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Upbound Group (UPBD) Competitors

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$18.67 -0.13 (-0.69%)
Closing price 09/3/2026 04:00 PM Eastern
Extended Trading
$18.66 -0.01 (-0.03%)
As of 08:07 AM Eastern
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UPBD vs. BC, BFH, UPST, LC, and ECPG

Should you buy Upbound Group stock or one of its competitors? Upbound Group's main competitors and comparable companies include Brunswick (BC), Bread Financial (BFH), Upstart (UPST), LendingClub (LC), and Encore Capital Group (ECPG). Companies are selected based on similarities in market, industry, and size.

How does Upbound Group compare to Brunswick?

Brunswick (NYSE:BC) and Upbound Group (NASDAQ:UPBD) are related companies, but which is the superior stock? We will compare the two businesses based on the strength of their risk, earnings, analyst recommendations, institutional ownership, profitability, dividends, media sentiment and valuation.

99.3% of Brunswick shares are held by institutional investors. Comparatively, 90.3% of Upbound Group shares are held by institutional investors. 1.0% of Brunswick shares are held by company insiders. Comparatively, 1.2% of Upbound Group shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

Brunswick presently has a consensus price target of $88.00, suggesting a potential upside of 21.35%. Upbound Group has a consensus price target of $30.67, suggesting a potential upside of 64.26%. Given Upbound Group's higher possible upside, analysts plainly believe Upbound Group is more favorable than Brunswick.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Brunswick
1 Sell rating(s)
6 Hold rating(s)
6 Buy rating(s)
1 Strong Buy rating(s)
2.50
Upbound Group
1 Sell rating(s)
2 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.20

Brunswick pays an annual dividend of $1.76 per share and has a dividend yield of 2.4%. Upbound Group pays an annual dividend of $1.56 per share and has a dividend yield of 8.4%. Brunswick pays out -134.4% of its earnings in the form of a dividend. Upbound Group pays out 101.3% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Brunswick has increased its dividend for 13 consecutive years and Upbound Group has increased its dividend for 5 consecutive years.

Upbound Group has lower revenue, but higher earnings than Brunswick. Brunswick is trading at a lower price-to-earnings ratio than Upbound Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Brunswick$5.36B0.88-$137.30M-$1.31N/A
Upbound Group$4.70B0.23$73.24M$1.5412.12

Brunswick has a beta of 1.34, suggesting that its share price is 34% more volatile than the broader market. Comparatively, Upbound Group has a beta of 1.77, suggesting that its share price is 77% more volatile than the broader market.

In the previous week, Brunswick had 4 more articles in the media than Upbound Group. MarketBeat recorded 10 mentions for Brunswick and 6 mentions for Upbound Group. Upbound Group's average media sentiment score of 1.70 beat Brunswick's score of 1.65 indicating that Upbound Group is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Brunswick
9 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Very Positive
Upbound Group
6 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Very Positive

Upbound Group has a net margin of 1.90% compared to Brunswick's net margin of -1.53%. Upbound Group's return on equity of 34.53% beat Brunswick's return on equity.

Company Net Margins Return on Equity Return on Assets
Brunswick-1.53% 15.28% 4.60%
Upbound Group 1.90%34.53%7.69%

Summary

Upbound Group beats Brunswick on 11 of the 20 factors compared between the two stocks.

How does Upbound Group compare to Bread Financial?

Upbound Group (NASDAQ:UPBD) and Bread Financial (NYSE:BFH) are both finance companies, but which is the better business? We will contrast the two businesses based on the strength of their dividends, risk, profitability, institutional ownership, media sentiment, valuation, earnings and analyst recommendations.

In the previous week, Bread Financial had 7 more articles in the media than Upbound Group. MarketBeat recorded 13 mentions for Bread Financial and 6 mentions for Upbound Group. Upbound Group's average media sentiment score of 1.70 beat Bread Financial's score of 1.57 indicating that Upbound Group is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Upbound Group
6 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Very Positive
Bread Financial
11 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Very Positive

Upbound Group has a beta of 1.77, meaning that its share price is 77% more volatile than the broader market. Comparatively, Bread Financial has a beta of 1.1, meaning that its share price is 10% more volatile than the broader market.

Bread Financial has a net margin of 11.95% compared to Upbound Group's net margin of 1.90%. Upbound Group's return on equity of 34.53% beat Bread Financial's return on equity.

Company Net Margins Return on Equity Return on Assets
Upbound Group1.90% 34.53% 7.69%
Bread Financial 11.95%18.42%2.76%

Upbound Group presently has a consensus price target of $30.67, indicating a potential upside of 64.26%. Bread Financial has a consensus price target of $112.08, indicating a potential upside of 2.98%. Given Upbound Group's higher possible upside, equities research analysts plainly believe Upbound Group is more favorable than Bread Financial.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Upbound Group
1 Sell rating(s)
2 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.20
Bread Financial
1 Sell rating(s)
5 Hold rating(s)
8 Buy rating(s)
1 Strong Buy rating(s)
2.60

Bread Financial has higher revenue and earnings than Upbound Group. Bread Financial is trading at a lower price-to-earnings ratio than Upbound Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Upbound Group$4.70B0.23$73.24M$1.5412.12
Bread Financial$4.70B0.89$518M$12.828.49

90.3% of Upbound Group shares are held by institutional investors. Comparatively, 99.5% of Bread Financial shares are held by institutional investors. 1.2% of Upbound Group shares are held by insiders. Comparatively, 1.3% of Bread Financial shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

Upbound Group pays an annual dividend of $1.56 per share and has a dividend yield of 8.4%. Bread Financial pays an annual dividend of $0.92 per share and has a dividend yield of 0.8%. Upbound Group pays out 101.3% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Bread Financial pays out 7.2% of its earnings in the form of a dividend. Upbound Group has raised its dividend for 5 consecutive years. Upbound Group is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Summary

Bread Financial beats Upbound Group on 12 of the 20 factors compared between the two stocks.

How does Upbound Group compare to Upstart?

Upstart (NASDAQ:UPST) and Upbound Group (NASDAQ:UPBD) are both finance companies, but which is the better stock? We will compare the two businesses based on the strength of their institutional ownership, risk, media sentiment, valuation, earnings, analyst recommendations, profitability and dividends.

Upstart currently has a consensus price target of $44.40, suggesting a potential upside of 55.68%. Upbound Group has a consensus price target of $30.67, suggesting a potential upside of 64.26%. Given Upbound Group's higher possible upside, analysts clearly believe Upbound Group is more favorable than Upstart.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Upstart
2 Sell rating(s)
6 Hold rating(s)
8 Buy rating(s)
0 Strong Buy rating(s)
2.38
Upbound Group
1 Sell rating(s)
2 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.20

Upstart has a beta of 2.16, suggesting that its share price is 116% more volatile than the broader market. Comparatively, Upbound Group has a beta of 1.77, suggesting that its share price is 77% more volatile than the broader market.

In the previous week, Upstart had 2 more articles in the media than Upbound Group. MarketBeat recorded 8 mentions for Upstart and 6 mentions for Upbound Group. Upbound Group's average media sentiment score of 1.70 beat Upstart's score of 1.00 indicating that Upbound Group is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Upstart
6 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Upbound Group
6 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Very Positive

Upstart has a net margin of 4.84% compared to Upbound Group's net margin of 1.90%. Upbound Group's return on equity of 34.53% beat Upstart's return on equity.

Company Net Margins Return on Equity Return on Assets
Upstart4.84% 7.13% 1.82%
Upbound Group 1.90%34.53%7.69%

63.0% of Upstart shares are owned by institutional investors. Comparatively, 90.3% of Upbound Group shares are owned by institutional investors. 17.3% of Upstart shares are owned by insiders. Comparatively, 1.2% of Upbound Group shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

Upbound Group has higher revenue and earnings than Upstart. Upbound Group is trading at a lower price-to-earnings ratio than Upstart, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Upstart$1.04B2.66$53.60M$0.4958.20
Upbound Group$4.70B0.23$73.24M$1.5412.12

Summary

Upstart and Upbound Group tied by winning 8 of the 16 factors compared between the two stocks.

How does Upbound Group compare to LendingClub?

LendingClub (NYSE:LC) and Upbound Group (NASDAQ:UPBD) are both finance companies, but which is the superior business? We will contrast the two companies based on the strength of their analyst recommendations, risk, earnings, dividends, media sentiment, institutional ownership, valuation and profitability.

LendingClub has a beta of 1.98, suggesting that its stock price is 98% more volatile than the broader market. Comparatively, Upbound Group has a beta of 1.77, suggesting that its stock price is 77% more volatile than the broader market.

LendingClub presently has a consensus target price of $23.07, indicating a potential upside of 20.10%. Upbound Group has a consensus target price of $30.67, indicating a potential upside of 64.26%. Given Upbound Group's higher possible upside, analysts clearly believe Upbound Group is more favorable than LendingClub.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
LendingClub
0 Sell rating(s)
2 Hold rating(s)
6 Buy rating(s)
1 Strong Buy rating(s)
2.89
Upbound Group
1 Sell rating(s)
2 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.20

74.1% of LendingClub shares are held by institutional investors. Comparatively, 90.3% of Upbound Group shares are held by institutional investors. 3.2% of LendingClub shares are held by company insiders. Comparatively, 1.2% of Upbound Group shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

In the previous week, Upbound Group had 5 more articles in the media than LendingClub. MarketBeat recorded 6 mentions for Upbound Group and 1 mentions for LendingClub. Upbound Group's average media sentiment score of 1.70 beat LendingClub's score of 0.91 indicating that Upbound Group is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
LendingClub
0 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Upbound Group
6 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Very Positive

LendingClub has higher earnings, but lower revenue than Upbound Group. Upbound Group is trading at a lower price-to-earnings ratio than LendingClub, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
LendingClub$1.03B2.14$135.68M$1.4912.89
Upbound Group$4.70B0.23$73.24M$1.5412.12

LendingClub has a net margin of 16.99% compared to Upbound Group's net margin of 1.90%. Upbound Group's return on equity of 34.53% beat LendingClub's return on equity.

Company Net Margins Return on Equity Return on Assets
LendingClub16.99% 11.92% 1.55%
Upbound Group 1.90%34.53%7.69%

Summary

LendingClub beats Upbound Group on 9 of the 17 factors compared between the two stocks.

How does Upbound Group compare to Encore Capital Group?

Encore Capital Group (NASDAQ:ECPG) and Upbound Group (NASDAQ:UPBD) are both finance companies, but which is the superior business? We will compare the two companies based on the strength of their profitability, media sentiment, analyst recommendations, institutional ownership, risk, earnings, valuation and dividends.

Encore Capital Group has a beta of 1.27, indicating that its stock price is 27% more volatile than the broader market. Comparatively, Upbound Group has a beta of 1.77, indicating that its stock price is 77% more volatile than the broader market.

Encore Capital Group currently has a consensus target price of $89.75, suggesting a potential downside of 7.41%. Upbound Group has a consensus target price of $30.67, suggesting a potential upside of 64.26%. Given Upbound Group's higher possible upside, analysts plainly believe Upbound Group is more favorable than Encore Capital Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Encore Capital Group
0 Sell rating(s)
0 Hold rating(s)
5 Buy rating(s)
1 Strong Buy rating(s)
3.17
Upbound Group
1 Sell rating(s)
2 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.20

Encore Capital Group has higher earnings, but lower revenue than Upbound Group. Encore Capital Group is trading at a lower price-to-earnings ratio than Upbound Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Encore Capital Group$1.77B1.16$256.83M$13.217.34
Upbound Group$4.70B0.23$73.24M$1.5412.12

In the previous week, Encore Capital Group had 2 more articles in the media than Upbound Group. MarketBeat recorded 8 mentions for Encore Capital Group and 6 mentions for Upbound Group. Encore Capital Group's average media sentiment score of 1.75 beat Upbound Group's score of 1.70 indicating that Encore Capital Group is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Encore Capital Group
8 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Very Positive
Upbound Group
6 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Very Positive

Encore Capital Group has a net margin of 15.86% compared to Upbound Group's net margin of 1.90%. Upbound Group's return on equity of 34.53% beat Encore Capital Group's return on equity.

Company Net Margins Return on Equity Return on Assets
Encore Capital Group15.86% 29.83% 5.58%
Upbound Group 1.90%34.53%7.69%

90.3% of Upbound Group shares are held by institutional investors. 3.0% of Encore Capital Group shares are held by insiders. Comparatively, 1.2% of Upbound Group shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

Summary

Encore Capital Group beats Upbound Group on 10 of the 17 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding UPBD and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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UPBD vs. The Competition

MetricUpbound GroupConsumer Finance IndustryFinance SectorNASDAQ Exchange
Market Cap$1.10B$7.40B$14.13B$12.73B
Dividend Yield8.30%12.72%5.89%8.86%
P/E Ratio12.129.2726.0725.25
Price / Sales0.2370.94530.8097.66
Price / Cash0.6211.6738.3752.26
Price / Book1.482.752.136.14
Net Income$73.24M$442.63M$1.32B$349.01M
7 Day Performance-2.86%-1.04%0.22%-0.31%
1 Month Performance-9.06%-2.91%1.52%0.64%
1 Year Performance-26.18%8.08%12.01%14.83%

Upbound Group Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
UPBD
Upbound Group
4.6897 of 5 stars
$18.67
-0.7%
$30.67
+64.3%
-25.0%$1.10B$4.70B12.1212,050
BC
Brunswick
4.533 of 5 stars
$80.48
-0.9%
$88.00
+9.3%
+14.2%$5.21B$5.36BN/A14,000
BFH
Bread Financial
3.9202 of 5 stars
$107.67
+2.4%
$112.08
+4.1%
+65.5%$4.14B$4.70B8.416,000
UPST
Upstart
4.3699 of 5 stars
$30.27
+1.3%
$44.40
+46.7%
-55.8%$2.93B$1.04B61.521,405
LC
LendingClub
3.3225 of 5 stars
$19.21
flat
$23.07
+20.1%
N/A$2.22B$1.03B12.891,075

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This page (NASDAQ:UPBD) was last updated on 9/4/2026 by MarketBeat.com Staff.
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