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Upbound Group (UPBD) Competitors

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$26.67 +0.36 (+1.36%)
Closing price 07/3/2025 02:07 PM Eastern
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$26.67 +0.00 (+0.00%)
As of 07/3/2025 04:20 PM Eastern
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UPBD vs. BC, AMTM, SEZL, MARA, ETSY, WSC, LIF, STNE, FTDR, and QBTS

Should you be buying Upbound Group stock or one of its competitors? The main competitors of Upbound Group include Brunswick (BC), Amentum (AMTM), Sezzle (SEZL), Marathon Digital (MARA), Etsy (ETSY), WillScot (WSC), Life360 (LIF), StoneCo (STNE), Frontdoor (FTDR), and D-Wave Quantum (QBTS).

Upbound Group vs. Its Competitors

Brunswick (NYSE:BC) and Upbound Group (NASDAQ:UPBD) are related companies, but which is the better investment? We will contrast the two businesses based on the strength of their valuation, earnings, dividends, media sentiment, profitability, risk, institutional ownership and analyst recommendations.

99.3% of Brunswick shares are held by institutional investors. Comparatively, 90.3% of Upbound Group shares are held by institutional investors. 0.8% of Brunswick shares are held by insiders. Comparatively, 2.6% of Upbound Group shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.

Brunswick pays an annual dividend of $1.72 per share and has a dividend yield of 2.9%. Upbound Group pays an annual dividend of $1.56 per share and has a dividend yield of 5.8%. Brunswick pays out 142.1% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Upbound Group pays out 73.2% of its earnings in the form of a dividend. Brunswick has increased its dividend for 13 consecutive years and Upbound Group has increased its dividend for 5 consecutive years. Upbound Group is clearly the better dividend stock, given its higher yield and lower payout ratio.

Upbound Group has a net margin of 2.74% compared to Brunswick's net margin of 1.62%. Upbound Group's return on equity of 36.30% beat Brunswick's return on equity.

Company Net Margins Return on Equity Return on Assets
Brunswick1.62% 12.88% 4.20%
Upbound Group 2.74%36.30%8.39%

Brunswick has higher revenue and earnings than Upbound Group. Upbound Group is trading at a lower price-to-earnings ratio than Brunswick, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Brunswick$5.24B0.75$130.10M$1.2149.12
Upbound Group$4.32B0.36$123.48M$2.1312.52

In the previous week, Brunswick had 4 more articles in the media than Upbound Group. MarketBeat recorded 7 mentions for Brunswick and 3 mentions for Upbound Group. Brunswick's average media sentiment score of 1.28 beat Upbound Group's score of 1.12 indicating that Brunswick is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Brunswick
5 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Upbound Group
2 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Brunswick has a beta of 1.27, indicating that its stock price is 27% more volatile than the S&P 500. Comparatively, Upbound Group has a beta of 1.74, indicating that its stock price is 74% more volatile than the S&P 500.

Brunswick presently has a consensus price target of $70.00, suggesting a potential upside of 17.77%. Upbound Group has a consensus price target of $34.50, suggesting a potential upside of 29.36%. Given Upbound Group's stronger consensus rating and higher possible upside, analysts plainly believe Upbound Group is more favorable than Brunswick.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Brunswick
0 Sell rating(s)
7 Hold rating(s)
7 Buy rating(s)
0 Strong Buy rating(s)
2.50
Upbound Group
0 Sell rating(s)
2 Hold rating(s)
2 Buy rating(s)
1 Strong Buy rating(s)
2.80

Summary

Upbound Group beats Brunswick on 11 of the 20 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding UPBD and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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UPBD vs. The Competition

MetricUpbound GroupFIN IndustryFinance SectorNASDAQ Exchange
Market Cap$1.52B$2.25B$12.09B$9.04B
Dividend Yield5.92%3.77%5.53%4.01%
P/E Ratio12.5212.5120.0520.25
Price / Sales0.361.8125.60118.18
Price / Cash0.886.3021.6858.07
Price / Book2.322.482.285.67
Net Income$123.48M$177.61M$1.00B$249.21M
7 Day Performance4.67%3.41%2.25%3.27%
1 Month Performance8.94%7.58%4.63%5.55%
1 Year Performance-9.69%2.91%538.61%21.08%

Upbound Group Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
UPBD
Upbound Group
4.5602 of 5 stars
$26.67
+1.4%
$34.50
+29.4%
-11.1%$1.52B$4.32B12.5211,970Positive News
BC
Brunswick
4.4545 of 5 stars
$55.29
-0.5%
$70.00
+26.6%
-14.6%$3.65B$5.24B45.6915,000Positive News
AMTM
Amentum
2.4175 of 5 stars
$23.61
+0.7%
$25.22
+6.8%
N/A$5.71B$8.39B0.0053,000
SEZL
Sezzle
2.3384 of 5 stars
$179.25
+8.4%
$96.94
-45.9%
+1,104.4%$5.51B$271.13M60.56540News Coverage
Analyst Forecast
Insider Trade
MARA
Marathon Digital
1.9548 of 5 stars
$15.68
+4.3%
$20.94
+33.6%
-15.5%$5.29B$656.38M-10.819Options Volume
ETSY
Etsy
3.6438 of 5 stars
$50.16
-0.9%
$49.91
-0.5%
-6.6%$5.28B$2.81B35.832,400Insider Trade
WSC
WillScot
4.2645 of 5 stars
$27.40
-3.5%
$40.63
+48.3%
-23.0%$5.18B$2.40B304.484,500
LIF
Life360
1.6915 of 5 stars
$65.25
+5.0%
$58.67
-10.1%
+101.3%$4.75B$371.48M725.00600Analyst Forecast
Insider Trade
High Trading Volume
STNE
StoneCo
3.0238 of 5 stars
$16.04
+4.4%
$14.57
-9.2%
+33.2%$4.39B$2.46B-20.5616,793
FTDR
Frontdoor
3.0834 of 5 stars
$58.94
+0.6%
$54.00
-8.4%
+73.6%$4.31B$1.84B19.072,120News Coverage
Positive News
QBTS
D-Wave Quantum
1.6646 of 5 stars
$14.73
+5.1%
$13.57
-7.9%
+1,411.8%$4.10B$8.83M-24.553Analyst Forecast

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This page (NASDAQ:UPBD) was last updated on 7/5/2025 by MarketBeat.com Staff
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