Tripadvisor Q1 2025 Earnings Call Transcript

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Provided by Quartr
May 7, 2025
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Operator

Good day, and thank you for standing by. Welcome to the TripAdvisor first quarter twenty twenty five conference call. At this time, all participants are in a listen only mode. After the speakers' presentation, there will be a question and answer session. To ask a question during the session, you will need to press 11 on your telephone.

Operator

You will then hear an automated message advising your hand is raised. To withdraw your question, please press 11 again. Please be advised that today's conference is being recorded. I would now like to hand the conference over to your first speaker for today, Angela White, invest vice president of investor relations. Angela, please go ahead.

Angela White
Angela White
VP of IR at TripAdvisor

Great. Thank you, Felicia. Good morning, everyone, and welcome to TripAdvisor's first quarter twenty twenty five financial results call. Joining me today are Matt Goldberg, president and CEO, and Mike Noonan, CFO. Earlier this morning, we filed and made available our earnings release.

Angela White
Angela White
VP of IR at TripAdvisor

In that release, you'll find reconciliations of non GAAP financial measures to the most comparable GAAP financial measure discussed on this call. Before we begin, I'd like to remind you that this call may contain forward estimates and other forward looking statements that represent management's views as of today, 05/07/2025. TripAdvisor disclaims any obligation to update these statements to reflect future events or circumstances. Please refer to our earnings release, as well as our filings with the SEC for information concerning factors that could cause actual results to differ materially from these forward looking statements. With that, I'll turn the call over to Matt.

Matt Goldberg
Matt Goldberg
President and Chief Executive Officer at TripAdvisor

Thanks, Angela, and good morning, everyone. I wanted to kick off by acknowledging that last week we closed our merger transaction with Liberty TripAdvisor Holdings, in which we effectively purchased all of our shares held by LTIP and no longer have a controlling shareholder. We also finalized our conversion to Nevada, a proposal that was approved by shareholders in 2023. As we pass this milestone, we couldn't be more energized about where we're heading and how we'll continue to build on the progress of our transformation path. This means not only delivering near term financial results, but also focusing on the biggest opportunities to differentiate and drive long term growth, margin improvements and shareholder return.

Matt Goldberg
Matt Goldberg
President and Chief Executive Officer at TripAdvisor

Across the group, our vision is to be the most trusted source for travel and experiences, and we've been steadily executing a strategy to diversify our portfolio, optimize our legacy offerings and shift our mix to our growth marketplaces. We see a number of opportunities ahead where we believe we're uniquely positioned to drive meaningful value, including scaling our marketplaces, starting with experiences, where we'll accelerate our momentum as a holistic global platform delivering on our travel guidance strategy by leaning into our trusted brand, authentic content, high intent audiences and data to stabilize our hotel category. Extending our leadership position in the dynamic European dining market, leveraging our unique assets to establish ourselves as the premier AI driven personalized recommendation platform across all categories for any destination and a capital return framework that delivers ongoing value for our shareholders. And now turning to our performance for the first quarter. Our financial results exceeded our expectations with consolidated revenue of $398,000,000 representing 1% growth or approximately 3% growth in constant currency, driven by our marketplace businesses.

Matt Goldberg
Matt Goldberg
President and Chief Executive Officer at TripAdvisor

Viator and The Fork continued to deliver underlying growth rates in the mid teens with steady improvements in profitability, a direct result of our ongoing execution strategy of balancing growth, profitability and market share. Consolidated adjusted EBITDA was $44,000,000 or 11% of revenue, which also exceeded our expectations. Since our last update, we've continued to make meaningful progress against our strategic priorities in the Experiences category, as evidenced by the results in our Viator segment. Our bookings growth, revenue scale and profitability progression reflects our disciplined approach to optimize our marketing channels as we grow our active customer base and gain market share in key geographies. Our market position is strong.

Matt Goldberg
Matt Goldberg
President and Chief Executive Officer at TripAdvisor

Booked experiences grew 15% and revenue grew 10% or approximately 12% in constant currency to 156,000,000 The adjusted EBITDA loss of $18,000,000 represented an eight point improvement in margin. These financial results were driven by strong operational execution that drove higher conversion, increased marketing efficiencies and a larger, more relevant supply base for travelers. On customer side, we continue to prioritize making the traveler experience in Viator the most easy to use, highest converting and best in class experience in the market. We're accelerating our velocity of experimentation and rolling out product improvements that are driving higher customer engagement, more relevant recommendations and a more seamless booking flow, resulting in an uplift in conversion. And our ongoing focus on the mobile app is driving faster bookings growth than other surfaces and continued progression of our unit economics, the result of an increasingly loyal user base and a growing portion of our bookings mix returning to our platform through direct channels.

Matt Goldberg
Matt Goldberg
President and Chief Executive Officer at TripAdvisor

On the operator side, we're streamlining the onboarding process by providing new GenAI tools that reduce friction and improve the quality of listings for new operators signing up on the platform. We're also expanding our supply catalog to secondary and tertiary markets to enhance the breadth and depth of choice to meet the needs of consumers as their travel destination preferences evolve. Finally, our third party partnerships continue to drive healthy above market growth and allow us to serve incremental, difficult to reach travelers and geographies profitably. We continue to work across the group to leverage all of our assets and capabilities to accelerate our global position in the Experiences category. Our teams are finding new ways to take advantage of the complementary relationship between Viator and brand TripAdvisor with its broad geographic reach, depth of content, proprietary traveler clickstream data and trusted brand.

Matt Goldberg
Matt Goldberg
President and Chief Executive Officer at TripAdvisor

Given the strength of TripAdvisor's presence globally, we're also testing how and where to lean into marketing our brands optimally across geographies. Each brand serves different audiences in unique ways, but together, we're identifying incremental growth opportunities as these teams collaborate across marketing, product and supply to leverage expertise and drive our ambitions for the category. Turning now to travel planning and guidance and brand TripAdvisor, where our first quarter results reflected the work we're doing across the platform to drive a better experience for travelers. Revenue was $219,000,000 a decline of 8%, and adjusted EBITDA was 65,000,000 or 30% of revenue, both exceeding our expectations, driven by more favorable pricing in Hotel Meta and prudent fixed cost management. In Q1, we continued to scale product improvements that yielded deeper engagement and drove financial outcomes.

Matt Goldberg
Matt Goldberg
President and Chief Executive Officer at TripAdvisor

This is a direct result of our ongoing transformation work that puts the traveler at the center of an engagement focused experience rather than optimizing for click arbitrage. In the most notable example this quarter, we made enhancements to the hotel shopping journey that prioritized the needs of the traveler, including surfacing more relevant information and better context for their accommodation search. This drove a shift from a funnel optimized for same session click revenue to a traveler centric experience optimized for engagement, cross selling, booking flow and longer term value. The result was a notable increase in traveler engagement along with higher quality traffic and a meaningful conversion uplift for our partners, which in turn yielded pricing strength and gave us the confidence to roll these changes out globally. We also made the largest changes to our mobile app in the last four years with an ambitious vision to deliver the world's best travel planning companion.

Matt Goldberg
Matt Goldberg
President and Chief Executive Officer at TripAdvisor

We started by customizing and simplifying the onboarding flow, improving navigation, search and destinations, and further integrating maps, trip planning, and a seamless nearby experience, all of which are key elements in planning and booking. We also rolled out an updated in app hotel shopping experience that presents both booking and price comparison options, and we're seeing monetization improvements driven by better conversion, which isn't surprising given the importance of pricing for travelers as they plan and book their trips. While this is just the beginning, these changes are supported by a plan in the app marketing campaign that's driving early positive trends in app growth, revenue and trip creations. Finally, we continue to enhance the product experience by further integrating AI across all of our surfaces, focusing on providing contextual and personalized recommendations made possible by our billions of content and user combinations. Our popular AI review summaries that highlight the providence of real travelers are now available across hotels, restaurants and attractions.

Matt Goldberg
Matt Goldberg
President and Chief Executive Officer at TripAdvisor

Our AI travel assistant provides conversational, intelligent and dynamic recommendations based on traveler prompts. And we're leveraging AI to better detect fraud and moderate content, which enhances and protects our brand trust. Looking ahead, our teams at Brand TripAdvisor are laser focused on an execution roadmap to scale product wins across hotels, experiences and the app. This includes expanding our in app booking capabilities in hotels, leaning further into our membership proposition, compounding conversion wins and experiences and scaling our investment in marketing throughout the year to drive deeper engagement and monetization. Turning now to our European dining offering, The Fork.

Matt Goldberg
Matt Goldberg
President and Chief Executive Officer at TripAdvisor

Revenue this quarter grew 12% or 16% in constant currency to $46,000,000 as we continue to diversify our revenue mix and drive monetization of our enhanced B2B software offering for restaurants. The adjusted EBITDA loss of $3,000,000 reflects normal seasonality and a margin improvement of 100 basis points. The progress we've made in enhancing the quality of the product we deliver to our restaurant base is driving significant monetization improvements, with Q1 revenue growth from software subscriptions of over 90%. This growth stems from adoption by our existing restaurant base as well as new restaurants, a clear signal of the strength of the value proposition we provide and a testament of how our multiyear investment in product and technology is delivering results. Finally, the Vodafone partnership we signed in the second half of last year drove strong revenue growth in the first quarter, and we expect our partnership with Mastercard to start driving incremental financial impact in the second half of this year as that partnership goes live to consumers this summer.

Matt Goldberg
Matt Goldberg
President and Chief Executive Officer at TripAdvisor

Across the group and in each of our segments, we continue to chart our AI future, leveraging our data investments to reinforce our unique and privileged position in the travel ecosystem. We believe that authenticity and trust will become increasingly precious and highly valued in an AI future, and we're well positioned among the travel incumbents along these dimensions. We've established ourselves competitively for the opportunity ahead by leveraging our distinctive assets, our trusted global brands, high quality data and content from authentic travel experiences, scaled global audiences and deep and diverse partner relationships across all categories and operators. These capabilities allow us to position ourselves as a trusted AI intermediary for travelers and create substantial value through rapid innovation in our own products and services, as well as by experimenting and learning through select partnerships. During the quarter, we added new strategic partnerships with Amazon Alexa and Microsoft Azure, with a growing pipeline of other opportunities ahead.

Matt Goldberg
Matt Goldberg
President and Chief Executive Officer at TripAdvisor

We're also harnessing the potential of AI across the company from customer service to engineering, content moderation and business analytics to marketing and supply acquisition. We're moving quickly but thoughtfully to create a culture where every one of our employees is obsessed with addressing evolving consumer preferences in the age of AI and embracing the tools available to serve them most effectively. Finally, I wanna turn to an important topic, the backdrop of macro uncertainty. We recognize that travel isn't immune to slowing economic growth. Consumers have important choices to make when their personal balance sheets are pressured.

Matt Goldberg
Matt Goldberg
President and Chief Executive Officer at TripAdvisor

Our business performance has been durable thus far in 2025, and we're closely monitoring our data for leading indicators. For example, Experiences' volume growth remains healthy, both sequentially and year over year, but we're monitoring early signs of pressure in average booking value and cancellation rates. Our data has reflected some of the anecdotal themes following recent policy actions. For example, The US share of international travel from certain source markets is down, particularly from Canada. And our share of domestic travel across regions is up.

Matt Goldberg
Matt Goldberg
President and Chief Executive Officer at TripAdvisor

Still, we've not seen these translate into material changes to consumer travel intent or business impact to date. Consumers have largely defended discretionary spending in categories like travel and especially experiences. Travel sentiment remains positive, with travelers continuing to plan leisure summer travel and putting experiences at the heart of their budgets. We believe we can benefit by serving travelers who are increasingly sensitive to price and choice, whether through price comparison or by offering the most diverse set of options in the experiences category across all price points, close to home or abroad. From what we see today, it would be premature to make a call on where things are heading.

Matt Goldberg
Matt Goldberg
President and Chief Executive Officer at TripAdvisor

We'll continue to monitor and adapt to any potential near term changes in the landscape, but we're confident that travel remains a durable long term growth opportunity, and we are well positioned to capture the enduring demand for travel and experiences ahead. With that, I'll turn the call over to Mike.

Mike Noonan
Mike Noonan
Chief Financial Officer at TripAdvisor

Thanks, Matt, and good morning. I'll

Mike Noonan
Mike Noonan
Chief Financial Officer at TripAdvisor

start with a review of our financial performance, and later, we'll provide our outlook for Q2 and the full year. As a reminder, all growth rates are relative to the comparable period in 2024 unless otherwise noted. Consolidated revenue came in above our expectations at $398,000,000 or growth of 13% in constant currency. Consolidated adjusted EBITDA of $44,000,000 or 11% of revenue exceeded expectations due to the revenue outperformance at Brand TripAdvisor and lower than anticipated fixed costs, primarily in personnel and marketing. At Viator, the number of experience booked grew 15%, which was in line with expectations for the quarter.

Mike Noonan
Mike Noonan
Chief Financial Officer at TripAdvisor

Viator and third party points of sale grew faster than the segment overall, offsetting performance at the TripAdvisor point of sale. Growth in our largest source market, North America, remained healthy and overall booking windows remained stable year over year, with only some very recent narrowing occurring over the past month. Our third party channels have been growing very fast and remain an important strategic priority as Viator continues its journey on becoming the ubiquitous online platform in the category. The bookings that come through these channels are highly incremental and largely sourced from regions outside our core markets. While these bookings have a lower average booking value, they are immediately profitable and enable us to reach incremental travelers as we continue to scale.

Mike Noonan
Mike Noonan
Chief Financial Officer at TripAdvisor

Gross booking value or GBV grew 10% or 12% on a constant currency basis to approximately $1,100,000,000 The difference between the growth in the number of experiences booked and the constant currency GBV growth was due to the decline in average average booking value, which is a result of higher mix of third party bookings relative to the first quarter of twenty twenty four. Viator revenue grew 10% to $156,000,000 or approximately 12% on a constant currency basis. In addition, we estimate the timing of holidays was a nearly four point headwind to revenue growth in the quarter. Viator adjusted EBITDA was a loss of $18,000,000 and represented an 800 basis point margin improvement. Repeat bookings growth on Viator point of sale once again outpaced new bookings growth and our cohort retention rates have remained consistent over the last few quarters, supporting the ongoing progression of Viator's unit economics as these bookings come at lower acquisition costs.

Mike Noonan
Mike Noonan
Chief Financial Officer at TripAdvisor

In addition, our direct channel, which includes our app bookings, continues to show strong growth and is increasing as a percent of our overall mix. These trends continue to strengthen our confidence in the long term margin opportunity for this business at scale. At Brand TripAdvisor, revenue was $219,000,000 a decline of 8%. Branded Hotels revenue was $148,000,000 a decline of 7% and sequentially flat with Q4 exceeding our expectations due to more favorable pricing in Hotel Meta. Pricing remained strong as we exited last quarter and grew year over year throughout Q1 in both US and Europe, a reflection of healthy demand and recent product optimizations that Matt described earlier, which drove higher value clicks to our partners.

Mike Noonan
Mike Noonan
Chief Financial Officer at TripAdvisor

Pricing growth was offset by volume headwinds, which were expected and related to last year's challenging compare in both paid channels, as well as the product changes Matt discussed earlier, which traded off lower click volume for higher quality clicks. While still down year over year in The US and Europe, revenue growth trends improved sequentially. Media and advertising revenue declined 6% to $31,000,000 Declines in traditional display and programmatic advertising revenue were driven by overall traffic volume dynamics, which offset growth in our off platform revenue, including creative offerings and programmatic advertising. Experiences and dining revenue was $30,000,000 a decline of 15%. B2B restaurant revenue declines were due to our product led transition to a self-service sales model.

Mike Noonan
Mike Noonan
Chief Financial Officer at TripAdvisor

Entering the year, we expected Experiences revenue growth at TripAdvisor would be challenged in the first half due to lapping the short term benefits we recognized last year in some product optimization testing, as well as remaining consistent in our ROI targets for this point of sale. Importantly, the Brand Supervisor point of sale remains very profitable, with well over half of the revenue coming through direct channels. We expect to see improved performance as we exit the second quarter through a combination of the lapping of these headwinds, along with our planned investment in product optimization and marketing. Brand TripAdvisor adjusted EBITDA was $65,000,000 representing 30% of revenue. Relative to our outlook in February, adjusted EBITDA was higher due to the stronger than anticipated Hotel Meta performance, lower than expected cost of sales and lower personnel and G and A costs.

Mike Noonan
Mike Noonan
Chief Financial Officer at TripAdvisor

Year over year, deleverage was due to lower revenue and contribution profit, which more than offset lower personnel and G and A costs. At The Fork, revenue was $46,000,000 or 12% growth and 16% growth in constant currency. Growth was driven by a healthy mix of solid booking volumes in our B2C offering, which grew 9% in The Fork's direct channel, strong performance in our B2B subscription revenue driven by higher adoption of higher priced premium plans, and higher revenue from partnerships we announced last year. The increased penetration of higher priced plans in our B2B offering is a testament to the product and technology investments we've made over the past few years, which have consistently translated into accelerating profitable growth. Adjusted EBITDA at the fork was slightly better than expectations at a loss of $3,000,000 due to lower personnel and technology costs.

Mike Noonan
Mike Noonan
Chief Financial Officer at TripAdvisor

Compared to last year, adjusted EBITDA benefited from lower personnel costs, which offset increases in cost of sales and marketing. Turning now to consolidated expenses for the quarter. Cost of revenue was 7% of revenue, approximately 100 basis points higher due to higher transaction related costs at Viator and The Fork. Marketing costs were 43% of revenue, an increase of approximately 200 basis points due to increased marketing spend to support growth. Personnel costs decreased by approximately 200 basis points to 36% of revenue, including share based compensation of approximately $28,000,000 and was due primarily to this year's cost reductions at Brand TripAdvisor.

Mike Noonan
Mike Noonan
Chief Financial Officer at TripAdvisor

Absent share based compensation, personnel costs were also lower by approximately 200 basis points. Technology costs were flat at 6% of revenue, while G and A as a percent of revenue was lower by 300 basis points due to an accrual for a potential regulatory matter of approximately $10,000,000 in Q1 of twenty twenty four. Now, turning to cash and liquidity. Q1 operating cash flow was $102,000,000 and free cash flow was 83,000,000 During the first quarter, we raised $350,000,000 in an add on to our existing Term Loan B. We expect to use the proceeds to pay down our convertible notes due 04/01/2026.

Mike Noonan
Mike Noonan
Chief Financial Officer at TripAdvisor

In connection with the merger with Liberty TripAdvisor Holdings, or LTIP, announced in December of twenty twenty four, we loaned LTIP approximately $327,000,000 for the redemption of its exchangeable debentures. Total cash and cash equivalents at quarter end included these activities was $1,200,000,000 Subsequent to the quarter's end, we closed the LTIP merger. As a result, we retired approximately 27,000,000 shares, issued approximately 3,000,000 shares and paid $42,500,000 in cash to the LTRIP preferred stock shareholders and $20,000,000 in cash to the LTRIP common shareholders. In addition, we canceled the loan to LTRIP that was used to redeem the exchangeable debentures as I just noted. The net reduction in shares is approximately $23,800,000 or approximately 17 percent of shares.

Mike Noonan
Mike Noonan
Chief Financial Officer at TripAdvisor

Total cash outflow is approximately $393,000,000 with the majority of this being paid in Q1 and the remainder to be paid in Q2. Post transaction and post pay down of our convertible notes, cash balance is expected to be approximately $700,000,000 which includes our deferred merchant payables of $365,000,000 at 03/31/2025. Now that we have closed we will restart our share repurchase program under our existing authorization, which has about $200,000,000 remaining. We will pursue a more structured approach going forward with a target of maintaining our current cash profile and net leverage levels, which we believe is the right approach given our operating needs and considering the current macro environment. This implies we will utilize a portion of our future cash flow to repurchase shares as we see attractive prices in the market and a stable macro environment.

Mike Noonan
Mike Noonan
Chief Financial Officer at TripAdvisor

Now, I'd like to turn to recent trends and our outlook for Q2 and the full year. We've continued to see stable demand trends in April and our guidance for the quarter largely assumes these trends continue. However, we recognize that the macroeconomic environment has become more uncertain, which could negatively impact our business. We will continue to monitor the travel environment for any changes. Starting with our second quarter outlook, we expect consolidated revenue growth of between 58% and adjusted EBITDA margin of approximately 16% to 18%.

Mike Noonan
Mike Noonan
Chief Financial Officer at TripAdvisor

At Viator, we expect mid teens growth in the number of experiences booked, revenue growth of approximately 9% to 11%, and adjusted EBITDA margin in the mid to high single digits. This revenue growth rate assumes a prudent assumption on pricing and cancel rates given some of the recent trends we're monitoring as per Matt's earlier comments. At Brandtripe Advisor, we expect a sequential improvement in revenue of flat to 2% declines year over year and adjusted EBITDA margins of approximately 26% to 28%. At The Fork, we expect revenue growth to accelerate sequentially to 26% to 28%, which includes approximately six percentage points of currency benefit at current rates. We expect adjusted EBITDA margin to pick up sequentially to approximately mid teens.

Mike Noonan
Mike Noonan
Chief Financial Officer at TripAdvisor

Turning to the full year, we are pleased with Q1 performance and Q2 is off to a solid start. However, we believe it is premature to adjust our full year guidance at this time given the uncertain macroeconomic environment. Therefore, we are maintaining our consolidated full year guidance provided last quarter, which was 5% to 7% revenue growth and 16% to 18% adjusted EBITDA margin. With that, I'd like to turn the call back to the operator to begin Q and A.

Operator

Thank you. Your first question comes from the line of Richard Clarke of Bernstein. Richard, please go ahead.

Richard Clarke
Managing Director at Bernstein

Hi there. Yes. A couple of questions, if I may.

Richard Clarke
Managing Director at Bernstein

I guess the first

Richard Clarke
Managing Director at Bernstein

one on the guidance. You've said it's premature to change the guidance. If you weren't seeing this macro uncertainty based on what you've seen in q one and q two, is it fair to say that you would have been happy to take it up, but you're just maintaining it because of this macro uncertainty? And then secondly, you know, you've completed the Liberty buyout. You've completed the shift in Nevada.

Richard Clarke
Managing Director at Bernstein

You know, over the next twelve months, what does this unlock? Like what can we expect to be changed given this change in structure?

Mike Noonan
Mike Noonan
Chief Financial Officer at TripAdvisor

Hey, Richard, it's Mike. I'll take the first one. Yeah, I think a few things. Like I said in the call, we're happy with Q1. We're happy with the way Q2 has started.

Mike Noonan
Mike Noonan
Chief Financial Officer at TripAdvisor

We feel but we do recognize there is a bit more macro uncertainty. I think we feel comfortable with our guidance framework that we presented last quarter, which is for the consolidated growth rates and margin profile. I think as move through the year, there were certainly put and takes with that. We see more progression at branch supervisor with the positive pricing that we've talked about. Viator, we expect to see continued strong unit growth.

Mike Noonan
Mike Noonan
Chief Financial Officer at TripAdvisor

We're monitoring the impacts, some impacts on revenue. Some of the pricing we mentioned and the mix mentioned on the average booking value, which is a good thing from that mix perspective. But we're also monitoring some cancel rates and how that could impact revenue as well. And so we still feel good that where we are from a consolidated basis, that range feels appropriate in the macro background.

Matt Goldberg
Matt Goldberg
President and Chief Executive Officer at TripAdvisor

And Richard, thanks.

Matt Goldberg
Matt Goldberg
President and Chief Executive Officer at TripAdvisor

I'll take that second question. With LTRIP behind us, I think there's a few things here. Our capital structure is just much cleaner and simplified. We remove that notion of an overhang and the distraction that we've had as we've tried to work through that over the last year. I think we are very focused on aligning directly with all of our shareholders and we'll continue to have robust shareholder engagement.

Matt Goldberg
Matt Goldberg
President and Chief Executive Officer at TripAdvisor

I think we have a real opportunity to simplify our story. It's been too complex in the past, and I'm really starting to focus very clearly on where we see the value drivers ahead. And I hit that across every part of our business as we shift to marketplaces that are performing much better, as we continue on the transformation journey that's stabilizing TripAdvisor in our hotel category, we feel really good about how that's going. The AI story is one that we are really leaning into to find the ways that we can position ourselves for the future and learn and be ready to create the value as we see that coming on board. And of course, we're doing some things around governance.

Matt Goldberg
Matt Goldberg
President and Chief Executive Officer at TripAdvisor

We have a new lead independent director. We're gonna do some board renewal, which we think will be really helpful as we go forward. And we're just really excited about the flexibility that it provides us to focus and catalyze value.

Richard Clarke
Managing Director at Bernstein

Very excited. Thank you.

Operator

One moment for your next question. The next question comes from the line of Ben Miller of Goldman Sachs. Ben, please go ahead.

Benjamin Miller
Benjamin Miller
VP - Global Investment Research at Goldman Sachs

Great. Thanks so much for taking the questions. I wanted to talk about Viator margins, and you had some nice marketing leverage there in the quarter. I'm curious in your long term margin framework for Viator, I think you've said OTA like margins. I'm just curious what's contemplated there between kind of where you can drive marketing leverage from here, especially compared to global OTAs versus any kind of incremental fixed cost leverage that you say?

Mike Noonan
Mike Noonan
Chief Financial Officer at TripAdvisor

Hey, Ben, it's Mike. I'll take that. Yes, we reiterate our view that we believe this business can have OTA like margins as we continue to scale. The biggest thing to the margin achievement is exactly what the teams are focused on this year and moving into next year, which is really product led growth. And that is all things around funnel conversion, the UX, commercialization, etcetera, which we believe we can drive growth more efficiently with our marketing dollars as we improve conversion rates.

Mike Noonan
Mike Noonan
Chief Financial Officer at TripAdvisor

So that is going to be the biggest driver of how we think about that margin increase. Now, we will be, as I said, in this year is a trade off a bit of continue to see expected, continue to see marketing leverage. But we are investing in some of the fixed costs, particularly in personnel, hiring engineers, data scientists, etcetera, to work on the product innovation. So there's a bit of a trade off in the P and L you'll see this year. But just longer term, it's all about getting those conversion rates up and enhancing that user experience that we believe translates into that leverage over time.

Mike Noonan
Mike Noonan
Chief Financial Officer at TripAdvisor

The only thing I would add, Ben, is just think about marketing efficiency, working with product, really driving conversion, loyalty, repeat,

Mike Noonan
Mike Noonan
Chief Financial Officer at TripAdvisor

direct into the app, and then supply and the way that we're looking at expanding our supply, that becomes a flywheel that drives this whole thing and I think really drives both unit economics and that margin profile over time.

Benjamin Miller
Benjamin Miller
VP - Global Investment Research at Goldman Sachs

Great. And then just as a follow-up to that, I'm curious if you can talk about your exposure to cross border at Viator. And in a world where you might see softer cross border and or shorter booking windows, are there any adjustments that you might make around marketing spend either in who you're targeting or which channels you decide to deploy dollars in? Thanks so much.

Mike Noonan
Mike Noonan
Chief Financial Officer at TripAdvisor

Yeah, thanks Ben. Yeah, would say, Viator predominantly is a North American booker base. So I think we are maybe less susceptible to some of these international trade route pressures that I think have been highlighted across many people's calls. And that doesn't mean we're immune, but I would just say we're probably less pressured from that. We continue to see, as we said in the call, the North America Booker market continues to be healthy.

Mike Noonan
Mike Noonan
Chief Financial Officer at TripAdvisor

They continue to travel internationally as well as domestically. And so we were able to capture a

Mike Noonan
Mike Noonan
Chief Financial Officer at TripAdvisor

lot of that.

Matt Goldberg
Matt Goldberg
President and Chief Executive Officer at TripAdvisor

Yeah, just the depth of supply, the fact that we have all that supply really allows us to pick up on wherever anybody wants to go. And we know, we saw it during the pandemic as people were maybe less focused on Europe and more focused on US to US. We picked that up. It was a real growth driver for us and we think our supply will allow us to pick up wherever they go and at whatever price point.

Matt Goldberg
Matt Goldberg
President and Chief Executive Officer at TripAdvisor

That's one of the benefits of having the most scaled supply in the business.

Operator

One moment for your next question. The next question comes from the line of Nived Khan of B. Riley. Nived, please go ahead.

Naved Khan
Managing Director - Equity Research at B. Riley Securities

Great. Thank you very

Naved Khan
Managing Director - Equity Research at B. Riley Securities

much. Two questions, please. One

Naved Khan
Managing Director - Equity Research at B. Riley Securities

changes that

Naved Khan
Managing Director - Equity Research at B. Riley Securities

Google seems to have made in recent months on its auctions for activities and experiences that seem to be favoring more of the operators. Are you seeing any impact of that positive or negative or any commentary would be helpful? And then second question I have is on the average booking value. It was lower year on year and I'm wondering if that's a reflection of customers choosing lower price experiences to book or simply the mix of listings might have changed and that's kind of getting affected in the price here?

Mike Noonan
Mike Noonan
Chief Financial Officer at TripAdvisor

Hey, Nove, it's Mike. I'll start with one. I'll take two in turn, Matt can chime in where he wants. On the Google changes for experiences, I would just say, I don't think anything surprises us that happens in Google search for experiences. They're gonna continue to experiment with different ad placements and how they try to get different people involved in their marketing platforms.

Mike Noonan
Mike Noonan
Chief Financial Officer at TripAdvisor

That is expected. We will continue to be active and are involved in how we experiment and benefit from those. They continue to add different ad formats, which we are actively involved in. So listen, I think it's just continued opportunities for us and the team to be very nimble. Think about and we think about how exactly we play in that environment, how we utilize those different ad formats to find highly incremental and converting traffic, and we'll continue to do so.

Mike Noonan
Mike Noonan
Chief Financial Officer at TripAdvisor

So it's a bit of our continued optimization efforts around all things Google. And then on ABV, yeah, ABV, so which is the average is a function or measure of price in our business. We have seen some pressure on ABB. That is predominantly a result of our third party mix, as I mentioned, growing faster. Our third party mix, includes OTAs and others like travel agents and white labels, generally books at lower priced categories.

Mike Noonan
Mike Noonan
Chief Financial Officer at TripAdvisor

And that's what is driving predominantly driving that pricing pressure. On the margin, we see some very small small increase in lower price categories, but very negligible thus far. And so really, Novett, it's really a mix issue. And again, this is just to double click on this. This is an area of focus for us.

Mike Noonan
Mike Noonan
Chief Financial Officer at TripAdvisor

We have been focusing on how we serve particularly the OTAs in a more effective manner. And we're investing behind this. So this is a good outcome from us. As I said in the call, this is highly incremental traffic in regions that we generally are not strong in. And so again, that revenue these units are very incremental.

Mike Noonan
Mike Noonan
Chief Financial Officer at TripAdvisor

And they're very profitable. They're profitable day one for us. So again, these are this mix, what creates some pressure on price is very much one that we feel good about.

Matt Goldberg
Matt Goldberg
President and Chief Executive Officer at TripAdvisor

And the only thing I would add

Matt Goldberg
Matt Goldberg
President and Chief Executive Officer at TripAdvisor

is that as you look at the consumer demand across ABV segments, higher ABV items seem to be holding up well thus far. It's something we're obviously watching to understand what kind of bifurcation there could be, but higher ABV items are holding up well.

Naved Khan
Managing Director - Equity Research at B. Riley Securities

Thanks, Matt. Thanks, Mike. Yeah.

Operator

One

Operator

moment for your next question. The next question comes from the line of Doug Anmuth of JPMorgan. Doug, please go ahead.

Analyst

Hi, this is Pei on for Doug. Thanks for taking the questions. First one, could you expand on your comment about how travel would do in a slower consumer environment? More specifically, how you think experiences will spend with fare versus hotels and transportation spending if consumer were to weaken? And I have a follow-up.

Matt Goldberg
Matt Goldberg
President and Chief Executive Officer at TripAdvisor

Yeah, sure. Look, I think the point is a general one, which is that we know over the long course of history that when the economy slows, the consumer has to make important choices. That when their personal finances get pressured, they will choose. As I said, they have been largely defending travel as a category and especially experiences. And that's what we've seen.

Matt Goldberg
Matt Goldberg
President and Chief Executive Officer at TripAdvisor

Travel demand has been healthy in Q1 and through April. I mentioned that we saw some shifts, similar to what others have said in the industry, and we're watching our data very closely for leading indicators. But we don't see any. Experiences volume growth remains healthy, as I said. While it's too early for me with my crystal ball to say to you what I think is going to happen, I want to recognize what we've seen historically and also give color to the fact that what seems to be happening is that the consumer wants to travel, is defending the category, and leaning into experiences.

Matt Goldberg
Matt Goldberg
President and Chief Executive Officer at TripAdvisor

And that's what they're telling us. They are planning travel this summer, which is on par as they did last year. It can be a little bit stronger sometimes in those surveys with higher income travelers, so we're watching that. And we're certainly seeing resilience in the high value cohorts, which have been durable. And increasingly, and it has been consistent, that travelers will say they're prioritizing experiences in their budget, and they're planning to book more experiences.

Matt Goldberg
Matt Goldberg
President and Chief Executive Officer at TripAdvisor

That is up from last year. People who are planning to book three or more experiences this summer is growing over last year. So we think we're in a really good spot both as it relates to the experiences, the inventory we have to offer at every price point in whatever destination people are going to, And we certainly feel good about our ability to serve people as think about choosing on price. So we feel really good about our setup.

Analyst

Got it. That's good to hear. And then secondly on branch supervisor, you talked about favorable pricing on at Hotel Meta. I was just wanting to see if you can expand on the drivers of that improvement and how you expect pricing to trend for the rest of the year.

Matt Goldberg
Matt Goldberg
President and Chief Executive Officer at TripAdvisor

Yeah, this is a really exciting one for us, because we've been talking a lot about how this transformation is going. I think what we've said is we started by putting our teams against strategy, deliver product work, leveraging AI, thinking across every category and all the surfaces. And what we're seeing now is that that product evolution is really not only driving engagement, but it started to translate into monetization that we think we can scale. So what we did here was we improved our hotel user experience. And we looked at, in the past, they would come and we would quickly try to get them off-site.

Matt Goldberg
Matt Goldberg
President and Chief Executive Officer at TripAdvisor

What we're doing now is we've added more information, more content, more context, so that they can really think through what they're looking for in that choice around accommodation. And what that's driven is a pricing uplift in the auction and an ability to further engage before we send them into Meta, to monetize in new ways, to cross sell as they're moving through that funnel. And so we see that as a very good proof point of our engagement strategy delivering a monetization opportunity that we can scale. Now what this does is it helps us think about how we will stabilize the hotel category and then we can think about these product improvements in other areas that will drive growth, like the app where we launched a whole new set of features. In our experiences funnel, which can work in good compatibility with hotel booking.

Matt Goldberg
Matt Goldberg
President and Chief Executive Officer at TripAdvisor

And that whole experience of booking hotels and experiences and ultimately restaurants, we think will be a real driver ahead. That's why we gave you the color that we are progressing quarter by quarter and expect to end the year in a growth opportunity with TripAdvisor.

Analyst

Got it. Thank you.

Operator

One moment for your next question. The next question comes from the line of Trevor Young of Barclays. Trevor, please go ahead.

Trevor Young
Trevor Young
Analyst at Barclays Capital

Great. Thank you for the questions. You said a few times now that third party distribution is highly incremental and also, I think, immediately profitable, so some favorable characteristics there. But at the same time, that doesn't really help Viator build its brand awareness. How do we think about that trade off, particularly as booking is now getting a little more aggressive in the category, calling it out for the first time this quarter in quite a few quarters and also Airbnb relaunching?

Trevor Young
Trevor Young
Analyst at Barclays Capital

And can you also size how meaningful the large OTAs are in terms of distribution for Viator?

Mike Noonan
Mike Noonan
Chief Financial Officer at TripAdvisor

Yeah. Hey, Trevor. I'll take that. So, I think the main point is that these are highly incremental for us, right? And largely outside of our key source markets.

Mike Noonan
Mike Noonan
Chief Financial Officer at TripAdvisor

And there is an element of branding that we get in just depending on different partner relationships. So listen, I think this provides good economics for us. It allows us to fuel scaling. It is part of our strategy as we think becoming a real experiences platform. And I think we're always going to be unique and different being a focused OTA on experiences, rather relative to other OTAs that are obviously selling many different products and services within the travel scale.

Mike Noonan
Mike Noonan
Chief Financial Officer at TripAdvisor

Viator point of sale is by far our largest channel still. And so that is obviously the focus of how we gain and attract customers. And as I said in the prepared remarks, we continue to see very good cohort behavior around repeats and loyalty, we're very pleased with. So we think this is additive and we think it helps us continue to scale and become that platform.

Matt Goldberg
Matt Goldberg
President and Chief Executive Officer at TripAdvisor

Yeah, it's additive and it's profitable and it allows us to invest and get the flywheel going. I would just say as we work with those third parties, it's a good way to bring the largely offline audience online. And then we benefit from that, not only with the incremental piece around third party, but then the ability to serve them through, as Mike said, a very focused OTA with distinct advantages as a vertical focus versus the horizontal focus that others might have. The large supply base that we have, the highest scale really allows us to do it and allows us to be in front of travelers wherever they are as they come online. So I think that's an exciting growth opportunity ahead.

Trevor Young
Trevor Young
Analyst at Barclays Capital

That makes a lot of sense, thanks for that. Second question, you've obviously inked some new AI partnerships and several prior partnerships that have already kicked off. What are maybe two or three of the key learnings so far from some of those partnerships, realizing it's still very early days, but just anything you can share with us would be helpful.

Matt Goldberg
Matt Goldberg
President and Chief Executive Officer at TripAdvisor

Yeah, yeah, sure. And we're really it's a phase in AI where we know how important this is. We were early and thoughtful about doing a lot with our product and clearly putting it into the productivity of our company. We looked at partnerships as an opportunity to really choose the AI leaders in the ecosystem that we wanted to learn from. So with Perplexity, it puts us in a position to really understand what's happening with AI first search.

Matt Goldberg
Matt Goldberg
President and Chief Executive Officer at TripAdvisor

And we've got great content to attract high intent traffic with an opportunity to drive hotel and experiences bookings. And the learning is how we optimize in an LLM based SEO environment to really reimagine our user experience and to think about how we're gonna drive value through a combination across licensing, incremental traffic, putting our products in front of these high intent travelers, then ultimately direct booking revenue. With OpenAI, we're experimenting there with OpenAI Operator. We really want to understand and set the foundation for what AgenTik.ai could become and how it may redefine trip planning and booking. It's very early there.

Matt Goldberg
Matt Goldberg
President and Chief Executive Officer at TripAdvisor

The consumer is still looking at it and studying and trying to understand it. But we're deepening our partnership there. We think a traffic based value exchange with some licensing involved allows us not only to begin to monetize, but then to learn how to adapt our products for these opportunities for the future and what the behavior of these audiences are gonna be. And by the way, some of these audiences can be higher intent than average. Alexa with Amazon was really about elevating the TripAdvisor brand and content in a voice activated AI interface, So we really want to understand where multimodal is going around voice and images and ultimately video.

Matt Goldberg
Matt Goldberg
President and Chief Executive Officer at TripAdvisor

And we want to understand the cross platform user experience and how our content can be leveraged. And then I mentioned Microsoft Azure. Here we're serving as an anchor data provider in a paid AI marketplace, and that allows us to learn about how our data is valued and by whom and for what. And I think that will put us in a tremendous advantage. This is all about laying the foundation that when we see things that are working, we can move very quickly to create value where it gets graded at.

Trevor Young
Trevor Young
Analyst at Barclays Capital

Great. Thank you.

Operator

Thank One moment for your next question. The next question comes from the line of Jed Kelly of Oppenheimer. Jed, please go ahead.

Jed Kelly
Managing Director - Equity Research at Oppenheimer & Co. Inc.

Hey, great. Thanks for taking my question. Just going back to Viator and given everything you're seeing in The U. S, any shift on how you're thinking about marketing Viator this year, given what's going on in The U. S.

Jed Kelly
Managing Director - Equity Research at Oppenheimer & Co. Inc.

And some of the competition? And then I appreciate the commentary on completing the Liberty TripAdvisor merger. Can you give us what we should be expecting for a diluted share count at year end if you can? Thank you.

Mike Noonan
Mike Noonan
Chief Financial Officer at TripAdvisor

Yeah, Jed, I'll take the first one on the marketing shift. So I would say, we're really not thinking about different ways of how we're approaching marketing in Viator other than what we've been talking about for some time. Which is we're going to continue to utilize the paid channels effectively. Go where converting demand is and convert that as best as we possibly can. Give that user a great experience, great choice, get them to book, and then give them really, really great customer service and follow back up with them.

Mike Noonan
Mike Noonan
Chief Financial Officer at TripAdvisor

And then once we have them having experience, continue to utilize that relationship going forward, hence the repeat business. So that is in the most basic way that the marketing flywheel we're working. A key part of that will be, as I said before, the marketing, I mean, a product led piece of that. So in that flywheel, talking about how we increase conversion and how we get that user to come on and convert more effectively.

Matt Goldberg
Matt Goldberg
President and Chief Executive Officer at TripAdvisor

The only thing I would add to that, Jed, is that with a focus on marketing efficiency, we do think cross channel. We are being very careful as we measure and think about what will drive our unit economics to make sure that our performance marketing is effective as it can be. And we're also looking at testing how we can optimize the role of each brand in our marketing approach and how we work across those two brands to drive meaningful incremental uplift for the group, which I think is really exciting and we'll probably have an opportunity to say more ahead. And so that probably comes along with thinking about where our brand spend goes and adjusting that. But it just leads to better marketing efficiency, better coordination and I think better outcomes.

Mike Noonan
Mike Noonan
Chief Financial Officer at TripAdvisor

And Jed, just on the technical point on shares, so we have prior to the transaction about 142,000,000

Mike Noonan
Mike Noonan
Chief Financial Officer at TripAdvisor

shares outstanding. We're retiring, again as I said the twenty three point eight. So we'll have about 118,000,000 shares outstanding post transaction.

Jed Kelly
Managing Director - Equity Research at Oppenheimer & Co. Inc.

Thank you.

Mike Noonan
Mike Noonan
Chief Financial Officer at TripAdvisor

Yep.

Operator

One moment for your next question. The next question comes from the line of Kevin Kopelman of TD Cowen. Kevin, please go ahead.

Kevin Kopelman
Managing Director - Equity Research at TD Cowen

Thanks a lot. I just had a follow-up on Jed's question, really. Could you dig in a little bit more on the Viator marketing in Q1? Because it was flat year over year and that was pretty surprising. And can you confirm if the third party rev share is in the marketing line?

Kevin Kopelman
Managing Director - Equity Research at TD Cowen

I think it is. But yeah, just any more color on how you're able to keep that flat year over year given, I think, 15% volume growth? Thanks.

Mike Noonan
Mike Noonan
Chief Financial Officer at TripAdvisor

Yeah. It just reflects continued progression in that. And as we think about different mixes of that, Kevin, I would say last year, we're probably we were lapping a larger brand campaign in Q1 of last year that we were a bit more modest on this year. And so that was a big driver of that leverage. But it just goes to show, it comes back to what we just talked about, efficiency through our paid channels continues to be very consistent and will be our primary way that we attract, acquire and get people to come back to us directly will be our main flywheel for that.

Kevin Kopelman
Managing Director - Equity Research at TD Cowen

And could you confirm if the third party rev share is in that marketing line?

Mike Noonan
Mike Noonan
Chief Financial Officer at TripAdvisor

No. It's a great question. There are many different relationships in third party. It's not just like the OTAs. Again, have affiliates, we have white label, we have travel agents.

Mike Noonan
Mike Noonan
Chief Financial Officer at TripAdvisor

The majority of that would not be through that marketing, because in certain cases, it's more like a supply plus relationship. So it's really not reflected in that.

Kevin Kopelman
Managing Director - Equity Research at TD Cowen

Okay, so it would be in cost of revenue in the other cases for the most part?

Mike Noonan
Mike Noonan
Chief Financial Officer at TripAdvisor

It's just netted out of revenue, that's right.

Kevin Kopelman
Managing Director - Equity Research at TD Cowen

Okay, like contra revenue?

Mike Noonan
Mike Noonan
Chief Financial Officer at TripAdvisor

Yeah, not necessarily counter revenue. Just kind of in. Yeah, exactly. It sounds like that wasn't really the sorry. Go ahead.

Mike Noonan
Mike Noonan
Chief Financial Officer at TripAdvisor

Go ahead.

Kevin Kopelman
Managing Director - Equity Research at TD Cowen

It sounds like that wasn't really a big driver year over year necessarily, though, of change.

Mike Noonan
Mike Noonan
Chief Financial Officer at TripAdvisor

In efficiency? No, that's correct.

Kevin Kopelman
Managing Director - Equity Research at TD Cowen

Okay, great. Thank you very much.

Mike Noonan
Mike Noonan
Chief Financial Officer at TripAdvisor

Yeah, if that the answer to the question, that's it.

Mike Noonan
Mike Noonan
Chief Financial Officer at TripAdvisor

That was not a driver of efficiency.

Kevin Kopelman
Managing Director - Equity Research at TD Cowen

Thank you very much.

Mike Noonan
Mike Noonan
Chief Financial Officer at TripAdvisor

Yeah, for sure.

Operator

One moment for your next question. The next question comes from the line of Tom White of D. A. Davidson and Co. Tom, please go ahead.

Tom white
Managing Director, Senior Equity Analyst at D.A. Davidson Companies

Great. Thanks for taking my question. Maybe just one follow-up on the earlier AI one. I guess my thanks for the color on the initial partnerships.

Tom white
Managing Director, Senior Equity Analyst at D.A. Davidson Companies

Can you maybe talk a little

Tom white
Managing Director, Senior Equity Analyst at D.A. Davidson Companies

bit about the biggest opportunities you see to incorporate AI into your own consumer facing experiences or just kind of the consumer experience on the site? Less interested about like sort of efficiencies, kind of the cost for operation side, but just ways to maybe help drive better retention, loyalty, direct traffic potentially? Thanks.

Matt Goldberg
Matt Goldberg
President and Chief Executive Officer at TripAdvisor

Yeah, I mean we are really, thank you, we're focused on creating an AI first product execution culture which is all about conversion, repeat and loyalty. And it's happening all across the business. At Viator, they're very focused on strengthening the personalized recommendations and getting the sort right to drive conversion. They're focused on improving B2B product listing. They're using it at the world class customer service for booking assist and post booking communications.

Matt Goldberg
Matt Goldberg
President and Chief Executive Officer at TripAdvisor

It's also being used in marketing to enhance creative and their performance bidding. We talked a lot about TripAdvisor and AI driving engagement and increasingly early monetization gains that we plan to scale. So we started with Gen AI trip planning and the sort of personalized trip planning recommendations. That is getting better and better and better and growing very rapidly, albeit on a small base, and it's gonna become highly integrated into the UX. We brought on an AI travel assistant on top of that.

Matt Goldberg
Matt Goldberg
President and Chief Executive Officer at TripAdvisor

You could see how those could come together, and even in an agentic way. And then of course, we've been using Geni across all categories to make sure that people can engage with our review summaries. And over time, what that'll mean is the most personalized recommendation platform available anywhere, because the size of our audience and all that data that we have, and the size of our content asset and how relevant it is. You can imagine how that we know more about travelers than anybody else, and we're able make it feel magical the way that we understand what you're looking for. It's very early days on that, but we're really excited how that's progressing.

Matt Goldberg
Matt Goldberg
President and Chief Executive Officer at TripAdvisor

The Fork, of course, is using AI as well in a continuous innovation agenda. On the B2C side, it's all about discovery and matching and conversion. On the B2B side, they're using AgenTek AI to expand their restaurant selection and book off platform and of course to drive service quality and efficiency in CS. So it's really being used everywhere, and the exciting part is I think our culture is shifting. The people in our company are excited about this.

Matt Goldberg
Matt Goldberg
President and Chief Executive Officer at TripAdvisor

We've given them all the tools to experiment every day, and I think this is just getting started, and we will see real tailwinds from that work.

Tom white
Managing Director, Senior Equity Analyst at D.A. Davidson Companies

Thank you.

Operator

One moment for your last question. The last question comes from the line of John Colantoni of Jefferies. John, please go ahead.

Christopher Suchecki
Christopher Suchecki
Equity Research Senior Associate at Jefferies

Good morning. This is Chris on for John. Thanks for taking my question. I wanted to ask about take rate at Viator. It seems like revenue and gross bookings have been growing kind of roughly in line over the last few quarters.

Christopher Suchecki
Christopher Suchecki
Equity Research Senior Associate at Jefferies

But prior to that, there was some noticeable take rate expansion.

Christopher Suchecki
Christopher Suchecki
Equity Research Senior Associate at Jefferies

So I know there might

Christopher Suchecki
Christopher Suchecki
Equity Research Senior Associate at Jefferies

be some holiday timing factors in there. Can you give us a sense for what's going on with underlying take rate and where you think it could ultimately go over time? And then secondly, are there any implications to take rate from growing third party mix?

Mike Noonan
Mike Noonan
Chief Financial Officer at TripAdvisor

Yeah. Hey, Chris, great question. So our take rate, again, the applied take rate that you may see revenue divided by gross bookings, obviously that's going to fluctuate. It's going to be based on it's going be very different because of timing and the book to travel window as you're well aware. I would say, which is your real question, underlying take rates have been very stable, right?

Mike Noonan
Mike Noonan
Chief Financial Officer at TripAdvisor

And they on average have been in the mid-20s percent as we've said before, which we believe is reflective of the high value that we provide to our suppliers, the demand that we give them and really just being good partners for that. A lot of the take rate, again, we've talked about this from time to time, has driven by our partners signing up for certain programs to pay higher take rates, so that they get more privileged advertising in our services. So again, demonstrating the value of that. So, we're very happy with where take rates are today. We're always trying to strike the right balance of value we provide for our operators.

Mike Noonan
Mike Noonan
Chief Financial Officer at TripAdvisor

We don't necessarily see, expect or need take rates to continue to go higher. Again, we are really focused on the right value for our operators and giving them just incredible service and value. And so that's what we're focused on. When we think about 3P, again, third party is many things. It's travel agents, it's OTAs, it's white label.

Mike Noonan
Mike Noonan
Chief Financial Officer at TripAdvisor

OTAs have been driving the growth within 3P. Those do carry a lower implied take rate and that is still reflective in our overall take rates in the mid-20s, so that is within there. But again, a third party, highly incremental and very profitable from an EBITDA margin perspective, which is the key.

Christopher Suchecki
Christopher Suchecki
Equity Research Senior Associate at Jefferies

Thanks very much.

Mike Noonan
Mike Noonan
Chief Financial Officer at TripAdvisor

Yep. Thanks, Chris.

Operator

This concludes the question and answer session. I would now like to turn it back to Matt Goldberg for closing remarks.

Matt Goldberg
Matt Goldberg
President and Chief Executive Officer at TripAdvisor

Thanks, everyone, for joining us on this morning's call. We're really excited about our plans for the year. And I just want to take a minute to thank all of our teams for their relentless focus and execution. It really matters and it's making a difference. We've made significant progress in our segment strategies and on our group wide collaboration and we're looking forward to the opportunities ahead as we continue to build out our position across experiences and travel, and we'll see you at the next update.

Matt Goldberg
Matt Goldberg
President and Chief Executive Officer at TripAdvisor

Thank you.

Operator

Thank you for your participation in today's conference. This does conclude the program. You may now disconnect.

Analysts
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Key Takeaways

  • Completed merger with Liberty TripAdvisor Holdings and conversion to Nevada, simplifying the capital structure, retiring ~17% of shares and restarting a $200 million share repurchase program.
  • Q1 consolidated revenue of $398 million (up 1% YoY, 3% in constant currency) and adjusted EBITDA of $44 million (11% margin) both exceeded guidance, driven by strength in marketplace segments.
  • Viator bookings grew 15% and revenue rose 10% (12% cc) to $156 million, with an 8-point improvement in adjusted EBITDA loss, fueled by higher conversion, marketing efficiencies and growth in app-direct and third-party channels.
  • Brand TripAdvisor revenue declined 8% to $219 million but delivered $65 million adjusted EBITDA (30% margin) thanks to traveler-centric Hotel Meta pricing optimizations, a major mobile app overhaul and deeper AI-driven personalization.
  • The Fork grew revenue 12% (16% cc) to $46 million and narrowed its loss by 100 basis points, led by over 90% growth in B2B software subscriptions and upcoming Mastercard partnership revenue in H2.
AI Generated. May Contain Errors.
Earnings Conference Call
Tripadvisor Q1 2025
00:00 / 00:00

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