Intuit Q3 2025 Earnings Call Transcript

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Provided by Quartr
May 22, 2025
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Operator

Good day, everyone. My name is David, and I will be your conference operator. At this time, I would like to welcome everyone to Intuit's Third Quarter Fiscal Year twenty twenty five Conference Call. All lines have been placed on mute to prevent any background noise. After the speakers' remarks, there will be a question and answer With that, I'll now turn the call over to Kim Watkins, Intuit's Vice President of Investor Relations. Ms. Watkins?

Kim Watkins
Kim Watkins
VP, IR at Intuit

Thanks, David. Good afternoon, and welcome to Intuit's third quarter fiscal twenty twenty five conference call. I'm here with Intuit's CEO, Song Gudarzi and our CFO, Sandeep Ojala. Before we start, I'd like to remind everyone that our remarks will include forward looking statements. There are a number of factors that could cause Intuit's results to differ materially from our expectations.

Kim Watkins
Kim Watkins
VP, IR at Intuit

You can learn more about these risks in the press release we issued earlier this afternoon, our Form 10 ks for fiscal twenty twenty four and our other SEC filings. All of those documents are available on the Investor Relations page of Intuit's website at intuit.com. We assume no obligation to update any forward looking statement. Some of the numbers in these remarks are presented on a non GAAP basis. We've reconciled the comparable GAAP and non GAAP numbers in today's press release.

Kim Watkins
Kim Watkins
VP, IR at Intuit

Unless otherwise noted, all growth rates refer to the current period versus the comparable prior year period, and the business metrics and associated growth rates refer to worldwide business metrics. A copy of our prepared remarks and supplemental financial information will be available on our website after this call ends. And with that, I'll turn the call over to Sasan.

Sasan Goodarzi
Sasan Goodarzi
CEO at Intuit

Thanks, Kim, and thanks to all of you for joining us today. We delivered an exceptional quarter with revenue growth of 15% driven by outstanding performance across our platform. As a result, we're raising guidance across all metrics including revenue, operating income, operating margin and earnings per share. The strength across the company is driven by our global AI driven expert platform strategy powering prosperity for consumers, small market businesses and accountants. Our pace of innovation is accelerating, enabling our virtual team of AI agents and AI enabled human experts to redefine what's possible.

Sasan Goodarzi
Sasan Goodarzi
CEO at Intuit

We're fueling the financial success of redefine approximately 100,000,000 customers by automating everyday tasks, managing complex workflows and processes and solving challenges before they arise with predictive insights and taking actions. Today, I'll focus on three areas: our outstanding tax results, our innovation delivering done for you experiences on the business platform and progress in the mid market. Starting with tax, I'm proud of the outstanding results we delivered and the learnings we gained that will help fuel durable growth in the future. We expect Consumer Group revenue to grow 10% this year. This is driven by an expected 24% growth in TurboTax Live customers resulting in 47% growth in TurboTax Live revenue, well above our long term expectation of 15% to 20% revenue growth.

Sasan Goodarzi
Sasan Goodarzi
CEO at Intuit

With our investment in data, AI and AI enabled human expertise, we are disrupting the assisted category with experiences that are resonating with customers across both consumer and business tax. We also made significant progress unlocking a seamless customer experience across TurboTax and Credit Karma, which is expected to deliver a point of consumer group revenue growth this year, showcasing the power of our consumer platform. The exceptional results are fueled by strong execution of our strategy to win as an AI driven expert platform by delivering the best experience, speed the money and the best price for customers. This tax season data and AI powered many elements of our customer experience. Our done for you experiences drove a 12% reduction in the average time a customer spent on their return with more than half of our do it yourself and do it with me customers completing their return in under one hour.

Sasan Goodarzi
Sasan Goodarzi
CEO at Intuit

This includes expanding data in from over 200 partners to cover 90% of our customers' most common tax documents, up from 68% last year. Our AI capabilities also helped guide customers to the offering that was right for them, whether filing on their own or having our AI enabled human experts complete their return for them in as little as two hours. Our data and AI platform capabilities had a profound impact on the productivity of our experts. By doing a lot of the work for them and helping them finish returns quickly and accurately, they spent more time engaging and onboarding customers. For our full service offering, we saw double digit improvement in conversion and an approximate 20% reduction in the amount of time and experts spent preparing a return.

Sasan Goodarzi
Sasan Goodarzi
CEO at Intuit

Our results also demonstrate the incredible opportunity to win as one consumer platform with TurboTax and Credit Karma. Our seamless zero click login was available to approximately 70% of Credit Karma members this season, up from 5% last season. This drove new customers to TurboTax with 22 of these customers choosing our live offerings. In addition, we facilitated faster access to more than $12,000,000,000 in refunds with our money innovation, including our up to five days early offer and refund advances in our consumer platform. This is the power of our platform at scale.

Sasan Goodarzi
Sasan Goodarzi
CEO at Intuit

I'm proud of what the team delivered this year. We have new insights, momentum and are well positioned to disrupt the $35,000,000,000 assisted tax category in the years ahead. Let me now turn to the business platform where we are seeing strong momentum and making progress delivering done for you experiences with expertise. Our focus is on automating tasks, end to end workflows and entire processes, connecting customers to AI enabled human experts for that last mile of decisions or to complete the work for them. Our done for you experiences are resonating with customers with nearly a quarter of our invoicing customers now having used AI generated invoice reminders since we launched in November.

Sasan Goodarzi
Sasan Goodarzi
CEO at Intuit

With these capabilities, we're seeing more than 10% higher payment conversion rate on overdue invoices when customers use AI generated invoice reminders versus when they don't. We also saw a 2x increase in QuickBooks Live connecting customers to AI enabled human experts. Let's now shift to the next chapter of great. We are soon launching transformative innovations across our business platform to help our customers achieve success with less effort and complete confidence. To accomplish this, we'll be introducing a broader set of end to end AI agents, including customer, payments, finance, project management and accounting agents to take the next large step in delivering done for you experiences, coupled with insights and recommendations to grow and run a business.

Sasan Goodarzi
Sasan Goodarzi
CEO at Intuit

Our goal is to solve challenges before they arise with predictive insights, take smart action on our customers' behalf and seamlessly connect them to AI enabled human experts when needed with customers always in control. This includes AI agents specific to our mid market offerings, doing the work for businesses and accountants, saving them time, delivering insights and assisting with decisions to ultimately fuel their growth. We're building these AI agents to help customers get paid faster, uncover new growth opportunities and improve productivity by reducing the tedious and repetitive tasks of running a business. We plan to introduce a refreshed end to end platform that completes key jobs all in one place with a virtual team of AI agents doing much of the work side by side with our customers. With these new experiences, we are evolving our product lineup and pricing for value.

Sasan Goodarzi
Sasan Goodarzi
CEO at Intuit

This will be introduced in the coming weeks. Turning to mid market. We continue to make strong progress serving mid market customers, which represents an $89,000,000,000 TAM. We're focused on winning as an AI driven expert platform to fuel the success of customers with $2,500,000 to $100,000,000 in annual revenue with QBO Advanced, Intuit Enterprise Suites or IES and our ecosystem of connected services. Businesses and accounting firms are over digitized.

Sasan Goodarzi
Sasan Goodarzi
CEO at Intuit

They're paying too many solutions and that don't talk to each other and they're spending too much time trying to connect data to understand what's happening in their business without enough benefit. Intuit's platform is becoming a one stop shop where they can see the performance of their entire business in one place, giving them the insights they need to better run their business. This is why mid market customers across industries including construction, IT services, legal services, management consulting, finance and insurance are choosing Intuit Enterprise Suite. We recently signed a deal with an 18 entity title company. As the company outgrew QuickBooks, it switched to a larger competitive solution.

Sasan Goodarzi
Sasan Goodarzi
CEO at Intuit

However, just after two months after migrating, the company returned to Intuit to use Intuit Enterprise Suite despite already making a significant investment in their new ERP solution. The company found a significant value in Intuit Enterprise Suite, including a seamless integration with apps that the company was previously using and the consolidated reporting and other multi entity features the company needed, all in one place without unnecessary complexity. In addition, being able to add Mailchimp marketing capability strengthened the overall value proposition of Intuit Enterprise Suite for this customer. We're accelerating progress, delivering innovation on IES through quarterly product releases, which we believe will help us more effectively penetrate a larger portion of our TAM and better serve customers across a variety of verticals. Our March product release added features to further accelerate how our customers manage their growth and profitability.

Sasan Goodarzi
Sasan Goodarzi
CEO at Intuit

These include new multi entity expense allocation capabilities that reduce manual work by simplifying transaction management between entities, a new multi entity hub where customers can easily monitor KPIs such as sales, expenses and profits across entities all in one place, enabling them to make faster decisions and new dimensional P and L tools that help customers build more robust forecasts that help unlock more in-depth analysis and better decision making. We're also strengthening our partnership with the largest accounting firms as we evolve our go to market strategy. I've been meeting with many of these accounting firms and see firsthand the growing excitement in Intuit Enterprise Suite. The offering is helping accountants serve their business customers more efficiently and helping them grow their practice profitability. We're partnering with them to serve mid market customers and are invested in their success.

Sasan Goodarzi
Sasan Goodarzi
CEO at Intuit

As a result, accountants have driven approximately 15% of all Intuit Enterprise Suite deals. Wrapping up, I'm proud of the momentum in our business and the grit of our team, and more importantly, the inspiration we get every day from all the customers we serve. This quarter, we were recognized by Fortune as one of America's most innovative companies. And with our culture of builders igniting innovation, we are well positioned to win as an end to end platform. Now let me hand it over to Sandeep.

Sandeep Aujla
Sandeep Aujla
Executive VP & CFO at Intuit

Thanks, Hassan. We delivered a strong third quarter of fiscal twenty twenty five across the company. Our third quarter results include revenue of $7,800,000,000 up 15%, GAAP operating income of $3,700,000,000 up 20% non GAAP operating income of $4,300,000,000 up 17% GAAP diluted earnings per share of $10.02 up 19% and non GAAP diluted earnings per share of $11.65 up 18%. Now turning to our business segments. Consumer Group revenue of $4,000,000,000 grew 11% in Q3 and we expect it to grow approximately 10% this year.

Sandeep Aujla
Sandeep Aujla
Executive VP & CFO at Intuit

This outstanding tax performance reflects strong execution against our strategy to win as an AI driven expert platform by delivering the best experience, speed to money and best price for customers. We made significant progress against our strategic priorities of disrupting the assisted tax category and winning in the DIY category. This year we expect TurboTax Live customers to grow 24% and revenue to grow 47%, accelerating thirteen and thirty points respectively. Our outstanding results reflect success with AI enabled personalized experiences that guide customers to the offering right for them and strong customer growth in our full service consumer and business tax offerings, outpacing overall TurboTax Live growth. Our limited time free mobile app offer resonated and brought new customers into the franchise, many of whom opted for our beneficial pay services.

Sandeep Aujla
Sandeep Aujla
Executive VP & CFO at Intuit

We expect total online paying units to grow 6% this year on share gains from higher ARPR filers. We saw strong monetization across simple and complex filers driving an expected 13% increase in average revenue per return or ARPR as more customers choose our assisted offerings and faster access to refunds. We expect Pay Nothing customers of approximately 8,000,000 down from our over 10,000,000 last fiscal year. This reduction is a result of optimizing marketing ROI and shifting our focus towards disrupting assisted tax, which resulted in yielding share with lower quality ARPR customers as anticipated. We expect online TurboTax units to decline approximately 1% this year and our share of total returns to decline approximately one point.

Sandeep Aujla
Sandeep Aujla
Executive VP & CFO at Intuit

In summary, I'm incredibly proud of our performance this season, particularly the progress we made transforming Assisted and the 47% growth we expect in TurboTax Live revenue, representing approximately 40% of Consumer Group revenue. We see a long runway ahead for growth. Turning to the Protax Group, revenue grew 9% in Q3. For the full year, we expect Protax Group revenue growth of 3% to 4%. Based on a strong performance in tax this season, we are raising our guidance for fiscal twenty twenty five revenue growth for Consumer Group to 10% from 7% to 8% previously.

Sandeep Aujla
Sandeep Aujla
Executive VP & CFO at Intuit

I'm proud of the progress we made this season and the learnings we gained, which reinforce our confidence in the future. Moving on to the business platform. Global Business Solutions Group revenue grew 19% during Q3, driven by online ecosystem revenue growth of 20% or 24% excluding Mailchimp. This momentum in our online ecosystem demonstrates the power of our business platform and the mission critical nature of our offerings as customers look to grow their business and improve cash flow. Our robust growth was largely consistent with prior quarters and broad based across online accounting and online services.

Sandeep Aujla
Sandeep Aujla
Executive VP & CFO at Intuit

QuickBooks Online Accounting revenue grew 21% in Q3, driven by higher effective prices, customer growth and mix shift. Disrupting the mid market through ongoing focus on both go to market motions and product innovations, which we expect to continue to drive strong ARPC growth. Online services revenue grew 18% in Q3 or 29% excluding Mailchimp. Growth in Q3 was driven by Money, which includes payments, capital and bill pay as well as payroll. Within Money, revenue growth in the quarter reflects payments revenue growth, which was driven by customer growth and increase in total payment volume per customer and higher effective prices as well as QuickBooks Capital revenue growth.

Sandeep Aujla
Sandeep Aujla
Executive VP & CFO at Intuit

Total online payment volume growth in Q3 was 18% or 20% excluding the leap day last year, representing an acceleration from Q2. Within payroll, revenue growth in the quarter reflects customer growth, mix shift and higher effective prices. Within Mailchimp, revenue was relatively flat versus a year ago. As we have shared previously, we expect it to take several quarters to deliver improved outcomes at scale. In addition to ensuring the Mailchimp offerings resonate with our core small business customers, we continue to make progress with mid market customers where we can deliver the platform benefit such as the IES customers Sasan cited earlier that is also using Mailchimp.

Sandeep Aujla
Sandeep Aujla
Executive VP & CFO at Intuit

We remain confident in and are executing on a vision of an end to end business platform that integrates the power of Mailchimp and QuickBooks services, enabling our customers to both run and grow their business all in one place. As we have shared previously, we win as a platform. Our online ecosystem revenue growth reflects the progress we are making with our strategy of serving both small and mid market businesses with more complex needs. This represents an addressable market of over hundred and 80,000,000,000 roughly half of which is mid market. In Q3, Online Ecosystem revenue grew 20%, including approximately 40% growth in Online Ecosystem revenue for QBO Advanced and Intuit Enterprise Suite, the service mid market.

Sandeep Aujla
Sandeep Aujla
Executive VP & CFO at Intuit

Online ecosystem revenue for small businesses and the rest of the base grew a strong 17%. We are excited about our progress in serving mid market customers while continuing to focus on smaller businesses. Looking ahead, we expect Online Ecosystem revenue growth to accelerate to approximately 21% in Q4 and to grow approximately 20% in fiscal twenty twenty five. Turning to desktop. During Q3, desktop ecosystem revenue grew 18% and QuickBooks Desktop Enterprise revenue grew in the high 20s.

Sandeep Aujla
Sandeep Aujla
Executive VP & CFO at Intuit

As a reminder, quarterly desktop ecosystem revenue growth trends in fiscal twenty twenty five reflect the offering changes we made in early fiscal twenty twenty four to complete the transition to a recurring subscription model, including more frequent product updates. We expect desktop ecosystem revenue to grow in the mid single digits in fiscal twenty twenty five. Based on a strong progress throughout the year, we now expect GBSG revenue in the upper band of our previous guidance, representing 16% revenue growth for fiscal twenty twenty five. This guidance reflects more than a point of headwind from lower Mailchimp revenue growth than we anticipated at the start of the fiscal year. Excluding Mailchimp, we are seeing strong performance across the rest of our business platform.

Sandeep Aujla
Sandeep Aujla
Executive VP & CFO at Intuit

Moving to Credit Karma. Credit Karma revenue grew 31% in Q3, reflecting strength in credit cards, personal loans and auto insurance. On a product basis, credit cards accounted for 14 points of growth, personal loans accounted for 12 points and auto insurance accounted for three points. As a reminder, in Q3, we began lapping the strong growth in auto insurance that began a year ago. As Sasan mentioned earlier, we expect Credit Karma to drive a point of consumer group revenue growth this fiscal year as we execute on a vision of one consumer platform with a seamless customer experience across TurboTax and Credit Karma.

Sandeep Aujla
Sandeep Aujla
Executive VP & CFO at Intuit

Based on a continued strong momentum in Credit Karma, we are raising our guidance for fiscal twenty twenty five revenue growth to 28% from 5% to 8% previously. In summary, I am pleased with the momentum this fiscal year and our opportunities ahead. Shifting to our balance sheet and capital allocation. Our financial principles guide our decisions. They remain our long term commitment and are unchanged.

Sandeep Aujla
Sandeep Aujla
Executive VP & CFO at Intuit

We finished the quarter with approximately $6,200,000,000 in cash and investments and $6,400,000,000 in debt on our balance sheet. We repurchased $754,000,000 of stock during the third quarter. Depending on market conditions and other factors, our aim is to be in the market each quarter to offset dilution from share based compensation over a three year period. The Board approved a quarterly dividend of $1.04 per share payable on 07/18/2025. This represents a 16% increase per share versus last year.

Sandeep Aujla
Sandeep Aujla
Executive VP & CFO at Intuit

Moving on to guidance. We're increasing our fiscal twenty twenty five total revenue, operating income, implied operating margin and earnings per share guidance. This includes the revenue growth of 15%, up from prior guidance of 12% to 13% growth GAAP operating income growth of 35%, up from prior guidance of 28% to 30% growth and reflecting a three ninety basis points of margin expansion versus prior year. Non GAAP operating income growth of 18% up from prior guidance of 13% to 14% growth and reflecting 100 basis points of margin expansion versus prior year. GAAP diluted earnings per share growth of 26% to 27%, up from prior guidance of 18% to 20% growth and non GAAP diluted earnings per share growth of 18% to 19%, up from prior guidance of 13% to 14% growth.

Sandeep Aujla
Sandeep Aujla
Executive VP & CFO at Intuit

Our guidance for the fourth quarter of fiscal twenty twenty five includes total company revenue growth of 17% to 18%, GAAP earnings per share of zero eight four dollars to $0.89 and non GAAP earnings per share of $2.63 to $2.68 We continue to leverage AI to operate more efficiently and increase productivity across the company. The impact we are seeing from implementing AI capabilities across our platform bolsters our confidence in our ability to continue to grow operating income faster than revenue, including the 100 basis point margin improvement we expect this fiscal year while investing in growth. You can find our full fiscal twenty twenty five and Q4 guidance details in our press release and on our fact sheet. Before I close, I want to share my thoughts on the uncertain macro environment. We are consistently hearing from customers the mission critical nature of our offerings is helping them grow their business, make better decisions and improve cash flow.

Sandeep Aujla
Sandeep Aujla
Executive VP & CFO at Intuit

With the breadth of our platform, diversity of our customer base and the insights we gain from our data, we are confident in our ability to manage through uncertainty. I'm proud of the strong growth we're delivering this fiscal year. Our progress using AI across our platform gives us further confidence in our ability to grow our revenue and operate more efficiently over time enabling us to invest in growth while continuing to expand margins in fiscal twenty twenty five and beyond. With that, I'll turn it back over to Sasan.

Sasan Goodarzi
Sasan Goodarzi
CEO at Intuit

Thank you, Sandeep.

Sasan Goodarzi
Sasan Goodarzi
CEO at Intuit

Intuit is on its way to becoming a one stop shop powering the prosperity of consumers, businesses and accountants with our AI driven expert platform delivering done for you experiences. Given our early bets on AI and the significant investments we've made in the last decade in data, AI and AI enabled human experts, we are positioned extremely well to fuel our customers' growth and save them money. We see an incredible opportunity ahead to further penetrate our massive $300,000,000,000 total addressable market and particularly to accelerate serving small and mid market businesses. With that context, we are doubling down on our focus on the three most critical areas in the Global Business Solutions Group, including small business, mid market and services, which include money and workforce solutions. Going forward, each of these areas will be led by a proven leader reporting directly to me.

Sasan Goodarzi
Sasan Goodarzi
CEO at Intuit

Mariana Tessel has done an incredible job setting us up to win as an end to end platform and going forward she will lead small business, which includes our QuickBooks and Mailchimp businesses. Ashley Midmarket. She joins us from Adobe, where she held senior leadership roles for more than ten years. During her tenure, she grew Document Cloud into Adobe's second largest business. Most recently, she led the Creative Cloud business to $13,000,000,000 in revenue growing double digits and serving a range of customers from individual creators to large businesses.

Sasan Goodarzi
Sasan Goodarzi
CEO at Intuit

David Hahn is a strong leader with decades of experience leading business and product teams at scale. Over the last eighteen months, under his leadership, we have brought to market critical innovation to our customers across our money offerings, delivering nearly 40% online revenue growth year to date. Moving forward, David will lead services consisting of money and workforce solutions serving both small and mid market businesses. Together, they remain part of our Global Business Solutions Group reporting segment. These changes will drive increased focus and velocity on our biggest growth opportunities to help us accelerate winning as a business platform.

Sasan Goodarzi
Sasan Goodarzi
CEO at Intuit

And wrapping up, we have exceptional momentum across the company. Our platform is increasingly becoming more mission critical than ever to our customers. We are confident in our long term growth strategy including double digit revenue growth and operating income growing faster than revenue and we have a long runway ahead of us. Now let's open it up to your questions.

Operator

We'll take our first question from Siti Panigrahi with Mizuho. Please go ahead. Your line is open.

Siti Panigrahi
Managing Director at Mizuho Securities

Thank you and congratulations. It's a great quarter, Susan. I think outstanding consumer tax business. So my question is, of course, last two years you delivered sub 8% growth, now double digit growth. And even the live revenue 47%, and if I heard correctly, full service even outpaced that.

Siti Panigrahi
Managing Director at Mizuho Securities

So what have you learned this year in your strategy? And how sustainable is this given that you barely penetrated in the assisted category to further drive this kind of double digit growth?

Sasan Goodarzi
Sasan Goodarzi
CEO at Intuit

Yes. Thank you, Siddi. First of all, I want to just commend our team across the entire company with the grit and the focus to deliver for our customers. Citi, I would just say a lot of things worked. Really the focus that we had was to win on experience, to win on price and to win on fastest access to money.

Sasan Goodarzi
Sasan Goodarzi
CEO at Intuit

And the investments that we've been making platform where data, AI agents and AI powered human experts can do the work for our customers really knocked the ball out of the park. Our conversion was up double digits as you heard from Sandeep and I, Full service consumer and business tax had outsized growth. Credit Karma contributed to a point of growth based on all of the seamless experience improvements that we made. And over 20% of those customers were TurboTax Live customers. And a lot of the work that we did in our go to market in terms of how we shape the category, how we showed up on air, digitally, how we showed up locally.

Sasan Goodarzi
Sasan Goodarzi
CEO at Intuit

And as you saw this year in the IRS data, assisted actually grew faster than DIY and we had a hand in that. So I feel very good about our progress. It was truly a breakthrough adoption year that we've been waiting for. And we're really excited about the future, not just because of our results, but because actually of what didn't work. There is a lot of work that we did that created a lot of traffic from prior year assisted customers, but there was a lot we learned where there was still a lot of friction in their experience.

Sasan Goodarzi
Sasan Goodarzi
CEO at Intuit

To use an example, when you Google a tax pro near me and we showed up, you ended up falling on a landing page and the first thing you had to do was authenticate. Well, the first thing you need to do is connect to an expert. And so those are that's just an illustrative example where although we improved the experience in a superior way compared to last year, there's still so much that we can do to make the end to end experience seamless. And that's what gives us a lot of confidence looking ahead and the sustainability of what's possible when we think about the Consumer Group performance.

Siti Panigrahi
Managing Director at Mizuho Securities

That's great. Thank you, Sasan.

Sasan Goodarzi
Sasan Goodarzi
CEO at Intuit

Yes. You're very welcome.

Operator

We'll take our next question from Brad Zelnick with Deutsche Bank. Please go ahead. Your line is open.

Brad Zelnick
Brad Zelnick
Managing Director at Deutsche Bank

Great. Thank you so much, and congrats again on a spectacular end to tax season and guide for the full year. I want to follow-up on Citi's question and specifically drill into the 47 growth in live and full Service, just well exceeded our expectations and seems to really validate your disruptive assisted strategy. Can you maybe further unpack the performance just to understand what really drove this? And maybe within that, the TurboTax offices and local strategy? And maybe where you might be constructively dissatisfied and what remains an opportunity for the seasons ahead? Thank you.

Sasan Goodarzi
Sasan Goodarzi
CEO at Intuit

Yes, Brad. First of all, thank you for your kind words and your question. I would really put it in bucket of three things.

Sasan Goodarzi
Sasan Goodarzi
CEO at Intuit

One, typically customers that we may have lost in the past because there was a life change. They bought a home or they sold more stock and they just felt like, I'm not sure I can do my taxes this year. We just did a lot of work to make sure that our own customers actually are aware that our platform now comes with experts, whether you just want a holding hand or you want somebody to do it for you. So we saw adoption within our base. I think the second thing I would just say is we saw breakthrough adoption of new customers in full service across both, by the way, consumer and business.

Sasan Goodarzi
Sasan Goodarzi
CEO at Intuit

We see business tax as a massive opportunity along with consumer tax. So that really we saw outsized growth and impact this year. To answer your question of what we're constructively dissatisfied with, there's two sides of a coin. A lot of what we did in our go to market campaign to bring interest from those that last year had somebody else do their taxes for them, it worked. We saw unprecedented traffic.

Sasan Goodarzi
Sasan Goodarzi
CEO at Intuit

But as I mentioned in answering Citi's question, there was very basic things that we learned. Although we significantly improved the platforms that once you got to us, you immediately got engaged with an expert. Where we have room to improve, is if you did a search, or if you saw that we have a a local, office, you know, the fir the first thing you needed to do is to authenticate. And these prior year assisted customers, they're not used to the first thing they need to do is authenticate. That's a software approach versus a service led approach.

Sasan Goodarzi
Sasan Goodarzi
CEO at Intuit

So that's an example, but it's a big example of where we saw a lot of falloff this year. And we know exactly what we need to do to improve that experience. We've actually, by the way, started improving it towards the end of tax season. But that's an area where we're constructively dissatisfied and an area that gives us a lot of, I would say, in terms of what's possible as we look ahead.

Brad Zelnick
Brad Zelnick
Managing Director at Deutsche Bank

Fantastic. That was really helpful. Thanks again.

Sasan Goodarzi
Sasan Goodarzi
CEO at Intuit

Yes. Thank you, Brad.

Operator

We'll take our next question from Alex Zukin with Wolfe Research. Please go ahead. Your line is open.

Alex Zukin
Analyst at Wolfe Research LLC

Hey, guys. Thanks for taking the question and congrats to Mr. Zelnick for the constructively dissatisfied. I'm going to have to take that one and use it for other questions. But Sasan, I'm going to ask you the AI question and I'm going to ask it two ways.

Alex Zukin
Analyst at Wolfe Research LLC

First, maybe just clarify the launch around these new agentic offerings, the opportunity set that this brings you into? What kind of pricing model you're contemplating? Is there a broader pricing opportunity that you now have on the Small Business Solutions segment? And on the OpEx side, how persistent is the current level of headcount? Because to some extent, you're starting to reap the benefits of AI from an efficiency gain perspective.

Alex Zukin
Analyst at Wolfe Research LLC

So maybe just walk through how that helps you then the curve on OpEx going forward from here?

Sasan Goodarzi
Sasan Goodarzi
CEO at Intuit

Sure. I'll get us started and we'll just invite Sandeep if he wants to add anything. Great set of questions. First of all, the launch that I alluded to is a really big deal. And what we're about to launch is extremely hard because in essence what we are launching is the next step in creating a one stop shop where we do the work for our customers.

Sasan Goodarzi
Sasan Goodarzi
CEO at Intuit

And what we are launching is a set of AI agents and AI enabled human experts that are doing the work for customers. Very specifically, we are launching a customer AI agent, a payment AI agent, a project management AI agent, an accounting AI agent. And what's remarkable about the work that the team has done is that these agents talk to each other. That is not an easy thing to pull off. And so what that will do for the customer is the customer agent, for instance, will be able to go into a customer's email and decipher the hot leads for them and create a pipeline for them and help them manage those customers through the selling cycle.

Sasan Goodarzi
Sasan Goodarzi
CEO at Intuit

The payments agent actually focuses on cash flow and will optimize money in and money out. What does that mean? The payments agent will do things like, ensure that the customer has access to a line of credit or instant deposit or go remind customers that invoices are due or will create an estimate invoice and get the customer paid. Agents will do the work for the customer, but the agent also knows how far it can go and it will interact with a human expert. So for instance, on the accounting agent where it does a lot of the categorization for the customer, that agent has the ability to engage a human expert to ask follow-up questions so they know what to categorize certain things correctly so that machine learns the next time it knows how to categorize something that was vague appropriately going forward.

Sasan Goodarzi
Sasan Goodarzi
CEO at Intuit

So the net net, if you pull back, this is in context of what we declared more than a year ago, and it's the next phase of now done for you where we can do the work for our customers, which gets to the second point. And that is that the work the team has been hard at work in terms of the benefit orientation of and the impact and the ROI of what we are launching and evolving our lineup with not only the benefits of what you get based on what you pick and what AI agents you get based on what SKU that you're in, but also pricing that for value. Because the biggest thing that we've learned by talking to customers and being in market and doing testing is that what we're about to launch helps customers eliminate the use of other apps, which means in essence, they're getting more for their money, more benefits and actually less spending less money on other apps and spending it in one place with us. So one element is just pricing for value one for one. The other element which will I think show up more in our mid market offering across QBO Advanced and Intuit Enterprise Suite is there will be certain modules.

Sasan Goodarzi
Sasan Goodarzi
CEO at Intuit

I won't name what they are, just you'll need to wait for our launches coming up. We're based on the customer use. The customer will actually pay additionally for that module. So there's pricing one for one, and then there's actually consumption and paying for the benefits of a module. That's ultimately how we are thinking through pricing.

Sasan Goodarzi
Sasan Goodarzi
CEO at Intuit

The last thing I would say is we've been very consistent in the last whatever decade, but particularly in the last several years that we're investing in data and AI for two reasons. One, we want to reinvent the experiences for customers and we want to reinvent how we do the work internally. So we have a lot of based on just what you heard from Sandeep, right, we have a lot of platform leverage based on all of our automation, all of our AI investments to not only make our own folks productive and how we manage OpEx ensuring that we're investing enough in growth, but also expanding our margins. And we just view these continue to be the early days of what's possible. But let me invite to see what Sandeep would add.

Sandeep Aujla
Sandeep Aujla
Executive VP & CFO at Intuit

Hey, Alex, love your question. Let me open up the aperture a bit more on the question about AI and efficiencies. I'll open up to our confidence and continue to expand margins. As we demonstrated this year, our ability to expand our margin by 100 basis point while bringing new innovations such as the AI agents that Hassan just walked through, while the scaling assisted tax to 47% revenue growth, while building a mid market go to market capabilities are all testament to us using technology whether that's AI, it's automation is testament to our ongoing spend discipline and that's what gives me the confidence, should give you the confidence on our ability to adhere to our principle to grow operating income faster than revenue. So I continue to feel good about it.

Sandeep Aujla
Sandeep Aujla
Executive VP & CFO at Intuit

We feel we have the right level of staffing and I think this will this ongoing efficiencies will help us reduce our scaling of headcount less than what would have been without these efficiencies in the years to come.

Alex Zukin
Analyst at Wolfe Research LLC

Excellent. Thank you guys.

Sasan Goodarzi
Sasan Goodarzi
CEO at Intuit

Thank you, Alex.

Operator

We'll take our next question from Raimo Lenschow with Barclays. Please go ahead. Your line is open.

Raimo Lenschow
Raimo Lenschow
Managing Director at Barclays

Thank you. Congrats from me as well. I wanted to just switch over to Credit Karma and obviously like very, very strong results. Like if you think about where you started guiding the year or as you're coming out, it would be like a very, very big positive delta. Can you speak a little bit about you mentioned the drivers as well, but like that seems like a big step up.

Raimo Lenschow
Raimo Lenschow
Managing Director at Barclays

And in a way, what did you learn about visibility for that business unit? Thank you.

Sandeep Aujla
Sandeep Aujla
Executive VP & CFO at Intuit

Thank you for the question, Raimo. On Credit Karma, there are two things that are really driving this. One is the continued stability in the macro.

Sandeep Aujla
Sandeep Aujla
Executive VP & CFO at Intuit

But to a larger point, the majority of the results is driven The teams work on integrating AI that's driving better connection of the right offers to for the between the customer and the partners yielding higher ARPC is also helping us with the innovation such as Lightbox take share of partner spend across credit card and personal and continue to innovate take share in new segments such as insurance. So this is what I internally refer to as generating management alpha. And it is that management alpha that has set this business on a very different trajectory than what we were talking about twelve months ago.

Operator

We'll take our next question from Kash Rangan with Goldman Sachs. Please go ahead. Your line is open.

Kash Rangan
Kash Rangan
Managing Director at Goldman Sachs

Hi, thank you very much. It's super hard to go after Selvig and Zuke, and they ask all the good questions. So I got to think really, really hard and after I've left Raymo especially. But I want to say, first of all, that the granularity, the openness and the level of detail of the presentation, best in class. So really nice job there, Sasan and Sandeep and rest of the team.

Kash Rangan
Kash Rangan
Managing Director at Goldman Sachs

Now with that, thinking hard about the question. So when you look at the cycle ahead, Sasan, we certainly have AI as a tailwind for you. You've got pricing as a tailwind. The company is arguably a much stronger position today than it was two or three years ago. If we are to enter a downdraft, the tariffs do become a big thing.

Kash Rangan
Kash Rangan
Managing Director at Goldman Sachs

What do you think is the pricing power of Intuit, especially in the small and medium business space? And how resilient is the Intuit business? And you see that I do not like taxes, I'm not asking a tax question because you guys crush it. But how resilient is the company an SME standpoint this time around versus the rising inflation, rising rates issue that we all uncomfortably dealt with three years ago? Congratulations. Thank you so much.

Sasan Goodarzi
Sasan Goodarzi
CEO at Intuit

Kash. First of all, thank you for the kind words. We will pass it on to the team and great questions. Let me answer your question in three buckets and let me just try to be brief about it. The first bucket is, if you look at Intuit, more than 90% of the company is reoccurring revenue and subscription based.

Sasan Goodarzi
Sasan Goodarzi
CEO at Intuit

And we are mission critical to what customers need to do to manage their life, whether it's actually as a consumer, their taxes and getting access to money. And as a business, we are the core platform that they use to grow and run their business. So that's sort of the first bucket. And we're actually in many ways more resilient than we were years ago. We're serving the same customers, but we're serving a larger, more diversified set of customers and 90% of the company is reoccurring and subscription based.

Sasan Goodarzi
Sasan Goodarzi
CEO at Intuit

So that's bucket one. The second bucket that I would tell you is when we look at the assisted tax segment, both consumers and businesses and mid market, we are actually the low cost disruptor. As I'm out there talking to large accounting firms and larger businesses, they are over digitized. They are overspending on a bunch of different apps. Their data is locked up in a bunch of different apps.

Sasan Goodarzi
Sasan Goodarzi
CEO at Intuit

They don't know how their business is performing. They're spending more time trying to figure out what's going on and more money. And we have even more conviction around what's possible around disrupting mid market and moving even faster because we actually save our customers money. Increase their ROI and they pay us less, than, than they pay for all the apps that they use today. That 18 entity title company we used as an example was just one example, of a customer that falls exactly into that bucket.

Sasan Goodarzi
Sasan Goodarzi
CEO at Intuit

The same thing when it comes to taxes for businesses and for consumers. We went on experience, we went on price and we went on access to your refund, to your money. And so when you look at those three things that I mentioned, reoccurring subscription based, the assisted tax segment and mid market, we are incredibly resilient because we're actually the price disruptor and therefore we have a lot of ARPC tailwinds as we look ahead. So that's the way we think about it, it's the way we run the company and that's how we think about our resiliency.

Operator

We'll take our next question from Kirk Materne with Evercore ISI. Please go ahead. Your line is open.

Kirk Materne
Senior Managing Director - Equity Research at Evercore ISI

Yes. I'll echo the congrats on a really strong quarter. Sasan, I was wondering or I guess the example you gave on Intuit Enterprise Services about the boomerang customer was an interesting one because I think a lot of us think about the upper market for you all as sort of just keeping sure that keeping your customers in your ecosystem. Now that you've had this private market for longer, are you starting to see more opportunities like that where you can go and reclaim customers that might have left the ecosystem six, twelve months ago, maybe even start to replace other vendors that are out in the market. I was just kind of curious if your perspective on that has changed at all over the last six months or so. Thanks.

Sasan Goodarzi
Sasan Goodarzi
CEO at Intuit

Yeah, Kirk, thanks for your question. I think the short answer is no, our perspective has not changed. And let me just refresh our focus areas. We have a huge base of customers that have the opportunity to upgrade either to QuickBooks Advanced, which we view as mid market, as emerging mid market or into an enterprise suite and all the ecosystem of services that comes with it. These are customers in the $2,500,000 in revenue up to $100,000,000 in revenue.

Sasan Goodarzi
Sasan Goodarzi
CEO at Intuit

And really that's been the focus as we built out our platform capabilities. That's been the focus as we built out our Salesforce, which is actually covering our own base. In parallel, we're starting to build out our go to market to actually start hunting outside of our base. The example of that 18 entity title company is simply word-of-mouth. They heard about Intuit Enterprise Suite, and they started, thinking about, well, now that that's available, and it's the very reason why I left Intuit, I should reconsider going back to Intuit.

Sasan Goodarzi
Sasan Goodarzi
CEO at Intuit

And then when they assessed, well, why would I go back? They realized we are superior on experience, we are superior on price, and we are superior on the total cost of ownership. When you think about how, what it takes to upgrade or migrate to other ERP systems. So that was just an example of word-of-mouth. That's starting to happen more and more.

Sasan Goodarzi
Sasan Goodarzi
CEO at Intuit

It's still a smaller part of where our growth is coming from, but it's just an indication why, which is why we used it in the earnings script to talk about what's possible as we start hunting for new outside of our base. But I'll end with where I started. What we've been sharing with you all, which is where our focus is, is unchanged.

Kirk Materne
Senior Managing Director - Equity Research at Evercore ISI

Timur, thank you.

Sasan Goodarzi
Sasan Goodarzi
CEO at Intuit

Yes, very welcome.

Operator

We'll take our next question from Alan Verkovsky with Scotiabank. Please go ahead. Your line is open.

Allan Verkhovski
Associate Director - Equity Research at Scotiabank

Hey, guys. Thanks so much for taking the question. I'll add another one to the congratulations bucket, truly a fantastic quarter. Sasan, you gave a lot of great color on the AI agents you're rolling out and the different ways you're going to monetize them. Can you talk about how you're thinking about general pricing increases going forward in the context of the macro?

Allan Verkhovski
Associate Director - Equity Research at Scotiabank

And separately, maybe just update us on your confidence and the drivers behind being able to continue to grow GBSG revenue over 15%.

Sasan Goodarzi
Sasan Goodarzi
CEO at Intuit

Yes. Well, me address your question in a couple of ways. And I'll go back to one of the comments that I made earlier, which is I think the most important, comment to take away, and that is, customers actually, particularly the larger customers, are actually saving money as they migrate more of their platform to us. And to be very specific without naming other apps, these larger customers can be using anywhere between three up to 15 applications to run their business. And they are paying for each of those apps.

Sasan Goodarzi
Sasan Goodarzi
CEO at Intuit

And what they've realized is they're actually now worse off than they were before when they were manual because they've got their data trapped in all these apps. They don't really know how their business is performing. They're actually getting less benefit and spending more money. So when you think about what I just articulated that we're rolling out, yes, we're going to create value by, in some cases, one for one price increases. But from customer lens in some cases, in fact, in most cases, they're actually paying less because they have now the option to stop using other applications.

Sasan Goodarzi
Sasan Goodarzi
CEO at Intuit

Because ultimately what we're trying to do with this refreshed platform and the AI agents that are going to be doing the work is to actually create a business intelligence layer where a customer can see how they're performing all in one place, which is the power of the platform. So that gives us a lot of pricing opportunity because of the innovation. From a customer lens, they're actually in many cases spending less money. That's really important as you think about what our pricing power is as we think about customers that are even 500,000 to 1 point million in revenue. When you go above that, we're actually a price disruptor.

Sasan Goodarzi
Sasan Goodarzi
CEO at Intuit

So we have a lot of leverage to be able to think about higher ARPC and higher pricing. And you know the combination of all of that, which is winning and serving small businesses, winning in mid market, all the services capability that we have and then getting Mailchimp to be accretive to growth, that's what gives us confidence around long term sustainability of the growth of the business franchise.

Allan Verkhovski
Associate Director - Equity Research at Scotiabank

Very clear and exciting. Thank you, Sasan.

Sasan Goodarzi
Sasan Goodarzi
CEO at Intuit

Thank you.

Operator

We'll take our next question from Brent Thill with Jefferies. Please go ahead. Your line is open.

Brent Thill
Brent Thill
Tech Sector Leader, Software/Internet Research at Jefferies Financial Group

Thanks. Sasan, the TurboTax breakthroughs that you've highlighted and good to see in CBC earlier, what would you characterize as the most impactful thing that really drove this magnitude of positive upside? Was there one or two things? Was there multiple things? How would you unpack that?

Sasan Goodarzi
Sasan Goodarzi
CEO at Intuit

Yes, Brent, I would tell you a little bit of everything we've been doing, not just this year but over the years based on what we've learned and what we implemented works. It's not just one thing. Full service consumer and business tax really delivered in an outsized way, better conversion, better expert productivity well above where we were this time last year, the breakthrough adoption of experts in our own base and a lot of the just go to market changes that we made. Just about a little bit of everything works. And I just want to emphasize the reason why we acquired Credit Karma.

Sasan Goodarzi
Sasan Goodarzi
CEO at Intuit

Credit Karma was a big contributor, not only in terms of the point of growth in tax, but just the early access to money, which really creates a platform where customers are engaging year round. And so as I said earlier, what we're most excited about because just a little bit of everything works is actually the things that didn't work and what gives us confidence as we look ahead.

Brent Thill
Brent Thill
Tech Sector Leader, Software/Internet Research at Jefferies Financial Group

And that durability for next year, what kind of gives you confidence? I know we just got through this and you want to take a victory lap for what you just accomplished, but the sense of durability now with TurboTax Live into next year, what gives you that confidence is I know we're a ways out, but what's giving you that continued confidence that we're in a better position now with tax?

Sasan Goodarzi
Sasan Goodarzi
CEO at Intuit

Well, we did our victory lap April 16. We're over it. We've been on to next year while we were in tax season. So thank you for reminding us of the victory lap, but we've done the laps around the buildings and we're done. We've moved on to the future.

Sasan Goodarzi
Sasan Goodarzi
CEO at Intuit

Listen, it's continuing to really do several big things, but it all starts with we want to win on experience, we want to win on price, and we want to win on immediate and early access to your money. And those are the end to end platform capabilities that allowed us to be where we are this year and what's possible looking ahead. So there's a lot of work. In fact, Sandeep and I were with the TurboTax team all day yesterday, reviewing all the great work that they're doing to improve And I commend the team because most of the day was focused on where they are constructively dissatisfied, where we need to move faster.

Sasan Goodarzi
Sasan Goodarzi
CEO at Intuit

And listen, the thing you all need to think about to just end with really the essence of the question you're asking is TurboTax Live is now 40% of the franchise. And we always said when it gets to 50% plus, right, the growth formula flips and it changes. And so what we said is we're going to grow TurboTax Live between 15% to 20%. We have a lot of confidence in that range. We had an outsized year this year.

Sasan Goodarzi
Sasan Goodarzi
CEO at Intuit

Our focus is always to have an outsized year like the year we just had. And please know that we are very focused on next year and that focus started almost several years ago. So we have a lot of confidence as we think about our run rate here.

Brent Thill
Brent Thill
Tech Sector Leader, Software/Internet Research at Jefferies Financial Group

Great. Thanks.

Sasan Goodarzi
Sasan Goodarzi
CEO at Intuit

You're very welcome.

Operator

We'll take our next question from Michael Turrin with Wells Fargo Securities. Please go ahead. Your line is open.

Michael Turrin
Michael Turrin
Managing Director, Software Equity Research Analyst at Wells Fargo

Hey, great. Thanks very much. Appreciate you taking the question. Just on EPS growth, we're not seeing many high teens growth rates there. Sandeep, would be good to hear you just speak through the impacts you're seeing across segments, whether any of the headcount optimization you entered the year with is presenting a bigger expansion opportunity this year or just how you're thinking about the margin progression both this year and into the future? Thank you.

Sandeep Aujla
Sandeep Aujla
Executive VP & CFO at Intuit

Thanks for the good question, Michael. As I think about this year, the strength we saw in the margin was really across the board. Of course, the strong revenue performance across each one of our businesses, all the businesses in essence hitting on all cylinders helped. And then when it came to the operating expenses, we have embedded utilizing technology, utilizing AI, utilizing automation throughout how Intuit works. Last quarter I shared the productivity gains we saw on the customer success organization.

Sandeep Aujla
Sandeep Aujla
Executive VP & CFO at Intuit

But beyond that, that was just one example. We are seeing productivity gains in our technology organization where developers are being able to code up to 40% faster. We are embedding it across throughout the finance organization, throughout the marketing organization, through sales organization. And this is really still in the early chapters. So that's what's giving me the confidence that we have the ability to continue to scale this business, continue to invest in growth and continue to have expenses grow sorry, operating income grow faster than revenue and deliver margin expansion to you all.

Michael Turrin
Michael Turrin
Managing Director, Software Equity Research Analyst at Wells Fargo

Thank you.

Operator

We'll take our next question from Scott Schneeberger with Oppenheimer. Your line is open.

Scott Schneeberger
Managing Director at Oppenheimer & Co. Inc.

Thanks. Good afternoon all and congratulations. Very nicely done. In the tax category, essentially two questions here. Dasson, could you touch on the Assisted category, the outsized growth for the industry?

Scott Schneeberger
Managing Director at Oppenheimer & Co. Inc.

I don't think any of us saw that coming this year and your role in it. You've touched on it, but it would be great if you could elaborate a little bit more there. And then also on your marketing spend this year, specifically in the consumer category, I think it was a little bit earlier, it might have been a little bit higher. What were the learnings from what you did? And did it play the way you expected? Thanks so much.

Sasan Goodarzi
Sasan Goodarzi
CEO at Intuit

Yes. Thanks for the question, Scott. I'll tag team this with Sandeep. On the Assisted category, listen, you all know our story and what we're trying to do. When to customers, consumers and businesses that for the most part have others do their taxes for them, it's extremely manual.

Sasan Goodarzi
Sasan Goodarzi
CEO at Intuit

It's a long process. There's a lot of back and forth. There's a lack of transparency in terms of just knowing how much am I going to pay and it's just sort of a box. You don't know what's happening. And what we're doing is creating a new way of what's possible and being disruptive and disruptive in terms of really enabling consumers and businesses to focus on their life while we virtually collaborate in an extremely seamless way to get their taxes done for them, but also guarantee them that they're going to pay less than they paid somewhere else and that we're going to give them early access or immediate access to their money.

Sasan Goodarzi
Sasan Goodarzi
CEO at Intuit

So I know I just played back our focus and the customer problem. But really as we continue to do that, there's going to be ebbs and flows of DIY versus assisted. Our platform serves the entire category. And our focus is serving the quality of the type of customers we want to serve across the category. And I just think we're going to continue to have a bigger hand in transforming and disrupting how taxes get done for consumers and businesses.

Sasan Goodarzi
Sasan Goodarzi
CEO at Intuit

So we're excited about the role that we were able to play this year. But listen, it's a $35,000,000,000 category and we're just getting started.

Sandeep Aujla
Sandeep Aujla
Executive VP & CFO at Intuit

And on your question about marketing spend, Scott, we did as we do every year, our marketing spend does increase slightly, but it was not an outsized marketing increase. And what we really leaned into this time was the timing of the spend. If you recall, we shared that we were going to start spending marketing earlier because we realized that about 30% of the assisted customers decide who they're going to use to do the taxes prior to December.

Sandeep Aujla
Sandeep Aujla
Executive VP & CFO at Intuit

And that was a change in how consumer group would think about marketing. We focused on marketing messaging towards assisted category about now this is how you get taxes done. So when we think about marketing, we're always looking at how do we maximize ROI on that and I continue to feel very good about the ROI we're getting on our marketing spend on in the tax business where your question was, but I'll expand that to say I feel really good about the ROI we're getting on our marketing spend across the entire business, across both the business platform as well as the consumer platform.

Scott Schneeberger
Managing Director at Oppenheimer & Co. Inc.

Excellent. Thank you both.

Sasan Goodarzi
Sasan Goodarzi
CEO at Intuit

You're very welcome.

Operator

We'll take our last question today from Daniel Jester with BMO Capital Markets. Please go ahead. Your line is open.

Daniel Jester
Daniel Jester
Director & Equity Research Analyst at BMO Capital Markets

Great. Thanks for taking my question and squeezing me in. I think, Sasan, you've touched on this a couple of times in the conversation today, but maybe just to double click on it in terms of IES and where do we stand in terms of maturing your go to market motion there? And it was great to hear the commentary about the accounting channel and how much they're helping you build out this business. How important is that channel going to be in the overall success of IES going forward? Thank you so much.

Sasan Goodarzi
Sasan Goodarzi
CEO at Intuit

Yes. Thanks for the question, Daniel. Just to reground, when we talk about mid market, it's customers that are between $2,500,000 and revenue up to about $100,000,000 We're not going to stop there, but that's our focus at this point in time. And that means that some are a fit for QuickBooks Advanced and all the services, payments, payroll, etcetera that come with it and some are a fit for Intuit Enterprise Suite. To answer your question, I would tell you we're still in the early days of the go to market.

Sasan Goodarzi
Sasan Goodarzi
CEO at Intuit

We are learning, adjusting, improving every single day. And so the way to think about it is we are not yet a finely tuned machine, which should by the way make you feel that the opportunity is massive and still ahead of us, which is by the way why we continue to bolster our mid market team, particularly with Ashley still joining us where she's built individual creator businesses but large businesses and we hope to accelerate with the single threaded focus that we have across the company and mid market. Last thing is I would just say we don't view our accounting partners as a channel. We view them as our partners because not only do we need to serve them so they can run their firm more effectively and efficiently, but partner with them in terms of how they serve their end customers. And they are extremely critical to the future of business success and our success.

Sasan Goodarzi
Sasan Goodarzi
CEO at Intuit

So and that's something where I would say we're still we've served accountants for years, but we're at the very early innings of now how we partner to serve mid market together. We're excited about the future. It's why I'm spending a lot of time out in the field with our large firms.

Daniel Jester
Daniel Jester
Director & Equity Research Analyst at BMO Capital Markets

Great. Thank you.

Sasan Goodarzi
Sasan Goodarzi
CEO at Intuit

And I think with that yes, you're very welcome. And I think with that, that was I believe the last question. I know we're out of time. I just want to thank everyone for joining. Until next time. Bye everybody.

Operator

Ladies and gentlemen, thank you for your participation. This concludes today's conference call. You may now disconnect.

Executives
Analysts
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Key Takeaways

  • Intuit reported Q3 revenue of $7.8 billion, up 15%, and raised full-year guidance across total revenue, operating income, and EPS.
  • TurboTax Live customer growth surged 24%, driving a 47% increase in Live revenue as Intuit expands its AI-driven expert tax services.
  • Intuit’s AI-powered automation and “done-for-you” strategy led to a 19% rise in Global Business Solutions revenue and 21% growth in QuickBooks Online.
  • Credit Karma revenue increased 31% on stronger credit card, personal loan, and auto insurance offerings, prompting a full-year guidance boost to 28% growth.
  • Mid-market momentum accelerated with QuickBooks Online Advanced and Intuit Enterprise Suite, highlighted by an 18-entity title company returning to the platform and new multi-entity reporting features.
AI Generated. May Contain Errors.
Earnings Conference Call
Intuit Q3 2025
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