Jay Mazelsky
President and CEO at IDEXX Laboratories
Yeah. So, you know, a couple maybe high-level points, and then I'll get more specific. Our, our strategic and innovation approach is really to bring an integrated solution set, you know, to the marketplace, so that's, in clinic as well as reference lab. And the connectivity and workflow, optimization provided by our software, you know, suite, we think is, is highly differentiated. It supports what the practices, you know, are trying to accomplish in terms of improved standards of, of care, optimization of staff productivity, client communications, all, all of those important things. And we continue to innovate through menu expansion and then more specifically, new platforms. And, you know, new platforms, it's an important component of, you know, our, our business model in terms of really being able to give our, our customers, reference lab quality, testing capability within the practice.