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Upbound Group (UPBD) Competitors

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$18.73 +0.25 (+1.35%)
Closing price 04:00 PM Eastern
Extended Trading
$18.73 0.00 (-0.03%)
As of 07:13 PM Eastern
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UPBD vs. BC, FTDR, WSC, MARA, and DLO

Should you be buying Upbound Group stock or one of its competitors? The main competitors of Upbound Group include Brunswick (BC), Frontdoor (FTDR), WillScot (WSC), Marathon Digital (MARA), and DLocal (DLO).

How does Upbound Group compare to Brunswick?

Brunswick (NYSE:BC) and Upbound Group (NASDAQ:UPBD) are related companies, but which is the superior investment? We will compare the two businesses based on the strength of their profitability, institutional ownership, media sentiment, dividends, risk, analyst recommendations, earnings and valuation.

Upbound Group has a net margin of 1.78% compared to Brunswick's net margin of -2.47%. Upbound Group's return on equity of 35.56% beat Brunswick's return on equity.

Company Net Margins Return on Equity Return on Assets
Brunswick-2.47% 13.30% 4.09%
Upbound Group 1.78%35.56%7.79%

Brunswick currently has a consensus price target of $86.71, indicating a potential upside of 10.48%. Upbound Group has a consensus price target of $31.33, indicating a potential upside of 67.29%. Given Upbound Group's stronger consensus rating and higher possible upside, analysts clearly believe Upbound Group is more favorable than Brunswick.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Brunswick
1 Sell rating(s)
7 Hold rating(s)
6 Buy rating(s)
1 Strong Buy rating(s)
2.47
Upbound Group
0 Sell rating(s)
2 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.60

Brunswick pays an annual dividend of $1.76 per share and has a dividend yield of 2.2%. Upbound Group pays an annual dividend of $1.56 per share and has a dividend yield of 8.3%. Brunswick pays out -83.8% of its earnings in the form of a dividend. Upbound Group pays out 109.1% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Brunswick has raised its dividend for 13 consecutive years and Upbound Group has raised its dividend for 5 consecutive years.

Brunswick has a beta of 1.33, suggesting that its stock price is 33% more volatile than the S&P 500. Comparatively, Upbound Group has a beta of 1.83, suggesting that its stock price is 83% more volatile than the S&P 500.

In the previous week, Brunswick had 12 more articles in the media than Upbound Group. MarketBeat recorded 26 mentions for Brunswick and 14 mentions for Upbound Group. Upbound Group's average media sentiment score of 0.71 beat Brunswick's score of 0.62 indicating that Upbound Group is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Brunswick
6 Very Positive mention(s)
2 Positive mention(s)
15 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Upbound Group
4 Very Positive mention(s)
1 Positive mention(s)
5 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Upbound Group has lower revenue, but higher earnings than Brunswick. Brunswick is trading at a lower price-to-earnings ratio than Upbound Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Brunswick$5.36B0.95-$137.30M-$2.10N/A
Upbound Group$4.70B0.23$73.24M$1.4313.10

99.3% of Brunswick shares are owned by institutional investors. Comparatively, 90.3% of Upbound Group shares are owned by institutional investors. 1.0% of Brunswick shares are owned by company insiders. Comparatively, 2.6% of Upbound Group shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

Summary

Upbound Group beats Brunswick on 12 of the 20 factors compared between the two stocks.

How does Upbound Group compare to Frontdoor?

Upbound Group (NASDAQ:UPBD) and Frontdoor (NASDAQ:FTDR) are both business services companies, but which is the better investment? We will contrast the two businesses based on the strength of their institutional ownership, media sentiment, risk, valuation, analyst recommendations, dividends, earnings and profitability.

Frontdoor has a net margin of 12.22% compared to Upbound Group's net margin of 1.78%. Frontdoor's return on equity of 118.62% beat Upbound Group's return on equity.

Company Net Margins Return on Equity Return on Assets
Upbound Group1.78% 35.56% 7.79%
Frontdoor 12.22%118.62%14.20%

Upbound Group currently has a consensus price target of $31.33, indicating a potential upside of 67.29%. Frontdoor has a consensus price target of $68.60, indicating a potential upside of 4.05%. Given Upbound Group's higher probable upside, equities research analysts clearly believe Upbound Group is more favorable than Frontdoor.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Upbound Group
0 Sell rating(s)
2 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.60
Frontdoor
0 Sell rating(s)
3 Hold rating(s)
3 Buy rating(s)
1 Strong Buy rating(s)
2.71

Upbound Group has a beta of 1.83, indicating that its share price is 83% more volatile than the S&P 500. Comparatively, Frontdoor has a beta of 1.55, indicating that its share price is 55% more volatile than the S&P 500.

In the previous week, Upbound Group and Upbound Group both had 14 articles in the media. Upbound Group's average media sentiment score of 0.71 beat Frontdoor's score of 0.67 indicating that Upbound Group is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Upbound Group
4 Very Positive mention(s)
1 Positive mention(s)
5 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Frontdoor
3 Very Positive mention(s)
2 Positive mention(s)
6 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Frontdoor has lower revenue, but higher earnings than Upbound Group. Upbound Group is trading at a lower price-to-earnings ratio than Frontdoor, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Upbound Group$4.70B0.23$73.24M$1.4313.10
Frontdoor$2.12B2.20$255M$3.4918.89

90.3% of Upbound Group shares are held by institutional investors. 2.6% of Upbound Group shares are held by company insiders. Comparatively, 1.6% of Frontdoor shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

Summary

Frontdoor beats Upbound Group on 9 of the 15 factors compared between the two stocks.

How does Upbound Group compare to WillScot?

WillScot (NASDAQ:WSC) and Upbound Group (NASDAQ:UPBD) are both finance companies, but which is the better stock? We will compare the two companies based on the strength of their valuation, earnings, dividends, risk, profitability, media sentiment, analyst recommendations and institutional ownership.

Upbound Group has a net margin of 1.78% compared to WillScot's net margin of -2.32%. Upbound Group's return on equity of 35.56% beat WillScot's return on equity.

Company Net Margins Return on Equity Return on Assets
WillScot-2.32% 20.42% 3.37%
Upbound Group 1.78%35.56%7.79%

WillScot presently has a consensus price target of $23.50, indicating a potential upside of 2.89%. Upbound Group has a consensus price target of $31.33, indicating a potential upside of 67.29%. Given Upbound Group's stronger consensus rating and higher probable upside, analysts clearly believe Upbound Group is more favorable than WillScot.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
WillScot
1 Sell rating(s)
7 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.18
Upbound Group
0 Sell rating(s)
2 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.60

95.8% of WillScot shares are owned by institutional investors. Comparatively, 90.3% of Upbound Group shares are owned by institutional investors. 3.1% of WillScot shares are owned by company insiders. Comparatively, 2.6% of Upbound Group shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

Upbound Group has higher revenue and earnings than WillScot. WillScot is trading at a lower price-to-earnings ratio than Upbound Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
WillScot$2.28B1.81-$52.99M-$0.30N/A
Upbound Group$4.70B0.23$73.24M$1.4313.10

WillScot pays an annual dividend of $0.28 per share and has a dividend yield of 1.2%. Upbound Group pays an annual dividend of $1.56 per share and has a dividend yield of 8.3%. WillScot pays out -93.3% of its earnings in the form of a dividend. Upbound Group pays out 109.1% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Upbound Group has raised its dividend for 5 consecutive years. Upbound Group is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

In the previous week, Upbound Group had 7 more articles in the media than WillScot. MarketBeat recorded 14 mentions for Upbound Group and 7 mentions for WillScot. WillScot's average media sentiment score of 0.72 beat Upbound Group's score of 0.71 indicating that WillScot is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
WillScot
4 Very Positive mention(s)
0 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Upbound Group
4 Very Positive mention(s)
1 Positive mention(s)
5 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

WillScot has a beta of 1.31, indicating that its share price is 31% more volatile than the S&P 500. Comparatively, Upbound Group has a beta of 1.83, indicating that its share price is 83% more volatile than the S&P 500.

Summary

Upbound Group beats WillScot on 13 of the 18 factors compared between the two stocks.

How does Upbound Group compare to Marathon Digital?

Marathon Digital (NASDAQ:MARA) and Upbound Group (NASDAQ:UPBD) are both finance companies, but which is the superior stock? We will contrast the two companies based on the strength of their risk, profitability, earnings, dividends, valuation, media sentiment, analyst recommendations and institutional ownership.

Upbound Group has a net margin of 1.78% compared to Marathon Digital's net margin of -144.58%. Upbound Group's return on equity of 35.56% beat Marathon Digital's return on equity.

Company Net Margins Return on Equity Return on Assets
Marathon Digital-144.58% -19.01% -10.67%
Upbound Group 1.78%35.56%7.79%

Marathon Digital presently has a consensus price target of $18.22, indicating a potential upside of 49.85%. Upbound Group has a consensus price target of $31.33, indicating a potential upside of 67.29%. Given Upbound Group's stronger consensus rating and higher possible upside, analysts plainly believe Upbound Group is more favorable than Marathon Digital.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Marathon Digital
2 Sell rating(s)
3 Hold rating(s)
7 Buy rating(s)
0 Strong Buy rating(s)
2.42
Upbound Group
0 Sell rating(s)
2 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.60

44.5% of Marathon Digital shares are owned by institutional investors. Comparatively, 90.3% of Upbound Group shares are owned by institutional investors. 0.8% of Marathon Digital shares are owned by insiders. Comparatively, 2.6% of Upbound Group shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Upbound Group has higher revenue and earnings than Marathon Digital. Marathon Digital is trading at a lower price-to-earnings ratio than Upbound Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Marathon Digital$907.09M5.10-$1.31B-$3.96N/A
Upbound Group$4.70B0.23$73.24M$1.4313.10

In the previous week, Marathon Digital had 7 more articles in the media than Upbound Group. MarketBeat recorded 21 mentions for Marathon Digital and 14 mentions for Upbound Group. Upbound Group's average media sentiment score of 0.71 beat Marathon Digital's score of 0.43 indicating that Upbound Group is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Marathon Digital
7 Very Positive mention(s)
6 Positive mention(s)
6 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Upbound Group
4 Very Positive mention(s)
1 Positive mention(s)
5 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Marathon Digital has a beta of 5.42, indicating that its share price is 442% more volatile than the S&P 500. Comparatively, Upbound Group has a beta of 1.83, indicating that its share price is 83% more volatile than the S&P 500.

Summary

Upbound Group beats Marathon Digital on 12 of the 16 factors compared between the two stocks.

How does Upbound Group compare to DLocal?

DLocal (NASDAQ:DLO) and Upbound Group (NASDAQ:UPBD) are both business services companies, but which is the superior stock? We will contrast the two companies based on the strength of their risk, profitability, earnings, dividends, valuation, media sentiment, analyst recommendations and institutional ownership.

DLocal has a net margin of 18.00% compared to Upbound Group's net margin of 1.78%. DLocal's return on equity of 40.40% beat Upbound Group's return on equity.

Company Net Margins Return on Equity Return on Assets
DLocal18.00% 40.40% 15.43%
Upbound Group 1.78%35.56%7.79%

DLocal has higher earnings, but lower revenue than Upbound Group. Upbound Group is trading at a lower price-to-earnings ratio than DLocal, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
DLocal$1.09B3.69$196.80M$0.6421.41
Upbound Group$4.70B0.23$73.24M$1.4313.10

In the previous week, Upbound Group had 11 more articles in the media than DLocal. MarketBeat recorded 14 mentions for Upbound Group and 3 mentions for DLocal. Upbound Group's average media sentiment score of 0.71 beat DLocal's score of 0.45 indicating that Upbound Group is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
DLocal
1 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral
Upbound Group
4 Very Positive mention(s)
1 Positive mention(s)
5 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

DLocal has a beta of 1.04, indicating that its share price is 4% more volatile than the S&P 500. Comparatively, Upbound Group has a beta of 1.83, indicating that its share price is 83% more volatile than the S&P 500.

DLocal presently has a consensus price target of $16.78, indicating a potential upside of 22.47%. Upbound Group has a consensus price target of $31.33, indicating a potential upside of 67.29%. Given Upbound Group's higher possible upside, analysts plainly believe Upbound Group is more favorable than DLocal.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
DLocal
0 Sell rating(s)
2 Hold rating(s)
6 Buy rating(s)
1 Strong Buy rating(s)
2.89
Upbound Group
0 Sell rating(s)
2 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.60

90.1% of DLocal shares are owned by institutional investors. Comparatively, 90.3% of Upbound Group shares are owned by institutional investors. 45.4% of DLocal shares are owned by insiders. Comparatively, 2.6% of Upbound Group shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Summary

DLocal beats Upbound Group on 10 of the 17 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding UPBD and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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UPBD vs. The Competition

MetricUpbound GroupFIN IndustryFinance SectorNASDAQ Exchange
Market Cap$1.09B$1.93B$13.39B$11.87B
Dividend Yield8.13%4.96%5.77%5.21%
P/E Ratio13.1015.5223.3328.48
Price / Sales0.231.58177.6960.89
Price / Cash0.635.4219.7236.52
Price / Book1.561.902.216.67
Net Income$73.24M$114.78M$1.11B$332.64M
7 Day Performance-1.73%-3.77%0.03%2.01%
1 Month Performance6.85%5.99%4.66%9.19%
1 Year Performance-22.51%-9.15%13.62%39.59%

Upbound Group Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
UPBD
Upbound Group
4.8575 of 5 stars
$18.73
+1.4%
$31.33
+67.3%
N/A$1.09B$4.70B13.1012,050
BC
Brunswick
3.5952 of 5 stars
$78.32
-2.3%
$86.36
+10.3%
N/A$5.09B$5.36BN/A14,000
FTDR
Frontdoor
2.6293 of 5 stars
$62.56
+3.4%
$68.60
+9.7%
N/A$4.41B$2.09B18.302,034
WSC
WillScot
2.2254 of 5 stars
$23.01
+1.0%
$23.50
+2.1%
N/A$4.17B$2.28BN/A4,700
MARA
Marathon Digital
3.822 of 5 stars
$10.82
-3.2%
$19.00
+75.6%
N/A$4.11B$907.09MN/A9

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This page (NASDAQ:UPBD) was last updated on 5/5/2026 by MarketBeat.com Staff.
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