AppLovin (NASDAQ:APP) is a global software company that offers a comprehensive suite of solutions for developers, publishers and advertisers in the mobile application ecosystem. Founded in 2012 and headquartered in Palo Alto, California, AppLovin provides a unified platform that enables developers to grow their businesses, optimize user acquisition and monetize their applications through in-app advertising. The company’s flagship offering, the AppLovin Platform, integrates marketing, monetization and analytics capabilities into a single workflow, allowing clients to streamline operations and maximize return on investment.
At the core of AppLovin’s product portfolio is its proprietary MAX mediation solution, which aggregates demand from hundreds of ad networks and optimizes real-time bidding to drive higher fill rates and better eCPMs for publishers. The platform also includes AppDiscovery, a user acquisition tool that leverages machine learning to target high-value audiences across iOS and Android devices. In addition, the Adjust mobile measurement partner (MMP), acquired in 2021, offers advanced analytics and fraud prevention services, empowering advertisers to track campaign performance and ensure data integrity across channels.
Since its inception, AppLovin has pursued a growth strategy marked by strategic acquisitions and international expansion. The company completed its initial public offering in 2021, and subsequently bolstered its ecosystem by integrating talent and technology from acquired firms such as Adjust and Machine Zone. Today, AppLovin serves a diverse customer base spanning North America, Europe, Asia-Pacific and Latin America, supporting thousands of developers and brands in more than 150 countries.
AppLovin’s leadership team is led by co-founders Adam Foroughi (Chief Executive Officer), Andrew Karam (Chief Technology Officer) and John Krystynak (Chief Financial Officer), who collectively drive product innovation and operational scalability. Under their guidance, the company continues to invest in AI-driven ad solutions, explore new verticals such as connected TV and in-game advertising, and forge partnerships that reinforce its position as a technology leader in mobile marketing and monetization.
