Webull Q2 2025 Earnings Call Transcript

Quartr
Provided by Quartr
August 28, 2025

Key Takeaways

  • Positive Sentiment: Strong revenue growth of 46% year-over-year to $131.5 M in Q2, with revenue expansion outpacing a 20% rise in expenses.
  • Positive Sentiment: Achieved three consecutive quarters of adjusted operating profitability, with operating profit margin improving by 18 percentage points to $23.3 M.
  • Positive Sentiment: Customer assets hit an all-time high of $15.9 B, up 64% year-over-year, fueled by $1.4 B in net deposits, a 37% increase.
  • Positive Sentiment: Relaunched crypto trading in the US and expanded to Brazil and Australia, broadening the platform’s asset offerings.
  • Negative Sentiment: Net funded accounts rose by only 10,000 as ~100,000 pandemic-era accounts turned inactive, indicating potential user churn challenges.
AI Generated. May Contain Errors.
Earnings Conference Call
Webull Q2 2025
00:00 / 00:00

Transcript Sections

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Operator

Good evening, and welcome to Webull Second Quarter twenty twenty five Conference Call. All participants will be in listen only mode. Please note this event is being recorded. I would now like to turn the conference over to Carlos Questel, Webull's Head of Investor Relations. Please go ahead.

Carlos Questell
Carlos Questell
Chief of Staff & Head - Strategic Partnerships & IR at Webull Financial

Good morning, good afternoon and good evening, everyone. Welcome to Weibo's second quarter twenty twenty five conference call. Earlier today, we issued a press release detailing our second quarter financial results. A copy of the release can be found on our IR website at weebillcorp.com under the Investor Relations tab. Please note that this call is being recorded and will be available for replay via our IR website.

Carlos Questell
Carlos Questell
Chief of Staff & Head - Strategic Partnerships & IR at Webull Financial

During the call, we will be making forward looking statements about the company's performance and business outlook. These statements are based on how we see things today and contain elements of uncertainty. For additional information concerning the factors that can cause actual results to differ materially, please refer to the cautionary statement and risk factors contained in our filings with the Securities and Exchange Commission and press release, both of which can be accessed via our website. Today's presentation will include a discussion on adjusted operating expenses, adjusted operating profit and adjusted net income, all non GAAP financial measures. Reconciliation of these non GAAP financial measures to their most directly comparative GAAP measures are included in the press release that we issued today.

Carlos Questell
Carlos Questell
Chief of Staff & Head - Strategic Partnerships & IR at Webull Financial

It is important to note that although we believe that these non GAAP measures provide useful information about our operating results, they should not be considered in isolation or construed as an alternative to their directly comparative GAAP measures. Furthermore, other companies may calculate similarly titled measures differently, limiting their usefulness as comparative measures to our data. We encourage investors and others to review our financial information in its entirety and not rely on a single financial measure. With me today is our Group President and U. S.

Carlos Questell
Carlos Questell
Chief of Staff & Head - Strategic Partnerships & IR at Webull Financial

CEO, Anthony Denier and our Group CFO, H. C. Wang. We will begin with prepared remarks and then take questions at the end. With that, I'd like to now turn it over to Anthony.

Anthony Denier
Anthony Denier
Group President & US CEO at Webull

Thank you, Carlos, and hello, everyone. Thank you for joining our second earnings conference call as a public company. As you all know, the market experienced extreme volatility in the second quarter, beginning with the sharp sell off triggered by the Liberation Day tariff announcement. The S and P 500 dropped over 12% in early April, but quickly rebounded after the most severe tariffs were paused. Strong corporate earnings CAME inflation data and speculative rallies in tech and AI stocks have fueled a full recovery with the S and P 500 reaching an all time high by the end of the quarter.

Anthony Denier
Anthony Denier
Group President & US CEO at Webull

As a result, the environment for retail self directed trading is the most favorable we have seen since February 2021. The market is undergoing a technology induced tectonic shift that only happens once every several years. One major shift came in the late '90s and early 2000s when trading moved from brick and mortar branches to online platforms. Then almost twenty years later, the transition from PC to mobile first trading launched the next shift, which was accelerated by the widespread acceptance of zero commission and pandemic lockdowns where trading became increasingly social. We are now in a new era spurred by a more discernible regulatory environment, one that empowers fintech innovations and broadens access to products that were once out of reach for retail investors.

Anthony Denier
Anthony Denier
Group President & US CEO at Webull

This evolution is opening the door to entirely new asset classes, enabling investors to trade everything from equities and bonds to crypto, prediction markets and tokenized real world assets all within a single platform. Today's new generation of retail investors demands direct control over their financial futures and Weevil is uniquely positioned to meet that demand, not only as a trading platform offering the products they want, but also as a trusted source of market data and insights and as a community of like minded investors seeking to learn, share and grow together. I am happy to report that Weibo is very well capitalized. Access to capital is critical to our ability to innovate and compete on the cutting edge. As you know, we completed our de SPAC to become a public company in the second quarter, over $200,000,000 from the exercise and redemption of the Bull Z incentive warrants.

Anthony Denier
Anthony Denier
Group President & US CEO at Webull

In addition, in July, we entered into a standby equity purchase agreement, allowing us to access up to $1,000,000,000 of capital over the next three years at our discretion. To date, we have raised $142,800,000 through this facility. We will continue to draw on these funds strategically, deploying capital as market conditions and business opportunities warrant. This will put us in a position to continue delivering new products and enabling broader access to our differentiated platform globally. Now Slide two summarizes our second quarter highlights.

Anthony Denier
Anthony Denier
Group President & US CEO at Webull

We delivered another strong quarter for Weebill shareholders with year over year revenue growth outpacing growth in operating expenses, allowing another quarter of solid profits. Our total revenues grew 46% year over year to $131,500,000 largely attributed to an increase in customer assets, reached an all time high explosive growth in equities volumes on time delivery of new offerings and geographic expansion. We recorded adjusted expenses for the quarter of $108,200,000 representing a year over year increase of 20%. Our increase in expenses were mainly driven by higher brokerage and transaction charges attributable to growth in transaction volumes and higher marketing spend. Even so, this growth was far outpaced by our revenue expansion.

Anthony Denier
Anthony Denier
Group President & US CEO at Webull

Notably, a standout result and one that I'm incredibly proud to announce here today is that Wevo has now achieved three straight quarters of operating profitability. We posted a year over year increase in adjusted operating profit margin of 18 percentage points, bringing our total adjusted operating profit for the second quarter to $23,300,000 This achievement underscores the strength of our strategy and execution and reflects our dedication to delivering value to our shareholders. Of course, our financial performance is a function of the quality of our offerings. So let's move to Slide three. We continue to scale our existing products while delivering against our roadmap for new offerings.

Anthony Denier
Anthony Denier
Group President & US CEO at Webull

Our resources are focused on initiatives designed to continue expanding our customer base and customer assets while increasing our wallet share. Weebill Premium, our subscription based service for active traders and long term investors was launched in March and to date has attracted 75,000 subscribers, well ahead of our internal target of 100,000 subscribers by year end. We are seeing steady demand for Weebill Premium with average daily trading volumes by premium subscribers up across all product categories. We also expanded our partnership with Kalshi during second quarter to begin offering crypto hourly contract trading and Fed events trading to our prediction market customers. Prediction markets provide an engaging and accessible way to trade, lower barriers of entry and offer precise tools for all experience levels.

Anthony Denier
Anthony Denier
Group President & US CEO at Webull

On the last earnings call, I mentioned that we'll be bringing back crypto trading to the Weebill platform and we have delivered on that promise. Starting this week, Weebill customers in The U. S. Can trade crypto again through the Weebill app. We have also launched crypto trading in Brazil and Australia and are actively exploring digital asset licenses in several other markets.

Anthony Denier
Anthony Denier
Group President & US CEO at Webull

We are introducing crypto to meet growing customer demand amidst a clearer regulatory path in The U. S. And globally. Today's investors are more sophisticated than ever and expect flexibility, control and access to alternative investment classes. Crypto is now a vital part of that mix.

Anthony Denier
Anthony Denier
Group President & US CEO at Webull

By reintroducing it, we are aligning with our users' evolving needs and delivering the frictionless investing experience they expect. Finally, we are capitalizing on our technology infrastructure to seamlessly roll out the Webull app to new geographies. Expanding access globally, we launched our Latin American Weebill app in Q2, and we have begun rolling out the Weebill app in The Netherlands, giving us a strong foothold across Latin America and European markets. Turning now to Slide four. Here you can see our registered users and funded account growth.

Anthony Denier
Anthony Denier
Group President & US CEO at Webull

In the second quarter, we added roughly 800,000 users, bringing the platform to a total of 24,900,000 registered users, which translates to 18% year over year growth. Weibo was originally launched as a global market data platform before evolving to become the leading digital investment platform we are today. As a result, we have a significant number of registered users in geographies where our trading platform is not yet available. We are committed to offering access to best in class market data and information to everyone, whether or not they currently have a brokerage account with us. On the right side, you can see that the number of funded accounts is holding steady.

Anthony Denier
Anthony Denier
Group President & US CEO at Webull

Funded accounts are Weebill brokerage accounts where the customer has made an initial deposit and the account balance has remained above zero for forty five consecutive calendar days as of the record date. Similar to other platforms, we count each customer only once regardless of the number of funded accounts they hold. We saw nearly 10% growth year over year and despite the extreme market volatility in the quarter, we added roughly 144,000 new funded accounts. However, the net funded accounts only increased by about 10,000 to 4,730,000 as a result of about 100,000 inactive accounts, many of which were established during the pandemic rolling off in the quarter. We are absolutely marketing to attract new customers, but we are prioritizing the quality of accounts and growing customer AUM.

Anthony Denier
Anthony Denier
Group President & US CEO at Webull

We believe concentrating our efforts on the long tail customer engagement and tenure drove sophisticated retail investors to migrate to platform and can drive margin expansion over time. This brings us to the strong growth we saw in customer assets for the quarter. On Slide five, you see that our customer assets grew 64% tenure year over year to $15,900,000,000 an all time high for assets held in Weebill brokerage accounts net of margin balances. This is a $3,300,000,000 jump sequentially. As I noted, this excellent performance was fueled by the market's recovery, which growth of net deposits.

Anthony Denier
Anthony Denier
Group President & US CEO at Webull

Our customers made deposits of over $1,400,000,000 a 37 increase year over year, bringing our cumulative deposit total over the last twelve months to US5.4 billion dollars Turning now to Slide six and our trading volumes for the quarter. We're seeing some shifts here. We reported 58% year over year growth in equity notional volume to $1,610,000,000 This was up roughly 26% sequentially. As I mentioned before, the market volatility in the second quarter drove strong trading volumes. Our options contract volume is holding steady.

Anthony Denier
Anthony Denier
Group President & US CEO at Webull

The associated revenue is outpacing contract volume as we implemented a new pricing model in the second half of last year, and we are pleased to see the results of that initiative with a steady increase in the monetization of our options business. We are now more than midway through Q3 and we're on pace for continued growth. Our AUM has now surpassed US18 billion dollars and July was our highest revenue month ever as a firm. Barring major market dislocation, we anticipate Q3 will be another solid quarter. With that, I'll pass the call over to H.

Anthony Denier
Anthony Denier
Group President & US CEO at Webull

C. For a closer look at our results for the quarter.

H.C. Wang
H.C. Wang
CFO at Webull

Thank you, Anthony, and thanks everyone for joining us today. Let's start with Slide seven and our revenues and expenses for the quarter. In the second quarter, Weibo generated total revenues of $131,500,000 up 46% year over year. Adjusted expenses for the quarter came in at $108,200,000 an increase of 20% from a year ago. What's important here is that revenue growth once again outpaced expense growth by a wide margin.

H.C. Wang
H.C. Wang
CFO at Webull

That reflects our disciplined execution and the operating leverage we continue to build into the business. On the following slides, I will walk through the components of revenues and expenses in more detail. Now turning to Slide eight on profitability. We are very proud that Weibo has now achieved three consecutive quarters of operating profitability. In Q2, adjusted operating profit was 23,300,000 Sequentially, this was down about $5,400,000 but year over year it represents an 18 percentage point improvement in operating margin and the $23,600,000 increase in operating profit in absolute dollar terms.

H.C. Wang
H.C. Wang
CFO at Webull

Adjusted net income for the quarter was $15,400,000 that's a 13.4 percentage point margin expansion and a $16,900,000 year over year increase. These results show the scalability of our platform and the strength of our business model. Let's move to Slide nine and take a closer look at trading related revenues. Momentum from the first quarter carried through to Q2. Daily average revenue trades or DARTs increased 56% year over year and trading related revenues rose 63%.

H.C. Wang
H.C. Wang
CFO at Webull

Both volume growth and improved monetization contributed to these results. On a per trade basis, revenue increased to $1.42 from $1.34 a year ago. Turning to Slide 10 and interest related income. This category includes interest earned on client and corporate cash, margin financing and fully paid stock lending revenues. Despite headwinds from the interest rate cycle, our business remains resilient.

H.C. Wang
H.C. Wang
CFO at Webull

In the second quarter, interest rate income grew 14% year over year to $36,300,000 largely attributable to higher client cash balance, increased margin activity and importantly, the successful adoption of Weibo Premium. Finally, let's turn to Slide 11 for a closer look at operating expenses. Operating expenses increased both sequentially and year over year. The primary drivers were higher activity on the platform, including brokerage and transaction costs, as well as payment fees on customer deposits made through a debit card, a new feature we introduced in the second quarter. We also stepped up our marketing spend during this period.

H.C. Wang
H.C. Wang
CFO at Webull

We saw some growth in technology and development expenses as well, mainly related to headcount and infrastructure investments, but this was offset by a reduction in general and administrative expenses. Overall, we remain disciplined in managing our expenses. At the same time, we're investing in innovation, customer growth and wallet share expansion, ensuring we balance near term discipline with long term opportunity. Thank you, everyone. With that, I'll turn the call back to Anthony before we open the line for questions.

Anthony Denier
Anthony Denier
Group President & US CEO at Webull

Thanks, HC, and thank you, everyone, for joining us today for our second quarter earnings conference call. This was Weebill's best quarter ever in terms of revenues as we continue to focus on our core growth drivers, namely new product delivery, the addition of new asset classes and geographic expansion. There's real energy behind what's coming next, and our team is hyper focused on delivering on the product road map we have shared. I'm very happy with our trajectory and want to thank the Weebill team for the hard work and innovation mindset they bring to work every day. This is an exciting time for our business.

Anthony Denier
Anthony Denier
Group President & US CEO at Webull

We'll be at a number of industry and investor conferences this fall and look forward to engaging with you. On that note, we welcome any questions you may have either here on the call or one on one.

Operator

We will now begin the question and answer session. And your first question comes from Craig Siegenthaler with Bank of America. Please go ahead.

Eli Abboud
Eli Abboud
Equity Research Analyst at Bank of America

Hi, thanks for taking the question. This is Eli Boud filling in for Craig. I was hoping you could dig a little bit deeper into your organic growth in the quarter. What were net new assets and which geographies and demographic groups are you seeing outsized growth?

Anthony Denier
Anthony Denier
Group President & US CEO at Webull

Hey, thanks for the question.

Anthony Denier
Anthony Denier
Group President & US CEO at Webull

This is Anthony. So in terms of net deposits, up $1,500,000,000 right? So that's net deposits of fresh cash coming in. That's up 37% year on year. We've seen a bunch of different drivers behind that.

Anthony Denier
Anthony Denier
Group President & US CEO at Webull

I think I would highlight the focus on premium customers or our Webull premium subscription customers delivering large amounts of capital into their Webull accounts after subscribing. I would also highlight brand confidence following our Q2 public listing. And I would also like to highlight a great market backdrop. So we continue to see tailwinds in terms of new customer AUM growth. And also the focus, like we mentioned on the script, was looking towards high quality customers and making sure that we can meet them to be long term Weebill investors.

Anthony Denier
Anthony Denier
Group President & US CEO at Webull

And we've been really successful in our promotion strategy of bringing over large asset transfers from traditional brokers over to Webull, which is a great new cohort of client that we traditionally never reached. So we're really happy with that outcome. And then the second part of your question was geographics.

Eli Abboud
Eli Abboud
Equity Research Analyst at Bank of America

Yes.

Anthony Denier
Anthony Denier
Group President & US CEO at Webull

So we do operate in 14 different broker dealers currently. There are a lot of bright lights that are shining. To put a pin on some highlights, I would highlight we launched our Canadian broker dealer business back in January 2024. We are now regularly considered one of the top trading platforms in Canada in that short amount of time, with AUM accelerating at a very, very fast rate, again, with promotions of brand recognition and asset transfers from the traditional brokers that existed up north. We're seeing a lot of momentum in our Latin American businesses.

Anthony Denier
Anthony Denier
Group President & US CEO at Webull

Not only do we operate in Brazil and Mexico City, there is a young demographic in those locations, and we're seeing a lot of interest in trading digital assets in those regions. And we've been really pleased with the momentum even over the past, it's only been four weeks since we launched crypto in Brazil. We're very pleased with seeing the momentum of local Brazilians accessing crypto through the Webull LATAM app out of Sao Paulo.

Eli Abboud
Eli Abboud
Equity Research Analyst at Bank of America

Great. Thank you.

Operator

And your next question comes from Mike Grondahl with Northland Securities. Please go ahead.

Mike Grondahl
Head - Equities & Director - Research at Northland Capital Markets

Hey, thanks guys. And maybe just following up on the crypto trading that was started in The Brazil, U. S. And Australia. Anthony, how is that going so far?

Mike Grondahl
Head - Equities & Director - Research at Northland Capital Markets

And can you talk about the incremental opportunity you see there?

Anthony Denier
Anthony Denier
Group President & US CEO at Webull

So I've said this many times, the incremental opportunities are almost infinite at this point. Like we mentioned on the script, we are in a position in this industry of not only a huge shift in the products that we're able to deliver to retail customers, both in The U. S. And internationally, that are based on Web3 technology. And we are we're all in when it comes to being able to innovate and bring those products directly to our clients.

Anthony Denier
Anthony Denier
Group President & US CEO at Webull

So when I think of our U. S. Launch, which is only Monday, so we're only four days in. When I think of our Brazilian launch, which is still very, very new, less than a month in and Australia, which I believe we launched only two days ago. This is Phase one.

Anthony Denier
Anthony Denier
Group President & US CEO at Webull

This is the low hanging fruit for us. This is where we say, hey, we're back in crypto, which we actually had a great crypto business earlier. We tried to go public in earlier several years ago in different regulatory environments. So we moved away from crypto to appease the regulatory regime that was in place. But this is a different time for our business.

Anthony Denier
Anthony Denier
Group President & US CEO at Webull

The regulators are supportive. There's very strong framework that's being built not only in The U. S, but globally. And we're utilizing that framework to deliver innovation to our clients on a global scale. In terms of the growth that we've seen, I think it's still a little early doors, but we have very high expectations, because our customer demographic expects to trade crypto, expects to hold digital assets alongside equities options, futures, fixed income.

Anthony Denier
Anthony Denier
Group President & US CEO at Webull

It's almost like an afterthought. And it does pain me that over the years we haven't been able to because of regulatory pressure. So this is a huge opportunity, not only for Weebull, but for the industry as a whole to lead from the front and create innovative products that I believe retail customers will really enjoy.

Mike Grondahl
Head - Equities & Director - Research at Northland Capital Markets

Got it. The last couple of years, your marketing strategy has evolved. A couple of several years ago it was open an account, get a share, fund an account, get a share and now it's much more of kind of a matching kind of rewards based strategy. Can you just kind of talk about that evolution and how it's going?

Anthony Denier
Anthony Denier
Group President & US CEO at Webull

Yes. So I think the AUM kind of speaks for the success of the evolution of that strategy. But I would like to point out that out of the 14 broker dealers we operate around the world, each broker dealer has their own individual strategy. And we still utilize a lot of the open end account, get free share promotions outside of The U. S.

Anthony Denier
Anthony Denier
Group President & US CEO at Webull

We have matured as a platform along with our clientele in The U. S. So it makes sense for us given market backdrop, given the tailwind environment we're in, as retail investors are excited about the market. And it's been working very, very well for us in The U. S.

Anthony Denier
Anthony Denier
Group President & US CEO at Webull

And we see great success in building a large account base and outside of The U. S. That doesn't utilize the promotions that we use in The U. S. That reward balance transfers.

Mike Grondahl
Head - Equities & Director - Research at Northland Capital Markets

Got it. And then maybe just lastly, some of the new products from earlier in the year, the Calci offering, Premium, the BlackRock models, anything else to call out with those or anything else related to those?

Anthony Denier
Anthony Denier
Group President & US CEO at Webull

So Calci and predictive markets, I think presents an opportunity to touch a lot of different sectors of our economy. We've been very conservative with our strategy on the products that we offer through our partnership with Cauchy on the predictive market space. We'll continue to again innovate and look for opportunities listening for customer feedback and grow that business as the whole industry grows. It's still very new by the way. In terms of adding new products and yes, the beginning of the year so far, we had a lot of great wins.

Anthony Denier
Anthony Denier
Group President & US CEO at Webull

I think we're going to see even more wins and I would I'm going to hold my tongue in announcing anything here, but we have a lot of things still in the pipeline that we're very excited in rolling out. Again, this is a very new time for our industry where I think it's easy to ask for forgiveness instead of asking for permission in a lot of cases. And also the fact that we have this large geographic footprint also allows us to export these products everywhere around the world. The U. S.

Anthony Denier
Anthony Denier
Group President & US CEO at Webull

Retail trading experience, in my opinion, is by far the most convenient, the most user friendly and the lower cost of barriers for entry anywhere in the world. And we are using our market share, our success in The U. S. To then export that experience everywhere else around the world. And so the products are going to keep rolling out.

Anthony Denier
Anthony Denier
Group President & US CEO at Webull

And I'm really excited about what the rest of the year brings.

Mike Grondahl
Head - Equities & Director - Research at Northland Capital Markets

Awesome. Thanks a lot.

Operator

And your next question comes from Chris Bressler with Rosenblatt Securities. Please go ahead.

Chris Brendler
Senior Research Analyst at Rosenblatt Securities

Hi, thanks. Good afternoon. Thanks for taking my questions. Congrats on the results. I wanted to start with as a follow-up on the crypto side.

Chris Brendler
Senior Research Analyst at Rosenblatt Securities

Any way to dimensionalize the impact there? I'm not looking for guidance, but just how big that business currently is or could be? And any way to think about the impact on the outlook from crypto being relaunched in The U. S?

Anthony Denier
Anthony Denier
Group President & US CEO at Webull

So first off, I think our crypto business is perfectly positioned to be accretive to our top line very, very quickly. Many of our Webull customers in The U. S. Actually have previously traded crypto on our platform. They remained clients of ours even when we removed crypto.

Anthony Denier
Anthony Denier
Group President & US CEO at Webull

So the readoption and the reimplementation of digital asset trading right next to your securities, right next to our securities products, I think is going to be a very, very seamless and easy transition for our clients. I'm trying to be careful and not over speculate, but it's hard for me to mute my excitement about bringing it back. When we took crypto off of the Webull Financial platform in September 2023, it was not an insignificant portion of our business. And we expect the acceleration of crypto accounts. We expect the adoption of crypto AUM and we believe that the trading revenue from the activity of clients coming to Webull to trade their digital assets is going to be something we're going to reap the benefits of quite quickly.

Chris Brendler
Senior Research Analyst at Rosenblatt Securities

Yes. I can tell it's pretty exciting stuff. We'll have to I guess, we'll to wait and see how meaningful it is in this year and then obviously, probably a lot bigger next year. That sounds great. Another question on the core business and the results. I'm looking at DARTs per account or per funded account, and it's got up substantially, especially on a year over year basis. Can you give us any insight on to what's driving your increased traction with your existing customer bases?

Chris Brendler
Senior Research Analyst at Rosenblatt Securities

I mean, it's like it's probably you're turning over that customer base, you mentioned, getting more active users on the platform. But any other color would be great on just how you're driving engagement.

Anthony Denier
Anthony Denier
Group President & US CEO at Webull

Yes. I mean the easiest answer for that, is going to be great market volatility and a very friendly retail investor market right now. I think the longer term drivers of that growth is the adoption of Weebill Premium. Weebill Premium has some of the lowest margin financing rates on the street. So we're seeing active traders either moving more money over to Webull and trading more on our platform or only using Webull as a result of those best in class margin financing rates.

Anthony Denier
Anthony Denier
Group President & US CEO at Webull

And then thirdly, the huge influx of new AUM that we brought on in the last in Q2 and like we mentioned on the script, continues to roll in. Right now, we're over $18,000,000,000 in AUM. So when you have substantial AUM growth of more than 70% year over year, you're going to have a lot more trading activity. So we see no indication of that slowing.

Chris Brendler
Senior Research Analyst at Rosenblatt Securities

Great. And then I guess another follow-up actually for me would be on the marketing side. Just wanted to appreciate the change in strategy there. The marketing expenses were a little higher second quarter versus first quarter, but still down year over year. So how do I think about the effectiveness of your new marketing?

Chris Brendler
Senior Research Analyst at Rosenblatt Securities

And is this $30,000,000 level a good run rate? Or do expect to continue to lead into the opportunity from here?

Anthony Denier
Anthony Denier
Group President & US CEO at Webull

I mean, we're planning on leaning into this opportunity. We are taking a significant amount of AUM. Yes, our marketing costs were higher this quarter when they were in Q1, but that's simply because of the uptake of clients utilizing these promotions to move assets from a lot of our traditional broker dealer counterparts. Now that we have obviously access to capital and we've raised quite a bit capital with the Bullsein warrants, We've raised some capital with the CEPA program. We are extremely well capitalized to continue to take AUM and continue to grow our market share in The U. S.

Chris Brendler
Senior Research Analyst at Rosenblatt Securities

Awesome. Thanks so much and congrats again.

Operator

And your next question comes from Edward Engel with Compass Point. Please go ahead.

Edward Engel
Crypto & Equity Research at Compass Point Research & Trading LLC

Hi, everyone. Thanks for taking my question and congrats on all the updates. Couple of questions on the crypto side. Can you talk about the strategy outside The U. S?

Edward Engel
Crypto & Equity Research at Compass Point Research & Trading LLC

I recognize that you just launched it in The U. S. And recently in Brazil, but curious if you see the product getting launched into most of the jurisdictions you're in? And I guess on top of that, quite a bit of cash to balance sheet, especially after some of the recent actions in the second quarter. Curious how you guys are thinking about M and A, whether it's for international expansion or product expansion? Thanks.

Anthony Denier
Anthony Denier
Group President & US CEO at Webull

Yes. No, great questions. So in terms of crypto take up outside of The U. S, we are dedicated to making sure that we have the ability for clients at every Weebill platform around the world to be able to get access to digital products. That is a standing statement where different regulatory regimes in different countries have different qualifications, different requirements and different time horizons to get approval.

Anthony Denier
Anthony Denier
Group President & US CEO at Webull

And we are working with every regulatory body where we have a current broker dealer, making sure that we do so legally and responsibly. But absolutely, we will be looking to add crypto and digital asset trading to our outside of U. S. Broken dealers. We had Brazil as the first release.

Anthony Denier
Anthony Denier
Group President & US CEO at Webull

U. S. Came in a close second and Australia right thereafter. We will be having more announcements as we go through the year.

H.C. Wang
H.C. Wang
CFO at Webull

On your second question about the cash balance sheet and potential M and A opportunities, I just wanted to mention that we are not operational in 14 different markets. And, actually, our markets outside of The U. S. Have only, just began operations in the last two to three years. There are still significant organic opportunities, for us to continue to grow customers and AUM both in The U.

H.C. Wang
H.C. Wang
CFO at Webull

S. As well as outside of The U. S. So for the near term, we'll continue to focus on acquiring customers, acquiring assets organically. But having said that, if there are good inorganic opportunities that come along, we'll always be opportunistic and we'll always evaluate the risk reward of such acquisitions.

Edward Engel
Crypto & Equity Research at Compass Point Research & Trading LLC

Great. Thanks guys.

Operator

And your next question comes from Bill Katz with TD Cowen. Please go ahead.

Robin Holby
Equity Research Associate at TD Cowen

Good afternoon. This is Robin Holdy on for Bill Katz. We were wondering if you could maybe expand a little bit on the crypto offering in terms of number of crypto assets that you'll be offering, when the offering does go live and will you allow staking and any other key differentiators on crypto strategy over the near to medium term? Thank you.

Anthony Denier
Anthony Denier
Group President & US CEO at Webull

Yes. Crypto is a popular question today. I appreciate it. So every region is going to have its own due diligence on what digital assets constitute or do not constitute a security. In Brazil, we launched $2.40 coins in The U.

Anthony Denier
Anthony Denier
Group President & US CEO at Webull

S. On The U. S. Launch just earlier this week on Monday. We began with 50 digital asset coins that are available to trade.

Anthony Denier
Anthony Denier
Group President & US CEO at Webull

That number will grow. You asked about other products like staking, I'm assuming also coin in, coin out, and there's a whole bunch of other opportunities for our customers to enjoy. And the easy answer is absolutely. We are leaning into digital assets in a very big way here at Wevo. This is and the launch that we did on Monday in The U.

Anthony Denier
Anthony Denier
Group President & US CEO at Webull

S. Is Phase one of what are going to be multiple phases of having the best crypto trading experience in the world. That is our goal. And I think we are well positioned as a platform. I think our customer base is the ideal customer base to not only have an ideal platform to invest in crypto long term, but also to trade crypto by utilizing some of the tightest spreads that are available on the market as we started attracting more active crypto trading customers, which we've done with the success of our Webull Premium product, which we will be expanding upon.

Robin Holby
Equity Research Associate at TD Cowen

Thank you.

Operator

This concludes our question and answer session and today's conference call. Thank you for attending today's presentation. You may now disconnect.

Executives
    • Carlos Questell
      Carlos Questell
      Chief of Staff & Head - Strategic Partnerships & IR
    • Anthony Denier
      Anthony Denier
      Group President & US CEO
    • H.C. Wang
      H.C. Wang
      CFO
Analysts
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