Andrew Bialecki
Co-Founder, CEO & Chairperson at Klaviyo
And so that's the other way you can look at our reviews, products, functionality, and, you know, leveraging those assets beyond just email, SMS, mobile. And for TikTok, that's one where, you know, we're excited for every, you know, for every social network, you know, they often have a variety of different ad units. And one of the things we're excited about is a lot of those, you know, advertising networks have a way to not just drive the true traffic, but actually collect some information about who that, you know, end consumer is. So for TikTok, you know, they have, lead ad units that allow somebody rather than just acquiring clicks for traffic, you can actually also learn you know, acquire some of these, you know, name, phone number, email address. And, obviously, that inside of Klaviyo is very powerful.