Klaviyo (NYSE:KVYO) (NYSE:KVYO) is a cloud-based marketing automation platform specializing in email and SMS marketing solutions for e-commerce and online retailers. Founded in 2012 and headquartered in Boston, Massachusetts, the company provides a suite of tools designed to help businesses foster deeper customer relationships through personalized communications. Klaviyo’s platform integrates customer data, purchase history and behavioral insights to power targeted campaigns that drive engagement and revenue growth.
The company’s core products include an email marketing engine, SMS messaging capabilities and a customer data platform (CDP). Users can leverage prebuilt templates and a drag-and-drop editor to develop responsive email campaigns, while advanced segmentation features allow for dynamic audience targeting based on real-time actions. Klaviyo’s SMS offering complements its email functionality, enabling brands to orchestrate multi-channel workflows, automate triggered messages and measure performance through built-in reporting dashboards.
Klaviyo serves a global customer base spanning North America, Europe, Asia Pacific and Latin America, with a particular focus on digitally native brands, direct-to-consumer retailers and small to midsize enterprises. The platform offers seamless integrations with leading e-commerce platforms such as Shopify, Magento and WooCommerce, as well as popular CRM, advertising and analytics tools. This extensive ecosystem enables businesses to synchronize data across multiple channels and tailor communications according to individual customer journeys.
The company was co-founded by Andrew Bialecki, who serves as Chief Executive Officer, and Ed Hallen, the Chief Technology Officer. Under their leadership, Klaviyo has expanded its product portfolio, invested in machine learning capabilities for predictive analytics and scaled its global operations. With a focus on data-driven marketing and a commitment to customer success, Klaviyo aims to empower businesses of all sizes to build long-term customer loyalty and drive sustained revenue growth.
