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Upbound Group (UPBD) Competitors

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$20.46 -0.62 (-2.94%)
Closing price 07/24/2026 04:00 PM Eastern
Extended Trading
$20.47 +0.01 (+0.05%)
As of 07/24/2026 07:34 PM Eastern
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UPBD vs. BC, RELY, HRI, ANDG, and MARA

Should you buy Upbound Group stock or one of its competitors? MarketBeat compares Upbound Group with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Upbound Group include Brunswick (BC), Remitly Global (RELY), Herc (HRI), Andersen Group (ANDG), and Marathon Digital (MARA).

How does Upbound Group compare to Brunswick?

Brunswick (NYSE:BC) and Upbound Group (NASDAQ:UPBD) are related companies, but which is the superior investment? We will contrast the two companies based on the strength of their valuation, media sentiment, earnings, analyst recommendations, institutional ownership, risk, profitability and dividends.

Brunswick has a beta of 1.33, indicating that its share price is 33% more volatile than the broader market. Comparatively, Upbound Group has a beta of 1.79, indicating that its share price is 79% more volatile than the broader market.

Brunswick pays an annual dividend of $1.76 per share and has a dividend yield of 2.2%. Upbound Group pays an annual dividend of $1.56 per share and has a dividend yield of 7.6%. Brunswick pays out -83.8% of its earnings in the form of a dividend. Upbound Group pays out 109.1% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Brunswick has raised its dividend for 13 consecutive years and Upbound Group has raised its dividend for 5 consecutive years.

Upbound Group has a net margin of 1.78% compared to Brunswick's net margin of -2.47%. Upbound Group's return on equity of 35.56% beat Brunswick's return on equity.

Company Net Margins Return on Equity Return on Assets
Brunswick-2.47% 13.30% 4.09%
Upbound Group 1.78%35.56%7.79%

99.3% of Brunswick shares are owned by institutional investors. Comparatively, 90.3% of Upbound Group shares are owned by institutional investors. 1.0% of Brunswick shares are owned by insiders. Comparatively, 1.2% of Upbound Group shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

In the previous week, Brunswick had 14 more articles in the media than Upbound Group. MarketBeat recorded 18 mentions for Brunswick and 4 mentions for Upbound Group. Brunswick's average media sentiment score of 0.71 beat Upbound Group's score of 0.63 indicating that Brunswick is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Brunswick
8 Very Positive mention(s)
2 Positive mention(s)
7 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Upbound Group
1 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Upbound Group has lower revenue, but higher earnings than Brunswick. Brunswick is trading at a lower price-to-earnings ratio than Upbound Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Brunswick$5.52B0.94-$137.30M-$2.10N/A
Upbound Group$4.70B0.25$73.24M$1.4314.31

Brunswick presently has a consensus target price of $87.07, indicating a potential upside of 8.97%. Upbound Group has a consensus target price of $31.00, indicating a potential upside of 51.52%. Given Upbound Group's stronger consensus rating and higher possible upside, analysts plainly believe Upbound Group is more favorable than Brunswick.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Brunswick
1 Sell rating(s)
7 Hold rating(s)
6 Buy rating(s)
1 Strong Buy rating(s)
2.47
Upbound Group
0 Sell rating(s)
2 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.60

Summary

Upbound Group beats Brunswick on 11 of the 20 factors compared between the two stocks.

How does Upbound Group compare to Remitly Global?

Remitly Global (NASDAQ:RELY) and Upbound Group (NASDAQ:UPBD) are both business services companies, but which is the superior stock? We will contrast the two companies based on the strength of their profitability, dividends, earnings, risk, media sentiment, valuation, analyst recommendations and institutional ownership.

Upbound Group has higher revenue and earnings than Remitly Global. Upbound Group is trading at a lower price-to-earnings ratio than Remitly Global, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Remitly Global$1.64B2.90$67.93M$0.4945.98
Upbound Group$4.70B0.25$73.24M$1.4314.31

Remitly Global has a beta of 0.34, meaning that its stock price is 66% less volatile than the broader market. Comparatively, Upbound Group has a beta of 1.79, meaning that its stock price is 79% more volatile than the broader market.

Remitly Global currently has a consensus price target of $25.50, indicating a potential upside of 13.18%. Upbound Group has a consensus price target of $31.00, indicating a potential upside of 51.52%. Given Upbound Group's higher possible upside, analysts plainly believe Upbound Group is more favorable than Remitly Global.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Remitly Global
0 Sell rating(s)
2 Hold rating(s)
9 Buy rating(s)
1 Strong Buy rating(s)
2.92
Upbound Group
0 Sell rating(s)
2 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.60

74.3% of Remitly Global shares are held by institutional investors. Comparatively, 90.3% of Upbound Group shares are held by institutional investors. 6.5% of Remitly Global shares are held by insiders. Comparatively, 1.2% of Upbound Group shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

Remitly Global has a net margin of 6.12% compared to Upbound Group's net margin of 1.78%. Upbound Group's return on equity of 35.56% beat Remitly Global's return on equity.

Company Net Margins Return on Equity Return on Assets
Remitly Global6.12% 12.90% 8.24%
Upbound Group 1.78%35.56%7.79%

In the previous week, Remitly Global had 2 more articles in the media than Upbound Group. MarketBeat recorded 6 mentions for Remitly Global and 4 mentions for Upbound Group. Remitly Global's average media sentiment score of 0.84 beat Upbound Group's score of 0.63 indicating that Remitly Global is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Remitly Global
3 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Upbound Group
1 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Summary

Remitly Global beats Upbound Group on 10 of the 17 factors compared between the two stocks.

How does Upbound Group compare to Herc?

Herc (NYSE:HRI) and Upbound Group (NASDAQ:UPBD) are both business services companies, but which is the better investment? We will compare the two businesses based on the strength of their dividends, profitability, valuation, media sentiment, analyst recommendations, earnings, risk and institutional ownership.

In the previous week, Herc had 4 more articles in the media than Upbound Group. MarketBeat recorded 8 mentions for Herc and 4 mentions for Upbound Group. Herc's average media sentiment score of 0.85 beat Upbound Group's score of 0.63 indicating that Herc is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Herc
5 Very Positive mention(s)
1 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Upbound Group
1 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Upbound Group has a net margin of 1.78% compared to Herc's net margin of -0.11%. Upbound Group's return on equity of 35.56% beat Herc's return on equity.

Company Net Margins Return on Equity Return on Assets
Herc-0.11% 10.72% 1.49%
Upbound Group 1.78%35.56%7.79%

Herc has a beta of 1.88, indicating that its stock price is 88% more volatile than the broader market. Comparatively, Upbound Group has a beta of 1.79, indicating that its stock price is 79% more volatile than the broader market.

Herc currently has a consensus target price of $173.43, suggesting a potential upside of 6.84%. Upbound Group has a consensus target price of $31.00, suggesting a potential upside of 51.52%. Given Upbound Group's stronger consensus rating and higher possible upside, analysts plainly believe Upbound Group is more favorable than Herc.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Herc
1 Sell rating(s)
3 Hold rating(s)
5 Buy rating(s)
0 Strong Buy rating(s)
2.44
Upbound Group
0 Sell rating(s)
2 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.60

Herc pays an annual dividend of $2.80 per share and has a dividend yield of 1.7%. Upbound Group pays an annual dividend of $1.56 per share and has a dividend yield of 7.6%. Herc pays out -1,037.0% of its earnings in the form of a dividend. Upbound Group pays out 109.1% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Herc has raised its dividend for 2 consecutive years and Upbound Group has raised its dividend for 5 consecutive years. Upbound Group is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

93.1% of Herc shares are owned by institutional investors. Comparatively, 90.3% of Upbound Group shares are owned by institutional investors. 2.2% of Herc shares are owned by company insiders. Comparatively, 1.2% of Upbound Group shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.

Upbound Group has higher revenue and earnings than Herc. Herc is trading at a lower price-to-earnings ratio than Upbound Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Herc$4.38B1.24$1M-$0.27N/A
Upbound Group$4.70B0.25$73.24M$1.4314.31

Summary

Upbound Group beats Herc on 11 of the 19 factors compared between the two stocks.

How does Upbound Group compare to Andersen Group?

Andersen Group (NYSE:ANDG) and Upbound Group (NASDAQ:UPBD) are both business services companies, but which is the superior stock? We will contrast the two businesses based on the strength of their institutional ownership, media sentiment, earnings, risk, analyst recommendations, profitability, dividends and valuation.

Upbound Group has a net margin of 1.78% compared to Andersen Group's net margin of 0.00%. Upbound Group's return on equity of 35.56% beat Andersen Group's return on equity.

Company Net Margins Return on Equity Return on Assets
Andersen GroupN/A N/A N/A
Upbound Group 1.78%35.56%7.79%

90.3% of Upbound Group shares are owned by institutional investors. 13.0% of Andersen Group shares are owned by company insiders. Comparatively, 1.2% of Upbound Group shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

Upbound Group has higher revenue and earnings than Andersen Group. Upbound Group is trading at a lower price-to-earnings ratio than Andersen Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Andersen Group$871.37M5.54-$2.32M$0.17251.46
Upbound Group$4.70B0.25$73.24M$1.4314.31

Andersen Group currently has a consensus price target of $39.00, suggesting a potential downside of 8.77%. Upbound Group has a consensus price target of $31.00, suggesting a potential upside of 51.52%. Given Upbound Group's stronger consensus rating and higher probable upside, analysts clearly believe Upbound Group is more favorable than Andersen Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Andersen Group
1 Sell rating(s)
3 Hold rating(s)
4 Buy rating(s)
1 Strong Buy rating(s)
2.56
Upbound Group
0 Sell rating(s)
2 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.60

In the previous week, Upbound Group had 2 more articles in the media than Andersen Group. MarketBeat recorded 4 mentions for Upbound Group and 2 mentions for Andersen Group. Upbound Group's average media sentiment score of 0.63 beat Andersen Group's score of 0.10 indicating that Upbound Group is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Andersen Group
0 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Upbound Group
1 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Summary

Upbound Group beats Andersen Group on 11 of the 16 factors compared between the two stocks.

How does Upbound Group compare to Marathon Digital?

Upbound Group (NASDAQ:UPBD) and Marathon Digital (NASDAQ:MARA) are both finance companies, but which is the superior stock? We will compare the two companies based on the strength of their dividends, earnings, risk, valuation, analyst recommendations, profitability, institutional ownership and media sentiment.

Upbound Group presently has a consensus price target of $31.00, indicating a potential upside of 51.52%. Marathon Digital has a consensus price target of $18.50, indicating a potential upside of 52.64%. Given Marathon Digital's higher probable upside, analysts plainly believe Marathon Digital is more favorable than Upbound Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Upbound Group
0 Sell rating(s)
2 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.60
Marathon Digital
2 Sell rating(s)
2 Hold rating(s)
8 Buy rating(s)
0 Strong Buy rating(s)
2.50

90.3% of Upbound Group shares are owned by institutional investors. Comparatively, 44.5% of Marathon Digital shares are owned by institutional investors. 1.2% of Upbound Group shares are owned by insiders. Comparatively, 1.0% of Marathon Digital shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

Upbound Group has a beta of 1.79, indicating that its stock price is 79% more volatile than the broader market. Comparatively, Marathon Digital has a beta of 5.36, indicating that its stock price is 436% more volatile than the broader market.

In the previous week, Marathon Digital had 14 more articles in the media than Upbound Group. MarketBeat recorded 18 mentions for Marathon Digital and 4 mentions for Upbound Group. Upbound Group's average media sentiment score of 0.63 beat Marathon Digital's score of 0.19 indicating that Upbound Group is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Upbound Group
1 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Marathon Digital
5 Very Positive mention(s)
4 Positive mention(s)
5 Neutral mention(s)
0 Negative mention(s)
3 Very Negative mention(s)
Neutral

Upbound Group has a net margin of 1.78% compared to Marathon Digital's net margin of -234.83%. Upbound Group's return on equity of 35.56% beat Marathon Digital's return on equity.

Company Net Margins Return on Equity Return on Assets
Upbound Group1.78% 35.56% 7.79%
Marathon Digital -234.83%-23.20%-12.51%

Upbound Group has higher revenue and earnings than Marathon Digital. Marathon Digital is trading at a lower price-to-earnings ratio than Upbound Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Upbound Group$4.70B0.25$73.24M$1.4314.31
Marathon Digital$907.09M5.09-$1.31B-$5.72N/A

Summary

Upbound Group beats Marathon Digital on 11 of the 16 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding UPBD and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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UPBD vs. The Competition

MetricUpbound GroupFIN IndustryFinance SectorNASDAQ Exchange
Market Cap$1.23B$2.08B$14.33B$12.26B
Dividend Yield7.40%4.53%5.71%9.79%
P/E Ratio14.3116.6620.4223.64
Price / Sales0.251.6845.2789.90
Price / Cash0.695.9019.2159.64
Price / Book1.702.042.256.07
Net Income$73.24M$114.78M$1.14B$331.99M
7 Day Performance-7.67%-3.21%-0.48%-0.63%
1 Month Performance3.13%0.12%1.22%-2.00%
1 Year Performance-18.42%-11.11%12.25%13.62%

Upbound Group Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
UPBD
Upbound Group
4.8688 of 5 stars
$20.46
-2.9%
$31.00
+51.5%
-18.7%$1.23B$4.70B14.3112,050
BC
Brunswick
3.6256 of 5 stars
$80.40
+1.6%
$87.07
+8.3%
+34.7%$5.22B$5.36BN/A14,000
RELY
Remitly Global
3.23 of 5 stars
$23.72
-0.6%
$25.50
+7.5%
+31.3%$4.99B$1.64B48.403,200
HRI
Herc
2.7076 of 5 stars
$149.18
+1.2%
$173.43
+16.3%
+10.2%$4.98B$4.38BN/A9,600
ANDG
Andersen Group
2.3583 of 5 stars
$43.36
+1.8%
$39.00
-10.0%
N/A$4.91B$838.69M255.622,300

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This page (NASDAQ:UPBD) was last updated on 7/25/2026 by MarketBeat.com Staff.
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