Magnite Q2 2025 Earnings Report

Magnite EPS Results

• Actual EPS: $0.20
• Consensus EPS: $0.17
• Beat/Miss: Beat by +$0.03
• One Year Ago EPS: $0.14

Magnite Revenue Results

• Actual Revenue: $162.00 million
• Expected Revenue: $157.05 million
• Beat/Miss: Beat by +$4.95 million
• YoY Revenue Growth: +6.40%

Magnite Announcement Details

• Quarter: Q2 2025
• Date: 8/6/2025
• Time: After Market Closes
• Conference Call Date: Wednesday, August 6, 2025
• Conference Call Time: 4:30PM ET

Magnite (NASDAQ:MGNI), together with its subsidiaries, operates an independent omni-channel sell-side advertising platform in the United States and internationally. The company's platform offers applications and services for sellers of digital advertising inventory or publishers that own and operate CTV channels, applications, websites, and other digital media properties to manage and monetize their inventory; and applications and services for buyers, including advertisers, agencies, agency trading desks, and demand side platforms to buy digital advertising inventory, as well as an independent marketplace that connects buyers and sellers. It markets its solutions through sales teams that operate from various locations. The company was formerly known as The Rubicon Project, Inc. and changed name to Magnite, Inc. in July 2020. Magnite, Inc. was incorporated in 2007 and is headquartered in New York, New York.

Magnite Q2 2025 Earnings Call Transcript

Key Takeaways

• Positive Sentiment: Exceeded Q2 guidance with CTV contribution ex TAC up 14% (15% ex-political) and adjusted EBITDA up 22% to $54 M at a 34% margin.
• Positive Sentiment: Deepened partnerships with major streamers like Roku, Netflix, LG, Warner Bros. Discovery’s NEO platform and Paramount, expanding programmatic CTV supply.
• Positive Sentiment: SMB and commerce media segments are accelerating, with specialized DSPs and partners like Western Union, PayPal and United Airlines leveraging SpringServe for CTV inventory.
• Positive Sentiment: DOJ antitrust ruling against Google’s ad server and SSP practices is expected to drive a fairer auction and position Magnite to capture meaningful DBplus market share gains.
• Positive Sentiment: Reinstated full-year outlook assuming stable market trends, targeting >10% contribution ex TAC growth, mid-teens adjusted EBITDA growth and 150 bps margin expansion.

Presentation

[Operator]

Good day, and welcome to the Magnite Q2 twenty twenty five Earnings Conference Call. All participants will be in listen only mode. After today's presentation, there will be an opportunity to ask questions. To ask a question, you may press star then 1 on a touch tone phone. To withdraw your question, please press star then 2.

[Operator]

Please note this event is being recorded. I would now like to turn the conference over to Nick Kormulik in Investor Relations. Please go ahead.

[Nick Kormeluk, SVP - IR & Head - Global Real Estate at Magnit]

Thank you, operator, and good afternoon, everyone. Welcome to Magnite's second quarter twenty twenty five earnings conference call. As a reminder, this conference is being recorded. Joining me on the call today are Michael Barrett, CEO and David Day, our CFO. I would like to point out that we have posted financial highlights slides on our Investor Relations website to accompany today's presentation.

[Nick Kormeluk, SVP - IR & Head - Global Real Estate at Magnit]

Before we get started, I will remind you that our prepared remarks and answers to questions will include information that might be considered to be forward looking statements, including, but not limited to, statements concerning our anticipated financial performance and strategic objectives, including the potential impacts of macroeconomic factors on our business. These statements are not guarantees of future performance. They reflect our current views with respect to future events and are based on assumptions and estimates and subject to known and unknown risks, uncertainties and other factors that may cause our actual results, performance or achievements to be materially different from expectations or results projected or implied by forward looking statements. A discussion of these and other risks, uncertainties and assumptions is set forth in the company's periodic reports filed with the SEC, including our first and second quarter twenty twenty five quarterly reports on Form 10 Q and our 2024 annual report on Form 10 ks. We undertake no obligation to update forward looking statements or relevant risks.

[Nick Kormeluk, SVP - IR & Head - Global Real Estate at Magnit]

Our commentary today will include non GAAP financial measures, including contribution ex TAC or less traffic acquisition costs, adjusted EBITDA and non GAAP income per share. Reconciliations between GAAP and non GAAP metrics for our reported results can be found in our earnings press release and in the financial highlights deck that is posted on our Investor Relations website. At times, in response to your questions, we may offer additional metrics to provide greater insights into the dynamics of our business. Please be advised that this additional detail may be one time in nature and we may or may not provide an update on the future of these metrics. I encourage you to visit our Investor Relations website to access our press release, financial highlights deck, periodic SEC reports and the webcast replay of today's call to learn more about Magnite.

[Nick Kormeluk, SVP - IR & Head - Global Real Estate at Magnit]

I will now turn the call over to Michael. Please go ahead, Michael.

[Michael Barrett, CEO at Magnit]

Thank you, Nick. Q2 came in strong and we exceeded total top line guidance with CTV contribution ex TAC growing 14% or 15% excluding political and TV plus growing 8%. Adjusted EBITDA also came in significantly above expectations at $54,000,000 growing 22% with a margin of 34% versus 30% in Q2 last year. Our CTV business continued to produce strong results driven by new and expanding partnerships, positive SMB trends, growth in agency marketplaces and programmatic growth in live sports. Let's go one by one, starting with the industry's largest streamers, where we continue to deepen our relationships.

[Michael Barrett, CEO at Magnit]

Our most significant growth came from Roku, Netflix, LG, Warner Bros. Discovery and Paramount this quarter. Warner Brothers Discovery announced their NEO platform during the upfronts in Q2. This is a new programmatic ad platform that allows CTV buyers direct access to WBD's entire premium video inventory through one simplified and intuitive user interface. The programmatic component is powered by Magnite.

[Michael Barrett, CEO at Magnit]

One of the most compelling future sources of CTV growth will be mid sized direct to consumer brands And we see that trend gaining momentum now. This segment of the market has been unlocked by a number of critical factors. The technology to run programmatically has matured and been implemented by the largest publishers. Inventory is scaled and CPMs have normalized to drive higher return on ad spend. Additionally, AI has dramatically reduced ad creative production costs and targeting ease, all making CTV become a desired and high performing channel delivering strong results for digital first advertisers.

[Michael Barrett, CEO at Magnit]

We are very pleased to see an SMB focused DSP partner Mountain go public this quarter, which further shows that the entry of SMBs into CTV is very real. We see the SMB segment exploding over the next three to five years through newer specialized DSPs like TV Scientific, VIBE, Streamer and more. And they'll all need access to premium CTV supply through an integrated ad server and SSP. That's exactly where Magnite is positioned to lead with its SpringServe product. We continue to deepen our partnerships with the largest agency HoldCo's as we recently announced another buyer marketplace with Dentsu in EMEA.

[Michael Barrett, CEO at Magnit]

This continues to show our unique strength with agencies who can leverage our end to end technology to create curated packages of CTV inventory to drive greater returns for their clients. Next, I'll talk about live sports. You've heard me say that we are in the early days and that remains true. However, each year we cycle a sports season, programmatic grows as an effective go to market tool to sell more inventory. I would position this as a growth opportunity that has great promise with most of the leading players choosing Magnite due to our unparalleled tech and continued commitment to invest in this area.

[Michael Barrett, CEO at Magnit]

Our newly announced deal with FanDuel Sports Network, who produces over 3,000 live sporting events year round in local markets is yet another example of a partner who chose Magnate and is already operating at scale. On the CTV technology front, we moved to general availability for our combined CTV platform with streaming and ad serving, now branded as SpringServe. As a reminder, this is a unique combination of our ad serving streaming platform that truly gives us a competitive advantage while improving our internal operating efficiency. Now to DV plus DV plus contribution ex TAC was up 8% this quarter, driven mostly by new product functionality and also by early contributions from recently announced partners. Additional publisher launches that are expected to start or ramp this year include Spotify, T Mobile and Redfin.

[Michael Barrett, CEO at Magnit]

We're also seeing share gains in DV plus from some of the largest DSPs. We have also seen significant success in the commerce media space. Our expanded partner list now includes Western Union, PayPal and Connected Media by United Airlines, as well as recently announced REMAX. We will be monetizing REMAX's on-site digital inventory and activating their home buyer by our curation tools. Look for commerce media to be a continued growth area for Magnite.

[Michael Barrett, CEO at Magnit]

On the DSP side, Magnite continues to benefit from supply path optimization. DSPs are rapidly consolidating their spend to a handful of platforms, platforms that can provide access to all types of programmatic media in a safe and transparent environment. Magnite is uniquely positioned to capitalize on this spend consolidation. A great example of this is our growing partnership with Amazon, both as a DSP and a publisher. We've mentioned before that Magnet is one of only three platforms approved for Amazon DSP spend, which has resulted in significant growth.

[Michael Barrett, CEO at Magnit]

As a publisher, we are thrilled they chose us to help monetize their owned inventory on their Fire platform. We believe this is a strong indication of how important Magnet is to generating demand in the CTV ecosystem. We're pleased to report continued growth in our Curator product. Our Curator marketplace enables global holding companies, data providers and specialized curators, where they're focused on contextual targeting optimization or advanced creative execution to operate and scale their businesses seamlessly on our platform across all inventory types and screens. Since the start of Q2, we've onboarded almost 50 curators with the vast majority transacting across multiple formats, including CTV, display and online video.

[Michael Barrett, CEO at Magnit]

This momentum underscores the market demand for sophisticated curation tools that live on the supply side. Shifting to an update on AI, we continue to develop and embed AI capabilities as a core product focus. I'll provide an update on some of the capabilities we highlighted on our previous call, as well as some new offerings. First, we expanded our neural net and machine learning systems to shape the outbound connections to our CTV buyers. Our industry leading traffic shaping sends the most relevant available supply to bandwidth constrained DSPs, allowing them to more efficiently discover inventory and increase their spend on our platform.

[Michael Barrett, CEO at Magnit]

Second, our AI powered audience discovery feature within our Curator Marketplace tool is expanding to incorporate third party data in addition to our proprietary segments, making it even easier for users to identify high value audiences aligned with their campaign objectives. And third, we're in the process of launching an LLM that uses AI to automatically categorize CTV inventory into contextual segments, making it more addressable and driving increased campaign reach and monetization compared to current manual categorization methods. We're very excited with the progress we've made in incorporating AI into our technology and we'll continue to roll out AI agents and automated optimization as core components of our product roadmap. The last topic I want to briefly cover is the antitrust ruling against Google in the DOJ case, which we believe will likely change the entire landscape of the open Internet and drive significant upside for our DBplus business. As a reminder, the court found that Google had engaged in illegal monopolistic practices with respect to its ad server and ad exchange, also known as an SSP.

[Michael Barrett, CEO at Magnit]

It's clear that for years, Google has been engaging in illegal practices that resulted in an unfair auction within its ad server, which disproportionately drove volume through its SSP at the expense of rival SSPs like Magnite. The court also found that Google had illegally leveraged their control of advertising demand to artificially prop up their own ad exchange and prevent publishers from freely choosing what SSPs or ad server to work with. We are highly encouraged by the court's ruling and believe that it will drive beneficial changes to the open Internet and result in a more fair and transparent process that yields greater returns for publishers and advertisers. We remain focused on preparing our business for potential outcomes of the remedy phase, which is set to commence on September 22. In their initial filings, the DOJ is seeking both structural and behavioral remedies.

[Michael Barrett, CEO at Magnit]

On the structural side, they are seeking a divestiture of both Google's SSP and ad server. On the behavioral side, they have proposed a series of remedies to address Google's unfair auction practices, as well as prohibitions on preferential routing of advertising demand or tying demand access to publishers use of Google supply side products. While the specific timing and nature of the remedies remain uncertain and Google has already indicated an intent to appeal the decision, we believe any remedy that results in a more level playing field will be highly beneficial for our business and significantly improve our opportunity to monetize publishers inventory and correspondingly increase our win rate. It is very possible that market share could begin to shift away from Google as soon as early twenty twenty six, as there have been indications that behavioral remedies will be implemented even during an appeals process. We estimate Google's exchange currently controls close to 60% share in the DBplus market.

[Michael Barrett, CEO at Magnit]

As the second largest player in this space, with share only in the mid single digits and given our leading technology and deep publisher relationships, we believe that we are exceptionally well positioned to capture any shift in market share that occurs as a result of Google ceasing its illegal practices without any meaningful changes to our existing cost structure. Based on our estimates of the market, we expect that every 1% share shift in the market could result in $50,000,000 of additional contribution ex TAC on an annualized basis. One last thing to note, while the court's findings are focused on equitable remedies going forward, any civil damages that we could potentially realize would require us to file a separate action, which we believe has significant merit. Before turning the call over to David, I want to point out that even with some lingering tariff pressures, we're expecting to see second half twenty twenty five growth rates accelerate, especially when looking at CTV ex political. We also intend to continue to invest in our live TV, Clearline and Curation offerings as we believe these represent a very attractive growth area where we can increase our market share.

[Michael Barrett, CEO at Magnit]

With that, I'll turn the call over to David for more details on the financials.

[David Day, CFO at Magnit]

Thanks, Michael. As Michael mentioned, we had strong revenue growth in Q2 as macro downsides were not as pronounced as initially feared. We saw stronger than market growth in DBplus due to several product enhancements and momentum from a number of recent deals we signed. Adjusted EBITDA was also significantly above guidance, growing 22% over the second quarter of last year, with a margin of 34% compared to 30% last year. We're very pleased with these results and in particular the continued strong growth in DD plus While some tariff related pressures persist, the overall ad spend environment appears less volatile.

[David Day, CFO at Magnit]

Given our current view and assuming that this level of stability continues, we are reinstating our expectations for full year results, which I will cover in more detail later in my remarks. Total revenue for Q2 was $173,000,000 up 6% from 2024. Contribution ex TAC was $162,000,000 up 10%, exceeding the high end of our guidance range. CTV contribution ex TAC was $72,000,000 up 14% year over year or 15% excluding political and at the top end of our guidance range. DV plus contribution ex TAC was $90,000,000 an increase of 8% from the second quarter last year and above the top end of our guidance range.

[David Day, CFO at Magnit]

Our contribution ex TAC mix for Q2 was 44% CTV, 39% mobile, and 17% desktop. From a vertical perspective, technology, health and fitness, and financial were the strongest performing categories, while auto was the weakest. Total operating expenses, which includes cost of revenue, were $151,000,000 a decrease from $153,000,000 for the same period last year. Adjusted EBITDA operating expenses for the second quarter was 108,000,000 better than we expected and an increase from 102,000,000 in the same period last year. Majority of the favorability in our guidance was driven by lower cloud computing costs and other employee related expenses.

[David Day, CFO at Magnit]

As we've discussed, our technology team continues to make strong progress in reducing per unit cloud costs, allowing us to manage significant increases in ad request volumes with only modest cost increases. Improving scale and operational efficiency remains one of our top priorities for 2025 and I'm very pleased with the progress our tech team is delivering. The majority of our 2025 capital expenditures will be used to support our hybrid infrastructure strategy as we shift additional functions from the cloud to on premises. We expect these initiatives to drive meaningful margin expansion in 2026 and beyond, and we're seeing some early benefits now. Our net income was $11,000,000 for the quarter compared to net loss of $1,000,000 for the 2024.

[David Day, CFO at Magnit]

As highlighted in my intro, adjusted EBITDA grew 22% year over year to $54,000,000 reflecting a margin of 34%, which compares to $45,000,000 in a margin of 30% last year. This was a result of both higher revenue and disciplined investment and cost management efforts. As a reminder, we calculate adjusted EBITDA margin as a percentage of contribution ex TAC. GAAP earnings per diluted share was $08 for the 2025, compared to a loss of $01 for the 2024. Non GAAP earnings per share for the 2025 was $0.20 compared to $0.14 last year.

[David Day, CFO at Magnit]

Reconciliations to non GAAP income and non GAAP earnings per share are included with our Q2 results press release. Our cash balance at the end of Q2 was $426,000,000 a slight decrease from $430,000,000 at the end of the first quarter. The decrease was due primarily to small timing differences in working capital flows. Operating cash flow, which we define as adjusted EBITDA, less CapEx, was $34,000,000 Capital expenditures, including both purchases of property and equipment and capitalized internal use software development costs were $20,000,000 Net interest expense for the quarter was $5,000,000 Net leverage was 0.6x at the end of Q2, no change from the end of the first quarter. As a reminder, the $2.00 $5,000,000 principal amount of our convertible notes is now classified as a current liability on the balance sheet as the notes mature in March 2026.

[David Day, CFO at Magnit]

We intend to pay off the converts with cash at maturity and have ample liquidity to do so. During the quarter, we repurchased or withheld over 800,000 shares for approximately $11,000,000 As of today, we have $88,000,000 remaining in our authorized share repurchase program, which we will continue to deploy opportunistically. I'll now share our thoughts about the third quarter and outlook for the full year. While the macro appears to stabilize somewhat, we remain cautious with our Q3 and full year expectations. Given the concentration of political spend in the third and fourth quarters last year, we'll also provide our guidance with both with and without political contribution ex TAC to show underlying business performance.

[David Day, CFO at Magnit]

For the third quarter, we expect contribution ex TAC to be in the range of 161,000,000 to $165,000,000 which is 9% growth at the midpoint and 13% when excluding political. Contribution ex TAC attributable to CTV to be in the range of $71 to $73,000,000 which is nearly 12% growth at the midpoint, but over 18% growth when excluding political. Contribution ex TAC attributable to DBplus to be in the range of 90 to $92,000,000, which is 7% growth at the midpoint and 10% when excluding political. And we anticipate adjusted EBITDA operating expenses to be between 109 and $111,000,000 For the full year, we anticipate total contribution ex TAC growth above 10% or mid teens, excluding political, adjusted EBITDA to grow in the mid teens, and we're increasing our adjusted EBITDA margin expansion guidance to at least 150 basis points from 100 basis points previously, and free cash flow to grow high teens to 20%. In addition, we expect total CapEx to be approximately $60,000,000 for the year, although we continue to opportunistically evaluate an acceleration of incremental CapEx investment as we transition to on prem.

[David Day, CFO at Magnit]

We're pleased with our second quarter results, with our continued execution on strategic initiatives, and we're confident in our ability to successfully navigate through the current environment. I'm also pleased with the progress our team continues to make in our tech stack cost efficiency efforts, which will help expand margins and support investments in growth areas. With that, let's open the line for Q and A.

[Operator]

Go ahead please.

[Shyam Patil, Senior Equity Analyst at Susquehanna]

Hey guys, congrats on the great quarter and outlook. I had a couple of questions. First one, you guys have had a lot of exciting new partnerships and customer wins over the past few quarters. And it really seems like your positioning in the market is being validated pretty strongly, if not inflecting upward. Maybe Michael, can you talk about this and just the broader momentum you're seeing?

[Shyam Patil, Senior Equity Analyst at Susquehanna]

And then my second question, Michael, I know you talked about Google in the prepared remarks. Just maybe what's your thinking in terms of kind of base case on what happens and kind of the benefit to Magnite? And then you talked about civil damages. I'm just kind of curious what that could look like as well. Thank you, guys.

[Michael Barrett, CEO at Magnit]

Yes, good questions. So, yes, we have posted up a number of exciting wins and really thrilled with the traction in the marketplace. I think if you broadly look at them, particularly the ones on the CTV side, but not just related to CTV, you're seeing a trend where folks are utilizing pieces of our product stack to help build their programmatic businesses on. And this kind of modular approach that we can approach the marketplace is quite unique and it's not just a one size fits all approach. And so I think what we're finding is success in that approach, success in the investments that we made in our product, the acquisitions that we've made.

[Michael Barrett, CEO at Magnit]

And we find ourselves in relatively rarefied air where the competitive set is quite lean at that point. And I would expect to see more continued success in that area. As it relates to Google, it's kind of difficult to crystal ball it just given the fact that the remedies are out there but haven't been ruled by the judge. And so I would imagine at that juncture when the remedies are put forth, we'll probably have a stronger opinion as to what it might look like. And as it relates to any possible litigation in the civil action, I just will stick with the verbiage that we used in the script and that is we're looking at it and we think there's a lot of merit there.

[Shyam Patil, Senior Equity Analyst at Susquehanna]

Great, thank you guys.

[Operator]

The next question comes from Shweta Khajuria of Wolfe Research. Go ahead, please.

[Kenneth Wu, Senior Equity Research Associate at Wolfe Research, LLC]

This is Ken on for Shweta. Thank you for taking my question. Just one for me. What is driving the reiteration of the prior guide given the raise in Q3?

[David Day, CFO at Magnit]

Yes,

[David Day, CFO at Magnit]

I'll take that. I think it's interesting. After our last earnings call, as we went through May and June, I think the overall ad spend market was sort of moderate, soft to moderate, but it was much more at least stable than what we had feared. So, I think we kinda had bigger fears throughout that quarter. And there's a even though the ad spend market isn't robust at this point of time, it's become much more stable.

[David Day, CFO at Magnit]

And so, that's given us comfort to reiterate or to put back into place our perspective for the full year. We're also super excited about, of course, the growth in CTV. You can see some of the acceleration and we gave some numbers to back out political, so you can see the kind of organic growth and acceleration in that business. But we're particularly happy with the DBplus business. We were initially more concerned that that business could be more volatile and with potentially more downside.

[David Day, CFO at Magnit]

But the team has really done a fantastic job. We've got some new product releases. We're getting some more momentum on some of our recent deals. And so, there's actually more strength, I think, in that DV plus than we even anticipated.

[David Day, CFO at Magnit]

And so, combination of all those factors, helped us to feel comfortable that we could kind of get something out there for full year.

[David Day, CFO at Magnit]

Again, assuming that this current environment kind of continues the way that it's going right now.

[Kenneth Wu, Senior Equity Research Associate at Wolfe Research, LLC]

Thank you very much. That's my only question.

[David Day, CFO at Magnit]

Thanks. Thanks, Dan.

[Operator]

Our next question comes from Dan Karnos of The Beachmark Company. Go ahead, please.

[Daniel Kurnos, MD - Internet & Media Equity Research at The Benchmark Company LLC]

Hi. Thanks. Good afternoon. Obviously, quarter again, guys. So Michael, I mean, I guess I'll start it off and just say, yes, Google is getting sued.

[Daniel Kurnos, MD - Internet & Media Equity Research at The Benchmark Company LLC]

They're also trying to stuff the whole TV plus industry into an AI mode box. You know, we can debate whether or not they should be allowed to put their crawler and their AI on one, consolidated platform. But how do you guys think about the development of AgenTic in the marketplace and your ability to continue to monetize in DBplus if that becomes an increasing source of traffic and usage from consumers? And then, you spent a good amount of time talking live sports, Michael, and I appreciate that. And I guess we've got ESPN D2C, we've got Fox D2C, and Peacock has had an absolute killer upfront.

[Daniel Kurnos, MD - Internet & Media Equity Research at The Benchmark Company LLC]

And so how should we think about the contribution this year from live sports? It's almost all being done programmatically now, like the or at least the newer offerings. So just help us think through potential, you know, even as early as this year from that from that platform. Thank you.

[Michael Barrett, CEO at Magnit]

Yeah. Thanks for the question. It's Dan. Yeah. So AI is definitely agentic chat tools that consumers are using, businesses are using.

[Michael Barrett, CEO at Magnit]

There's no question that search referral traffic has gone down for our clients at primarily browser based websites. It's important to note and David gave the mix before in his part of the script. Our business is pretty well diversified. Have We a lot of mobile app business. Obviously CTV isn't impacted by this directly.

[Michael Barrett, CEO at Magnit]

And if you note the types of publishers we have, we have quite a lot of top brand globally known brands, media companies where they truly are destination sites and weren't as reliant upon search referrals. And so there's a bit of protection there for them in terms of their future prospects for the business. And lastly, we do work with a broad, broad swath of top publishers, produces awful lot of ad inventory. We'll process close to a trillion and a half ad requests today. I love to say we sell every one of those requests, but obviously we don't.

[Michael Barrett, CEO at Magnit]

And therefore, even if there was some deterioration in terms of traffic, which led to less ads going to auction, it probably just kind of increases our win rate as a percentage of traffic that we bring, also probably lowers our processing costs. We haven't seen budgets shift. We haven't seen buyers shy away from OpenWeb. And so I think we feel pretty good about where we stand today. And lastly, it's pure conjecture, but I don't think every one of these popular chat agents are going to be able to stand up an ad business the size of Google's, every one of them hiring 5,000 to 7,000 salespeople, the technology involved in it.

[Michael Barrett, CEO at Magnit]

They'll obviously have to have an ad play. And I fully anticipate that we'll be able to play in that, game as them as publishers and us as sources of demand. So it could be newfound publishers for us. And as for live sports, yeah, it is early and and look at it's super encouraging that these sports rates are being won by streamers. Consumers have cut cord and they voted that streaming is the way to go.

[Michael Barrett, CEO at Magnit]

The FanDuel isn't insignificant as you know, they are a huge regional sports network in baseball and we are participating in that as we speak. And so I think that we'll be able to dimensionalize the numbers in the not too distant future, but it's still pretty early days in terms of contribution.

[Daniel Kurnos, MD - Internet & Media Equity Research at The Benchmark Company LLC]

Thanks, Michael.

[Michael Barrett, CEO at Magnit]

Thanks, Dan.

[Operator]

The next question comes from Jason Kreyer of Craig Hallum. Go ahead please.

[Jason Kreyer, Senior Research Analyst at Craig-Hallum Capital Group LLC]

Great. Thank you, guys. So question on the DBplus side. You've seen some really interesting engagements with platform companies, X earlier this year, Pinterest last quarter, companies that have historically filled ad slots internally. So just curious, like, what is happening on that front?

[Jason Kreyer, Senior Research Analyst at Craig-Hallum Capital Group LLC]

And why is Magnite finally getting a seat at the table where you haven't before? And if you think this trend continues to other platforms?

[Michael Barrett, CEO at Magnit]

Yes, great question, Jason. Mean, from our observation, I think one of the things that folks have come to realize that own platforms like that, that maybe we're trying to run a kind of a walled garden approach and that only demand source by their direct teams or any self serve tools that they would have, which is the only demand that could come. And I think there's just two kind of revelations. Number one, you're severely under monetizing your inventory if you're not plugging in third party demand. And I think folks some folks have learned it the hard way.

[Michael Barrett, CEO at Magnit]

And the second is there's less and less of a desire among the advertising community to kind of do these direct kind of historically high cogs way of interacting with sales folks. And so I think programmatic is definitely desired by agencies, desired by marketers. And they have gotten very comfortable working with a handful of partners. Thankfully, Magnite's one of them. So when folks do go to open up and they talk to their agency partners and their marketers, they tell them, well, most of our business runs at Magnite.

[Michael Barrett, CEO at Magnit]

And so it kinda puts us in a position a pole position to be their inaugural partner as they open up. And, we're thrilled with the announcements we've made and would completely expect more announcements to come.

[Jason Kreyer, Senior Research Analyst at Craig-Hallum Capital Group LLC]

I appreciate that. And then just a quick follow-up. So Netflix has fully rolled out the Netflix ad suite. Just curious, you know, as as you're integrated in that, how that process has gone for Magnite? And if there's been any incremental visibility into what your role looks like?

[Michael Barrett, CEO at Magnit]

Yeah. It continues to be an incredible partnership. We're thrilled to be a part of their story, emphasizing the fact that it is their story. So we just reiterate the things that Dave talked about and you're right about the rollout and our participation in that rollout. And we maintain what we said all along that they're a very important revenue client for us.

[Michael Barrett, CEO at Magnit]

And as we exit the year, we feel comfortable in saying that they could be one of our biggest clients on a run rate basis.

[Jason Kreyer, Senior Research Analyst at Craig-Hallum Capital Group LLC]

Appreciate that. Thanks, Michael.

[Michael Barrett, CEO at Magnit]

Thanks, Sid.

[Operator]

The next question comes from Bart Crockett of Rosenblatt. Go ahead, please.

[Barton Crockett, MD & Senior Research Analyst at Rosenblatt Securities]

Okay, great. Thanks for taking the question. I wanted to probe a little bit more some of the antitrust commentary, you know, which obviously holds out a transformational kind of opportunity for you guys, which makes the commentary about 2026 kind of interesting. The idea that behavioral remedies could be implemented while an appeal is outstanding, what is your basis for suggesting that? Is that some commentary from the judge or some interpretation of legal precedent?

[Barton Crockett, MD & Senior Research Analyst at Rosenblatt Securities]

What is your basis for thinking that that could in fact happen and we could in fact begin to see this next year?

[Michael Barrett, CEO at Magnit]

Barton, as luck would have it, I have our general counsel in the room and Aaron's gonna answer that for you.

[Barton Crockett, MD & Senior Research Analyst at Rosenblatt Securities]

Great.

[Aaron Saltz, Chief Legal Officer at Magnite]

Hey, everyone. Yeah, I would say that in a case like this where the court has found that there's illegal practices that need to be rectified, if there were remedies put in place now pending an appeal, there's no reason why a court wouldn't want those remedies to take place as soon as possible to remedy the illegal conduct, notwithstanding the appeal. But that being said, there's obviously a lot of unknowns here as well. So we're, like everyone else, anxiously awaiting the decision. But I think that based on guidance we've received, there's a very realistic possibility that the behavioral remedies would be in place during the stay of any appeal.

[Barton Crockett, MD & Senior Research Analyst at Rosenblatt Securities]

Okay, so you've received some guidance that supports this. Okay, and then in terms of just on the legal front, since we have the attorney here, you know, the idea of looking at the merit of civil litigation for the damages that you guys have suffered, what would be kind of the ideal timing to think about that knowing that Gannett's already filed and knowing that there could be a statute of limitations and yet there's some benefit to having violations found by the DOJ. So what would be your sense of what would be kind of the sweet spot in terms of timing if one were to pursue something like this?

[Aaron Saltz, Chief Legal Officer at Magnite]

Yeah, think just as Michael said, at this time we can't really comment any further on timing or specific intentions other than we're obviously considering all our options and we do think there's a lot of merit. As you've mentioned, there have been other participants that have already filed suits, so we're clearly aware of that and honoring it.

[Barton Crockett, MD & Senior Research Analyst at Rosenblatt Securities]

Okay, all right. And then if I could switch a little bit to kind of a related issue. So DBplus has been trending positively, while the network business, the Google reports has been negative. Do you think those two things are related? And are we already beginning to see some of the benefit to DBplus from the market digesting the issues at Google?

[Michael Barrett, CEO at Magnit]

Yes. Interesting question, Barton. I don't believe so. I think they're not correlated. This has come from a lot of, as you know, relatively new to the story, but DBplus has been a journey for us.

[Michael Barrett, CEO at Magnit]

And I just couldn't be more proud of the team behind it. And it is a whack a mole business. It is a thousand things on your checklist. And then you go to the next checklist and it's a thousand. It's the little things that matter.

[Michael Barrett, CEO at Magnit]

And I think our team is just operating at such a high level and the Magnite story resonates in the marketplace. So I really do think that if there's share shift, it isn't coming from Google, it's coming from our direct competitors.

[Barton Crockett, MD & Senior Research Analyst at Rosenblatt Securities]

Okay. All right, that's great. That's good for me. Thank you very much.

[Michael Barrett, CEO at Magnit]

Thank you.

[Operator]

The next question comes from Laura Martin of Needham. Go ahead please.

[Laura Martin, Senior Analyst at Needham & Company]

Good morning. Congratulations on your numbers. I'd like to start with the Amazon comments. I was really intrigued by your Amazon comments because, like your point, you both can sell their inventory and you can use their DST interact with you. Do you think over time Amazon could be a bigger client than Netflix for you from a revenue point of view?

[Michael Barrett, CEO at Magnit]

Hey Laura, it's Michael. Great observation, hard to speculate. I would think that that would be pretty far fetched to think that anytime soon that they would open up their owned and operated so that it would equal the Netflix opportunity. But we are elated to be a partner there on both sides of the marketplace and it's certainly a meaningful relationship.

[Laura Martin, Senior Analyst at Needham & Company]

Okay, That's helpful. And then on Mountain, I I agree with you. I'm very excited about the opportunity for small and medium businesses coming to Connected Television. I was I thought it was interesting that you brought it up because I thought that Mountain went direct and got direct ad units from Paramount and Peacock. And it sounds like from your comments that they are actually they're a DSP, that they're actually buying ad inventory from you. So can you just confirm that?

[Michael Barrett, CEO at Magnit]

Yeah. And I can't speak for the entirety of their business, but for years now, they've been a classic DSP running through Magnite to get access to CTV supply. And you have to keep in mind, Laura, that you you still owe me $5 in that that when I bet that small to medium sized businesses will make up a big part of CTV, and you said they wouldn't.

[Laura Martin, Senior Analyst at Needham & Company]

I was wrong. You're okay. And I'm happy that you're right and that I'm wrong. Thank you.

[Operator]

The next question comes from Matt Watson of RBC Capital Markets. Go ahead, please.

[Matthew Swanson, Director - Equity Research at RBC Capital Markets]

Great. Thank you. David, maybe we could start on the outperformance that we've seen in the margins, especially on the sides you're talking about kind of getting your public cloud and your on prem data structure in order. What about the margin improvement do you think is sustainable terms of maybe like setting kind of like a new a new base rate? And is there anything about the outperformance this quarter or year to date that is more one time in nature? Thank you.

[David Day, CFO at Magnit]

Yeah, there's a couple of variables at play here. For the quarter's performance, there was a component of that beat that I think is sustainable going forward. Part of that beat was related to some personnel costs, which were more of a timing basis. And so, those will come back in Q3 and so we factored that into our guidance. And then the other variable is, we are adding some modest investment on our engineering sales teams in the latter half of the year to really focus on some of our high opportunity areas in Clearline, Curator, Live Sports and so forth.

[David Day, CFO at Magnit]

And so, we'll still have some margin, some of the gross margin benefits will be offset by some of those other investments and changes. But overall, we're still early in this process. It's first or second inning, I think, in our opportunity on the tech stack costs. And so, there's a lot of work and analysis going on right now, looking at potentially accelerating some CapEx investment and other things And we'll, you know, we're working through that and, you know, have a much better visibility as we get further towards the end of this year.

[Matthew Swanson, Director - Equity Research at RBC Capital Markets]

That's really helpful. And then, Michael, maybe a high level CTV question. I kind of think back to 2021 ish timeline when SpotX came in and it feels like so much of the way the markets developed is kind of the way that you or we all had hoped for with everyone being ad supported now. You guys are now partnered with, I think, 29 of the top 30 publishers, seeing SMB spend come in, live sports switching over. Like, what what do you think are the major limiting factors or I guess choke points in demand coming faster to CTV at this point?

[Michael Barrett, CEO at Magnit]

Yeah. Great question, Matt. I think the one I put my finger on is there's still linear around. I mean, cord cutting continues to accelerate. So the largest players in the streaming market are also the largest broadcasters and therefore there's this balancing act of trying to feed two MAUs.

[Michael Barrett, CEO at Magnit]

And so it just isn't this pure swoosh coming over. Go to market practices kind of prohibit sometimes just buying streaming. You have to buy the programming across both platforms. And I also think, know, some of it's the industry's own fault in streaming. You know, measurement remains to be a big challenge.

[Michael Barrett, CEO at Magnit]

Right? You're going through upheaval right now with Nielsen's panel, and being able to tie the traditional measurement from linear to streaming is a challenge. Attribution is something that everyone's working on, but there has to be common standards. So, you know, some of it is, you know, the poor brand manager that for years has spent money on broadcast. Now spending it on linear and asking the right questions like, well, how impactful is it?

[Michael Barrett, CEO at Magnit]

Is it better? Is it worse? Is it the same? And as an industry, harder at making that answer easy for folks to spend.

[Matthew Swanson, Director - Equity Research at RBC Capital Markets]

Thank you.

[Operator]

Next question comes from Robert Wolver of Evercore ISI. Go ahead, please.

[Robert Coolbrith, VP - Internet Equity Research at Evercore ISI]

Hi. Thanks for taking our questions. Two, please. Wanted to go back to Shyam's question on the partner roster and the strength there. Maybe adjacent to that, if you had to take a weighted average right now across the partner set in terms of where they are on programmatic penetration, terms of percentage, inning, however you want to put it, maybe if you could talk a little bit more about that and what you think can unlock or accelerate more engagement from those partners with programmatic? And then a second one, in relation to the Google Ad Tech outcomes. Assuming we do get some, your meaningful remedies, equitable remedies as you put it, are there any other, product opportunities, market segments or regional opportunities that you might choose to lean into in a scenario like that? Thank you.

[Michael Barrett, CEO at Magnit]

Yes. Thanks, Robert. Yes, on the first one, if you go back two years ago, it was definitely the belief in the marketplace that upfronts were kind of the enemy of programmatic. That if marketers are committing upfront dollars and that necessarily means it's direct sold by the publisher and therefore it's out of the hands of programmatic. And if you fast forward, you go to any agency, any media companies upfront presentation, they lead with programmatic capabilities.

[Michael Barrett, CEO at Magnit]

So it's definitely getting there. Buyers want it, sellers want it as well. It's just that there's broadcast TV has been sold for well over 70 years and there's a way of doing it. The industry is set up to do that. And you know, there's obviously some hesitancy to lean a 100% in, hesitancy to play with biddable because, hey, you know, upfront's upfront.

[Michael Barrett, CEO at Magnit]

Biddable might be better, it may not be better. But little by little, the guys are doing it. And you see guys like Hulu that have been at it for longer than anyone and how advanced that they become and, you know, new entrants that come into the industry, whether it's Amazon or Netflix that are just more technology focused and programmatic first focus. So I think that you're seeing an acceleration and we really do believe in a future where they can be bought and sold programmatically in a streamed environment. It will be and it will be biddable and it'll be performic for the advertiser and it'll be the best ROI for the publisher.

[Michael Barrett, CEO at Magnit]

And I think we're every quarter marching closer to that world. As it relates to Google, the question was are there other opportunities that would be opened up? And I think that it's quite possible, but I really do believe that if all we do is stick to our knitting and there's a share shift of what we do today from their 60% in our high single digits, That will keep us fine for a number of quarters before we have to look at edge cases where we could pick up additional revenue.

[Robert Coolbrith, VP - Internet Equity Research at Evercore ISI]

Got it. Thank you very much.

[Operator]

The next question comes from Zach Thomas of Baird. Go ahead please.

[Zach Cummins, Senior Research Analyst at B. Riley Securities]

Yes. Hi. Good afternoon. Thanks for taking my questions. I was just curious about some of the AI capabilities you're developing on your own platforms.

[Zach Cummins, Senior Research Analyst at B. Riley Securities]

Can you just speak to specifically the LLM you were talking about and kind of use cases you could drive on that front? Will there be efficiency or incremental revenue?

[Michael Barrett, CEO at Magnit]

Yes. So in that particular instance, what we cited was the ability to crawl through content, video content primarily on the CTV platform. And it really is amazing and it really does hold back spend how difficult it is to find consistent labeling of video, especially in libraries. And so part of the challenge has been if I wanna be in a certain environment in a video show, hobbling that together through mechanical ways of like looking at taxonomies. The taxonomies are different between different media companies.

[Michael Barrett, CEO at Magnit]

So if you can build this agent that can spider all the content and pick up the signals that you're looking for and you can craft and create your own segments on the fly in real time, it saves a ton of time for discovery. And obviously, you're now getting a bigger targetable audience, which will lead to more revenue spent on the platform. So super excited about that particular use of the LLM, but there'll be many, many more that we'll be able to tack on to that.

[Zach Cummins, Senior Research Analyst at B. Riley Securities]

Great. Thanks for taking my questions and best of luck for the rest of the quarter.

[Michael Barrett, CEO at Magnit]

Thanks so much.

[Operator]

Next question comes from Bel Nobler of Lake Street Capital Markets. Go ahead please.

[Analyst]

Hey guys, thanks for taking my question and congrats. In regards to M and A, are there any areas of the technology platform that are of particular interest?

[Michael Barrett, CEO at Magnit]

Yes, great question. I think our stance on M and A hasn't really changed much in the last year and a half. And that is we really truly believe we have all the assets that we need that our success can come organically. That said, like any technology company, we have a roadmap that is far greater than what we can actually execute on in any given quarter. So if we were able to come across an opportunity where we could advance that roadmap through acquisition, it's something we would definitely entertain.

[Michael Barrett, CEO at Magnit]

But to size that, think AquaHire not swing for the fence huge purchase. Again, we went through that phase, very happy we went through that phase, but very happy we're not in that phase any longer. So I think that's what you should expect from us from an M and A standpoint.

[Analyst]

Awesome. Thank you. That's it for me and congrats again.

[Michael Barrett, CEO at Magnit]

Thanks so much. Thank you.

[Operator]

This concludes our question and answer session. I would now like to turn the conference back over to Michael for any closing remarks.

[Michael Barrett, CEO at Magnit]

Thank you, operator. And thank you all for joining us and your support. We feel very good about accelerating growth trends in the back half of the year, aided this year and next by the numerous new and expanding partnerships. We're also excited about our DBplus opportunity as we look forward to the judge's ruling on remedies in the Google trial. I'll turn it back over to Nick to cover our upcoming marketing events. Nick?

[Nick Kormeluk, SVP - IR & Head - Global Real Estate at Magnit]

Michael. We look forward to seeing many of you at our upcoming events coming up. Evercore Virtual NDR is tomorrow. Ebanks Conference in Park City is on August. Cannonball's Virtual TMT Conference on the thirteenth. Rosenblatt's Virtual Technology Summit on the eighteenth, B.

[Nick Kormeluk, SVP - IR & Head - Global Real Estate at Magnit]

Riley meetings in LA and San Diego on the nineteenth and twentieth, Wells Fargo meetings in Baltimore and Philadelphia on the twenty sixth and twenty seventh, BofA in New York on September 3, Benchmark and City on September 4, B. Riley's Conference in New York on September 10, Wolf Conference in San Francisco on September 10. Yes, we will be in both cities at both times with different teams. Lake Street Conference in New York on September 11, Craig Hallum meetings in Milwaukee and Chicago on September 1718, Stevens meetings in Houston on September 22, Rosenblatt meetings in Dallas and Atlanta on September 2324, and Redburn meetings in Denver on the thirtieth. Thank you, and have a great evening.

Participants

Executives

• Michael Barrett, CEO
• David Day, CFO
• Aaron Saltz, Chief Legal Officer

Analysts

• Nick Kormeluk, SVP - IR & Head - Global Real Estate at Magnit
• Shyam Patil, Senior Equity Analyst at Susquehanna
• Kenneth Wu, Senior Equity Research Associate at Wolfe Research, LLC
• Daniel Kurnos, MD - Internet & Media Equity Research at The Benchmark Company LLC
• Jason Kreyer, Senior Research Analyst at Craig-Hallum Capital Group LLC
• Barton Crockett, MD & Senior Research Analyst at Rosenblatt Securities
• Laura Martin, Senior Analyst at Needham & Company
• Matthew Swanson, Director - Equity Research at RBC Capital Markets
• Robert Coolbrith, VP - Internet Equity Research at Evercore ISI
• Zach Cummins, Senior Research Analyst at B. Riley Securities
• Analyst