Magnite (NASDAQ:MGNI) (NASDAQ: MGNI) is a leading independent sell-side advertising platform that empowers publishers to monetize their digital content across a variety of channels. Formed in 2020 through the merger of Rubicon Project and Telaria, Magnite offers an end-to-end supply-side platform (SSP) solution designed for the open internet. The company enables media owners to optimize yield through real-time bidding, header bidding integrations and unified auction dynamics that span desktop, mobile, connected TV (CTV) and other emerging formats.
At the core of Magnite’s product suite is a cloud-based SSP that facilitates automated, programmatic transactions between publishers and a broad array of demand sources. In addition to its flagship SSP, the company provides specialized solutions for CTV and digital out-of-home (DOOH) advertising, harnessing audience data and measurement tools to drive efficiency and transparency. By integrating header bidding wrappers, advanced analytics and yield management features, Magnite helps publishers maximize revenue while maintaining control over pricing and data privacy.
Magnite serves a global roster of publishers, media networks and content providers in more than 190 countries. Its platform processes billions of bid requests daily, connecting inventory to advertisers across display, video, audio and native channels. The company collaborates with major streaming services, broadcasters and digital publishers, providing tailored support and strategic guidance on programmatic monetization best practices. Through partnerships with leading data providers and verification vendors, Magnite ensures brand safety and viewability standards are met.
Under the leadership of Chief Executive Officer Michael Barrett, Magnite continues to invest in product innovation and platform scalability. The company’s management team brings decades of experience in ad tech, media and software development. Focused on transparency and fostering an open internet, Magnite pursues strategic partnerships and acquisitions to expand its footprint and enhance offerings, positioning itself as a key enabler of programmatic advertising for publishers worldwide.
