Similarweb (NYSE:SMWB) is a digital intelligence company that provides data and analytics about online activity. Its platform helps organizations analyze website and mobile application performance, understand audience behavior, evaluate competitors, and identify trends across digital markets.
The company’s products support a range of business functions, including marketing, sales, market research, search engine optimization, investor research and business development. Similarweb combines data from multiple sources to provide insights into web traffic, mobile app usage, customer engagement, acquisition channels and industry positioning.
Founded in 2007, Similarweb serves businesses, agencies, financial institutions and other organizations in markets around the world. The company is headquartered in Tel Aviv, Israel, and has expanded its operations internationally. Similarweb became a publicly traded company on the New York Stock Exchange in 2021 under the symbol SMWB.
Similarweb was co-founded by Or Offer, who serves as the company’s chief executive officer. Under its leadership, the company has focused on developing a global digital measurement and business intelligence platform.