Magnite Q1 2025 Earnings Report

Magnite EPS Results

• Actual EPS: $0.12
• Consensus EPS: $0.06
• Beat/Miss: Beat by +$0.06
• One Year Ago EPS: $0.05

Magnite Revenue Results

• Actual Revenue: $145.85 million
• Expected Revenue: $142.18 million
• Beat/Miss: Beat by +$3.67 million
• YoY Revenue Growth: +4.30%

Magnite Announcement Details

• Quarter: Q1 2025
• Date: 5/7/2025
• Time: After Market Closes
• Conference Call Date: Wednesday, May 7, 2025
• Conference Call Time: 4:30PM ET

Magnite (NASDAQ:MGNI), together with its subsidiaries, operates an independent omni-channel sell-side advertising platform in the United States and internationally. The company's platform offers applications and services for sellers of digital advertising inventory or publishers that own and operate CTV channels, applications, websites, and other digital media properties to manage and monetize their inventory; and applications and services for buyers, including advertisers, agencies, agency trading desks, and demand side platforms to buy digital advertising inventory, as well as an independent marketplace that connects buyers and sellers. It markets its solutions through sales teams that operate from various locations. The company was formerly known as The Rubicon Project, Inc. and changed name to Magnite, Inc. in July 2020. Magnite, Inc. was incorporated in 2007 and is headquartered in New York, New York.

Magnite Q1 2025 Earnings Call Transcript

Key Takeaways

• In Q1 2025 Magnite exceeded guidance, with CTV up 15%, DV-plus up 9%, and adjusted EBITDA rising 47% to $37 million, lifting margin from 19% to 25% year-over-year.
• In July Magnite will launch its next-generation SpringServe, integrating a purpose-built CTV ad server with its SSP to offer a more efficient, transparent path to premium streaming supply and yield optimization.
• The DV-plus business bounced back 9% in Q1, driven by broad vertical recovery and new partnerships including Spotify’s programmatic ad exchange, Saxx, to power omni-channel audio, video and native campaigns.
• Investments in AI and ML have reduced cloud costs and scaled infrastructure, and Magnite has rolled out an AI-powered audience discovery feature in its Curator product while planning LLM-based addressability enhancements for CTV.
• A recent antitrust ruling against Google’s ad server and exchange may introduce behavioral remedies as soon as 2026, potentially creating a fairer auction environment and significant market-share upside for Magnite.

Presentation

[Operator]

Good day, and welcome to the Magnet Q1 twenty twenty five Earnings Conference Call. All participants will be in a listen only mode. After today's presentation, there will be an opportunity to ask questions. To ask a question, you may press star then 1 on your telephone keypad. To withdraw your question, please press then 2.

[Operator]

Please note this event is being recorded. I would now like to turn the conference over to Nick Kormiluk in Investor Relations. Please go ahead.

[Nick Kormeluk, SVP - Investor Relations & Head of Global Real Estate at Magnite]

Thank you, operator, and good afternoon, everyone. Welcome to Magnite's first quarter twenty twenty five earnings conference call. As a reminder, this conference call is being recorded. Joining me on the call today are Michael Barrett, CEO and David Day, our CFO. I would like to point out that we have posted financial highlights slides on our Investor Relations website to accompany today's presentation.

[Nick Kormeluk, SVP - Investor Relations & Head of Global Real Estate at Magnite]

Before we get started, I will remind you that our prepared remarks and answers to questions will include information that might be considered to be forward looking statements, including, but not limited to, statements concerning our anticipated financial performance and strategic objectives, including the potential impacts of macroeconomic factors on our business. These statements are not guarantees of future performance. They reflect our current views with respect to future events and are based on assumptions and estimates and subject to known and unknown risks, uncertainties and other factors that may cause our actual results, performance or achievements to be materially different from expectations or results projected or implied by forward looking statements. A discussion of these and other risks, uncertainties and assumptions is set forth in the company's periodic reports filed with the SEC, including our first quarter twenty twenty five quarterly report on Form 10 Q and our 2024 annual report on Form 10 ks. We undertake no obligation to update forward looking statements or relevant risks.

[Nick Kormeluk, SVP - Investor Relations & Head of Global Real Estate at Magnite]

Our commentary today will include non GAAP financial measures, including contribution ex TAC or less traffic acquisition costs, adjusted EBITDA and non GAAP net income per share. Reconciliations between GAAP and non GAAP metrics for our reported results can be found in our earnings press release and in the financial highlights deck that is posted on our Investor Relations website. At

[Nick Kormeluk, SVP - Investor Relations & Head of Global Real Estate at Magnite]

times,

[Nick Kormeluk, SVP - Investor Relations & Head of Global Real Estate at Magnite]

in response to your questions, we may offer additional metrics to provide greater insights into the dynamics of our business. Please be advised that this additional detail may be one time in nature, and we may or may not provide an update on the future of these metrics. I encourage you to visit our Investor Relations website to access our press release financial highlights deck, periodic SEC reports and the webcast replay of today's call to learn more about Magnite. I will now turn the call over to Michael. Please go ahead, Michael.

[Michael Barrett, CEO at Magnite]

Thank you, Nick. Q1 came in very strong and we exceeded total top line guidance with CTV growing 15% and DV plus growing 9%. We saw a nice bounce back in DV plus after Q4 showing how quickly ad spend can restart on our platform after market slowdown. Adjusted EBITDA came in significantly above expectations at $37,000,000 growing 47%, representing an adjusted EBITDA margin of 25% versus 19% in Q1 last year. Our CTV business continued to produce excellent results in Q1, driven primarily by the industry's largest players wider adoption of programmatic, continued traction with the agency marketplaces and growth in live sports.

[Michael Barrett, CEO at Magnite]

Let me go one by one, starting with the industry's largest streamers, where we continue to deepen our relationships. Our most significant growth came from Roku, LG, Warner Bros. Discovery, Fox, Vizio, Walmart and Netflix. Netflix continues to roll out their programmatic business globally, most recently in EMEA with further expansion coming through the rest of the year. Magnite continues to be a critical part of Netflix's programmatic ad stack and we remain bullish about the work we're doing together.

[Michael Barrett, CEO at Magnite]

These partnerships underscore the tremendous opportunity for Magnite and CTV. But as we said last quarter, that opportunity isn't available to legacy SSPs that don't have a purpose built CTV ad server at the core of their platform. Two weeks ago, we widened our lead even further by unveiling the next generation of SpringServe, a unified solution that combines our ad server with the advanced programmatic capabilities of the Magnite streaming SSP. Set for general availability this July, this new platform offers something truly differentiated for buyers, a more efficient transparent path to premium supply and for media owners, streamlined workflows and smarter, more holistic yield optimization. As more budgets flow into CTV, marketers are asking for more control, better transparency in the shortest possible path to inventory.

[Michael Barrett, CEO at Magnite]

By collapsing the ad server in SSP into one platform, we remove an entire step in the process, simplifying buying, improving signal, and helping advertisers place their message where they'll have the most impact. And for media owners, in addition to increased demand from buyers, the next generation of SpringServe provides intelligent ad decisioning and dynamic mediation, centralized deal management and unified reporting through a single user interface. According to a recent independent study by Jounce Media, Magnite represents more than 99% of U. S. Streaming supply in the open Internet.

[Michael Barrett, CEO at Magnite]

The new spring serve is designed to make that inventory even more accessible, drawing more investment into CTV and flowing more value back to publishers. In the agency marketplace, the response has been clear. Buyers like GroupM, Omnicom and The Trade Desk have publicly voiced their support as sellers like Disney, Roku, Paramount, LG, Samsung and Warner Bros. Discovery. And we've heard similar feedback from many other behind the scenes.

[Michael Barrett, CEO at Magnite]

All of this reinforces what we've said for some time. CTV advertising isn't display advertising and it can't run on display era infrastructure. The combination of our ad server and SSP gives Magnite a structural advantage, an integrated purpose built stack designed for the way CTV actually works and no other independent platform can match. Agency marketplaces, which are powered by our Clearline product remain a bright spot for us. This has been a strong focal point for agencies and GroupM, Horizon and Dentsu have been aggressively working on their differentiated marketplaces with the help of Magnite.

[Michael Barrett, CEO at Magnite]

Now to live sports, We saw strong growth again in Q1, driven by nearly 20 partners using our live stream acceleration technology. NCAA basketball continued to be an important live sports growth driver for Q1. Looking ahead, we're excited about major upcoming events across MLB, the NBA and WNBA, NHL playoffs, as well as a wide range of college sports. We've also increased our international sports portfolio to include opportunities with FIFA plus Champions League and Liga MK. On the product side, live sports is a top priority and we are accelerating investment in enhancements to live event pacing, predictive pre ad requests and live ad retention.

[Michael Barrett, CEO at Magnite]

Stepping back all these factors in CTV have led to further stabilization of our business mix and corresponding take rate. And we believe that they make CTV less sensitive to macro volatility for several reasons. First programmatic CTV is TV advertising, but more targetable and measurable and in lean times advertisers always opt for more accountability from their ad spend. Secondly, programmatic TV is TV advertising without the upfront guarantee. In uncertain times, marketers still want to advertise, particularly in a TV like environment, but are uncomfortable committing ad spend beyond the current quarter, which is the norm for linear TV.

[Michael Barrett, CEO at Magnite]

Programmatic CTV provides maximum spend flexibility, the TV environment marketers crave and advanced analytics that can better track performance. And lastly, in Magnet's case, programmatic CTV growth rate is roughly double the growth rate of our DBplus business and CTV represents over 40% of our total contribution ex TAC revenue. So even in a macro slowdown, we'll outperform our peers who all lack meaningful revenue exposure to CTV. Now to DV plus This business had a strong bounce back quarter growing 9% contribution ex TAC versus prior year. This was primarily driven by broad market recovery with 10 of our largest 11 verticals posting strong growth, paced by technology, food and beverage, retail and financials.

[Michael Barrett, CEO at Magnite]

We also remain excited about our opportunity in audio. In early April, Spotify announced its new Spotify ad exchange, Saxx, and named Magnate a global partner for its programmatic offering. Magnate SpringServe will be integrated into Saxx to power omni channel advertising across audio, video and native display for Spotify subscribers worldwide. Now let's pivot to AI. On the efficiency front, as we noted last quarter, our neural net and machine learning systems play a key role in cost effectively scaling our infrastructure across both data centers and the cloud.

[Michael Barrett, CEO at Magnite]

These capabilities have contributed nicely to reductions in EBITDA OpEx, helping buyers achieve better outcomes on our platforms. On the product side, we're excited about the momentum building generative AI into our portfolio. Our AI powered audience discovery feature in our Curator product is now live and gaining traction. And we have a robust pipeline of features and tools that will benefit from Gen AI going forward. In addition, we are investing in the use of LLMs to make our supply under management more addressable, particularly in CTV.

[Michael Barrett, CEO at Magnite]

And we expect to begin rolling out these enhancements over the coming quarters. To conclude my comments, I want to dive deeper into the recent antitrust ruling against Google, which could potentially change the entire landscape of the open internet and drive significant upside for our DBplus business. As you know, the court found that Google had engaged in illegal monopolistic practices with respect to its ad server and ad exchange, also known as an SS paid. It's clear that for years, Google has been engaging in illegal practices that resulted in an unfair auction within its ad server, which disproportionately drove volume through its SSP at the expense of rival SSPs like Magnite. The court has scheduled the remedy phase for September 22 and has indicated that there will be attention to both behavioral and structural remedies.

[Michael Barrett, CEO at Magnite]

Although the specific timing and nature of remedies are still being debated, we are highly encouraged by the court's initial ruling on liability and we believe that it will be highly beneficial for the open Internet, result in a more fair and transparent process and drive greater returns for publishers and advertisers. We are looking forward to more level playing field, where all members of the ad tech industry have an equal chance to compete on their own merits. And we believe that a level playing field will significantly improve our opportunity to monetize publishers inventory and correspondingly increase our win rate. We estimate Google's exchange currently controls greater than 60% share in the DBplus market, As the second largest player in the space, we share only in the mid single digits and given our leading technology and deep publisher relationships, we believe that we are exceptionally well positioned to capture any shift in market share that occurs as a result of Google ceasing its illegal practices without changing our existing cost structure. With that, I'll turn the call over to David for more detail on financials.

[David Day, CFO at Magnite]

Thanks, Michael. As Michael mentioned, we had a strong start to 2025, exceeding our Q1 contribution ex TAC guidance for both CTV with growth of 15% and DV plus which grew 9%. Adjusted EBITDA grew 47% over the first quarter of last year, with a margin of 25%, significantly above expectations. We're very pleased with these results and the rebound we've experienced in DBplus. Before diving deeper into Q1, I want to touch on what we have seen to date in Q2.

[David Day, CFO at Magnite]

So far, we're encouraged by the resiliency of ad spend and have not seen any meaningful change from expectations. In fact, so far in Q2, CTV contribution ex TAC has grown in the mid teens and DV plus in the mid single digits. If the current trends were to continue, we would not change our Q2 forecast and the full year 2025 views we shared in late February. However, given tariff related economic uncertainty, we believe there could be some dampening of growth rates from current levels. I'll discuss this in more detail when I provide guidance later in my prepared remarks.

[David Day, CFO at Magnite]

Turning back to Q1, total revenue was $156,000,000 up 4% from Q1 twenty twenty four. Contribution ex TAC was $146,000,000 up 12%. CTV contribution ex TAC was $63,000,000 up 15% year over year and above the top end of our guidance range. We saw strong performance across our business with many of our largest partners. DBplus contribution ex TAC was $83,000,000 an increase of 9% from the first quarter last year.

[David Day, CFO at Magnite]

This result exceeded our guidance range as we continue to gain traction with agency deals and new publisher relationships. Our contribution ex TAC mix for Q1 was 43% CTV, 40% mobile, and 17% desktop. From a vertical perspective, technology, financial, and business services, and business services were the strongest performing categories for all formats. Total operating expenses, which includes cost of revenue, were $157,000,000 a decrease from $163,000,000 for the same period last year. Adjusted EBITDA operating expense for the first quarter was $109,000,000 better than we expected and up slightly from $106,000,000 in the same period last year.

[David Day, CFO at Magnite]

The majority of the favorability to our guidance was driven by lower cloud computing costs and employee related expenses. As we highlighted last quarter, our technology team continues to make strong progress in reducing per unit cloud costs, allowing us to manage significant increases in ad request volumes with only modest cost increases. Improving scale and operational efficiency remains one of our top priorities for 02/2025 and I'm very pleased with the progress our tech team is delivering. Majority of our Q1 and Q2 capital expenditures will be used to support our hybrid infrastructure strategy as we shift additional functions from the cloud to on premises. We expect these initiatives to drive meaningful margin expansion in 2026 and beyond and we're seeing some early benefits now.

[David Day, CFO at Magnite]

Our net loss was $10,000,000 for the quarter compared to a net loss of $18,000,000 for the first quarter of twenty twenty four. Adjusted EBITDA grew 47% year over year to $37,000,000 reflecting a margin of 25%, which compares to $25,000,000 and a margin of 19% last year. This was a result of both higher revenue and robust cost management efforts. As a reminder, we calculate adjusted EBITDA margin as a percentage of contribution ex TAC. GAAP loss per diluted share was $07 for the first quarter of twenty twenty five compared to a loss of $0.13 for the first quarter of twenty twenty four.

[David Day, CFO at Magnite]

Non GAAP earnings per share for the first quarter of twenty twenty five was $0.12 compared to $05 last year. The reconciliations to non GAAP income and non GAAP earnings per share are included with our Q1 results press release. Our cash balance at the end of Q1 was $430,000,000 a decrease from $483,000,000 at the end of the fourth quarter. The decrease was due to typical seasonality in our business and share repurchases. Operating cash flow, which we define as adjusted EBITDA less CapEx, was 18,000,000 Capital expenditures, including both purchases of property and equipment and capitalized internal use software development costs were $19,000,000 Our net interest expense from the quarter was $5,000,000 Our net leverage was 0.6x at the end of Q1, up slightly from the fourth quarter due to the typical cash seasonality and share repurchases.

[David Day, CFO at Magnite]

We continue to lower our capital costs with the completion of our second successful Term Loan B repricing during the first quarter. The repricing reduced our interest rate by an additional 75 basis points, resulting in annual interest savings of approximately $2,700,000 In total, we've been able to lower our original Term Loan B rate by 200 basis points and our interest now stands at SOFR plus 3%. I'd also like to highlight that the $2.00 $5,000,000 principal amount of our convertible notes is now classified as a current liability on the balance sheet, as the notes mature in March of twenty twenty six. We intend to pay off the converts with cash at maturity and have ample liquidity to do so. We continue to believe our shares are undervalued at current levels and plan to continue our focus on managing shareholder dilution.

[David Day, CFO at Magnite]

Year to date, utilizing our share repurchase program and the withhold the cover option for employee taxes from regular RSU vesting, we've effectively reduced dilution by 2,900,000.0 shares for $43,000,000 or $14.94 per share. As of today, have $88,000,000 remaining in our authorized share repurchase program, which we will continue to deploy strategically. I will now share our thoughts about the second quarter and outlook for the full year. Due to tariff driven economic uncertainty, we've widened our typical contribution ex TAC guidance ranges for Q2. Although, we're not currently seeing lower than expected ad spend, we've assumed some softening in the back half of Q2 related to higher risk verticals such as auto, retail and travel.

[David Day, CFO at Magnite]

Given that uncertainty, we're also not reaffirming our previously shared full year 2025 expectations today. For the second quarter, we expect contribution ex TAC to be in the range of 154,000,000 to $160,000,000 contribution ex TAC attributable to CTV to be in the range of 70,000,000 to $72,000,000 contribution ex TAC attributable to DBplus to be in the range of $84,000,000 to $88,000,000 and we anticipate adjusted EBITDA operating expenses to be between 110,000,000 and $112,000,000 which implies adjusted EBITDA margin of 29% for Q2 at the midpoint. We are pleased with our first quarter results, with our continued execution on strategic initiatives, and I'm confident in our ability to successfully navigate through the current environment. I'm also pleased with the progress our team is making in our tech stack cost efficiency efforts, which will help buffer margin pressure in a down economy and set the table for stronger margin expansion in a more robust macro environment in the future. With that, let's open the line for Q and A.

[Operator]

Thank you. We will now begin the question and answer session. To ask a question, please press star then one on your telephone keypad. Our Our first question comes from Jason Kreyer from Craig Hallum. Please go ahead.

[Jason Kreyer, Senior Research Analyst at Craig-Hallum Capital Group LLC]

Great. Thank you, guys. Good to

[Jason Kreyer, Senior Research Analyst at Craig-Hallum Capital Group LLC]

see the nice bounce back in DBplus. I wanted to start with two on the Google case. Just one, if there's any way you can just loosely size up what you think the opportunity would be as you see it? And then two, do you think the opportunity for Magnite has to wait for the structural divestiture? Or do you think there are opportunities for Magnite during some of these behavioral changes that could be implemented earlier?

[Michael Barrett, CEO at Magnite]

Yes. Hey, Jason, great question. Why don't I take the second part of it and then David can address the first part. No, yes, that's a very good observation, structural and non structural. It is our understanding that while they pursue what is more than likely going to be an appeal process and the structural piece will take some time.

[Michael Barrett, CEO at Magnite]

Obviously, the remedy that could be put in place is more behavioral and we would stand to benefit instantly from that. So yeah, we don't this used to be kind of conjectured that, oh my God, this could be five years out appeal, appeal. But in the way this is moving, you could see remedies put in place as early as beginning of twenty twenty six and as long as those remedies mirrored what they're trying to accomplish, which is more of a level fair playing field, we would be in business from the get go. So, yeah, we're very excited about the way it's passing.

[David Day, CFO at Magnite]

Yeah, to try to quantify the impact, I think maybe an easy way to think about that is, if you think about market share today, we estimate that Google has more than 60% in DBplus and we have something in the mid single digits, say. Every 100 basis point increase in market share for us would result in roughly 50,000,000 in contribution ex TAC. And so, if you think about so I guess the way to think about that is how much market share could Google lose and how much would we pick up. And of course, we'd, at a minimum, pick up our proportional share and we actually think we're positioned to pick up maybe more than our current proportional share. And so, if our market share goes from 6% to 7%, it's almost a 20% increase in revenue.

[David Day, CFO at Magnite]

And of course, we would expect that to be potentially significant higher. And from a flow through perspective, what's interesting is that we're already looking at all the same ad requests that Google's looking at. And so, we have expended most of our costs today in looking at those ad requests. And so, to the extent we have additional revenue, it's coming from a higher fill rate. And that higher fill rate comes at a very high flow through to adjusted EBITDA and to free cash flow.

[David Day, CFO at Magnite]

So, more than 90% we estimate would flow through to the bottom line. So it's a very significant and positive impact to our margins and free cash flow.

[Jason Kreyer, Senior Research Analyst at Craig-Hallum Capital Group LLC]

That's a lot of great color there. Thank you. Michael, one quick follow-up on the streaming side. Just with this new SpringServe platform that you've introduced, how can that further differentiate Magnate or widen the competitive gap with others? Thanks.

[Michael Barrett, CEO at Magnite]

Yes, great question, Jason. Well, so we've always had a big gap in terms of the suite that we have in our product offering primarily through Springserve, right? And the recent trend as we've talked about is efficient paths to inventory or from a buyer perspective efficient path to ad dollars. And if you think about the way the world has been set up, it's been ad server and an SSP going into an ad server and the DSP going into the SSP going into the ad server. And so by combining our outstanding streaming capabilities from programmatic into the ad server, we are now creating the fastest, cleanest, highest fidelity path to the best premium CTV inventory in the industry.

[Michael Barrett, CEO at Magnite]

And so, it just furthers accelerates the moat that we've created, as Magnate is the leading CTV first focused programmatic company.

[Jason Kreyer, Senior Research Analyst at Craig-Hallum Capital Group LLC]

All right, great. Thank you, guys.

[Operator]

Thank you. Your next question comes from the line of Shyam Patil from Susquehanna. Please go ahead.

[Shyam Patil, Analyst at SIG]

Hey, guys. Congrats on the great execution. I had a couple of topics I wanted to ask about. Just going back to the Google antitrust ruling, Michael or David, do you expect share gains there whenever they start to occur? I think you said early as the next year.

[Shyam Patil, Analyst at SIG]

Do you expect that to be more gradual or more dynamic? And then, David, what did you mean by the proportional point? If you guys have mid single digits and Google at 60, Maybe just if you could just put a finer point on that. I mean, how much of that 60% do you think is something you guys feel like you could really go after and potentially kind of gain over time? And then I have just one more follow-up after that.

[Michael Barrett, CEO at Magnite]

Yeah, it's difficult to kind of play this game, particularly in advance of the September trial date or hearing date. But from what has been proposed even by Google themselves from a remedy standpoint, And it's still a bit to go in terms of flushing out the details. Most of it is coming across as behavioral, not fundamentally rewiring, which would take time obviously. So if we're just talking about a level playing field where on a jump ball in the auction and we're going up against other SSPs that don't have a built in advantage unfairly, you could be open for business day one in that instance. So we're quite encouraged about the direction we see that heading.

[David Day, CFO at Magnite]

Yeah, and when I mentioned proportional, it's just kind of a side comment, just saying that, if Google has 60% market share, that whatever that means that the rest of us have split up 40% market share. And so, let's say Google, and I'm making this up, loses $10,000,000,000 or $15,000,000,000 in market share. If we just kept our same proportion of market share, we pick up 15% of that. But given our leadership position in the space, the SPO deals, agency marketplaces that we run and so forth, there's opportunity for us to, we believe, take even more than our current share of that non Google market share. That's all I'm trying to say.

[David Day, CFO at Magnite]

You. That's a opportunity.

[Shyam Patil, Analyst at SIG]

Thank you. That's very helpful. Just on the macro, and again, David, I know you mentioned that the quarter to date trends remain healthy and you kind of called out the growth rates. Just wondering, how are your customer and advertiser conversations going? Is there anything that suggests that things could change?

[Shyam Patil, Analyst at SIG]

I know obviously you guys are being prudent with the outlook, but anything in the customer and advertiser conversations worth sharing or any further color on the macro? Thank you, guys.

[Michael Barrett, CEO at Magnite]

Yes, sure. I mean, I can help you there. We were recently down at one of the bigger industry shows, it's a show for CMOs called Possible down in Miami, we're there last week and had the opportunity to the team hosted over 130 meetings. So we had a lot of opportunity to talk to buyers and it's funny. There was very little concrete examples of a pause and spend or a budget cut, just a whole lot of speculation.

[Michael Barrett, CEO at Magnite]

And so I think you see that flavor of our guidance and simply saying it would be it's prudent to be cautious in this environment. But I can't really point to anything where we heard one buyer say, I'm stopping spending. There's the obvious, right? The European auto that is shipping cars back to Europe and not shipping them to The U. S.

[Michael Barrett, CEO at Magnite]

Why are going to advertise? But that's being offset by domestic auto advertising American made. So it tends to be right now a counterbalance between those that have paused and those that are continuing and strengthening. But again, all the speculation is that when and if the tariffs go into place, it'll be a new phase in terms of the ad economy. And based upon that kind of conjecture, we thought it prudent to put some guidance influence there.

[Shyam Patil, Analyst at SIG]

Great. Thank you, guys.

[Operator]

Thank you. Our next question comes from the line of Dan Kurnos from The Benchmark Company. Please go ahead.

[Daniel Kurnos, Equity Research Analyst at The Benchmark Company LLC]

Yeah. Thanks. Good afternoon. I guess I'll ask the first non Google question. Michael, just you know, we had a ton of conversation from Roku about mix shift towards programmatic guarantee.

[Daniel Kurnos, Equity Research Analyst at The Benchmark Company LLC]

I know you're gonna tell me that all programmatic is good programmatic, especially in CTV. But to the extent that there has been sort of mix within the CTV ecosystem, just maybe talk through how it would impact either take rate or volumes, which you're seeing on a pricing front. And then you spent some time talking about live sports. We got the announcements, DV360 YouTube, again, opening up that funnel. You guys have made some pretty good waves with Disney.

[Daniel Kurnos, Equity Research Analyst at The Benchmark Company LLC]

I mean, feels like one area that regardless of the macro is going to do particularly well. So maybe just talk about kind of the incremental shots on goal you have there, especially that also shifts more towards programmatic. Thank you.

[Michael Barrett, CEO at Magnite]

Sure. Yes, I think if you really look at the arc of programmatic and CTV, it's so nascent that there really isn't anything bad about any type of flavor of a transaction in programmatic. And in fact, if we're sourcing the demand, there really isn't much of a change in terms of our rate card as it relates to what type of whether it's auction, whether it's an invite only auction, whether it's PG, PMP, it's kind of we don't really differentiate that all that much if we're sourcing demand. So long story short, more programmatic is good and we're a long way away from a programmatic type having a dramatic impact on our take rate. And as it relates to sports, think you're absolutely right.

[Michael Barrett, CEO at Magnite]

Advertisers love that live environment, even in a downturn, sports is going to be just fine. And like every other form of content that streamed programmatic is becoming much and much bigger player in the monetization efforts. So we feel really encouraged across the board. And we often think of sports as NFL games and the like, but there is just so many because of the demise of the regional sports networks. There's just so many streaming opportunities of sports out there that we're starting to land on our plate where we even if Super Bowl never reprogrammatically ad served, our sports franchise will be just fine thriving based upon just the sheer volume of live events that are out there.

[Daniel Kurnos, Equity Research Analyst at The Benchmark Company LLC]

Great. Thanks, Michael. Appreciate it.

[Michael Barrett, CEO at Magnite]

Thanks, Dan.

[Operator]

Thank you. The next question comes from Laura Martin from Needham. Please go ahead.

[Laura Martin, Managing Director, Senior Internet & Media Analyst at Needham & Company]

Okay. I didn't wanna ask this, but now you confuse me with your answer to the prior question. So when you do programmatic guarantee in PMP, I thought that was the same rate card. But when you do decisions programmatic, which is what I would think you would be doing in live sports, isn't that twice the rate card when we're talking about mix shift within CSTD?

[Michael Barrett, CEO at Magnite]

Laura, I think the way to look at it, because there's a lot of nuance things, but the way to look at it really is the big differentiator in rate or value is, are we bringing the demand or is the publisher bringing the demand? I wouldn't get too hung up into what type of auction package it looks like. So yes, when we bring the demand, the take rate is significantly higher than when the publisher brings the demand. We still get paid, but that's on the lower range of our rate. So to your point, if we're bringing demand to sports, especially maybe tier two sports, that take rate is quite attractive because we're the folks piping in the demand.

[Laura Martin, Managing Director, Senior Internet & Media Analyst at Needham & Company]

Okay. Great. That's what I thought. I just thought suddenly something had changed. Okay.

[Laura Martin, Managing Director, Senior Internet & Media Analyst at Needham & Company]

Here's I wanna ask about Possible. So what one of my takeaways from Possible that I had never heard before is I talked to two CEOs who were bringing data, in one case, the guy that made the most intelligent travel data, selling it to SSPs like you, meeting with people like you, in order to disintermediate the DSP so they could take part of the DSP fee in theory. You could take some of the DSP fee, and it would basically be targeting through data on the SSP that would displace the DSP. Can you talk about that trend and whether that's a thing or whether the guys just these CEOs are delusional?

[Michael Barrett, CEO at Magnite]

Well, I can't vouch for the delusion of the CMO that you talked to. But no, it's a very real thing. We've been talking about this for a couple of quarters now. We refer to it as your curation. And so this is where audience segments are assembled on the publishersSSP side and DSPs said, hey, if you want to buy this travel decorated audience, frequent flyers or whatever the case might be, you come here and buy it as opposed to shipping the data to the DSP, having it assembled there.

[Michael Barrett, CEO at Magnite]

And quite frankly, lot of the concern is what happens to that data when it's over there. The closer I can keep my data my data warehouse, the more safe I feel. And so we're seeing a big bump in curation activity, audience creation at the SSP level. Now I will say this, it mostly is done for privacy purposes and efficiency purposes, not to cut the DSP out. The DSP still will buy that audience, maybe at a different rate.

[Michael Barrett, CEO at Magnite]

I'm not privy to that, but all things being equal, what's really driving it is the efficiency of assembling it closer to home in the privacy aspect of it, so that no one can create a data graph of your travel data and buy cheaper than buying your audience segments.

[Laura Martin, Managing Director, Senior Internet & Media Analyst at Needham & Company]

Okay. So you guys are like aggregating more data sources so that your travel audience reach is more robust. That's why these CEOs are trying to call on you now to increase your curated quality of audiences. Right?

[Michael Barrett, CEO at Magnite]

That's right. And we've done that with OEMs that have data like automatic content recognition. We've done it with special ad units that people curate. There's a lot of flavors of curation and it's really you go back to the heart of the argument years ago that was, well DSPs are worth the 20% take rate because all the value is created there, namely the audience creation. And now you're starting to see it on the SSP side.

[Michael Barrett, CEO at Magnite]

So I think little by little, think the market is starting to realize that SSPs or all SSPs aren't commodities. And I think we're trying to position ourselves as that unique SSP that's going be quite different from the competition set.

[Laura Martin, Managing Director, Senior Internet & Media Analyst at Needham & Company]

Okay. Perfect. That's super helpful. And my last question is very simple. You've said in the past that you believe that Netflix will be your largest CTV revenue client by the end of twenty twenty five.

[Laura Martin, Managing Director, Senior Internet & Media Analyst at Needham & Company]

Do you reiterate that guidance?

[Michael Barrett, CEO at Magnite]

I believe we qualified them by saying one of, if not our largest client on a run rate exiting the year and we stand by that firmly.

[Laura Martin, Managing Director, Senior Internet & Media Analyst at Needham & Company]

Okay. That was my last question. Thanks very much.

[Operator]

Thanks, Laura. Thank you. The next question comes from Robert Coolbrith from Evercore ISI. Please go ahead.

[Robert Coolbrith, Vice President, Internet Equity Research at Evercore ISI]

Great. Thank you for taking our questions. Just wanted to ask a little bit on the pricing environment in CCV right now. Assuming with, you know, all the new inventory coming on board, you may be seeing a little bit of pressure there. But just if that is the case, you see marketers sort of, you know, reinvesting into incremental reach and frequency, or maybe sort of pocketing some of the efficiency, just wondering if you're seeing a behavior play out one way or the other.

[Robert Coolbrith, Vice President, Internet Equity Research at Evercore ISI]

And then, I wanted to go back to the Google question, and just looking at the range of outcomes, I think you're beginning to go in this direction, Michael, but on even some of the things that they've proposed, like the elimination of the unified pricing rules, which I think they're still using, if you were to see that, even behavioral modifications that they've sort of basically said that they would be willing to go down the road of, do you see those as potentially translating to higher share for Magnite over time? Thank you.

[Michael Barrett, CEO at Magnite]

Yes, sure, Robert. So I think I understand the first question and we've talked about this and it pretty much occurred Q3 last year and is played out in the subsequent quarters. There's definitely been price decline in CTV as it relates to CPMs and that I believe really is just a factor of supply. You're seeing just a ton of supply, particularly among the OEMs, LG, Samsung, they're huge businesses now and they have a lot of inventory to bring to market. Look at the success of Disney plus Netflix, etcetera, all these ad tiers coming to market.

[Michael Barrett, CEO at Magnite]

So there's never been more inventory of CTV and that has definitely led to a recalibration of CPMs. It really doesn't play out as it relates to our business from a take rate pressure standpoint. In fact, you might argue in a world where there's more inventory, people are going to lean more into programmatic and they're going to reward you more handsomely for bringing demand to them because they need it, because they have a lot of supply. So I think we're in a really good position there long term. And as it relates to your second question regarding Google, I don't want to come across as me advocating for Google's proposed remedy versus the DOJ's versus any the industries.

[Michael Barrett, CEO at Magnite]

I'm just simply saying anything that creates a fair level playing field and you gave an example of universal pricing. If it's fair, it's level, we're very happy. How it gets there, that's for us to determine, but we think that we will win our out share size of market share from Google and we're elated where this is all headed.

[Robert Coolbrith, Vice President, Internet Equity Research at Evercore ISI]

Got it. Thank you.

[Operator]

Thank you. Your next question comes from Matt Swanson from RBC Capital Markets. Please go ahead.

[Matthew Swanson, Director - Equity Research at RBC Capital Markets]

Yeah. Thanks for, taking my questions. Staying on Google, but shifting gears a little bit to their decision not to get rid of cookies. I mean, obviously, this has been, will they won't they for the last four years. Don't know if anybody was really paying attention to it, say more relative to everything else.

[Matthew Swanson, Director - Equity Research at RBC Capital Markets]

But do you think this changes anything in the industry? Or I mean were preparations continuing to happen for a Cogeless world? Or do you think customers kind of have that on the back burner?

[Michael Barrett, CEO at Magnite]

Yes, Matt. Good question. I think the industry has been shown time and time again that right up until the deadline they're used to doing things the way they've been doing it and then forced to change GDPR comes to mind is something that also was talked about for two years and the day it was enacted people were going crazy because they were a little underprepared, let's say. I think the same can be said in the cookie area except that there have been forget Privacy Sandbox, that thing was dead upon arrival. But other third party attempts to capture signal and replace the cookie, they're here and they're here to stay and they're part of our portfolio for helping monetize inventory.

[Michael Barrett, CEO at Magnite]

Keep in mind, Safari browser is quite popular and it doesn't have cookies. And so therefore, you're going to need cookie list solutions out there. And I don't think that's gonna this is putting a damper on that innovation. And frankly, if it comes to market and it's at scale and our publishers want it, our buyers want it, we're the first stop they implemented at. And so we have many, many non third party solutions in play.

[Michael Barrett, CEO at Magnite]

And of course, with the growth of mobile app and the growth of CTV, it was never a cookie world. And with the logged in authenticated user in the CTV environment, that really is helping the audience segment creation on the publisher side at the SSP level. So that isn't going to be impacted by cookies sticking around.

[Matthew Swanson, Director - Equity Research at RBC Capital Markets]

That's super helpful. And then we talked a little bit about the rise in volume within CTV and the supply side. One of the things we had talked about previously on the demand side was seeing more SMB, I guess, small medium brands, non linear, advertisers that could step into CTV because with the programmatic, they can target smaller bases. Is that something we're starting to see pick up or could that be one of those kind of side areas that the macro is actually slowing down a little bit?

[Michael Barrett, CEO at Magnite]

No, think if let's just say CPM decline in CPM decline in CTV largely driven by supply, but let's be honest, there's a macro element to the ad market since COVID hasn't been firing on all cylinders. So there's an element of that to it and the silver lining there, even acknowledged by the media owners, with the streaming properties is that it's created a price point of entry for these SMBs to be able to test CTV. It was never going to work at $70 CPMs. So now that it's more market based, you are seeing a flourishing of that. I mean, it seems like every day there's another announcement of a company getting into that business with Gen AI created creative Gen AI targeting, but ultimately what they all need is access to supply.

[Michael Barrett, CEO at Magnite]

So we're the first door knock and we feel as though we're extremely well positioned to take advantage of those advertiser dollars for our media owners.

[Matthew Swanson, Director - Equity Research at RBC Capital Markets]

Thank you.

[Operator]

Thank you. Your next question comes from the line of Omar Tasuki from Bank of America. Please go ahead.

[Arthur Chu, Internet Equity Research at Bank of America Merrill Lynch]

Hey, guys. This is Arthur of Omar. Thanks for taking the question. Mike, I really appreciate the color on curation, the opportunity with curation. I I think Netflix also recently talked about its ambition to enhance, you know, some of the capabilities of this ad ad tag in things including, for example, like enhanced user targeting.

[Arthur Chu, Internet Equity Research at Bank of America Merrill Lynch]

Curious how much Magnize is involved in building out these features, and if that could allot potential for some of the more higher value services that could be take rate accretive? And as a follow-up, I guess, you've now worked with Netflix for some time, are there any new learnings from that partnership worth calling out?

[Michael Barrett, CEO at Magnite]

Yes. Thanks Arthur for the questions. Yes, so our first gen AI product that we produced that's in market now is for curation. These packet we were onboarding so many curators that it was getting difficult for folks to find the audience that they really needed. And so the Gen AI tools fabulous in terms of being able to find those valuable audiences.

[Michael Barrett, CEO at Magnite]

We participate in the economics and curation generally speaking in two ways. One, there is a modest fee to most of our curators for the effort of us onboarding them and making their inventory discoverable. And then of course we participate in the publisher fee that we charge and generally speaking, curation carries a higher CPM. So the down flow of that you'll see in the economics of Magne. So we're super bullish on it and, we love our capabilities.

[Michael Barrett, CEO at Magnite]

We just extended, the curation capabilities to the CTV platform and so early innings, But I think this going to be a story, a drumbeat story for the quarters to come. And I'm sorry Arthur, the second question was?

[Arthur Chu, Internet Equity Research at Bank of America Merrill Lynch]

Learnings from Netflix.

[Michael Barrett, CEO at Magnite]

Yeah, mean, I think what you're seeing is the learnings in Netflix is that SpringServe announcement that we made. And that is that when we originally had SpringServe the ad server and Magnet streaming the platform, we always thought of it as, oh, there's a customer set that requires an ad server and they'll do SpringServe. And then there's the guys that need the programmatic, which is basically the whole universe. But little by little, we started to realize that a lot of the streamers were requiring technology that was kind of ad server ish and streaming ish. And so by combining the two of them, they get the best of both worlds.

[Michael Barrett, CEO at Magnite]

They don't necessarily have to be an ad serving client only or an ad serving client with streaming. Now they have the best of both. And so you may have a different ad server and now you get to use the capabilities of SpringServe as your programmatic ad server meshed completely with the demand sources from Magnite streaming. So that is a % some of the learnings we've taken away from some of our partnerships like Netflix.

[Arthur Chu, Internet Equity Research at Bank of America Merrill Lynch]

Got it. Thank you. Appreciate it.

[Operator]

You. Your next question comes from Eric Martinuzzi from Lake Street. Please go ahead.

[Eric Martinuzzi, Senior Research Analyst at Lake Street Capital]

Yeah. I was just trying to get a sense for any signals from the verticals, specifically on the verticals that you're calling into question as far as the pulling away from your 2025 guidance. So do you have auto, retail, travel, anything in the way of insertion order evidence or purchase behaviors, anecdotal conversations? I know you said you were just at the Possible conference and you weren't seeing it, but still we have this reduction in the outlook. So just wondering any data points.

[Michael Barrett, CEO at Magnite]

Yes, I mean, I think the one that everyone has talked about is European auto and the decisions by the top three not to ship products and actually turn product around midstream. And so there's definitely a real decline there. But again, it's been offset by other categories of growth. To answer your question, we've not seen any decline in any specific category that's related to any kind of tariff affected outcome. Just most of the talk is that, generally speaking, we're talking to one of the largest companies in the world and their belief was they were going to eat everything until June 1.

[Michael Barrett, CEO at Magnite]

And then at June 1, they'd start to be passing it along to the consumer. So everyone's just kind of saying, we're holding steady, but if everything goes through the way it's supposed to, it may not be as pretty as it is right now. And so it was just out of an abundance. It's out of, I think, prudence that we reflected that those conversations into the guide. I don't know if David, do you have any greater detail?

[David Day, CFO at Magnite]

No, I think that's right. I mean, from a secondary anecdotal perspective, some of the airlines have pulled some of their guidance. I've talked about potential softening and some domestic travel. Again, we haven't seen it in actual activity, but you have folks talking about that. And so, I guess my analogy, very poor analogy on this is the weather forecast has a storm that might come your way.

[David Day, CFO at Magnite]

Smart to grab your umbrella and a raincoat and you hope the storm peters out or heads a different direction, but it wouldn't be prudent if you didn't kind of just be ready for it. And that's the way we're kind of thinking about our guidance, I guess.

[Eric Martinuzzi, Senior Research Analyst at Lake Street Capital]

Got it. Thanks for that insight.

[Operator]

Thank you. Our next question comes from the line of Shweta Kajuria from Wolfe Research. Please go ahead.

[Shweta Khajuria, Managing Director at Wolfe Research LLC]

Okay. Thank you for taking my questions. Let me try two, please. One is, could you please help us or remind us how your relationship with Amazon's DSP is different from The Trade Desk? And then the second is, how are you positioning?

[Shweta Khajuria, Managing Director at Wolfe Research LLC]

I mean, Michael, you've been in this industry for a very long time. We've seen different cycles. So, how are you positioning ahead of macro uncertainty on things that you can do and control so that when demand is back, you're positioned for outsized share gains? Thanks.

[Michael Barrett, CEO at Magnite]

Yes. Thanks, Shweta. So, on the Amazon front, I would say that it's a very similar relationship to The Trade Desk in the sense that like The Trade Desk did years ago. They had certified partners platforms that they said they'd buy from. Their list was a bit more voluminous than Amazon's is, especially in the DBplus side.

[Michael Barrett, CEO at Magnite]

So we're only one of three that are authorized to be able to do business with Amazon DSP. We're working with them very closely in the CTV world. We're working very closely with Trade Desk in that. So just think that generally speaking, the relationships are quite similar. And as it relates to macro preparations and yes, unfortunately I have been in the business for a very long time.

[Michael Barrett, CEO at Magnite]

Thank you for pointing that out, Shweta.

[Shweta Khajuria, Managing Director at Wolfe Research LLC]

But Michael.

[Michael Barrett, CEO at Magnite]

Now I feel better. I think that we're not we don't believe what we're gonna see if it happens is gonna be structural change. We still believe that programmatic is going to grow in the years to come. We still believe that CTV is going to be a huge tailwind. So what we're not going to do is make silly moves to try to chase a mythical margin number if we feel as though we stopped investing to screw it for years to come.

[Michael Barrett, CEO at Magnite]

So we're going to continue to do it. We've always been David and the team have been great in cost management. We'll obviously tighten the belts. We'll shave where we can. But you shouldn't expect from us a wholesale reduction in cost because the opportunity is just too far and too great.

[Michael Barrett, CEO at Magnite]

And we have such a great position that we're going to continue to invest in that.

[Shweta Khajuria, Managing Director at Wolfe Research LLC]

Okay. Thanks, Michael.

[Michael Barrett, CEO at Magnite]

Thank you.

[Operator]

Thank you. This concludes our question and answer session. I would now like to turn the conference back over to Michael Barrett for any closing remarks.

[Michael Barrett, CEO at Magnite]

Thanks, Tager. I want to thank all of you for joining us and for your support. Q2 is off to a good start and we look forward to the year ahead, especially with the momentum we have from our strengthening competitive position. We look forward to speaking with many of you at our upcoming investor events. We are participating in the Lake Street Virtual NDR tomorrow, Needham Conference in New York on the thirteenth, RBC meetings in Montreal and Toronto on the fourteenth and fifteenth, B.

[Michael Barrett, CEO at Magnite]

Riley Conference in Marina Del Rey on the twenty first and twenty second, Craig Hallum Conference in Minneapolis on the twenty eighth, Evercore Conference in New York on the twenty eighth, Bank of America Conference in San Fran on June 3, Wolfe Investor Luncheon Conference in New York on the June, Rosenblatt Virtual Conference on June, Susquehanna meetings in Boston on June, Bank of America meetings in London on June 16, Citi and UBS in CAN and our live from CAN webcast on June, and Bank of America meetings in Paris on June 24. Thank you and have a great evening.

[Operator]

Thank you. The conference has now concluded. Thank you for attending today's presentation. You may now disconnect.

Participants

Executives

• Nick Kormeluk, SVP - Investor Relations & Head of Global Real Estate
• Michael Barrett, CEO
• David Day, CFO

Analysts

• Jason Kreyer, Senior Research Analyst at Craig-Hallum Capital Group LLC
• Shyam Patil, Analyst at SIG
• Daniel Kurnos, Equity Research Analyst at The Benchmark Company LLC
• Laura Martin, Managing Director, Senior Internet & Media Analyst at Needham & Company
• Robert Coolbrith, Vice President, Internet Equity Research at Evercore ISI
• Matthew Swanson, Director - Equity Research at RBC Capital Markets
• Arthur Chu, Internet Equity Research at Bank of America Merrill Lynch
• Eric Martinuzzi, Senior Research Analyst at Lake Street Capital
• Shweta Khajuria, Managing Director at Wolfe Research LLC