Upbound Group (NASDAQ:UPBD) operates as a technology-enabled freight brokerage and supply chain services provider, connecting shippers with a nationwide network of carriers. Through its digital platform, the company facilitates the movement of full truckload, less-than-truckload, intermodal and cross-border shipments, leveraging real-time data analytics to optimize routing, capacity planning and transit visibility. Upbound’s solutions aim to streamline logistics workflows and reduce overall transportation costs for customers across a variety of industries.
The company’s service offerings include domestic freight brokerage, cross-border logistics between the United States and Mexico, intermodal transportation linking rail and truck leg movements, and managed transportation programs designed to outsource all or part of a shipper’s freight operations. By integrating transportation management tools, dedicated account teams and carrier performance monitoring, Upbound Group provides end-to-end oversight of shipment lifecycles, from tender and dispatch through to delivery and settlement.
Founded in the late 1990s and headquartered in Southern California, Upbound Group extended its footprint through a series of strategic acquisitions and organic technology development. In mid-2021, the company completed a business combination to become a publicly traded entity on NASDAQ under the symbol UPBD. Over the years, Upbound has invested in proprietary digital freight-matching capabilities, mobile applications and back-office automation to enhance both shipper and carrier user experiences.
With operations spanning the United States, Canada and Mexico, Upbound Group serves shippers ranging from small businesses to Fortune 500 enterprises in sectors such as retail, manufacturing, agriculture and consumer goods. The company’s executive leadership team comprises veterans of the transportation and logistics industry, whose collective expertise in operations, technology and finance drives Upbound’s ongoing focus on innovation, service quality and long-term growth.
