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Clorox (CLX) Competitors

Clorox logo
$107.00 +0.96 (+0.91%)
As of 08/21/2026 03:58 PM Eastern

CLX vs. CHD, PG, REYN, WDFC, and CENT

Should you buy Clorox stock or one of its competitors? Clorox's main competitors and comparable companies include Church & Dwight (CHD), Procter & Gamble (PG), Reynolds Consumer Products (REYN), WD-40 (WDFC), and Central Garden & Pet (CENT). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "consumer staples" sector.

How does Clorox compare to Church & Dwight?

Church & Dwight (NYSE:CHD) and Clorox (NYSE:CLX) are both large-cap consumer staples companies, but which is the superior stock? We will compare the two businesses based on the strength of their profitability, institutional ownership, earnings, risk, dividends, valuation, analyst recommendations and media sentiment.

Church & Dwight currently has a consensus price target of $104.41, suggesting a potential upside of 5.69%. Clorox has a consensus price target of $102.40, suggesting a potential downside of 4.30%. Given Church & Dwight's stronger consensus rating and higher probable upside, analysts plainly believe Church & Dwight is more favorable than Clorox.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Church & Dwight
1 Sell rating(s)
8 Hold rating(s)
9 Buy rating(s)
0 Strong Buy rating(s)
2.44
Clorox
5 Sell rating(s)
12 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.71

Church & Dwight has a beta of 0.47, suggesting that its share price is 53% less volatile than the broader market. Comparatively, Clorox has a beta of 0.54, suggesting that its share price is 46% less volatile than the broader market.

Church & Dwight has higher earnings, but lower revenue than Clorox. Clorox is trading at a lower price-to-earnings ratio than Church & Dwight, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Church & Dwight$6.20B3.78$736.80M$3.1131.77
Clorox$6.72B1.93$587M$4.8222.20

Church & Dwight has a net margin of 11.96% compared to Clorox's net margin of 8.74%. Clorox's return on equity of 522.23% beat Church & Dwight's return on equity.

Company Net Margins Return on Equity Return on Assets
Church & Dwight11.96% 20.10% 9.31%
Clorox 8.74%522.23%10.64%

86.6% of Church & Dwight shares are owned by institutional investors. Comparatively, 78.5% of Clorox shares are owned by institutional investors. 2.0% of Church & Dwight shares are owned by company insiders. Comparatively, 0.6% of Clorox shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

In the previous week, Clorox had 22 more articles in the media than Church & Dwight. MarketBeat recorded 35 mentions for Clorox and 13 mentions for Church & Dwight. Church & Dwight's average media sentiment score of 1.45 beat Clorox's score of 0.82 indicating that Church & Dwight is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Church & Dwight
12 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Clorox
18 Very Positive mention(s)
1 Positive mention(s)
4 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive

Church & Dwight pays an annual dividend of $1.23 per share and has a dividend yield of 1.2%. Clorox pays an annual dividend of $5.00 per share and has a dividend yield of 4.7%. Church & Dwight pays out 39.5% of its earnings in the form of a dividend. Clorox pays out 103.7% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Church & Dwight has raised its dividend for 29 consecutive years and Clorox has raised its dividend for 47 consecutive years. Clorox is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Summary

Church & Dwight beats Clorox on 11 of the 19 factors compared between the two stocks.

How does Clorox compare to Procter & Gamble?

Procter & Gamble (NYSE:PG) and Clorox (NYSE:CLX) are both large-cap consumer staples companies, but which is the superior stock? We will compare the two businesses based on the strength of their valuation, institutional ownership, profitability, analyst recommendations, earnings, dividends, risk and media sentiment.

Procter & Gamble has a net margin of 18.44% compared to Clorox's net margin of 8.74%. Clorox's return on equity of 522.23% beat Procter & Gamble's return on equity.

Company Net Margins Return on Equity Return on Assets
Procter & Gamble18.44% 31.36% 13.09%
Clorox 8.74%522.23%10.64%

In the previous week, Procter & Gamble had 62 more articles in the media than Clorox. MarketBeat recorded 97 mentions for Procter & Gamble and 35 mentions for Clorox. Procter & Gamble's average media sentiment score of 1.56 beat Clorox's score of 0.82 indicating that Procter & Gamble is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Procter & Gamble
89 Very Positive mention(s)
8 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Very Positive
Clorox
18 Very Positive mention(s)
1 Positive mention(s)
4 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive

Procter & Gamble has a beta of 0.39, suggesting that its share price is 61% less volatile than the broader market. Comparatively, Clorox has a beta of 0.54, suggesting that its share price is 46% less volatile than the broader market.

Procter & Gamble presently has a consensus price target of $161.52, suggesting a potential upside of 11.57%. Clorox has a consensus price target of $102.40, suggesting a potential downside of 4.30%. Given Procter & Gamble's stronger consensus rating and higher probable upside, equities analysts plainly believe Procter & Gamble is more favorable than Clorox.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Procter & Gamble
0 Sell rating(s)
11 Hold rating(s)
13 Buy rating(s)
0 Strong Buy rating(s)
2.54
Clorox
5 Sell rating(s)
12 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.71

65.8% of Procter & Gamble shares are owned by institutional investors. Comparatively, 78.5% of Clorox shares are owned by institutional investors. 0.2% of Procter & Gamble shares are owned by insiders. Comparatively, 0.6% of Clorox shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

Procter & Gamble pays an annual dividend of $4.35 per share and has a dividend yield of 3.0%. Clorox pays an annual dividend of $5.00 per share and has a dividend yield of 4.7%. Procter & Gamble pays out 65.7% of its earnings in the form of a dividend. Clorox pays out 103.7% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Procter & Gamble has increased its dividend for 70 consecutive years and Clorox has increased its dividend for 47 consecutive years.

Procter & Gamble has higher revenue and earnings than Clorox. Procter & Gamble is trading at a lower price-to-earnings ratio than Clorox, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Procter & Gamble$87.03B3.87$16.05B$6.6221.87
Clorox$6.72B1.93$587M$4.8222.20

Summary

Procter & Gamble beats Clorox on 13 of the 19 factors compared between the two stocks.

How does Clorox compare to Reynolds Consumer Products?

Reynolds Consumer Products (NASDAQ:REYN) and Clorox (NYSE:CLX) are both consumer staples companies, but which is the better stock? We will contrast the two businesses based on the strength of their dividends, media sentiment, valuation, risk, earnings, profitability, institutional ownership and analyst recommendations.

Reynolds Consumer Products has a beta of 0.55, suggesting that its stock price is 45% less volatile than the broader market. Comparatively, Clorox has a beta of 0.54, suggesting that its stock price is 46% less volatile than the broader market.

Reynolds Consumer Products pays an annual dividend of $0.92 per share and has a dividend yield of 3.6%. Clorox pays an annual dividend of $5.00 per share and has a dividend yield of 4.7%. Reynolds Consumer Products pays out 56.1% of its earnings in the form of a dividend. Clorox pays out 103.7% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Clorox has increased its dividend for 47 consecutive years. Clorox is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Reynolds Consumer Products has a net margin of 9.11% compared to Clorox's net margin of 8.74%. Clorox's return on equity of 522.23% beat Reynolds Consumer Products' return on equity.

Company Net Margins Return on Equity Return on Assets
Reynolds Consumer Products9.11% 16.03% 7.28%
Clorox 8.74%522.23%10.64%

26.8% of Reynolds Consumer Products shares are held by institutional investors. Comparatively, 78.5% of Clorox shares are held by institutional investors. 0.4% of Reynolds Consumer Products shares are held by insiders. Comparatively, 0.6% of Clorox shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

In the previous week, Clorox had 32 more articles in the media than Reynolds Consumer Products. MarketBeat recorded 35 mentions for Clorox and 3 mentions for Reynolds Consumer Products. Reynolds Consumer Products' average media sentiment score of 1.63 beat Clorox's score of 0.82 indicating that Reynolds Consumer Products is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Reynolds Consumer Products
3 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Very Positive
Clorox
18 Very Positive mention(s)
1 Positive mention(s)
4 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive

Clorox has higher revenue and earnings than Reynolds Consumer Products. Reynolds Consumer Products is trading at a lower price-to-earnings ratio than Clorox, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Reynolds Consumer Products$3.72B1.44$301M$1.6415.53
Clorox$6.72B1.93$587M$4.8222.20

Reynolds Consumer Products presently has a consensus target price of $25.60, indicating a potential upside of 0.51%. Clorox has a consensus target price of $102.40, indicating a potential downside of 4.30%. Given Reynolds Consumer Products' stronger consensus rating and higher probable upside, equities research analysts plainly believe Reynolds Consumer Products is more favorable than Clorox.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Reynolds Consumer Products
0 Sell rating(s)
7 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.13
Clorox
5 Sell rating(s)
12 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.71

Summary

Clorox beats Reynolds Consumer Products on 12 of the 19 factors compared between the two stocks.

How does Clorox compare to WD-40?

WD-40 (NASDAQ:WDFC) and Clorox (NYSE:CLX) are both consumer staples companies, but which is the superior business? We will contrast the two businesses based on the strength of their media sentiment, valuation, profitability, dividends, analyst recommendations, earnings, institutional ownership and risk.

WD-40 has a beta of 0.27, indicating that its stock price is 73% less volatile than the broader market. Comparatively, Clorox has a beta of 0.54, indicating that its stock price is 46% less volatile than the broader market.

91.5% of WD-40 shares are held by institutional investors. Comparatively, 78.5% of Clorox shares are held by institutional investors. 0.8% of WD-40 shares are held by company insiders. Comparatively, 0.6% of Clorox shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

Clorox has higher revenue and earnings than WD-40. Clorox is trading at a lower price-to-earnings ratio than WD-40, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
WD-40$619.98M4.70$90.99M$6.5832.99
Clorox$6.72B1.93$587M$4.8222.20

WD-40 presently has a consensus price target of $305.00, suggesting a potential upside of 40.50%. Clorox has a consensus price target of $102.40, suggesting a potential downside of 4.30%. Given WD-40's stronger consensus rating and higher probable upside, equities analysts plainly believe WD-40 is more favorable than Clorox.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
WD-40
0 Sell rating(s)
2 Hold rating(s)
2 Buy rating(s)
2 Strong Buy rating(s)
3.00
Clorox
5 Sell rating(s)
12 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.71

WD-40 has a net margin of 13.23% compared to Clorox's net margin of 8.74%. Clorox's return on equity of 522.23% beat WD-40's return on equity.

Company Net Margins Return on Equity Return on Assets
WD-4013.23% 33.53% 18.97%
Clorox 8.74%522.23%10.64%

In the previous week, Clorox had 27 more articles in the media than WD-40. MarketBeat recorded 35 mentions for Clorox and 8 mentions for WD-40. WD-40's average media sentiment score of 0.89 beat Clorox's score of 0.82 indicating that WD-40 is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
WD-40
4 Very Positive mention(s)
0 Positive mention(s)
4 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Clorox
18 Very Positive mention(s)
1 Positive mention(s)
4 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive

WD-40 pays an annual dividend of $4.08 per share and has a dividend yield of 1.9%. Clorox pays an annual dividend of $5.00 per share and has a dividend yield of 4.7%. WD-40 pays out 62.0% of its earnings in the form of a dividend. Clorox pays out 103.7% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. WD-40 has increased its dividend for 17 consecutive years and Clorox has increased its dividend for 47 consecutive years. Clorox is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Summary

WD-40 beats Clorox on 13 of the 20 factors compared between the two stocks.

How does Clorox compare to Central Garden & Pet?

Clorox (NYSE:CLX) and Central Garden & Pet (NASDAQ:CENT) are both consumer staples companies, but which is the better investment? We will contrast the two companies based on the strength of their dividends, valuation, profitability, institutional ownership, risk, analyst recommendations, earnings and media sentiment.

In the previous week, Clorox had 22 more articles in the media than Central Garden & Pet. MarketBeat recorded 35 mentions for Clorox and 13 mentions for Central Garden & Pet. Central Garden & Pet's average media sentiment score of 1.27 beat Clorox's score of 0.82 indicating that Central Garden & Pet is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Clorox
18 Very Positive mention(s)
1 Positive mention(s)
4 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive
Central Garden & Pet
1 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Clorox has a net margin of 8.74% compared to Central Garden & Pet's net margin of 5.39%. Clorox's return on equity of 522.23% beat Central Garden & Pet's return on equity.

Company Net Margins Return on Equity Return on Assets
Clorox8.74% 522.23% 10.64%
Central Garden & Pet 5.39%11.13%4.93%

78.5% of Clorox shares are held by institutional investors. Comparatively, 16.1% of Central Garden & Pet shares are held by institutional investors. 0.6% of Clorox shares are held by insiders. Comparatively, 8.2% of Central Garden & Pet shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

Clorox has higher revenue and earnings than Central Garden & Pet. Central Garden & Pet is trading at a lower price-to-earnings ratio than Clorox, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Clorox$6.72B1.93$587M$4.8222.20
Central Garden & Pet$3.13B0.89$162.84M$2.6816.57

Clorox has a beta of 0.54, suggesting that its stock price is 46% less volatile than the broader market. Comparatively, Central Garden & Pet has a beta of 0.61, suggesting that its stock price is 39% less volatile than the broader market.

Clorox presently has a consensus price target of $102.40, suggesting a potential downside of 4.30%. Central Garden & Pet has a consensus price target of $54.00, suggesting a potential upside of 21.62%. Given Central Garden & Pet's stronger consensus rating and higher possible upside, analysts clearly believe Central Garden & Pet is more favorable than Clorox.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Clorox
5 Sell rating(s)
12 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.71
Central Garden & Pet
0 Sell rating(s)
2 Hold rating(s)
1 Buy rating(s)
1 Strong Buy rating(s)
2.75

Summary

Clorox beats Central Garden & Pet on 10 of the 17 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding CLX and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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CLX vs. The Competition

MetricCloroxHousehold Products IndustryConsumer Staples SectorNYSE Exchange
Market Cap$12.90B$10.42B$15.97B$24.30B
Dividend Yield4.72%2.71%3.20%3.70%
P/E Ratio22.2014.2013.5830.31
Price / Sales1.934,480,852.59262,280.2219.89
Price / Cash13.9815.2557.5732.49
Price / Book51.4410.584.516.77
Net Income$587M$552.50M$834.02M$1.07B
7 Day Performance1.08%-0.20%0.26%-0.65%
1 Month Performance14.06%2.19%2.22%3.38%
1 Year Performance-10.96%2.36%13.47%14.90%

Clorox Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
CLX
Clorox
2.3584 of 5 stars
$107.00
+0.9%
$102.40
-4.3%
-11.0%$12.90B$6.72B22.209,200
CHD
Church & Dwight
3.9976 of 5 stars
$97.95
-3.3%
$104.41
+6.6%
+4.0%$23.23B$6.20B31.505,550
PG
Procter & Gamble
4.3007 of 5 stars
$143.03
-1.1%
$161.52
+12.9%
-8.7%$332.46B$87.03B21.61104,000
REYN
Reynolds Consumer Products
2.9938 of 5 stars
$25.91
-1.3%
$25.60
-1.2%
+8.8%$5.46B$3.72B15.806,000
WDFC
WD-40
4.7356 of 5 stars
$229.01
-0.1%
$305.00
+33.2%
-2.5%$3.07B$619.98M34.80580

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This page (NYSE:CLX) was last updated on 8/23/2026 by MarketBeat.com Staff.
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