YETI (NYSE:YETI) is a designer and marketer of premium outdoor lifestyle products, best known for its high-performance coolers and drinkware. Since its founding in 2006 by brothers Roy and Ryan Seiders in Austin, Texas, the company has built a reputation for rugged durability and innovative design. YETI’s product lineup includes hard and soft coolers, insulated bottles and tumblers, backpacks, bags, and accessories tailored to outdoor enthusiasts, anglers, hunters, campers, and everyday consumers seeking premium solutions for temperature retention.
YETI initially gained traction in the fishing and hunting communities by producing roto-molded coolers engineered to withstand harsh environments and maintain ice for extended periods. From that foundation, the company expanded its portfolio to include vacuum-insulated drinkware—a category that has become a core growth driver. YETI’s products are crafted from kitchen-grade stainless steel with double-wall vacuum insulation, puncture- and fade-resistant exteriors, and features such as No Sweat™ design to prevent condensation. The company also collaborates with designers and outdoor influencers to develop limited-edition products that resonate with its loyal customer base.
Over the years, YETI has extended its global footprint beyond North America, with distribution channels spanning the United States, Canada, Europe, Asia-Pacific, and Latin America. Products are sold through direct-to-consumer platforms—including its website and branded retail stores—as well as through a network of authorized dealers, specialty retailers, and e-commerce partners. YETI continues to invest in expanding its international presence, adapting to local market trends, and strengthening its omnichannel capabilities to meet growing demand worldwide.
Leadership at YETI emphasizes a consumer-centric approach and a commitment to product quality. Matthew Reintjes, who joined the company in 2014 and became Chief Executive Officer in 2021, oversees strategic initiatives aimed at accelerating innovation, scaling operations, and enhancing brand equity. Under his guidance, YETI has pursued targeted marketing campaigns, strategic partnerships, and incremental product introductions to reinforce its position as a market leader in the premium outdoor segment. The company's focus on craftsmanship, durability, and brand authenticity continues to drive engagement among outdoor enthusiasts and adapt to evolving lifestyle trends.
