Clorox (CLX) Stock Price, News & Analysis

Company Overview

The Clorox Company (NYSE: CLX) is a global consumer products company known for its portfolio of cleaning, disinfecting, and household goods. Founded in 1913 and incorporated as The Clorox Chemical Co., the company initially gained prominence through its bleach products. Over the years, Clorox has diversified its offerings into a range of categories including laundry additives, water filtration systems, charcoal and grilling products, and natural personal care items. The company serves both retail and professional customers, supplying products for home use as well as institutional and healthcare settings.

Clorox’s product lines include leading brands such as Clorox® bleach and disinfecting wipes, Pine-Sol® cleaners, Fresh Step® cat litter, Hidden Valley® dressings, and Kingsford® charcoal. The company also owns Brita® water filtration systems, Burt’s Bees® personal care products and RenewLife® digestive health supplements. Through Clorox Healthcare®, the business provides hospital-grade disinfectants and critical surface wipes to the medical community. This diverse array of products reflects the company’s strategy to address everyday consumer needs across cleaning, health, and wellness categories.

Operating in more than 100 countries, Clorox generates the majority of its revenue in North America, with growing footholds in Latin America, Europe and the Asia-Pacific region. Its distribution network spans grocery and mass merchandisers, club and e-commerce channels, specialty retailers and professional sales teams. Clorox pursues innovation through research and development centers that focus on new formulations, sustainability initiatives and packaging improvements to reduce environmental impact.

Headquartered in Oakland, California, Clorox is led by Chief Executive Officer Linda Rendle, who has overseen strategic growth and brand expansion since her appointment. The company’s executive leadership and board of directors emphasize a commitment to corporate responsibility, diversity and inclusion, and long-term value creation. As a publicly traded entity since its spin-off in 1969, Clorox continues to evolve its product mix and global presence while maintaining a reputation for quality and reliability in household and professional markets.

Key Stats

• Today's Range: $126.81 to $129.89
• 50-Day Range: $118.03 to $138.08
• 52-Week Range: $117.35 to $171.37
• Volume: 1.34 million shs
• Average Volume: 1.42 million shs
• Market Capitalization: $16.00 billion
• P/E Ratio: 23.31
• Dividend Yield: 3.76%
• Price Target: $145.17
• Consensus Rating: Reduce

Clorox Stock Analysis - MarketRank™

Clorox scored higher than 87% of companies evaluated by MarketBeat, and ranked 32nd out of 145 stocks in the consumer staples sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 2.9 / 5
• Analyst Rating: Reduce

Consensus Rating

Clorox has received a consensus rating of Reduce. The company's average rating score is 1.85, and is based on 1 buy rating, 9 hold ratings, and 3 sell ratings.

Amount of Analyst Coverage

Clorox has been the subject of 8 research reports in the past 90 days, demonstrating strong analyst interest in this stock.

Earnings and Valuation

• Score: 0.6 / 5
• Proj. Earnings Growth: -0.42%

Earnings Growth

Earnings for Clorox are expected to decrease by -0.42% in the coming year, from $7.15 to $7.12 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of Clorox is 23.31, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 26.42.

Price to Earnings Ratio vs. Sector

The P/E ratio of Clorox is 23.31, which means that it is trading at a more expensive P/E ratio than the Consumer Staples sector average P/E ratio of about 20.06.

Price to Earnings Growth Ratio

Clorox has a PEG Ratio of 3.33. PEG Ratios above 1 indicate that a company could be overvalued.

Price to Book Value per Share Ratio

Clorox has a P/B Ratio of 32.70. P/B Ratios above 3 indicate that a company could be overvalued with respect to its assets and liabilities.

Short Interest

• Score: 2.0 / 5
• Short Interest Level: Bearish

Percentage of Shares Shorted

5.44% of the float of Clorox has been sold short.

Short Interest Ratio / Days to Cover

Clorox has a short interest ratio ("days to cover") of 3.8, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in Clorox has recently increased by 38.02%, indicating that investor sentiment is decreasing significantly.

Dividend

• Score: 4.2 / 5
• Dividend Strength: Strong

Dividend Leadership

Clorox is a leading dividend payer. It pays a dividend yield of 3.86%, putting its dividend yield in the top 25% of dividend-paying stocks.

Dividend Growth

Clorox has been increasing its dividend for 47 years.

Dividend Coverage

The dividend payout ratio of Clorox is 87.61%. Payout ratios above 75% are not desirable because they may not be sustainable.

Dividend Sustainability

Based on earnings estimates, Clorox will have a dividend payout ratio of 68.54% next year. This indicates that Clorox will be able to sustain or increase its dividend.

Sustainability and ESG

• Score: 1.6 / 5
• Environmental Score: -3.07

Percentage of Shares Shorted

5.44% of the float of Clorox has been sold short.

Short Interest Ratio / Days to Cover

Clorox has a short interest ratio ("days to cover") of 3.8, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in Clorox has recently increased by 38.02%, indicating that investor sentiment is decreasing significantly.

News and Social Media

• Score: 2.8 / 5
• News Sentiment: 0.98

News Sentiment

Clorox has a news sentiment score of 0.98. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a higher news sentiment than the 0.72 average news sentiment score of Consumer Staples companies.

News Coverage This Week

MarketBeat has tracked 23 news articles for Clorox this week, compared to 17 articles on an average week.

Search Interest

Only 69 people have searched for CLX on MarketBeat in the last 30 days. This is a decrease of -42% compared to the previous 30 days.

MarketBeat Follows

Only 4 people have added Clorox to their MarketBeat watchlist in the last 30 days. This is a decrease of -56% compared to the previous 30 days.

Company Ownership

• Score: 3.3 / 5
• Insider Trading: Acquiring Shares

Insider Buying vs. Insider Selling

In the past three months, Clorox insiders have bought more of their company's stock than they have sold. Specifically, they have bought $546,280.00 in company stock and sold $0.00 in company stock.

Percentage Held by Insiders

Only 0.57% of the stock of Clorox is held by insiders.

Percentage Held by Institutions

78.53% of the stock of Clorox is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

CLX Stock Analysis - Frequently Asked Questions

How have CLX shares performed this year?

Clorox's stock was trading at $162.41 at the start of the year. Since then, CLX stock has decreased by 20.1% and is now trading at $129.8160.

How were Clorox's earnings last quarter?

The Clorox Company (NYSE:CLX) issued its quarterly earnings results on Monday, May, 5th. The company reported $1.45 earnings per share (EPS) for the quarter, missing analysts' consensus estimates of $1.57 by $0.12. The firm's quarterly revenue was down 8.0% compared to the same quarter last year.
Read the conference call transcript.

Does Clorox have any subsidiaries?

Clorox subsidiaries include Nutranext, 1221 Olux, 6570 Donlon Group, A & M Products Manufacturing Company, Andover Properties, Aplicare, Bees International Corporation, and more.

Who are Clorox's major shareholders?

Clorox's top institutional investors include Robeco Institutional Asset Management B.V. (0.88%), Confluence Investment Management LLC (0.76%), Swedbank AB (0.16%) and Janney Montgomery Scott LLC (0.09%). Insiders that own company stock include Kevin B Jacobsen, Angela C Hilt and Pierre R Breber.
View institutional ownership trends.

How do I buy shares of Clorox?

Shares of CLX stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

What other stocks do shareholders of Clorox own?

Based on aggregate information from My MarketBeat watchlists, some other companies that Clorox investors own include NVIDIA (NVDA), Meta Platforms (META), Johnson & Johnson (JNJ), Chevron (CVX), Home Depot (HD), AbbVie (ABBV) and JPMorgan Chase & Co. (JPM).

Company Calendar

• Record date for 5/9 Dividend: 4/23/2025
• Ex-Dividend for 5/9 Dividend: 4/23/2025
• Last Earnings: 5/05/2025
• Dividend Payable: 5/09/2025
• Today: 7/22/2025
• Next Earnings (Estimated): 7/31/2025
• Fiscal Year End: 6/30/2026

Industry, Sector and Symbol

• Stock Exchange: NYSE
• Sector: Consumer Staples
• Industry: CONS PD - MISC STPL
• Sub-Industry: Household Products
• Current Symbol: NYSE:CLX
• CIK: 21076
• Web: www.thecloroxcompany.com
• Phone: (510) 271-7000
• Fax: 510-832-1463
• Employees: 8,000
• Year Founded: 1913

Price Target and Rating

• Average Price Target for Clorox: $145.17
• High Price Target: $170.00
• Low Price Target: $119.00
• Potential Upside/Downside: +11.8%
• Consensus Rating: Reduce
• Rating Score (0-4): 1.85
• Research Coverage: 13 Analysts

Profitability

• EPS (Trailing Twelve Months): $5.57
• Trailing P/E Ratio: 23.31
• Forward P/E Ratio: 18.16
• P/E Growth: 3.33
• Net Income: $280 million
• Net Margins: 9.89%
• Pretax Margin: 13.44%
• Return on Equity: 324.23%
• Return on Assets: 14.91%

Debt

• Debt-to-Equity Ratio: 13.07
• Current Ratio: 0.74
• Quick Ratio: 0.44

Sales & Book Value

• Annual Sales: $7.09 billion
• Price / Sales: 2.26
• Cash Flow: $8.32 per share
• Price / Cash Flow: 15.61
• Book Value: $3.97 per share
• Price / Book: 32.70

Miscellaneous

• Outstanding Shares: 123,250,000
• Free Float: 122,550,000
• Market Cap: $16.00 billion
• Optionable: Optionable
• Beta: 0.51