Nature’s Sunshine Products, Inc. (NASDAQ: NATR) is a global natural products company specializing in the development, manufacturing and distribution of nutritional supplements and personal care items. Founded in 1972 by Rob and Eileen Olson in Spanish Fork, Utah, the company has evolved from a small herbal shop into an international leader in botanical wellness, with its corporate headquarters now located in Lehi, Utah, and manufacturing facilities in North America and Europe.
The company’s diverse product portfolio includes herbal concentrates, vitamins, minerals, essential oils and personal care formulations under brands such as Nature’s Sunshine and Flora. Utilizing proprietary extraction techniques, stringent quality control protocols and scientific research, Nature’s Sunshine creates blends designed to support immune health, digestion, stress management, beauty and overall wellbeing. Its manufacturing processes are certified to meet international quality standards including GMP (Good Manufacturing Practices).
Nature’s Sunshine serves customers in more than 50 countries across North America, Latin America, Europe and the Asia-Pacific region. Its distribution model is built on a network of independent wellness consultants who market products through face-to-face sales, online platforms and community events. This direct-selling approach is complemented by training programs, educational resources and digital tools that help consultants deliver personalized guidance and build customer relationships.
Throughout its history, Nature’s Sunshine has placed strong emphasis on sustainability, responsible sourcing and education. The company collaborates with herbalists, nutrition scientists and academic institutions to advance botanical research and develop new product innovations. Governed by a board of directors and led by an experienced executive leadership team, Nature’s Sunshine continues to expand its global reach while fostering a culture of health, transparency and social responsibility.
