So-Young International Q2 2026 Earnings Report

So-Young International EPS Results

• Actual EPS: -$0.03
• Consensus EPS: -$0.09
• Beat/Miss: Beat by +$0.06
• One Year Ago EPS: N/A

So-Young International Revenue Results

• Actual Revenue: $74.36 million
• Expected Revenue: $70.40 million
• Beat/Miss: Beat by +$3.96 million
• YoY Revenue Growth: N/A

So-Young International Announcement Details

• Quarter: Q2 2026
• Date: 8/31/2026
• Time: Before Market Opens
• Conference Call Date: Monday, August 31, 2026
• Conference Call Time: 7:30AM ET

So-Young International (NASDAQ:SY) Ltd. is a China-based online platform focused on medical aesthetics and consumer healthcare. Through its So-Young mobile application and website, the company provides information about cosmetic procedures, publishes user-generated content and reviews, and helps consumers discover medical aesthetic practitioners and clinics.

The platform also supports appointment booking and other services that connect consumers with providers. For medical aesthetic institutions and practitioners, So-Young offers marketing, advertising, and technology services intended to help attract prospective patients and manage customer relationships. Its offerings have included information and services related to procedures such as facial treatments, dermatology, plastic surgery, and other non-surgical aesthetic care.

Founded in 2013 and headquartered in Beijing, So-Young primarily serves consumers and medical aesthetic providers in China. The company went public on the Nasdaq in 2019. So-Young was founded by Xing Jin, who has served as the company’s chief executive officer.

So-Young International Q2 2026 Earnings Call Transcript

Key Takeaways

• Positive Sentiment: Q2 revenue reached a record RMB 510 million, up 33% year over year, while aesthetic treatment revenue grew approximately 130% to RMB 331.4 million, marking the business’s 10th consecutive quarter of triple-digit growth.
• Positive Sentiment: The clinic network expanded to 65 centers across 18 cities, with 47 centers profitable and 51 generating positive operating cash flow. Aesthetic-center gross margin improved 3.8 percentage points year over year to 28.1%, supported by higher utilization, procurement scale, and operating efficiencies.
• Positive Sentiment: The group’s net loss narrowed 37% year over year to RMB 22.7 million, and management expects further margin improvement in Q3 and Q4 as fixed costs are diluted, the autumn-winter peak season approaches, and resources are shifted toward profitable businesses.
• Positive Sentiment: Management highlighted strong customer engagement, including more than 250,000 active users, over 78,000 core members, and referrals accounting for more than 50% of new customers. The company also plans to launch its first fully intelligent AI-enabled clinic in Q4 to standardize care and improve operational efficiency.
• Negative Sentiment: Other revenue streams weakened, with information and reservation services down 35% year over year, other services down 48.2%, and medical products and maintenance revenue down 2.8%. Q3 aesthetic-treatment revenue guidance of RMB 352 million to RMB 362 million implies growth of 91.7%–97.2%, a notable deceleration from Q2’s pace.

Presentation

[Operator]

Ladies and gentlemen, thank you for standing by for So-Young's Second Quarter 2026 Earnings Conference Call. At this time, all participants are in a listen-only mode. After management give their prepared remarks, there will be a question and answer session. As a reminder, today's conference call is being recorded. I would now like to turn the meeting over to your host for today's call, Ms. Mona Qiao. Please proceed, Mona.

[Mona Qiao, Head of Investor Relations at So-Young International]

Thank you, operator, and thank you everyone for joining So-Young's Second Quarter 2026 Earnings Conference Call. Joining the call today are Mr. Xing Jin, our Founder, Chairman, and CEO, and Ms. Nan Shen, our CFO. Before we begin, please refer to the Safe Harbor statement in our earnings release, which applies to this call, and we'll be making forward-looking statements. We will also discuss non-GAAP financial measures. Reconciliations between GAAP and non-GAAP measures are included in today's earnings press release. Please also note all figures mentioned in this call are in renminbi, unless otherwise stated. With that, I'd like to turn the call over to Mr. Xing Jin.

[Xing Jin, Co-Founder, Director, and CEO at So-Young International]

[Non-English content]

[Translator]

Hello everyone, and welcome to today's earnings call. In Q2 2026, we continue to expand our aesthetic treatment business. Guided by our dual engines of scale and efficiency, backed by our ever-improving medical capabilities, a uniform delivery framework, and wider AI adoption, the business enhanced its operational ability and delivered a robust performance. Its Q2 revenue reached RMB 330 million, up roughly 130% year-over-year, beating the upper end of guidance by about 5%. As a result, group revenue hit a quarterly record, growing 33% year-over-year to about RMB 510 million. With better operating efficiency, net loss attributable to the company narrowed by 37% year-over-year to RMB 22.7 million.

[Xing Jin, Co-Founder, Director, and CEO at So-Young International]

[Non-English content]

[Translator]

Now, turning to the key business developments in Q2. The dual engine approach delivered clear results this quarter. So-Young Youth Clinic kept a healthy pace of expansion while operating quality improved. By the end of Q2, So-Young Youth Clinic expanded into 18 cities with 65 centers in total. The larger footprint improved accessibility. More importantly, it reinforced brand awareness and captured consumer mind share, driving continued growth in treatment volume and user base. On treatment volume, verified visits exceeded 165,000 in Q2, up 145% year-over-year. Verified aesthetic treatment performed were above 362,000, up 134% year-over-year. On the user front, active users reached over 250,000 by the end of June. In particular, the number of level three and above core members exceeded 78,000. The quarterly retention rate of core members remained robust, reflecting high user regard for our quality.

[Translator]

New customer count also grew quarter-over-quarter, with over 50% of them being referrals. This lowered blended acquisition costs while building a loyal, high quality user base, which in turn positions us to lift user LTV and retention. Meanwhile, both the volume and mix of public domain new customers rose, confirming that our full channel acquisition playbook works.

[Xing Jin, Co-Founder, Director, and CEO at So-Young International]

[Non-English content]

[Translator]

Care center profitability also improved as we refined operating workflows and heightened resource coordination. As a result, in Q2, the number of profitable centers rose to 47, with 51 generating positive operating cash flow. Gross margin of the aesthetic treatment business improved by about 3.8 percentage points year-over-year to 28.1%. These outcomes validate our management approach.

[Xing Jin, Co-Founder, Director, and CEO at So-Young International]

[Non-English content]

[Translator]

Healthy growth of our aesthetic treatment business relies on a robust supply chain and enriched product lineup. In late April, Miracle Collagen, our joint product with Jinbo Bio-Pharmaceutical, launched to a warm reception with over 66,000 units sold to date. In June, we rolled out WeaveCol. It adopts self cross-linking technology to create a gel texture without a cross-linking agent. WeaveCol helps fill the eye and midface areas while promoting ongoing collagen regeneration for a natural look. Our partnership with Jinbo goes beyond a traditional buyer and vendor relationship. It is a move towards product co-creation, case development and long term value alignment. Going forward, we plan to extend this model to more domestic and international medical device and treatment partners.

[Translator]

This collaboration model will cover consumer insights, product definition, indication development, physician training, uniform protocols, post-launch evaluation, and continuous integration, bringing advanced technology from R&D to real world use at a faster pace.

[Xing Jin, Co-Founder, Director, and CEO at So-Young International]

[Non-English content]

[Translator]

We also introduced Beauty version of Miracle PLLA. It uses a better collaborated PLLA microparticle diameter to improve injection outcomes. Beyond the collagen category, we are also expanding the product portfolio to meet diverse anti-aging demands.

[Xing Jin, Co-Founder, Director, and CEO at So-Young International]

[Non-English content]

[Translator]

Furthermore, we continued to enhance our uniform medical delivery capabilities. First, we expand our physician team to meet growing market demand. As of June 30, 2026, the number of full-time physicians increased to around 280. On top of that, we have kept physician capabilities and treatment workflows aligned. This is made possible by our medical R&D and training center, treatment guidelines, video audits, and other training and quality control mechanisms we have in place. In Q2, we partnered with leading upstream manufacturers, including Allergan and Jinbo, to deliver nine specialized training workshops, effectively enhancing our physicians expertise and clinical skills. We also completed 12 regular training sessions as part of our new physician initiative. By assessing theoretical knowledge and hands-on skills, we ensure our newly onboarded physicians are well prepared to deliver uniform and safe clinical care.

[Translator]

Additionally, through the National Command and Control Center, we coordinate medical workflows end to end to further elevate the user experience.

[Xing Jin, Co-Founder, Director, and CEO at So-Young International]

[Non-English content]

[Translator]

Finally, we are integrating AI with medical aesthetics to unlock an innovative path for expansion. Under the constraints of medical safety, user privacy, and data compliance, we believe AI's core value lies in empowering physicians, keeping delivery quality consistent, and breaking the industry's ceiling on scale. This approach will ultimately bring premium medical care to more consumers. Right now, our focus is on the data foundation, which powers service quality, user experience, and upstream R&D enablement. Leveraging our years of industry data and capabilities across mid-platform user operations and clinical practices, we are now building a real-world database and clinical AI infrastructure tailored for the industry. For example, our clinics launched a user facing virtual medical dispensing platform and door screens that display treatment SOPs in real time. Both have effectively boosted user trust.

[Xing Jin, Co-Founder, Director, and CEO at So-Young International]

[Non-English content]

[Translator]

Looking ahead, the principles of transparency, uniform delivery, and accessibility will continue to guide us. We remain focused on building a premium medical service framework and deepening customer trust. We believe that as we expand ongoing refinements of our operating framework, we will drive continued gains in operating efficiency and margins. This will unlock greater economics of scale across our clinic chain. Meanwhile, we will further diversify our supply chain, advance AI-powered digital capabilities, and deliver a more competitive product portfolio. We are confident that these initiatives will drive high quality growth for our aesthetic treatment business.

[Xing Jin, Co-Founder, Director, and CEO at So-Young International]

[Non-English content]

[Translator]

Now I will hand it over to our CFO, Nan Shen, for a deep dive into Q2 financials, after which we will move to Q&A session.

[Nan Shen, CFO at So-Young International]

Thank you, Qiao, and thank you everyone for joining our call today. It is my great pleasure to walk you through So-Young's second quarter 2026 performance. On behalf of the management team, I will now share with you our latest operational progress across three key dimensions: growth, efficiency, and organizational effectiveness. Please note that all financial data will be presented in renminbi terms unless otherwise noted. First, in the second quarter of 2026, our aesthetic treatment business exceeded RMB 330 million in revenue. Growing approximately 130% year-over-year, and marking its 10th consecutive quarter of triple digit year-over-year revenue growth. Not only has this profiled our total revenues to an all-time high with a 33% year-over-year increase, but it has also enabled our aesthetic treatment business to achieve visible economics of scale.

[Nan Shen, CFO at So-Young International]

Behind this clear upward growth trajectory and our rising brand momentum is our scaled capacity to deliver high quality products and services. For digital natives, we offer one of a kind product value that aligns with their consumption pattern, aesthetic preferences, and online purchasing habits, thereby driving sustainable growth characterized by high frequency and high retention. While sustaining rapid top line growth, we remain unwavering in our commitment to growth quality and long-term sustainability. With a laser focus on strengthening unit economics, we recently have raised our aesthetic centers capacity utilization benchmark by 50%, reflecting elevated expectations for per store revenue, labor productivity, and sales per square meter. Through operational excellence, streamlining customer flow to reduce redundant waiting period, optimizing dynamic staffing, leveraging intelligent inventory management, we expect to drive meaningful margin expansion at aesthetic centers. Going forward, our expansion strategy will be more disciplined and market responsive.

[Nan Shen, CFO at So-Young International]

We will dynamically calibrate our opening cadence based on regional utilization levels, enabling us to sustain high revenue growth while striking an optimal balance between scale and profitability. We prioritize sustainable growth over pure top line expansion. In the second quarter of 2026, we delivered a 37% year-over-year improvement in profitability. Rapid expansion places extraordinary demand on organizational capabilities. Best in class organizational excellence is fundamental to sustaining high growth over the long term. To that end, we have made systematic investments in organizational infrastructure, with a particular focus on compliance and user experience. We continue to advance end-to-end visibility across treatment workflows to enhance transparency and reinforce trust. Furthermore, we have closed the loop on user feedback. This cross-functional coordination enables us to maintain acute market sensitivity and continuously elevate service delivery quality and user satisfaction, even as the business scales rapidly.

[Nan Shen, CFO at So-Young International]

The company stands at a pivotal inflection point, pursuing high growth and operational efficiency in parallel, while advancing scale and profitability in lockstep. 10 consecutive quarters of triple digit revenue growth validate our market acumen and execution discipline. This continuous refinement of center level unit economics, together with our market responsive expansion strategy, ensures that our growth remains high quality and sustainable. Complementing this, our systematic investments in organizational capabilities provide the bedrock for long-term value creation. Next, let's dive into each business segment. Revenues from aesthetic treatment services reached RMB 331.4 million, exceeding the upper end of guidance for the fifth consecutive quarter. The rollout of our loyalty program and systematic treatment protocols creates a 3-5 percentage points deferral between service delivery and recognized accounting revenue. Today's service generated future membership benefits. While this tempers near-term reported revenue, it builds a deferred revenue base that underpins long-term growth.

[Nan Shen, CFO at So-Young International]

Net of this deferral impact, revenue still grew approximately 103%. Looking at aesthetic centers data, as of June 30th, we operated 65 So-Young clinics across 18 major cities, reflecting a net addition of 11 centers during the quarter. Among them, 47 centers were profitable and 51 centers generated positive operating cash flow during the quarter, reflecting a net addition of six and three, respectively, from last quarter. We also achieved same-store sales growth of 52%, substantially improved from 14% in the prior year period. Turning to our other segments, revenues from information and reservation services were RMB 87.9 million, down 35% year-over-year, primarily due to the decrease in the number of medical service providers subscribing to our information services. Sales of medical products and maintenance services revenues were RMB 73.9 million, down 2.8% year-over-year, primarily due to the decrease in order volume for medical equipment.

[Nan Shen, CFO at So-Young International]

Other services revenues were RMB 12 million, down 48.2% year-over-year, due to a lower insurance brokerage revenue. Cost of revenues was RMB 282.4 million, up 53% year-over-year, driven primarily by the expansion of our branded aesthetic centers. Total operating expenses were RMB 266.5 million, up 10.4% year-over-year. Specifically, sales and marketing expenses were RMB 153.5 million. From aesthetic treatment service perspective, our comprehensive customer acquisition cost remains at a healthy level, accounting for less than 10% of the revenue. Coupled with strong user retention, our overall customer acquisition model maintains sustainable. G&A expenses were RMB 88.6 million, up 12.5% year-over-year, reflecting the continued expansion of our branded aesthetic centers. R&D expenses were RMB 24.4 million, down 21.7% year-over-year, driven by continued improvements in staff efficiency.

[Nan Shen, CFO at So-Young International]

Moving forward, we will continue to deepen AI integration across our operations, streamlining workflows and driving efficiency gains in R&D, clinical diagnosis and treatment, and beyond. Income tax benefits were RMB 2.5 million, compared with income tax expenses of RMB 1.9 million in the prior year period. Net loss attributable to So-Young was RMB 22.7 million, which narrowed by 37%, compared with RMB 36 million in the prior year period. Non-GAAP net loss attributable to So-Young was RMB 21 million, compared with RMB 30.5 million in the prior year period. Basic and diluted loss per ADS were both RMB 0.22, compared with RMB 0.35 in the prior year period. As of June 30, 2026, our cash and cash equivalents, restricted cash and term deposits, and short-term investments totaled RMB 848.2 million. Turning to our outlook.

[Nan Shen, CFO at So-Young International]

Please allow me to remind everyone that this contains forward-looking statements, which include risks and uncertainties that are beyond our control and could cause the actual results to differ materially from our predictions. Based on our current estimates, we expect revenues from aesthetic treatment services to be between RMB 352 million and RMB 362 million, representing year-over-year growth of 91.7%-97.2%. That concludes my prepared remarks. Operator, we are now ready for the Q&A section. Thanks.

[Operator]

Thank you. We will now begin the question and answer session. To ask a question, you may press star then one on your touch tone phone. If you are using a speakerphone, please pick up your handset before pressing the keys. If at any time your question has been addressed and you would like to withdraw your question, please press star then two. At this time, we will pause momentarily. The first question today comes from Jinpeng He with CITIC Securities. Please go ahead.

[Jinpeng He, Analyst at CITIC Securities]

[Non-English content]

[Translator]

Hey, let me briefly translate myself. Thank you management for taking the questions. Firstly, congratulations on the company's continued strong performance and impressive growth in the second quarter. I have a question regarding the collaboration with Jinbo. The collaboration is generating great momentum with the innovative partnership model. What have both parties liked and what are the benefits? Thank you.

[Xing Jin, Co-Founder, Director, and CEO at So-Young International]

[Non-English content]

[Translator]

We are pleased to have reached a reliable, mutually beneficial partnership with Jinbo. As medical aesthetics demand moves towards natural restoration, tissue regeneration, and long-lasting outcomes. The recombinant humanized collagen will have a long lifespan. An upstream relationship with Jinbo therefore benefits our long-term growth.

[Xing Jin, Co-Founder, Director, and CEO at So-Young International]

[Non-English content]

[Translator]

More importantly, we are using real world data to drive product and supply chain decisions. We analyze connections between user age, skin condition, treatment details, post-treatment reaction, feedback, and purchasing behavior. From there, we can pinpoint which product fits which population, area, and treatment combination. This helps us optimize doctor training, program decision and inventory planning, which greatly reduces buying guesswork and excess inventory. It also lets upstream manufacturers move out of a closed R&D environment and integrate their products based on actual clinical insights. This enhances our operational efficiency and builds leverage in joint research, product integration, and partnerships.

[Xing Jin, Co-Founder, Director, and CEO at So-Young International]

[Non-English content]

[Translator]

Going forward, we will extend this data feedback co-creation model to more quality partners at home and abroad. In the past, many viewed downstream clinics only as distribution channels. Today, we are transforming our extensive clinic network into the industry's innovation infrastructure. By leveraging real world consumer demand, hands-on experience, and treatment outcomes to deliver R&D, we aim to accelerate technology innovation and product integration, ultimately delivering value to more consumers.

[Xing Jin, Co-Founder, Director, and CEO at So-Young International]

[Non-English content]

[Translator]

Thank you.

[Operator]

The next question comes from James Zhang with GF Securities. Please go ahead.

[James Zhang, Analyst at GF Securities]

[Non-English content]

[Translator]

This is James from GF Securities. Congratulations on the outstanding performance. Management mentioned a few AI initiatives. Could you elaborate more on how AI is being applied in the business? Where do you see the biggest value and future direction? Thank you.

[Xing Jin, Co-Founder, Director, and CEO at So-Young International]

[Non-English content]

[Translator]

Medical aesthetics is a highly medical field with a low tolerance for errors. It relies heavily on individual expertise. The core value of AI lies in transforming experience-driven, hard-to-perceive procedures into uniform, visible, and traceable offerings. This approach also helps distribute premium medical resources to lower-tier cities, which helps address imbalances in medical delivery.

[Xing Jin, Co-Founder, Director, and CEO at So-Young International]

[Non-English content]

[Translator]

In practice, our current focus is applying AI to product authentication, back office quality control and data foundations and governance. QR code authentication verifies medicine and device traceability immediately, mitigating counter stability concerns and building trust. End-to-end transparency raises the user's confidence in care and overall experience. We also use AI to break down top physicians' experience into database. We then embed it into our SOPs, case libraries and post-treatment feedback modules. That accelerates new physicians' development, allies quality across centers, and identifies irregularities in real time, lifting overall quality and customer experience.

[Xing Jin, Co-Founder, Director, and CEO at So-Young International]

[Non-English content]

[Translator]

In Q4 this year, we will roll out our first generation of fully intelligent centers, initiating widespread AI deployment across our network. We aim to replicate our high quality medical delivery and operating capabilities via AI. Given our industry leadership and early mover advantage in digital infrastructure, we are confident that driven by AI, we can lead the industry into a new phase of high quality growth.

[Xing Jin, Co-Founder, Director, and CEO at So-Young International]

[Non-English content]

[Translator]

Thank you.

[Operator]

The next question comes from Nelson Cheung with Citi. Please go ahead.

[Nelson Cheung, Analyst at Citi]

[Non-English content]

[Translator]

Thanks management for taking my question. We observed that the aesthetic center gross margin has improved this quarter. Would you walk through what are the key drivers for the improvement and what are your future plans for gross margin expansion in the future? Thank you.

[Nan Shen, CFO at So-Young International]

Thanks, Nelson. This is Nan Shen. [Non-English content]

[Translator]

Our gross margin increased by 3.8 percentage points year-over-year and 1 percentage point quarter-over-quarter. An excellent result that demonstrates a clear trait of sustained improvement, particularly considering our pace of opening 11 new centers in Q2. The gross margin improvement mainly reflects our dual engine of scale and efficiency approach to center operation and management.

[Nan Shen, CFO at So-Young International]

[Non-English content]

[Translator]

For the center operation, we continued to enhance per center revenue per square meter, revenue per bed and labor productivity. We raised our initial bed capacity utilization benchmark by 50%. In other words, if the original plan assumed each bed could accommodate 10 treatments per day, we have now increased that target to 15. We are restructuring our service workflows around this new benchmark to reduce customer wait times. This not only improves the user experience, but also fully unlocks the operating leverage of our centers, thereby boosting both gross margin and operating profits. With a maturing operating framework, mature centers take a growing share of our footprint. Ramp up periods of our new centers are getting shorter and making positive contributions to gross margins. In Q2, 47 centers achieved center level profitability and 51 generated positive operating cash flow.

[Nan Shen, CFO at So-Young International]

[Non-English content]

[Translator]

For the supply chain, our expansive network gives us more bargaining power. As our network expands, procurement cost advantage from larger volumes are being unlocked at a faster pace. We thus leverage with deepened collaborations with upstream partners to gain price competitive deals. Exclusive OEM agreements and tiered procurement contracts also give us priority partners rights in the high-demand categories. Meanwhile, the momentum of our blockbuster products proves our capability in building blockbusters while further increasing our appeal to upstream manufacturers. We will keep pushing existing blockbusters, and over the next two years, we have a robust pipeline of new products to help us improve gross margin.

[Nan Shen, CFO at So-Young International]

[Non-English content]

[Translator]

Meanwhile, backed by a central operations platform and AI, we can allocate resources and manage equipment, warehousing, and customer operations more precisely, driving better percentage economics.

[Nan Shen, CFO at So-Young International]

[Non-English content]

[Translator]

In short, with continued optimization of upstream costs and percentage operating efficiency, we are confident about ongoing gross margin improvement. We will keep leveraging our economics of scale, deepen upstream collaboration, and broaden AI adoption to drive high-quality growth.

[Operator]

The next question comes from Daisy Chen with Haitong. Please go ahead.

[Daisy Chen, Analyst at Haitong]

[Non-English content]

[Translator]

Good evening, [Non-English content], thank you for taking my question. Congratulations on the decent results with the high-quality growth this quarter. My question is about our profitability. What are the core levers for the loss reduction this year, and how do you plan to move toward the group level's profitability? Thank you.

[Nan Shen, CFO at So-Young International]

[Non-English content]

[Translator]

Thank you, Daisy. To sum up, our core lever for loss reduction this year, in one word, it is focus. We are focused on the main track of our clinic business and on profitable operations.

[Nan Shen, CFO at So-Young International]

[Non-English content]

[Translator]

First, from an operating portfolio perspective, our POP and injectable sales business continue to generate profits and operating cash flow. Our clinic business is in a high-growth phase and remains in a strategic investment stage. This represents a well-balanced business mix. On the one hand, we remain solid profit levels for our existing profitable business. On the other hand, we keep improving the operational efficiency of our clinic business to drive its overall profitability. Meanwhile, we scale back investment in other loss-making business through store closures, disposals, and reduced capital allocations so that group resources can be increasingly focused on these two priorities.

[Nan Shen, CFO at So-Young International]

[Non-English content]

[Translator]

The break-even point for our clinic business is relatively clear. Under our current cost base, fixed costs can be anchored based on the number and pace of new store openings. Contribution margins depend on scale growth, the rate of growth margin improvement and consumer acquisition efficiency. Our clinic business has maintained a high growth rate of over 130% for the past 10 quarters. Growth margins have been rising and customer acquisition efficiency keeps improving. We expect to see substantial continued improvement in clinic growth margins in Q3 and Q4 of this year. With operating leverage kicking in, fixed costs being diluted by scale effects, plus the upcoming peak business season in autumn and winter, overall profitability for the clinic segment is a very near and achievable target.

[Nan Shen, CFO at So-Young International]

[Non-English content]

[Translator]

Second, on cost optimization, back-office resources will also follow the same focus principle mentioned above. We will concentrate on key business and critical tasks. Through standardized operations, digital management, and AI enablement, we will boost capabilities and efficiency to continuously drive cost reduction and operational improvements.

[Nan Shen, CFO at So-Young International]

[Non-English content]

[Translator]

As our footprint expands, brand awareness and consumer mind share have taken root. Referrals now account for over 50% of new customers. On top of that organic traffic, we will prioritize ROI as the core metric to refine brand marketing investment.

[Nan Shen, CFO at So-Young International]

[Non-English content]

[Translator]

Taken together with continued revenue growth, operating efficiency gains, and a linear expense profile, we are confident in group-level profitability going forward. Thank you.

[Operator]

This concludes our question-and-answer session and today's conference call. Thank you for joining us today. You may now disconnect.

Participants

Executives

• Mona Qiao, Head of Investor Relations
• Xing Jin, Co-Founder, Director, and CEO
• Nan Shen, CFO

Analysts

• Translator
• Jinpeng He, Analyst at CITIC Securities
• James Zhang, Analyst at GF Securities
• Nelson Cheung, Analyst at Citi
• Daisy Chen, Analyst at Haitong