Clorox (CLX) Competitors $138.59 -1.19 (-0.85%) Closing price 04/21/2025 03:58 PM EasternExtended Trading$137.87 -0.72 (-0.52%) As of 08:57 AM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock CLX vs. KMB, CHD, WDFC, CENTA, SPB, ODC, PG, CL, DEO, and MNSTShould you be buying Clorox stock or one of its competitors? The main competitors of Clorox include Kimberly-Clark (KMB), Church & Dwight (CHD), WD-40 (WDFC), Central Garden & Pet (CENTA), Spectrum Brands (SPB), Oil-Dri Co. of America (ODC), Procter & Gamble (PG), Colgate-Palmolive (CL), Diageo (DEO), and Monster Beverage (MNST). Clorox vs. Kimberly-Clark Church & Dwight WD-40 Central Garden & Pet Spectrum Brands Oil-Dri Co. of America Procter & Gamble Colgate-Palmolive Diageo Monster Beverage Kimberly-Clark (NYSE:KMB) and Clorox (NYSE:CLX) are both large-cap consumer staples companies, but which is the superior investment? We will contrast the two businesses based on the strength of their community ranking, earnings, risk, analyst recommendations, profitability, valuation, dividends, institutional ownership and media sentiment. Which has higher valuation and earnings, KMB or CLX? Kimberly-Clark has higher revenue and earnings than Clorox. Kimberly-Clark is trading at a lower price-to-earnings ratio than Clorox, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioKimberly-Clark$20.06B2.31$2.55B$7.5518.54Clorox$7.17B2.38$280M$3.6637.87 Does the MarketBeat Community believe in KMB or CLX? Kimberly-Clark received 193 more outperform votes than Clorox when rated by MarketBeat users. Likewise, 49.51% of users gave Kimberly-Clark an outperform vote while only 38.58% of users gave Clorox an outperform vote. CompanyUnderperformOutperformKimberly-ClarkOutperform Votes55149.51% Underperform Votes56250.49% CloroxOutperform Votes35838.58% Underperform Votes57061.42% Do institutionals & insiders believe in KMB or CLX? 76.3% of Kimberly-Clark shares are held by institutional investors. Comparatively, 78.5% of Clorox shares are held by institutional investors. 0.6% of Kimberly-Clark shares are held by company insiders. Comparatively, 0.6% of Clorox shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth. Do analysts prefer KMB or CLX? Kimberly-Clark presently has a consensus target price of $146.31, indicating a potential upside of 4.52%. Clorox has a consensus target price of $153.83, indicating a potential upside of 11.00%. Given Clorox's higher probable upside, analysts clearly believe Clorox is more favorable than Kimberly-Clark.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Kimberly-Clark 2 Sell rating(s) 8 Hold rating(s) 4 Buy rating(s) 0 Strong Buy rating(s) 2.14Clorox 3 Sell rating(s) 9 Hold rating(s) 1 Buy rating(s) 0 Strong Buy rating(s) 1.85 Which has more risk & volatility, KMB or CLX? Kimberly-Clark has a beta of 0.37, indicating that its stock price is 63% less volatile than the S&P 500. Comparatively, Clorox has a beta of 0.61, indicating that its stock price is 39% less volatile than the S&P 500. Is KMB or CLX a better dividend stock? Kimberly-Clark pays an annual dividend of $5.04 per share and has a dividend yield of 3.6%. Clorox pays an annual dividend of $4.88 per share and has a dividend yield of 3.5%. Kimberly-Clark pays out 66.8% of its earnings in the form of a dividend. Clorox pays out 133.3% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Kimberly-Clark has increased its dividend for 54 consecutive years and Clorox has increased its dividend for 47 consecutive years. Kimberly-Clark is clearly the better dividend stock, given its higher yield and longer track record of dividend growth. Does the media favor KMB or CLX? In the previous week, Kimberly-Clark had 9 more articles in the media than Clorox. MarketBeat recorded 32 mentions for Kimberly-Clark and 23 mentions for Clorox. Kimberly-Clark's average media sentiment score of 1.23 beat Clorox's score of 0.57 indicating that Kimberly-Clark is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Kimberly-Clark 22 Very Positive mention(s) 2 Positive mention(s) 6 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Clorox 11 Very Positive mention(s) 3 Positive mention(s) 4 Neutral mention(s) 3 Negative mention(s) 0 Very Negative mention(s) Positive Is KMB or CLX more profitable? Kimberly-Clark has a net margin of 12.69% compared to Clorox's net margin of 6.38%. Clorox's return on equity of 316.87% beat Kimberly-Clark's return on equity.Company Net Margins Return on Equity Return on Assets Kimberly-Clark12.69% 201.43% 14.45% Clorox 6.38%316.87%15.29% SummaryKimberly-Clark beats Clorox on 14 of the 21 factors compared between the two stocks. Get Clorox News Delivered to You Automatically Sign up to receive the latest news and ratings for CLX and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding {thisCompany.Symbol} and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart CLX vs. The Competition Export to ExcelMetricCloroxPolishes & sanitation goods IndustryStaples SectorNYSE ExchangeMarket Cap$17.07B$17.07B$17.23B$18.10BDividend Yield3.50%3.50%2.99%4.16%P/E Ratio37.8737.8715.3530.45Price / Sales2.382.383.9926.30Price / Cash18.8818.8816.3917.53Price / Book141.42141.426.284.21Net Income$280M$280M$737.42M$1.02B7 Day Performance-1.55%-1.55%0.75%-1.45%1 Month Performance-4.34%-4.34%-6.11%-8.95%1 Year Performance-3.46%-3.46%-2.29%-0.09% Clorox Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)CLXClorox4.0129 of 5 stars$138.59-0.9%$153.83+11.0%-3.5%$17.07B$7.17B37.879,000KMBKimberly-Clark4.5463 of 5 stars$142.69+2.1%$145.38+1.9%+10.4%$47.32B$20.06B18.9044,000Positive NewsCHDChurch & Dwight4.3247 of 5 stars$105.85+1.4%$111.44+5.3%-1.1%$26.05B$6.11B44.665,250Positive NewsWDFCWD-404.0331 of 5 stars$225.13+1.4%$301.00+33.7%-4.4%$3.05B$610.64M43.13580Positive NewsCENTACentral Garden & Pet3.7832 of 5 stars$32.15+1.4%$41.00+27.5%-12.2%$2.11B$3.22B17.667,000Positive NewsSPBSpectrum Brands4.1722 of 5 stars$61.47-0.2%$101.57+65.2%-26.7%$1.62B$2.97B15.1011,000ODCOil-Dri Co. of America2.5349 of 5 stars$43.44+0.3%N/A+141.0%$634.01M$465.34M14.04870Insider TradeNews CoveragePGProcter & Gamble4.3685 of 5 stars$169.94+1.8%$181.50+6.8%+4.9%$398.48B$84.35B27.06106,000Upcoming EarningsPositive NewsCLColgate-Palmolive4.2411 of 5 stars$95.19+1.3%$101.67+6.8%+8.7%$77.21B$20.10B27.0433,800Upcoming EarningsPositive NewsDEODiageo2.8131 of 5 stars$111.12+1.5%$129.00+16.1%-22.0%$61.82B$20.21B16.2228,600Positive NewsMNSTMonster Beverage3.3852 of 5 stars$58.49+0.6%$56.44-3.5%+9.2%$56.92B$7.49B37.494,090Short Interest ↓Positive News Related Companies and Tools Related Companies KMB Alternatives CHD Alternatives WDFC Alternatives CENTA Alternatives SPB Alternatives ODC Alternatives PG Alternatives CL Alternatives DEO Alternatives MNST Alternatives Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NYSE:CLX) was last updated on 4/22/2025 by MarketBeat.com Staff From Our PartnersElon’s 2025 Silver Crisis (What It Means for You)Silver isn't just a safe haven for your wealth—it's a critical resource in the global tech and energy race. 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