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Clorox (CLX) Competitors

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$95.66 +0.13 (+0.14%)
Closing price 07/31/2026 03:59 PM Eastern
Extended Trading
$95.62 -0.04 (-0.05%)
As of 07/31/2026 07:59 PM Eastern
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CLX vs. CHD, PG, KMB, WDFC, and CENTA

Should you buy Clorox stock or one of its competitors? MarketBeat compares Clorox with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Clorox include Church & Dwight (CHD), Procter & Gamble (PG), Kimberly-Clark (KMB), WD-40 (WDFC), and Central Garden & Pet (CENTA). These companies are all part of the "household products" industry.

How does Clorox compare to Church & Dwight?

Clorox (NYSE:CLX) and Church & Dwight (NYSE:CHD) are both large-cap consumer staples companies, but which is the superior investment? We will contrast the two companies based on the strength of their analyst recommendations, risk, valuation, earnings, profitability, media sentiment, institutional ownership and dividends.

Clorox has higher revenue and earnings than Church & Dwight. Clorox is trading at a lower price-to-earnings ratio than Church & Dwight, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Clorox$7.10B1.63$810M$6.1615.53
Church & Dwight$6.20B3.79$736.80M$3.0432.67

Church & Dwight has a net margin of 11.96% compared to Clorox's net margin of 11.18%. Clorox's return on equity of 443.64% beat Church & Dwight's return on equity.

Company Net Margins Return on Equity Return on Assets
Clorox11.18% 443.64% 14.32%
Church & Dwight 11.96%20.10%9.31%

Clorox pays an annual dividend of $4.96 per share and has a dividend yield of 5.2%. Church & Dwight pays an annual dividend of $1.23 per share and has a dividend yield of 1.2%. Clorox pays out 80.5% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Church & Dwight pays out 40.5% of its earnings in the form of a dividend. Clorox has raised its dividend for 47 consecutive years and Church & Dwight has raised its dividend for 29 consecutive years. Clorox is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

78.5% of Clorox shares are owned by institutional investors. Comparatively, 86.6% of Church & Dwight shares are owned by institutional investors. 0.6% of Clorox shares are owned by company insiders. Comparatively, 1.2% of Church & Dwight shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

In the previous week, Church & Dwight had 2 more articles in the media than Clorox. MarketBeat recorded 28 mentions for Church & Dwight and 26 mentions for Clorox. Church & Dwight's average media sentiment score of 0.92 beat Clorox's score of 0.85 indicating that Church & Dwight is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Clorox
15 Very Positive mention(s)
1 Positive mention(s)
7 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Positive
Church & Dwight
15 Very Positive mention(s)
3 Positive mention(s)
6 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Clorox has a beta of 0.54, suggesting that its share price is 46% less volatile than the broader market. Comparatively, Church & Dwight has a beta of 0.47, suggesting that its share price is 53% less volatile than the broader market.

Clorox presently has a consensus price target of $101.00, indicating a potential upside of 5.58%. Church & Dwight has a consensus price target of $103.82, indicating a potential upside of 4.53%. Given Clorox's higher probable upside, equities research analysts plainly believe Clorox is more favorable than Church & Dwight.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Clorox
5 Sell rating(s)
12 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.71
Church & Dwight
1 Sell rating(s)
8 Hold rating(s)
9 Buy rating(s)
0 Strong Buy rating(s)
2.44

Summary

Church & Dwight beats Clorox on 10 of the 19 factors compared between the two stocks.

How does Clorox compare to Procter & Gamble?

Clorox (NYSE:CLX) and Procter & Gamble (NYSE:PG) are both large-cap consumer staples companies, but which is the better business? We will contrast the two businesses based on the strength of their risk, media sentiment, valuation, dividends, institutional ownership, analyst recommendations, earnings and profitability.

Clorox pays an annual dividend of $4.96 per share and has a dividend yield of 5.2%. Procter & Gamble pays an annual dividend of $4.35 per share and has a dividend yield of 3.0%. Clorox pays out 80.5% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Procter & Gamble pays out 65.7% of its earnings in the form of a dividend. Clorox has raised its dividend for 47 consecutive years and Procter & Gamble has raised its dividend for 70 consecutive years.

Clorox has a beta of 0.54, suggesting that its stock price is 46% less volatile than the broader market. Comparatively, Procter & Gamble has a beta of 0.39, suggesting that its stock price is 61% less volatile than the broader market.

Procter & Gamble has a net margin of 18.44% compared to Clorox's net margin of 11.18%. Clorox's return on equity of 443.64% beat Procter & Gamble's return on equity.

Company Net Margins Return on Equity Return on Assets
Clorox11.18% 443.64% 14.32%
Procter & Gamble 18.44%31.25%13.09%

Procter & Gamble has higher revenue and earnings than Clorox. Clorox is trading at a lower price-to-earnings ratio than Procter & Gamble, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Clorox$7.10B1.63$810M$6.1615.53
Procter & Gamble$87.03B3.87$16.05B$6.6221.85

Clorox presently has a consensus price target of $101.00, suggesting a potential upside of 5.58%. Procter & Gamble has a consensus price target of $161.52, suggesting a potential upside of 11.69%. Given Procter & Gamble's stronger consensus rating and higher possible upside, analysts clearly believe Procter & Gamble is more favorable than Clorox.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Clorox
5 Sell rating(s)
12 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.71
Procter & Gamble
0 Sell rating(s)
10 Hold rating(s)
13 Buy rating(s)
0 Strong Buy rating(s)
2.57

In the previous week, Procter & Gamble had 75 more articles in the media than Clorox. MarketBeat recorded 101 mentions for Procter & Gamble and 26 mentions for Clorox. Clorox's average media sentiment score of 0.85 beat Procter & Gamble's score of 0.53 indicating that Clorox is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Clorox
15 Very Positive mention(s)
1 Positive mention(s)
7 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Positive
Procter & Gamble
41 Very Positive mention(s)
8 Positive mention(s)
28 Neutral mention(s)
17 Negative mention(s)
3 Very Negative mention(s)
Positive

78.5% of Clorox shares are held by institutional investors. Comparatively, 65.8% of Procter & Gamble shares are held by institutional investors. 0.6% of Clorox shares are held by company insiders. Comparatively, 0.2% of Procter & Gamble shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

Summary

Procter & Gamble beats Clorox on 12 of the 19 factors compared between the two stocks.

How does Clorox compare to Kimberly-Clark?

Kimberly-Clark (NASDAQ:KMB) and Clorox (NYSE:CLX) are both large-cap consumer staples companies, but which is the superior stock? We will compare the two businesses based on the strength of their institutional ownership, media sentiment, analyst recommendations, dividends, profitability, valuation, risk and earnings.

Kimberly-Clark has a net margin of 12.80% compared to Clorox's net margin of 11.18%. Clorox's return on equity of 443.64% beat Kimberly-Clark's return on equity.

Company Net Margins Return on Equity Return on Assets
Kimberly-Clark12.80% 152.79% 14.43%
Clorox 11.18%443.64%14.32%

Kimberly-Clark has higher revenue and earnings than Clorox. Clorox is trading at a lower price-to-earnings ratio than Kimberly-Clark, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Kimberly-Clark$16.56B2.19$2.02B$6.3717.16
Clorox$7.10B1.63$810M$6.1615.53

Kimberly-Clark currently has a consensus price target of $117.93, suggesting a potential upside of 7.88%. Clorox has a consensus price target of $101.00, suggesting a potential upside of 5.58%. Given Kimberly-Clark's stronger consensus rating and higher possible upside, equities research analysts clearly believe Kimberly-Clark is more favorable than Clorox.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Kimberly-Clark
1 Sell rating(s)
11 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.19
Clorox
5 Sell rating(s)
12 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.71

76.3% of Kimberly-Clark shares are owned by institutional investors. Comparatively, 78.5% of Clorox shares are owned by institutional investors. 0.8% of Kimberly-Clark shares are owned by insiders. Comparatively, 0.6% of Clorox shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

Kimberly-Clark pays an annual dividend of $5.12 per share and has a dividend yield of 4.7%. Clorox pays an annual dividend of $4.96 per share and has a dividend yield of 5.2%. Kimberly-Clark pays out 80.4% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Clorox pays out 80.5% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Kimberly-Clark has raised its dividend for 54 consecutive years and Clorox has raised its dividend for 47 consecutive years.

In the previous week, Clorox had 5 more articles in the media than Kimberly-Clark. MarketBeat recorded 26 mentions for Clorox and 21 mentions for Kimberly-Clark. Kimberly-Clark's average media sentiment score of 1.36 beat Clorox's score of 0.85 indicating that Kimberly-Clark is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Kimberly-Clark
16 Very Positive mention(s)
1 Positive mention(s)
3 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive
Clorox
15 Very Positive mention(s)
1 Positive mention(s)
7 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Positive

Kimberly-Clark has a beta of 0.26, meaning that its stock price is 74% less volatile than the broader market. Comparatively, Clorox has a beta of 0.54, meaning that its stock price is 46% less volatile than the broader market.

Summary

Kimberly-Clark beats Clorox on 14 of the 19 factors compared between the two stocks.

How does Clorox compare to WD-40?

WD-40 (NASDAQ:WDFC) and Clorox (NYSE:CLX) are both consumer staples companies, but which is the superior stock? We will compare the two companies based on the strength of their earnings, dividends, profitability, analyst recommendations, valuation, risk, institutional ownership and media sentiment.

In the previous week, Clorox had 23 more articles in the media than WD-40. MarketBeat recorded 26 mentions for Clorox and 3 mentions for WD-40. WD-40's average media sentiment score of 1.17 beat Clorox's score of 0.85 indicating that WD-40 is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
WD-40
2 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Clorox
15 Very Positive mention(s)
1 Positive mention(s)
7 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Positive

WD-40 currently has a consensus price target of $305.00, indicating a potential upside of 34.28%. Clorox has a consensus price target of $101.00, indicating a potential upside of 5.58%. Given WD-40's stronger consensus rating and higher possible upside, analysts plainly believe WD-40 is more favorable than Clorox.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
WD-40
0 Sell rating(s)
2 Hold rating(s)
2 Buy rating(s)
2 Strong Buy rating(s)
3.00
Clorox
5 Sell rating(s)
12 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.71

WD-40 pays an annual dividend of $4.08 per share and has a dividend yield of 1.8%. Clorox pays an annual dividend of $4.96 per share and has a dividend yield of 5.2%. WD-40 pays out 62.0% of its earnings in the form of a dividend. Clorox pays out 80.5% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. WD-40 has raised its dividend for 17 consecutive years and Clorox has raised its dividend for 47 consecutive years. Clorox is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

91.5% of WD-40 shares are owned by institutional investors. Comparatively, 78.5% of Clorox shares are owned by institutional investors. 0.8% of WD-40 shares are owned by insiders. Comparatively, 0.6% of Clorox shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

Clorox has higher revenue and earnings than WD-40. Clorox is trading at a lower price-to-earnings ratio than WD-40, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
WD-40$619.98M4.92$90.99M$6.5834.52
Clorox$7.10B1.63$810M$6.1615.53

WD-40 has a beta of 0.27, meaning that its share price is 73% less volatile than the broader market. Comparatively, Clorox has a beta of 0.54, meaning that its share price is 46% less volatile than the broader market.

WD-40 has a net margin of 13.23% compared to Clorox's net margin of 11.18%. Clorox's return on equity of 443.64% beat WD-40's return on equity.

Company Net Margins Return on Equity Return on Assets
WD-4013.23% 33.53% 18.97%
Clorox 11.18%443.64%14.32%

Summary

WD-40 beats Clorox on 13 of the 20 factors compared between the two stocks.

How does Clorox compare to Central Garden & Pet?

Central Garden & Pet (NASDAQ:CENTA) and Clorox (NYSE:CLX) are both consumer staples companies, but which is the better stock? We will compare the two companies based on the strength of their valuation, earnings, analyst recommendations, media sentiment, institutional ownership, dividends, risk and profitability.

Clorox has a net margin of 11.18% compared to Central Garden & Pet's net margin of 5.42%. Clorox's return on equity of 443.64% beat Central Garden & Pet's return on equity.

Company Net Margins Return on Equity Return on Assets
Central Garden & Pet5.42% 11.55% 5.04%
Clorox 11.18%443.64%14.32%

Central Garden & Pet has a beta of 0.59, meaning that its stock price is 41% less volatile than the broader market. Comparatively, Clorox has a beta of 0.54, meaning that its stock price is 46% less volatile than the broader market.

Central Garden & Pet presently has a consensus target price of $46.67, suggesting a potential upside of 23.10%. Clorox has a consensus target price of $101.00, suggesting a potential upside of 5.58%. Given Central Garden & Pet's stronger consensus rating and higher possible upside, equities research analysts plainly believe Central Garden & Pet is more favorable than Clorox.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Central Garden & Pet
1 Sell rating(s)
1 Hold rating(s)
3 Buy rating(s)
1 Strong Buy rating(s)
2.67
Clorox
5 Sell rating(s)
12 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.71

50.8% of Central Garden & Pet shares are held by institutional investors. Comparatively, 78.5% of Clorox shares are held by institutional investors. 20.3% of Central Garden & Pet shares are held by company insiders. Comparatively, 0.6% of Clorox shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

Clorox has higher revenue and earnings than Central Garden & Pet. Central Garden & Pet is trading at a lower price-to-earnings ratio than Clorox, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Central Garden & Pet$3.13B0.76$162.84M$2.7513.79
Clorox$7.10B1.63$810M$6.1615.53

In the previous week, Clorox had 17 more articles in the media than Central Garden & Pet. MarketBeat recorded 26 mentions for Clorox and 9 mentions for Central Garden & Pet. Clorox's average media sentiment score of 0.85 beat Central Garden & Pet's score of 0.49 indicating that Clorox is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Central Garden & Pet
3 Very Positive mention(s)
1 Positive mention(s)
5 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Clorox
15 Very Positive mention(s)
1 Positive mention(s)
7 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Positive

Summary

Clorox beats Central Garden & Pet on 11 of the 17 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding CLX and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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CLX vs. The Competition

MetricCloroxHousehold Products IndustryConsumer Staples SectorNYSE Exchange
Market Cap$11.57B$10.42B$16.22B$23.67B
Dividend Yield5.19%2.72%3.20%4.22%
P/E Ratio15.5314.5114.5831.00
Price / Sales1.634,480,852.69262,279.6419.22
Price / Cash9.9215.1856.1118.73
Price / Book24.2812.784.944.76
Net Income$810M$561.80M$841.31M$1.07B
7 Day Performance-1.89%1.25%0.72%-0.34%
1 Month Performance-1.54%0.88%-0.83%-0.53%
1 Year Performance-22.27%4.58%13.45%19.19%

Clorox Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
CLX
Clorox
3.5931 of 5 stars
$95.66
+0.1%
$101.00
+5.6%
-22.3%$11.57B$7.10B15.537,600
CHD
Church & Dwight
4.0663 of 5 stars
$98.64
+1.0%
$103.82
+5.3%
+5.5%$23.37B$6.20B32.455,550
PG
Procter & Gamble
4.301 of 5 stars
$148.66
+0.8%
$161.74
+8.8%
-4.0%$346.17B$84.28B21.73109,000
KMB
Kimberly-Clark
3.2262 of 5 stars
$111.44
+1.6%
$117.93
+5.8%
-16.3%$36.99B$16.45B17.4936,000
WDFC
WD-40
4.9197 of 5 stars
$233.55
+1.0%
$305.00
+30.6%
+5.5%$3.13B$619.98M35.49580

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This page (NYSE:CLX) was last updated on 8/3/2026 by MarketBeat.com Staff.
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