Nexstar Media Group (NASDAQ:NXST) is a diversified American media company engaged primarily in the ownership, operation and strategic affiliation of local television stations, digital platforms and cable networks. The company provides a range of broadcast content, including local news, sports coverage, entertainment programming and syndicated shows, reaching audiences in more than 100 television markets across the United States.
Founded in 1996 by entrepreneur Perry Sook and headquartered in Irving, Texas, Nexstar has built its presence through organic growth and a series of high-profile acquisitions. Key milestones include the 2017 merger with Media General and the 2019 acquisition of Tribune Media, which significantly expanded its station footprint. In late 2022, the company assumed a majority stake in The CW network, augmenting its national programming capabilities and distribution reach.
In addition to traditional broadcast operations, Nexstar has diversified into cable news and digital marketing services. The company launched NewsNation, a national cable news channel offering unbiased news coverage, and operates digital advertising platforms such as Yashi and Lakana, providing local and national advertisers with targeted marketing solutions across video, display and mobile channels.
Under the leadership of founder and Chief Executive Officer Perry Sook, Nexstar continues to pursue a strategy of local content excellence and digital innovation. The company’s senior management team oversees a portfolio of more than 200 television stations, cable networks and digital assets, delivering content and advertising services to a broad range of viewers and clients throughout the United States.
