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Upbound Group (UPBD) Competitors

Upbound Group logo
$17.84 0.00 (0.00%)
Closing price 05/22/2026 04:00 PM Eastern
Extended Trading
$17.88 +0.04 (+0.20%)
As of 05/22/2026 07:51 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more.

UPBD vs. BC, RNG, DLO, SEZL, and FOUR

Should you buy Upbound Group stock or one of its competitors? MarketBeat compares Upbound Group with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Upbound Group include Brunswick (BC), RingCentral (RNG), DLocal (DLO), Sezzle (SEZL), and Shift4 Payments (FOUR).

How does Upbound Group compare to Brunswick?

Upbound Group (NASDAQ:UPBD) and Brunswick (NYSE:BC) are related companies, but which is the better stock? We will compare the two companies based on the strength of their dividends, institutional ownership, risk, profitability, media sentiment, valuation, analyst recommendations and earnings.

Upbound Group has a beta of 1.83, indicating that its share price is 83% more volatile than the broader market. Comparatively, Brunswick has a beta of 1.33, indicating that its share price is 33% more volatile than the broader market.

Upbound Group pays an annual dividend of $1.56 per share and has a dividend yield of 8.7%. Brunswick pays an annual dividend of $1.76 per share and has a dividend yield of 2.2%. Upbound Group pays out 109.1% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Brunswick pays out -83.8% of its earnings in the form of a dividend. Upbound Group has increased its dividend for 5 consecutive years and Brunswick has increased its dividend for 13 consecutive years.

90.3% of Upbound Group shares are owned by institutional investors. Comparatively, 99.3% of Brunswick shares are owned by institutional investors. 2.6% of Upbound Group shares are owned by company insiders. Comparatively, 1.0% of Brunswick shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

In the previous week, Brunswick had 7 more articles in the media than Upbound Group. MarketBeat recorded 9 mentions for Brunswick and 2 mentions for Upbound Group. Upbound Group's average media sentiment score of 0.87 beat Brunswick's score of 0.34 indicating that Upbound Group is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Upbound Group
0 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive
Brunswick
3 Very Positive mention(s)
1 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
2 Very Negative mention(s)
Neutral

Upbound Group has a net margin of 1.78% compared to Brunswick's net margin of -2.47%. Upbound Group's return on equity of 35.56% beat Brunswick's return on equity.

Company Net Margins Return on Equity Return on Assets
Upbound Group1.78% 35.56% 7.79%
Brunswick -2.47%13.30%4.09%

Upbound Group presently has a consensus price target of $31.33, indicating a potential upside of 75.64%. Brunswick has a consensus price target of $87.00, indicating a potential upside of 7.48%. Given Upbound Group's stronger consensus rating and higher possible upside, analysts plainly believe Upbound Group is more favorable than Brunswick.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Upbound Group
0 Sell rating(s)
1 Hold rating(s)
3 Buy rating(s)
1 Strong Buy rating(s)
3.00
Brunswick
1 Sell rating(s)
7 Hold rating(s)
6 Buy rating(s)
1 Strong Buy rating(s)
2.47

Upbound Group has higher earnings, but lower revenue than Brunswick. Brunswick is trading at a lower price-to-earnings ratio than Upbound Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Upbound Group$4.70B0.22$73.24M$1.4312.48
Brunswick$5.36B0.98-$137.30M-$2.10N/A

Summary

Upbound Group beats Brunswick on 12 of the 19 factors compared between the two stocks.

How does Upbound Group compare to RingCentral?

RingCentral (NYSE:RNG) and Upbound Group (NASDAQ:UPBD) are both business services companies, but which is the superior investment? We will contrast the two businesses based on the strength of their risk, institutional ownership, profitability, dividends, valuation, analyst recommendations, earnings and media sentiment.

RingCentral currently has a consensus target price of $43.00, indicating a potential downside of 1.31%. Upbound Group has a consensus target price of $31.33, indicating a potential upside of 75.64%. Given Upbound Group's stronger consensus rating and higher probable upside, analysts clearly believe Upbound Group is more favorable than RingCentral.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
RingCentral
0 Sell rating(s)
10 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.23
Upbound Group
0 Sell rating(s)
1 Hold rating(s)
3 Buy rating(s)
1 Strong Buy rating(s)
3.00

RingCentral pays an annual dividend of $0.30 per share and has a dividend yield of 0.7%. Upbound Group pays an annual dividend of $1.56 per share and has a dividend yield of 8.7%. RingCentral pays out 31.9% of its earnings in the form of a dividend. Upbound Group pays out 109.1% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Upbound Group has raised its dividend for 5 consecutive years. Upbound Group is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

RingCentral has a beta of 1.13, indicating that its share price is 13% more volatile than the broader market. Comparatively, Upbound Group has a beta of 1.83, indicating that its share price is 83% more volatile than the broader market.

In the previous week, RingCentral had 7 more articles in the media than Upbound Group. MarketBeat recorded 9 mentions for RingCentral and 2 mentions for Upbound Group. Upbound Group's average media sentiment score of 0.87 beat RingCentral's score of 0.79 indicating that Upbound Group is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
RingCentral
6 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Upbound Group
0 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive

Upbound Group has higher revenue and earnings than RingCentral. Upbound Group is trading at a lower price-to-earnings ratio than RingCentral, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
RingCentral$2.52B1.46$43.39M$0.9446.35
Upbound Group$4.70B0.22$73.24M$1.4312.48

RingCentral has a net margin of 3.31% compared to Upbound Group's net margin of 1.78%. Upbound Group's return on equity of 35.56% beat RingCentral's return on equity.

Company Net Margins Return on Equity Return on Assets
RingCentral3.31% -33.75% 12.40%
Upbound Group 1.78%35.56%7.79%

98.6% of RingCentral shares are owned by institutional investors. Comparatively, 90.3% of Upbound Group shares are owned by institutional investors. 7.3% of RingCentral shares are owned by company insiders. Comparatively, 2.6% of Upbound Group shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

Summary

Upbound Group beats RingCentral on 11 of the 19 factors compared between the two stocks.

How does Upbound Group compare to DLocal?

DLocal (NASDAQ:DLO) and Upbound Group (NASDAQ:UPBD) are both business services companies, but which is the superior investment? We will compare the two businesses based on the strength of their institutional ownership, valuation, risk, earnings, media sentiment, dividends, profitability and analyst recommendations.

90.1% of DLocal shares are held by institutional investors. Comparatively, 90.3% of Upbound Group shares are held by institutional investors. 45.4% of DLocal shares are held by insiders. Comparatively, 2.6% of Upbound Group shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

In the previous week, DLocal had 4 more articles in the media than Upbound Group. MarketBeat recorded 6 mentions for DLocal and 2 mentions for Upbound Group. Upbound Group's average media sentiment score of 0.87 beat DLocal's score of 0.43 indicating that Upbound Group is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
DLocal
3 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Neutral
Upbound Group
0 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive

DLocal currently has a consensus price target of $16.63, indicating a potential upside of 37.85%. Upbound Group has a consensus price target of $31.33, indicating a potential upside of 75.64%. Given Upbound Group's stronger consensus rating and higher probable upside, analysts plainly believe Upbound Group is more favorable than DLocal.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
DLocal
0 Sell rating(s)
2 Hold rating(s)
5 Buy rating(s)
1 Strong Buy rating(s)
2.88
Upbound Group
0 Sell rating(s)
1 Hold rating(s)
3 Buy rating(s)
1 Strong Buy rating(s)
3.00

DLocal has a net margin of 15.85% compared to Upbound Group's net margin of 1.78%. DLocal's return on equity of 41.22% beat Upbound Group's return on equity.

Company Net Margins Return on Equity Return on Assets
DLocal15.85% 41.22% 14.27%
Upbound Group 1.78%35.56%7.79%

DLocal has a beta of 1.04, meaning that its share price is 4% more volatile than the broader market. Comparatively, Upbound Group has a beta of 1.83, meaning that its share price is 83% more volatile than the broader market.

DLocal has higher earnings, but lower revenue than Upbound Group. Upbound Group is trading at a lower price-to-earnings ratio than DLocal, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
DLocal$1.09B3.25$196.80M$0.6319.14
Upbound Group$4.70B0.22$73.24M$1.4312.48

Summary

DLocal beats Upbound Group on 9 of the 16 factors compared between the two stocks.

How does Upbound Group compare to Sezzle?

Upbound Group (NASDAQ:UPBD) and Sezzle (NASDAQ:SEZL) are both business services companies, but which is the better investment? We will compare the two companies based on the strength of their dividends, institutional ownership, valuation, risk, analyst recommendations, media sentiment, earnings and profitability.

90.3% of Upbound Group shares are held by institutional investors. Comparatively, 2.0% of Sezzle shares are held by institutional investors. 2.6% of Upbound Group shares are held by company insiders. Comparatively, 49.5% of Sezzle shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

Upbound Group currently has a consensus price target of $31.33, suggesting a potential upside of 75.64%. Sezzle has a consensus price target of $118.00, suggesting a potential upside of 14.79%. Given Upbound Group's stronger consensus rating and higher probable upside, research analysts plainly believe Upbound Group is more favorable than Sezzle.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Upbound Group
0 Sell rating(s)
1 Hold rating(s)
3 Buy rating(s)
1 Strong Buy rating(s)
3.00
Sezzle
0 Sell rating(s)
3 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.57

Upbound Group has a beta of 1.83, suggesting that its share price is 83% more volatile than the broader market. Comparatively, Sezzle has a beta of 6.91, suggesting that its share price is 591% more volatile than the broader market.

In the previous week, Sezzle had 8 more articles in the media than Upbound Group. MarketBeat recorded 10 mentions for Sezzle and 2 mentions for Upbound Group. Upbound Group's average media sentiment score of 0.87 beat Sezzle's score of 0.23 indicating that Upbound Group is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Upbound Group
0 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive
Sezzle
2 Very Positive mention(s)
0 Positive mention(s)
7 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral

Sezzle has lower revenue, but higher earnings than Upbound Group. Upbound Group is trading at a lower price-to-earnings ratio than Sezzle, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Upbound Group$4.70B0.22$73.24M$1.4312.48
Sezzle$450.28M7.68$133.13M$4.2124.42

Sezzle has a net margin of 30.83% compared to Upbound Group's net margin of 1.78%. Sezzle's return on equity of 87.46% beat Upbound Group's return on equity.

Company Net Margins Return on Equity Return on Assets
Upbound Group1.78% 35.56% 7.79%
Sezzle 30.83%87.46%36.29%

Summary

Sezzle beats Upbound Group on 11 of the 17 factors compared between the two stocks.

How does Upbound Group compare to Shift4 Payments?

Shift4 Payments (NYSE:FOUR) and Upbound Group (NASDAQ:UPBD) are both business services companies, but which is the better investment? We will compare the two businesses based on the strength of their risk, dividends, profitability, earnings, analyst recommendations, institutional ownership, valuation and media sentiment.

In the previous week, Shift4 Payments had 2 more articles in the media than Upbound Group. MarketBeat recorded 4 mentions for Shift4 Payments and 2 mentions for Upbound Group. Upbound Group's average media sentiment score of 0.87 beat Shift4 Payments' score of 0.00 indicating that Upbound Group is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Shift4 Payments
0 Very Positive mention(s)
0 Positive mention(s)
4 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Upbound Group
0 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive

Shift4 Payments has a beta of 1.44, meaning that its stock price is 44% more volatile than the broader market. Comparatively, Upbound Group has a beta of 1.83, meaning that its stock price is 83% more volatile than the broader market.

Shift4 Payments has a net margin of 2.63% compared to Upbound Group's net margin of 1.78%. Upbound Group's return on equity of 35.56% beat Shift4 Payments' return on equity.

Company Net Margins Return on Equity Return on Assets
Shift4 Payments2.63% 33.55% 5.01%
Upbound Group 1.78%35.56%7.79%

Shift4 Payments has higher earnings, but lower revenue than Upbound Group. Upbound Group is trading at a lower price-to-earnings ratio than Shift4 Payments, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Shift4 Payments$4.18B0.82$119M$0.8451.52
Upbound Group$4.70B0.22$73.24M$1.4312.48

98.9% of Shift4 Payments shares are owned by institutional investors. Comparatively, 90.3% of Upbound Group shares are owned by institutional investors. 25.2% of Shift4 Payments shares are owned by insiders. Comparatively, 2.6% of Upbound Group shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Shift4 Payments presently has a consensus target price of $71.38, suggesting a potential upside of 64.93%. Upbound Group has a consensus target price of $31.33, suggesting a potential upside of 75.64%. Given Upbound Group's stronger consensus rating and higher probable upside, analysts clearly believe Upbound Group is more favorable than Shift4 Payments.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Shift4 Payments
2 Sell rating(s)
10 Hold rating(s)
11 Buy rating(s)
0 Strong Buy rating(s)
2.39
Upbound Group
0 Sell rating(s)
1 Hold rating(s)
3 Buy rating(s)
1 Strong Buy rating(s)
3.00

Summary

Upbound Group beats Shift4 Payments on 9 of the 17 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding UPBD and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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UPBD vs. The Competition

MetricUpbound GroupFIN IndustryFinance SectorNASDAQ Exchange
Market Cap$1.04B$1.87B$13.60B$12.34B
Dividend Yield8.74%5.27%5.84%5.28%
P/E Ratio12.4810.8624.8322.89
Price / Sales0.221.54153.6286.28
Price / Cash0.595.4420.1556.67
Price / Book1.451.822.157.14
Net Income$73.24M$114.78M$1.13B$335.98M
7 Day Performance3.54%0.58%0.61%3.56%
1 Month Performance-9.76%-7.36%-0.07%2.54%
1 Year Performance-22.03%-12.47%12.01%35.05%

Upbound Group Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
UPBD
Upbound Group
4.8283 of 5 stars
$17.84
flat
$31.33
+75.6%
-22.0%$1.04B$4.70B12.4812,050
BC
Brunswick
3.6967 of 5 stars
$74.18
-3.0%
$87.00
+17.3%
+62.8%$4.82B$5.36BN/A14,000
RNG
RingCentral
2.8654 of 5 stars
$42.40
+4.2%
$43.00
+1.4%
+67.9%$3.56B$2.55B45.117,378
DLO
DLocal
4.311 of 5 stars
$11.86
+2.9%
$16.63
+40.2%
+7.1%$3.50B$1.21B18.821,274
SEZL
Sezzle
3.7178 of 5 stars
$103.74
+1.3%
$118.00
+13.7%
-2.4%$3.49B$450.28M24.64540

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This page (NASDAQ:UPBD) was last updated on 5/25/2026 by MarketBeat.com Staff.
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