Rick Beckwitt
Former Co-CEO and Co-President at Lennar Corporation
New sales in these markets reflect more normalized incentives, which may include closing costs, assistance, minor mortgage rate buydowns in order to maintain sales momentum. In the second quarter, we had 26 Category Two markets. Many of these markets have improved relative to the first quarter and are meeting our sales targets, they still require higher pricing adjustments and incentives than our Category One markets. Our Category Two markets include Jacksonville, Ocala, Orlando, Gulf Coast, Northern Alabama, Atlanta, Virginia and Maryland, Chicago and Minneapolis, Nashville, Austin, San Antonio, Colorado, Tucson, Las Vegas, Cal Coastal, the Inland Empire, the Bay Area, Central Valley, Sacramento, Portland, Seattle, Utah, Reno, and Boise. Inventory is limited in each of these markets, we've had to offer mortgage rate buydowns, base price reductions, closing costs, and other incentives to maintain momentum.