Sleep Number (NASDAQ:SNBR) (NASDAQ: SNBR) is a Minneapolis‐based company specializing in the design, manufacture and retail of adjustable air mattresses and bedding products. The company’s flagship Sleep Number® bed features dual air chambers that allow each side of the mattress to be tailored to an individual’s preferred firmness, supported by integrated SleepIQ® technology. This proprietary monitoring system tracks biometric data such as heart rate, breathing and motion, delivering personalized sleep insights through a connected app.
Founded in 1987 as Select Comfort, the business pioneered adjustable air mattress technology and has since grown into a direct-to-consumer retailer. In 2017, Select Comfort formally adopted the Sleep Number name to align its corporate identity with its most-recognized brand. Sleep Number sells its products through a network of more than 500 Sleep Number® stores across the United States, as well as through e-commerce channels and a limited number of international distributors in Canada and Puerto Rico.
Beyond its flagship adjustable mattresses, Sleep Number’s product lineup includes a range of bedding essentials such as pillows, sheets and mattress accessories, all engineered to complement its sleep-enhancement platforms. The company emphasizes research and development in sleep science, collaborating with academic and clinical partners to refine its technology and broaden the applications of its data-driven solutions. Manufacturing and distribution operations are primarily based in North America, with supply-chain partnerships designed to support both retail and online fulfillment.
Under the leadership of President and CEO Shelly Ibach, Sleep Number continues to expand its retail footprint and digital offerings, aiming to deepen customer engagement through subscription services and enhanced bedside controls. The company’s strategic initiatives focus on elevating brand awareness, optimizing its omnichannel experience and leveraging sleep analytics to drive product innovation.
