Yeah, look, and then I think it's important to, you know, look at it by, segment or region as well. So particularly in North America, you know, we are seeing some, you know, positive implications as it relates to the innovation that we've had on the baby front. You know, and, and if you look at store sale data, in the US markets, baby is ticked up slightly, so it's, you know, very low single digit growth, but, you know, adult continues to gain momentum. Wipes, as we talked about, is a, an excellent, you know, enterprise or franchise for us inside of the portfolio, particularly as you look at, some of the proprietary technology. And, you know, Kevin, you had a chance to see it, in our Mooresville site during one of your visits.