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Clorox (CLX) Competitors

Clorox logo
$88.22 -1.41 (-1.57%)
As of 12:46 PM Eastern

CLX vs. CHD, PG, KMB, WDFC, and CENTA

Should you buy Clorox stock or one of its competitors? MarketBeat compares Clorox with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Clorox include Church & Dwight (CHD), Procter & Gamble (PG), Kimberly-Clark (KMB), WD-40 (WDFC), and Central Garden & Pet (CENTA). These companies are all part of the "household products" industry.

How does Clorox compare to Church & Dwight?

Clorox (NYSE:CLX) and Church & Dwight (NYSE:CHD) are both large-cap consumer staples companies, but which is the better business? We will compare the two companies based on the strength of their media sentiment, institutional ownership, valuation, risk, analyst recommendations, profitability, dividends and earnings.

Clorox presently has a consensus target price of $103.40, indicating a potential upside of 16.97%. Church & Dwight has a consensus target price of $103.00, indicating a potential upside of 8.86%. Given Clorox's higher probable upside, equities analysts clearly believe Clorox is more favorable than Church & Dwight.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Clorox
5 Sell rating(s)
11 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
1.76
Church & Dwight
1 Sell rating(s)
8 Hold rating(s)
10 Buy rating(s)
0 Strong Buy rating(s)
2.47

Clorox pays an annual dividend of $4.96 per share and has a dividend yield of 5.6%. Church & Dwight pays an annual dividend of $1.23 per share and has a dividend yield of 1.3%. Clorox pays out 80.5% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Church & Dwight pays out 40.5% of its earnings in the form of a dividend. Clorox has raised its dividend for 47 consecutive years and Church & Dwight has raised its dividend for 29 consecutive years. Clorox is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Church & Dwight has a net margin of 11.81% compared to Clorox's net margin of 11.18%. Clorox's return on equity of 443.64% beat Church & Dwight's return on equity.

Company Net Margins Return on Equity Return on Assets
Clorox11.18% 443.64% 14.32%
Church & Dwight 11.81%20.51%9.62%

Clorox has a beta of 0.56, suggesting that its stock price is 44% less volatile than the broader market. Comparatively, Church & Dwight has a beta of 0.47, suggesting that its stock price is 53% less volatile than the broader market.

In the previous week, Church & Dwight had 2 more articles in the media than Clorox. MarketBeat recorded 19 mentions for Church & Dwight and 17 mentions for Clorox. Church & Dwight's average media sentiment score of 1.02 beat Clorox's score of 0.84 indicating that Church & Dwight is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Clorox
8 Very Positive mention(s)
3 Positive mention(s)
5 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive
Church & Dwight
11 Very Positive mention(s)
3 Positive mention(s)
3 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive

78.5% of Clorox shares are owned by institutional investors. Comparatively, 86.6% of Church & Dwight shares are owned by institutional investors. 0.6% of Clorox shares are owned by insiders. Comparatively, 2.0% of Church & Dwight shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

Clorox has higher revenue and earnings than Church & Dwight. Clorox is trading at a lower price-to-earnings ratio than Church & Dwight, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Clorox$7.10B1.50$810M$6.1614.35
Church & Dwight$6.21B3.61$736.80M$3.0431.13

Summary

Church & Dwight beats Clorox on 10 of the 19 factors compared between the two stocks.

How does Clorox compare to Procter & Gamble?

Clorox (NYSE:CLX) and Procter & Gamble (NYSE:PG) are both large-cap consumer staples companies, but which is the better business? We will compare the two businesses based on the strength of their risk, media sentiment, valuation, institutional ownership, earnings, dividends, profitability and analyst recommendations.

78.5% of Clorox shares are held by institutional investors. Comparatively, 65.8% of Procter & Gamble shares are held by institutional investors. 0.6% of Clorox shares are held by insiders. Comparatively, 0.2% of Procter & Gamble shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

In the previous week, Procter & Gamble had 25 more articles in the media than Clorox. MarketBeat recorded 42 mentions for Procter & Gamble and 17 mentions for Clorox. Procter & Gamble's average media sentiment score of 1.25 beat Clorox's score of 0.84 indicating that Procter & Gamble is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Clorox
8 Very Positive mention(s)
3 Positive mention(s)
5 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive
Procter & Gamble
33 Very Positive mention(s)
7 Positive mention(s)
1 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive

Clorox has a beta of 0.56, meaning that its share price is 44% less volatile than the broader market. Comparatively, Procter & Gamble has a beta of 0.39, meaning that its share price is 61% less volatile than the broader market.

Clorox pays an annual dividend of $4.96 per share and has a dividend yield of 5.6%. Procter & Gamble pays an annual dividend of $4.35 per share and has a dividend yield of 3.1%. Clorox pays out 80.5% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Procter & Gamble pays out 63.6% of its earnings in the form of a dividend. Clorox has raised its dividend for 47 consecutive years and Procter & Gamble has raised its dividend for 70 consecutive years.

Clorox presently has a consensus target price of $103.40, suggesting a potential upside of 16.97%. Procter & Gamble has a consensus target price of $161.06, suggesting a potential upside of 13.85%. Given Clorox's higher probable upside, research analysts clearly believe Clorox is more favorable than Procter & Gamble.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Clorox
5 Sell rating(s)
11 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
1.76
Procter & Gamble
0 Sell rating(s)
9 Hold rating(s)
11 Buy rating(s)
0 Strong Buy rating(s)
2.55

Procter & Gamble has higher revenue and earnings than Clorox. Clorox is trading at a lower price-to-earnings ratio than Procter & Gamble, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Clorox$7.10B1.50$810M$6.1614.35
Procter & Gamble$86.72B3.80$15.97B$6.8420.68

Procter & Gamble has a net margin of 19.16% compared to Clorox's net margin of 11.18%. Clorox's return on equity of 443.64% beat Procter & Gamble's return on equity.

Company Net Margins Return on Equity Return on Assets
Clorox11.18% 443.64% 14.32%
Procter & Gamble 19.16%32.00%13.27%

Summary

Procter & Gamble beats Clorox on 12 of the 19 factors compared between the two stocks.

How does Clorox compare to Kimberly-Clark?

Kimberly-Clark (NASDAQ:KMB) and Clorox (NYSE:CLX) are both large-cap consumer staples companies, but which is the superior business? We will compare the two businesses based on the strength of their valuation, earnings, risk, analyst recommendations, dividends, media sentiment, institutional ownership and profitability.

Kimberly-Clark has higher revenue and earnings than Clorox. Clorox is trading at a lower price-to-earnings ratio than Kimberly-Clark, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Kimberly-Clark$16.45B1.92$2.02B$6.3714.90
Clorox$7.10B1.50$810M$6.1614.35

Kimberly-Clark has a net margin of 12.80% compared to Clorox's net margin of 11.18%. Clorox's return on equity of 443.64% beat Kimberly-Clark's return on equity.

Company Net Margins Return on Equity Return on Assets
Kimberly-Clark12.80% 152.79% 14.43%
Clorox 11.18%443.64%14.32%

In the previous week, Kimberly-Clark had 13 more articles in the media than Clorox. MarketBeat recorded 30 mentions for Kimberly-Clark and 17 mentions for Clorox. Kimberly-Clark's average media sentiment score of 1.45 beat Clorox's score of 0.84 indicating that Kimberly-Clark is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Kimberly-Clark
27 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Clorox
8 Very Positive mention(s)
3 Positive mention(s)
5 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive

76.3% of Kimberly-Clark shares are held by institutional investors. Comparatively, 78.5% of Clorox shares are held by institutional investors. 0.8% of Kimberly-Clark shares are held by company insiders. Comparatively, 0.6% of Clorox shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

Kimberly-Clark has a beta of 0.28, indicating that its share price is 72% less volatile than the broader market. Comparatively, Clorox has a beta of 0.56, indicating that its share price is 44% less volatile than the broader market.

Kimberly-Clark presently has a consensus price target of $114.93, suggesting a potential upside of 21.07%. Clorox has a consensus price target of $103.40, suggesting a potential upside of 16.97%. Given Kimberly-Clark's stronger consensus rating and higher probable upside, equities analysts plainly believe Kimberly-Clark is more favorable than Clorox.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Kimberly-Clark
1 Sell rating(s)
11 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.19
Clorox
5 Sell rating(s)
11 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
1.76

Kimberly-Clark pays an annual dividend of $5.12 per share and has a dividend yield of 5.4%. Clorox pays an annual dividend of $4.96 per share and has a dividend yield of 5.6%. Kimberly-Clark pays out 80.4% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Clorox pays out 80.5% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Kimberly-Clark has raised its dividend for 54 consecutive years and Clorox has raised its dividend for 47 consecutive years.

Summary

Kimberly-Clark beats Clorox on 15 of the 19 factors compared between the two stocks.

How does Clorox compare to WD-40?

Clorox (NYSE:CLX) and WD-40 (NASDAQ:WDFC) are both consumer staples companies, but which is the better investment? We will compare the two companies based on the strength of their institutional ownership, earnings, analyst recommendations, dividends, profitability, media sentiment, risk and valuation.

Clorox pays an annual dividend of $4.96 per share and has a dividend yield of 5.6%. WD-40 pays an annual dividend of $4.08 per share and has a dividend yield of 2.0%. Clorox pays out 80.5% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. WD-40 pays out 69.4% of its earnings in the form of a dividend. Clorox has raised its dividend for 47 consecutive years and WD-40 has raised its dividend for 17 consecutive years. Clorox is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Clorox has a beta of 0.56, suggesting that its share price is 44% less volatile than the broader market. Comparatively, WD-40 has a beta of 0.3, suggesting that its share price is 70% less volatile than the broader market.

WD-40 has a net margin of 12.57% compared to Clorox's net margin of 11.18%. Clorox's return on equity of 443.64% beat WD-40's return on equity.

Company Net Margins Return on Equity Return on Assets
Clorox11.18% 443.64% 14.32%
WD-40 12.57%30.23%17.15%

In the previous week, Clorox had 16 more articles in the media than WD-40. MarketBeat recorded 17 mentions for Clorox and 1 mentions for WD-40. WD-40's average media sentiment score of 1.87 beat Clorox's score of 0.84 indicating that WD-40 is being referred to more favorably in the news media.

Company Overall Sentiment
Clorox Positive
WD-40 Very Positive

Clorox has higher revenue and earnings than WD-40. Clorox is trading at a lower price-to-earnings ratio than WD-40, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Clorox$7.10B1.50$810M$6.1614.35
WD-40$636.48M4.22$90.99M$5.8833.99

Clorox presently has a consensus price target of $103.40, indicating a potential upside of 16.97%. WD-40 has a consensus price target of $270.00, indicating a potential upside of 35.09%. Given WD-40's stronger consensus rating and higher possible upside, analysts clearly believe WD-40 is more favorable than Clorox.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Clorox
5 Sell rating(s)
11 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
1.76
WD-40
0 Sell rating(s)
1 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.67

78.5% of Clorox shares are held by institutional investors. Comparatively, 91.5% of WD-40 shares are held by institutional investors. 0.6% of Clorox shares are held by company insiders. Comparatively, 0.8% of WD-40 shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

Summary

WD-40 beats Clorox on 11 of the 19 factors compared between the two stocks.

How does Clorox compare to Central Garden & Pet?

Central Garden & Pet (NASDAQ:CENTA) and Clorox (NYSE:CLX) are both household products companies, but which is the better stock? We will contrast the two businesses based on the strength of their dividends, institutional ownership, media sentiment, earnings, analyst recommendations, risk, profitability and valuation.

Central Garden & Pet currently has a consensus target price of $44.00, indicating a potential upside of 30.25%. Clorox has a consensus target price of $103.40, indicating a potential upside of 16.97%. Given Central Garden & Pet's stronger consensus rating and higher possible upside, equities research analysts plainly believe Central Garden & Pet is more favorable than Clorox.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Central Garden & Pet
1 Sell rating(s)
2 Hold rating(s)
2 Buy rating(s)
1 Strong Buy rating(s)
2.50
Clorox
5 Sell rating(s)
11 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
1.76

Clorox has a net margin of 11.18% compared to Central Garden & Pet's net margin of 5.42%. Clorox's return on equity of 443.64% beat Central Garden & Pet's return on equity.

Company Net Margins Return on Equity Return on Assets
Central Garden & Pet5.42% 11.55% 5.04%
Clorox 11.18%443.64%14.32%

In the previous week, Clorox had 15 more articles in the media than Central Garden & Pet. MarketBeat recorded 17 mentions for Clorox and 2 mentions for Central Garden & Pet. Central Garden & Pet's average media sentiment score of 1.89 beat Clorox's score of 0.84 indicating that Central Garden & Pet is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Central Garden & Pet
0 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Very Positive
Clorox
8 Very Positive mention(s)
3 Positive mention(s)
5 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive

Clorox has higher revenue and earnings than Central Garden & Pet. Central Garden & Pet is trading at a lower price-to-earnings ratio than Clorox, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Central Garden & Pet$3.16B0.67$162.84M$2.7512.28
Clorox$7.10B1.50$810M$6.1614.35

50.8% of Central Garden & Pet shares are owned by institutional investors. Comparatively, 78.5% of Clorox shares are owned by institutional investors. 20.3% of Central Garden & Pet shares are owned by insiders. Comparatively, 0.6% of Clorox shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

Central Garden & Pet has a beta of 0.59, meaning that its share price is 41% less volatile than the broader market. Comparatively, Clorox has a beta of 0.56, meaning that its share price is 44% less volatile than the broader market.

Summary

Clorox beats Central Garden & Pet on 10 of the 17 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding CLX and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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CLX vs. The Competition

MetricCloroxCONS PD IndustryStaples SectorNYSE Exchange
Market Cap$10.69B$29.98B$15.76B$23.13B
Dividend Yield5.57%3.47%3.53%4.09%
P/E Ratio14.3569.1125.6231.16
Price / Sales1.501.4646.9414.72
Price / Cash9.2534.4516.9524.78
Price / Book22.4410.305.554.68
Net Income$810M$1.33B$676.04M$1.07B
7 Day Performance-8.95%1.30%-1.03%-0.38%
1 Month Performance1.51%-2.14%-2.91%0.52%
1 Year Performance-32.10%-18.91%-12.47%25.86%

Clorox Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
CLX
Clorox
4.9741 of 5 stars
$88.40
-1.4%
$103.40
+17.0%
-31.2%$10.69B$7.10B14.357,600
CHD
Church & Dwight
3.733 of 5 stars
$95.25
-0.4%
$103.00
+8.1%
-2.8%$22.57B$6.20B31.335,550
PG
Procter & Gamble
4.4941 of 5 stars
$140.34
-2.2%
$161.06
+14.8%
-16.1%$326.81B$84.28B20.52109,000
KMB
Kimberly-Clark
4.4748 of 5 stars
$97.95
+0.4%
$114.93
+17.3%
-31.2%$32.51B$16.45B15.3836,000
WDFC
WD-40
4.6087 of 5 stars
$196.85
-1.6%
$270.00
+37.2%
-17.2%$2.65B$619.98M33.48580

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This page (NYSE:CLX) was last updated on 6/3/2026 by MarketBeat.com Staff.
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