Ferrari Q2 2026 Earnings Call Transcript

Key Takeaways

  • Positive Sentiment: Strong Q2 performance included €1.94 billion in revenue, €755 million of EBITDA, and €275 million of industrial free cash flow. Results benefited from favorable product mix and personalization, which exceeded 20% of cars and spare-parts revenue.
  • Positive Sentiment: Ferrari raised its full-year guidance, citing stronger-than-expected personalization and a more favorable foreign-exchange environment, including additional hedges and improved U.S. dollar assumptions.
  • Positive Sentiment: Demand remains robust, with the order book covering the entire year 2027; the 296 Speciale and 12Cilindri families are already sold out for their production runs. Management said orders for the new electric Ferrari Luce are tracking plans and include both repeat customers and new-to-Ferrari buyers.
  • Neutral Sentiment: Ferrari is managing a complex model changeover, with rising contributions from the Amalfi, 849 Testarossa, and 296 Speciale while several outgoing models phase down. Management declined to provide detailed volume forecasts, emphasizing scarcity, exclusivity, and personalization over unit growth.
  • Negative Sentiment: Second-half profitability will face higher SG&A, R&D, industrial costs, and depreciation, as well as expenses tied to the assumption of a top Formula One ranking. Management reiterated its existing long-term margin targets rather than raising them.
AI Generated. May Contain Errors.
Earnings Conference Call
Ferrari Q2 2026
00:00 / 00:00

Transcript Sections

Skip to Participants
Operator

Good day, and thank you for standing by. Welcome to the Ferrari 2026 second quarter conference call and webcast. At this time, all participants are in listen-only mode. After the speaker's presentation, there will be the question and answer session. To ask a question during the session, you need to press star one one on your telephone keypad. You will then hear an automatic message advising your hand is raised. To withdraw a question, please press star one and one again. Please be advised that today's conference is being recorded. I would now like to hand the conference over to our first speaker today, Nicoletta Russo, Head of Investor Relations. Please go ahead.

Nicoletta Russo
Nicoletta Russo
Head of Investor Relations at Ferrari

Thank you, Nadia, and welcome to everyone who is joining us. Today, we plan to cover the group's Q2 2026 operating results, the duration of this call is expected to be around 45 minutes. The call will be hosted by the group CEO, Mr. Benedetto Vigna, and Group CFO, Mr. Antonio Picca Piccon. All relevant materials are available in the investor section of the Ferrari corporate website, at the end of the presentation, we will be available to answer your questions. Before we begin, let me remind you that any forward-looking statements we might make during today's call are subject to the risks and uncertainties mentioned on page two of today's presentation, the call will be governed by this language. With that said, I'd like to turn the call over to Benedetto.

Benedetto Vigna
Benedetto Vigna
CEO at Ferrari

Thank you. Thank you, Nicoletta, and thank you to everyone joining us. We are pleased to share with you the result of another important quarter for our company. The key message is clear. Ferrari continues to execute its plan with focus, discipline, and consistency, keeping the client at the center and blending heritage and innovation in a distinctive way. In this call, we will address three key achievements I would like to sincerely thank all the stakeholders for. One, we delivered another strong set of results. Two, demand remains solid with an order book that covers the entire 2027. Three, we continue to evolve our product offering through a consistent commitment to innovation, an innovation process that starts from human emotions, not from technology push. We are a strong believer of emotion-driven innovation. Let's go step by step. Let's start with our financial performance.

Benedetto Vigna
Benedetto Vigna
CEO at Ferrari

In the quarter, we delivered revenues at EUR 1.94 billion, EBITDA of EUR 755 million, and industrial free cash flow generation of EUR 275 million. This performance was supported by strong mix and personalizations, which once again performed very well and allowed us to raise our full year guidance, Antonio will provide you more detail shortly. Moving to the second point, the order book. We continue to experience a healthy demand across all geographies with an order book that covers the entire 2027. Across the portfolio, several models, including the 296 Speciale and the 12Cilindri families, are already sold out for their production run, underscoring the strength of demand. Now, the third key achievement, our product offering.

Benedetto Vigna
Benedetto Vigna
CEO at Ferrari

As anticipated at the beginning of the year and during the AGM a few months ago, 2026 is proving to be a key year for product innovation at Ferrari. With the presentation of Amalfi spiders, Purosangue Handling Speciale, Ferrari Luce, and 12Cilindri Manuale, today, we have the most complete and diversified product offering ever. It includes combustion engine cars, natural aspirated and turbo, hybrid six and eight-cylinder models, and Ferrari Luce. This makes our product offering unique. We are the only luxury company able to offer sports car able to deliver any kind of propulsion that the client is willing to experience. We can address different client desires from collectors, repeaters, new clients, and future generation of Ferraristi, and expand our offering in terms of product architectures, performance, design, and driving experience.

Benedetto Vigna
Benedetto Vigna
CEO at Ferrari

From now onward, Ferrari is able to offer all the three powertrain technologies fully in line with our technology neutrality and horizontal product diversification strategy. We committed. We committed to this path. We have delivered consistently. Allow me to be very proud of the team and all the partners in the world that help us to make it possible. In Q2, we unveiled our first electric Ferrari Luce. It represents a milestone in the history of the Prancing Horse, a true sports car. An addition, I repeat, an addition to our product portfolio. It is a statement of innovation and design, a car conceived to be forward-looking in every respect. It is a masterpiece of engineering and technology with more than 60 new patents, testifying to Ferrari's technical excellence across electric propulsion, vehicle dynamics, and system integration.

Benedetto Vigna
Benedetto Vigna
CEO at Ferrari

They are all combined with a distinctive design language and a human-centric way to interact with the car, including the traditional paddle shift for torque shift engagement and authentic sound of our four electric traction engines. Every choice we made served a single purpose, to deliver a true Ferrari driving experience. The Ferrari Luce is a sports car in every sense, with Ferrari performance, handling, and emotion behind the wheel, while being the most versatile model in our range, extending Ferrari ownership into different moments with its five-seater configuration. Two months after the world premiere in Rome, we can state three clear points. One, we are very much satisfied with orders that are coming in line with our plans. Two, initial orders are currently coming from repeaters and new clients.

Benedetto Vigna
Benedetto Vigna
CEO at Ferrari

Three, we are engaging those who are genuinely interested in Ferrari Luce according to our commercial and marketing plan. Ferrari Luce is only one example of how our lineup continues to evolve. On July 3rd, at the culmination of our Cavalcade event, we presented the Ferrari 12Cilindri Manuale, a limited edition Special Series of the 12Cilindri produced in only 1,499 units, each fully allocated to our clients. After the 599 GTB Fiorano 2006, we've reintroduced the manual transmission, bringing back an even more direct interaction between the driver and the car. This was made possible thanks to the new manual-by-wire system, designed in-house, patented, and inspired by the winch-by-wire system developed in our Hypersail racing project. Yes, it may seem strange, open innovation goes hand in hand with lateral thinking and cross-pollination between worlds apparently completely disconnected.

Benedetto Vigna
Benedetto Vigna
CEO at Ferrari

It combines the driving emotion of a manual gearbox and the precision of electronics. The 12Cilindri Manuale isn't about recreating the past for the sake of nostalgia. It's about recognizing that the greatest Ferraris have always been defined by the relationship between the driver and the car, and finding a modern way of preserving that connection, that conversation. It is a celebration of engagement rather than a celebration of nostalgia. In a single quarter, Ferrari Luce and 12Cilindri Manuale have provided two clear examples of how Ferrari combines tradition and innovation in a distinctive way. They demonstrate the strength of our strategy and our commitment to technology neutrality, but most importantly, to our emotion-driven innovation, where emotion matters much more than numbers. More is yet to come. Two more models are to be unveiled by the end of this year.

Benedetto Vigna
Benedetto Vigna
CEO at Ferrari

Before that, let me also highlight the successful activation delivered by our lifestyle team during the quarter. Indeed, leveraging the emotional resonance of our racing heritage, we continue to nurture our clients through unique experiences and events. Just think at the 24 Hours of Le Mans and the Goodwood Festival, as well as the capsule collection developed for Monaco and Silverstone Grand Prix. To conclude, the progress we are making in racing, thanks to both our drivers and the entire team, continue to remind us what makes Ferrari stronger: focus, determination, and team spirit. These values guide us every day. Every day while keeping the four wheels on the ground. On this note, I'd like now to hand over to Antonio to review the Q2 results.

Antonio Picca Piccon
Antonio Picca Piccon
CFO at Ferrari

[Non-English content], Benedetto, and good morning or afternoon to everyone. On page four, we show the highlights of the second quarter. Another quarter with solid revenues and profitability growth, coupled with significant industrial free cash flow generation and remarkable shareholder remuneration. We continue to benefit from a strong sports car mix. Personalization exceeded our expectations, and racing revenues increased their contribution. Let's look at the results in more detail. On page five, we present the Q2 shipment breakdown and model changeover that we are continuing to execute as planned. In the quarter, the Amalfi, the 849 Testarossa, and the 296 Speciale family increased their contribution, continuing the ramp-up. The deliveries of the 12Cilindri and 12Cilindri Spider and the Purosangue continued steadily. The F80 increased just very modestly as per our plans. While the 296 GTS and the Roma Spider decreased in line with their phase-out path.

Antonio Picca Piccon
Antonio Picca Piccon
CFO at Ferrari

Lastly, the SF90 XX family also decreased as we are approaching the conclusion of their limited series run. The overall model phasing I have just mentioned supported the richer product mix, which we'll discuss in a moment. From a geographic mix perspective, EMEA experienced the strongest growth during the quarter. Consistent with our usual cadence, closer markets are observed first, while deliveries of the new models to the other geographies will ramp up progressively in the coming months. On page six, net revenues grew 11% at constant currency and 8% including the headwind from currency, mainly related to the U.S. dollar and the Japanese yen. The increase in cars and spare parts was driven by the richer product mix and higher personalization. Personalizations were higher than expected, above 20% of total revenues from cars and spare parts, and were particularly relevant for the 296 Speciale family.

Antonio Picca Piccon
Antonio Picca Piccon
CFO at Ferrari

The adoption of carbon and paint continued to drive revenues growth. Sponsorship, commercial, and brand also increased, thanks to higher sponsorships, which were partially offset by lower commercial revenues linked to last year's Formula 1 ranking. Other revenues were also positive, mainly in relation to the rental of engines to other Formula 1 racing teams. It is worth noting that the recent strengthening of the U.S. dollar mitigated the negative currency impact compared to our previous expectations. Moving to page seven, the increase in EBIT was driven by the very strong mixed price variance, which includes the positive product mix and the strong personalizations that we just commented.

Antonio Picca Piccon
Antonio Picca Piccon
CFO at Ferrari

In detail, the product mix was sustained by the increased contribution of the F80 and the 12Cilindri family, and the lower deliveries of the 296 range family, partially offset by lower deliveries of the SF90 XX and the ramp-up of the Amalfi. The mixed price variance was only marginally offset by volumes deliberately planned lower as required to effectively manage the model changeover, higher industrial costs and marketing expenses, and higher costs implied by the better Formula 1 in-season ranking assumptions compared to last year. The latter are included in the other variance. In the quarter, D&A was temporarily lower, in line with the ongoing model changeover, since the decrease implied by the phasing out of certain models is only partially offset by the gradual additions from the models that are entering the start of production. In H2, we expect D&A to grow progressively.

Antonio Picca Piccon
Antonio Picca Piccon
CFO at Ferrari

Percentage margin stood at remarkable levels, including the headwind from FX, with EBIT margin at 31.2%, slightly up versus last year, and EBITDA margin at 39%, slightly down, mainly as a consequence of the better Formula 1 ranking assumptions. On page eight, our industrial free cash flow in the quarter was strong, driven by the increase in profitability, partially offset by a negative change in working capital, mainly linked to the inventory increase implied by the seasonal production planning. Cash taxes and capital expenditures, which were mostly focused on product and infrastructure development, mainly the new paint shop, whose construction is proceeding at pace. Net industrial debt at the end of June was EUR 131 million, reflecting the dividend payment which occurred in May and the share purchases executed in the quarter.

Antonio Picca Piccon
Antonio Picca Piccon
CFO at Ferrari

Turning to page nine, we increase our guidance for the year, thanks to the continuing strong trend of personalization and a more favorable FX environment. More specifically, our updated assumptions include personalizations accounting for more than 20% of cars and spare parts revenues, and the US dollar to euro exchange rate of around 116, and the contribution of all additional hedges now in place. Looking ahead, we remain focused on the execution of our plan. The confidence in the strength of our strategy and our ability to deliver long-term value remains the foundation of everything we do. Thanks for your attention, and I turn the call over to Nicoletta.

Nicoletta Russo
Nicoletta Russo
Head of Investor Relations at Ferrari

Thank you, Antonio. Nadia, we are now ready to open the Q&A session. Thank you very much.

Operator

Thank you so much. Dear participants, as a reminder, if you wish to ask a question, please press star one one on your telephone keypad and wait for your name to be announced. To withdraw your question, please press star one one again. Please stand by, we'll compile the Q&A queue. This will take a few moments. Now we're going to take our first question. It comes to the line of Henning Cosman from Barclays. Your line is open. Please ask your question.

Henning Cosman
Henning Cosman
Analyst at Barclays

Hi. Good afternoon. Good morning, everybody. Thanks for taking the question. The first question, perhaps slightly philosophical one. Would you share the observation that you enjoy more pricing power in the more traditional type of vehicles? Obviously, the Manuale by-wire are now really strong, showing the special 50% price above the range. Just in general, do you feel there's more enthusiasm and by extension, pricing power on these types of models? Would that affect your propensity as to which models you would launch going forward? If you could remind us what your flexibility there is for how far in the future is your product cycle plan set already, or would you let yourself be influenced by customer desire and pricing power for these, if you want more traditional type of models? That's the first question. Second question on volume growth.

Henning Cosman
Henning Cosman
Analyst at Barclays

If you could just, I know you don't like to talk about volume, if you could just conceptually discuss, if I'm not mistaken, we were expecting broadly stable volumes for this year. That now implies a bit of growth in the second half. Perhaps you could confirm if you share that. Is that a function of just the product cycle? You have the Amalfi now ramping up, 296 Speciale. Would you always allow yourself to have more volume growth based on the product cycle plan, or do other things play into that as well, like stabilization of residual values, for example? Is it just a phasing, you always have periods of expansion and consolidation? Where do we stand there, if you could at all talk about volume just a little bit.

Henning Cosman
Henning Cosman
Analyst at Barclays

Finally, if I can squeeze one on the margin, where we are getting now, and your midterm margin ambition of a floor of 30%. There is obviously not much in between. Looks like there is going to be a lot of F80s next year. Testarossa Manuale by-wire all looks like it is driving the mix up and probably the margin. We could see a margin exceeding 30% next year, which technically would imply margin contraction for the rest of the plan. If you could just remind us your thinking about the margin trajectory, 2027 to 2030. Sorry, that was a lot, thank you very much.

Benedetto Vigna
Benedetto Vigna
CEO at Ferrari

Thank you. The ink of the pen, I almost finished it, but it is okay, yeah. I will take the first two questions, then Antonio will elaborate on your third question about the margin. The first question, the philosophical one, I would like to say this, that our clients understand fully what does it mean, emotion-driven innovation. I think that when in one quarter, our company unveiled two products, very innovative, one more in the future, one reading the past with the eyes of the future, I think it is a demonstration that one, we listen to them. Two, we are also able to delight and surprise them.

Benedetto Vigna
Benedetto Vigna
CEO at Ferrari

I was with them in the Cavalcade in Athens when we unveiled the 12Cilindri Manuale, as well as I was with them in Rome for the Luce premieres, they were literally, can I say, happy, astonished about the ability of our company to put together traditional innovation, but always putting them at the center, but most importantly, their emotion, driving an emotion at the center. This is about the first philosophical question because the rest, the purchasing power, what you are referring to, is a consequence of two things. Number one, our ability to innovate. Number two, our ability to delight and surprise them. The second question is about scarcity and exclusivity. 2026 is a year where we have a significant changeover model. We have a lot of new models.

Benedetto Vigna
Benedetto Vigna
CEO at Ferrari

We have the ramp-up of a very innovative model for which we have a very high degree of personalization. We always keep one thing in mind, Henning, is scarcity and exclusivity. For us, what is important is that we deliver unique products to our clients. Our North Star has been, it is and will always be, scarcity and exclusivity. The third question about the margin, Antonio.

Antonio Picca Piccon
Antonio Picca Piccon
CFO at Ferrari

Yeah. With respect to that question, the capital market targets are unchanged, as a way they were presented and based on the assumption we outlined at that time. On that, we are proceeding apace according to the smooth and linear development that we already outlined since that time.

Henning Cosman
Henning Cosman
Analyst at Barclays

Okay. Thank you.

Operator

Thank you.

Benedetto Vigna
Benedetto Vigna
CEO at Ferrari

Thank you.

Operator

We're going to take our next question. The question comes line of Edouard Aubin from Morgan Stanley. Your line is open, please ask your question.

Edouard Aubin
Edouard Aubin
Analyst at Morgan Stanley

Yeah, good afternoon. Thank you for taking my question. First of all, in terms of the mix, your share of Special Series was, I think, about 13% in the first half, which obviously is substantially higher than the recent history. What do you have in mind in terms of the second half, in terms of the contribution to the percentage of shipment from the Special Series? That would be number one. Number two, in terms of the Americas and the U.S., shipments were down year-over-year quite a bit. Obviously, Antonio, you explained why in terms of the rollout of newness and all of that, but I think still that was down more than expected by the market. Is there any issue with demand in the U.S. or is it really exclusively a supply issue in the U.S. and shipment should normalize pretty soon?

Edouard Aubin
Edouard Aubin
Analyst at Morgan Stanley

That would be question number two. Antonio, question number three, in terms of could you just help us model the impact of FX on EBIT for H2, and your first thought about what could be the impact on 2027? Thank you so much.

Benedetto Vigna
Benedetto Vigna
CEO at Ferrari

Thank you, Edouard. I take the second one. The reason you are referring to, we don't have, one, no issue of supply chain. Two, we have a significant model changeover as we have been highlighting in the chart number four, I think. The other point is that when you have cars with high degree of innovation and high personalization degree, this is having clearly an impact on the number of cars that you deliver, because there are some cars. As we have said at the beginning, the personalization content of our cars keeps increasing, and this has clearly some effect on what is the number of cars you deliver. The question numbers one and three, Antonio.

Antonio Picca Piccon
Antonio Picca Piccon
CFO at Ferrari

On the mix of Special Series, it is true that this year there is a bit more than we were used to. We follow the life cycles of the cars, so I don't expect a significant change for the second half. As I said, it's driven by the product life cycle. Impact of FX for H2 is based on the assumption I just outlined, and the fact that in addition to that, we have hedging in place already for approximately 8% of the exposure. On 2027, it is far less covered by hedging and will very much depend on where the spot exchange rate will stay.

Operator

Thank you, Edouard. Now we're going to take our next question. The next question comes line of Michael Binetti from Evercore ISI. Your line is open. Please ask the question.

Michael Binetti
Michael Binetti
Analyst at Evercore ISI

Hey, guys. Congrats on a great quarter. Really happy to see it, and really exciting launches in the quarter. Really fun to watch. Just maybe a couple for the model. I think you said last call that ASP would be similar in second to first half, Antonio, but it was up a lot in the second quarter. Would you just help us understand what happened there, how to think about that in the second half? Then on the ASPs, it sounds like you only shipped maybe 30, 40 F80s, at least not many more than what you shipped in the first quarter. The average price per car that we watch accelerated a lot, especially when we pick down to it and take out the currency. It seems like the average selling price for the fleet, excluding the supercar, improved quite a bit.

Michael Binetti
Michael Binetti
Analyst at Evercore ISI

That's with the SF90 XX declining, as you told us. Could you talk a little bit more about what some of the biggest drivers were of the underlying acceleration in the fleet and maybe connect that to your comment last quarter that profitability would be the same in second half as first half?

Benedetto Vigna
Benedetto Vigna
CEO at Ferrari

Michael, this is a question for Antonio, that he will give you an answer.

Antonio Picca Piccon
Antonio Picca Piccon
CFO at Ferrari

Yeah. Michael, in terms of the ASP, it is still true that H2 is similar to H1, just maybe slightly better and better than we have previously anticipated, considering the penetration of personalizations. That also explains why the ASP for the fleet, excluding the supercar, has improved. Actually, we see the trend of personalization improving across the board, better than improving, staying high across the board, even higher than we expected. As far as the number of the F80 we shipped in the quarter, as you know, we do not go into the details. I just said really modestly higher compared to Q1.

Michael Binetti
Michael Binetti
Analyst at Evercore ISI

Is there something about the remaining fleet that's seeing better personalization than prior generations? Maybe just help us click into what's helping-

Antonio Picca Piccon
Antonio Picca Piccon
CFO at Ferrari

Yeah

Michael Binetti
Michael Binetti
Analyst at Evercore ISI

with the personalization.

Antonio Picca Piccon
Antonio Picca Piccon
CFO at Ferrari

That's probably a fair assessment.

Michael Binetti
Michael Binetti
Analyst at Evercore ISI

Okay. I didn't hear, I thought the question came up earlier, but is it still fair to think about units flat for the year, or has that assumption changed?

Antonio Picca Piccon
Antonio Picca Piccon
CFO at Ferrari

As Benedetto commented before, we don't want to go into that discussion on volumes. We are managing-

Michael Binetti
Michael Binetti
Analyst at Evercore ISI

Right

Antonio Picca Piccon
Antonio Picca Piccon
CFO at Ferrari

the manufacturing for the year, considering the complex changeover and increased level of personalizations, and doesn't make a big difference, very honestly.

Michael Binetti
Michael Binetti
Analyst at Evercore ISI

Okay. I appreciate it, guys. Thank you, and congrats again.

Benedetto Vigna
Benedetto Vigna
CEO at Ferrari

Thank you, Mike. We'll pass to the team.

Operator

Thank you. Now we're going to take our next question. The question comes line of Michael Tyndall from HSBC. Your line is open. Please ask your question.

Michael Tyndall
Michael Tyndall
Analyst at HSBC

Yeah. Afternoon, gentlemen. Thanks for taking my question. I'm going to mess the name up here, Manuale, given the success of that model, would it make sense to do similar across the rest of the range, or is there a particular reason why it wouldn't make sense? The second question, and you're probably going to tell me nothing's changed.

Benedetto Vigna
Benedetto Vigna
CEO at Ferrari

Right

Michael Tyndall
Michael Tyndall
Analyst at HSBC

With your upgraded guidance, you're now talking to us at an 8% growth in EPS. If I go back to last year, the CAGR was 6% to 2030. We are moving above that line. I know Henning's asked this in a different way, but where are we on that roadmap to 2030? I wonder if you could talk about what's going as planned, what's going better, what's going worse, because it certainly feels as if personalization's going better. Thanks.

Benedetto Vigna
Benedetto Vigna
CEO at Ferrari

The question number one is simple. We don't disclose what we're going to do in the future. We do not even disclose what will happen in the remaining of the year, when I said the two other models will be unveiled. The Manuale, as you know, we have this limited edition, the 12Cilindri Manuale. We'll discover all together at the due time, what is the future of this important technology. For the second one, for the guidance, Antonio is here ready to go.

Antonio Picca Piccon
Antonio Picca Piccon
CFO at Ferrari

Yeah. You touched the point. Actually, personalization is doing better than we had assumed for the rest of the plan. The second element, you should not disregard the assumption with respect to the currency. That adds in terms of the nominal development of the EPS compared to what the CAGR implied in the guidance.

Michael Tyndall
Michael Tyndall
Analyst at HSBC

Sorry, just to be clear, currency is better, yeah?

Antonio Picca Piccon
Antonio Picca Piccon
CFO at Ferrari

Yeah. The last point I should mention is obviously the buyback program that is proceeding at pace and is reducing the number of shares over which we divide the net profit.

Michael Tyndall
Michael Tyndall
Analyst at HSBC

Yeah, of course. Thank you.

Antonio Picca Piccon
Antonio Picca Piccon
CFO at Ferrari

Welcome.

Operator

Thank you so much. Now we're going to take our next question. The question comes line of José Asumendi from JPMorgan. Your line is open, please ask the question.

José Asumendi
José Asumendi
Analyst at JPMorgan

Thank you very much on this, and congrats on the strong quarter. Two questions. Benedetto, can you speak a bit about what is driving the personalization to be a little bit better than maybe initially expected? Some examples from your customers and products. Antonio, can you give us also maybe some color with regards to second half? How should we think about SG&A and industrial costs? Thank you.

Benedetto Vigna
Benedetto Vigna
CEO at Ferrari

Thank you, José. The personalization, let's say, I would like to say that the average value of the personalization for the car that we have in the production increased because the option that the client are selecting is higher. They have been personalizing more, the painting, the use of carbon, the use also of rim, the use of special leathers. There is not a specific item that is driving the increase of personalization content, as well as there is not a specific pattern in terms of client from different geography. There is a general trend that we have seen of client that want to personalize more and more the cars. I think in this sense, it's good.

Benedetto Vigna
Benedetto Vigna
CEO at Ferrari

What we planned and what we shared with you at Capital Markets Day a few months ago, when we said we are open a Tailor Made in Tokyo, one in L.A., we are also expanding the ability for us to make Atelier and Tailor Made here in Maranello. That's the personalization, the kind of personalization driving the increase. For H2, SG&A and R&D industrial cost, Antonio has all the numbers.

Antonio Picca Piccon
Antonio Picca Piccon
CFO at Ferrari

Think of SG&A and R&D for the second quarter higher compared to H1 on a number of events we are working on in terms of SG&A. R&D is simply in line with the pace of development of our innovation programs and Formula 1 for next year. The other element you need to take into account is D&A, that is going to grow in H2, as it is implied in the guidance for more than EUR 700 million of D&A full year.

José Asumendi
José Asumendi
Analyst at JPMorgan

Thank you.

Antonio Picca Piccon
Antonio Picca Piccon
CFO at Ferrari

Welcome.

Operator

Thank you. We'll proceed with the next question. The question comes line of Horst Schneider from Bank of America. Your line is open, please ask your question.

Horst Schneider
Horst Schneider
Analyst at Bank of America

Yes, hello. Thank you for taking my question. It's Horst from Bank of America. The first question that I have relates to the comments that you made on your order book. You say you have got now full visibility till end 2027. I'm interested in any particular trend by model, and if the statement does also refer to the Luce, or if that is an average number that you point to, and maybe you can say on which models you have got longer visibilities than 2027, maybe. The second question relates a little bit, again, to the question about the EBIT margin outlook for H2 that is implied in your full year forecast. I realize you remain tight-lipped on that. You gave some items on R&D and D&A, that's helpful.

Horst Schneider
Horst Schneider
Analyst at Bank of America

Can you also maybe comment what the price mix outlooks and maybe for H2, it seems that this is getting weaker, and maybe you can explain again why that is. I think it has got to do with the regional split and with the product mix development. Thank you.

Benedetto Vigna
Benedetto Vigna
CEO at Ferrari

Thank you, Horst. The order book, as I said, is covering the full year 2027. Just consider one important thing, that here, in this order book, we don't have yet the numbers of the Manuale is something that belongs, let me say, in Q3, and we are working on it. That's an important point. We are proceeding as planned in all the models, let me say, that we are producing or we will start to produce. I don't want to look like arrogant, considering what our client were asking us since a while on the Manuale, we were expecting also for Manuale to have something very robust like it has been the case. We are very satisfied because the things are going as we planned. For the margin, EBIT, Antonio, he has all the elements on the table.

Antonio Picca Piccon
Antonio Picca Piccon
CFO at Ferrari

Just two elements. In terms of the mix price variance compared to last year, as I said already in May, this is expected to be not lower, I would say higher compared to the first half. The language we use on the margins is not lower than.

Horst Schneider
Horst Schneider
Analyst at Bank of America

Technically, if I calculate your guidance, it means you do 29.7% margin, but I think it's just rounding error, right?

Antonio Picca Piccon
Antonio Picca Piccon
CFO at Ferrari

No. It depends. If you take the lower end of the guidance, you're right, that is just the rounding.

Horst Schneider
Horst Schneider
Analyst at Bank of America

Okay. Thank you.

Operator

Thank you. Now we'll go and take our next question. The question comes from the line of Martino De Ambroggi from Equita. Your line is open. Please ask your question.

Martino De Ambroggi
Analyst at Equita

Good afternoon, and thank you for taking my question. My focus is on the hybrid. The weight of hybrid in the last three quarters was in the region of 30%, much lower than in the last couple of years. My question is it just a method of changeover of model, or it's your decision? Should we expect this portion to remain going ahead? Always on the hybrid, is there a big difference between the coverage of the backlog between ICE and hybrid?

Benedetto Vigna
Benedetto Vigna
CEO at Ferrari

Thank you, Martino. You understood clearly. It's just a matter of changeover. Consider that there are two hybrid models that are out of production. It's the 296 GTB and 296 GTS, and also the SF90 XX. These are two hybrid. We are ramping up the others. It's not related to any choice to slow down one model or another. It's just a matter of model changeovers, and let me say, personalization the client has asked for. Do not extract any model, any trend in your model.

Martino De Ambroggi
Analyst at Equita

Okay. In terms of backlog, it's fully for both-

Benedetto Vigna
Benedetto Vigna
CEO at Ferrari

The backlog is, consider that the hybrid we have now, that is basically sold out as well, is the 296 Speciale. You will see how it will change in the future. Just think about this, we have three models, three technologies, that we will keep offering our client. That is ICE, that is hybrid, and is Luce, the electric fraction. That's what we did, and that's what we said and what we are doing, Martino.

Martino De Ambroggi
Analyst at Equita

Okay. On the Luce, I clearly understand you will never disclose the order intake, how it's going, and so on. Could you provide us an idea, because you mentioned we have orders from both existing clients and new ones. What is the ratio between the two? In the previous question, someone asked about the order book covering 2027. Also, Luce is fully covering what you were expecting?

Benedetto Vigna
Benedetto Vigna
CEO at Ferrari

I would like to say this one. The Luce, we are very much satisfied, as I told also, because we are proceeding as planned. We are receiving orders from repeaters and new clients. The very important point is that there is a genuine interest of the people to buy the cars. That is very important. This is very important, because if customer understand that for us, Ferrari Luce is like any other Ferrari. We will take care of the car forever, because we have all the capability in-house to take care of this car in-house and forever like it is for the other models. Yes, Martino, we do not disclose the number of any specific model because otherwise we have to start to disclose the number of any model, and the model Excel that you are building, it would be very easy.

Benedetto Vigna
Benedetto Vigna
CEO at Ferrari

We want to leave some blur so you can guess, you can make some questions. Otherwise, you will not get any more question, Martino. Bear with us.

Martino De Ambroggi
Analyst at Equita

Yeah, there are always questions, so.

Benedetto Vigna
Benedetto Vigna
CEO at Ferrari

Yeah. That's good. [Non-English content]

Martino De Ambroggi
Analyst at Equita

Thank you, Benedetto.

Benedetto Vigna
Benedetto Vigna
CEO at Ferrari

[Non-English content]

Martino De Ambroggi
Analyst at Equita

[Non-English content]

Operator

Thank you. Now we are going to take our next question. The next question comes from line of Tom Narayan from RBC. Your line is open. Please ask your question.

Tom Narayan
Tom Narayan
Analyst at RBC

Thanks for taking the questions. Antonio, question on the 2026 guidance. I guess the revenue floor was raised by EUR 100 million, but the EBIT floor was raised by EUR 40 million. I guess I would have thought personalization would have a bigger drop-through to EBIT. I know FX has some hedging, so maybe that didn't drop down as much, but maybe some just commentary on the drop-through of the revenue guide to EBIT. A follow-up on the Americas volumes being down in Q2. I know you commented on why that happened. Is any of it related to the Middle East situations that may have created some pull forward from Q2 to Q1? Lastly, on Luce, a follow-up to the last question. You're satisfied, repeat clients orders coming in, genuine interest. What about new customers to the Ferrari brand?

Tom Narayan
Tom Narayan
Analyst at RBC

Maybe those that were specific to EV buyers. Thanks.

Benedetto Vigna
Benedetto Vigna
CEO at Ferrari

Thank you. I start from the last one, three and two, then the first one is Antonio. Luce, you got it well. We have a client in this Luce, in the order book of Luce, that never bought a Ferrari in their life. They are buying Luce because finally Ferrari is also able to provide a car that they like to drive. We have repeaters and we have. That's also one of the things that we have been following when looking also for new clients that like electric traction. This is question number three. Number two, there has been not any, let's say, pull order between one quarter, between one region and others. The story of Middle East lasted, if you remember well, we told you a couple of weeks.

Benedetto Vigna
Benedetto Vigna
CEO at Ferrari

Thanks to the dealers' support and thanks also to our logistic partners, we've been able easily to avoid any problem. Not easily, with a lot of effort, but we've been able to, let me say, in a short time, to find a way to have the car reaching the clients, because maybe you were not in the previous call, we also said that it is incredibly high, the numbers of test drive that our client, existing and new, are doing in the region. The two events are completely uncorrelated. Maybe there is only one thing I told you before, is the degree of personalization and the mix of the product that the client want, because the personalization has clear an impact on the manufacturing time and on the time to realize the cars.

Benedetto Vigna
Benedetto Vigna
CEO at Ferrari

For the first one, the guidance on 2026 and the operating leverage.

Antonio Picca Piccon
Antonio Picca Piccon
CFO at Ferrari

First of all, in terms of margin from personalization, this is absolutely unchanged in line with the first half. The entire difference is related to our forecast of cost increase in the second half, across the three lines of G&A, R&D, and most of all, D&A. Do not forget that we are maintaining the assumption of ranking first in the Formula 1 championship.

Tom Narayan
Tom Narayan
Analyst at RBC

Okay, thank you.

Operator

Thank you.

Benedetto Vigna
Benedetto Vigna
CEO at Ferrari

Thank you, Tom.

Operator

Now we're going to take our next question. It comes line of Monica Bosio from Intesa Sanpaolo. Your line is open, please ask your question.

Monica Bosio
Monica Bosio
Analyst at Intesa Sanpaolo

Yes, good afternoon, and thanks for taking my questions. I have two. The first one is on the Manuale. As it is a limited edition, what is the life cycle? Can we model the shipments in two, three years? If you can, any color could be helpful, and my Excel model will thank you. Another question is on the new customers. Can you share with us some indication on the new customers? My question is, in which country do you see the major growth in term of new customers? Are these new customers somewhat different in term of country for the Amalfi and for the Luce? Ultimately, let's assume that Luce could attract new customers more in China. Would you be willing to increase the weight of shipments in China, maybe above the usual levels? Thank you very much.

Benedetto Vigna
Benedetto Vigna
CEO at Ferrari

Thank you, Monica. All the customer, new client of Luce, have two eyes, two ears, two hands. No. Joke aside, there is not a clear pattern of age or geographic pattern. There's, let's say, the interest. Maybe for the new client, the common factor is that they like to drive electric cars. Okay. To be very specific, when we have been talking and approaching the prospect, the new client, we've been looking at the people that are driving and are very acquainted with electric cars. I can also tell you, really, that when you think about our client, think about unique people. We tried many times, also for other model, ICE, whatever. Really, the common factor is the passion they have for our brand, the willingness to have unique driving experience.

Benedetto Vigna
Benedetto Vigna
CEO at Ferrari

We said also that for this model, we will move ourselves in a FIFO mode, where either new client or repeater will have the same priority. This comes back to your question, would you increase penetration depending on the region or? We will follow the order intake, because for us, it's an opportunity to show, once again, that we respect, on one side, the people, the client willingness to drive a new kind of car. On the other side is also the level of innovation that we brought in our cars. That's important. The story of the life cycle of the Manuale, the first question, I understand that your Excel file would be much easier. Yeah.

Monica Bosio
Monica Bosio
Analyst at Intesa Sanpaolo

Okay, got it.

Benedetto Vigna
Benedetto Vigna
CEO at Ferrari

We won't be in the call.

Monica Bosio
Monica Bosio
Analyst at Intesa Sanpaolo

Got it. Okay, thank you. Next time.

Benedetto Vigna
Benedetto Vigna
CEO at Ferrari

Thank you, Monica.

Monica Bosio
Monica Bosio
Analyst at Intesa Sanpaolo

Thank you very much.

Operator

Thank you. Dear participants, thank you very much for all your questions. Now, at this moment, I would like to hand over the conference to your speaker, Benedetto Vigna, for any close remarks.

Benedetto Vigna
Benedetto Vigna
CEO at Ferrari

Thanks to all of you. Thanks for your time today, and I wish you a good morning, good afternoon, and also for the people that go on vacation, also have a good relaxing vacation with your beloved ones. Thank you again for your attention, and meet you soon in a few months. Ciao.

Operator

This concludes this conference call. Thank you for participating. You may now all disconnect. Have a nice day

Executives
    • Nicoletta Russo
      Nicoletta Russo
      Head of Investor Relations
    • Benedetto Vigna
      Benedetto Vigna
      CEO
    • Antonio Picca Piccon
      Antonio Picca Piccon
      CFO
Analysts