Hilton Worldwide Q1 2025 Earnings Report

Hilton Worldwide EPS Results

• Actual EPS: $1.72
• Consensus EPS: $1.61
• Beat/Miss: Beat by +$0.11
• One Year Ago EPS: $1.53

Hilton Worldwide Revenue Results

• Actual Revenue: $2.70 billion
• Expected Revenue: $2.73 billion
• Beat/Miss: Missed by -$30.36 million
• YoY Revenue Growth: +4.70%

Hilton Worldwide Announcement Details

• Quarter: Q1 2025
• Date: 4/29/2025
• Time: Before Market Opens
• Conference Call Date: Tuesday, April 29, 2025
• Conference Call Time: 9:00AM ET

Hilton Worldwide (NYSE:HLT), a hospitality company, engages in managing, franchising, owning, and leasing hotels and resorts. It operates through two segments, Management and Franchise, and Ownership. The company engages in the hotel management and licensing of its brands. It operates luxury hotels under the Waldorf Astoria Hotels & Resorts, LXR Hotels & Resorts, and Conrad Hotels & Resorts brand; lifestyle hotels under the Canopy by Hilton, Curio Collection by Hilton, Tapestry Collection by Hilton, Tempo by Hilton, and Motto by Hilton brand; full service hotels under the Signia by Hilton, Hilton Hotels & Resorts, and DoubleTree by Hilton brand; service hotels under the Hilton Garden Inn, Hampton by Hilton, and Tru by Hilton brand; all-suite hotels under the Embassy Suites by Hilton, Homewood Suites by Hilton, and Home2 Suites by Hilton brand; and economy hotel under the Spark by Hilton brand, as well as Hilton Grand Vacations. The company operates in North America, South America, and Central America, including various Caribbean nations; Europe, the Middle East, and Africa; and the Asia Pacific. The company was founded in 1919 and is headquartered in McLean, Virginia.

Hilton Worldwide Q1 2025 Earnings Call Transcript

Presentation

[Operator]

Good morning, and welcome to the Hilton First Quarter twenty twenty five Earnings Conference Call. All participants will be in a listen only mode. After today's prepared remarks, there will be a question and answer session. Please note that this event is being recorded. I would now like to turn the conference over to Jill Chapman, Senior Vice President, Head of Development Operations and Investor Relations.

[Operator]

You may begin.

[Jill Chapman, Senior VP and Head of Development Operations & Investor Relations at Hilton Worldwide]

Thank you, Nick. Welcome to Hilton's first quarter twenty twenty five earnings call. Before we begin, we would like to remind you that our discussions this morning will include forward looking statements. Actual results could differ materially from those indicated in the forward looking statements and forward looking statements made today speak only to our expectations as of today. We undertake no obligation to update or revise these statements.

[Jill Chapman, Senior VP and Head of Development Operations & Investor Relations at Hilton Worldwide]

For a discussion of some of the factors that could cause actual results to differ please see the Risk Factors section of our most recently filed Form 10 ks. In addition, we will refer to certain non GAAP financial measures on this call. You can find reconciliations of non GAAP to GAAP financial measures discussed in today's call in our earnings press release and on our website at ir.hilton.com. This morning Chris Messetta, our President and Chief Executive Officer will provide an overview of the current operating environment and the company's outlook. Kevin Jacobs, our Chief Financial Officer and President Global Development will then review our first quarter results and discuss our expectations for the year.

[Jill Chapman, Senior VP and Head of Development Operations & Investor Relations at Hilton Worldwide]

Following their remarks, we'll be happy to take your questions. And with that, I'm pleased to turn the call over to Chris.

[Christopher Nassetta, President & CEO at Hilton Worldwide]

Thank you, Jill. Good morning, everyone, and thanks for joining us today. We're pleased with the results we delivered in the first quarter with adjusted EBITDA and adjusted EPS both exceeding our expectations even with somewhat weaker macroeconomic conditions that drove system wide RevPAR to the low end of our guidance range. We also continued to deliver on our strong development story during the quarter, expanding our brands into new parts of the world and further strengthening our pipeline, which now includes more than 5,000,000 rooms. Our performance demonstrates the resiliency of our business model and ability to navigate short term choppiness while driving long term value for our owners, our guests, team members and shareholders.

[Christopher Nassetta, President & CEO at Hilton Worldwide]

Turning to results for the quarter, we reported system wide RevPAR growth of 2.5% year over year driven by strong momentum from the end of last year that carried into 2025 and supported solid performance in both January and February. However, broader macro uncertainty intensified in March which pressured demand particularly across leisure. RevPAR growth was led by group, which increased more than 6% year over year supported by growth in urban markets and continued strength in company meetings. Business transient RevPAR increased 2% led by solid performance from small and medium sized businesses, a resilient customer that continues to make up roughly 85% of our business transient mix. Leisure transient RevPAR increased 1% with robust performance in January followed by softening demand patterns as the quarter progressed mirroring the uncertainty in the broader macro environment.

[Christopher Nassetta, President & CEO at Hilton Worldwide]

Weaker trends have continued into the second quarter with short term bookings roughly flat year over year. We believe travelers are largely in a wait and see mode as the rapidly changing macro environment continues to unfold. As a result and with tougher year over year comparisons from the Easter holiday shift, we expect second quarter RevPAR to be approximately flat versus the prior year quarter. For the full year, our system wide RevPAR expectations are flat to up 2% with the midpoint assuming current trends continue. The upside reflects a modest improvement in the second half of the year and the downside suggests modestly deteriorating conditions.

[Christopher Nassetta, President & CEO at Hilton Worldwide]

We continue to expect group to outperform transient RevPAR growth. Turning to development. Following a record breaking year of growth in 2024, we had a strong start to 2025. During the quarter, we opened 186 hotels totaling more than 20,000 rooms, representing a 20% year over year increase and achieved net unit growth of 7.2%. Conversions accounted for approximately 40% of openings in the quarter, driven largely by Doubletree and Spark.

[Christopher Nassetta, President & CEO at Hilton Worldwide]

Additionally, in international markets remained strong, representing half of all new additions to our portfolio, including several brand debuts in new markets. Hilton Garden Inn debuted in Greece, Hampton and Canopy entered Africa and Spark expanded its presence across Europe with openings in Germany and Poland. For the EMEA region overall, we're excited to mark the opening of our one thousandth hotel this spring. Our luxury and lifestyle categories continue to show significant growth accounting for 30% of all hotel openings in the quarter with these portfolios now approaching 1,000 hotels around the world. The addition of SLH properties and continued growth of our conversion friendly Curio and Tapestry brands supported growth across both categories during the quarter.

[Christopher Nassetta, President & CEO at Hilton Worldwide]

Momentum continued into April with several key openings including the Waller Festoria Osaka, a two fifty two room property that offers panoramic skyline views and successfully blends the iconic Waldorf Astoria legacy with the dynamic energy of Osaka. Additionally, just last week, we opened the new Waldorf Astoria Costa Rica. The hotel has stunning views of Costa Rica's Northern Pacific Coast, 10 Thousand square feet of versatile meeting space and six regionally inspired dining experiences. Our latest Waldorf Astoria will pair world class luxury with the nature and vibrant culture of Costa Rica, while further expanding Hilton's growing luxury portfolio, which is now one of the largest in the industry. In addition to strong openings, we continue to grow our development pipeline, which ended the quarter with more than 503,000 rooms representing an increase of 7% year over year and continued sequential quarterly growth.

[Christopher Nassetta, President & CEO at Hilton Worldwide]

We approved more than 32,000 rooms in the quarter, up 10% year over year with notable announcements including new Signia Hotels in Jaipur, India and Cairo, Egypt marking the debut of this brand in the Asia Pacific and Africa regions. Additionally, we signed our first Texas and in April we announced the signing of Waldorf Astoria Turks in Caicos, which will redefine Caribbean luxury when it opens in 2028. We also approved the first Tapestry and Curia Hotels in Athens, Greece, signed canopies for ski destination in Deer Valley, Utah and announced plans for Tempo to enter The UK, marking the brand's first hotel outside The U. S. To capture even more fast growing global middle class demand, we continued to strengthen our focused service pipeline in strategic growth markets.

[Christopher Nassetta, President & CEO at Hilton Worldwide]

During the quarter, we approved Hilton Garden properties in Vietnam, Malaysia, The Philippines and Indonesia and announced that we will triple our focused service footprint in Southeast Asia in the coming years fueled by the growing demand In India, we signed a strategic licensing agreement with Nile Hospitality to open 75 Hampton Hotels in the market. Along with our agreement to open 150 Spark hotels in India, this reaffirms our commitment to expanding in this key emerging economy. Construction starts remained strong in the first quarter, up 13% year over year excluding partnerships with growth across all regions and particular strength in Asia Pacific. Our pipeline includes nearly a zero two five million rooms under construction, which is more than any other hotel company representing more than 20% of industry share of rooms under construction and nearly four times our existing share of supply. Looking ahead, we remain confident in our ability to deliver net unit growth of 6% to 7% in 2025 with nearly half of our pipeline under construction and continued growth in conversion opportunities.

[Christopher Nassetta, President & CEO at Hilton Worldwide]

Making all this possible is our family of Hilton team members who continue to spread the life and warmth of hospitality in remarkable ways. During the quarter, we were named the number one best company to work for in The United States by Great Place to Work and Fortune, marking our second consecutive year in the number one spot and our tenth appearance on this prestigious list. Overall, we're pleased with our performance in the first quarter and remain optimistic about our opportunities over the long term supported by our asset light fee based business model and favorable megatrends in travel, we believe we can continue to drive long term value for our shareholders despite current uncertainty in the global macroeconomic environment. Now I'm going to turn the call over to Kevin for a few more details on our results in the quarter and our expectations for the rest of the year.

[Kevin Jacobs, CFO & President of Global Development at Hilton Worldwide]

Thanks, Chris, and good morning, everyone. During the quarter, system wide RevPAR grew 2.5% versus the prior year on a comparable and currency neutral basis, driven largely by rate growth. Adjusted EBITDA was $795,000,000 in the first quarter, up 6% year over year and exceeding the high end of our guidance range. Our performance was largely driven by better than expected growth in non RevPAR driven fees and timing items. Management and franchise fees grew 5% year over year.

[Kevin Jacobs, CFO & President of Global Development at Hilton Worldwide]

For the quarter, diluted earnings per share adjusted for special items was $1.72 Turning to our regional performance. First quarter comparable U. S. RevPAR increased 2.1% driven by strong group performance. For full year 2025, we expect U.

[Kevin Jacobs, CFO & President of Global Development at Hilton Worldwide]

S. RevPAR growth to be around the midpoint of our revised system wide RevPAR range. In The Americas outside The U. S, First Quarter RevPAR increased 7% year over year driven by key events in Mexico and Brazil including Carnival. For full year 2025, we expect RevPAR growth to be in the mid single digits.

[Kevin Jacobs, CFO & President of Global Development at Hilton Worldwide]

In Europe RevPAR grew 2.6% year over year with strong rate and occupancy growth in Continental Europe driving results for the region. For full year 2025, we expect low single digit RevPAR growth. In the Middle East and Africa region RevPAR increased 8.5% year over year driven by strong performance in Saudi Arabia during Ramadan and key regional events including the Muslim World League Conference. For full year 2025, we expect RevPAR growth in the mid single digit range. In the Asia Pacific region, first quarter RevPAR was flat year over year.

[Kevin Jacobs, CFO & President of Global Development at Hilton Worldwide]

RevPAR in APAC ex China increased 3.5% led by strong performance in Japan, India and Korea. China RevPAR declined 3.1% in the quarter as performance was pressured by strong outbound travel during Chinese New Year and tough year over year comparisons. For full year 2025, we expect RevPAR growth in Asia Pacific to be in the low single digit range assuming flat RevPAR in China. Turning to development. As Chris mentioned, for the quarter, we grew net units 7.2% and have more than 503,000 rooms in our pipeline, up 7% year over year with more than half located outside The U.

[Kevin Jacobs, CFO & President of Global Development at Hilton Worldwide]

S. And nearly half under construction. Looking to the year ahead, we remain optimistic in our development story in both The U. S. And international markets with continued strength in conversions as well as high growth international markets.

[Kevin Jacobs, CFO & President of Global Development at Hilton Worldwide]

Moving to guidance. For the second quarter, we expect system wide RevPAR growth to be roughly flat year over year. We expect adjusted EBITDA of between $940,000,000 and $960,000,000 and diluted EPS adjusted for special items to be between $1.97 and $2.02 For full year 2025, we expect RevPAR growth of 0% to two percent. We forecast adjusted EBITDA of between $3,650,000,000 and $3,710,000,000 and diluted EPS adjusted for special items of between $7.76 and $7.94 Please note that our guidance ranges do not incorporate future share repurchases. Moving on to capital return, we paid a cash dividend of $0.15 per share during the first quarter for a total of $37,000,000 in dividends for the year.

[Kevin Jacobs, CFO & President of Global Development at Hilton Worldwide]

In the second quarter, our Board authorized a quarterly cash dividend of $0.15 per share. For the full year, we expect to return approximately $3,300,000,000 to shareholders in the form of buybacks and dividends. Further details on our first quarter and full year results can be found in the earnings release we issued earlier this morning. This completes our prepared remarks. We would now like to open the line for any questions you may have.

[Kevin Jacobs, CFO & President of Global Development at Hilton Worldwide]

We would like to speak with as many of you as possible, so we ask that you limit yourself to one question. Nick, can we have our first question please?

[Operator]

And your first question today will come from Carlo Santarelli with Deutsche Bank. Please go ahead.

[Carlo Santarelli, Analyst at Deutsche Bank]

Hey, Chris, Kevin. Thank you for taking my question.

[Christopher Nassetta, President & CEO at Hilton Worldwide]

Good morning, Carlo.

[Carlo Santarelli, Analyst at Deutsche Bank]

Good morning. So you guys have obviously not to date anyone, but you've been through some cycles in the past over your careers in the business. And I guess my question is, on what you're seeing, whether it's at the hotel level within the business, developers you're speaking to or kind of in the news in D. C, what is your perception of the setup around the much feared and often talked about recessionary environment? What are some of the things you guys are seeing right now, specifically outside of kind of near term demand and stuff that gives you some pause or reminds you of prior time?

[Christopher Nassetta, President & CEO at Hilton Worldwide]

Yes. Carlo, thanks for the question. And that's probably the question on everybody's mind. And my guess is we're going to get that question 30 iterations of that question today. But hopefully, I'll do a decent job of answering it.

[Christopher Nassetta, President & CEO at Hilton Worldwide]

I have lived through a lot of cycles. I've been doing this for a long time, I think approaching forty years. So we've lived through lots of good times, lots of not so good times and seen lots of black swan events, normal recessionary downturns and the like. And they're all sort of unique. I think what's going on today, if you lift way above it and again, I'm not trying to be a polyester, you asked me a question, I'm giving you my personal opinion, which may or may not be right in the end.

[Christopher Nassetta, President & CEO at Hilton Worldwide]

Good news is you'll get to judge me as every quarter plays out. But I think right now there's just so much going on and I live in DC, I live inside the Beltway, I'm talking to a lot of people on the hill and in the administration to get as best I can a sense of what's going on. And I think it's fair to say there is a lot going on. And as a result, see it in the market reaction across both the equity markets, the bond markets and everything else, consumer sentiment. There's just a fair amount of uncertainty.

[Christopher Nassetta, President & CEO at Hilton Worldwide]

I would say based on lots of discussions and years of experience doing this that I think at the moment, the risk in the marketplace is sort of weighted too heavily to the downside. If I look at what's going on in our business, certainly we've seen a modest step back in demand patterns. But at the moment those seem to be relatively stable, is why we gave the guidance and sort of suggested what we did at the midpoint, which is sort of what the midpoint is an expectation of things that the patterns we're seeing right now continue. I think there's a lot of seismic change that this administration here in The United States is trying to accomplish. You can't have move that much cheese so to speak without rattling a lot of cages.

[Christopher Nassetta, President & CEO at Hilton Worldwide]

That doesn't mean it necessarily doesn't end up in a good place. My own view is when in the process of doing it though, again, I think the market is sort of asymmetrically risk taking the risk of downside. I think it's a much more equally weighted risk. I'm an optimist by nature. So I'll fully declare.

[Christopher Nassetta, President & CEO at Hilton Worldwide]

I would actually say I think the risk over intermediate to longer term is probably should be more weighted on the upside. But let's just say I think to be conservative, it's a much more equally weighted risk than what everybody is thinking and talking about today. Why do I think that? Again, I could be wrong, but I think if you really lift up and look at what's going on, you have real progress being made. It's choppy and it's there's a lot of noise, but the legislative process is grinding through.

[Christopher Nassetta, President & CEO at Hilton Worldwide]

And I think there is a very good probability that sometime this summer you're going to see one big bill get done that's going to deal with a lot of the regulatory reform, energy releasing sort of shackles from the energy industry making permanent the 2017 tax cuts and also incrementally adding for certain folks no tax on tips, Social Security for the elderly and a whole bunch of other things that are going to be positive. I think there's a reasonable probability all that gets done. Obviously, what's rattled the markets and I'm not an economist, I can pontificate and you guys on the call can judge for yourself. There's lots of ways of doing things. This is the way they've chosen to do it.

[Christopher Nassetta, President & CEO at Hilton Worldwide]

I think the desire is to ultimately end up with a fair deal with our biggest trading partners around the world. My own belief is that as the next as you're getting the legislative process done on the tax and regulatory and energy, you're going to see a bunch of these deals with some of our biggest trading partners come to fruition, which is going to create maybe not perfect stability, but a lot more stability, a lot more certainty of sort of what the deals look like, what the future is. And I think that's not it's not crazy to think that all that starts to come together this summer. And as a result, when you get to the second half of the year, you could be in a very different place. If you look underneath it all in terms of like what's really going on in employment, wage growth and corporate America's balance sheet and profit, all of the the underlying is still really strong.

[Christopher Nassetta, President & CEO at Hilton Worldwide]

What's going on right now is this sort of asymmetrical risk to the downside because of a high degree of uncertainty. My own belief is you will see some of that, if not a lot of that uncertainty wane over the next couple of quarters and that will allow the underlying strength of the economy to shine through again. And so that's why I know a lot of companies have not pulled guidance and I'm not being critical when we talked about it. My view is very simple. We know more about our business than anybody else.

[Christopher Nassetta, President & CEO at Hilton Worldwide]

I hope we do and think we do. And I feel like we have even in uncertain times to give you a sense of the various outcomes that we think based on assumptions, which is why we gave you a range of zero to two and gave you the basis of assumptions. I believe that we've tried to be as scientific as we can. I feel very good about like how we thought that through. And the good news is we report every quarter and we'll have next time we report, we'll have a quarter behind us.

[Christopher Nassetta, President & CEO at Hilton Worldwide]

We'll have sight much better sight lines into how the second half of the year is developing, and we'll update you. But that's a long winded way of saying having been around doing this a long time. Anytime you have like seismic change, I don't care what it is like whether it's black swan events of like nineeleven or the great recession or COVID, I mean, this is nothing like any of those. There's a reaction and I my own experience says there's an overreaction. And so right now there's a lot of uncertainty.

[Christopher Nassetta, President & CEO at Hilton Worldwide]

I think there's a bit of a overreaction to it. And so I'm again, I would say sort of reasonably conservatively, I think that it should be much more equally weighted than what we're experiencing today.

[Carlo Santarelli, Analyst at Deutsche Bank]

Thanks, Chris. I appreciate it.

[Operator]

Your next question today will come from Shaun Kelley with Bank of America. Please go ahead.

[Shaun Kelley, Senior Research Analyst & MD - Gaming, Lodging & Leisure Equities at Bank of America Merrill Lynch]

Hi, good morning, everyone. Chris or Kevin, wondering if we could just talk about the development environment a little bit. We get a lot of questions about sort of how the uncertainty today is going to filter through the development landscape, particularly around trade and tariffs. So could you sort of elaborate on sort of the comments that you saw or the trajectory that you saw during the quarter? How specifically is that factoring into the way developers are proceeding with current projects, thinking about possibly delaying things like signings moving into in construction?

[Shaun Kelley, Senior Research Analyst & MD - Gaming, Lodging & Leisure Equities at Bank of America Merrill Lynch]

Just what's the behavior out there on the development side? And what is the risk, if any, to sort of the way you see NUG shaping up for the year? Thanks.

[Christopher Nassetta, President & CEO at Hilton Worldwide]

Yes. I mean, don't give guidance lightly as I just tried to suggest in the same whether it's on same store or unit growth we spend, Sean, I'm sure you know and others in the call know, we don't just make it up. It's super granular analysis. And when we give guidance, it's because we feel really good about it. I mean, the fact is for this year, while we still have a lot of work to do as always to our development teams, thank you for that work and we still have in the year for the year conversions.

[Christopher Nassetta, President & CEO at Hilton Worldwide]

You could see in the first quarter, we have huge amount of momentum on conversions. The things that are under development and new construction, those are in process. If they're going to deliver this year, they're largely getting close to being done. So we feel very good about our ability to deliver within those ranges. By the way, starting to look at next year, again, have a pipeline of over 5,000,000 rooms, half of that under construction, a lot of momentum on conversions.

[Christopher Nassetta, President & CEO at Hilton Worldwide]

We feel good about being able to do it again next year. I know you didn't ask that. In terms of what's going on real time sort of relates to my first answer a little bit. I mean, not much. I mean, you look at the quarter, okay, the data suggests everything looks great.

[Christopher Nassetta, President & CEO at Hilton Worldwide]

I mean, your signings are up, your starts are up, deliveries are up on a year over year basis. All that is I think all that is fine. I think all of those things even as we forecast the full year are going to remain positive. I think being objective, we talk to owners all the time. A lot of we know all of our owners and many of them are very close friends.

[Christopher Nassetta, President & CEO at Hilton Worldwide]

I mean not unlike we've seen a little bit with customers, everybody's kind of like stepping back a little bit and saying like I just want to like understand where the world is going. But so far, we haven't seen any real impact. And remember, I mean, it's not that we couldn't. And if this persists, if I'm wrong and the uncertainty at this level persists for a longer period of time, yes, I think it will have it's just logical rational to think it would have some impact. Now that doesn't really mean much for this year or a bunch of next year because a lot of that stuff's in production.

[Christopher Nassetta, President & CEO at Hilton Worldwide]

It's further out. However, if I'm right and things do start in the second half of the year to sort of settle down, I don't think you have to believe that this has a lot of impact. And let's remember and I grew up on that side of the business, our development community and I was we're optimists by nature. The development community, they're mostly a bunch of small and medium sized players and this is their business and they have a they've been doing it a long time. They have a very long view of the business.

[Christopher Nassetta, President & CEO at Hilton Worldwide]

And so, yes, I mean, things rattle their cage, they may slow down and take a deep breath. But underneath it all, as they've been committing the land and trying to get things into production, their desire is really to get them into production short something really meaningful happening. And that is not what we're this is not like COVID or the Great Recession or any of these this is not that, okay? And so again, I think the world is sort of asymmetrically sort of risk to the downside. I'm much more equally weighted.

[Christopher Nassetta, President & CEO at Hilton Worldwide]

And I would say, again, if I amalgamate all the conversations I'm having with our development community, I'd say they're more akin to my level of thinking. So I think part of it, like I think this year, next year, we got to work hard. I think we'll be able to deliver what we want to deliver. As you get down to 27%, twenty eight there is the possibility if you end up in a very long period of time of very high uncertainty that people slow down some of the things they're doing. That's not what's happening now, okay, to be clear.

[Christopher Nassetta, President & CEO at Hilton Worldwide]

And the reality is in more challenging times, we get we pick up the slack like we've done this year very heavily in conversions. People in good times they want to do conversions with us. In more uncertain times they really want to do conversions with us because they want the safety and the comfort being in a system like ours that has hundreds of millions of loyalty members and drive such strong commercial performance. So there is sort of a countervailing or counterbalancing impact there. So I think that answered it.

[Christopher Nassetta, President & CEO at Hilton Worldwide]

I mean not seen. I mean the truth is There's no there, there yet. And again, I think if I'm hopefully right about what starts to happen in the second half of the year, I think not to be a Pollyanna, I think we can I don't think we have to see meaningful impact?

[Shaun Kelley, Senior Research Analyst & MD - Gaming, Lodging & Leisure Equities at Bank of America Merrill Lynch]

Thank you.

[Operator]

Your next question today will come from Stephen Grambling with Morgan Stanley. Please go ahead.

[Stephen Grambling, Managing Director at Morgan Stanley]

Hi, thanks. I hate to focus on maybe the downside case, but with the mindset of preparing for the worst and hoping for the best. I guess if the market or economy does take a turn lower, where would you generally expect to see that deterioration first in this environment? And what levers or actions would you take to pivot the business not only to weather that storm but to improve the competitive positioning long term?

[Christopher Nassetta, President & CEO at Hilton Worldwide]

Listen, it's hard to prognosticate as I said. I gave you my view of what I think is happening. If the economy and there is always some risk that it goes the risk is to the downside and that's where the world heads. I think and Kevin may want to jump on top of this too. I feel really good about where we are.

[Christopher Nassetta, President & CEO at Hilton Worldwide]

I mean, fact of the matter is the business model as you know is super resilient. Just the basic model of capital light business, super high margin, 70 plus percent EBITDA margin business. We're at some of the lowest levels of leverage that we've had, no big maturities, super significant access to liquidity. We have been hyper efficient. I think you everybody would have to see versus competition and everything else on the G and A side.

[Christopher Nassetta, President & CEO at Hilton Worldwide]

So I mean listen, we were I could say a lot of those similar things we went into COVID and the reality is COVID was hard, but we sort of sailed through COVID. And what I would say, Stephen, is like those I don't want that. I don't wish that upon us. And I don't think that's where we're going. But we are fully prepared for whatever eventuality there is.

[Christopher Nassetta, President & CEO at Hilton Worldwide]

And the reality is I think every time that we have seen, I say this to our teams all the time, every time we have seen these really disrupted environments, significant downdrafts in the macroeconomic conditions, because of that strength and resiliency and because this team has been together a long time and is battle tested, we have been able to really, I think, outmaneuver our competition and put ourselves in an even better position than we were before. I mean COVID being sort of exhibit A. I mean our we're over 1,000 basis point higher margin business from the peaks of pre COVID to now. Some there are a lot of reasons for that, but some of that is we did a whole bunch of things during COVID to generate incremental margin and efficiency as well as to pivot in a bunch of interesting ways with different segments of business SMBs and otherwise. So I'm not going to be specific other than say, I think we're ready for whatever comes our way.

[Christopher Nassetta, President & CEO at Hilton Worldwide]

I think we're a really seasoned team that knows how to address issues. Our attitude will be we're in great shape. We steady hand on the wheel and take advantage of whatever comes our way to make the company better to deliver better performance for our owners and ultimately deliver better growth. So that translates into better opportunities for our shareholder base.

[Stephen Grambling, Managing Director at Morgan Stanley]

Makes sense. Thank you.

[Operator]

Your next question today will come from David Katz with Jefferies. Please go ahead.

[David Katz, Managing Director at Jefferies]

Good morning, everybody. Thanks for taking my I wanted to I appreciate all the big picture commentary. I wanted to just focus on, Chris, something you indicated about APAC in China, in particular, gaining some share. Can you provide us with a little bit of color on the economic intensity of those deals relative to the totality? And some of the same question you just answered, but more specifically to that area of the world and what you're seeing on the ground development wise?

[David Katz, Managing Director at Jefferies]

Thank you.

[Kevin Jacobs, CFO & President of Global Development at Hilton Worldwide]

Yes. I think David, I'll take this one. I think we've talked about, I mean, gave you some Chris talked about earlier, our business in China is large and still keeps going strong. Part of that business in China as I think maybe what you're getting at is in a joint venture format for Hampton and Hilton Garden Inn where we share the economics. But the reality is, is we're not investing capital and every one of those deals is like a lot of our franchise deals, no capital infinite yield and we're growing a huge presence and building a big brand name in China on the backs of those deals.

[Kevin Jacobs, CFO & President of Global Development at Hilton Worldwide]

So we've been very transparent about the economics on those deals. The rest of it as we continue to grow outside of those joint ventures both in China and in other parts of the world, our economics are at market, right? And so our economics in terms of the way you think about fees per room growing over time, we've talked about that. We think that for a bunch of reasons as we continue to do the bulk of our new deals at our current distribution level as RevPAR continues to grow, as we continue to raise royalty rates as deals roll over, we're going to grow our fees per room over time. And again, we're not investing capital in these regions.

[Kevin Jacobs, CFO & President of Global Development at Hilton Worldwide]

So big demand for our and then one more thing I'd add about China is we are now starting to grow in a big way a lot of our brands outside of China. So Hilton Garden Inn remains a great story in China. We have over 100 hotels open over 100 Hilton Garden Inn's open in China and nearly 200 more coming in the pipeline, right? So that those deals are at market rates, full fees, higher RevPAR than the Hamptons and Hilton Garden Inn and on it goes across those regions through Southeast Asia. Middle East remains a good story.

[Kevin Jacobs, CFO & President of Global Development at Hilton Worldwide]

We talked about luxury lifestyle being up to 1,000 hotels, right? As we gain momentum in these brands across the spectrum, there's really nothing that I would call out that should change the trajectory of our economics over time.

[David Katz, Managing Director at Jefferies]

Thank you. Appreciate it.

[Kevin Jacobs, CFO & President of Global Development at Hilton Worldwide]

Sure.

[Operator]

Your next question today will come from Smedes Rose with Citi. Please go ahead.

[Smedes Rose, Managing Director at Citi]

Hi, thank you. You mentioned Chris, strength in group in the first quarter, I think you said up 6%. And I was just wondering if you could provide a little more commentary around maybe what you're seeing through the balance of the year, especially from like kind of the larger kind of corporate group side, because that can sometimes just be a proxy I think for how businesses are thinking about sending people on the road, etcetera. So just any updated color you have there would be of interest.

[Christopher Nassetta, President & CEO at Hilton Worldwide]

Yes. I mean, we still feel good about it for the full year if you think about our guidance of zero to two. I think even at the low end of that group is sort of at the higher end of that range. And as you get up into the mid and higher, it's above the high end of the range. So we feel good about it.

[Christopher Nassetta, President & CEO at Hilton Worldwide]

That's not and that is trust but verify. I think Ronald Reagan said that. We have a great group position on the books. Group position is up in the mid single digits across the system. So it sort of supports that.

[Christopher Nassetta, President & CEO at Hilton Worldwide]

That group position is a little bit lower than it had been for a couple of important reasons. One, as you get into the year, it always comes down. And two, there's no question that sort of some of the uncertainty in the environment has affected booking patterns across all segments. I mean, that's the one thing I'd say is, right, when you have this kind of uncertainty, everybody, I sort of said it in my comments a little bit of the great wait and see, let's see where it goes. So what do they do?

[Christopher Nassetta, President & CEO at Hilton Worldwide]

They don't stop traveling. They don't stop running their businesses. They don't stop taking vacations. They may be do a little bit less of it or they wait a little bit more to the last minute. And so as you look at like short term group bookings, I think I said it in my comments, they're sort of flat year over year, which is not bad.

[Christopher Nassetta, President & CEO at Hilton Worldwide]

But if you went further out, they're a little bit down because I think people are thinking, well, I don't want to plan further in the future at this exact moment, but I know I got to do it. And so in fact, in the short intermediate numbers, they're still showing up. If you look at into next year, we're in the teens. We're up our group position back to group is up for 26% in the teens. So that sort of defies a little bit, but a lot of that has been on the book.

[Christopher Nassetta, President & CEO at Hilton Worldwide]

So we feel good that group will definitely lead the pack in terms of segments. People are showing up. They're consuming the group room nights. The pace of booking in the last six weeks or so is less than it had been just because of what's going on. Again, my belief is as we get hopefully to a little bit more with a little more certainty in the environment, there's no reason sort of underneath it all why I think we wouldn't see a tick up.

[Christopher Nassetta, President & CEO at Hilton Worldwide]

But again, we're still in the mid we're in the mid single digits and our I think we've been reasonably conservative in sort of the guidance the group component of the guidance we've given.

[Smedes Rose, Managing Director at Citi]

Thank you.

[Operator]

And your next question today will come from Robin Farley with UBS. Please go ahead.

[Robin Farley, Managing Director at UBS Group]

Great. Thanks. I just wanted to clarify, Kevin mentioned in the opening remarks that some of the outperformance in the non RevPAR fee related was timing related or maybe it was something in G and A, but just there was something timing related. So I just wanted to get some clarity on that. And then if I could also just sort of ask for clarification on the comments about fee revenue per room because I do think that's been a big question that a lot of investors have asked.

[Robin Farley, Managing Director at UBS Group]

And I think your commentary about expecting that to continue to grow is better than expected. So I just want to make sure I understood, I think was Kevin's comments about, was the idea that the fee revenue per room in Asia ex China was growing faster and that's why you the fee revenue growth coming from China with the sort of more shared economics wasn't a concern for you in terms of that slowing or just want to make sure we

[Christopher Nassetta, President & CEO at Hilton Worldwide]

Well, for China, we can talk Kevin will talk about fees. In China, the fee per room growth from the point of where we are is going up simply because we really did these MLAs to build a broad sort of network effect, which has been incredibly successful. I think we've outmaneuvered everybody. But now what we're doing is franchising. We built a team and we're franchising particularly with Garden Inn and other brands, our own brands.

[Christopher Nassetta, President & CEO at Hilton Worldwide]

And so if you look at the sort of fees per room that we're generating now and you look forward, a disproportionate piece of it is

[Christopher Nassetta, President & CEO at Hilton Worldwide]

going to come from full

[Christopher Nassetta, President & CEO at Hilton Worldwide]

fee franchise deals that we're doing with our other brands. So that's why that's growing. On fees per room, I'll let Kevin take the first one. On fees per room, I think Kevin already said it. It's just math.

[Christopher Nassetta, President & CEO at Hilton Worldwide]

I say this to investors all the time like it isn't that complicated. We have our pipeline is pretty consistent with our existing supply. We talked about China individually. We continue to have rising RevPAR and we continue to drive share gains. A large part of our growth is from our highest paying royalty fee brands and we continue to move the royalties over time on our brands systematically higher.

[Christopher Nassetta, President & CEO at Hilton Worldwide]

And when you just do the math, which we do obviously in long range models, fees per room are going to go up as long as I as long as we look at. We do ten year models and fees per room are going to go up every year in those models. There's really it's just it's as I said, it's sort of structural and math based on those inputs.

[Kevin Jacobs, CFO & President of Global Development at Hilton Worldwide]

And then so then yes, and that covers it, Robin. I was speaking to the broader fees per room. But yes, I mean coming out of China, our fee per room growth from where we are today will be actually in a higher rate of growth than the rest of the business. But I think it's important to focus on the entire business. Because you're right, we do get that question a lot.

[Kevin Jacobs, CFO & President of Global Development at Hilton Worldwide]

And then back to the non RevPAR driven fees and timing, they're somewhat connected and they're somewhat separate. So a large part of addressing the beat and in terms of what we're carrying through for the rest of the year, we wanted people to understand that a decent chunk, actually sort of the vast majority of the beat for the first quarter was timing. Some of that was timing in non RevPAR driven fees and some of that was timing in other parts of the business. Separately, non RevPAR driven fees across the board, I wouldn't point to any one component, whether that's purchasing or credit cards or HTV or other things, did outperform meaningfully in the first quarter and will continue to outperform over the course of the year and we expect those non RevPAR driven fees to be above algorithm both for the year and going forward. We don't give a lot more specific guidance than that, but that's how I would characterize that.

[Robin Farley, Managing Director at UBS Group]

Great. Thank you.

[Operator]

Your next question today will come from Brandt Montour with Barclays. Please go ahead.

[Brandt Montour, Director, Equity Research Analyst at Barclays Corporate & Investment Bank]

Hi. Good morning, everybody. Thanks for taking my question. Chris, Kevin, could you guys unpack the 2Q guidance, the RevPAR guidance a little bit more, specifically looking at what you're expecting for domestic RevPAR versus international? And then within domestic, if you could just unpack that comment about group being better than transient on the transient side, which of the transient are growing better or worse in sort of real time here?

[Brandt Montour, Director, Equity Research Analyst at Barclays Corporate & Investment Bank]

Thanks.

[Kevin Jacobs, CFO & President of Global Development at Hilton Worldwide]

Yes. I think for the second quarter, it's the same story just with a little bit of I don't know if idiosyncratic is the right way to say it. Some timing issues in the second quarter largely driven by the impact of the Easter shift, right? So I think the way to think about the segment is group will continue to lead, business transient will be next and then we expect leisure conditions in the near term given the uncertainty to remain softer. I think as you think about domestic versus international, I would think about domestic, which is still the large driver of the outcome being about the same as the guidance being roughly flat and then the international parts of the business in line with what we've said, right?

[Kevin Jacobs, CFO & President of Global Development at Hilton Worldwide]

Europe a little bit better, Middle East better than Europe, APAC ex China positive and China a little bit negative. I think it's just the same story just a little bit more muted because of the calendar shift.

[Brandt Montour, Director, Equity Research Analyst at Barclays Corporate & Investment Bank]

Very helpful. Thanks, Kevin.

[Operator]

And your next question today will come from Lizzie Dove with Goldman Sachs. Please go ahead.

[Elizabeth Dove, VP - Equity Research at Goldman Sachs]

Hi, there. Thanks for taking the question. I just wanted to kind of zoom in a little bit on what the drivers or what was assumed in the kind of lowering of the EBITDA outlook, I guess, in terms of any pressure from IMF participation, especially in The U. S. Or any kind of slowdown on the non RevPAR side?

[Elizabeth Dove, VP - Equity Research at Goldman Sachs]

I know, Kevin, you said those are still strong. I think you've given like the algo was like 12% to 14% in the past at the Investor Day. I'm curious if that still holds true today?

[Kevin Jacobs, CFO & President of Global Development at Hilton Worldwide]

Yes. I think obviously you're Lizzie, I'll take the second part first. You're factually correct about our Investor Day guidance. I think again what we're saying about non RevPAR driven fees is still ahead of algorithm and there's nothing that's really changed about our Investor Day guidance in terms of the structure of the model or the drivers that I would change. Obviously, RevPAR growth is our RevPAR outlook for this year has changed and that is largely what is driving the EBITDA impact impact for the full year.

[Kevin Jacobs, CFO & President of Global Development at Hilton Worldwide]

So if you think about our normal sort of distribution of kind of roughly 25,000,000 to $30,000,000 per point, if you put that into the gunculator ex the timing items that I talked about in Q1 that all holds together for of the year. So there's not there's no drivers in terms of IMF growth a little bit lighter when RevPAR gets lighter, right? I mean IMF flows through at about 1.5 times typically will be positive for the year. Should state even on zero to two, we'll run mid single digits IMF growth for the year. But it all sort of tracks with the model.

[Kevin Jacobs, CFO & President of Global Development at Hilton Worldwide]

It's really the primary driver, if not the entire driver of the balance of the year coming down is RevPAR

[Christopher Nassetta, President & CEO at Hilton Worldwide]

coming down. And

[Christopher Nassetta, President & CEO at Hilton Worldwide]

importantly, all that's right, if you take the full year, we're delivering algorithm. I mean, we're just same store, new unit growth, NUG is staying the same and same store is coming down. But when you add one plus one together, it's getting you to what you should get to.

[Christopher Nassetta, President & CEO at Hilton Worldwide]

Algorithms are

[Christopher Nassetta, President & CEO at Hilton Worldwide]

live as well.

[Operator]

Next question today will come from Chad Beynon with Macquarie. Please go ahead.

[Chad Beynon, Managing Director, Analyst at Macquarie Group]

Hi, good morning. Thanks for taking my question.

[Chad Beynon, Managing Director, Analyst at Macquarie Group]

Chris, I was wondering if you could

[Chad Beynon, Managing Director, Analyst at Macquarie Group]

touch on the impact from Canadian travel, how that has changed since Liberation Day and particularly the last couple weeks? And more importantly, when

[Chad Beynon, Managing Director, Analyst at Macquarie Group]

you speak to executives that have businesses up there or multinational executives that could potentially bring corporate or leisure travelers down there, how they're thinking about the feeling and sentiment with their employees? Thanks.

[Christopher Nassetta, President & CEO at Hilton Worldwide]

Yes. Really, really good question. I would have been shocked if we didn't get that question given everything going on. So interesting in the quarter, inbound international represents circa 4% of the business something like that. So it's not huge, but it's meaningful.

[Christopher Nassetta, President & CEO at Hilton Worldwide]

In the quarter, it was up even with all this going on. It was up in the mid single digits on a revenue basis. And so but what you saw was a progression where it was up a lot in January, a little bit less in February and it was sort of flat in March, which I mean we could debate and I don't know the answer whether that's the full force of the impact of what's going on vis a vis particularly Canada and Mexico. But what you saw was clearly through the quarter a flattening out, a leveling off. And with Canada and Mexico, you saw those both deteriorate to the point where they're down for us, I would say like high single digits.

[Christopher Nassetta, President & CEO at Hilton Worldwide]

Each of them is down high single digits. At the same time, reason it's flat in March and what we were sort of seeing in April is other markets weaker dollar, a whole lot of other things going on, other markets are up. So up from the Asian markets, up from The U. K, up from other parts of Europe. And so at the moment, I would say in March and so far in April, it's sort of balanced out and it's been neutral.

[Christopher Nassetta, President & CEO at Hilton Worldwide]

And we'll see again if we can settle some and create more certainty trade deals with some of these partners. Hopefully, we can settle some of these things down. Interestingly, I asked our development team was up in Canada doing a bunch of work because we obviously have a big business and Kevin and I were with him and asking him, are you hearing a lot of noise people don't want to do deals with us? And their answer was quite to the contrary that they didn't sense any sort of resentment or sentiment vis a vis our brands as in a U. S.-based company that was affecting the sort of the trajectory of our development opportunities in the market at the moment.

[Christopher Nassetta, President & CEO at Hilton Worldwide]

And certainly, haven't felt any of that on the development side in Mexico either.

[Kevin Jacobs, CFO & President of Global Development at Hilton Worldwide]

You. Chad, think it's worth pointing out as well that Mexico and Canada combined are about 1.5% of our total revenue. So it's not to say that if you are part of our system and you own a hotel in Detroit or Buffalo that you're or it's closer to the Mexican border that you're not feeling it. I don't want I'm not I don't mean to be flipping about it vis a vis our ownership community. But in terms of the grand scheme of our business, it's only 1.5% of revenue.

[Chad Beynon, Managing Director, Analyst at Macquarie Group]

Thanks, Kevin.

[Kevin Jacobs, CFO & President of Global Development at Hilton Worldwide]

Sure.

[Operator]

And your next question today will come from Patrick Scholes with Truist. Please go ahead.

[Patrick Scholes, Managing Director - Lodging & Leisure Equity Research at Truist Securities]

Hi, great. Good morning. Thank you, everyone. When we talk to franchisees large franchisees of some of your competitors, we hear that construction costs are up at a minimum of 20% and in some cases up 40%. Is that consistent with what you're hearing from your franchisees?

[Patrick Scholes, Managing Director - Lodging & Leisure Equity Research at Truist Securities]

Thank you.

[Kevin Jacobs, CFO & President of Global Development at Hilton Worldwide]

No. I think, Patrick, I think what I'd say is you may have I'm not saying you're not having valid conversations because I know you talk to developers all the time. That is not being realized. I think that is that particularly when these things first got announced, that was the fear, right, as if you think about your sourcing and overall what could happen to development costs and some uncertainty. I think a lot of that has settled down.

[Kevin Jacobs, CFO & President of Global Development at Hilton Worldwide]

We came into the year in The U. S. With construction costs kind of trending up kind of mid single digits and it hasn't really realized kind of call it 3% to 5%. It kind of that hasn't realized yet. And I think you have to take a little bit of a wait and see approach depending on how this all plays out as Chris was talking about earlier.

[Patrick Scholes, Managing Director - Lodging & Leisure Equity Research at Truist Securities]

Okay. Thank you for the color on your side. Thank you.

[Operator]

And your next question today will come from Michael Bellisario with Baird. Please go ahead.

[Michael Bellisario, Managing Director at Baird]

Thanks. Good morning, everyone. Just want to go back to your comments on April and the weakness there, maybe just digging in a little deeper. Within leisure. Can you maybe give us some color on high end versus low end, how each of those tracked?

[Michael Bellisario, Managing Director at Baird]

Then same within BT, any differentiation you see between small medium sized accounts and then the larger corporate accounts? Thanks.

[Christopher Nassetta, President & CEO at Hilton Worldwide]

Not I mean, here's the thing. So April will be a bit odd. April, the leisure business because the Easter movement will be a bit better and business transient will be worse. So I think you got to be careful sort of trending in April given the shift in the holiday. I think more broadly, what we have seen is sort of a a bit of a pullback in demand across all categories of leisure both at the high end and in the middle.

[Christopher Nassetta, President & CEO at Hilton Worldwide]

And on business transient, which I made the comment on in the prepared comments, we've seen not so very little impact on the SMB business because these folks got to get out and run their business and they're not going to be as quick to make decisions and a little bit more on the big corporates. Having said that, there's been sort of a bright spot, which has been in banking and finance where we've seen a pretty nice uptick. But broadly, I'd say big business is always going to be a little bit more cautious. They're going to be a little bit more waiting to see where all this goes where SMBs are going to in the moment they got to run their business. And thankfully, SMB is 85 plus percent of our business transient book.

[Christopher Nassetta, President & CEO at Hilton Worldwide]

So far so good. Again, we haven't everybody's worried the markets are sort of asymmetric risk to the downside and you've heard what we where we are for the quarter, but also sort of March, April, it's we're still seeing positive growth. We're not it isn't as though the growth rates have gone negative. If you look at the midpoint of our guidance, probably to be fair leisure is kind of flat at the midpoint, but it's not really negative. But we would expect as I've already talked about group to be up in a pretty decent way and even business transient to be up in that scenario.

[Christopher Nassetta, President & CEO at Hilton Worldwide]

And in fact that's what we're seeing right now. Now we got to get through this Easter shift. But if you look at if you sort of try as best we can to sort of neutralize for the Easter effect, we're still seeing growth just growth at a little bit lower level than what we would have hoped for expected coming into the year.

[Michael Bellisario, Managing Director at Baird]

Helpful. Thank you.

[Operator]

And your next question today will come from Meredith Jensen with HSBC. Please go ahead. Yes.

[Meredith Prichard Jensen, Analyst at HSBC]

Thanks. I was hoping you might speak a little bit to further into the development and how the conversion prospects are looking now versus a year ago potentially with the changes in construction costs and the like spoken about? And how this may or may not sort of shift ongoing discussions of M and A in the sector, maybe not for Hilton because I know the bias towards organic growth, but maybe on just those few topics to speak a little bit more would be great. Thank you.

[Kevin Jacobs, CFO & President of Global Development at Hilton Worldwide]

Yes. So on the thanks Meredith. On the conversion front, I mean, we gave a little bit of the color. We think conversions will be about 40% of our deliveries this year. That's a little bit higher than last year.

[Kevin Jacobs, CFO & President of Global Development at Hilton Worldwide]

You think about the stuff we did last year on the partnership side, those are larger conversions. So but if you neutralize conversions are up year over year. We tend to take share. I mean, I think Chris touched on this earlier. In an environment where it get if it gets a little bit harder to do new builds, developers lean into conversions.

[Kevin Jacobs, CFO & President of Global Development at Hilton Worldwide]

And then when the environment gets a little bit softer, we tend to take share. So we already, in The U. S, do nearly half of the conversions that got signed in The U. S. Last year, pretty close to half were with us and pretty close to half were with all of our competitors combined, right?

[Kevin Jacobs, CFO & President of Global Development at Hilton Worldwide]

So in a softening environment, we take even more share. Those deals, they're all different, right? Spark is driving a fair amount of that, but only call it 30% -ish of our conversions this year will be Spark. We did a bunch of DoubleTree's in the first quarter. And in our first quarter signings, we did conversions across 10 of our brands.

[Kevin Jacobs, CFO & President of Global Development at Hilton Worldwide]

So it really is mixed across the portfolio. And if someone buy a trading asset or owns a trading asset today that's independent, it's a lot easier to finance. A lot of these conversions happen around transactions and these transactions are just a lot easier to finance with in place cash flows and our brands become very attractive to both the equity and the debt financing for those deals. So we would continue we feel really good about the environment. And then we're doing a lot of conversions outside The U.

[Kevin Jacobs, CFO & President of Global Development at Hilton Worldwide]

S, right? Our conversion deliveries this year will be about fifty-fifty S. And outside The U. S. So when we get sort of really focused on these conditions in The U.

[Kevin Jacobs, CFO & President of Global Development at Hilton Worldwide]

S, you have to remember the conditions remain a little bit different around the world. So we feel in short, feel really good. And then I'll let Chris take

[Christopher Nassetta, President & CEO at Hilton Worldwide]

the M and A. Yes. On the M and A, I think implied in your question, I think you were headed in the right direction. I mean, we are much more focused on organic growth. We obviously did a couple of things last year, but we thought those were very unique in the sense of fit very nicely into the portfolio of brands that we had and spaces that we wanted to fill with really great brands and we really feel like the value proposition for us was spectacular.

[Christopher Nassetta, President & CEO at Hilton Worldwide]

And so we really are excited with those and they're going really well. We look at as we always have everything that you read about that anybody is doing, you should assume we've looked at it. And that given our size and scale and all of these things for the most part are broadly marketed that we have chosen not to pursue it and certainly to any type of conclusion. And that's because the truth is we like organic growth other than a couple of things last year. That's what we've done for almost twenty years.

[Christopher Nassetta, President & CEO at Hilton Worldwide]

We've had great success in building what we think are the industry leading brands, certainly the industry leading performing brands. We have 24 brands that give us huge amount of opportunity in every market including where we have the biggest distribution in The United States where we still have huge growth opportunities. And we are to a degree, I would say in most parts of the world still very early in gestation in terms of propagating the full family of brands that we have. At the same time, we're always looking at within these segments And there are two or three things that we are working on in terms of new brands that would be done organically.

[Christopher Nassetta, President & CEO at Hilton Worldwide]

A couple of those in the lifestyle space, potentially a lifestyle collection that would be under Tapestry to take unique hotels that we think would be very additive to the system from a customer point of view, real demand in the owner marketplace and we really don't haven't had a place to put those. And then a hard brand in between Motto and Canopy, where again we see a big segment of demand that we're not really serving and an owner community that is looking to do around the world a lot more of that. And then I've talked about a number of times, the old accommodations we call it or furnished apartment space where we've done huge amount of work there. And my expectation is you will see us do something there. And so, yes, we look at everything and I always have to say never say never, but we have made I think great progress over twenty years of doing it the old fashioned way.

[Christopher Nassetta, President & CEO at Hilton Worldwide]

I think we've built a skill set and a team that is really, really good at this. And as I said, we got 24 brands. My guess is in the next year or two, we're going to have 27 at least that we think will continue to fill niches within the family of brands that will provide customers some great opportunities and better serve our owner community on things that they want to do. So I think that's the likely path you will highly likely path you will see us follow.

[Meredith Prichard Jensen, Analyst at HSBC]

Super clear and helpful. Thank you.

[Operator]

Ladies and gentlemen, this concludes our question and answer session. I would now like to turn the call back to Chris Naceta for any additional or closing remarks.

[Christopher Nassetta, President & CEO at Hilton Worldwide]

Thank you everybody. As always, we appreciate the time. Lots of great questions. There's obviously a lot going on in the world, a lot of which we talked about. But as I've said a few times, we feel really good about the position the business is in.

[Christopher Nassetta, President & CEO at Hilton Worldwide]

We love our model. We're in a really good position from a balance sheet liquidity point of view, driving incredibly high margins. And even though there's some choppiness out there, we're really confident in our ability to continue delivering for you all. So we'll look forward after the next quarter to give you an update and let you know exactly what we're thinking at that time. Thanks again for the time and have a great day.

[Operator]

Conference has now concluded. Thank you for attending today's presentation. You may now disconnect.

Participants

Executives

• Jill Chapman, Senior VP and Head of Development Operations & Investor Relations
• Christopher Nassetta, President & CEO
• Kevin Jacobs, CFO & President of Global Development

Analysts

• Carlo Santarelli, Analyst at Deutsche Bank
• Shaun Kelley, Senior Research Analyst & MD - Gaming, Lodging & Leisure Equities at Bank of America Merrill Lynch
• Stephen Grambling, Managing Director at Morgan Stanley
• David Katz, Managing Director at Jefferies
• Smedes Rose, Managing Director at Citi
• Robin Farley, Managing Director at UBS Group
• Brandt Montour, Director, Equity Research Analyst at Barclays Corporate & Investment Bank
• Elizabeth Dove, VP - Equity Research at Goldman Sachs
• Chad Beynon, Managing Director, Analyst at Macquarie Group
• Patrick Scholes, Managing Director - Lodging & Leisure Equity Research at Truist Securities
• Michael Bellisario, Managing Director at Baird
• Meredith Prichard Jensen, Analyst at HSBC