Criteo (NASDAQ:CRTO) is a global technology company specializing in digital performance advertising and commerce media solutions. The company provides a range of AI-driven ad products designed to help brands, retailers, and agencies deliver personalized promotional messages to consumers across web, mobile, and connected TV environments. By leveraging large-scale data analytics and machine learning algorithms, Criteo’s platform optimizes the timing, placement, and creative of ads to drive engagement and conversions.
At the core of Criteo’s offering is its dynamic retargeting solution, which enables advertisers to automatically generate and display personalized product recommendations based on user behavior. Alongside dynamic retargeting, the company offers unified shopping experiences, audience targeting, and bidding services that span display, social, video, and native ad formats. More recently, Criteo has expanded into commerce media, connecting brands with consumers via retailer-owned channels such as on-site display ads, sponsored products, and full-funnel marketing campaigns.
Founded in 2005 in Paris, Criteo went public on the Nasdaq in October 2013, marking a key milestone in its growth from a startup focused on real-time bidding for display ads to a leading independent ad tech platform. The company maintains a diverse leadership team, with Megan Clarken serving as Chief Executive Officer since 2019. Under her guidance, Criteo has pursued strategic partnerships with major retail and publishing partners, while investing in identity resolution and privacy-compliant advertising solutions.
Headquartered in New York City and operating offices across North America, Europe, Asia-Pacific, and Latin America, Criteo serves thousands of advertisers and publishers of all sizes. Its client base spans retail, travel, finance, consumer packaged goods, and automotive sectors, among others. As data privacy regulations and consumer expectations evolve, Criteo continues to enhance its platform with industry-leading measurement tools, proprietary identity capabilities, and flexible deployment options to support performance-driven marketing worldwide.
