Yum! Brands (NYSE:YUM) operates as one of the world’s largest fast‐food restaurant companies. Founded in 1997 as a spin‐off from PepsiCo and originally named Tricon Global Restaurants, the company adopted its current name in 2002. Based in Louisville, Kentucky, Yum! Brands franchises and operates quick‐service restaurants under well‐known banners, including KFC, Pizza Hut, Taco Bell and WingStreet. Its core business model centers on franchising, development, supply chain management and restaurant support services, with a strategic focus on brand innovation and operational efficiency.
The company’s portfolio of brands spans a diverse range of product offerings. KFC specializes in fried and grilled chicken offerings, alongside sandwiches, sides and snacks; Pizza Hut provides a variety of pizza styles, pasta dishes, breadsticks and desserts; Taco Bell is known for its Mexican‐inspired menu, including tacos, burritos, quesadillas and specialty items; and WingStreet complements Pizza Hut locations with chicken wings and sauces. Each brand emphasizes value, convenience and digital engagement, leveraging mobile ordering platforms, delivery partnerships and loyalty programs to enhance customer experience.
Yum! Brands maintains a significant global footprint, operating in more than 150 countries and territories. Its largest markets include China, the United States, India and various emerging economies in Southeast Asia, Latin America and the Middle East. The company pursues a multi‐format development strategy, adapting its restaurant designs, menus and service formats—such as drive‐thru, dine‐in, carryout and delivery—to meet local consumer preferences. Strategic partnerships with local franchisees and robust supply chains support consistent quality and enable the company to tailor promotional activities to regional tastes.
Under the leadership of Chief Executive Officer David Gibbs, Yum! Brands continues to pursue sustainable growth and digital transformation. The executive team has prioritized restaurant modernization, technology investments in point‐of‐sale systems and digital marketing initiatives. Additionally, Yum! Brands has set sustainability goals related to packaging, responsible sourcing and waste reduction. Through ongoing brand revitalization efforts and an emphasis on customer convenience, the company aims to strengthen its market position and deliver long‐term value to franchise partners and stakeholders.
