Grocery Outlet (NASDAQ:GO) Holding Corp operates a network of discount grocery stores under the Grocery Outlet Bargain Market banner. The company’s core business model revolves around purchasing surplus, overstocked and closeout products from manufacturers and distributors, then passing significant cost savings on to consumers. Its product assortment spans traditional grocery categories, including fresh produce, dairy, frozen foods, meat, snacks, beverages, and household essentials, as well as select beer and wine offerings. With a focus on value and variety, the company’s “treasure hunt” shopping experience is designed to appeal to budget-conscious customers seeking name-brand and private-label items at steeply discounted prices.
Founded in 1946 in San Francisco by William and Amelia Marchetti, Grocery Outlet has evolved from a single meat and produce shop into a publicly traded company. Headquartered in Emeryville, California, the company completed its initial public offering in October 2019 and trades on the Nasdaq under the symbol GO. Over the decades, Grocery Outlet has expanded its footprint through a mix of corporate-owned and franchised stores, maintaining a decentralized format that empowers local operators to tailor inventory to community tastes and seasonal opportunities.
As of early 2024, Grocery Outlet operates more than 400 locations across eight states, including California, Oregon, Washington, Idaho, Nevada, Pennsylvania, New Jersey and New York. The company supports its retail network with a series of distribution centers strategically located to optimize supply chain efficiency. By leveraging closeout purchasing relationships with national and regional suppliers, Grocery Outlet sustains a diverse and ever-changing merchandise lineup that reinforces its value-driven positioning in the competitive grocery sector.
Leadership at Grocery Outlet emphasizes disciplined growth, strong vendor partnerships and a commitment to customer value. Eric Lindberg, appointed chief executive officer in March 2020 after serving as president, oversees the company’s strategic direction and day-to-day operations. Under his stewardship, Grocery Outlet continues to pursue new market opportunities while refining its operational infrastructure and digital capabilities to enhance the shopping experience for cost-sensitive consumers.
