France, and Benelux markets. Just getting started there, we built out small, but yet impactful sales organizations and marketing organizations, and really building that first foundation. I think as you look for 2026, we're going to lean in further. Those same opportunities we see in the health and wellness trends in the U.S., they're global trends. We're getting a lot of excitement from retailers and consumers as the world is just one click away.

[John Fieldly, Chairman and CEO at Celsius Holdings]

As we look for 2026, we'll be making further strategic investments in given markets. We've had a lot of key learnings as well. Taking those key learnings and going to continue to build upon them. Our biggest successful market from last year and into this year, and an early expansion market, has been Australia. Really, 7-Eleven leaned in, and we're seeing some great expansion opportunities, which will position us really well as we're entering 2026. When you look at the other markets in Europe, they're really foundational, and working really closely with retailers and some of our key partners. We kicked off our university ambassador programs, leaning into fitness, health, and wellness. We're really well positioned. Celsius is our first push leaning in, and then we see opportunities with Alani as well. More to come on that, but definitely a growth driver for years to come.

[Sean McGowan, Senior Research Analyst at Roth Capital Partners]

Thank you.

[Operator]

The next question comes from the line of Jon Andersen with William Blair. Please go ahead.

[Jon Andersen, Analyst at William Blair]

Hey, good morning, Chad and Jared. Quick question on Alani Nu, kind of a two-parter. Currently, well below Celsius on ACV and TDPs in particular. How do you see the distribution kind of ramp for Alani Nu kind of playing out? Do you think it ultimately has the potential, the appeal to kind of reach the kind of level that Celsius is in the market today? The second part is, I know 2023 was a really strong distribution build with Pepsi for Celsius. It did seem to result in quite a bit of inventory optimization in 2024. How do you kind of work with PepsiCo? Are you collaborating with them this time to avoid that kind of experience as you look to take Alani Nu to new levels? Thanks.

[Jarrod Langhans, CFO at Celsius Holdings]

Yeah, let me take the second one, and then John can jump on the first one. From an inventory perspective, I think together we've learned a lot. We've already gone through the process of putting a fast triple-digit growing business into their system. We've got a lot of learnings. I think our teams are much more tightly connected today than they were in the past. We also have the captaincy, which gives us more control and more say in terms of what products we're putting in the coolers and how we're going to set that up within the Pepsi system, but also within our key accounts across the board. I think overall, there's a lot more communication, and we also have brought Eric on, who was a longtime Pepsi person who is coordinating pretty tightly with them.

[Jarrod Langhans, CFO at Celsius Holdings]

We're very confident that when it comes to kind of inventory movements, we've got a lot of learnings that we'll be utilizing so that we can make sure it flows efficiently and smoothly on a go-forward basis with the Alani business. I'll throw the other one over to John.

[John Fieldly, Chairman and CEO at Celsius Holdings]

Yeah, in regards to ACV and TDP and the opportunity and the appeal, I think. Specifically looking at Alani. And we're really attracted to it. And what we hear is there's a lot of appeal for it. It's done extremely well in convenience. You look at the latest convenience numbers. It's performing well. Huge opportunity there, especially, as I mentioned before, coming out of NAX. I think the one-for-one swap out with Celsius. Moving into the bang, really planograms and a lot of the AOM accounts and broader distribution within Pepsi. I think that happened very rapidly versus the Alani with the captaincy. We're able to control those planograms. So the opportunity still lies there, but it could be. More of a quarterly transition over the next. Three to six months as we continue to really reset those and work our way through 2026 and the resets. Eventually.

[John Fieldly, Chairman and CEO at Celsius Holdings]

The same opportunity on ACV and TDPs lies within Alani. We have a bigger key accounts team. We have a bigger distributor management team. The excitement just last week when we were up at the Pepsi town hall meeting, really excited about that. In food service, there is a big opportunity. Now, as really the category energy captain, we are able to get further enhancements and placements within the food service opportunities throughout PepsiCo. I think the same opportunity within ACV and TDPs lies with all of our portfolio.

[Jon Andersen, Analyst at William Blair]

Great. Thank you.

[Operator]

That is it for our question-and-answer session. I will now turn the call over to John Fieldly for closing remarks.

[John Fieldly, Chairman and CEO at Celsius Holdings]

Thanks again for joining us today. Q3 was another strong quarter and a transformational year marked by strengths, partnerships, portfolio expansion, and our commitment to organizational excellence. The energy drink category is a standout growth area in Staples, supported by consumers' growing preferences for functional, better-for-you, modern energy offerings. We believe that we're very well positioned to continue to benefit from and lead the execution of this revolution that's taking place in the energy category. Thank you to all of our employees and partners for all their hard work, dedication that enables our success. Until next time, grab a Celsius and live fit.

[Operator]

This concludes today's conference call. We thank you for your participation. You may now disconnect your line. Have a pleasant day.

Participants

Executives

• Jarrod Langhans, CFO
• Paul Wiseman, Head of Investor Relations
• John Fieldly, Chairman and CEO

Analysts

• Kaumil Gajrawala, Analyst at Jefferies
• Sean McGowan, Senior Research Analyst at Roth Capital Partners
• Gerald Pascarelli, Analyst at Needham
• Jon Andersen, Analyst at William Blair
• Bonnie Herzog, Analyst at Goldman Sachs
• Eric serotta, Analyst at Morgan Stanley
• Michael Lavery, Senior Research Analyst at Piper Sandler