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Upbound Group (UPBD) Competitors

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$19.62 -0.05 (-0.25%)
Closing price 08/14/2026 04:00 PM Eastern
Extended Trading
$19.62 0.00 (0.00%)
As of 08/14/2026 07:34 PM Eastern
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UPBD vs. BC, BFH, DAVE, UPST, and HAPN

Should you buy Upbound Group stock or one of its competitors? Upbound Group's main competitors and comparable companies include Brunswick (BC), Bread Financial (BFH), Dave (DAVE), Upstart (UPST), and Lendingclub (HAPN). Companies are selected based on similarities in market, industry, and size.

How does Upbound Group compare to Brunswick?

Upbound Group (NASDAQ:UPBD) and Brunswick (NYSE:BC) are related companies, but which is the better business? We will compare the two companies based on the strength of their dividends, valuation, earnings, analyst recommendations, media sentiment, profitability, institutional ownership and risk.

Upbound Group has higher earnings, but lower revenue than Brunswick. Brunswick is trading at a lower price-to-earnings ratio than Upbound Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Upbound Group$4.70B0.24$73.24M$1.5412.74
Brunswick$5.36B1.00-$137.30M-$1.31N/A

Upbound Group pays an annual dividend of $1.56 per share and has a dividend yield of 8.0%. Brunswick pays an annual dividend of $1.76 per share and has a dividend yield of 2.1%. Upbound Group pays out 101.3% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Brunswick pays out -134.4% of its earnings in the form of a dividend. Upbound Group has increased its dividend for 5 consecutive years and Brunswick has increased its dividend for 13 consecutive years.

Upbound Group has a net margin of 1.90% compared to Brunswick's net margin of -1.53%. Upbound Group's return on equity of 34.53% beat Brunswick's return on equity.

Company Net Margins Return on Equity Return on Assets
Upbound Group1.90% 34.53% 7.69%
Brunswick -1.53%15.28%4.60%

Upbound Group has a beta of 1.79, indicating that its share price is 79% more volatile than the broader market. Comparatively, Brunswick has a beta of 1.33, indicating that its share price is 33% more volatile than the broader market.

90.3% of Upbound Group shares are owned by institutional investors. Comparatively, 99.3% of Brunswick shares are owned by institutional investors. 1.2% of Upbound Group shares are owned by insiders. Comparatively, 1.0% of Brunswick shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

In the previous week, Brunswick had 6 more articles in the media than Upbound Group. MarketBeat recorded 8 mentions for Brunswick and 2 mentions for Upbound Group. Upbound Group's average media sentiment score of 1.86 beat Brunswick's score of 1.05 indicating that Upbound Group is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Upbound Group
1 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Very Positive
Brunswick
5 Very Positive mention(s)
0 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Upbound Group currently has a consensus target price of $30.67, indicating a potential upside of 56.30%. Brunswick has a consensus target price of $88.00, indicating a potential upside of 6.68%. Given Upbound Group's higher probable upside, analysts plainly believe Upbound Group is more favorable than Brunswick.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Upbound Group
1 Sell rating(s)
2 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.20
Brunswick
1 Sell rating(s)
7 Hold rating(s)
6 Buy rating(s)
1 Strong Buy rating(s)
2.47

Summary

Upbound Group beats Brunswick on 11 of the 20 factors compared between the two stocks.

How does Upbound Group compare to Bread Financial?

Upbound Group (NASDAQ:UPBD) and Bread Financial (NYSE:BFH) are both finance companies, but which is the superior stock? We will contrast the two businesses based on the strength of their institutional ownership, dividends, analyst recommendations, valuation, media sentiment, risk, earnings and profitability.

Bread Financial has higher revenue and earnings than Upbound Group. Bread Financial is trading at a lower price-to-earnings ratio than Upbound Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Upbound Group$4.70B0.24$73.24M$1.5412.74
Bread Financial$4.70B0.93$518M$12.828.83

Upbound Group has a beta of 1.79, meaning that its share price is 79% more volatile than the broader market. Comparatively, Bread Financial has a beta of 1.11, meaning that its share price is 11% more volatile than the broader market.

Upbound Group presently has a consensus price target of $30.67, indicating a potential upside of 56.30%. Bread Financial has a consensus price target of $110.58, indicating a potential downside of 2.33%. Given Upbound Group's higher possible upside, analysts plainly believe Upbound Group is more favorable than Bread Financial.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Upbound Group
1 Sell rating(s)
2 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.20
Bread Financial
1 Sell rating(s)
6 Hold rating(s)
8 Buy rating(s)
0 Strong Buy rating(s)
2.47

90.3% of Upbound Group shares are held by institutional investors. Comparatively, 99.5% of Bread Financial shares are held by institutional investors. 1.2% of Upbound Group shares are held by company insiders. Comparatively, 1.3% of Bread Financial shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

Bread Financial has a net margin of 11.95% compared to Upbound Group's net margin of 1.90%. Upbound Group's return on equity of 34.53% beat Bread Financial's return on equity.

Company Net Margins Return on Equity Return on Assets
Upbound Group1.90% 34.53% 7.69%
Bread Financial 11.95%18.42%2.76%

In the previous week, Bread Financial had 10 more articles in the media than Upbound Group. MarketBeat recorded 12 mentions for Bread Financial and 2 mentions for Upbound Group. Upbound Group's average media sentiment score of 1.86 beat Bread Financial's score of 0.79 indicating that Upbound Group is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Upbound Group
1 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Very Positive
Bread Financial
5 Very Positive mention(s)
1 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Upbound Group pays an annual dividend of $1.56 per share and has a dividend yield of 8.0%. Bread Financial pays an annual dividend of $0.92 per share and has a dividend yield of 0.8%. Upbound Group pays out 101.3% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Bread Financial pays out 7.2% of its earnings in the form of a dividend. Upbound Group has increased its dividend for 5 consecutive years. Upbound Group is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Summary

Bread Financial beats Upbound Group on 11 of the 19 factors compared between the two stocks.

How does Upbound Group compare to Dave?

Dave (NASDAQ:DAVE) and Upbound Group (NASDAQ:UPBD) are both finance companies, but which is the better business? We will contrast the two companies based on the strength of their institutional ownership, media sentiment, dividends, profitability, earnings, analyst recommendations, risk and valuation.

Dave has a net margin of 34.58% compared to Upbound Group's net margin of 1.90%. Dave's return on equity of 77.46% beat Upbound Group's return on equity.

Company Net Margins Return on Equity Return on Assets
Dave34.58% 77.46% 40.44%
Upbound Group 1.90%34.53%7.69%

In the previous week, Dave had 10 more articles in the media than Upbound Group. MarketBeat recorded 12 mentions for Dave and 2 mentions for Upbound Group. Upbound Group's average media sentiment score of 1.86 beat Dave's score of 0.02 indicating that Upbound Group is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Dave
1 Very Positive mention(s)
2 Positive mention(s)
5 Neutral mention(s)
1 Negative mention(s)
1 Very Negative mention(s)
Neutral
Upbound Group
1 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Very Positive

Dave has a beta of 3.83, suggesting that its stock price is 283% more volatile than the broader market. Comparatively, Upbound Group has a beta of 1.79, suggesting that its stock price is 79% more volatile than the broader market.

Dave has higher earnings, but lower revenue than Upbound Group. Upbound Group is trading at a lower price-to-earnings ratio than Dave, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Dave$554.20M7.70$195.87M$15.4221.70
Upbound Group$4.70B0.24$73.24M$1.5412.74

18.0% of Dave shares are held by institutional investors. Comparatively, 90.3% of Upbound Group shares are held by institutional investors. 23.6% of Dave shares are held by insiders. Comparatively, 1.2% of Upbound Group shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Dave presently has a consensus target price of $412.90, suggesting a potential upside of 23.41%. Upbound Group has a consensus target price of $30.67, suggesting a potential upside of 56.30%. Given Upbound Group's higher possible upside, analysts clearly believe Upbound Group is more favorable than Dave.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Dave
0 Sell rating(s)
3 Hold rating(s)
11 Buy rating(s)
0 Strong Buy rating(s)
2.79
Upbound Group
1 Sell rating(s)
2 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.20

Summary

Dave beats Upbound Group on 12 of the 16 factors compared between the two stocks.

How does Upbound Group compare to Upstart?

Upstart (NASDAQ:UPST) and Upbound Group (NASDAQ:UPBD) are both finance companies, but which is the better investment? We will contrast the two companies based on the strength of their dividends, institutional ownership, valuation, profitability, earnings, risk, analyst recommendations and media sentiment.

Upstart currently has a consensus price target of $44.40, indicating a potential upside of 45.91%. Upbound Group has a consensus price target of $30.67, indicating a potential upside of 56.30%. Given Upbound Group's higher probable upside, analysts plainly believe Upbound Group is more favorable than Upstart.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Upstart
2 Sell rating(s)
6 Hold rating(s)
8 Buy rating(s)
0 Strong Buy rating(s)
2.38
Upbound Group
1 Sell rating(s)
2 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.20

Upstart has a beta of 2.29, suggesting that its stock price is 129% more volatile than the broader market. Comparatively, Upbound Group has a beta of 1.79, suggesting that its stock price is 79% more volatile than the broader market.

63.0% of Upstart shares are held by institutional investors. Comparatively, 90.3% of Upbound Group shares are held by institutional investors. 17.3% of Upstart shares are held by company insiders. Comparatively, 1.2% of Upbound Group shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

Upstart has a net margin of 4.84% compared to Upbound Group's net margin of 1.90%. Upbound Group's return on equity of 34.53% beat Upstart's return on equity.

Company Net Margins Return on Equity Return on Assets
Upstart4.84% 7.13% 1.82%
Upbound Group 1.90%34.53%7.69%

In the previous week, Upstart had 2 more articles in the media than Upbound Group. MarketBeat recorded 4 mentions for Upstart and 2 mentions for Upbound Group. Upbound Group's average media sentiment score of 1.86 beat Upstart's score of 0.51 indicating that Upbound Group is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Upstart
0 Very Positive mention(s)
1 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Upbound Group
1 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Very Positive

Upbound Group has higher revenue and earnings than Upstart. Upbound Group is trading at a lower price-to-earnings ratio than Upstart, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Upstart$1.04B2.84$53.60M$0.4962.10
Upbound Group$4.70B0.24$73.24M$1.5412.74

Summary

Upstart and Upbound Group tied by winning 8 of the 16 factors compared between the two stocks.

How does Upbound Group compare to Lendingclub?

Lendingclub (NASDAQ:HAPN) and Upbound Group (NASDAQ:UPBD) are both finance companies, but which is the superior investment? We will compare the two businesses based on the strength of their media sentiment, dividends, valuation, earnings, institutional ownership, risk, analyst recommendations and profitability.

Lendingclub currently has a consensus target price of $25.00, suggesting a potential upside of 27.75%. Upbound Group has a consensus target price of $30.67, suggesting a potential upside of 56.30%. Given Upbound Group's higher probable upside, analysts plainly believe Upbound Group is more favorable than Lendingclub.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Lendingclub
0 Sell rating(s)
1 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.67
Upbound Group
1 Sell rating(s)
2 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.20

74.1% of Lendingclub shares are held by institutional investors. Comparatively, 90.3% of Upbound Group shares are held by institutional investors. 3.3% of Lendingclub shares are held by insiders. Comparatively, 1.2% of Upbound Group shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

Lendingclub has a beta of 1.91, meaning that its share price is 91% more volatile than the broader market. Comparatively, Upbound Group has a beta of 1.79, meaning that its share price is 79% more volatile than the broader market.

Lendingclub has a net margin of 18.67% compared to Upbound Group's net margin of 1.90%. Upbound Group's return on equity of 34.53% beat Lendingclub's return on equity.

Company Net Margins Return on Equity Return on Assets
Lendingclub18.67% 12.92% 1.66%
Upbound Group 1.90%34.53%7.69%

In the previous week, Lendingclub and Lendingclub both had 2 articles in the media. Upbound Group's average media sentiment score of 1.86 beat Lendingclub's score of 0.88 indicating that Upbound Group is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Lendingclub
1 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Upbound Group
1 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Very Positive

Lendingclub has higher earnings, but lower revenue than Upbound Group. Lendingclub is trading at a lower price-to-earnings ratio than Upbound Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Lendingclub$998.85M2.26$135.68M$1.6611.79
Upbound Group$4.70B0.24$73.24M$1.5412.74

Summary

Lendingclub and Upbound Group tied by winning 7 of the 14 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding UPBD and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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UPBD vs. The Competition

MetricUpbound GroupConsumer Finance IndustryFinance SectorNASDAQ Exchange
Market Cap$1.15B$7.51B$14.11B$13.10B
Dividend Yield7.93%12.22%5.87%10.45%
P/E Ratio12.749.2829.3425.28
Price / Sales0.2468.84513.8291.94
Price / Cash0.6511.8337.4950.90
Price / Book1.562.773.716.24
Net Income$73.24M$434.78M$1.31B$347.60M
7 Day Performance-1.06%1.31%0.73%1.06%
1 Month Performance-10.66%0.54%1.52%0.81%
1 Year Performance-15.69%9.67%12.46%20.90%

Upbound Group Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
UPBD
Upbound Group
4.7652 of 5 stars
$19.62
-0.3%
$30.67
+56.3%
-15.7%$1.15B$4.70B12.7412,050
BC
Brunswick
3.6602 of 5 stars
$81.29
+1.1%
$87.57
+7.7%
+28.3%$5.26B$5.36BN/A14,000
BFH
Bread Financial
3.802 of 5 stars
$109.02
+0.6%
$110.58
+1.4%
+84.3%$4.19B$4.70B8.516,000
DAVE
Dave
4.4579 of 5 stars
$305.47
-1.1%
$412.90
+35.2%
+66.4%$3.88B$554.20M19.81250
UPST
Upstart
4.0532 of 5 stars
$29.20
-3.4%
$44.40
+52.1%
-52.3%$2.86B$1.04B59.931,405

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This page (NASDAQ:UPBD) was last updated on 8/15/2026 by MarketBeat.com Staff.
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