NASDAQ:NRDS NerdWallet Q2 2026 Earnings Report $8.86 +0.03 (+0.34%) Closing price 10/6/2026 04:00 PM EasternExtended Trading$8.73 -0.13 (-1.47%) As of 10/6/2026 07:30 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more. ProfileEarnings HistoryForecast NerdWallet EPS ResultsActual EPS$0.07Consensus EPS $0.09Beat/MissMissed by -$0.02One Year Ago EPS$0.11NerdWallet Revenue ResultsActual Revenue$197.30 millionExpected Revenue$195.30 millionBeat/MissBeat by +$2.00 millionYoY Revenue Growth+5.60%NerdWallet Announcement DetailsQuarterQ2 2026Date8/6/2026TimeAfter Market ClosesConference Call DateThursday, August 6, 2026Conference Call Time4:30PM ETUpcoming EarningsNerdWallet's Q3 2026 earnings is estimated for Thursday, November 5, 2026, based on past reporting schedules, with a conference call scheduled at 4:30 PM ET. Check back for transcripts, audio, and key financial metrics as they become available.Conference Call ResourcesConference Call AudioConference Call TranscriptPress Release (8-K)Quarterly Report (10-Q)SEC FilingEarnings HistoryCompany ProfilePowered by NerdWallet Q2 2026 Earnings Call TranscriptProvided by QuartrAugust 6, 2026ShareShareShare This ReportLink copied to clipboard.Key Takeaways Positive Sentiment: Q2 revenue rose 6% year over year to $197 million, while non-GAAP operating income of $12 million exceeded the midpoint of guidance. Consumer revenue increased 8%, led by personal loans and deposit accounts. Positive Sentiment: Management raised its growth outlook for Q3, guiding to revenue of $244 million-$260 million, up 17% year over year at the midpoint, supported by student-loan regulatory changes and the College Finance acquisition. Positive Sentiment: NerdWallet plans to increase customer-acquisition investment fivefold in 2026, targeting longer-term returns from higher-retention, recurring-revenue audiences created through vertical integration. Management said these investments are expected to generate attractive internal rates of return despite payback periods extending beyond 2026. Positive Sentiment: Trailing 12-month adjusted free cash flow doubled year over year to a record $141 million, while the company repurchased $23 million of stock during the quarter and reduced its diluted share count 14% year over year. Negative Sentiment: Organic-search disruption continues to pressure credit-card and SMB revenue, with SMB revenue down 11% year over year; the largest auto-insurance relationship has stabilized but has not recovered to earlier-year levels. Management also acknowledged that AI-driven changes to search and content distribution remain an ongoing risk. AI Generated. May Contain Errors.Conference Call Audio Live Call not available Earnings Conference CallNerdWallet Q2 202600:00 / 00:00Speed:1x1.25x1.5x2xTranscript SectionsPresentationParticipantsPresentationSkip to Participants Operator00:00:00Good day. Thank you for standing by. Welcome to the NerdWallet Inc. Q2 2026 earnings call. At this time, all participants are in a listen-only mode. After the speaker's presentation, there will be a question and answer session. To ask a question during the session, you will need to press star one one on your telephone. You will hear an automated message advising your hand is raised. To withdraw your question, please press star one one again. Please be advised that today's conference is being recorded. I would now like to hand the conference over to the very first speaker today, Zach Ogle. Zach, please go ahead. Zach OgleDirector of Corporate Finance at NerdWallet00:00:45Thank you, operator. Welcome to the NerdWallet Q2 2026 earnings call. Joining us today are Co-founder and CEO, Tim Chen, and Chief Financial Officer John Lee. Our press release and shareholder letter are available on our investor relations website. A replay of this update will also be available following the conclusion of today's call. We intend to use our investor relations website as a means of disclosing certain material information and complying with disclosure obligations under SEC Regulation FD from time to time. As a reminder, today's call is being webcast live and recorded. Before we begin today's remarks and question and answer session, I would like to remind you that certain statements made during this call may relate to future events and expectations. As such, constitute forward-looking statements. Zach OgleDirector of Corporate Finance at NerdWallet00:01:33Actual results and performance may differ from those expressed or implied by these forward-looking statements as a result of various risks and uncertainties, including the risk factors discussed in reports filed or to be filed with the SEC. We urge you to consider these risk factors and remind you that we undertake no obligation to update the information provided on this call to reflect subsequent events or circumstances. You should be aware that these statements should not be considered a guarantee of future performance. Furthermore, during this call, we will present both GAAP and non-GAAP financial measures. A reconciliation of GAAP to non-GAAP measures is included in today's earnings press release, except where we are unable, without unreasonable efforts, to calculate certain reconciling items with confidence. With that, I will now turn it over to Tim Chen, our Co-founder and CEO. Tim? Tim ChenCo-Founder and CEO at NerdWallet00:02:25Thanks, Zach. We reported revenue of $197 million for the second quarter, up 6% year-over-year. Non-GAAP operating income, or NGOI, of $12 million, was above the midpoint of our guidance range. We are in the middle of an AI transition that is changing how people get their answers to their money questions, making now an important time to check in on our long-term objectives. We are investing in building owned audiences by vertically integrating in some areas and by improving how we register and re-engage with users and others. While the story is still being written, we are confident because of the assets we have in place: a trusted brand, a large audience, healthy financials, and a strong team on an important mission. Tim ChenCo-Founder and CEO at NerdWallet00:03:11The success we are seeing in vertical integration plays across our brokering and advisory business lines is giving us conviction to start investing incremental marketing dollars based on internal rate of return or IRR targets, rather than solely on in-quarter profitability. For the full year 2026, we expect to grow this incremental investment fivefold versus 2025. Despite the longer payback periods associated with these investments, the recurring nature of the relationships produce highly attractive IRRs. We continue to optimize for positive in-quarter profitability for most of our business lines, but in the future, we envision extending these IRR-based investments more broadly across our business. In our more traditional marketplace business, we continue to deliver more relevant and personalized offers to consumers while helping financial institutions meet their growth objectives. We are making it easier for consumers to find the financial products that best meet their needs. John LeeCFO at NerdWallet00:04:09Thanks, Tim. As Tim mentioned, total revenue in Q2 was $197 million, up 6% year-over-year. Consumer revenue was $175 million, up 8% year-over-year, driven by personal loans and deposit accounts as consumer demand remained strong and financial institutions expanded budgets. This was partially offset by a decline in consumer credit cards, primarily due to continued organic search headwinds. Our largest auto insurance carrier relationship has stabilized but not yet returned to levels seen earlier in the year. As we continue to explore ways to grow with that carrier, we remain focused on scaling with other leading auto insurance carriers and expanding our in-house insurance agency, an example of our growth in owned audiences. SMB revenue was $22 million, down 11% year-over-year, driven primarily by organic search revenue declines in SMB products, partially offset by revenue growth in business loan originations. Moving to profitability. John LeeCFO at NerdWallet00:04:43Thanks, Tim. As Tim mentioned, total revenue in Q2 was $197 million, up 6% year-over-year. Consumer revenue was $175 million, up 8% year-over-year, driven by personal loans and deposit accounts as consumer demand remained strong and financial institutions expanded budgets. This was partially offset by a decline in consumer credit cards, primarily due to continued organic search headwinds. Our largest auto insurance carrier relationship has stabilized but not yet returned to levels seen earlier in the year. As we continue to explore ways to grow with that carrier, we remain focused on scaling with other leading auto insurance carriers and expanding our in-house insurance agency, an example of our growth in owned audiences. SMB revenue was $22 million, down 11% year-over-year, driven primarily by organic search revenue declines in SMB products, partially offset by revenue growth in business loan originations. Moving to profitability. John LeeCFO at NerdWallet00:05:57Q2 GAAP operating income was $7 million. NGOI was $12 million at a 6% margin above the midpoint of our guidance range of $6 million-$14 million. John LeeCFO at NerdWallet00:06:10Q2 adjusted EBITDA was $23 million, in line with our guidance range of $19 million to $27 million. Turning to cash flow and capital allocation. Our trailing 12-month adjusted free cash flow grew 100% year-over-year to $141 million, a new record. As a reminder, we were not a cash payer of federal corporate taxes during this period and received $9 million of tax refunds. We do not expect to be a federal corporate taxpayer in 2026, but expect to return to normalized corporate taxes in Q2 or Q3 of 2027. During the quarter, we repurchased $23 million of Class A common stock, bringing our repurchases over the past 12 months to $160 million. Our Q2 weighted average diluted share count was down 14% year-over-year due to our share repurchase activity. John LeeCFO at NerdWallet00:07:12As of June 30th, we had $62 million of cash and cash equivalents, up from $56 million at the end of Q1, with $67 million remaining under our share repurchase authorization. Turning to guidance, we expect to deliver third quarter revenue in the range of $244 million to $260 million, up 17% year-over-year at the midpoint. In terms of profitability, we expect non-GAAP operating income in the range of $29 million to $37 million. Our Q3 guidance reflects typical seasonality in our business, as well as expected tailwinds from regulatory changes in student loans and the impact of our College Finance acquisition in February. As a result, we expect our annual profitability to be more concentrated in the third quarter this year than in prior years. For the full year, we're narrowing our NGOI expectation to a range of $90 million to $105 million, maintaining the midpoint of our previous guidance. John LeeCFO at NerdWallet00:08:17This guidance includes $15 million to $20 million NGOI impact from customer acquisition spend, with payback periods beyond the current year. At the midpoint, this spend implies an approximately five times increase year-over-year. We expect to continue generating meaningful adjusted free cash flow going forward. From a capital allocation perspective, we'll continue to weigh organic investments and organic growth opportunities and share repurchases against one another to maximize long-term shareholder value. With that, we'll open up for Q&A. Operator00:08:55Thank you. As a reminder, to ask a question, you will need to press star 11 on your telephone and wait for your name to be announced. To withdraw a question, please press star 11. Again, please stand by while we compile the Q&A roster. Our first question comes from the line of Ralph Schackart from William Blair. Ralph, your line is now open. Ralph SchackartAnalyst at William Blair00:09:28Great. Thanks for taking the question. In the script, you talked about stepping up the investment, I think fivefold versus last year with longer payback duration. I guess, what's given you the confidence this investment is sort of the right time at this particular scale? Maybe if you could provide some color on the new payback duration. I wasn't sure if you said more than one year also in the prepared remarks, but any color how you're thinking about the payback as well. Thank you. John LeeCFO at NerdWallet00:09:58Yeah, I'm happy to take that. With the investments we made in vertical integration, we're beginning to see cohorts of our consumers with high retention and recurring revenue. Tailoring our marketing spend to the stickier audiences on the basis of IRR is a natural extension of our progression here. We're still keeping a very high bar and tracking cohort performances in detail. To us, it's really ultimately an LTV to CAC optimization over a longer period of time while using IRR and payback period as guardrails. From an IRR target perspective is really a capital allocation question for us. We know what our free cash flow yields are today. We have a pretty good sense of what our M&A opportunities are. These internal IRR investments need to stack well against those opportunities for to have capital allocated against it. Ralph SchackartAnalyst at William Blair00:10:57Okay, just another question. Just switching gears maybe to the LLM traffic and some of the SEO headwinds that you called out. Maybe just some perspective on just another quarter with the LLM models. How is that traffic converting? Are you guys finding new workarounds? Just any color you could add there as well. Great. Thank you. Tim ChenCo-Founder and CEO at NerdWallet00:11:21Yeah. This is Tim. The traffic is converting well. I think intent is extremely high when someone is coming through an LLM in terms of wanting to transact in a marketplace. It continues to be a pretty small part of our business today, but it's definitely an area of investment and growth for us. Operator00:11:50As a reminder, to ask a question, you will need to press star 11 on your telephone and wait for your name to be announced. To withdraw your question, please press star 11 again. Our next question comes from the line of Michael Infante of Morgan Stanley. Michael, your line is now open Michael InfanteAnalyst at Morgan Stanley00:12:13Yeah. Hi, guys. Thanks for taking my question. Tim, can I just get your thoughts on just the importance of distribution in the future with everything going on from an AI perspective? How much of that value do you think ultimately accrues to NerdWallet versus the platforms? Anything you can share in terms of some of the underlying CAC trends that sort of gives you the confidence that you can continue to capture that over time. Tim ChenCo-Founder and CEO at NerdWallet00:12:42I think brand and reach are just an incredible asset. I think distribution is so important, in this future state of the world. A lot is left to be determined. Obviously, the story is being written. We've already entered a phase where you've got billions of weekly active users across major LLMs. Mass adoption is already taking place, right? I think a lot of the impact that we've already seen in terms of our educational content being affected the last three years, has played out. I think we're starting to see what the future looks like. The importance of that trusted brand when you're talking about offering marketplaces and high stakes financial guidance is really front and center, I just think we're really well-positioned there. That does translate into CAC. Brands with higher trust are going to have advantages there. Tim ChenCo-Founder and CEO at NerdWallet00:13:39That's where our vertical integration strategy is really banking on. We think our distribution and our trust are going to give us a leg up there. Michael InfanteAnalyst at Morgan Stanley00:13:51Then maybe just on the SMB business in the quarter are sort of down 11%. Those structural search headwinds sort of continuing. How should we be thinking about the path to recovery there? Or if this is a business you ultimately want to continue to own and lean into incrementally relative to just investing more into the consumer vertical integration. Thanks, guys. Tim ChenCo-Founder and CEO at NerdWallet00:14:21I'd think about SMB as having two distinct parts. Part of it is the loan business. That's more of a loan brokering operation with a highly considered purchase on behalf of the small business owner. Then the other piece of the SMB business is more of our traditional business. We're recommending things like everything from credit cards to bank accounts to software. Where we're really seeing headwinds year-over-year is on the non-loans part of the business, and loans is growing year-over-year. The loans business does have this dynamic of an owned audience that does come back to us over and over again over a number of years. That's the part of the business that we continue to invest in from a brokering efficiency standpoint. Tim ChenCo-Founder and CEO at NerdWallet00:15:11Then in terms of the rest of that business, we really think about expanding our channels and improving our CRM. We're investing in both. Operator00:15:27I'm showing no further questions at this time. I would now like to turn it back to management for closing remarks. Tim ChenCo-Founder and CEO at NerdWallet00:15:36Thanks everyone for your questions today. Looking ahead, we're going to remain focused on building owned audiences through vertical integration, registrations, and data-driven engagement. With the assets and people we have in place, we're confident that NerdWallet will emerge from the AI transition as the most trusted consumer finance brand and the place people turn to for answers to their most important money questions. I look forward to updating you on our progress next quarter. Operator00:16:04Thank you for your participation in today's conference. This does conclude the program. You may now disconnect.Read moreParticipantsExecutivesZach OgleDirector of Corporate FinanceTim ChenCo-Founder and CEOJohn LeeCFOAnalystsRalph SchackartAnalyst at William BlairMichael InfanteAnalyst at Morgan StanleyPowered by Earnings DocumentsPress Release(8-K)Quarterly report(10-Q) NerdWallet Earnings HeadlinesComparing Vivid Seats (NASDAQ:SEAT) and NerdWallet (NASDAQ:NRDS)September 29, 2026 | americanbankingnews.comNerdWallet (NRDS): Buy, sell, or hold post Q2 earnings?September 24, 2026 | msn.comHere’s the stock symbol I’ve promisedWhitney Tilson of Stansberry Research has long recommended Berkshire Hathaway as a core retirement holding - but now he believes he's found something better. This under-the-radar company sits at the intersection of America's two most important industries, including AI, pays massive dividends, and attracted a famous money manager who put 60% of his multi-billion-dollar fund into it. Tilson is revealing the name and ticker symbol completely free - no credit card or email required. | Stansberry Research (Ad)Fed Rate Hike Comes as More Than One in Four Americans Say They Don’t Feel in Control of Their Day-to-Day Finances, NerdWallet’s Financial Resilience Index FindsSeptember 22, 2026 | marketscreener.comMQ2 earnings outperformers: NerdWallet (NASDAQ:NRDS) and the rest of the diversified financial services stocksSeptember 9, 2026 | msn.comNerdWallet’s (NRDS) Profits Sink Even as Revenue ClimbsSeptember 9, 2026 | insidermonkey.comSee More NerdWallet Headlines Get Earnings Announcements in your inboxWant to stay updated on the latest earnings announcements and upcoming reports for companies like NerdWallet? Sign up for Earnings360's daily newsletter to receive timely earnings updates on NerdWallet and other key companies, straight to your email. Email Address About NerdWalletNerdWallet (NASDAQ:NRDS) is a personal finance company that helps consumers make informed decisions about financial products and services. Its platform combines financial education, research, comparison tools and a marketplace that connects users with providers. The company covers a range of personal finance categories, including credit cards, banking, personal and student loans, mortgages, insurance, investing and financial planning. NerdWallet also provides resources for small-business owners and publishes editorial content, reviews and calculators designed to help users evaluate their options. Founded in 2009 by Tim Chen and Jacob Gibson, NerdWallet is headquartered in San Francisco, California. The company primarily serves consumers in the United States and also operates in the United Kingdom. Tim Chen serves as NerdWallet’s co-founder and chief executive officer.View NerdWallet ProfileRead more More Earnings Resources from MarketBeat Earnings Tools Today's Earnings Tomorrow's Earnings Next Week's Earnings Upcoming Earnings Calls Earnings Newsletter Earnings Call Transcripts Earnings Beats & Misses Corporate Guidance Earnings Screener Latest Articles Lamb Weston’s Turnaround Is Starting to Look RealAI Chip Demand Gives Linde a New Growth CatalystInvenTrust’s Sell-Off Opens a Potential Entry PointCuraleaf’s Higher Aurora Bid Raises the Stakes in Cannabis Consolidation3 Low-Rated Stocks Analysts May Be Underestimating Ahead of Q3 EarningsNVIDIA’s Record High Raises a Bigger Question About How Far the Rally Can RunMarketBeat Week in Review – 09/28 - 10/02 Upcoming Earnings PepsiCo (10/8/2026)Delta Air Lines (10/9/2026)Citigroup (10/13/2026)The Goldman Sachs Group (10/13/2026)JPMorgan Chase & Co. 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PresentationSkip to Participants Operator00:00:00Good day. Thank you for standing by. Welcome to the NerdWallet Inc. Q2 2026 earnings call. At this time, all participants are in a listen-only mode. After the speaker's presentation, there will be a question and answer session. To ask a question during the session, you will need to press star one one on your telephone. You will hear an automated message advising your hand is raised. To withdraw your question, please press star one one again. Please be advised that today's conference is being recorded. I would now like to hand the conference over to the very first speaker today, Zach Ogle. Zach, please go ahead. Zach OgleDirector of Corporate Finance at NerdWallet00:00:45Thank you, operator. Welcome to the NerdWallet Q2 2026 earnings call. Joining us today are Co-founder and CEO, Tim Chen, and Chief Financial Officer John Lee. Our press release and shareholder letter are available on our investor relations website. A replay of this update will also be available following the conclusion of today's call. We intend to use our investor relations website as a means of disclosing certain material information and complying with disclosure obligations under SEC Regulation FD from time to time. As a reminder, today's call is being webcast live and recorded. Before we begin today's remarks and question and answer session, I would like to remind you that certain statements made during this call may relate to future events and expectations. As such, constitute forward-looking statements. Zach OgleDirector of Corporate Finance at NerdWallet00:01:33Actual results and performance may differ from those expressed or implied by these forward-looking statements as a result of various risks and uncertainties, including the risk factors discussed in reports filed or to be filed with the SEC. We urge you to consider these risk factors and remind you that we undertake no obligation to update the information provided on this call to reflect subsequent events or circumstances. You should be aware that these statements should not be considered a guarantee of future performance. Furthermore, during this call, we will present both GAAP and non-GAAP financial measures. A reconciliation of GAAP to non-GAAP measures is included in today's earnings press release, except where we are unable, without unreasonable efforts, to calculate certain reconciling items with confidence. With that, I will now turn it over to Tim Chen, our Co-founder and CEO. Tim? Tim ChenCo-Founder and CEO at NerdWallet00:02:25Thanks, Zach. We reported revenue of $197 million for the second quarter, up 6% year-over-year. Non-GAAP operating income, or NGOI, of $12 million, was above the midpoint of our guidance range. We are in the middle of an AI transition that is changing how people get their answers to their money questions, making now an important time to check in on our long-term objectives. We are investing in building owned audiences by vertically integrating in some areas and by improving how we register and re-engage with users and others. While the story is still being written, we are confident because of the assets we have in place: a trusted brand, a large audience, healthy financials, and a strong team on an important mission. Tim ChenCo-Founder and CEO at NerdWallet00:03:11The success we are seeing in vertical integration plays across our brokering and advisory business lines is giving us conviction to start investing incremental marketing dollars based on internal rate of return or IRR targets, rather than solely on in-quarter profitability. For the full year 2026, we expect to grow this incremental investment fivefold versus 2025. Despite the longer payback periods associated with these investments, the recurring nature of the relationships produce highly attractive IRRs. We continue to optimize for positive in-quarter profitability for most of our business lines, but in the future, we envision extending these IRR-based investments more broadly across our business. In our more traditional marketplace business, we continue to deliver more relevant and personalized offers to consumers while helping financial institutions meet their growth objectives. We are making it easier for consumers to find the financial products that best meet their needs. John LeeCFO at NerdWallet00:04:09Thanks, Tim. As Tim mentioned, total revenue in Q2 was $197 million, up 6% year-over-year. Consumer revenue was $175 million, up 8% year-over-year, driven by personal loans and deposit accounts as consumer demand remained strong and financial institutions expanded budgets. This was partially offset by a decline in consumer credit cards, primarily due to continued organic search headwinds. Our largest auto insurance carrier relationship has stabilized but not yet returned to levels seen earlier in the year. As we continue to explore ways to grow with that carrier, we remain focused on scaling with other leading auto insurance carriers and expanding our in-house insurance agency, an example of our growth in owned audiences. SMB revenue was $22 million, down 11% year-over-year, driven primarily by organic search revenue declines in SMB products, partially offset by revenue growth in business loan originations. Moving to profitability. John LeeCFO at NerdWallet00:04:43Thanks, Tim. As Tim mentioned, total revenue in Q2 was $197 million, up 6% year-over-year. Consumer revenue was $175 million, up 8% year-over-year, driven by personal loans and deposit accounts as consumer demand remained strong and financial institutions expanded budgets. This was partially offset by a decline in consumer credit cards, primarily due to continued organic search headwinds. Our largest auto insurance carrier relationship has stabilized but not yet returned to levels seen earlier in the year. As we continue to explore ways to grow with that carrier, we remain focused on scaling with other leading auto insurance carriers and expanding our in-house insurance agency, an example of our growth in owned audiences. SMB revenue was $22 million, down 11% year-over-year, driven primarily by organic search revenue declines in SMB products, partially offset by revenue growth in business loan originations. Moving to profitability. John LeeCFO at NerdWallet00:05:57Q2 GAAP operating income was $7 million. NGOI was $12 million at a 6% margin above the midpoint of our guidance range of $6 million-$14 million. John LeeCFO at NerdWallet00:06:10Q2 adjusted EBITDA was $23 million, in line with our guidance range of $19 million to $27 million. Turning to cash flow and capital allocation. Our trailing 12-month adjusted free cash flow grew 100% year-over-year to $141 million, a new record. As a reminder, we were not a cash payer of federal corporate taxes during this period and received $9 million of tax refunds. We do not expect to be a federal corporate taxpayer in 2026, but expect to return to normalized corporate taxes in Q2 or Q3 of 2027. During the quarter, we repurchased $23 million of Class A common stock, bringing our repurchases over the past 12 months to $160 million. Our Q2 weighted average diluted share count was down 14% year-over-year due to our share repurchase activity. John LeeCFO at NerdWallet00:07:12As of June 30th, we had $62 million of cash and cash equivalents, up from $56 million at the end of Q1, with $67 million remaining under our share repurchase authorization. Turning to guidance, we expect to deliver third quarter revenue in the range of $244 million to $260 million, up 17% year-over-year at the midpoint. In terms of profitability, we expect non-GAAP operating income in the range of $29 million to $37 million. Our Q3 guidance reflects typical seasonality in our business, as well as expected tailwinds from regulatory changes in student loans and the impact of our College Finance acquisition in February. As a result, we expect our annual profitability to be more concentrated in the third quarter this year than in prior years. For the full year, we're narrowing our NGOI expectation to a range of $90 million to $105 million, maintaining the midpoint of our previous guidance. John LeeCFO at NerdWallet00:08:17This guidance includes $15 million to $20 million NGOI impact from customer acquisition spend, with payback periods beyond the current year. At the midpoint, this spend implies an approximately five times increase year-over-year. We expect to continue generating meaningful adjusted free cash flow going forward. From a capital allocation perspective, we'll continue to weigh organic investments and organic growth opportunities and share repurchases against one another to maximize long-term shareholder value. With that, we'll open up for Q&A. Operator00:08:55Thank you. As a reminder, to ask a question, you will need to press star 11 on your telephone and wait for your name to be announced. To withdraw a question, please press star 11. Again, please stand by while we compile the Q&A roster. Our first question comes from the line of Ralph Schackart from William Blair. Ralph, your line is now open. Ralph SchackartAnalyst at William Blair00:09:28Great. Thanks for taking the question. In the script, you talked about stepping up the investment, I think fivefold versus last year with longer payback duration. I guess, what's given you the confidence this investment is sort of the right time at this particular scale? Maybe if you could provide some color on the new payback duration. I wasn't sure if you said more than one year also in the prepared remarks, but any color how you're thinking about the payback as well. Thank you. John LeeCFO at NerdWallet00:09:58Yeah, I'm happy to take that. With the investments we made in vertical integration, we're beginning to see cohorts of our consumers with high retention and recurring revenue. Tailoring our marketing spend to the stickier audiences on the basis of IRR is a natural extension of our progression here. We're still keeping a very high bar and tracking cohort performances in detail. To us, it's really ultimately an LTV to CAC optimization over a longer period of time while using IRR and payback period as guardrails. From an IRR target perspective is really a capital allocation question for us. We know what our free cash flow yields are today. We have a pretty good sense of what our M&A opportunities are. These internal IRR investments need to stack well against those opportunities for to have capital allocated against it. Ralph SchackartAnalyst at William Blair00:10:57Okay, just another question. Just switching gears maybe to the LLM traffic and some of the SEO headwinds that you called out. Maybe just some perspective on just another quarter with the LLM models. How is that traffic converting? Are you guys finding new workarounds? Just any color you could add there as well. Great. Thank you. Tim ChenCo-Founder and CEO at NerdWallet00:11:21Yeah. This is Tim. The traffic is converting well. I think intent is extremely high when someone is coming through an LLM in terms of wanting to transact in a marketplace. It continues to be a pretty small part of our business today, but it's definitely an area of investment and growth for us. Operator00:11:50As a reminder, to ask a question, you will need to press star 11 on your telephone and wait for your name to be announced. To withdraw your question, please press star 11 again. Our next question comes from the line of Michael Infante of Morgan Stanley. Michael, your line is now open Michael InfanteAnalyst at Morgan Stanley00:12:13Yeah. Hi, guys. Thanks for taking my question. Tim, can I just get your thoughts on just the importance of distribution in the future with everything going on from an AI perspective? How much of that value do you think ultimately accrues to NerdWallet versus the platforms? Anything you can share in terms of some of the underlying CAC trends that sort of gives you the confidence that you can continue to capture that over time. Tim ChenCo-Founder and CEO at NerdWallet00:12:42I think brand and reach are just an incredible asset. I think distribution is so important, in this future state of the world. A lot is left to be determined. Obviously, the story is being written. We've already entered a phase where you've got billions of weekly active users across major LLMs. Mass adoption is already taking place, right? I think a lot of the impact that we've already seen in terms of our educational content being affected the last three years, has played out. I think we're starting to see what the future looks like. The importance of that trusted brand when you're talking about offering marketplaces and high stakes financial guidance is really front and center, I just think we're really well-positioned there. That does translate into CAC. Brands with higher trust are going to have advantages there. Tim ChenCo-Founder and CEO at NerdWallet00:13:39That's where our vertical integration strategy is really banking on. We think our distribution and our trust are going to give us a leg up there. Michael InfanteAnalyst at Morgan Stanley00:13:51Then maybe just on the SMB business in the quarter are sort of down 11%. Those structural search headwinds sort of continuing. How should we be thinking about the path to recovery there? Or if this is a business you ultimately want to continue to own and lean into incrementally relative to just investing more into the consumer vertical integration. Thanks, guys. Tim ChenCo-Founder and CEO at NerdWallet00:14:21I'd think about SMB as having two distinct parts. Part of it is the loan business. That's more of a loan brokering operation with a highly considered purchase on behalf of the small business owner. Then the other piece of the SMB business is more of our traditional business. We're recommending things like everything from credit cards to bank accounts to software. Where we're really seeing headwinds year-over-year is on the non-loans part of the business, and loans is growing year-over-year. The loans business does have this dynamic of an owned audience that does come back to us over and over again over a number of years. That's the part of the business that we continue to invest in from a brokering efficiency standpoint. Tim ChenCo-Founder and CEO at NerdWallet00:15:11Then in terms of the rest of that business, we really think about expanding our channels and improving our CRM. We're investing in both. Operator00:15:27I'm showing no further questions at this time. I would now like to turn it back to management for closing remarks. Tim ChenCo-Founder and CEO at NerdWallet00:15:36Thanks everyone for your questions today. Looking ahead, we're going to remain focused on building owned audiences through vertical integration, registrations, and data-driven engagement. With the assets and people we have in place, we're confident that NerdWallet will emerge from the AI transition as the most trusted consumer finance brand and the place people turn to for answers to their most important money questions. I look forward to updating you on our progress next quarter. Operator00:16:04Thank you for your participation in today's conference. This does conclude the program. You may now disconnect.Read moreParticipantsExecutivesZach OgleDirector of Corporate FinanceTim ChenCo-Founder and CEOJohn LeeCFOAnalystsRalph SchackartAnalyst at William BlairMichael InfanteAnalyst at Morgan StanleyPowered by