Sweetgreen (NYSE:SG) operates a fast‐casual restaurant chain specializing in salads, grain bowls and warm bowls that emphasize fresh, seasonal and locally sourced ingredients. The company’s menu features customizable options, allowing customers to select from a variety of greens, grains, proteins and dressings. In addition to in‐store ordering, Sweetgreen offers digital ordering through its mobile app and website, as well as catering services for corporate clients and special events. Sustainability is integral to its business model, with initiatives focused on compostable packaging, reduced food waste and partnerships with responsible growers and suppliers.
Founded in 2007 by Nicholas Houghton, Jonathan Neman and Nathaniel Ru in Washington, D.C., Sweetgreen began as a single location aimed at delivering nutritious meals in a fast‐paced environment. The founders’ vision was to combine high‐quality ingredients with a scalable service model, setting the stage for rapid expansion into major U.S. markets. After opening its first outpost in New York City in 2011, the company entered Los Angeles in 2014 and Chicago in 2015, ultimately growing to more than 150 restaurants across the country.
Technology and data analytics are cornerstones of Sweetgreen’s strategy, driving menu innovation, inventory management and personalized customer experiences. The company’s proprietary mobile app enables order customization, loyalty rewards and real‐time updates on store offerings. Behind the scenes, an integrated supply chain platform supports near‐farm sourcing, seasonal menu adjustments and transparent traceability to uphold quality standards and reinforce local producer relationships.
Led by co‐founder and CEO Jonathan Neman, Sweetgreen’s leadership team brings together expertise in retail operations, supply chain management and digital innovation. Under Neman’s guidance, the company continues to pursue market growth while refining its brand identity as a pioneer in health‐focused, technology‐driven fast‐casual dining. Ongoing initiatives include new restaurant openings in key metropolitan areas and expanded digital capabilities to enhance customer engagement.
