Choice Hotels International (NYSE:CHH) is a leading hospitality franchisor with a portfolio of well-known brands spanning the economy, midscale and upper-midscale segments. Established in 1939 as Quality Courts United, the company pioneered the franchising model in the lodging industry by partnering with independent hotel owners to deliver standardized quality and service. Today, Choice Hotels operates through a network of franchised properties that offer lodging, reservation and guest services under a range of trademarked brands.
The company’s brand portfolio includes economy and midscale names such as Econo Lodge, Rodeway Inn, Comfort Inn and Quality Inn, as well as upper-midscale alternatives like Sleep Inn, Cambria Hotels & Resorts and Ascend Hotel Collection. Each brand is designed to meet distinct traveler needs, from value-conscious guests to business and leisure travelers seeking modern amenities. Choice Hotels supports its franchisees with marketing programs, distribution technology, revenue management tools and its loyalty program, Choice Privileges, which encourages repeat stays across its global network.
Choice Hotels has grown its presence to more than 7,000 franchised hotels and over 600,000 rooms in more than 40 countries and territories. While the company’s largest footprint remains in North America, it has expanded into Europe, Asia Pacific, Latin America and the Middle East through strategic partnerships and master franchise agreements. Choice continues to focus on international development, adaptive brand positioning and digital innovations—such as mobile check-in, contactless services and data-driven marketing—to enhance guest experiences and drive franchisee revenues.
Headquartered in Rockville, Maryland, Choice Hotels is led by President and Chief Executive Officer Patricio “Pat” Pacious, who has overseen significant portfolio growth and brand modernization initiatives since 2017. Under his leadership, the company has pursued sustainability efforts, strengthened its loyalty program and invested in technology infrastructure. With a heritage rooted in franchising expertise and a strategic emphasis on diverse market segments, Choice Hotels remains positioned to expand its network and support franchise partners worldwide.
