Alphabet (NASDAQ:GOOG) is a global technology holding company headquartered in Mountain View, California, organized in 2015 as the parent of Google and its various subsidiaries. The company develops and operates a range of internet-based products and services designed to organize and make information universally accessible. As one of the world’s leading providers of digital advertising, cloud computing solutions, consumer electronics, and emerging “Other Bets,” Alphabet drives innovation across a broad spectrum of industries.
The Google segment remains the cornerstone of Alphabet’s business, encompassing its flagship search engine, YouTube video platform, Google Maps navigation services, and the Google Play app store. These products generate the majority of Alphabet’s revenue through advertising sold across both desktop and mobile channels. The company has also expanded into hardware with devices such as the Pixel smartphone, Nest smart home products, and Chromebook laptops, further integrating its software ecosystem.
Alphabet’s Google Cloud division offers a suite of infrastructure, platform, and software-as-a-service (SaaS) solutions to enterprise customers worldwide. Leveraging its expertise in data analytics, machine learning, and artificial intelligence, Google Cloud competes with other major cloud providers by delivering scalable computing resources, data management tools, and collaboration applications like Google Workspace.
Beyond its core segments, Alphabet maintains a portfolio of “Other Bets,” including Waymo for autonomous vehicles, Verily for life sciences research, and Calico for longevity studies. Under the leadership of CEO Sundar Pichai, Alphabet continues to invest in next-generation technologies and global growth initiatives, serving billions of users and enterprises across more than 150 countries.
