OppFi (NYSE:OPFI), Inc. operates a digital financial platform designed to expand access to responsible credit and banking solutions for underserved consumers and financial institutions. The company’s offerings leverage proprietary data analytics, machine learning models and automated underwriting capabilities to deliver personalized installment loans, point-of-sale financing and banking-as-a-service (BaaS) solutions. Through these services, OppFi aims to improve financial inclusion by providing transparent, flexible credit options to nonprime and near-prime borrowers who may lack traditional credit histories.
One of the core products, OppFi Consumer, provides installment loans via a digital portal and mobile app, featuring fixed payments and clear repayment terms. The platform integrates directly with community banks and credit unions to enable co-branded lending programs, allowing financial institutions to offer online personal loans under their own names while leveraging OppFi’s technology stack. Additionally, OppFi’s point-of-sale financing service partners with retailers to present financing offers at checkout, helping merchants increase average transaction sizes and improving the purchasing experience for customers who need flexible payment options.
Beyond direct-to-consumer lending and POS financing, OppFi offers banking-as-a-service capabilities under its Brightwell and Vista brands, enabling banks and credit unions to modernize digital account opening, deposit, payment and card programs. These BaaS solutions are modular and designed for rapid implementation, supporting institutions in launching new digital offerings without extensive in-house development. The company’s technology is built to comply with regulatory requirements, incorporating built-in Know Your Customer (KYC), Anti-Money Laundering (AML) and data security protocols.
Founded in 2014 and headquartered in Chicago, OppFi has grown through strategic partnerships, technology investments and acquisitions aimed at enhancing its data analytics and product suite. The company is led by founder and CEO Tom Davis, whose leadership team combines expertise in fintech, banking and risk management. OppFi serves customers across the United States, working closely with a network of financial institutions and retail partners to extend its credit and payment solutions to consumers who are often overlooked by traditional lenders.
