Hertz Global (NASDAQ:HTZ) is a leading global mobility company that provides a broad range of vehicle rental and transportation solutions. Through its principal subsidiary, The Hertz Corporation, the company offers car and truck rentals under the Hertz, Dollar, Thrifty and Firefly brands. Hertz also operates an aftermarket car sales business, providing customers with the opportunity to purchase vehicles previously used in its rental fleet.
Founded in 1918 by Walter L. Jacobs, Hertz has grown from a single-car operation in Chicago into one of the world’s most recognized travel and transportation brands. Headquartered in Estero, Florida, the company emerged from a court-supervised restructuring process in 2021 and continues to focus on improving its operational efficiency, fleet optimization and customer experience.
Hertz serves both leisure and business customers through a network spanning more than 150 countries and territories, with a particularly strong presence in North America, Europe and select markets in Latin America and Asia-Pacific. Its services encompass short- and long-term vehicle rentals, vehicle leasing solutions, commercial fleet management and subscription programs designed to offer flexible access to vehicles without the commitment of ownership.
Over recent years, Hertz has accelerated investments in electric vehicles and digital platforms, aiming to deliver a more sustainable mobility portfolio and a seamless digital experience. The company’s loyalty program, Gold Plus Rewards, and its mobile app enable frequent renters to enjoy expedited reservations, free rental days and tailored offers. Hertz is guided by an experienced executive management team and overseen by an independent board of directors.
