Brunswick (NYSE:BC) (NYSE:BC) is a diversified global leader in the design, manufacture and marketing of recreational marine products, as well as fitness and bowling equipment. Founded in 1845 by John Moses Brunswick, the company has evolved from a billiard table maker into a multi-industry enterprise headquartered in Mettawa, Illinois. Over its long history, Brunswick has leveraged engineering expertise and brand-building capabilities to expand its offerings and enter new markets.
In the marine segment, Brunswick is best known for Mercury Marine, a leading producer of outboard engines and propulsion systems, and the Brunswick Boat Group, which markets a portfolio of premium and value-oriented boat brands. These businesses provide a broad range of products for recreational boating enthusiasts, from fishing and cruising to watersports. The company continually invests in product innovation, integrating digital connectivity and advanced materials to enhance performance and fuel efficiency.
Beyond marine, Brunswick’s Fitness & Recreation division includes well-known names such as Life Fitness, Hammer Strength and Cybex, which supply commercial and consumer fitness equipment to health clubs, corporate wellness facilities and residential users. The company also maintains its heritage in leisure through Brunswick Bowling & Billiards, offering bowling lanes, pins, balls and table games for amusement centers, cruise ships and homeowners. Together, these segments position Brunswick as a diversified manufacturer serving both active lifestyle and recreational markets.
With operations spanning North America, Europe, Asia-Pacific and Latin America, Brunswick reaches customers in more than 120 countries. The company emphasizes sustainable practices, operational efficiency and strategic partnerships to drive growth in established and emerging markets. Under the leadership of President and Chief Executive Officer David Foulkes and a seasoned management team, Brunswick continues to focus on long-term value creation through product innovation, brand development and global expansion.
