Associated Banc (NYSE:ASB), through its primary subsidiary Associated Bank, N.A., is a regional financial services company headquartered in Green Bay, Wisconsin. The bank operates more than 200 branches across the Midwest, offering community-focused banking solutions for individuals, small businesses and commercial clients. Its emphasis on personalized service and regional decision-making supports long-standing customer relationships.
On the consumer side, Associated Bank provides checking and savings accounts, residential mortgages, home equity lines of credit, auto financing and credit card products. For business clients, the company offers commercial lending, treasury and cash management, equipment financing, foreign exchange and capital markets services. Wealth management, trust administration and insurance products are delivered through dedicated private banking and investment advisory teams.
Established in 1861 as Third National Bank of Green Bay, the institution has grown organically and through select acquisitions to serve Wisconsin, Illinois and Minnesota, with specialized commercial banking operations extending into Arizona and Florida. Over its history, Associated Banc has maintained a focus on supporting local economies, partnering with civic organizations and investing in community development initiatives across its footprint.
The bank’s leadership is headed by President and Chief Executive Officer Loren M. Hansen, who oversees strategic planning, digital innovation and risk management. Hansen is supported by an executive team responsible for finance, operations, technology and client experience. Under their guidance, Associated Banc continues to prioritize regional expertise, customer-driven solutions and sustainable growth.
