Upbound Group (UPBD) Stock Price, News & Analysis

Company Overview

Upbound Group, Inc. leases household durable goods to customers on a lease-to-own basis in the United States, Puerto Rico, and Mexico. It operates through four segments: Rent-A-Center, Acima, Mexico, and Franchising. The company's brands, such as Rent-A-Center and Acima that facilitate consumer transactions across a range of store-based and virtual channels. It offers furniture comprising mattresses, tires, consumer electronics, appliances, tools, handbags, computers, smartphones, and accessories. It also provides merchandise on an installment sales basis; and the lease-to-own transaction to consumers who do not qualify for traditional financing, the lease to-own transaction through staffed or unstaffed kiosks located in third-party retailer's locations, and other virtual options. It operates retail installment sales stores under the Get It Now and Home Choice names; lease-to-own and franchised lease-to-own stores under the Rent-A-Centre, ColorTyme, and RimTyme names; and company-owned stores and e-commerce platform through rentacenter.com. The company was formerly known as Rent-A-Center, Inc. and changed its name to Upbound Group, Inc. in February 2023. Upbound Group, Inc. was founded in 1960 and is based in Plano, Texas.

Key Stats

• Today's Range: $19.33 to $20.93
• 50-Day Range: $17.46 to $22.76
• 52-Week Range: $15.82 to $28.02
• Volume: 1.38 million shs
• Average Volume: 849,340 shs
• Market Capitalization: $1.17 billion
• P/E Ratio: 14.07
• Dividend Yield: 7.75%
• Price Target: $31.00
• Consensus Rating: Moderate Buy

Upbound Group Stock Analysis - MarketRank™

Upbound Group scored higher than 95% of companies evaluated by MarketBeat, and ranked 69th out of 873 stocks in the finance sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 3.9 / 5
• Analyst Rating: Moderate Buy

Consensus Rating

Upbound Group has received a consensus rating of Moderate Buy. The company's average rating score is 2.60, and is based on no strong buy ratings, 3 buy ratings, 2 hold ratings, and no sell ratings.

Upside Potential

Upbound Group has a consensus price target of $31.00, representing about 54.1% upside from its current price of $20.12.

Amount of Analyst Coverage

Upbound Group has only been the subject of 3 research reports in the past 90 days.

Earnings and Valuation

• Score: 3.1 / 5
• Proj. Earnings Growth: 16.87%

Earnings Growth

Earnings for Upbound Group are expected to grow by 16.87% in the coming year, from $4.15 to $4.85 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of Upbound Group is 14.07, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 39.99.

Price to Earnings Ratio vs. Sector

The P/E ratio of Upbound Group is 14.07, which means that it is trading at a less expensive P/E ratio than the Finance sector average P/E ratio of about 20.35.

Price to Book Value per Share Ratio

Upbound Group has a P/B Ratio of 1.67. P/B Ratios below 3 indicates that a company is reasonably valued with respect to its assets and liabilities.

Short Interest

• Score: 1.0 / 5
• Short Interest Level: Bearish

Percentage of Shares Shorted

11.01% of the float of Upbound Group has been sold short.

Short Interest Ratio / Days to Cover

Upbound Group has a short interest ratio ("days to cover") of 7.37.

Change versus previous month

Short interest in Upbound Group has recently increased by 1.19%, indicating that investor sentiment is decreasing.

Dividend

• Score: 3.3 / 5
• Dividend Strength: Strong

Dividend Leadership

Upbound Group is a leading dividend payer. It pays a dividend yield of 7.23%, putting its dividend yield in the top 25% of dividend-paying stocks.

Dividend Growth

Upbound Group has been increasing its dividend for 5 years.

Dividend Coverage

The dividend payout ratio of Upbound Group is 109.09%. Payout ratios above 75% are not desirable because they may not be sustainable.

Dividend Sustainability

Based on earnings estimates, Upbound Group will have a dividend payout ratio of 32.16% next year. This indicates that Upbound Group will be able to sustain or increase its dividend.

News and Social Media

• Score: 2.3 / 5
• News Sentiment: 0.72

News Sentiment

Upbound Group has a news sentiment score of 0.72. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This news sentiment score is similar to the average news sentiment of Finance companies.

News Coverage This Week

MarketBeat has tracked 17 news articles for Upbound Group this week, compared to 2 articles on an average week.

Search Interest

Only 14 people have searched for UPBD on MarketBeat in the last 30 days. This is a decrease of -13% compared to the previous 30 days.

MarketBeat Follows

Only 3 people have added Upbound Group to their MarketBeat watchlist in the last 30 days. This is a decrease of -63% compared to the previous 30 days.

Company Ownership

• Score: 2.9 / 5
• Insider Trading: Acquiring Shares

Net Insider Buying

Over the last three months, insiders have purchased a net $46,107.00 in company stock, which represents 0.0039% of the company's market cap.

Insider Buying vs. Insider Selling

In the past three months, Upbound Group insiders have bought more of their company's stock than they have sold. Specifically, they have bought $46,107.00 in company stock and sold $0.00 in company stock.

Percentage Held by Insiders

1.20% of the stock of Upbound Group is held by insiders.

Percentage Held by Institutions

90.30% of the stock of Upbound Group is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

Company Calendar

• Record date for 7/7 Dividend: 6/16/2026
• Ex-Dividend for 7/7 Dividend: 6/16/2026
• Dividend Payable: 7/07/2026
• Today: 7/30/2026
• Last Earnings: 7/30/2026
• Next Earnings (Estimated): 7/30/2026
• Fiscal Year End: 12/31/2026

Industry, Sector and Symbol

• Stock Exchange: NASDAQ
• Sector: Finance
• Industry: FIN - LEASING COS
• Sub-Industry: Business Services
• Current Symbol: NASDAQ:UPBD
• CIK: 933036
• Web: www.rentacenter.com
• Phone: (972) 801-1100
• Fax: 972-943-0113
• Employees: 12,050
• Year Founded: 2002

Price Target and Rating

• Average Price Target for Upbound Group: $31.00
• High Price Target: $36.00
• Low Price Target: $28.00
• Potential Upside/Downside: +54.1%
• Consensus Rating: Moderate Buy
• Rating Score (0-4): 2.60
• Research Coverage: 5 Analysts

Profitability

• EPS (Trailing Twelve Months): $1.43
• Trailing P/E Ratio: 4.98
• Forward P/E Ratio: 4.85
• P/E Growth: N/A
• Net Income: $73.24 million
• Net Margins: 1.78%
• Pretax Margin: 2.61%
• Return on Equity: 35.56%
• Return on Assets: 7.79%

Debt

• Debt-to-Equity Ratio: 2.01
• Current Ratio: 3.06
• Quick Ratio: 0.88

Sales & Book Value

• Annual Sales: $4.70 billion
• Price / Sales: 0.25
• Cash Flow: $29.16 per share
• Price / Cash Flow: 0.69
• Book Value: $12.02 per share
• Price / Book: 1.67

Miscellaneous

• Outstanding Shares: 58,290,000
• Free Float: 57,594,000
• Market Cap: $1.17 billion
• Optionable: Optionable
• Beta: 1.79