YETI Q2 2025 Earnings Report

YETI EPS Results

• Actual EPS: $0.66
• Consensus EPS: $0.54
• Beat/Miss: Beat by +$0.12
• One Year Ago EPS: $0.70

YETI Revenue Results

• Actual Revenue: $445.89 million
• Expected Revenue: $461.73 million
• Beat/Miss: Missed by -$15.84 million
• YoY Revenue Growth: -3.80%

YETI Announcement Details

• Quarter: Q2 2025
• Date: 8/7/2025
• Time: Before Market Opens
• Conference Call Date: Thursday, August 7, 2025
• Conference Call Time: 8:00AM ET

YETI (NYSE:YETI) designs, retails, and distributes products for the outdoor and recreation market under the YETI brand. It offers coolers and equipment, including hard and soft coolers, cargo, bags, outdoor living, and associated accessories, as well as backpacks, duffel bags, luggage, packing cubes, carryalls, camp chairs, blankets, dog beds, dog bowls, and gear cases under the LoadOut, Panga, Crossroads, Camino, Hondo Base, Trailhead, Lowlands, Boomer, and SideKick Dry brands. The company also provides drinkware products, such as colsters, lowballs, wine tumblers, stackable pints, mugs, tumblers, straw mugs and cups, bottles, jugs, and water bottles, as well as accessories comprising bottle straw and chug caps, lids, straw lids, color packs, tumbler handles, and jug mounts under the Rambler brand. In addition, it offers apparel and gear products, such as hats, shirts, bottle openers, and ice substitutes. The company sells its products through independent retailers, including outdoor specialty, hardware, sporting goods, and farm and ranch supply stores, as well as through its Website, YETI.com. It operates in the United States, Canada, Australia, New Zealand, Europe, Hong Kong, China, Singapore, and Japan. YETI Holdings, Inc. was founded in 2006 and is headquartered in Austin, Texas.

YETI Q2 2025 Earnings Call Transcript

Key Takeaways

• Positive Sentiment: YETI posted Q2 sales of $445.9 M, set full-year revenue growth at flat to +2%, and raised EPS guidance to $2.34–$2.48 with gross margins now expected at 56.5–57%, driven by tariff relief and cost discipline.
• Positive Sentiment: On track to reduce China tariff exposure to under 5% of COGS by year-end and fully implement a multi-country sourcing strategy, enhancing supply chain resilience and mitigating geopolitical risk ahead of 2026.
• Positive Sentiment: Exceeded the prior goal of 30 new product launches, highlighted by strong momentum in bags and packs (Camino tote, Cayo backpack), plus new drinkware and cooler innovations, fueling a robust product pipeline.
• Positive Sentiment: International expansion performed well with Europe delivering very strong growth, Japan distribution expanding to 270+ doors and aiming for 400+ by year-end, while Canada and Australia showed sustained end-consumer demand, supporting a 15–20% growth outlook.
• Negative Sentiment: The U.S. drinkware category remained promotional and below forecasts due to macro uncertainty and supply chain transitions, delaying a return to growth until Q4.

Presentation

[Arvind Bhatia, VP - IR at YETI]

Good morning, and thank you for joining us to discuss YETI Holdings second quarter fiscal twenty twenty five results. Leading the call today will be Matt Reiches, President and CEO and Mike McMullen, CFO. Following our prepared remarks, we will open the call for your questions. Before we begin, we would like to remind you that some of the statements that we make today on this call may be considered forward looking and such forward looking statements are subject to various risks and uncertainties that could cause our actual results to differ materially from these statements. For more information, please refer to the risk factors detailed in our most recently filed Form 10 ks and subsequent Form 10 Qs.

[Arvind Bhatia, VP - IR at YETI]

We undertake no obligation to revise or update any forward looking statements made today as a result of new information, future events or otherwise, except as required by law. Unless otherwise stated, our financial measures discussed on this call will be on a non GAAP basis. We use non GAAP measures as we believe they more accurately represent the true operational performance and underlying results of our business. Reconciliations of these non GAAP measures to their most directly comparable GAAP measures are included in the press release or in the presentation posted this morning to the Investor Relations section of our website at yeti.com. I would now like to turn the call over to Matt.

[Matt Reintjes, President, CEO & Director at YETI]

Thanks, Arvind, and good morning. Before we discuss our second quarter results, I want to take a moment to acknowledge the devastating floods that recently hit our home state of Texas. Our hearts continue to go out to our Central Texas community, the families and friends impacted by this tragedy. I specifically want to acknowledge and thank the first responders, volunteers, and our longstanding partners at Operation Barbecue Relief who deployed to provide meals to impacted communities all over the country during natural disasters. Give them a follow.

[Matt Reintjes, President, CEO & Director at YETI]

Their simple act of a hot meal is incredibly impactful. We're also deeply grateful for the overwhelming support and generosity of the YETI community across all 50 states, who stepped up to purchase the special edition Texas Strong tumbler. All sales generated from these 10,000 Ramblers went to support the long road to recovery in Kerr County, Texas. Turning now to YETI. I'm excited to share that we are making excellent progress on our long term strategic priorities, driving innovation, expanding our global presence, and broadening our customer base, plus more near term transforming our supply chain.

[Matt Reintjes, President, CEO & Director at YETI]

These efforts are delivering results in several ways. We're seeing increased momentum in product innovation with notable strength in bags and packs. Our international expansion is thriving with outstanding performance in The UK and Europe and strong demand from our end consumers in Canada and Australia. Our brand continues to grow, resonating with audiences both at home and around the world. At the same time, we're executing a major transformation in our supply chain that is setting us up extremely well for 2026 and beyond.

[Matt Reintjes, President, CEO & Director at YETI]

While top line demand in Q2 came in slightly below expectations, reflecting ongoing macroeconomic uncertainty and cautious behavior from consumers and our retail partners, we believe the actions we're taking position us extremely well for long term sustainable growth in both revenue and earnings. I'd like to take a few minutes to outline how we plan to deliver on our growth ambitions, beginning with product innovation. First, we are on track to open our Asia based innovation center in Thailand later this month. I had the opportunity to visit and meet with our local team in July, and I came away energized by their talent, passion, and capabilities. This facility will complement our Austin Innovation Center, significantly increasing our speed and capacity for product development and further enhancing our innovation capabilities.

[Matt Reintjes, President, CEO & Director at YETI]

Importantly, it marks a critical step toward establishing a 20 fourseven global innovation cycle, continuous product iteration, faster time to market, and greater agility in responding to market opportunities. Second, our teams continue to execute exceptionally well against a robust innovation pipeline. As a result of the uptempo pace of innovation you have seen, we're now on track to exceed our prior target of launching 30 new products in the fiscal year, even while making strategic trade offs to advance supply chain diversification. A large portion of these new launches are limited to initial releases, setting the stage for the full force of our innovation to power our growth in the quarters ahead. In Drinkware, while the market remained highly promotional and, as we have discussed, continues to shift away from the recent trend driven growth, we remain focused on broadening our portfolio in sustainable innovation while maintaining our discipline on high quality, profitable growth.

[Matt Reintjes, President, CEO & Director at YETI]

We are seeing this play out in response to our first food bowls, insulated food jars, updated Rambler jug and travel bottle. We expect similar momentum later this year as we expand into our new half gallon and 40 ounce sports jugs. Meanwhile, straw bottles and stackable cups continue to perform well for us. Our underlying innovation in Drinkware is performing well. And as we have seen the market cleanup, we are expecting to return to growth later this year driven by our innovation and stabilization in the overall Drinkware category.

[Matt Reintjes, President, CEO & Director at YETI]

Supporting our continued reach and relevance in health, wellness, sport and lifestyle, we have recently acquired designs, tooling and intellectual property to enable us to bring a patented, category leading shaker bottle into the YETI family. This innovation fits seamlessly with our commitment to delivering premium, high performance products. Moreover, our accelerating innovation and launch of exciting new products under the YETI brand showcases how we leverage open innovation in combination with our powerful internal product development machine. In Coolers and Equipment, our new smaller format but high performance and appropriately named Daytrip soft coolers positions us well in the $50 to $150 price band and complements our $200 to $350 high performance soft coolers. The data has demonstrated impressive early traction even with limited inventory in the second quarter.

[Matt Reintjes, President, CEO & Director at YETI]

Higher priced soft coolers were more challenged in the quarter as we saw some evidence of consumer trade down. While we expect the higher end products to be staples of our portfolio long term, we are pleased with our strategy to capture a consumer up and down the price and performance ladder. We also extended our highly regarded chairs with our first beach chair, launched just in time for the peak summer. In addition, our Rode 15 and Wheeled Rode 32 hard coolers, which launched a strong reception more than a year ago, have continued to see great performance. In bags and packs, our momentum is unmistakable.

[Matt Reintjes, President, CEO & Director at YETI]

Our rugged, all weather Cayo backpack debuted in late Q2 to rave early reviews and exceeded our initial expectations. Meanwhile, the Ranchero backpack, introduced in Q1, continues its descent, recently clinching the title of Best Outdoor Daily Pack by Men's Health. These wins not only underscore our relentless commitment to innovation but also cement our leadership in delivering performance driven, highly sought after gear supported by a broad brand umbrella. Equally exciting is the performance of our long standing Camino totes and Crossroad backpacks. Camino has experienced a notable spike recently and is mostly sold out domestically across all channels, including yeti.com and wholesale.

[Matt Reintjes, President, CEO & Director at YETI]

For context, Camino launched in 2018 and has garnered over 5,004.8 star reviews. It's a great product, full stop. And as many of you have heard me say over the years, it might be YETI's most versatile product and has been my personal favorite since launch. The broadening consumer interest highlights the product's incredible design and styling backed by practical versatility and durability. With a large market opportunity in bags and Camino innovations on the horizon, we're well positioned to build on this momentum and deliver meaningful growth over the long term.

[Matt Reintjes, President, CEO & Director at YETI]

This wave of enthusiasm for Camino is creating a halo effect, fueling elevated interest across our bags and packs lineup, including our everyday travel and dry bags, and amplifying our brand's momentum. What we are seeing with Camino underscores the enduring popularity and the lasting appeal and reliability of our innovation in the market. Speaking to the timeless nature of our brand and design, our product remains bestsellers years after launch, reflecting not only the desirability but also the functionality. Overall, we expect our Coolers and Equipment business to perform well in the back half as our Bags category continues to build and inventory availability for our innovation improves. I'm very encouraged by how our product engine is gaining momentum and how well we're positioned to build on this strength in the second half of the year and into 2026.

[Matt Reintjes, President, CEO & Director at YETI]

We continue to drive incremental investment towards product and R and D and are seeing the benefits of this investment. The second key growth pillar for us is international expansion. I'm pleased with how the YETI brand continues to resonate strongly outside The U. S, supported by a growing, diversified product portfolio and disciplined execution of our go to market strategies. Europe once again delivered very strong growth in the quarter.

[Matt Reintjes, President, CEO & Director at YETI]

This reflects both rising brand awareness and the effectiveness of driving engagement with our localized approach. We believe our model is scalable and will support sustained growth across the European market. In Japan, late in the quarter, distribution rapidly expanded from 17 to over two seventy doors, and we're targeting more than 400 doors by year end. We've also established a digital presence and initiated localized marketing to build awareness and engagement. In early July, we hosted our second successful trade show in Tokyo, drawing nearly 400 buyers, media, and influencers, highlighted by strong enthusiasm and pent up demand.

[Matt Reintjes, President, CEO & Director at YETI]

As we move into the second half of the year, we're focused on executing our go to market, supported by strong alignment between the YETI brand and Japanese consumers' appreciation for premium, well crafted product. Against a large outdoor market and early investments in community engagement and partnerships, we're optimistic about Japan and the rest of Asia's long term potential as a meaningful contributor to our international growth. In Canada, we're seeing sustained end consumer demand even as the wholesale sell in environment is cautious. Localized marketing and strong performance from new innovation and color infusions have driven brand interest and momentum. Delta in Australia remains strong in our tracked channels supporting our positive international outlook.

[Matt Reintjes, President, CEO & Director at YETI]

While certain retail partners slowed their purchasing during Q2 against expanding consumer demand, we're encouraged by the rebound we have seen quarter to date in Q3. Our third key growth pillar is broadening our global customer base. We are relentlessly elevating brand awareness, deepening engagement, and forging long term loyalty for the brand. This commitment drives us to connect with more people more meaningfully across the globe. To that end, I'm excited to announce today that we're launching a strategic partnership with Fanatics later this month.

[Matt Reintjes, President, CEO & Director at YETI]

This collaboration significantly expands our presence in sports. Additionally, we are bringing team colored drinkware and hard coolers to fans across all 32 NFL teams, mini MLB, NHL, and over 50 NCAA programs. Our products will be available on yeti.com, yeti stores, certain wholesale partners, fanatics.com, League and Team sites and at live events, further strengthening our connection with passionate fan bases and driving long term growth in this vertical. As we continue to deepen engagement with our global communities, our recent events and partnerships exemplify YETI's commitment to authentic connection and brand growth worldwide. During the second quarter, YETI had a presence at over 70 events globally, connecting with diverse, enthusiast communities across sports, culinary, entertainment, and beyond.

[Matt Reintjes, President, CEO & Director at YETI]

In May, we hosted our inaugural Wilde private dining room experience at the Ecology Center in San Juan Capistrano, California to celebrate the launch of our outdoor kitchen collection. This immersive event featured a five course live fire meal prepared by YETI Global Chef ambassadors and served in YETI cookware and tableware. Attended by media, creators and ambassadors, the event brought our culinary story to life. At the twenty twenty five Calgary Stampede in early July, our long standing partnership included direct sponsorship, consumer activation and meaningful engagement with media, ambassadors and partners. Attendance was nearly 1,500,000, and our on-site mobile customization machine drove strong sales performance.

[Matt Reintjes, President, CEO & Director at YETI]

Importantly, we had YETI ambassadors competing with our own Chad Mayfield delivering a winning run. This was a standout example of multifaceted engagement delivering both brand impact commercial results. Our team in Australia proudly supported our ambassador and surfing legend, Mick Fanning's charity golf day, which raised over $700,000 for flood affected communities in Northern New South Wales. The event reached an audience of over 11,000,000, amplifying the impact of this incredible organization. Last month, YETI had a large presence at the game fair in The UK, an annual celebration of British countryside culture and a touchstone for YETI's UK community engagement.

[Matt Reintjes, President, CEO & Director at YETI]

The event had nearly 130,000 attendees and marked our highest grossing three day selling event globally. It was awesome. Our media strategy continues to amplify brand visibility and product storytelling through original content like YETI Presents, partner films, shorts and our new field test series. We're reaching audiences across platforms while showcasing the durability, performance and design of our products. This year marks the tenth anniversary of YETI Presents, with 85 films released to date, generating over 33,000,000 views and two point six million hours of watch time.

[Matt Reintjes, President, CEO & Director at YETI]

Our field test series pushes YETI gear to the extreme. In the first episode, shown across YouTube, Instagram, and TikTok, our new all weather Kayo backpack was subjected to harsh, real world conditions, mud, water, impact, and more, highlighting its rugged, water resistant design and reinforcing our commitment to performance driven innovation. Meanwhile, recognizing the breakout momentum behind the Camino, our team acted swiftly to seize the opportunity, amplifying the surge in consumer demand with a targeted campaign By intensifying our social efforts and collaborating with key creators, we supported the product's position. Strategic digital activations and timely engagement with our community ensured that excitement translated into real business impact, solidifying the Camino's breakout status and laying the groundwork for sustained growth. Looking ahead, the momentum we're seeing across global communities underscores the significant opportunity to further penetrate new and existing markets.

[Matt Reintjes, President, CEO & Director at YETI]

To that end, we're making incremental investments behind both brand and social campaigns to increase reach, frequency, and engagement as we expand our customer base and strengthen brand equity worldwide. Turning to our omnichannel performance. As we expand our product portfolio, we continue to meet consumers where and how they prefer to shop. In wholesale, we saw some cautious ordering and tighter inventory management from partners. Despite this, demand remains strong for innovation and inventory levels remain healthy across the portfolio.

[Matt Reintjes, President, CEO & Director at YETI]

We continue to monitor these dynamics closely while exploring new opportunities to expand our reach to underserved consumer segments. In our direct to consumer channels, performance on the Amazon Marketplace remained robust as we capitalized on the diversity of our omnichannel approach to meet evolving shopping behaviors. Corporate sales also delivered outstanding results, propelled by our deepening strategic partnerships, especially in the sports and hospitality sectors, as we continue to leverage our advanced customization capabilities. On yeti.com, site traffic was up, and we saw strong engagement with new product launches and a continuation of trends around increased customer value. However, conversion rates were below expectations amid less intentional shopping behavior.

[Matt Reintjes, President, CEO & Director at YETI]

We're applying key learnings from our May Drop Days campaign to enhance account creation, engagement, and conversion, including early access designed to grow our customer base and build brand affinity. In retail, we opened our twenty seventh store in early June and plan to open our twenty eighth store next week, which will be our last store opening for the year. While we remain very excited about the long term retail potential for us, as I've previously shared, we are intentionally slowing the pace of new store openings in the near term. Our focus is on optimizing the performance of our existing fleet as we continue to see the positive impact and lift in our wholesale and direct channels in locations where a YETI retail store anchors the market. I fully expect future PACE store expansion to be part of YETI's complementary go to market.

[Matt Reintjes, President, CEO & Director at YETI]

Next, I want to switch gears and talk about one of our highest near term priorities, which is the transformation of our global supply chain. This year, I've had the opportunity to visit all of our key suppliers across Southeast Asia, see their factories, and witness firsthand the incredible progress being made. I was fired up by the momentum on the ground and a clear commitment from our partners to support this critical transition. I'm pleased to report that we remain firmly on track with our accelerated diversification strategy. We continue to expect that by year end, on a go forward basis, less than 5% of our total cost of goods sold will be exposed to U.

[Matt Reintjes, President, CEO & Director at YETI]

S. Tariffs on goods sourced from China. Importantly, we will have our multi country sourcing strategy fully in place. This is a testament to outstanding vision and execution by our product and supply chain teams. They are some of the best in the business, and I could not be more proud of the impact they are having on YETI.

[Matt Reintjes, President, CEO & Director at YETI]

This positions us exceptionally well to enter 2026 with a more resilient, agile and diversified supply base, one that enhances our ability to scale globally while mitigating geopolitical and operational risk. Amid a dynamic environment, our fortress balance sheet and healthy free cash flow continue to support investments in growth and innovation while also advancing our capital allocation priorities, including share repurchases. Mike will provide a further update on capital allocation in his prepared remarks. As it relates to our full year 2025 outlook, we are modestly adjusting our top line expectations to reflect a slightly more prolonged recovery in the Drinkware market in The U. S.

[Matt Reintjes, President, CEO & Director at YETI]

At the same time, we're raising our EPS outlook, thanks to our operating discipline and tariff relief on the China sourced goods, partially offset by new tariffs elsewhere. Given the unprecedented tariff uncertainty and shifting macroeconomic landscape since we announced a targeted late twenty twenty five Investor Day, we've made the strategic decision to move our Investor Day to the first half of next year. This timing, importantly, will allow us to showcase the full impact of innovation acceleration in our broadening product pipeline, the capabilities of our diversified and resilient supply chain, and provide a clear view of our long term growth and margin expansion initiatives. Looking ahead, with breakthrough innovation, surging brand momentum and a world of global opportunity in front of us, we have a great setup, redefining what's possible for YETI. Summarizing my thoughts a bit here, I recognize that ups and downs can be part of any great brand and growth story, and some innings are tougher than others, but all great franchises string together wins season after season.

[Matt Reintjes, President, CEO & Director at YETI]

While I like our track record, the opportunity in front of our team is even greater. I remain highly confident in our strategy, direction of travel and that this team will deliver on YETI's potential. To emphasize the point, the strength of our brand is a key differentiator, resonating deeply with a growing base of loyal customers around the world. We're in the early phase of realizing the impact of product expansion and a significant global opportunity providing substantial runway for growth. We have built a tested, proven and resilient business model.

[Matt Reintjes, President, CEO & Director at YETI]

I want to thank our YETI team for their passion and unwavering commitment to our brand and long term vision. We're well positioned to continue to break norms and reset expectations of what a product should be and what a brand can be. With that, I'll now turn the call over to Mike.

[Mike McMullen, Senior VP, Treasurer & CFO at YETI]

Thanks, Matt, and good morning, everyone. Let me start by reviewing our performance for the 2025, after which I'll discuss our revised full year outlook before opening the floor for questions. As a reminder, all results presented on today's call will be on a non GAAP basis to better focus on the operating performance of the business during the quarter. In the second quarter, sales decreased 4% to $445,900,000 which was slightly below our expectations. As Matt mentioned, this was due to more cautious spending from both consumers and our retail partners.

[Mike McMullen, Senior VP, Treasurer & CFO at YETI]

At the product category level, Drinkware sales declined 4% to $236,400,000 The U. S. Drinkware market remained challenging reflecting a more promotional environment compounded by temporary inventory constraints stemming from our ongoing supply chain transition. But we continue to be pleased with how our new products are performing. Coolers and equipment sales decreased 3% to 200,600,000 in the second quarter.

[Mike McMullen, Senior VP, Treasurer & CFO at YETI]

We saw continued growth in hard coolers offset by a decline in soft coolers. Our bags business gained further traction as we expanded our product lineup and capitalized on the significant opportunities within the bags and packs market. As Matt mentioned, we expect our business in the coolers and equipment category to improve meaningfully in the back half of the year driven by our innovation and improved inventory availability. Turning to our performance by channel. Direct to consumer sales decreased 1% to $248,600,000 accounting for approximately 56% of total sales during the second quarter.

[Mike McMullen, Senior VP, Treasurer & CFO at YETI]

Our Amazon Marketplace remains strong both in The U. S. And internationally as we leveraged our omnichannel model and supported it with a strategic allocation of marketing dollars. Corporate sales also remained robust in The US with momentum building internationally following the recent global rollout of customization and as we add strategic partnerships around the world. Strong performance in these direct to consumer channels was offset by softer U.

[Mike McMullen, Senior VP, Treasurer & CFO at YETI]

S. E commerce demand. We saw lower than expected conversion on yeti.com, which offset both higher average order value and higher traffic year over year. In the wholesale channel, sales were $197,300,000 decreasing 7% compared to the prior year quarter with declines in both The U. S.

[Mike McMullen, Senior VP, Treasurer & CFO at YETI]

And in our international regions. The year over year decline within our wholesale channels outside The U. S. Was driven by ordering patterns by some of our retail partners, which I will discuss in more detail during my comments on our international business. In our U.

[Mike McMullen, Senior VP, Treasurer & CFO at YETI]

S. Wholesale channel, the primary driver of the year over year decline was Drinkware, reflective of the highly promotional overall market and an increased level of caution from consumers and our retail partners. We believe this is a transitory issue indicative of macroeconomic headwinds. Our strategy to broaden our wholesale channel and drive engagement with a wide range consumers across markets, pursuits and demographics remains unchanged. Finally, sell through growth outpaced selling growth in The U.

[Mike McMullen, Senior VP, Treasurer & CFO at YETI]

S. In Q2 and our overall channel inventory levels remain healthy giving us confidence in our back half expectations. Moving to our international business. Sales outside The U. S.

[Mike McMullen, Senior VP, Treasurer & CFO at YETI]

Grew 2% to $78,100,000 representing approximately 18% of total sales in the second quarter of this year. Europe continues to lead our international performance with another quarter of strong growth year over year. Our efforts to build brand awareness, expand distribution, and scale our omnichannel model in Europe are gaining traction. Also, as Matt mentioned, our expansion in Japan during the second quarter marks an exciting step in the Asia Pacific region and we are very optimistic about the growth opportunity we see in this market. Within our international markets, direct to consumer sales remain strong.

[Mike McMullen, Senior VP, Treasurer & CFO at YETI]

However, our international wholesale channels, primarily in Australia and Canada, were more challenged from a sell in perspective. We believe this is a one quarter dynamic that was driven by inventory balancing and overall caution by our wholesale partners in these two regions. Sell through in both Australia and Canada continues to be very strong, which gives us the confidence to hold our international sales outlook for the year. We will continue to extend YETI's presence and reach as we expand with both new and existing retailers outside The U. S.

[Mike McMullen, Senior VP, Treasurer & CFO at YETI]

Now moving down the P and L. Adjusted gross profit decreased 4% to 257,600,000 or 57.8% of adjusted sales compared to 57.7% of adjusted sales in the second quarter of last year. This 10 basis point increase was driven by product cost optimization and selective price increases offset by approximately 180 basis points of impact from higher tariffs. That said, relative to our most recent guidance, tariff costs came in lower than expected, primarily due to the reduction in tariff rates for products sourced from China from 145% to 30% that was announced on May 12. Adjusted SG and A expenses in the second quarter were $184,400,000 a decline of $3,100,000 or 2% versus the prior year period.

[Mike McMullen, Senior VP, Treasurer & CFO at YETI]

As a percent of adjusted sales, adjusted SG and A expenses were 41.3% versus 40.5% in the prior year period. We continue to manage our operating expenses tightly while also making strategic investments to drive future growth. On an adjusted basis, operating income decreased 9% to $73,200,000 or 16.4% of sales, and net income decreased 7% to 55,200,000.0 Adjusted net income per share decreased 6% to $0.66 versus $0.70 in the prior year period. Our EPS this quarter includes a $07 net impact from higher tariff costs. Turning to our balance sheet.

[Mike McMullen, Senior VP, Treasurer & CFO at YETI]

We ended the second quarter with $269,700,000 in cash as compared to $212,900,000 in the 2024. During the second quarter, we repurchased 745,000 shares of YETI's common stock on the open market for $23,000,000 under our current $450,000,000 share repurchase authorization. This is part of an overall plan to repurchase approximately $200,000,000 worth of shares during fiscal twenty twenty five. In addition, we continue to deploy capital strategically to strengthen our innovation capabilities. This includes both investing internally and acquiring technology and design expertise.

[Mike McMullen, Senior VP, Treasurer & CFO at YETI]

We believe that acquisitions such as the one we are announcing today, along with what you all have seen us do with acquisitions in the bags, cookware and power cooler categories, are great examples of targeted investments that will enable us to build long term value. Total debt, excluding finance leases and unamortized deferred financing fees, was $75,900,000 compared to $80,200,000 at the end of last year's second quarter. From a total liquidity standpoint, we ended Q2 in a substantial net cash position and with our $300,000,000 revolving credit facility fully available. Inventory decreased 10% year over year to $342,100,000 reflecting strategic management of our inventory purchases during the quarter. Turning to our updated fiscal twenty twenty five outlook.

[Mike McMullen, Senior VP, Treasurer & CFO at YETI]

We now expect full year sales to be flat to up 2% as compared to fiscal twenty twenty four's adjusted net sales. Consistent with last quarter, we expect inventory supply disruption in connection with our supply chain diversification efforts to have an approximately 300 basis point impact on our growth this year. The primary driver of the change in our top line outlook is the performance of our Drinkware business in The U. S. We now anticipate our total Drinkware business to be in a range of flat to down low single digits in fiscal twenty twenty five versus the prior year.

[Mike McMullen, Senior VP, Treasurer & CFO at YETI]

From a channel perspective, we still expect our wholesale and DTC channels to grow in line with each other this year. And geographically, we are holding our outlook for our international business to grow between 1520% in fiscal twenty twenty five. As I stated earlier, the growth dynamics that we saw in Q2 were largely due to timing within our international wholesale channel. We expect the strong consumer demand trends that we saw outside The U. S.

[Mike McMullen, Senior VP, Treasurer & CFO at YETI]

In Q2 to continue and to drive overall growth in the back half of the year. Within The U. S, we expect our business to be down low single digits this year due primarily to the dynamics we have discussed in the Drinkware category. As it relates to phasing for the remainder of the year, for Q3, we anticipate that total sales will be in a range of flat to slightly positive versus last year with a decrease in Drinkware balanced by growth in Coolers and Equipment. We are encouraged by the momentum we saw exiting Q2 and what we have seen quarter to date in Q3.

[Mike McMullen, Senior VP, Treasurer & CFO at YETI]

Geographically, we expect U. S. Sales in Q3 to decline relatively in line with what we saw in Q2. Looking ahead to Q4, we expect a slight step up in total growth with growth across both our Drinkware and Coolers and Equipment categories. When we look at the pipeline of new products that we have slated for release later this year, it gives us the confidence that Drinkware can return to growth in Q4.

[Mike McMullen, Senior VP, Treasurer & CFO at YETI]

We are now projecting gross margins for the year to be between 56.557%, which is an increase of 200 to two fifty basis points as compared to our prior fiscal twenty twenty five guidance. This improvement is due to changes in tariff rates since our last update as well as our ability to drive cost efficiencies while undergoing a significant transformation of our supply chain. Trade policy discussions are ongoing and the ultimate outcome regarding tariff rates remains unknown. In our guidance, we are currently assuming that the latest tariff rates as announced remain through the end of the year, including a total 30% rate on goods from China and an approximately 20% rate on goods from other regions. Collectively, the net tariff costs included in this outlook is approximately $40,000,000 or two twenty basis points as a percent of adjusted sales.

[Mike McMullen, Senior VP, Treasurer & CFO at YETI]

From a phasing perspective, we continue to expect the year over year impact of tariffs to grow progressively throughout the year. We now expect operating expense growth of between 24% versus the prior year. This reflects the impact of ongoing investment in our growth initiatives, partially offset by continued cost optimization. We now expect operating income for the full year to be between 1414.5% of adjusted sales, including a net impact of approximately two twenty basis points from higher tariff costs versus the prior year. We expect the year over year decline in operating income percent to be relatively consistent in Q3 and Q4.

[Mike McMullen, Senior VP, Treasurer & CFO at YETI]

Below the operating line, we expect an effective tax rate of approximately 25.5%, slightly better than our prior guidance. We now expect full year 2025 diluted shares outstanding of approximately $82,000,000 which reflects the impact of $200,000,000 of stock repurchases anticipated through this fiscal year end. We now expect adjusted earnings per diluted share of between $2.34 and $2.48 as compared to $1.96 to $2.02 in our prior outlook. The increase in our EPS outlook reflects the lower tariff rate on China sourced goods, partially offset by increased tariffs on imports from other regions since our last update. And our updated guidance includes close to a $0.40 net unfavorable impact from higher tariff costs versus the prior year.

[Mike McMullen, Senior VP, Treasurer & CFO at YETI]

Our capital expenditures for the year are now projected to be approximately $50,000,000 down from an earlier estimate of 60,000,000 This reduction mainly reflects a shift in accounting treatment for capital investments in our Memphis distribution center, which will now be recorded under cash flows from financing activities rather than investing activities. It's important to note that this year's capital spending remains focused on advancing our technology, launching innovative products and strengthening our supply chain. We now expect free cash flow of between $150,000,000 and $200,000,000 in 2025 versus our prior outlook of approximately $100,000,000 to $125,000,000 As it relates to year end inventory, we continue to expect a decline year over year. As we move through the second half, we will maintain flexibility to increase our inventory based on our assessment of the market conditions. In closing, as we navigate the current landscape of tariff volatility and heightened consumer caution, our determination to deliver on our strategic priorities remains unwavering.

[Mike McMullen, Senior VP, Treasurer & CFO at YETI]

Each of our decisions is rooted in a relentless drive to invest in transformative growth initiatives and bolster our supply chain resilience, all while maintaining control over costs and effective capital deployment. With this disciplined approach, we are confident in our ability to achieve long term sustainable growth and to unlock value for our shareholders. Now I will turn the call over to the operator to take your questions.

[Operator]

Thank you. Ladies and gentlemen, we will now begin the question and answer Thank you. One moment please for your first question. Your first question comes from Philip Lee with William Blair. Please go ahead.

[Phillip Blee, Research Analyst at William Blair]

Hey guys, good morning. Thanks for the question. Can you just talk about your expectations between volume and price in the second half of the year after some of these price increases that you rolled through in April? And just maybe speak to your confidence in the implied acceleration or level of conservatism potentially embedded in versus the alternative of a more significant cut to your top line guide and giving yourselves kind of plenty of wiggle room here? Thanks.

[Mike McMullen, Senior VP, Treasurer & CFO at YETI]

Hey, Philip. Good morning. Thank you for the question. So I would say from a price and volume perspective, the pricing actions that we took, in early April, which we talked about, were relatively minor. It was on a small portion of our product portfolio, and it was, not a significant lift in in average price.

[Mike McMullen, Senior VP, Treasurer & CFO at YETI]

So, you know, the impact we talked about to our gross margins was in q two, it was around 70 bps. You extend that through the year and and assume it's over over three quarters of the year, it's not a significant move. So, I would say it's more volume than than price. In terms of our expectations for the for the year, if you look at, some of the things we talked about in Q2 and some of the dynamics in Q2 and how that projects out for the end of the year, one, international, while q two came in at just 2% growth, we held our outlook for the year. When we looked at the opportunity in Europe, the growth in Europe, the fact that international D2C continued to grow well, that overall consumer demand, including wholesale sell through, remained strong.

[Mike McMullen, Senior VP, Treasurer & CFO at YETI]

Really, Q2 came down to, like we talked about, just order timing and a little bit of caution from some of our wholesale partners in Australia and Canada. So we still feel really good about the year for our overall international business, which is what led to us holding our guide. Second, C and E, when we look at our opportunity in hard coolers, the momentum that our bags business has, with innovation, what's happening with Camino, like, we feel like bags will, you know, give us an opportunity to really continue to return back to growth in C and E in the second half. And then lastly, Drinkware. While The US market is taking a little bit longer to recover than we'd expected, we do have the innovation we have planned plus innovation we've come out with recently.

[Mike McMullen, Senior VP, Treasurer & CFO at YETI]

When you look at we'll start to comp some of the dynamics that we've talked about in The US drinkware market where you've got a portion of our portfolio that seemed that started to come under pressure last Q4. We'll start to comp that in Q4, and we believe that will allow us to get back to growth in Drinkware, in Q4. So you pull all that together, and that's what gave us confidence to issue the outlook that we did this morning.

[Phillip Blee, Research Analyst at William Blair]

Okay. Great. That's super helpful. And then just on the Camino Tota, I mean, obviously, it's gone a bit viral on social media and has been sold out. I mean, can you talk about your ability to chase into inventory here to capture some of this demand?

[Phillip Blee, Research Analyst at William Blair]

And then maybe give some color around the current size of your bags revenue within C and E category? And then how this kind of recent influx of traffic and demand is informing your plans for further innovation in the category? Thank you, guys.

[Matt Reintjes, President, CEO & Director at YETI]

Good morning, Philip. Thanks for the thanks for the question. You know, we've been and and you've been around this story for a while. We've been incredibly excited about our bags business and the bags, potential. And and I think Camino's, while it's been a product we've had since 2018, it's been a standout for us in our portfolio.

[Matt Reintjes, President, CEO & Director at YETI]

And and the recent interest in it, I think, further emphasizes that. So we're we're incredibly, excited and bullish on on the emergence and the continued growth, accelerated growth we're seeing in our bags portfolio and the potential to expand it in the global relevance, in a really large marketplace. So we're gonna continue to lean, lean into bags. We continue to make investments in team and talent. We continue to make investments in capabilities.

[Matt Reintjes, President, CEO & Director at YETI]

And I think you're gonna see that read through in the product portfolio expansion we have there. So, you know, we'll as it relates to Camino in the near term, obviously, we have an incredibly talented supply chain and an operations team, great partners. We're working to optimize the opportunity in 2025, but, really, what we're trying to do is drive the sustainable long term growth, and the continued emergence of bags as a really important portion, not only of our C and E, but really, overall an important part of YETI. So, we'll keep we'll keep growing, the Camino as you know it today. As I mentioned on the call, we're gonna continue to innovate around the Camino.

[Matt Reintjes, President, CEO & Director at YETI]

But really, it's part of our overall bag strategy, which is gonna touch every day, pursuit specific, travel, waterproof. So we're really we're excited about what's what's happening around bags.

[Phillip Blee, Research Analyst at William Blair]

Excellent. Very helpful. Thank you, guys. Best of luck.

[Matt Reintjes, President, CEO & Director at YETI]

Thanks a lot. Thanks, Philip.

[Operator]

Thank you. The next question comes from Brooke Roche with Goldman Sachs. Please go ahead.

[Brooke Roach, VP - Equity Research at Goldman Sachs]

Good morning and thank you for taking our question. Matt, given the success of some of the recent innovation launches, I'd love to get your perspective on the opportunity for these items to scale to the same degree that they could potentially offset lower productivity levels in some of your core? And then for Mike, a follow-up question on The U. S. Drinkware business.

[Brooke Roach, VP - Equity Research at Goldman Sachs]

Can you provide any color on the level of pressure that the supply chain transition is having on this year's ability to scale new innovation and the magnitude of that potential opportunity as you move into 2026? Maybe said another way, when do you expect The U. S. Drinkware business to inflect back to sustainable growth? Thank you.

[Matt Reintjes, President, CEO & Director at YETI]

Thanks, Brooke. Great question. Here's what I would say. I think that the innovation that we're putting out today is as strong as it's ever been for YETI, and it's in a much greater assortment magnitude, which we think yields, incredible forward opportunity for the business. You know, this is a this is an interesting year where we our pace of innovation, our expansion of innovation, has been at its highest level.

[Matt Reintjes, President, CEO & Director at YETI]

But as we talked about in your question, that Michael addressed around the inventory constraints and the supply chain, transformations had a little bit of an impact on that. I think as we think about the expectation from our innovation is our innovation should deliver two things, the continued relevant diversification of our product portfolio, and it should drive forward growth. And and that's the that's the expectation we have, of all of our innovation. And so when you think about some of our long standing legacy products, we talk about the dynamic that's happening in Drinkware right now. Below the surface, we're seeing what we wanna see, which is the traction of our innovation.

[Matt Reintjes, President, CEO & Director at YETI]

It hasn't, as as we'll talk about in the drinkware category, it hasn't yet comped against the drag of the market correction that we've seen in drinkware. But that's what our forward look and and some of the commentary we had today gives us confidence on where we're going. And then when you step back, you look at what's happening in Drinkware, and the expansion and and the growth opportunity that we're seeing with our innovation. You put on top of that, the the incredible range of innovation we're bringing into our soft coolers. I mentioned our day trip line, expansion of our hard coolers, the broad expansion and and really untapped opportunity that we have in in bags and packs and beyond, you know, it gives us it gives us a lot of, confidence underneath this, brand umbrella of YETI that we continue to invest in and continues to show incredible strength.

[Mike McMullen, Senior VP, Treasurer & CFO at YETI]

Brooke, just to your second question. So we mentioned today that the 300 basis points of top line impact due to supply that we talked about last quarter was still, know, in in essentially in our guidance for the year, still having an impact for the year. That's impacting some of our existing products, but it's also having an impact on some of our new products. You know, we've had to shift out the launch of some new products. We're gonna be limited in supply in several new products in Drinkware, and the bulk of that 300 basis points is in Drinkware.

[Mike McMullen, Senior VP, Treasurer & CFO at YETI]

We've also, for the first time, gonna be launching some products outside The US, first and exclusively, which, you know, is something we've never done before. You know? And and as Matt said, we'll start to roll over of the dynamics that we're seeing in the in the drinkware market in q four. We'll also you know, we believe, you know, this is a given this is such a significant transformation of our supply chain this year, we'll start to get some relief from that in the as we get into to 2026. So when you when you without getting specifics about when we expect that to start to get back to growth in 2026, we're we're we're confident that, you know, when you take the the fact that we'll start to roll over that compare, we'll get past some of the supply chain constraints that we've talked about, the innovation that we've talked about will start to build.

[Mike McMullen, Senior VP, Treasurer & CFO at YETI]

We're in what that could mean in our ability to get back to growth in in US Drinkware.

[Brooke Roach, VP - Equity Research at Goldman Sachs]

Great. Thanks so much. I'll pass it on.

[Operator]

Thank you. The next question comes from Randy Konik with Jefferies. Please go ahead.

[Randal Konik, Managing Director at Jefferies & Company Inc]

Yes. Thanks, guys, good morning. I think I heard in the commentary, both from a geographic standpoint and a product standpoint, a theme of sell through outpacing sell in. Is there any way to kind of get a little bit more, granular on that? How much sell through has outpaced sell in, as I believe the inventories recorrect in the marketplace and the channel, you should obviously get reorders to pick back up.

[Randal Konik, Managing Director at Jefferies & Company Inc]

So it'd be super helpful there. And then Mike, how do we think about because everyone's going start to look through to next year and beyond. You guys have done a great job of kind of staying highly profitable, high margins, had some different moving pieces, whether it's tariffs or other things, impacted numbers a little bit. Is there a way that we we should be thinking about, maybe not quantify the gross margins, but, like, qualify somehow how we should be thinking about long term gross margins from a qualitative perspective with the different moving pieces long term. So it would be very helpful to get some you know, thoughts on the on the different moving pieces there and how we should be thinking about it. Thanks.

[Mike McMullen, Senior VP, Treasurer & CFO at YETI]

Yeah. Thanks, Randy. Good morning. Thanks for the question. So let me take the the first question, sell through versus sell in.

[Mike McMullen, Senior VP, Treasurer & CFO at YETI]

And let me kinda separate US from from international. So in The US, we don't give, you know, too many specifics or specific numbers around sell through. We did we do tend to talk about trends. And and the trend that we talked about in The US in q two was that, sell through while the while sell in was down, we talked about sell through was greater than than or outpaced sell in. And really, the the the color there was around the health of our inventory levels, that we continue to manage wholesale inventory levels well and, you know, we which we believe puts us in in a good spot for the, for the second half and going forward.

[Mike McMullen, Senior VP, Treasurer & CFO at YETI]

Outside The US, I think the the main point we wanted to make there is, you know, really, consumer demand overall, outside The US was was really strong. And where where the weakness was and what led to that 2%, growth overall and international wholesale being down was was some order timing and overall caution in in two markets, in Canada and Australia. But, you know, when we look at the data we have and our track channels around consumer demand in those two countries, you know, nothing has really changed in our, in our, in our belief in the opportunity and our, you know, and our bullishness for the year, and that's what led to us holding, our outlook for the year for our international business. As we, you know, we think about gross margins going forward, I mean, obviously, there's a lot moving around as it relates to tariffs. What we've got baked in our guidance for the year is essentially the latest announcements, 30% total rate for China and an approximately 20% rate for the other countries in which we source from which we source.

[Mike McMullen, Senior VP, Treasurer & CFO at YETI]

So, you know, I think the the thing that I would say is there is still some uncertainty there. There's still some some things that need to sort of become more clear. But, you know, I I would say, looking forward, the opportunities that we see in in gross margin are, you know, continue to work through product cost efficiencies and opportunities to drive down product costs in our within our supply chain. We've shown a consistent ability to do that, number one. Number two, sales mix.

[Mike McMullen, Senior VP, Treasurer & CFO at YETI]

And I think as as Drinkware returns to to growth, we think that'll be an opportunity for us given Drinkware has a higher gross margin, than the rest of our portfolio. And, you know, there are other pieces of our COGS that we believe we have an opportunity to drive efficiency in. So I think tariffs, we're we're obviously at a at a what we believe is a more stable point now, but it's still pretty uncertain. But we're gonna focus on what we can control, which is driving efficiencies within our supply chain cost, which we've shown a pretty consistent, ability to do.

[Randal Konik, Managing Director at Jefferies & Company Inc]

Great. And just one last one for for Matt. If you think about at the IPO in 2018, the way the company approached innovation and got products developing to market, let's say, in that year, maybe give us some perspective of what you've changed from a corporate structure perspective, people perspective, to change the way you're going about that innovation process and go to market process today versus at IPO to kind of dimensionalize how you're able to kind of push out 30 new products a year, get them to market quickly, etcetera. Maybe that would be super helpful to get some perspective what's changed and and what allows you to kind of get things out the door faster and more things, you know, at that.

[Matt Reintjes, President, CEO & Director at YETI]

Perfect. Thanks. Thanks, Randy, and I and appreciate that question. Here's what I would say. The things that haven't changed is we have an absolute focus on bringing innovative products that represent durability, performance, and design.

[Matt Reintjes, President, CEO & Director at YETI]

Full stop. No change there. Almost everything else has rapidly evolved or changed materially. We went from one team working on everything to three focused teams that are focused around drinkware, the the bags and soft cooler opportunity, and then and then many of our other hard goods, coolers, and otherwise. So focus teams, focus resources.

[Matt Reintjes, President, CEO & Director at YETI]

You know, we we announced today the the, Thailand Innovation Center. We've always had incredible global teams, but now we're solidifying that investment to create, as I as I said in my prepared remarks, almost a twenty four seven kind of innovation cycle. The sophistication we built in our supply chain, our procurement team, our sourcing ability, which I think is evidenced by this supply chain diversification and transformation that we've been under. So we have incredibly talented leaders. We've got focused teams.

[Matt Reintjes, President, CEO & Director at YETI]

We've got robust product pipelines, and and I think we've significantly enhanced our capabilities. And then we're very targeted using open innovation to go out and find things that we think are are additive to, to the overall portfolio, including, including the the shaker bottle, designs that we we acquired, and announced today. So philosophically, nothing's changed operationally, execution wise. I think everything has, and it's, made me and my now coming on ten years at YETI, more bullish about the next, the next ten years.

[Randal Konik, Managing Director at Jefferies & Company Inc]

Very helpful. Thanks guys. Thanks Randy.

[Operator]

Thank you. The next question comes from Peter Benedict with Baird. Please go ahead.

[Peter Benedict, Managing Director - Equity Research at Robert W. Baird & Co]

Hi, guys. Thanks taking the question. So first, just on the EBIT margins, the two twenty basis points, I guess, it's gross and EBIT impact this year. How do we think about the recovery of that divot as we look to 2026, 2027? Is there any reason why you wouldn't get most or all of that back?

[Peter Benedict, Managing Director - Equity Research at Robert W. Baird & Co]

I know you talked about some cost efficiencies on top of the tariff stuff. So just conceptually, that's my first question. And my second question is around capital allocation. Why is $200,000,000 of buyback this year the right number? How do you arrive at that level?

[Peter Benedict, Managing Director - Equity Research at Robert W. Baird & Co]

And then what conditions could or might cause you to do more or less? Thank you.

[Mike McMullen, Senior VP, Treasurer & CFO at YETI]

Hey, Peter. Good morning. Thanks for the question. So while we're not giving guidance beyond '25, today, I mean, we can talk in general. I would say, again, on tariffs, there's a lot that's uncertain in terms of, where those rates ultimately land.

[Mike McMullen, Senior VP, Treasurer & CFO at YETI]

What we're assuming today is what has what has been announced. So, you know, last quarter, we felt like we could recapture much of the the the impact that we that we called out. That was at China at $1.45 and rest of world at 10. Now, you know, where the rates are, assuming we stay at these levels, which I I don't know that we have the same level of recapture we did when we talked about last quarter, given there isn't such a huge disparity between where we've been to where we're moving. But at the same time, you know, we'll have to see what happens with tariffs.

[Mike McMullen, Senior VP, Treasurer & CFO at YETI]

But I do want to continue to call out, we do have other offsets within COGS, and we're going to continue to pursue all of those offsets as well as all the mitigation strategies we have around costs. We'll continue to look at price. So I'd say it's too early to say, as there's a lot moving around. But, you know, I think, again, we've shown a pretty consistent ability to drive, costs out of our supply chain. From a from a capital allocation standpoint in terms of the 200,000,000, you know, when we look at, our our cash flow, we were pleased today to to take up our outlook up to 150,000,000 to $200,000,000 I mean, I I think it's there's a number of factors that play into it, where our cash is gonna be.

[Mike McMullen, Senior VP, Treasurer & CFO at YETI]

We wanna make sure we maintain a a really strong balance sheet, which we've consistently done. We wanna make sure we that we balance opportunities within acquisitions like the one we announced today. And know, when we looked at all those factors, that's essentially how we landed at the the 200,000,000, but, you know, we will continue to to evaluate it, and and we'll, we'll continue to to to find ways to return capital to shareholders balanced with, investing back in the business.

[Peter Benedict, Managing Director - Equity Research at Robert W. Baird & Co]

Great. Thanks, Mike. Makes sense on both fronts. I'll turn it over.

[Mike McMullen, Senior VP, Treasurer & CFO at YETI]

Thanks, Peter.

[Operator]

Thank you. The next question comes from Peter Keith with Piper Sandler. Please go ahead.

[Alexia Morgan, AVP - Equity Research at Piper Sandler Companies]

Hi, this is Alexia Morgan on for Peter. My first question is about Drinkware. You had mentioned it getting more promotional. You gave some detail there for Q2. I was wondering if you could give some more color on what's driving that dynamic, like is it more due to competitive promos or is that demand needs stimulated by promos?

[Alexia Morgan, AVP - Equity Research at Piper Sandler Companies]

And then does guidance assume that the promo environment continues in the second half?

[Matt Reintjes, President, CEO & Director at YETI]

Alexia, yeah. I'll I'll take that. The comment about the promotional environment is a broader comment about the market. And if you were to kinda go out and, see what's happening at retail or you were to go online right now and look at, look look at some, some of the brands out there, that there's a lot of there's a lot more activity around pricing. And I and I think that is few things.

[Matt Reintjes, President, CEO & Director at YETI]

I think it's a I think it's an indication of the consumer dynamic. I think it is an indication of what we've talked about for a number of quarters, which is, as as markets have rapid acceleration on the other side of that, that there's cleanup. And I think if you look at where the promotion's happening, I think some of it's inventory, activities, by some brands out there. I think some of it's that trend off on certain form factors and sizes, which is what we're watching and and seeing in a very, concentrated way in the market. But it has a it has an effect on the broader market.

[Matt Reintjes, President, CEO & Director at YETI]

And I think how that plays against our strategy, if you look at what we've done over the last couple of years, is we have broadly diversified our Drinkware portfolio and our assortment, and we're covering everything from individual use hydration to food bowls, food storage, food transportation. And I think that is a, I think that's a much broader, strategic play, and we think is why, to some of the prior questions, we believe in the long term opportunity of growth in broadly defined Drinkware category.

[Mike McMullen, Senior VP, Treasurer & CFO at YETI]

Yeah. And just to the second part of the question on our guidance, I mean, essentially, we said was, you know, as we took the change in our guidance was really around, what's happening in The US drinkware market, and I would say heaviest in q three. You know, we expect q three to to look similar to q two, But we do expect things to start to improve in Q4 when we look at the innovation we have coming, when we look at starting to comp, some of the dynamics in the market we've talked about. And then that led to the overall the change in our guidance. But we do while we expect Drinkware to be flat to down slightly this year, we do feel like we're, in a position where we can return to growth starting in

[Alexia Morgan, AVP - Equity Research at Piper Sandler Companies]

Thank you. And then just one more. The the strong demand for bags in q two was very encouraging, and then some of the soft coolers going viral, in more recent weeks was also very exciting. We were wondering if there's been a focus recently on products or in this case, like, new color ways geared more towards women, or were those just new color ways that happened to go viral?

[Matt Reintjes, President, CEO & Director at YETI]

Great question, Alexa. What I would say is, I think what you're seeing is great products, getting in front of consumers, and and I do think color matters, in the range of color. But if you look at what's happened in the market in the last few weeks, we have this, incredible, wetlands camo, that's had, really great market receptivity, and we have Caminos in a range of colors that continue to go in and out of stock. And so I think what that speaks to is, the broad based receptivity to our innovation but also our relevance across a diverse, and important audience to us. So that's that's, you know, across across a range of demographics, across a range of pursuits and use cases.

[Matt Reintjes, President, CEO & Director at YETI]

And that's been the strategy for YETI, going back to the very beginning, and and I think we're seeing the success of it play out.

[Operator]

Thank you.

[Matt Reintjes, President, CEO & Director at YETI]

Thank you.

[Operator]

Thank you. The next question comes from Joe Altobello with Raymond James. Please go ahead.

[Joseph Altobello, Managing Director at Raymond James Financial]

Thanks. Hey guys, good morning. I guess first on the momentum that you touched on a little bit coming out of Q2 and into Q3. Can you contextualize that for us? Mean what sort of sales lift are you seeing here in July and August and in particular international?

[Joseph Altobello, Managing Director at Raymond James Financial]

You mentioned that that was sort of a one quarter phenomenon. Are you seeing that international business back up into the double digits here in early Q3?

[Mike McMullen, Senior VP, Treasurer & CFO at YETI]

Hey, Joe. Thanks for the question. So, yeah. Mean, so I think without getting too specific on what we're seeing, I mean, we're we're we're encouraged by what we're seeing so far this quarter. I'd say the same thing as we, you know, apply to as we exited q two.

[Mike McMullen, Senior VP, Treasurer & CFO at YETI]

And I I really I think that the the best indication of of of what we're seeing and and how we're encouraged we are by it is the fact that we held our our outlook for international for the year to grow 15 to to 20%. And so when you look at growth in the second half versus what we did in in the, first half, yes, I mean, I would say that we're back up to those those, those growth rates that we had seen. You know? And as a reminder, I mean, we we've posted seven quarters in a row of over 20% growth outside The US and so up until this one. So we feel good about our international business in the second half and obviously what we're seeing so far in Q3.

[Joseph Altobello, Managing Director at Raymond James Financial]

Got it. Helpful. And just to follow-up on that, I wanted to ask about the other category. I know we hardly ever talk about it. It's very small from a revenue standpoint, but it's been pretty weak of late.

[Joseph Altobello, Managing Director at Raymond James Financial]

Is that an indication that of how people are engaging with the brand? You know, because there's a lot of apparel in there, etcetera. So I'm just curious how we should look at that. Is is that sort of a canary in the coal mine or it's it's just kind of a, you know, sort of a rounding error?

[Mike McMullen, Senior VP, Treasurer & CFO at YETI]

No. I mean, I I I don't think that's an indication at all of of how people are engaging with the brand. To your point, it's a it's a really small piece of our business. You know, I would say changes in merchandising and sort of marketing strategies can play an impact on that. Freight revenue hits hits in there, as we work to to, you know, drive people to our, yeti.com and create accounts so we can drive more engagement with our customers.

[Mike McMullen, Senior VP, Treasurer & CFO at YETI]

You know, we've done some things with shipping that can can play a role, within other, but nothing nothing has changed at all in in terms of, you know, what's hitting in there or, you know, I I don't I would not read into that at all that it's an indication of how people are engaging with the brand.

[Joseph Altobello, Managing Director at Raymond James Financial]

Okay. Thank you.

[Operator]

Thank you. This concludes our Q and A session. I'll hand the call over back to Matt Rintes, Chief Executive Officer, for closing remarks.

[Matt Reintjes, President, CEO & Director at YETI]

Thanks all for joining today. We look forward to speaking on our 3Q call. Have a wonderful week.

[Operator]

Ladies and gentlemen, this concludes today's conference call. Thank you for your participation. You may now disconnect.

Participants

Executives

• Arvind Bhatia, VP - IR
• Matt Reintjes, President, CEO & Director
• Mike McMullen, Senior VP, Treasurer & CFO

Analysts

• Phillip Blee, Research Analyst at William Blair
• Brooke Roach, VP - Equity Research at Goldman Sachs
• Randal Konik, Managing Director at Jefferies & Company Inc
• Peter Benedict, Managing Director - Equity Research at Robert W. Baird & Co
• Alexia Morgan, AVP - Equity Research at Piper Sandler Companies
• Joseph Altobello, Managing Director at Raymond James Financial