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Clorox (CLX) Competitors

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$95.09 -1.47 (-1.52%)
Closing price 03:59 PM Eastern
Extended Trading
$94.91 -0.18 (-0.19%)
As of 08:00 PM Eastern
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CLX vs. CHD, PG, KMB, WDFC, and CENTA

Should you buy Clorox stock or one of its competitors? MarketBeat compares Clorox with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Clorox include Church & Dwight (CHD), Procter & Gamble (PG), Kimberly-Clark (KMB), WD-40 (WDFC), and Central Garden & Pet (CENTA). These companies are all part of the "household products" industry.

How does Clorox compare to Church & Dwight?

Church & Dwight (NYSE:CHD) and Clorox (NYSE:CLX) are both large-cap consumer staples companies, but which is the better investment? We will compare the two companies based on the strength of their media sentiment, analyst recommendations, valuation, dividends, profitability, earnings, institutional ownership and risk.

Church & Dwight has a net margin of 11.81% compared to Clorox's net margin of 11.18%. Clorox's return on equity of 443.64% beat Church & Dwight's return on equity.

Company Net Margins Return on Equity Return on Assets
Church & Dwight11.81% 20.51% 9.62%
Clorox 11.18%443.64%14.32%

86.6% of Church & Dwight shares are held by institutional investors. Comparatively, 78.5% of Clorox shares are held by institutional investors. 1.2% of Church & Dwight shares are held by insiders. Comparatively, 0.6% of Clorox shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

Church & Dwight pays an annual dividend of $1.23 per share and has a dividend yield of 1.3%. Clorox pays an annual dividend of $4.96 per share and has a dividend yield of 5.2%. Church & Dwight pays out 40.5% of its earnings in the form of a dividend. Clorox pays out 80.5% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Church & Dwight has raised its dividend for 29 consecutive years and Clorox has raised its dividend for 47 consecutive years. Clorox is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Church & Dwight has a beta of 0.47, suggesting that its stock price is 53% less volatile than the broader market. Comparatively, Clorox has a beta of 0.54, suggesting that its stock price is 46% less volatile than the broader market.

Church & Dwight currently has a consensus price target of $102.88, suggesting a potential upside of 5.90%. Clorox has a consensus price target of $103.40, suggesting a potential upside of 8.74%. Given Clorox's higher possible upside, analysts plainly believe Clorox is more favorable than Church & Dwight.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Church & Dwight
1 Sell rating(s)
8 Hold rating(s)
9 Buy rating(s)
0 Strong Buy rating(s)
2.44
Clorox
5 Sell rating(s)
11 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
1.76

Clorox has higher revenue and earnings than Church & Dwight. Clorox is trading at a lower price-to-earnings ratio than Church & Dwight, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Church & Dwight$6.20B3.71$736.80M$3.0431.96
Clorox$7.10B1.62$810M$6.1615.44

In the previous week, Clorox had 7 more articles in the media than Church & Dwight. MarketBeat recorded 15 mentions for Clorox and 8 mentions for Church & Dwight. Church & Dwight's average media sentiment score of 1.60 beat Clorox's score of 0.53 indicating that Church & Dwight is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Church & Dwight
8 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Very Positive
Clorox
5 Very Positive mention(s)
2 Positive mention(s)
6 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Positive

Summary

Clorox beats Church & Dwight on 10 of the 19 factors compared between the two stocks.

How does Clorox compare to Procter & Gamble?

Procter & Gamble (NYSE:PG) and Clorox (NYSE:CLX) are both large-cap consumer staples companies, but which is the superior business? We will contrast the two companies based on the strength of their risk, valuation, institutional ownership, earnings, media sentiment, dividends, profitability and analyst recommendations.

Procter & Gamble presently has a consensus price target of $161.42, indicating a potential upside of 8.76%. Clorox has a consensus price target of $103.40, indicating a potential upside of 8.74%. Given Procter & Gamble's stronger consensus rating and higher probable upside, research analysts clearly believe Procter & Gamble is more favorable than Clorox.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Procter & Gamble
0 Sell rating(s)
10 Hold rating(s)
12 Buy rating(s)
0 Strong Buy rating(s)
2.55
Clorox
5 Sell rating(s)
11 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
1.76

Procter & Gamble pays an annual dividend of $4.35 per share and has a dividend yield of 2.9%. Clorox pays an annual dividend of $4.96 per share and has a dividend yield of 5.2%. Procter & Gamble pays out 63.6% of its earnings in the form of a dividend. Clorox pays out 80.5% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Procter & Gamble has raised its dividend for 70 consecutive years and Clorox has raised its dividend for 47 consecutive years.

Procter & Gamble has a beta of 0.39, meaning that its stock price is 61% less volatile than the broader market. Comparatively, Clorox has a beta of 0.54, meaning that its stock price is 46% less volatile than the broader market.

Procter & Gamble has higher revenue and earnings than Clorox. Clorox is trading at a lower price-to-earnings ratio than Procter & Gamble, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Procter & Gamble$84.28B4.10$15.97B$6.8421.70
Clorox$7.10B1.62$810M$6.1615.44

In the previous week, Procter & Gamble had 37 more articles in the media than Clorox. MarketBeat recorded 52 mentions for Procter & Gamble and 15 mentions for Clorox. Procter & Gamble's average media sentiment score of 0.89 beat Clorox's score of 0.53 indicating that Procter & Gamble is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Procter & Gamble
31 Very Positive mention(s)
7 Positive mention(s)
7 Neutral mention(s)
4 Negative mention(s)
2 Very Negative mention(s)
Positive
Clorox
5 Very Positive mention(s)
2 Positive mention(s)
6 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Positive

Procter & Gamble has a net margin of 19.16% compared to Clorox's net margin of 11.18%. Clorox's return on equity of 443.64% beat Procter & Gamble's return on equity.

Company Net Margins Return on Equity Return on Assets
Procter & Gamble19.16% 32.00% 13.27%
Clorox 11.18%443.64%14.32%

65.8% of Procter & Gamble shares are owned by institutional investors. Comparatively, 78.5% of Clorox shares are owned by institutional investors. 0.2% of Procter & Gamble shares are owned by company insiders. Comparatively, 0.6% of Clorox shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

Summary

Procter & Gamble beats Clorox on 13 of the 19 factors compared between the two stocks.

How does Clorox compare to Kimberly-Clark?

Kimberly-Clark (NASDAQ:KMB) and Clorox (NYSE:CLX) are both large-cap consumer staples companies, but which is the better investment? We will contrast the two businesses based on the strength of their dividends, earnings, risk, media sentiment, institutional ownership, profitability, analyst recommendations and valuation.

Kimberly-Clark has a beta of 0.26, suggesting that its share price is 74% less volatile than the broader market. Comparatively, Clorox has a beta of 0.54, suggesting that its share price is 46% less volatile than the broader market.

In the previous week, Kimberly-Clark had 1 more articles in the media than Clorox. MarketBeat recorded 16 mentions for Kimberly-Clark and 15 mentions for Clorox. Kimberly-Clark's average media sentiment score of 1.13 beat Clorox's score of 0.53 indicating that Kimberly-Clark is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Kimberly-Clark
11 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Positive
Clorox
5 Very Positive mention(s)
2 Positive mention(s)
6 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Positive

Kimberly-Clark has higher revenue and earnings than Clorox. Clorox is trading at a lower price-to-earnings ratio than Kimberly-Clark, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Kimberly-Clark$16.45B2.22$2.02B$6.3717.30
Clorox$7.10B1.62$810M$6.1615.44

Kimberly-Clark has a net margin of 12.80% compared to Clorox's net margin of 11.18%. Clorox's return on equity of 443.64% beat Kimberly-Clark's return on equity.

Company Net Margins Return on Equity Return on Assets
Kimberly-Clark12.80% 152.79% 14.43%
Clorox 11.18%443.64%14.32%

Kimberly-Clark presently has a consensus target price of $116.14, indicating a potential upside of 5.41%. Clorox has a consensus target price of $103.40, indicating a potential upside of 8.74%. Given Clorox's higher probable upside, analysts plainly believe Clorox is more favorable than Kimberly-Clark.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Kimberly-Clark
1 Sell rating(s)
11 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.19
Clorox
5 Sell rating(s)
11 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
1.76

Kimberly-Clark pays an annual dividend of $5.12 per share and has a dividend yield of 4.6%. Clorox pays an annual dividend of $4.96 per share and has a dividend yield of 5.2%. Kimberly-Clark pays out 80.4% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Clorox pays out 80.5% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Kimberly-Clark has raised its dividend for 54 consecutive years and Clorox has raised its dividend for 47 consecutive years.

76.3% of Kimberly-Clark shares are owned by institutional investors. Comparatively, 78.5% of Clorox shares are owned by institutional investors. 0.8% of Kimberly-Clark shares are owned by company insiders. Comparatively, 0.6% of Clorox shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Summary

Kimberly-Clark beats Clorox on 14 of the 19 factors compared between the two stocks.

How does Clorox compare to WD-40?

Clorox (NYSE:CLX) and WD-40 (NASDAQ:WDFC) are both consumer staples companies, but which is the better stock? We will contrast the two businesses based on the strength of their profitability, media sentiment, earnings, analyst recommendations, dividends, institutional ownership, valuation and risk.

Clorox pays an annual dividend of $4.96 per share and has a dividend yield of 5.2%. WD-40 pays an annual dividend of $4.08 per share and has a dividend yield of 1.6%. Clorox pays out 80.5% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. WD-40 pays out 62.0% of its earnings in the form of a dividend. Clorox has increased its dividend for 47 consecutive years and WD-40 has increased its dividend for 17 consecutive years. Clorox is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Clorox presently has a consensus price target of $103.40, suggesting a potential upside of 8.74%. WD-40 has a consensus price target of $305.00, suggesting a potential upside of 21.31%. Given WD-40's stronger consensus rating and higher probable upside, analysts plainly believe WD-40 is more favorable than Clorox.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Clorox
5 Sell rating(s)
11 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
1.76
WD-40
0 Sell rating(s)
2 Hold rating(s)
2 Buy rating(s)
1 Strong Buy rating(s)
2.80

Clorox has a beta of 0.54, indicating that its share price is 46% less volatile than the broader market. Comparatively, WD-40 has a beta of 0.26, indicating that its share price is 74% less volatile than the broader market.

In the previous week, WD-40 had 23 more articles in the media than Clorox. MarketBeat recorded 38 mentions for WD-40 and 15 mentions for Clorox. WD-40's average media sentiment score of 0.67 beat Clorox's score of 0.53 indicating that WD-40 is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Clorox
5 Very Positive mention(s)
2 Positive mention(s)
6 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Positive
WD-40
12 Very Positive mention(s)
3 Positive mention(s)
19 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

WD-40 has a net margin of 13.23% compared to Clorox's net margin of 11.18%. Clorox's return on equity of 443.64% beat WD-40's return on equity.

Company Net Margins Return on Equity Return on Assets
Clorox11.18% 443.64% 14.32%
WD-40 13.23%33.53%18.97%

78.5% of Clorox shares are owned by institutional investors. Comparatively, 91.5% of WD-40 shares are owned by institutional investors. 0.6% of Clorox shares are owned by insiders. Comparatively, 0.8% of WD-40 shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

Clorox has higher revenue and earnings than WD-40. Clorox is trading at a lower price-to-earnings ratio than WD-40, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Clorox$7.10B1.62$810M$6.1615.44
WD-40$619.98M5.44$90.99M$6.5838.21

Summary

WD-40 beats Clorox on 14 of the 20 factors compared between the two stocks.

How does Clorox compare to Central Garden & Pet?

Central Garden & Pet (NASDAQ:CENTA) and Clorox (NYSE:CLX) are both household products companies, but which is the superior business? We will compare the two companies based on the strength of their dividends, risk, analyst recommendations, media sentiment, earnings, valuation, profitability and institutional ownership.

Clorox has higher revenue and earnings than Central Garden & Pet. Central Garden & Pet is trading at a lower price-to-earnings ratio than Clorox, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Central Garden & Pet$3.13B0.75$162.84M$2.7513.68
Clorox$7.10B1.62$810M$6.1615.44

Central Garden & Pet presently has a consensus price target of $45.00, suggesting a potential upside of 19.59%. Clorox has a consensus price target of $103.40, suggesting a potential upside of 8.74%. Given Central Garden & Pet's stronger consensus rating and higher probable upside, research analysts clearly believe Central Garden & Pet is more favorable than Clorox.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Central Garden & Pet
1 Sell rating(s)
1 Hold rating(s)
2 Buy rating(s)
2 Strong Buy rating(s)
2.83
Clorox
5 Sell rating(s)
11 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
1.76

In the previous week, Clorox had 13 more articles in the media than Central Garden & Pet. MarketBeat recorded 15 mentions for Clorox and 2 mentions for Central Garden & Pet. Central Garden & Pet's average media sentiment score of 1.45 beat Clorox's score of 0.53 indicating that Central Garden & Pet is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Central Garden & Pet
1 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Clorox
5 Very Positive mention(s)
2 Positive mention(s)
6 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Positive

Clorox has a net margin of 11.18% compared to Central Garden & Pet's net margin of 5.42%. Clorox's return on equity of 443.64% beat Central Garden & Pet's return on equity.

Company Net Margins Return on Equity Return on Assets
Central Garden & Pet5.42% 11.55% 5.04%
Clorox 11.18%443.64%14.32%

50.8% of Central Garden & Pet shares are held by institutional investors. Comparatively, 78.5% of Clorox shares are held by institutional investors. 20.3% of Central Garden & Pet shares are held by insiders. Comparatively, 0.6% of Clorox shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

Central Garden & Pet has a beta of 0.57, suggesting that its share price is 43% less volatile than the broader market. Comparatively, Clorox has a beta of 0.54, suggesting that its share price is 46% less volatile than the broader market.

Summary

Clorox beats Central Garden & Pet on 10 of the 17 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding CLX and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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CLX vs. The Competition

MetricCloroxCONS PD IndustryStaples SectorNYSE Exchange
Market Cap$11.68B$30.64B$16.39B$23.46B
Dividend Yield5.14%3.22%3.33%4.02%
P/E Ratio15.4475.9726.3931.06
Price / Sales1.621.6144.2019.77
Price / Cash10.0213.6313.3718.64
Price / Book24.1311.155.984.77
Net Income$810M$1.30B$668.93M$1.06B
7 Day Performance-2.25%-4.13%-1.81%-0.56%
1 Month Performance-1.71%-1.42%-2.46%-0.11%
1 Year Performance-24.86%-15.36%-13.48%16.64%

Clorox Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
CLX
Clorox
4.6579 of 5 stars
$95.09
-1.5%
$103.40
+8.7%
-23.7%$11.68B$7.10B15.447,600
CHD
Church & Dwight
3.9749 of 5 stars
$97.44
-1.2%
$102.59
+5.3%
-1.7%$23.09B$6.20B32.055,550
PG
Procter & Gamble
4.5031 of 5 stars
$149.37
-1.3%
$161.47
+8.1%
-6.2%$347.82B$84.28B21.84109,000
KMB
Kimberly-Clark
3.9865 of 5 stars
$113.01
-1.5%
$115.43
+2.1%
-13.1%$37.51B$16.45B17.7436,000
WDFC
WD-40
4.7847 of 5 stars
$246.45
+0.3%
$270.00
+9.6%
+18.6%$3.31B$619.98M41.91580

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This page (NYSE:CLX) was last updated on 7/13/2026 by MarketBeat.com Staff.
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