Adidas (OTCMKTS:ADDYY) Hits New 1-Year Low - Time to Sell?

Key Points

• Adidas hit a new 52-week low of $75.40 and was last trading around $75.53 on light volume, trading well below its 50-day ($86.72) and 200-day ($95.15) moving averages.
• Analysts have a consensus of Moderate Buy with an average price target of $146.02, reflecting mixed views (3 Strong Buy, 6 Buy, 3 Hold, 2 Sell).
• The most recent quarter showed a slight EPS miss ($0.25 vs. $0.26) but a revenue beat ($7.03B vs. $6.15B); the company trades at a PE of 18.2, PEG of 1.08 and has a market cap near $27.4B.

Adidas AG (OTCMKTS:ADDYY - Get Free Report)'s share price hit a new 52-week low during trading on Monday . The stock traded as low as $75.40 and last traded at $75.5290, with a volume of 2341 shares changing hands. The stock had previously closed at $75.74.

Analysts Set New Price Targets

A number of analysts have recently weighed in on ADDYY shares. Bank of America reaffirmed an "underperform" rating on shares of Adidas in a research report on Tuesday, January 6th. Citigroup reaffirmed a "buy" rating on shares of Adidas in a research note on Tuesday, February 3rd. Santander assumed coverage on Adidas in a research note on Thursday, January 15th. They issued an "outperform" rating on the stock. Sanford C. Bernstein reaffirmed an "outperform" rating and set a $146.02 price objective on shares of Adidas in a research report on Tuesday, January 6th. Finally, Royal Bank Of Canada cut Adidas from an "outperform" rating to a "sector perform" rating in a research note on Friday, January 23rd. Three equities research analysts have rated the stock with a Strong Buy rating, six have assigned a Buy rating, three have issued a Hold rating and two have given a Sell rating to the stock. According to data from MarketBeat, Adidas currently has a consensus rating of "Moderate Buy" and an average target price of $146.02.

Adidas Price Performance

The firm's fifty day simple moving average is $86.72 and its 200-day simple moving average is $95.15. The firm has a market capitalization of $27.37 billion, a PE ratio of 18.20, a PEG ratio of 1.08 and a beta of 1.15. The company has a quick ratio of 0.71, a current ratio of 1.31 and a debt-to-equity ratio of 0.31.

Adidas (OTCMKTS:ADDYY - Get Free Report) last posted its quarterly earnings results on Wednesday, March 4th. The company reported $0.25 EPS for the quarter, missing analysts' consensus estimates of $0.26 by ($0.01). The firm had revenue of $7.03 billion for the quarter, compared to analysts' expectations of $6.15 billion. Adidas had a net margin of 5.36% and a return on equity of 22.58%. On average, research analysts forecast that Adidas AG will post 2.27 earnings per share for the current fiscal year.

Institutional Investors Weigh In On Adidas

A hedge fund recently raised its stake in Adidas stock. Madison Asset Management LLC boosted its holdings in Adidas AG (OTCMKTS:ADDYY - Free Report) by 11.5% in the third quarter, according to the company in its most recent 13F filing with the SEC. The fund owned 20,442 shares of the company's stock after buying an additional 2,110 shares during the quarter. Madison Asset Management LLC's holdings in Adidas were worth $2,166,000 at the end of the most recent quarter.

Adidas Company Profile

Adidas AG is a global designer, manufacturer and marketer of athletic footwear, apparel and accessories, headquartered in Herzogenaurach, Germany. Founded by Adolf "Adi" Dassler in 1949, the company has grown into one of the world's leading sportswear brands, offering products for running, soccer, basketball and a wide range of other sports as well as lifestyle and fashion markets.

Adidas's product portfolio includes performance footwear, sports apparel, team uniforms, equipment and accessories sold under the Adidas brand and through various collaborations.

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