Clorox (CLX) Competitors

$91.62 -0.38 (-0.41%)

As of 11:24 AM Eastern

CLX vs. CHD, PG, KMB, WDFC, and CENTA

Should you buy Clorox stock or one of its competitors? MarketBeat compares Clorox with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Clorox include Church & Dwight (CHD), Procter & Gamble (PG), Kimberly-Clark (KMB), WD-40 (WDFC), and Central Garden & Pet (CENTA). These companies are all part of the "household products" industry.

How does Clorox compare to Church & Dwight?

Church & Dwight (NYSE:CHD) and Clorox (NYSE:CLX) are both large-cap consumer staples companies, but which is the better investment? We will contrast the two companies based on the strength of their analyst recommendations, institutional ownership, media sentiment, dividends, risk, profitability, valuation and earnings.

Church & Dwight has a beta of 0.48, meaning that its share price is 52% less volatile than the broader market. Comparatively, Clorox has a beta of 0.59, meaning that its share price is 41% less volatile than the broader market.

Church & Dwight presently has a consensus price target of $102.53, indicating a potential upside of 8.32%. Clorox has a consensus price target of $103.73, indicating a potential upside of 13.22%. Given Clorox's higher probable upside, analysts clearly believe Clorox is more favorable than Church & Dwight.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Church & Dwight	1 Sell rating(s)	8 Hold rating(s)	9 Buy rating(s)	0 Strong Buy rating(s)	2.44
Clorox	5 Sell rating(s)	11 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	1.76

In the previous week, Clorox had 18 more articles in the media than Church & Dwight. MarketBeat recorded 29 mentions for Clorox and 11 mentions for Church & Dwight. Clorox's average media sentiment score of 0.49 beat Church & Dwight's score of 0.35 indicating that Clorox is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Church & Dwight	3 Very Positive mention(s)	1 Positive mention(s)	5 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Neutral
Clorox	11 Very Positive mention(s)	3 Positive mention(s)	9 Neutral mention(s)	3 Negative mention(s)	0 Very Negative mention(s)	Neutral

Clorox has higher revenue and earnings than Church & Dwight. Clorox is trading at a lower price-to-earnings ratio than Church & Dwight, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Church & Dwight	$6.20B	3.62	$736.80M	$3.04	31.14
Clorox	$6.76B	1.64	$810M	$6.16	14.87

86.6% of Church & Dwight shares are held by institutional investors. Comparatively, 78.5% of Clorox shares are held by institutional investors. 2.0% of Church & Dwight shares are held by insiders. Comparatively, 0.6% of Clorox shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

Church & Dwight has a net margin of 11.81% compared to Clorox's net margin of 11.18%. Clorox's return on equity of 443.64% beat Church & Dwight's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Church & Dwight	11.81%	20.51%	9.62%
Clorox	11.18%	443.64%	14.32%

Church & Dwight pays an annual dividend of $1.23 per share and has a dividend yield of 1.3%. Clorox pays an annual dividend of $4.96 per share and has a dividend yield of 5.4%. Church & Dwight pays out 40.5% of its earnings in the form of a dividend. Clorox pays out 80.5% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Church & Dwight has increased its dividend for 29 consecutive years and Clorox has increased its dividend for 47 consecutive years. Clorox is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Summary

Clorox beats Church & Dwight on 11 of the 19 factors compared between the two stocks.

How does Clorox compare to Procter & Gamble?

Procter & Gamble (NYSE:PG) and Clorox (NYSE:CLX) are both large-cap consumer staples companies, but which is the superior stock? We will compare the two businesses based on the strength of their analyst recommendations, institutional ownership, dividends, profitability, media sentiment, valuation, risk and earnings.

Procter & Gamble currently has a consensus target price of $161.06, suggesting a potential upside of 12.26%. Clorox has a consensus target price of $103.73, suggesting a potential upside of 13.22%. Given Clorox's higher possible upside, analysts clearly believe Clorox is more favorable than Procter & Gamble.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Procter & Gamble	0 Sell rating(s)	9 Hold rating(s)	11 Buy rating(s)	0 Strong Buy rating(s)	2.55
Clorox	5 Sell rating(s)	11 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	1.76

Procter & Gamble has a beta of 0.41, suggesting that its share price is 59% less volatile than the broader market. Comparatively, Clorox has a beta of 0.59, suggesting that its share price is 41% less volatile than the broader market.

Procter & Gamble has a net margin of 19.16% compared to Clorox's net margin of 11.18%. Clorox's return on equity of 443.64% beat Procter & Gamble's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Procter & Gamble	19.16%	32.00%	13.27%
Clorox	11.18%	443.64%	14.32%

65.8% of Procter & Gamble shares are held by institutional investors. Comparatively, 78.5% of Clorox shares are held by institutional investors. 0.2% of Procter & Gamble shares are held by company insiders. Comparatively, 0.6% of Clorox shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

Procter & Gamble pays an annual dividend of $4.35 per share and has a dividend yield of 3.0%. Clorox pays an annual dividend of $4.96 per share and has a dividend yield of 5.4%. Procter & Gamble pays out 63.6% of its earnings in the form of a dividend. Clorox pays out 80.5% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Procter & Gamble has raised its dividend for 70 consecutive years and Clorox has raised its dividend for 47 consecutive years.

Procter & Gamble has higher revenue and earnings than Clorox. Clorox is trading at a lower price-to-earnings ratio than Procter & Gamble, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Procter & Gamble	$84.28B	3.96	$15.97B	$6.84	20.98
Clorox	$6.76B	1.64	$810M	$6.16	14.87

In the previous week, Procter & Gamble had 37 more articles in the media than Clorox. MarketBeat recorded 66 mentions for Procter & Gamble and 29 mentions for Clorox. Procter & Gamble's average media sentiment score of 0.80 beat Clorox's score of 0.49 indicating that Procter & Gamble is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Procter & Gamble	42 Very Positive mention(s)	1 Positive mention(s)	8 Neutral mention(s)	2 Negative mention(s)	1 Very Negative mention(s)	Positive
Clorox	11 Very Positive mention(s)	3 Positive mention(s)	9 Neutral mention(s)	3 Negative mention(s)	0 Very Negative mention(s)	Neutral

Summary

Procter & Gamble beats Clorox on 12 of the 19 factors compared between the two stocks.

How does Clorox compare to Kimberly-Clark?

Kimberly-Clark (NASDAQ:KMB) and Clorox (NYSE:CLX) are both large-cap consumer staples companies, but which is the superior stock? We will compare the two companies based on the strength of their earnings, media sentiment, profitability, analyst recommendations, valuation, risk, dividends and institutional ownership.

76.3% of Kimberly-Clark shares are owned by institutional investors. Comparatively, 78.5% of Clorox shares are owned by institutional investors. 0.8% of Kimberly-Clark shares are owned by company insiders. Comparatively, 0.6% of Clorox shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

Kimberly-Clark has a beta of 0.29, suggesting that its stock price is 71% less volatile than the broader market. Comparatively, Clorox has a beta of 0.59, suggesting that its stock price is 41% less volatile than the broader market.

In the previous week, Clorox had 5 more articles in the media than Kimberly-Clark. MarketBeat recorded 29 mentions for Clorox and 24 mentions for Kimberly-Clark. Kimberly-Clark's average media sentiment score of 1.31 beat Clorox's score of 0.49 indicating that Kimberly-Clark is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Kimberly-Clark	17 Very Positive mention(s)	4 Positive mention(s)	1 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Positive
Clorox	11 Very Positive mention(s)	3 Positive mention(s)	9 Neutral mention(s)	3 Negative mention(s)	0 Very Negative mention(s)	Neutral

Kimberly-Clark presently has a consensus target price of $114.93, suggesting a potential upside of 19.01%. Clorox has a consensus target price of $103.73, suggesting a potential upside of 13.22%. Given Kimberly-Clark's stronger consensus rating and higher possible upside, equities research analysts clearly believe Kimberly-Clark is more favorable than Clorox.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Kimberly-Clark	1 Sell rating(s)	11 Hold rating(s)	4 Buy rating(s)	0 Strong Buy rating(s)	2.19
Clorox	5 Sell rating(s)	11 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	1.76

Kimberly-Clark pays an annual dividend of $5.12 per share and has a dividend yield of 5.3%. Clorox pays an annual dividend of $4.96 per share and has a dividend yield of 5.4%. Kimberly-Clark pays out 80.4% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Clorox pays out 80.5% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Kimberly-Clark has raised its dividend for 54 consecutive years and Clorox has raised its dividend for 47 consecutive years.

Kimberly-Clark has a net margin of 12.80% compared to Clorox's net margin of 11.18%. Clorox's return on equity of 443.64% beat Kimberly-Clark's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Kimberly-Clark	12.80%	152.79%	14.43%
Clorox	11.18%	443.64%	14.32%

Kimberly-Clark has higher revenue and earnings than Clorox. Clorox is trading at a lower price-to-earnings ratio than Kimberly-Clark, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Kimberly-Clark	$16.45B	1.95	$2.02B	$6.37	15.16
Clorox	$6.76B	1.64	$810M	$6.16	14.87

Summary

Kimberly-Clark beats Clorox on 14 of the 19 factors compared between the two stocks.

How does Clorox compare to WD-40?

WD-40 (NASDAQ:WDFC) and Clorox (NYSE:CLX) are both consumer staples companies, but which is the better investment? We will compare the two businesses based on the strength of their risk, valuation, analyst recommendations, media sentiment, institutional ownership, earnings, dividends and profitability.

WD-40 pays an annual dividend of $4.08 per share and has a dividend yield of 2.0%. Clorox pays an annual dividend of $4.96 per share and has a dividend yield of 5.4%. WD-40 pays out 69.4% of its earnings in the form of a dividend. Clorox pays out 80.5% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. WD-40 has increased its dividend for 17 consecutive years and Clorox has increased its dividend for 47 consecutive years. Clorox is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

WD-40 has a beta of 0.33, indicating that its share price is 67% less volatile than the broader market. Comparatively, Clorox has a beta of 0.59, indicating that its share price is 41% less volatile than the broader market.

Clorox has higher revenue and earnings than WD-40. Clorox is trading at a lower price-to-earnings ratio than WD-40, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
WD-40	$619.98M	4.32	$90.99M	$5.88	33.86
Clorox	$6.76B	1.64	$810M	$6.16	14.87

91.5% of WD-40 shares are held by institutional investors. Comparatively, 78.5% of Clorox shares are held by institutional investors. 0.8% of WD-40 shares are held by company insiders. Comparatively, 0.6% of Clorox shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

In the previous week, Clorox had 26 more articles in the media than WD-40. MarketBeat recorded 29 mentions for Clorox and 3 mentions for WD-40. WD-40's average media sentiment score of 1.79 beat Clorox's score of 0.49 indicating that WD-40 is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
WD-40	2 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Very Positive
Clorox	11 Very Positive mention(s)	3 Positive mention(s)	9 Neutral mention(s)	3 Negative mention(s)	0 Very Negative mention(s)	Neutral

WD-40 has a net margin of 12.57% compared to Clorox's net margin of 11.18%. Clorox's return on equity of 443.64% beat WD-40's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
WD-40	12.57%	30.23%	17.15%
Clorox	11.18%	443.64%	14.32%

WD-40 currently has a consensus price target of $270.00, indicating a potential upside of 35.61%. Clorox has a consensus price target of $103.73, indicating a potential upside of 13.22%. Given WD-40's stronger consensus rating and higher possible upside, equities analysts plainly believe WD-40 is more favorable than Clorox.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
WD-40	0 Sell rating(s)	1 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.67
Clorox	5 Sell rating(s)	11 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	1.76

Summary

WD-40 beats Clorox on 11 of the 19 factors compared between the two stocks.

How does Clorox compare to Central Garden & Pet?

Central Garden & Pet (NASDAQ:CENTA) and Clorox (NYSE:CLX) are both household products companies, but which is the superior stock? We will compare the two companies based on the strength of their earnings, dividends, profitability, analyst recommendations, valuation, risk, institutional ownership and media sentiment.

50.8% of Central Garden & Pet shares are owned by institutional investors. Comparatively, 78.5% of Clorox shares are owned by institutional investors. 20.3% of Central Garden & Pet shares are owned by company insiders. Comparatively, 0.6% of Clorox shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

In the previous week, Clorox had 23 more articles in the media than Central Garden & Pet. MarketBeat recorded 29 mentions for Clorox and 6 mentions for Central Garden & Pet. Central Garden & Pet's average media sentiment score of 0.93 beat Clorox's score of 0.49 indicating that Central Garden & Pet is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Central Garden & Pet	2 Very Positive mention(s)	0 Positive mention(s)	3 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Clorox	11 Very Positive mention(s)	3 Positive mention(s)	9 Neutral mention(s)	3 Negative mention(s)	0 Very Negative mention(s)	Neutral

Central Garden & Pet currently has a consensus price target of $44.00, indicating a potential upside of 27.70%. Clorox has a consensus price target of $103.73, indicating a potential upside of 13.22%. Given Central Garden & Pet's stronger consensus rating and higher possible upside, analysts plainly believe Central Garden & Pet is more favorable than Clorox.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Central Garden & Pet	1 Sell rating(s)	2 Hold rating(s)	2 Buy rating(s)	1 Strong Buy rating(s)	2.50
Clorox	5 Sell rating(s)	11 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	1.76

Clorox has higher revenue and earnings than Central Garden & Pet. Central Garden & Pet is trading at a lower price-to-earnings ratio than Clorox, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Central Garden & Pet	$3.13B	0.69	$162.84M	$2.75	12.53
Clorox	$6.76B	1.64	$810M	$6.16	14.87

Central Garden & Pet has a beta of 0.59, suggesting that its share price is 41% less volatile than the broader market. Comparatively, Clorox has a beta of 0.59, suggesting that its share price is 41% less volatile than the broader market.

Clorox has a net margin of 11.18% compared to Central Garden & Pet's net margin of 5.42%. Clorox's return on equity of 443.64% beat Central Garden & Pet's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Central Garden & Pet	5.42%	11.55%	5.04%
Clorox	11.18%	443.64%	14.32%

Summary

Clorox beats Central Garden & Pet on 10 of the 16 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding CLX and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.

Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.

CLX vs. The Competition

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Metric	Clorox	CONS PD Industry	Staples Sector	NYSE Exchange
Market Cap	$11.06B	$30.29B	$16.25B	$23.00B
Dividend Yield	5.58%	3.38%	3.49%	4.07%
P/E Ratio	14.85	78.70	23.31	28.42
Price / Sales	1.64	1.53	47.68	23.83
Price / Cash	9.25	30.87	16.36	25.11
Price / Book	120.55	11.50	5.29	4.76
Net Income	$810M	$1.33B	$674.08M	$1.06B
7 Day Performance	-0.63%	-3.26%	-1.22%	-0.64%
1 Month Performance	-12.27%	-3.77%	-1.68%	1.84%
1 Year Performance	-31.41%	-17.14%	-11.48%	24.87%

Clorox Competitors List

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Company	MarketRank	Share Price	Analysts' Price Target	1Y Price Performance	Market Cap	Revenue	P/E Ratio	Employee Count	Indicator(s)
CLX Clorox	4.7639 of 5 stars	$91.45 -0.6%	$103.73 +13.4%	-32.5%	$11.09B	$6.76B	14.89	7,600	Analyst Forecast
CHD Church & Dwight	3.5606 of 5 stars	$90.84 -2.8%	$102.53 +12.9%	+1.1%	$21.52B	$6.20B	29.88	5,550	Insider Trade
PG Procter & Gamble	4.5012 of 5 stars	$143.40 -2.1%	$161.06 +12.3%	-10.3%	$333.92B	$84.28B	20.96	109,000
KMB Kimberly-Clark	4.1375 of 5 stars	$95.75 -2.6%	$114.93 +20.0%	-27.6%	$31.78B	$16.56B	15.03	36,000	Positive News
WDFC WD-40	4.6386 of 5 stars	$206.32 -0.8%	$270.00 +30.9%	-16.7%	$2.78B	$619.98M	35.09	580	Positive News

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This page (NYSE:CLX) was last updated on 5/14/2026 by MarketBeat.com Staff.

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Clorox (CLX) Competitors

CLX vs. CHD, PG, KMB, WDFC, and CENTA

How does Clorox compare to Church & Dwight?

Summary

How does Clorox compare to Procter & Gamble?

Summary

How does Clorox compare to Kimberly-Clark?

Summary

How does Clorox compare to WD-40?

Summary

How does Clorox compare to Central Garden & Pet?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

CLX vs. The Competition

Clorox Competitors List

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Clorox (CLX) Competitors

CLX vs. CHD, PG, KMB, WDFC, and CENTA

How does Clorox compare to Church & Dwight?

Which has more risk and volatility, CHD or CLX?

Do analysts rate CHD or CLX?

Does the media refer more to CHD or CLX?

Which has better valuation & earnings, CHD or CLX?

Do institutionals & insiders hold more shares of CHD or CLX?

Is CHD or CLX more profitable?

Is CHD or CLX a better dividend stock?

Summary

How does Clorox compare to Procter & Gamble?

Do analysts recommend PG or CLX?

Which has more risk and volatility, PG or CLX?

Is PG or CLX more profitable?

Do institutionals & insiders hold more shares of PG or CLX?

Is PG or CLX a better dividend stock?

Which has higher earnings & valuation, PG or CLX?

Does the media prefer PG or CLX?

Summary

How does Clorox compare to Kimberly-Clark?

Do insiders & institutionals have more ownership in KMB or CLX?

Which has more volatility & risk, KMB or CLX?

Does the media prefer KMB or CLX?

Do analysts prefer KMB or CLX?

Is KMB or CLX a better dividend stock?

Is KMB or CLX more profitable?

Which has preferable valuation and earnings, KMB or CLX?

Summary

How does Clorox compare to WD-40?

Is WDFC or CLX a better dividend stock?

Which has more risk & volatility, WDFC or CLX?

Which has preferable earnings and valuation, WDFC or CLX?

Do insiders and institutionals have more ownership in WDFC or CLX?

Does the media prefer WDFC or CLX?

Is WDFC or CLX more profitable?

Do analysts recommend WDFC or CLX?

Summary

How does Clorox compare to Central Garden & Pet?

Do insiders & institutionals have more ownership in CENTA or CLX?

Does the media refer more to CENTA or CLX?

Do analysts rate CENTA or CLX?

Which has preferable earnings & valuation, CENTA or CLX?

Which has more volatility and risk, CENTA or CLX?

Is CENTA or CLX more profitable?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

CLX vs. The Competition

Clorox Competitors List

Related Companies and Tools

MarketBeat All Access Features

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools