Cumulus Media Q1 2025 Earnings Report

Cumulus Media EPS Results

• Actual EPS: -$1.88
• Consensus EPS: -$1.29
• Beat/Miss: Missed by -$0.59
• One Year Ago EPS: N/A

Cumulus Media Revenue Results

• Actual Revenue: $187.35 million
• Expected Revenue: $190.10 million
• Beat/Miss: Missed by -$2.75 million
• YoY Revenue Growth: N/A

Cumulus Media Announcement Details

• Quarter: Q1 2025
• Date: 5/1/2025
• Time: Before Market Opens
• Conference Call Date: Thursday, May 1, 2025
• Conference Call Time: 8:30AM ET

Cumulus Media (NASDAQ:CMLS) (NASDAQ:CMLS) is an American audio and radio company that owns and operates radio stations across the United States. Its local broadcasting operations provide news, talk, sports, music and entertainment programming tailored to individual markets, while also offering advertising opportunities to businesses and organizations.

The company’s audio portfolio includes terrestrial radio, digital content and podcasts. Cumulus also operates Westwood One, a national audio network that distributes news, sports, entertainment and other programming to affiliated radio stations and digital platforms. Through these businesses, the company serves listeners and advertisers through a combination of local, national and online channels.

Founded in 1997, Cumulus expanded through the acquisition and consolidation of radio stations and became one of the larger radio broadcasters in the United States. Its operations are focused primarily on U.S. markets, with programming and services delivered through its station group, national network and digital audio offerings.

Cumulus Media Q1 2025 Earnings Call Transcript

Key Takeaways

• Digital marketing services revenue surged 30% in Q1 with a 41% increase in customers and 16% growth in average campaign size, positioning the business to exceed a $100 million run rate by year-end 2026.
• Overall digital segments grew 6% year-over-year (20% ex-loss of the Daily Wire relationship), reflecting continued profitability and operational leverage in digital marketing, podcasting, and streaming.
• Total revenue declined 6.4% in Q1 (3.7% ex-political and The Daily Wire) as tariffs and government spending cuts weighed on key advertising categories like automotive, retail, and CPG.
• Cumulus executed $7.5 million of annualized net fixed cost reductions in the quarter, adding to $163 million cut since 2019 to enhance operating leverage.
• The company is deploying AI across sales and e-commerce—using voice cloning for ad proposals and chatbots for customer service—to drive efficiency and content monetization.

Presentation

[Operator]

Welcome to the Cumulus Media Quarterly Earnings Conference Call. I'll now turn the call over to Collin Jones, Executive Vice President of Strategy and Development and President of Westwood One. Sir, you may proceed.

[Collin Jones, EVP of Strategy and Development at Cumulus Media]

Thank you, Operator. Welcome, everyone, to our first quarter 2025 earnings conference call. I'm joined today by our President and CEO, Mary Berner, and our CFO, Frank Lopez-Balboa. Before we start, please note that certain statements in today's press release and discussed on this call may constitute forward-looking statements under federal securities laws. Actual results may differ materially from the results expressed or implied in forward-looking statements. These statements are based on management's current assessments and assumptions, and they are subject to a number of risks and uncertainties, as discussed in our filings with the SEC. In addition, we will also use certain non-GAAP financial measures. We believe the supplementary information is useful to investors, although it should not be considered superior to the measures presented in accordance with GAAP.

[Collin Jones, EVP of Strategy and Development at Cumulus Media]

A full description of these risks, as well as financial reconciliations to non-GAAP terms, are in our press release and SEC filings, and the press release can be found in the investor relations portion of our website. Our Form 10-Q was also filed with the SEC shortly before this call. A recording of today's call will be available for about a month via a link in the investor portion of our website. With that, I'll now turn it over to our President and CEO, Mary Berner. Mary?

[Mary Berner, CEO at Cumulus Media]

Thanks, Collin, and good morning, everyone. In Q1, despite a macro environment that became more challenging since our last earnings call, our revenue was in line with pacing guidance. The imposition of sweeping tariffs in conjunction with ongoing government spending cuts has resulted in supply chain concerns, inflation pressures, and worsening consumer sentiment, all of which have further clouded the outlook for consumer demand and contributed to pullbacks in advertising spending. I'll discuss those impacts, particularly in some of our key advertising categories later in the call. However, despite that backdrop, what has not changed since our last call is how we are responding to mitigate the impacts of the macro environment and how we are getting more out of the assets we have.

[Mary Berner, CEO at Cumulus Media]

Specifically, we continued to heavily focus on our digital businesses, in particular on our Digital Marketing Services business, which is up 30% during the quarter, an acceleration of Q4's growth rate that has continued to build in Q2. We continue to hone our broadcast go-to-market tactics, leveraging our entire platform to maximize opportunities to sell across various markets. To that end, despite the macro challenges, we increased both revenue and rating share across our large markets and network business, and we continue to drive cost efficiencies and executed $7.5 million of additional annualized net fixed cost reductions. In parallel, we remain committed to fundamentally transforming the way we use and leverage our key assets, which include a massive megaphone that reaches 92% of the country and 250 million listeners every month, which, for example, we're using to partner with nontraditional parties who are looking to tap into our vast audiences.

[Mary Berner, CEO at Cumulus Media]

An ability to walk product into the door as delivered by our almost 400 locally embedded sales professionals and establish relationships with approximately 30,000 local and national businesses who are natural customers for new products we develop, both of which were key elements of the strategy driving the growth trajectory of our DMS business. An audio-first multi-platform content engine that creates monetizable content in an almost endless variety of formats, from snackable snowshow clips and short and long-form audio to daily podcast highlights and binge-worthy weekly rewinds. An extensive, constantly growing library of premium audio content that can be redeployed and monetized in multiple ways, like the partnership, albeit small to start, that we created with a major tech platform to leverage AI to create automated new content from our audio library for distribution through our websites, apps, and social feeds to grow monetizable impressions.

[Mary Berner, CEO at Cumulus Media]

Turning to our first quarter performance, our digital businesses, which, to remind you, have been profitable from day one, in aggregate grew 6% year over year, even with the loss of our Daily Wire relationship, underscoring the fact that our efforts to drive digital growth continue to pay off. Specifically, with respect to DMS, which remains our fastest-growing business overall, revenue was up 30% in the first quarter, driven by growth in total customers, up 41%, average campaign order size, up 16%, and improvement in customer retention. Our ongoing improvement in these metrics reflects the power of our approach to the DMS market. By leveraging our extensive client relationships and the face-to-face access of our fully embedded local sales teams, we outperform industry benchmarks by an average of 25%.

[Mary Berner, CEO at Cumulus Media]

Given the strength of our competitive positioning and our upside potential, we are continuing to invest in additional product improvements and enhanced capabilities. All in all, this business is firing on all cylinders. With significant runway still ahead of us in this market, we anticipate that our DMS business alone will grow from its current revenue run rate of nearly $70 million to over $100+ million run rate by the end of next year. Moving to podcasting, excluding the negative comp from Daily Wire, we were up close to 40%. However, with the Daily Wire included, we were down 13%. As I mentioned on our last call, we will have an additional negative comp starting in Q2, reflecting Dan Bongino's appointment as Deputy Director of the FBI. That said, we replaced Dan with Vince Coglianese on both radio and the podcast shows.

[Mary Berner, CEO at Cumulus Media]

Vince is a popular Washington, DC-based radio host from WMAL FM and editorial director of the conservative daily news publication, The Daily Caller. We're very pleased with how Vince has performed so far. The radio show relaunched with over 250 affiliates, including six of the top 10 markets, while the podcast finished the month of March 3rd in the top podcasts as measured by weekly average downloads. This resulted in revenue from the show exceeding internal expectations. Streaming, our third digital business, was up 4% during the quarter. As mentioned on prior calls, we brought the sales function for streaming completely in-house last year, replacing an outsourced fixed-rate sales contract. This move is already benefiting us as it is allowing us to better manage and optimize the monetization of our streaming impressions.

[Mary Berner, CEO at Cumulus Media]

In our broadcast business, as I mentioned, the negative impacts of new tariffs and government spending cuts on the economy and consumer demand continue to weigh heavily on advertisers. We experienced pullbacks across several key advertising categories, including automotive, retail, and CPG, with the impacts felt both on the local and national sides. That said, though consumer sentiment has worsened, there were some positive categories in the quarter, including in the insurance and the financial categories. As we continue to take advantage of demand opportunities when and as they occur, for example, capitalizing on the enthusiasm for our premium sports content, including the NFL and NCAA, which allowed us to achieve all-time revenue highs in the NFL playoffs and Super Bowl.

[Mary Berner, CEO at Cumulus Media]

Another way we are enhancing how we sell our broadcast assets is through the expansion of our beyond-home market business, which was up 48% in the quarter, following fourth-quarter year-over-year growth of 45%. With in-market sales teams in 84 markets, we can walk our portfolio of broadcast and digital products through the door, providing a one-stop-shop solution for the creation, execution, and ongoing optimization of multi-platform, multi-market campaigns for clients across all their locations. We are also seeing a positive impact from our emphasis on live and local programming and continue to see its ability to drive ratings and revenue as listeners and local advertisers value the trust created with local on-air personalities who are very involved in their communities.

[Mary Berner, CEO at Cumulus Media]

To that point, we have seen across numerous markets that where we have a higher concentration of live and local programming than our competitors, we are outperforming them from a rating share perspective. Unsurprisingly, given the difficult broadcast environment, we continue to focus on fixed cost reductions. During the quarter, we cut $7.5 million of annualized net fixed costs, which will be recognized through the balance of 2025. Those actions are on top of the $163 million in fixed cost reductions, or 27% of our 2019 fixed cost base that we've made since then. Additionally, we've been exploring numerous ways to use AI, and today we are deploying it across a variety of functions within the company. For instance, our sales organization is creating more effective and efficient advertising proposals by using AI voice cloning to create sample commercials in seconds.

[Mary Berner, CEO at Cumulus Media]

We have implemented AI chatbots across our various e-commerce websites to improve customer service. These are just two examples of the ways we are starting to use AI to become more efficient and cost-effective. Moving to the balance sheet, while the first quarter is seasonally our low point in revenue and cash generation, our aggressive working capital management allowed us to maintain ample liquidity with $53 million of cash on hand, plus an undrawn ABL. As we move forward, we will continue our focus on increasing operating efficiency while still supporting our various growth initiatives across both digital and broadcast. From a balance sheet perspective, our focus will remain on net debt reduction, utilizing cash generated from operations and the monetization of non-core and non-EBITDA-producing assets.

[Mary Berner, CEO at Cumulus Media]

Looking ahead and reflecting the ongoing economic uncertainty impacting our advertising clients, pacing is down approximately 10%, or 5% ex-political, ex-Daily Wire, and net of the Bongino impact. Before turning it over to Frank, I want to remind you that we recently released our proxy. It reflects our extensive shareholder engagements efforts since last year's annual meeting and the implementation of numerous governance and compensation changes in response to shareholder feedback, and we encourage you to read it. With that, I'll turn the call over to Frank. Frank?

[Frank Lopez-Balboa, CFO at Cumulus Media]

Thank you, Mary. Total revenue was down 6.4%. We're down 3.7%, excluding political and the impact of the Daily Wire, both in line with the pacing commentary that we gave in our last earnings call. EBITDA for the quarter was $3.5 million. Digital continued to be an area of growth, up 6% in total, or up 20%, excluding the impact of the loss of the Daily Wire relationship. DMS continues to be our fastest-growing business, up 30% in Q1 and is currently pacing up more than 35% in Q2. From a category perspective, as Mary mentioned, the insurance and financial categories grew during the quarter, while automotive, retail, and CPG were some of our worst-performing categories. Moving to expenses, total expenses in the quarter decreased by approximately $8 million year-over-year, reflecting our ongoing cost reduction efforts, partially offset by higher expenses associated with growth in our digital businesses.

[Frank Lopez-Balboa, CFO at Cumulus Media]

In the first quarter, we executed on an additional $7.5 million of annualized fixed cost reductions, adding to the $163 million of fixed cost reductions we've taken out since 2019. Turning to the balance sheet, we ended the quarter with $53 million of cash, debt at maturity of $642 million, and net debt of $589 million when excluding the $28 million of principal debt reduction resulting from the exchange offer, which will be amortized over the term of the debt. First quarter CapEx was $5.5 million, and we expect full-year CapEx to be $22.5 million as per our previous guidance. Looking ahead, as Mary previously mentioned, we are currently pacing down approximately 10% and down approximately 5% ex-political, ex-Daily Wire, and net of the Bongino impact. With that, we can now open the line for questions, operator.

[Operator]

Thank you. At this time, we will now proceed with our Q&A session. If you would like to ask a question, please press star followed by one on your telephone keypad. If for any reason you would like to remove that question, please press star followed by two. Again, to ask a question, press star one. As a reminder, if you are using a speakerphone, please remember to pick up your headset before asking a question. We'll pause briefly while your questions are registered. The first question is from the line of Michael Kupinski with Noble Capital Markets. You may proceed.

[Michael Kupinski, Director of Researcht at Noble Capital Markets]

Thank you. Good morning, and thanks for taking my questions. Just a couple of questions here. On the network side, I was just wondering, were there any programs or content that you had last year that you did not have this year in the first quarter? I was just trying to get a sense of maybe what were some of the more significant drivers of the decline in network for this particular quarter. If it was kind of similar to what you saw in the fourth quarter of last year, were there any particular changes in the categories and so forth?

[Frank Lopez-Balboa, CFO at Cumulus Media]

Good morning, Michael. I'll take that question. Our program really didn't significantly change in the network in the first quarter. The trends that we saw in the first quarter, really on a national market basis, which impacted our national spot as well as the network, is really driven by general weakness in the general market demand. While our sports properties performed quite well, it's just the general weakness in demand in the general market that's driving that reduction in the network. I'll also remind you, since the second quarter, we don't have sports. Similar to last year, the second quarter network will have a tough comp because the environment for general market demand is weak. While not giving guidance, and it's early in the quarter, I would expect the network to perform worse in spot and worse than we saw in the first quarter.

[Michael Kupinski, Director of Researcht at Noble Capital Markets]

Gotcha. In terms of the cadence of how the quarter shaped up, can you kind of give us a sense of month-by-month how the revenues performed both on the spot and on the network side?

[Frank Lopez-Balboa, CFO at Cumulus Media]

We had our earnings call basically with one month to go in the quarter. At the time of the earnings call, I think that was maybe a week or two after or around the time the tariffs were announced. We did say we were pacing down mid-single digits, but we did lose a little bit of pace, and that's why we ended up instead of down 5%, down slightly over 6% as we talked about. Advertisers are placing orders much later in the quarter, and we'll see how that goes in the second quarter.

[Michael Kupinski, Director of Researcht at Noble Capital Markets]

Gotcha. Just a kind of a quick question because the FCC has kind of indicated that they're interested in more deregulations in the industry. I know there were some additional comments at the NAB recently, and I was just wondering if you can kind of give us your thoughts on how deregulation might play out and how this might affect you. You mentioned about the prospect of asset sales, and I was just wondering if you can just kind of give us an update on the prospect of asset sales and where you might stand on that currently.

[Mary Berner, CEO at Cumulus Media]

Yeah. Hi, Mike. Good morning. I think, like others in the industry, we are optimistic about the possibility of FCC deregulation. I think the next step, of course, is the confirmation of the fifth FCC commissioner. We have to wait for the Republicans to have a majority. We think that will be in early or mid-summer. The expectation is that there will be a notice of proposed rulemaking that will address the cap by late summer and fall. We are optimistic, and it could take a while to actually become a regulation, but I think things are moving in the right way, which is good news for the industry. As it relates to asset sales, I think I'll let Frank address that.

[Frank Lopez-Balboa, CFO at Cumulus Media]

Thank you, Mary. In the first quarter, we did do a couple of small asset sales, land, but in aggregate, that was just under $1 million. As I mentioned previously, and as you know, we do have a nice piece of land in Nashville, which we're cautiously optimistic that that's something that we could sell this year. I think I mentioned in previous calls that as we're planning throughout the year, we'd be disappointed if we had less than $10 million-$15 million of proceeds from asset sales, and that's still our current view.

[Michael Kupinski, Director of Researcht at Noble Capital Markets]

Okay. Great. All right. That's all I have. Thank you.

[Operator]

Thank you. There are currently no questions registered. At this time, I'll let the press call back over to our management team for any further remarks.

[Mary Berner, CEO at Cumulus Media]

Thanks, everyone, for participating. We will see you at the next call. Thanks.

[Operator]

Thank you all. That will now conclude today's conference call. We appreciate your participation. Hope you all have a wonderful day, and you may now disconnect your line.

Participants

Executives

• Frank Lopez-Balboa, CFO
• Mary Berner, CEO
• Collin Jones, EVP of Strategy and Development

Analysts

• Michael Kupinski, Director of Researcht at Noble Capital Markets