Which has higher earnings and valuation, CLX or WDFC?

Clorox has higher revenue and earnings than WD-40. Clorox is trading at a lower price-to-earnings ratio than WD-40, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio Clorox $7.10B 1.63 $810M $6.16 15.57 WD-40 $636.48M 4.80 $90.99M $5.88 38.64

Is CLX or WDFC more profitable?

WD-40 has a net margin of 12.57% compared to Clorox's net margin of 11.18%. Clorox's return on equity of 443.64% beat WD-40's return on equity. Company Net Margins Return on Equity Return on Assets Clorox 11.18% 443.64% 14.32% WD-40 12.57% 30.23% 17.15%

Does the media refer more to CLX or WDFC?

In the previous week, Clorox had 14 more articles in the media than WD-40. MarketBeat recorded 17 mentions for Clorox and 3 mentions for WD-40. Clorox's average media sentiment score of 0.90 beat WD-40's score of 0.33 indicating that Clorox is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Clorox 10 Very Positive mention(s) 2 Positive mention(s) 3 Neutral mention(s) 2 Negative mention(s) 0 Very Negative mention(s) Positive WD-40 0 Very Positive mention(s) 0 Positive mention(s) 2 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Neutral

Which has stronger earnings and valuation, WDFC or CENTA?

Central Garden & Pet has higher revenue and earnings than WD-40. Central Garden & Pet is trading at a lower price-to-earnings ratio than WD-40, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio WD-40 $636.48M 4.80 $90.99M $5.88 38.64 Central Garden & Pet $3.16B 0.75 $162.84M $2.75 13.74

Does the media refer more to WDFC or CENTA?

In the previous week, WD-40 and WD-40 both had 3 articles in the media. Central Garden & Pet's average media sentiment score of 0.50 beat WD-40's score of 0.33 indicating that Central Garden & Pet is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment WD-40 0 Very Positive mention(s) 0 Positive mention(s) 2 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Neutral Central Garden & Pet 0 Very Positive mention(s) 0 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive

Which has stronger earnings & valuation, WDFC or SPB?

Spectrum Brands has higher revenue and earnings than WD-40. Spectrum Brands is trading at a lower price-to-earnings ratio than WD-40, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio WD-40 $636.48M 4.80 $90.99M $5.88 38.64 Spectrum Brands $2.82B 0.69 $99.70M $5.24 15.98

Is WDFC or SPB more profitable?

WD-40 has a net margin of 12.57% compared to Spectrum Brands' net margin of 4.47%. WD-40's return on equity of 30.23% beat Spectrum Brands' return on equity. Company Net Margins Return on Equity Return on Assets WD-40 12.57% 30.23% 17.15% Spectrum Brands 4.47% 8.23% 4.53%

Does the media refer more to WDFC or SPB?

In the previous week, Spectrum Brands had 2 more articles in the media than WD-40. MarketBeat recorded 5 mentions for Spectrum Brands and 3 mentions for WD-40. WD-40's average media sentiment score of 0.33 beat Spectrum Brands' score of 0.28 indicating that WD-40 is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment WD-40 0 Very Positive mention(s) 0 Positive mention(s) 2 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Neutral Spectrum Brands 2 Very Positive mention(s) 0 Positive mention(s) 1 Neutral mention(s) 1 Negative mention(s) 0 Very Negative mention(s) Neutral

Do analysts rate WDFC or ODC?

WD-40 currently has a consensus target price of $270.00, indicating a potential upside of 18.83%. Given WD-40's higher probable upside, research analysts clearly believe WD-40 is more favorable than Oil-Dri Corporation Of America. Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score WD-40 0 Sell rating(s) 1 Hold rating(s) 2 Buy rating(s) 0 Strong Buy rating(s) 2.67 Oil-Dri Corporation Of America 0 Sell rating(s) 0 Hold rating(s) 1 Buy rating(s) 0 Strong Buy rating(s) 3.00

Does the media prefer WDFC or ODC?

In the previous week, WD-40 had 1 more articles in the media than Oil-Dri Corporation Of America. MarketBeat recorded 3 mentions for WD-40 and 2 mentions for Oil-Dri Corporation Of America. WD-40's average media sentiment score of 0.33 beat Oil-Dri Corporation Of America's score of 0.25 indicating that WD-40 is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment WD-40 0 Very Positive mention(s) 0 Positive mention(s) 2 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Neutral Oil-Dri Corporation Of America 0 Very Positive mention(s) 0 Positive mention(s) 2 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Neutral

Which has stronger earnings & valuation, PG or WDFC?

Procter & Gamble has higher revenue and earnings than WD-40. Procter & Gamble is trading at a lower price-to-earnings ratio than WD-40, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio Procter & Gamble $86.72B 4.05 $15.97B $6.84 22.05 WD-40 $636.48M 4.80 $90.99M $5.88 38.64

Is PG or WDFC more profitable?

Procter & Gamble has a net margin of 19.16% compared to WD-40's net margin of 12.57%. Procter & Gamble's return on equity of 32.00% beat WD-40's return on equity. Company Net Margins Return on Equity Return on Assets Procter & Gamble 19.16% 32.00% 13.27% WD-40 12.57% 30.23% 17.15%

Does the media refer more to PG or WDFC?

In the previous week, Procter & Gamble had 69 more articles in the media than WD-40. MarketBeat recorded 72 mentions for Procter & Gamble and 3 mentions for WD-40. Procter & Gamble's average media sentiment score of 1.45 beat WD-40's score of 0.33 indicating that Procter & Gamble is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Procter & Gamble 63 Very Positive mention(s) 1 Positive mention(s) 7 Neutral mention(s) 1 Negative mention(s) 0 Very Negative mention(s) Positive WD-40 0 Very Positive mention(s) 0 Positive mention(s) 2 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Neutral

WD-40 (WDFC) Competitors

$227.21 0.00 (0.00%)

Closing price 06/18/2026 04:00 PM Eastern

Extended Trading

$227.36 +0.16 (+0.07%)

As of 06/18/2026 04:31 PM Eastern

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WDFC vs. CLX, CENTA, SPB, ODC, and PG

Should you buy WD-40 stock or one of its competitors? MarketBeat compares WD-40 with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with WD-40 include Clorox (CLX), Central Garden & Pet (CENTA), Spectrum Brands (SPB), Oil-Dri Corporation Of America (ODC), and Procter & Gamble (PG). These companies are all part of the "household products" industry.

How does WD-40 compare to Clorox?

Clorox (NYSE:CLX) and WD-40 (NASDAQ:WDFC) are both consumer staples companies, but which is the superior investment? We will contrast the two businesses based on the strength of their institutional ownership, dividends, analyst recommendations, media sentiment, risk, profitability, valuation and earnings.

78.5% of Clorox shares are held by institutional investors. Comparatively, 91.5% of WD-40 shares are held by institutional investors. 0.6% of Clorox shares are held by insiders. Comparatively, 0.8% of WD-40 shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

Clorox presently has a consensus target price of $103.40, suggesting a potential upside of 7.82%. WD-40 has a consensus target price of $270.00, suggesting a potential upside of 18.83%. Given WD-40's stronger consensus rating and higher possible upside, analysts clearly believe WD-40 is more favorable than Clorox.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Clorox	5 Sell rating(s)	11 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	1.76
WD-40	0 Sell rating(s)	1 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.67

WD-40 has a net margin of 12.57% compared to Clorox's net margin of 11.18%. Clorox's return on equity of 443.64% beat WD-40's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Clorox	11.18%	443.64%	14.32%
WD-40	12.57%	30.23%	17.15%

Clorox has a beta of 0.56, indicating that its stock price is 44% less volatile than the broader market. Comparatively, WD-40 has a beta of 0.3, indicating that its stock price is 70% less volatile than the broader market.

Clorox pays an annual dividend of $4.96 per share and has a dividend yield of 5.2%. WD-40 pays an annual dividend of $4.08 per share and has a dividend yield of 1.8%. Clorox pays out 80.5% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. WD-40 pays out 69.4% of its earnings in the form of a dividend. Clorox has raised its dividend for 47 consecutive years and WD-40 has raised its dividend for 17 consecutive years. Clorox is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

In the previous week, Clorox had 14 more articles in the media than WD-40. MarketBeat recorded 17 mentions for Clorox and 3 mentions for WD-40. Clorox's average media sentiment score of 0.90 beat WD-40's score of 0.33 indicating that Clorox is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Clorox	10 Very Positive mention(s)	2 Positive mention(s)	3 Neutral mention(s)	2 Negative mention(s)	0 Very Negative mention(s)	Positive
WD-40	0 Very Positive mention(s)	0 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral

Clorox has higher revenue and earnings than WD-40. Clorox is trading at a lower price-to-earnings ratio than WD-40, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Clorox	$7.10B	1.63	$810M	$6.16	15.57
WD-40	$636.48M	4.80	$90.99M	$5.88	38.64

Summary

WD-40 beats Clorox on 10 of the 19 factors compared between the two stocks.

How does WD-40 compare to Central Garden & Pet?

WD-40 (NASDAQ:WDFC) and Central Garden & Pet (NASDAQ:CENTA) are both mid-cap household products companies, but which is the better investment? We will compare the two businesses based on the strength of their profitability, media sentiment, earnings, institutional ownership, dividends, analyst recommendations, valuation and risk.

91.5% of WD-40 shares are owned by institutional investors. Comparatively, 50.8% of Central Garden & Pet shares are owned by institutional investors. 0.8% of WD-40 shares are owned by company insiders. Comparatively, 20.3% of Central Garden & Pet shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

WD-40 has a net margin of 12.57% compared to Central Garden & Pet's net margin of 5.42%. WD-40's return on equity of 30.23% beat Central Garden & Pet's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
WD-40	12.57%	30.23%	17.15%
Central Garden & Pet	5.42%	11.55%	5.04%

Central Garden & Pet has higher revenue and earnings than WD-40. Central Garden & Pet is trading at a lower price-to-earnings ratio than WD-40, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
WD-40	$636.48M	4.80	$90.99M	$5.88	38.64
Central Garden & Pet	$3.16B	0.75	$162.84M	$2.75	13.74

In the previous week, WD-40 and WD-40 both had 3 articles in the media. Central Garden & Pet's average media sentiment score of 0.50 beat WD-40's score of 0.33 indicating that Central Garden & Pet is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
WD-40	0 Very Positive mention(s)	0 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral
Central Garden & Pet	0 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

WD-40 presently has a consensus price target of $270.00, indicating a potential upside of 18.83%. Central Garden & Pet has a consensus price target of $45.00, indicating a potential upside of 19.11%. Given Central Garden & Pet's stronger consensus rating and higher possible upside, analysts plainly believe Central Garden & Pet is more favorable than WD-40.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
WD-40	0 Sell rating(s)	1 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.67
Central Garden & Pet	1 Sell rating(s)	1 Hold rating(s)	2 Buy rating(s)	2 Strong Buy rating(s)	2.83

WD-40 has a beta of 0.3, suggesting that its share price is 70% less volatile than the broader market. Comparatively, Central Garden & Pet has a beta of 0.59, suggesting that its share price is 41% less volatile than the broader market.

Summary

Central Garden & Pet beats WD-40 on 8 of the 15 factors compared between the two stocks.

How does WD-40 compare to Spectrum Brands?

WD-40 (NASDAQ:WDFC) and Spectrum Brands (NYSE:SPB) are both household products companies, but which is the better investment? We will compare the two businesses based on the strength of their media sentiment, valuation, profitability, risk, institutional ownership, analyst recommendations, earnings and dividends.

WD-40 has a beta of 0.3, indicating that its stock price is 70% less volatile than the broader market. Comparatively, Spectrum Brands has a beta of 0.65, indicating that its stock price is 35% less volatile than the broader market.

Spectrum Brands has higher revenue and earnings than WD-40. Spectrum Brands is trading at a lower price-to-earnings ratio than WD-40, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
WD-40	$636.48M	4.80	$90.99M	$5.88	38.64
Spectrum Brands	$2.82B	0.69	$99.70M	$5.24	15.98

91.5% of WD-40 shares are held by institutional investors. 0.8% of WD-40 shares are held by company insiders. Comparatively, 3.9% of Spectrum Brands shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

WD-40 currently has a consensus price target of $270.00, suggesting a potential upside of 18.83%. Spectrum Brands has a consensus price target of $86.00, suggesting a potential upside of 2.69%. Given WD-40's stronger consensus rating and higher probable upside, analysts clearly believe WD-40 is more favorable than Spectrum Brands.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
WD-40	0 Sell rating(s)	1 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.67
Spectrum Brands	0 Sell rating(s)	3 Hold rating(s)	3 Buy rating(s)	0 Strong Buy rating(s)	2.50

WD-40 pays an annual dividend of $4.08 per share and has a dividend yield of 1.8%. Spectrum Brands pays an annual dividend of $1.88 per share and has a dividend yield of 2.2%. WD-40 pays out 69.4% of its earnings in the form of a dividend. Spectrum Brands pays out 35.9% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. WD-40 has raised its dividend for 17 consecutive years and Spectrum Brands has raised its dividend for 1 consecutive years. Spectrum Brands is clearly the better dividend stock, given its higher yield and lower payout ratio.

WD-40 has a net margin of 12.57% compared to Spectrum Brands' net margin of 4.47%. WD-40's return on equity of 30.23% beat Spectrum Brands' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
WD-40	12.57%	30.23%	17.15%
Spectrum Brands	4.47%	8.23%	4.53%

In the previous week, Spectrum Brands had 2 more articles in the media than WD-40. MarketBeat recorded 5 mentions for Spectrum Brands and 3 mentions for WD-40. WD-40's average media sentiment score of 0.33 beat Spectrum Brands' score of 0.28 indicating that WD-40 is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
WD-40	0 Very Positive mention(s)	0 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral
Spectrum Brands	2 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Neutral

Summary

WD-40 beats Spectrum Brands on 11 of the 19 factors compared between the two stocks.

How does WD-40 compare to Oil-Dri Corporation Of America?

WD-40 (NASDAQ:WDFC) and Oil-Dri Corporation Of America (NYSE:ODC) are both household products companies, but which is the superior investment? We will contrast the two businesses based on the strength of their profitability, institutional ownership, valuation, earnings, dividends, media sentiment, risk and analyst recommendations.

WD-40 pays an annual dividend of $4.08 per share and has a dividend yield of 1.8%. Oil-Dri Corporation Of America pays an annual dividend of $0.82 per share and has a dividend yield of 0.9%. WD-40 pays out 69.4% of its earnings in the form of a dividend. Oil-Dri Corporation Of America pays out 21.1% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. WD-40 has increased its dividend for 17 consecutive years and Oil-Dri Corporation Of America has increased its dividend for 11 consecutive years. WD-40 is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

In the previous week, WD-40 had 1 more articles in the media than Oil-Dri Corporation Of America. MarketBeat recorded 3 mentions for WD-40 and 2 mentions for Oil-Dri Corporation Of America. WD-40's average media sentiment score of 0.33 beat Oil-Dri Corporation Of America's score of 0.25 indicating that WD-40 is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
WD-40	0 Very Positive mention(s)	0 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral
Oil-Dri Corporation Of America	0 Very Positive mention(s)	0 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral

91.5% of WD-40 shares are owned by institutional investors. Comparatively, 49.0% of Oil-Dri Corporation Of America shares are owned by institutional investors. 0.8% of WD-40 shares are owned by insiders. Comparatively, 11.7% of Oil-Dri Corporation Of America shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

WD-40 has a net margin of 12.57% compared to Oil-Dri Corporation Of America's net margin of 11.35%. WD-40's return on equity of 30.23% beat Oil-Dri Corporation Of America's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
WD-40	12.57%	30.23%	17.15%
Oil-Dri Corporation Of America	11.35%	20.53%	14.17%

WD-40 has higher revenue and earnings than Oil-Dri Corporation Of America. Oil-Dri Corporation Of America is trading at a lower price-to-earnings ratio than WD-40, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
WD-40	$636.48M	4.80	$90.99M	$5.88	38.64
Oil-Dri Corporation Of America	$485.57M	2.83	$54M	$3.89	24.40

WD-40 currently has a consensus target price of $270.00, indicating a potential upside of 18.83%. Given WD-40's higher probable upside, research analysts clearly believe WD-40 is more favorable than Oil-Dri Corporation Of America.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
WD-40	0 Sell rating(s)	1 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.67
Oil-Dri Corporation Of America	0 Sell rating(s)	0 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	3.00

WD-40 has a beta of 0.3, indicating that its share price is 70% less volatile than the broader market. Comparatively, Oil-Dri Corporation Of America has a beta of 0.81, indicating that its share price is 19% less volatile than the broader market.

Summary

WD-40 beats Oil-Dri Corporation Of America on 15 of the 19 factors compared between the two stocks.

How does WD-40 compare to Procter & Gamble?

Procter & Gamble (NYSE:PG) and WD-40 (NASDAQ:WDFC) are both consumer staples companies, but which is the better investment? We will compare the two businesses based on the strength of their risk, dividends, valuation, media sentiment, analyst recommendations, institutional ownership, profitability and earnings.

Procter & Gamble has higher revenue and earnings than WD-40. Procter & Gamble is trading at a lower price-to-earnings ratio than WD-40, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Procter & Gamble	$86.72B	4.05	$15.97B	$6.84	22.05
WD-40	$636.48M	4.80	$90.99M	$5.88	38.64

Procter & Gamble pays an annual dividend of $4.35 per share and has a dividend yield of 2.9%. WD-40 pays an annual dividend of $4.08 per share and has a dividend yield of 1.8%. Procter & Gamble pays out 63.6% of its earnings in the form of a dividend. WD-40 pays out 69.4% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Procter & Gamble has raised its dividend for 70 consecutive years and WD-40 has raised its dividend for 17 consecutive years. Procter & Gamble is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Procter & Gamble presently has a consensus price target of $160.78, suggesting a potential upside of 6.58%. WD-40 has a consensus price target of $270.00, suggesting a potential upside of 18.83%. Given WD-40's stronger consensus rating and higher probable upside, analysts clearly believe WD-40 is more favorable than Procter & Gamble.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Procter & Gamble	0 Sell rating(s)	10 Hold rating(s)	11 Buy rating(s)	0 Strong Buy rating(s)	2.52
WD-40	0 Sell rating(s)	1 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.67

Procter & Gamble has a beta of 0.39, indicating that its stock price is 61% less volatile than the broader market. Comparatively, WD-40 has a beta of 0.3, indicating that its stock price is 70% less volatile than the broader market.

In the previous week, Procter & Gamble had 69 more articles in the media than WD-40. MarketBeat recorded 72 mentions for Procter & Gamble and 3 mentions for WD-40. Procter & Gamble's average media sentiment score of 1.45 beat WD-40's score of 0.33 indicating that Procter & Gamble is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Procter & Gamble	63 Very Positive mention(s)	1 Positive mention(s)	7 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Positive
WD-40	0 Very Positive mention(s)	0 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral

65.8% of Procter & Gamble shares are held by institutional investors. Comparatively, 91.5% of WD-40 shares are held by institutional investors. 0.2% of Procter & Gamble shares are held by insiders. Comparatively, 0.8% of WD-40 shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

Procter & Gamble has a net margin of 19.16% compared to WD-40's net margin of 12.57%. Procter & Gamble's return on equity of 32.00% beat WD-40's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Procter & Gamble	19.16%	32.00%	13.27%
WD-40	12.57%	30.23%	17.15%

Summary

Procter & Gamble beats WD-40 on 12 of the 19 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding WDFC and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.

Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.

WDFC vs. The Competition

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Metric	WD-40	CONS PD Industry	Staples Sector	NASDAQ Exchange
Market Cap	$3.06B	$30.65B	$16.18B	$12.59B
Dividend Yield	1.80%	3.26%	3.50%	5.81%
P/E Ratio	38.64	72.82	25.68	24.44
Price / Sales	4.80	1.59	46.86	122.27
Price / Cash	34.56	32.37	16.57	55.09
Price / Book	11.47	10.91	5.80	6.58
Net Income	$90.99M	$1.30B	$677.66M	$337.17M
7 Day Performance	1.88%	-0.87%	-1.35%	0.83%
1 Month Performance	10.03%	17.02%	1.90%	2.25%
1 Year Performance	-3.25%	-11.73%	-11.86%	36.14%

WD-40 Competitors List

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Company	MarketRank	Share Price	Analysts' Price Target	1Y Price Performance	Market Cap	Revenue	P/E Ratio	Employee Count	Indicator(s)
WDFC WD-40	3.9229 of 5 stars	$227.21 flat	$270.00 +18.8%	-3.2%	$3.06B	$636.48M	38.64	580	Dividend Announcement High Trading Volume
CLX Clorox	4.8614 of 5 stars	$96.74 -0.1%	$103.40 +6.9%	-20.6%	$11.70B	$7.10B	15.70	7,600
CENTA Central Garden & Pet	4.343 of 5 stars	$37.77 flat	$44.00 +16.5%	+24.1%	$2.36B	$3.13B	13.73	7,000	Positive News Analyst Forecast
SPB Spectrum Brands	2.8445 of 5 stars	$83.26 0.0%	$86.20 +3.5%	+60.8%	$1.93B	$2.81B	15.89	3,000	News Coverage Analyst Forecast Gap Down
ODC Oil-Dri Corporation Of America	2.0273 of 5 stars	$95.40 +1.0%	N/A	+66.2%	$1.38B	$485.57M	24.53	870	Analyst Downgrade

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This page (NASDAQ:WDFC) was last updated on 6/21/2026 by MarketBeat.com Staff.

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WD-40 (WDFC) Competitors

WDFC vs. CLX, CENTA, SPB, ODC, and PG

How does WD-40 compare to Clorox?

Summary

How does WD-40 compare to Central Garden & Pet?

Summary

How does WD-40 compare to Spectrum Brands?

Summary

How does WD-40 compare to Oil-Dri Corporation Of America?

Summary

How does WD-40 compare to Procter & Gamble?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

WDFC vs. The Competition

WD-40 Competitors List

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WD-40 (WDFC) Competitors

WDFC vs. CLX, CENTA, SPB, ODC, and PG

How does WD-40 compare to Clorox?

Do insiders and institutionals hold more shares of CLX or WDFC?

Do analysts prefer CLX or WDFC?

Is CLX or WDFC more profitable?

Which has more risk & volatility, CLX or WDFC?

Is CLX or WDFC a better dividend stock?

Does the media refer more to CLX or WDFC?

Which has higher earnings and valuation, CLX or WDFC?

Summary

How does WD-40 compare to Central Garden & Pet?

Do institutionals & insiders have more ownership in WDFC or CENTA?

Is WDFC or CENTA more profitable?

Which has stronger earnings and valuation, WDFC or CENTA?

Does the media refer more to WDFC or CENTA?

Do analysts recommend WDFC or CENTA?

Which has more risk & volatility, WDFC or CENTA?

Summary

How does WD-40 compare to Spectrum Brands?

Which has more risk & volatility, WDFC or SPB?

Which has stronger earnings & valuation, WDFC or SPB?

Do institutionals and insiders believe in WDFC or SPB?

Do analysts rate WDFC or SPB?

Is WDFC or SPB a better dividend stock?

Is WDFC or SPB more profitable?

Does the media refer more to WDFC or SPB?

Summary

How does WD-40 compare to Oil-Dri Corporation Of America?

Is WDFC or ODC a better dividend stock?

Does the media prefer WDFC or ODC?

Do insiders & institutionals have more ownership in WDFC or ODC?

Is WDFC or ODC more profitable?

Which has stronger earnings & valuation, WDFC or ODC?

Do analysts rate WDFC or ODC?

Which has more volatility and risk, WDFC or ODC?

Summary

How does WD-40 compare to Procter & Gamble?

Which has stronger earnings & valuation, PG or WDFC?

Is PG or WDFC a better dividend stock?

Do analysts prefer PG or WDFC?

Which has more risk and volatility, PG or WDFC?

Does the media refer more to PG or WDFC?

Do insiders & institutionals believe in PG or WDFC?

Is PG or WDFC more profitable?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

WDFC vs. The Competition

WD-40 Competitors List

Related Companies and Tools

MarketBeat All Access Features

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools