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Clorox (CLX) Competitors

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$80.34 -0.31 (-0.38%)
Closing price 03:59 PM Eastern
Extended Trading
$80.43 +0.08 (+0.10%)
As of 06:00 PM Eastern
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CLX vs. CHD, PG, REYN, WDFC, and CENT

Should you buy Clorox stock or one of its competitors? Clorox's main competitors and comparable companies include Church & Dwight (CHD), Procter & Gamble (PG), Reynolds Consumer Products (REYN), WD-40 (WDFC), and Central Garden & Pet (CENT). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "consumer staples" sector.

How does Clorox compare to Church & Dwight?

Clorox (NYSE:CLX) and Church & Dwight (NYSE:CHD) are both consumer staples companies, but which is the superior investment? We will contrast the two businesses based on the strength of their profitability, institutional ownership, valuation, earnings, dividends, media sentiment, risk and analyst recommendations.

Clorox has a beta of 0.59, indicating that its share price is 41% less volatile than the broader market. Comparatively, Church & Dwight has a beta of 0.49, indicating that its share price is 51% less volatile than the broader market.

78.5% of Clorox shares are owned by institutional investors. Comparatively, 86.6% of Church & Dwight shares are owned by institutional investors. 0.6% of Clorox shares are owned by insiders. Comparatively, 2.0% of Church & Dwight shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

Church & Dwight has lower revenue, but higher earnings than Clorox. Clorox is trading at a lower price-to-earnings ratio than Church & Dwight, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Clorox$6.72B1.44$587M$4.8216.63
Church & Dwight$6.20B3.61$736.80M$3.1130.39

In the previous week, Clorox had 9 more articles in the media than Church & Dwight. MarketBeat recorded 9 mentions for Clorox and 0 mentions for Church & Dwight. Clorox's average media sentiment score of 0.06 beat Church & Dwight's score of 0.00 indicating that Clorox is being referred to more favorably in the media.

Company Overall Sentiment
Clorox Neutral
Church & Dwight Neutral

Clorox currently has a consensus target price of $101.40, indicating a potential upside of 26.47%. Church & Dwight has a consensus target price of $104.41, indicating a potential upside of 10.48%. Given Clorox's higher probable upside, research analysts clearly believe Clorox is more favorable than Church & Dwight.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Clorox
4 Sell rating(s)
13 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.76
Church & Dwight
1 Sell rating(s)
8 Hold rating(s)
9 Buy rating(s)
0 Strong Buy rating(s)
2.44

Church & Dwight has a net margin of 11.96% compared to Clorox's net margin of 8.74%. Clorox's return on equity of 522.23% beat Church & Dwight's return on equity.

Company Net Margins Return on Equity Return on Assets
Clorox8.74% 522.23% 10.64%
Church & Dwight 11.96%20.10%9.31%

Clorox pays an annual dividend of $5.00 per share and has a dividend yield of 6.2%. Church & Dwight pays an annual dividend of $1.23 per share and has a dividend yield of 1.3%. Clorox pays out 103.7% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Church & Dwight pays out 39.5% of its earnings in the form of a dividend. Clorox has increased its dividend for 47 consecutive years and Church & Dwight has increased its dividend for 29 consecutive years. Clorox is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Summary

Clorox beats Church & Dwight on 10 of the 19 factors compared between the two stocks.

How does Clorox compare to Procter & Gamble?

Clorox (NYSE:CLX) and Procter & Gamble (NYSE:PG) are both consumer staples companies, but which is the better investment? We will contrast the two businesses based on the strength of their media sentiment, risk, analyst recommendations, valuation, institutional ownership, profitability, earnings and dividends.

Clorox has a beta of 0.59, indicating that its stock price is 41% less volatile than the broader market. Comparatively, Procter & Gamble has a beta of 0.39, indicating that its stock price is 61% less volatile than the broader market.

Procter & Gamble has higher revenue and earnings than Clorox. Clorox is trading at a lower price-to-earnings ratio than Procter & Gamble, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Clorox$6.72B1.44$587M$4.8216.63
Procter & Gamble$87.03B3.86$16.05B$6.6221.83

In the previous week, Procter & Gamble had 7 more articles in the media than Clorox. MarketBeat recorded 16 mentions for Procter & Gamble and 9 mentions for Clorox. Procter & Gamble's average media sentiment score of 0.66 beat Clorox's score of 0.06 indicating that Procter & Gamble is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Clorox
1 Very Positive mention(s)
2 Positive mention(s)
5 Neutral mention(s)
0 Negative mention(s)
1 Very Negative mention(s)
Neutral
Procter & Gamble
6 Very Positive mention(s)
2 Positive mention(s)
6 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive

Clorox presently has a consensus price target of $101.40, suggesting a potential upside of 26.47%. Procter & Gamble has a consensus price target of $161.55, suggesting a potential upside of 11.80%. Given Clorox's higher probable upside, analysts plainly believe Clorox is more favorable than Procter & Gamble.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Clorox
4 Sell rating(s)
13 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.76
Procter & Gamble
0 Sell rating(s)
10 Hold rating(s)
13 Buy rating(s)
0 Strong Buy rating(s)
2.57

Clorox pays an annual dividend of $5.00 per share and has a dividend yield of 6.2%. Procter & Gamble pays an annual dividend of $4.35 per share and has a dividend yield of 3.0%. Clorox pays out 103.7% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Procter & Gamble pays out 65.7% of its earnings in the form of a dividend. Clorox has increased its dividend for 47 consecutive years and Procter & Gamble has increased its dividend for 70 consecutive years.

78.5% of Clorox shares are owned by institutional investors. Comparatively, 65.8% of Procter & Gamble shares are owned by institutional investors. 0.6% of Clorox shares are owned by company insiders. Comparatively, 0.2% of Procter & Gamble shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

Procter & Gamble has a net margin of 18.44% compared to Clorox's net margin of 8.74%. Clorox's return on equity of 522.23% beat Procter & Gamble's return on equity.

Company Net Margins Return on Equity Return on Assets
Clorox8.74% 522.23% 10.64%
Procter & Gamble 18.44%31.36%13.09%

Summary

Procter & Gamble beats Clorox on 13 of the 19 factors compared between the two stocks.

How does Clorox compare to Reynolds Consumer Products?

Clorox (NYSE:CLX) and Reynolds Consumer Products (NASDAQ:REYN) are both mid-cap consumer staples companies, but which is the better stock? We will compare the two companies based on the strength of their analyst recommendations, risk, profitability, valuation, dividends, institutional ownership, earnings and media sentiment.

Clorox presently has a consensus price target of $101.40, indicating a potential upside of 26.47%. Reynolds Consumer Products has a consensus price target of $25.60, indicating a potential upside of 16.11%. Given Clorox's higher possible upside, equities research analysts plainly believe Clorox is more favorable than Reynolds Consumer Products.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Clorox
4 Sell rating(s)
13 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.76
Reynolds Consumer Products
0 Sell rating(s)
7 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.13

In the previous week, Clorox had 8 more articles in the media than Reynolds Consumer Products. MarketBeat recorded 9 mentions for Clorox and 1 mentions for Reynolds Consumer Products. Reynolds Consumer Products' average media sentiment score of 0.75 beat Clorox's score of 0.06 indicating that Reynolds Consumer Products is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Clorox
1 Very Positive mention(s)
2 Positive mention(s)
5 Neutral mention(s)
0 Negative mention(s)
1 Very Negative mention(s)
Neutral
Reynolds Consumer Products
0 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive

Reynolds Consumer Products has a net margin of 9.11% compared to Clorox's net margin of 8.74%. Clorox's return on equity of 522.23% beat Reynolds Consumer Products' return on equity.

Company Net Margins Return on Equity Return on Assets
Clorox8.74% 522.23% 10.64%
Reynolds Consumer Products 9.11%16.03%7.28%

Clorox pays an annual dividend of $5.00 per share and has a dividend yield of 6.2%. Reynolds Consumer Products pays an annual dividend of $0.92 per share and has a dividend yield of 4.2%. Clorox pays out 103.7% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Reynolds Consumer Products pays out 56.1% of its earnings in the form of a dividend. Clorox has raised its dividend for 47 consecutive years. Clorox is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

78.5% of Clorox shares are held by institutional investors. Comparatively, 26.8% of Reynolds Consumer Products shares are held by institutional investors. 0.6% of Clorox shares are held by company insiders. Comparatively, 0.4% of Reynolds Consumer Products shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

Clorox has higher revenue and earnings than Reynolds Consumer Products. Reynolds Consumer Products is trading at a lower price-to-earnings ratio than Clorox, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Clorox$6.72B1.44$587M$4.8216.63
Reynolds Consumer Products$3.72B1.25$301M$1.6413.44

Clorox has a beta of 0.59, meaning that its stock price is 41% less volatile than the broader market. Comparatively, Reynolds Consumer Products has a beta of 0.55, meaning that its stock price is 45% less volatile than the broader market.

Summary

Clorox beats Reynolds Consumer Products on 14 of the 19 factors compared between the two stocks.

How does Clorox compare to WD-40?

WD-40 (NASDAQ:WDFC) and Clorox (NYSE:CLX) are both mid-cap consumer staples companies, but which is the superior investment? We will contrast the two companies based on the strength of their profitability, dividends, institutional ownership, valuation, earnings, risk, analyst recommendations and media sentiment.

WD-40 presently has a consensus price target of $305.00, suggesting a potential upside of 50.08%. Clorox has a consensus price target of $101.40, suggesting a potential upside of 26.47%. Given WD-40's stronger consensus rating and higher probable upside, analysts plainly believe WD-40 is more favorable than Clorox.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
WD-40
0 Sell rating(s)
3 Hold rating(s)
2 Buy rating(s)
1 Strong Buy rating(s)
2.67
Clorox
4 Sell rating(s)
13 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.76

WD-40 has a beta of 0.27, indicating that its share price is 73% less volatile than the broader market. Comparatively, Clorox has a beta of 0.59, indicating that its share price is 41% less volatile than the broader market.

WD-40 pays an annual dividend of $4.08 per share and has a dividend yield of 2.0%. Clorox pays an annual dividend of $5.00 per share and has a dividend yield of 6.2%. WD-40 pays out 62.0% of its earnings in the form of a dividend. Clorox pays out 103.7% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. WD-40 has increased its dividend for 17 consecutive years and Clorox has increased its dividend for 47 consecutive years. Clorox is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

In the previous week, Clorox had 4 more articles in the media than WD-40. MarketBeat recorded 9 mentions for Clorox and 5 mentions for WD-40. WD-40's average media sentiment score of 0.58 beat Clorox's score of 0.06 indicating that WD-40 is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
WD-40
2 Very Positive mention(s)
0 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Clorox
1 Very Positive mention(s)
2 Positive mention(s)
5 Neutral mention(s)
0 Negative mention(s)
1 Very Negative mention(s)
Neutral

91.5% of WD-40 shares are held by institutional investors. Comparatively, 78.5% of Clorox shares are held by institutional investors. 0.8% of WD-40 shares are held by insiders. Comparatively, 0.6% of Clorox shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

WD-40 has a net margin of 13.23% compared to Clorox's net margin of 8.74%. Clorox's return on equity of 522.23% beat WD-40's return on equity.

Company Net Margins Return on Equity Return on Assets
WD-4013.23% 33.53% 18.97%
Clorox 8.74%522.23%10.64%

Clorox has higher revenue and earnings than WD-40. Clorox is trading at a lower price-to-earnings ratio than WD-40, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
WD-40$619.98M4.40$90.99M$6.5830.89
Clorox$6.72B1.44$587M$4.8216.63

Summary

WD-40 beats Clorox on 13 of the 20 factors compared between the two stocks.

How does Clorox compare to Central Garden & Pet?

Central Garden & Pet (NASDAQ:CENT) and Clorox (NYSE:CLX) are both mid-cap consumer staples companies, but which is the better stock? We will compare the two companies based on the strength of their profitability, media sentiment, dividends, valuation, risk, institutional ownership, analyst recommendations and earnings.

Clorox has a net margin of 8.74% compared to Central Garden & Pet's net margin of 5.39%. Clorox's return on equity of 522.23% beat Central Garden & Pet's return on equity.

Company Net Margins Return on Equity Return on Assets
Central Garden & Pet5.39% 11.13% 4.93%
Clorox 8.74%522.23%10.64%

Central Garden & Pet has a beta of 0.67, meaning that its stock price is 33% less volatile than the broader market. Comparatively, Clorox has a beta of 0.59, meaning that its stock price is 41% less volatile than the broader market.

Central Garden & Pet currently has a consensus target price of $54.00, suggesting a potential upside of 36.65%. Clorox has a consensus target price of $101.40, suggesting a potential upside of 26.47%. Given Central Garden & Pet's stronger consensus rating and higher probable upside, equities research analysts plainly believe Central Garden & Pet is more favorable than Clorox.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Central Garden & Pet
0 Sell rating(s)
1 Hold rating(s)
2 Buy rating(s)
1 Strong Buy rating(s)
3.00
Clorox
4 Sell rating(s)
13 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.76

16.1% of Central Garden & Pet shares are held by institutional investors. Comparatively, 78.5% of Clorox shares are held by institutional investors. 8.2% of Central Garden & Pet shares are held by company insiders. Comparatively, 0.6% of Clorox shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

Clorox has higher revenue and earnings than Central Garden & Pet. Central Garden & Pet is trading at a lower price-to-earnings ratio than Clorox, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Central Garden & Pet$3.13B0.79$162.84M$2.6814.75
Clorox$6.72B1.44$587M$4.8216.63

In the previous week, Clorox had 9 more articles in the media than Central Garden & Pet. MarketBeat recorded 9 mentions for Clorox and 0 mentions for Central Garden & Pet. Central Garden & Pet's average media sentiment score of 0.74 beat Clorox's score of 0.06 indicating that Central Garden & Pet is being referred to more favorably in the media.

Company Overall Sentiment
Central Garden & Pet Positive
Clorox Neutral

Summary

Clorox beats Central Garden & Pet on 10 of the 17 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding CLX and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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CLX vs. The Competition

MetricCloroxHousehold Products IndustryConsumer Staples SectorNYSE Exchange
Market Cap$9.72B$9.61B$15.18B$22.70B
Dividend Yield6.17%2.82%3.32%3.74%
P/E Ratio16.6713.1613.9127.77
Price / Sales1.454,480,852.13263,620.9720.15
Price / Cash10.6114.5556.9739.56
Price / Book38.6312.574.144.64
Net Income$587M$552.50M$839.86M$1.08B
7 Day Performance-4.02%-2.75%-2.02%-1.07%
1 Month Performance-14.93%-4.95%-5.31%-5.03%
1 Year Performance-34.28%1.67%7.93%5.78%

Clorox Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
CLX
Clorox
4.6062 of 5 stars
$80.34
-0.4%
$101.40
+26.2%
-34.3%$9.72B$6.72B16.679,200
CHD
Church & Dwight
3.629 of 5 stars
$95.58
-0.8%
$104.41
+9.2%
+7.0%$22.67B$6.23B30.735,550
PG
Procter & Gamble
4.7197 of 5 stars
$149.02
+1.9%
$161.55
+8.4%
-5.9%$346.12B$87.03B22.51104,000
REYN
Reynolds Consumer Products
4.1043 of 5 stars
$22.08
+1.9%
$25.60
+15.9%
-10.7%$4.65B$3.72B13.466,000
WDFC
WD-40
4.7298 of 5 stars
$203.90
+2.4%
$305.00
+49.6%
+3.5%$2.74B$619.98M30.99714

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This page (NYSE:CLX) was last updated on 10/2/2026 by MarketBeat.com Staff.
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