eHealth (NASDAQ:EHTH) operates as a leading online marketplace for health insurance in the United States, offering a range of products including Medicare Advantage, Medicare Supplement, Prescription Drug Plans, and Affordable Care Act (ACA) individual and family health insurance plans. Through its digital platform and call center network, the company enables consumers to compare and purchase policies from a broad selection of private insurance carriers. eHealth’s technology-driven approach streamlines plan selection and enrollment, providing interactive tools, educational resources, and personalized guidance to help customers navigate complex coverage options.
Founded in 1997 and headquartered in Santa Clara, California, eHealth has grown to serve consumers in all 50 states, the District of Columbia, and Puerto Rico. The company has established partnerships with major health insurers, including UnitedHealthcare, Humana, Aetna, Cigna and Blue Cross Blue Shield affiliates, ensuring an extensive portfolio of plan choices. Over the years, eHealth has expanded its service offerings to include small group coverage and ancillary products such as dental, vision and supplemental plans, catering to the diverse needs of individuals, families and employers.
eHealth’s leadership team is led by CEO Frank Pedone, who joined the company in 2019 and has driven strategic initiatives aimed at enhancing the user experience and expanding market reach. Chief Financial Officer Tom Embrescia oversees the company’s financial operations and investor relations, while Chief Marketing Officer Ganchao Ye focuses on brand development and customer acquisition strategies. The company’s board of directors comprises industry veterans with expertise in technology, insurance and regulatory compliance, guiding eHealth’s long-term growth and governance.
With a history rooted in innovation and customer empowerment, eHealth continues to invest in digital tools, data analytics and AI-driven solutions to simplify insurance shopping and enrollment. Its end-to-end platform supports online applications, eligibility verification, plan enrollments and policy management, positioning the company as a trusted intermediary between consumers and health insurance carriers. As the U.S. healthcare landscape evolves, eHealth remains committed to improving access, transparency and choice for individuals seeking essential coverage.
