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Clorox (CLX) Competitors

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$138.59 -1.19 (-0.85%)
Closing price 04/21/2025 03:58 PM Eastern
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$137.87 -0.72 (-0.52%)
As of 08:57 AM Eastern
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CLX vs. KMB, CHD, WDFC, CENTA, SPB, ODC, PG, CL, DEO, and MNST

Should you be buying Clorox stock or one of its competitors? The main competitors of Clorox include Kimberly-Clark (KMB), Church & Dwight (CHD), WD-40 (WDFC), Central Garden & Pet (CENTA), Spectrum Brands (SPB), Oil-Dri Co. of America (ODC), Procter & Gamble (PG), Colgate-Palmolive (CL), Diageo (DEO), and Monster Beverage (MNST).

Clorox vs.

Kimberly-Clark (NYSE:KMB) and Clorox (NYSE:CLX) are both large-cap consumer staples companies, but which is the superior investment? We will contrast the two businesses based on the strength of their community ranking, earnings, risk, analyst recommendations, profitability, valuation, dividends, institutional ownership and media sentiment.

Kimberly-Clark has higher revenue and earnings than Clorox. Kimberly-Clark is trading at a lower price-to-earnings ratio than Clorox, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Kimberly-Clark$20.06B2.31$2.55B$7.5518.54
Clorox$7.17B2.38$280M$3.6637.87

Kimberly-Clark received 193 more outperform votes than Clorox when rated by MarketBeat users. Likewise, 49.51% of users gave Kimberly-Clark an outperform vote while only 38.58% of users gave Clorox an outperform vote.

CompanyUnderperformOutperform
Kimberly-ClarkOutperform Votes
551
49.51%
Underperform Votes
562
50.49%
CloroxOutperform Votes
358
38.58%
Underperform Votes
570
61.42%

76.3% of Kimberly-Clark shares are held by institutional investors. Comparatively, 78.5% of Clorox shares are held by institutional investors. 0.6% of Kimberly-Clark shares are held by company insiders. Comparatively, 0.6% of Clorox shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

Kimberly-Clark presently has a consensus target price of $146.31, indicating a potential upside of 4.52%. Clorox has a consensus target price of $153.83, indicating a potential upside of 11.00%. Given Clorox's higher probable upside, analysts clearly believe Clorox is more favorable than Kimberly-Clark.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Kimberly-Clark
2 Sell rating(s)
8 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.14
Clorox
3 Sell rating(s)
9 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
1.85

Kimberly-Clark has a beta of 0.37, indicating that its stock price is 63% less volatile than the S&P 500. Comparatively, Clorox has a beta of 0.61, indicating that its stock price is 39% less volatile than the S&P 500.

Kimberly-Clark pays an annual dividend of $5.04 per share and has a dividend yield of 3.6%. Clorox pays an annual dividend of $4.88 per share and has a dividend yield of 3.5%. Kimberly-Clark pays out 66.8% of its earnings in the form of a dividend. Clorox pays out 133.3% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Kimberly-Clark has increased its dividend for 54 consecutive years and Clorox has increased its dividend for 47 consecutive years. Kimberly-Clark is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

In the previous week, Kimberly-Clark had 9 more articles in the media than Clorox. MarketBeat recorded 32 mentions for Kimberly-Clark and 23 mentions for Clorox. Kimberly-Clark's average media sentiment score of 1.23 beat Clorox's score of 0.57 indicating that Kimberly-Clark is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Kimberly-Clark
22 Very Positive mention(s)
2 Positive mention(s)
6 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Clorox
11 Very Positive mention(s)
3 Positive mention(s)
4 Neutral mention(s)
3 Negative mention(s)
0 Very Negative mention(s)
Positive

Kimberly-Clark has a net margin of 12.69% compared to Clorox's net margin of 6.38%. Clorox's return on equity of 316.87% beat Kimberly-Clark's return on equity.

Company Net Margins Return on Equity Return on Assets
Kimberly-Clark12.69% 201.43% 14.45%
Clorox 6.38%316.87%15.29%

Summary

Kimberly-Clark beats Clorox on 14 of the 21 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding {thisCompany.Symbol} and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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CLX vs. The Competition

MetricCloroxPolishes & sanitation goods IndustryStaples SectorNYSE Exchange
Market Cap$17.07B$17.07B$17.23B$18.10B
Dividend Yield3.50%3.50%2.99%4.16%
P/E Ratio37.8737.8715.3530.45
Price / Sales2.382.383.9926.30
Price / Cash18.8818.8816.3917.53
Price / Book141.42141.426.284.21
Net Income$280M$280M$737.42M$1.02B
7 Day Performance-1.55%-1.55%0.75%-1.45%
1 Month Performance-4.34%-4.34%-6.11%-8.95%
1 Year Performance-3.46%-3.46%-2.29%-0.09%

Clorox Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
CLX
Clorox
4.0129 of 5 stars
$138.59
-0.9%
$153.83
+11.0%
-3.5%$17.07B$7.17B37.879,000
KMB
Kimberly-Clark
4.5463 of 5 stars
$142.69
+2.1%
$145.38
+1.9%
+10.4%$47.32B$20.06B18.9044,000Positive News
CHD
Church & Dwight
4.3247 of 5 stars
$105.85
+1.4%
$111.44
+5.3%
-1.1%$26.05B$6.11B44.665,250Positive News
WDFC
WD-40
4.0331 of 5 stars
$225.13
+1.4%
$301.00
+33.7%
-4.4%$3.05B$610.64M43.13580Positive News
CENTA
Central Garden & Pet
3.7832 of 5 stars
$32.15
+1.4%
$41.00
+27.5%
-12.2%$2.11B$3.22B17.667,000Positive News
SPB
Spectrum Brands
4.1722 of 5 stars
$61.47
-0.2%
$101.57
+65.2%
-26.7%$1.62B$2.97B15.1011,000
ODC
Oil-Dri Co. of America
2.5349 of 5 stars
$43.44
+0.3%
N/A+141.0%$634.01M$465.34M14.04870Insider Trade
News Coverage
PG
Procter & Gamble
4.3685 of 5 stars
$169.94
+1.8%
$181.50
+6.8%
+4.9%$398.48B$84.35B27.06106,000Upcoming Earnings
Positive News
CL
Colgate-Palmolive
4.2411 of 5 stars
$95.19
+1.3%
$101.67
+6.8%
+8.7%$77.21B$20.10B27.0433,800Upcoming Earnings
Positive News
DEO
Diageo
2.8131 of 5 stars
$111.12
+1.5%
$129.00
+16.1%
-22.0%$61.82B$20.21B16.2228,600Positive News
MNST
Monster Beverage
3.3852 of 5 stars
$58.49
+0.6%
$56.44
-3.5%
+9.2%$56.92B$7.49B37.494,090Short Interest ↓
Positive News

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This page (NYSE:CLX) was last updated on 4/22/2025 by MarketBeat.com Staff
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