Adidas (ADDYY) Stock Price, News & Analysis

Company Overview

Adidas AG is a Germany-based global sporting goods company that designs, develops, markets and sells athletic footwear, apparel and accessories. Its products serve a broad range of sports and lifestyle categories, including running, football, basketball, training and outdoor activities, as well as casual and fashion-oriented markets.

Founded in 1949 by Adolf “Adi” Dassler, Adidas is headquartered in Herzogenaurach, Germany. The company sells products under the Adidas brand through wholesale partners, company-operated stores, e-commerce platforms and other direct-to-consumer channels. Its products are distributed across major markets in Europe, North America, Greater China, Asia-Pacific, Latin America and other regions worldwide.

Bjørn Gulden has served as Adidas’ chief executive officer since January 2023. The company’s portfolio includes performance-oriented sports products and lifestyle offerings, with collaborations and partnerships involving athletes, sports organizations, designers and entertainment figures supporting its global brand presence.

Key Stats

• Today's Range: $89.74 to $91.62
• 50-Day Range: $79.96 to $91.99
• 52-Week Range: $75.19 to $111.41
• Volume: 64,504 shs
• Average Volume: 97,527 shs
• Market Capitalization: $32.33 billion
• P/E Ratio: 19.93
• Dividend Yield: 1.29%
• Price Target: $146.00
• Consensus Rating: Moderate Buy

Adidas Stock Analysis - MarketRank™

Adidas scored higher than 100% of companies evaluated by MarketBeat. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 4.3 / 5
• Analyst Rating: Moderate Buy

Consensus Rating

Adidas has received a consensus rating of Moderate Buy. The company's average rating score is 2.67, and is based on 1 strong buy rating, 10 buy ratings, 2 hold ratings, and 2 sell ratings.

Upside Potential

Adidas has a consensus price target of $146.00, representing about 61.4% upside from its current price of $90.48.

Amount of Analyst Coverage

Adidas has been the subject of 9 research reports in the past 90 days, demonstrating strong analyst interest in this stock.

Earnings and Valuation

• Score: 3.1 / 5
• Proj. Earnings Growth: 29.33%

Earnings Growth

Earnings for Adidas are expected to grow by 29.33% in the coming year, from $5.08 to $6.57 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of Adidas is 19.93, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 36.57.

Price to Earnings Ratio vs. Sector

The P/E ratio of Adidas is 19.93, which means that it is trading at a less expensive P/E ratio than the Consumer Discretionary sector average P/E ratio of about 42.51.

Price to Earnings Growth Ratio

Adidas has a PEG Ratio of 1.34. PEG Ratios above 1 indicate that a company could be overvalued.

Price to Book Value per Share Ratio

Adidas has a P/B Ratio of 4.67. P/B Ratios above 3 indicate that a company could be overvalued with respect to its assets and liabilities.

Short Interest

• Score: 3.0 / 5
• Short Interest Level: Healthy

Percentage of Shares Shorted

0.04% of the float of Adidas has been sold short.

Short Interest Ratio / Days to Cover

Adidas has a short interest ratio ("days to cover") of 0.86, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in Adidas has recently increased by 88.19%, indicating that investor sentiment is decreasing significantly.

Dividend

• Score: 2.5 / 5
• Dividend Strength: Moderate

Dividend Yield

Adidas pays a meaningful dividend of 1.28%, higher than the bottom 25% of all stocks that pay dividends.

Dividend Growth

Adidas does not have a long track record of dividend growth.

Dividend Coverage

The dividend payout ratio of Adidas is 25.77%. This payout ratio is at a healthy, sustainable level, below 75%.

Dividend Sustainability

Based on earnings estimates, Adidas will have a dividend payout ratio of 17.81% next year. This indicates that Adidas will be able to sustain or increase its dividend.

News and Social Media

• Score: 4.1 / 5
• News Sentiment: 0.56

News Sentiment

Adidas has a news sentiment score of 0.56. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a higher news sentiment than the 0.44 average news sentiment score of Consumer Discretionary companies.

News Coverage This Week

MarketBeat has tracked 14 news articles for Adidas this week, compared to 2 articles on an average week.

Search Interest

30 people have searched for ADDYY on MarketBeat in the last 30 days. This is an increase of 43% compared to the previous 30 days.

MarketBeat Follows

5 people have added Adidas to their MarketBeat watchlist in the last 30 days.

Company Ownership

• Score: N/A
• Insider Trading: N/A

Insider Buying vs. Insider Selling

In the past three months, Adidas insiders have not sold or bought any company stock.

Percentage Held by Institutions

Adidas has minimal institutional ownership at this time.

Company Calendar

• Last Earnings: 7/30/2026
• Today: 10/22/2026
• Next Earnings (Estimated): 10/29/2026
• Fiscal Year End: 12/31/2026

Industry, Sector and Symbol

• Stock Exchange: OTCMKTS
• Sector: Consumer Discretionary
• Industry: Textiles, Apparel & Luxury Goods
• Sub-Industry: Footwear
• Current Symbol: OTCMKTS:ADDYY
• CIK: N/A
• Web: www.adidas-group.com
• Phone: 499132840
• Fax: 49-91-3284-2241
• Employees: 64,938
• Year Founded: 1949

Price Target and Rating

• Average Price Target for Adidas: $146.00
• High Price Target: $146.00
• Low Price Target: $146.00
• Potential Upside/Downside: +61.4%
• Consensus Rating: Moderate Buy
• Rating Score (0-4): 2.67
• Research Coverage: 15 Analysts

Profitability

• EPS (Trailing Twelve Months): $4.54
• Trailing P/E Ratio: 19.93
• Forward P/E Ratio: 17.81
• P/E Growth: 1.34
• Net Income: $1.52 billion
• Net Margins: 5.30%
• Pretax Margin: 7.44%
• Return on Equity: 22.35%
• Return on Assets: 6.80%

Debt

• Debt-to-Equity Ratio: 0.39
• Current Ratio: 1.39
• Quick Ratio: 0.74

Sales & Book Value

• Annual Sales: $28.06 billion
• Price / Sales: 1.15
• Cash Flow: $7.79 per share
• Price / Cash Flow: 11.61
• Book Value: $19.39 per share
• Price / Book: 4.67

Miscellaneous

• Outstanding Shares: 357,330,000
• Free Float: N/A
• Market Cap: $32.33 billion
• Optionable: Not Optionable
• Beta: 1.24