Zebra Technologies (NASDAQ:ZBRA) (NASDAQ: ZBRA) provides enterprise asset intelligence and automation solutions that help organizations identify, track, and manage physical assets, inventory, and business processes. Its offerings are designed to improve visibility, productivity, accuracy, and operational efficiency across workplaces and supply chains.
The company’s portfolio includes barcode and RFID printers, labels, supplies, scanners, mobile computers, RFID readers, machine-vision systems, workflow software, and related services. Zebra also provides cloud-based tools and analytics that support asset tracking, workforce management, inventory control, and real-time decision-making.
Zebra serves customers in a range of industries, including retail and e-commerce, transportation and logistics, manufacturing, healthcare, government, hospitality, and field services. The company was founded in 1969 and expanded its enterprise technology business through acquisitions, including Motorola Solutions’ Enterprise business in 2014. Zebra is led by Chief Executive Officer William Burns.
