Which has better valuation and earnings, CLX or WDFC?

Clorox has higher revenue and earnings than WD-40. Clorox is trading at a lower price-to-earnings ratio than WD-40, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio Clorox $7.10B 1.63 $810M $6.16 15.57 WD-40 $636.48M 4.80 $90.99M $5.88 38.64

Is CLX or WDFC more profitable?

WD-40 has a net margin of 12.57% compared to Clorox's net margin of 11.18%. Clorox's return on equity of 443.64% beat WD-40's return on equity. Company Net Margins Return on Equity Return on Assets Clorox 11.18% 443.64% 14.32% WD-40 12.57% 30.23% 17.15%

Does the media prefer CLX or WDFC?

In the previous week, Clorox had 14 more articles in the media than WD-40. MarketBeat recorded 17 mentions for Clorox and 3 mentions for WD-40. Clorox's average media sentiment score of 0.90 beat WD-40's score of 0.33 indicating that Clorox is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Clorox 10 Very Positive mention(s) 2 Positive mention(s) 3 Neutral mention(s) 2 Negative mention(s) 0 Very Negative mention(s) Positive WD-40 0 Very Positive mention(s) 0 Positive mention(s) 2 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Neutral

Which has better valuation and earnings, CENTA or WDFC?

Central Garden & Pet has higher revenue and earnings than WD-40. Central Garden & Pet is trading at a lower price-to-earnings ratio than WD-40, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio Central Garden & Pet $3.16B 0.75 $162.84M $2.75 13.74 WD-40 $636.48M 4.80 $90.99M $5.88 38.64

Is CENTA or WDFC more profitable?

WD-40 has a net margin of 12.57% compared to Central Garden & Pet's net margin of 5.42%. WD-40's return on equity of 30.23% beat Central Garden & Pet's return on equity. Company Net Margins Return on Equity Return on Assets Central Garden & Pet 5.42% 11.55% 5.04% WD-40 12.57% 30.23% 17.15%

Does the media refer more to CENTA or WDFC?

In the previous week, Central Garden & Pet and Central Garden & Pet both had 3 articles in the media. Central Garden & Pet's average media sentiment score of 0.50 beat WD-40's score of 0.33 indicating that Central Garden & Pet is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Central Garden & Pet 0 Very Positive mention(s) 0 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive WD-40 0 Very Positive mention(s) 0 Positive mention(s) 2 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Neutral

Which has better earnings and valuation, SPB or WDFC?

Spectrum Brands has higher revenue and earnings than WD-40. Spectrum Brands is trading at a lower price-to-earnings ratio than WD-40, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio Spectrum Brands $2.82B 0.69 $99.70M $5.24 15.98 WD-40 $636.48M 4.80 $90.99M $5.88 38.64

Is SPB or WDFC more profitable?

WD-40 has a net margin of 12.57% compared to Spectrum Brands' net margin of 4.47%. WD-40's return on equity of 30.23% beat Spectrum Brands' return on equity. Company Net Margins Return on Equity Return on Assets Spectrum Brands 4.47% 8.23% 4.53% WD-40 12.57% 30.23% 17.15%

Does the media refer more to SPB or WDFC?

In the previous week, Spectrum Brands had 2 more articles in the media than WD-40. MarketBeat recorded 5 mentions for Spectrum Brands and 3 mentions for WD-40. WD-40's average media sentiment score of 0.33 beat Spectrum Brands' score of 0.28 indicating that WD-40 is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Spectrum Brands 2 Very Positive mention(s) 0 Positive mention(s) 1 Neutral mention(s) 1 Negative mention(s) 0 Very Negative mention(s) Neutral WD-40 0 Very Positive mention(s) 0 Positive mention(s) 2 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Neutral

Do analysts prefer ODC or WDFC?

WD-40 has a consensus price target of $270.00, indicating a potential upside of 18.83%. Given WD-40's higher probable upside, analysts clearly believe WD-40 is more favorable than Oil-Dri Corporation Of America. Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Oil-Dri Corporation Of America 0 Sell rating(s) 0 Hold rating(s) 1 Buy rating(s) 0 Strong Buy rating(s) 3.00 WD-40 0 Sell rating(s) 1 Hold rating(s) 2 Buy rating(s) 0 Strong Buy rating(s) 2.67

Does the media refer more to ODC or WDFC?

In the previous week, WD-40 had 1 more articles in the media than Oil-Dri Corporation Of America. MarketBeat recorded 3 mentions for WD-40 and 2 mentions for Oil-Dri Corporation Of America. WD-40's average media sentiment score of 0.33 beat Oil-Dri Corporation Of America's score of 0.25 indicating that WD-40 is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Oil-Dri Corporation Of America 0 Very Positive mention(s) 0 Positive mention(s) 2 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Neutral WD-40 0 Very Positive mention(s) 0 Positive mention(s) 2 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Neutral

Which has better valuation and earnings, WDFC or PG?

Procter & Gamble has higher revenue and earnings than WD-40. Procter & Gamble is trading at a lower price-to-earnings ratio than WD-40, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio WD-40 $636.48M 4.80 $90.99M $5.88 38.64 Procter & Gamble $86.72B 4.05 $15.97B $6.84 22.05

Is WDFC or PG more profitable?

Procter & Gamble has a net margin of 19.16% compared to WD-40's net margin of 12.57%. Procter & Gamble's return on equity of 32.00% beat WD-40's return on equity. Company Net Margins Return on Equity Return on Assets WD-40 12.57% 30.23% 17.15% Procter & Gamble 19.16% 32.00% 13.27%

Does the media favor WDFC or PG?

In the previous week, Procter & Gamble had 69 more articles in the media than WD-40. MarketBeat recorded 72 mentions for Procter & Gamble and 3 mentions for WD-40. Procter & Gamble's average media sentiment score of 1.45 beat WD-40's score of 0.33 indicating that Procter & Gamble is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment WD-40 0 Very Positive mention(s) 0 Positive mention(s) 2 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Neutral Procter & Gamble 63 Very Positive mention(s) 1 Positive mention(s) 7 Neutral mention(s) 1 Negative mention(s) 0 Very Negative mention(s) Positive

WD-40 (WDFC) Competitors

$227.21 0.00 (0.00%)

Closing price 06/18/2026 04:00 PM Eastern

Extended Trading

$227.36 +0.16 (+0.07%)

As of 06/18/2026 04:31 PM Eastern

Compare

WDFC vs. CLX, CENTA, SPB, ODC, and PG

Should you buy WD-40 stock or one of its competitors? MarketBeat compares WD-40 with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with WD-40 include Clorox (CLX), Central Garden & Pet (CENTA), Spectrum Brands (SPB), Oil-Dri Corporation Of America (ODC), and Procter & Gamble (PG). These companies are all part of the "household products" industry.

How does WD-40 compare to Clorox?

Clorox (NYSE:CLX) and WD-40 (NASDAQ:WDFC) are both consumer staples companies, but which is the better stock? We will compare the two companies based on the strength of their media sentiment, valuation, profitability, institutional ownership, earnings, dividends, risk and analyst recommendations.

Clorox has a beta of 0.56, indicating that its share price is 44% less volatile than the broader market. Comparatively, WD-40 has a beta of 0.3, indicating that its share price is 70% less volatile than the broader market.

In the previous week, Clorox had 14 more articles in the media than WD-40. MarketBeat recorded 17 mentions for Clorox and 3 mentions for WD-40. Clorox's average media sentiment score of 0.90 beat WD-40's score of 0.33 indicating that Clorox is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Clorox	10 Very Positive mention(s)	2 Positive mention(s)	3 Neutral mention(s)	2 Negative mention(s)	0 Very Negative mention(s)	Positive
WD-40	0 Very Positive mention(s)	0 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral

78.5% of Clorox shares are owned by institutional investors. Comparatively, 91.5% of WD-40 shares are owned by institutional investors. 0.6% of Clorox shares are owned by company insiders. Comparatively, 0.8% of WD-40 shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

Clorox pays an annual dividend of $4.96 per share and has a dividend yield of 5.2%. WD-40 pays an annual dividend of $4.08 per share and has a dividend yield of 1.8%. Clorox pays out 80.5% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. WD-40 pays out 69.4% of its earnings in the form of a dividend. Clorox has increased its dividend for 47 consecutive years and WD-40 has increased its dividend for 17 consecutive years. Clorox is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Clorox presently has a consensus target price of $103.40, suggesting a potential upside of 7.82%. WD-40 has a consensus target price of $270.00, suggesting a potential upside of 18.83%. Given WD-40's stronger consensus rating and higher possible upside, analysts plainly believe WD-40 is more favorable than Clorox.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Clorox	5 Sell rating(s)	11 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	1.76
WD-40	0 Sell rating(s)	1 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.67

WD-40 has a net margin of 12.57% compared to Clorox's net margin of 11.18%. Clorox's return on equity of 443.64% beat WD-40's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Clorox	11.18%	443.64%	14.32%
WD-40	12.57%	30.23%	17.15%

Clorox has higher revenue and earnings than WD-40. Clorox is trading at a lower price-to-earnings ratio than WD-40, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Clorox	$7.10B	1.63	$810M	$6.16	15.57
WD-40	$636.48M	4.80	$90.99M	$5.88	38.64

Summary

WD-40 beats Clorox on 10 of the 19 factors compared between the two stocks.

How does WD-40 compare to Central Garden & Pet?

Central Garden & Pet (NASDAQ:CENTA) and WD-40 (NASDAQ:WDFC) are both mid-cap household products companies, but which is the superior business? We will compare the two companies based on the strength of their profitability, valuation, risk, dividends, earnings, analyst recommendations, institutional ownership and media sentiment.

Central Garden & Pet presently has a consensus price target of $45.00, indicating a potential upside of 19.11%. WD-40 has a consensus price target of $270.00, indicating a potential upside of 18.83%. Given Central Garden & Pet's stronger consensus rating and higher possible upside, equities analysts clearly believe Central Garden & Pet is more favorable than WD-40.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Central Garden & Pet	1 Sell rating(s)	1 Hold rating(s)	2 Buy rating(s)	2 Strong Buy rating(s)	2.83
WD-40	0 Sell rating(s)	1 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.67

WD-40 has a net margin of 12.57% compared to Central Garden & Pet's net margin of 5.42%. WD-40's return on equity of 30.23% beat Central Garden & Pet's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Central Garden & Pet	5.42%	11.55%	5.04%
WD-40	12.57%	30.23%	17.15%

50.8% of Central Garden & Pet shares are held by institutional investors. Comparatively, 91.5% of WD-40 shares are held by institutional investors. 20.3% of Central Garden & Pet shares are held by company insiders. Comparatively, 0.8% of WD-40 shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

Central Garden & Pet has a beta of 0.59, meaning that its stock price is 41% less volatile than the broader market. Comparatively, WD-40 has a beta of 0.3, meaning that its stock price is 70% less volatile than the broader market.

Central Garden & Pet has higher revenue and earnings than WD-40. Central Garden & Pet is trading at a lower price-to-earnings ratio than WD-40, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Central Garden & Pet	$3.16B	0.75	$162.84M	$2.75	13.74
WD-40	$636.48M	4.80	$90.99M	$5.88	38.64

In the previous week, Central Garden & Pet and Central Garden & Pet both had 3 articles in the media. Central Garden & Pet's average media sentiment score of 0.50 beat WD-40's score of 0.33 indicating that Central Garden & Pet is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Central Garden & Pet	0 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
WD-40	0 Very Positive mention(s)	0 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral

Summary

Central Garden & Pet beats WD-40 on 8 of the 15 factors compared between the two stocks.

How does WD-40 compare to Spectrum Brands?

Spectrum Brands (NYSE:SPB) and WD-40 (NASDAQ:WDFC) are both household products companies, but which is the better investment? We will compare the two companies based on the strength of their risk, institutional ownership, analyst recommendations, media sentiment, earnings, profitability, valuation and dividends.

Spectrum Brands pays an annual dividend of $1.88 per share and has a dividend yield of 2.2%. WD-40 pays an annual dividend of $4.08 per share and has a dividend yield of 1.8%. Spectrum Brands pays out 35.9% of its earnings in the form of a dividend. WD-40 pays out 69.4% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Spectrum Brands has increased its dividend for 1 consecutive years and WD-40 has increased its dividend for 17 consecutive years. Spectrum Brands is clearly the better dividend stock, given its higher yield and lower payout ratio.

91.5% of WD-40 shares are owned by institutional investors. 3.9% of Spectrum Brands shares are owned by insiders. Comparatively, 0.8% of WD-40 shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Spectrum Brands has higher revenue and earnings than WD-40. Spectrum Brands is trading at a lower price-to-earnings ratio than WD-40, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Spectrum Brands	$2.82B	0.69	$99.70M	$5.24	15.98
WD-40	$636.48M	4.80	$90.99M	$5.88	38.64

In the previous week, Spectrum Brands had 2 more articles in the media than WD-40. MarketBeat recorded 5 mentions for Spectrum Brands and 3 mentions for WD-40. WD-40's average media sentiment score of 0.33 beat Spectrum Brands' score of 0.28 indicating that WD-40 is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Spectrum Brands	2 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Neutral
WD-40	0 Very Positive mention(s)	0 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral

Spectrum Brands has a beta of 0.65, meaning that its stock price is 35% less volatile than the broader market. Comparatively, WD-40 has a beta of 0.3, meaning that its stock price is 70% less volatile than the broader market.

Spectrum Brands presently has a consensus price target of $86.00, suggesting a potential upside of 2.69%. WD-40 has a consensus price target of $270.00, suggesting a potential upside of 18.83%. Given WD-40's stronger consensus rating and higher possible upside, analysts plainly believe WD-40 is more favorable than Spectrum Brands.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Spectrum Brands	0 Sell rating(s)	3 Hold rating(s)	3 Buy rating(s)	0 Strong Buy rating(s)	2.50
WD-40	0 Sell rating(s)	1 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.67

WD-40 has a net margin of 12.57% compared to Spectrum Brands' net margin of 4.47%. WD-40's return on equity of 30.23% beat Spectrum Brands' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Spectrum Brands	4.47%	8.23%	4.53%
WD-40	12.57%	30.23%	17.15%

Summary

WD-40 beats Spectrum Brands on 11 of the 19 factors compared between the two stocks.

How does WD-40 compare to Oil-Dri Corporation Of America?

Oil-Dri Corporation Of America (NYSE:ODC) and WD-40 (NASDAQ:WDFC) are both household products companies, but which is the superior stock? We will compare the two companies based on the strength of their earnings, media sentiment, valuation, profitability, risk, analyst recommendations, dividends and institutional ownership.

Oil-Dri Corporation Of America pays an annual dividend of $0.82 per share and has a dividend yield of 0.9%. WD-40 pays an annual dividend of $4.08 per share and has a dividend yield of 1.8%. Oil-Dri Corporation Of America pays out 21.1% of its earnings in the form of a dividend. WD-40 pays out 69.4% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Oil-Dri Corporation Of America has increased its dividend for 11 consecutive years and WD-40 has increased its dividend for 17 consecutive years. WD-40 is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

In the previous week, WD-40 had 1 more articles in the media than Oil-Dri Corporation Of America. MarketBeat recorded 3 mentions for WD-40 and 2 mentions for Oil-Dri Corporation Of America. WD-40's average media sentiment score of 0.33 beat Oil-Dri Corporation Of America's score of 0.25 indicating that WD-40 is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Oil-Dri Corporation Of America	0 Very Positive mention(s)	0 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral
WD-40	0 Very Positive mention(s)	0 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral

WD-40 has higher revenue and earnings than Oil-Dri Corporation Of America. Oil-Dri Corporation Of America is trading at a lower price-to-earnings ratio than WD-40, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Oil-Dri Corporation Of America	$485.57M	2.83	$54M	$3.89	24.40
WD-40	$636.48M	4.80	$90.99M	$5.88	38.64

WD-40 has a consensus price target of $270.00, indicating a potential upside of 18.83%. Given WD-40's higher probable upside, analysts clearly believe WD-40 is more favorable than Oil-Dri Corporation Of America.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Oil-Dri Corporation Of America	0 Sell rating(s)	0 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	3.00
WD-40	0 Sell rating(s)	1 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.67

49.0% of Oil-Dri Corporation Of America shares are owned by institutional investors. Comparatively, 91.5% of WD-40 shares are owned by institutional investors. 11.7% of Oil-Dri Corporation Of America shares are owned by company insiders. Comparatively, 0.8% of WD-40 shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

WD-40 has a net margin of 12.57% compared to Oil-Dri Corporation Of America's net margin of 11.35%. WD-40's return on equity of 30.23% beat Oil-Dri Corporation Of America's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Oil-Dri Corporation Of America	11.35%	20.53%	14.17%
WD-40	12.57%	30.23%	17.15%

Oil-Dri Corporation Of America has a beta of 0.81, meaning that its share price is 19% less volatile than the broader market. Comparatively, WD-40 has a beta of 0.3, meaning that its share price is 70% less volatile than the broader market.

Summary

WD-40 beats Oil-Dri Corporation Of America on 15 of the 19 factors compared between the two stocks.

How does WD-40 compare to Procter & Gamble?

WD-40 (NASDAQ:WDFC) and Procter & Gamble (NYSE:PG) are both consumer staples companies, but which is the better business? We will compare the two companies based on the strength of their valuation, risk, earnings, dividends, institutional ownership, media sentiment, profitability and analyst recommendations.

Procter & Gamble has a net margin of 19.16% compared to WD-40's net margin of 12.57%. Procter & Gamble's return on equity of 32.00% beat WD-40's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
WD-40	12.57%	30.23%	17.15%
Procter & Gamble	19.16%	32.00%	13.27%

Procter & Gamble has higher revenue and earnings than WD-40. Procter & Gamble is trading at a lower price-to-earnings ratio than WD-40, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
WD-40	$636.48M	4.80	$90.99M	$5.88	38.64
Procter & Gamble	$86.72B	4.05	$15.97B	$6.84	22.05

WD-40 has a beta of 0.3, indicating that its share price is 70% less volatile than the broader market. Comparatively, Procter & Gamble has a beta of 0.39, indicating that its share price is 61% less volatile than the broader market.

WD-40 pays an annual dividend of $4.08 per share and has a dividend yield of 1.8%. Procter & Gamble pays an annual dividend of $4.35 per share and has a dividend yield of 2.9%. WD-40 pays out 69.4% of its earnings in the form of a dividend. Procter & Gamble pays out 63.6% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. WD-40 has increased its dividend for 17 consecutive years and Procter & Gamble has increased its dividend for 70 consecutive years. Procter & Gamble is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

WD-40 currently has a consensus price target of $270.00, suggesting a potential upside of 18.83%. Procter & Gamble has a consensus price target of $160.78, suggesting a potential upside of 6.58%. Given WD-40's stronger consensus rating and higher possible upside, research analysts plainly believe WD-40 is more favorable than Procter & Gamble.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
WD-40	0 Sell rating(s)	1 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.67
Procter & Gamble	0 Sell rating(s)	10 Hold rating(s)	11 Buy rating(s)	0 Strong Buy rating(s)	2.52

In the previous week, Procter & Gamble had 69 more articles in the media than WD-40. MarketBeat recorded 72 mentions for Procter & Gamble and 3 mentions for WD-40. Procter & Gamble's average media sentiment score of 1.45 beat WD-40's score of 0.33 indicating that Procter & Gamble is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
WD-40	0 Very Positive mention(s)	0 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral
Procter & Gamble	63 Very Positive mention(s)	1 Positive mention(s)	7 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Positive

91.5% of WD-40 shares are held by institutional investors. Comparatively, 65.8% of Procter & Gamble shares are held by institutional investors. 0.8% of WD-40 shares are held by insiders. Comparatively, 0.2% of Procter & Gamble shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

Summary

Procter & Gamble beats WD-40 on 12 of the 19 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding WDFC and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.

Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.

WDFC vs. The Competition

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Metric	WD-40	CONS PD Industry	Staples Sector	NASDAQ Exchange
Market Cap	$3.06B	$30.65B	$16.18B	$12.59B
Dividend Yield	1.80%	3.26%	3.50%	5.81%
P/E Ratio	38.64	72.82	25.68	24.44
Price / Sales	4.80	1.59	46.86	122.27
Price / Cash	34.56	32.37	16.57	55.09
Price / Book	11.47	10.91	5.80	6.58
Net Income	$90.99M	$1.30B	$677.66M	$337.17M
7 Day Performance	1.88%	-0.87%	-1.35%	0.83%
1 Month Performance	10.03%	17.02%	1.90%	2.25%
1 Year Performance	-3.25%	-11.73%	-11.86%	36.14%

WD-40 Competitors List

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Company	MarketRank	Share Price	Analysts' Price Target	1Y Price Performance	Market Cap	Revenue	P/E Ratio	Employee Count	Indicator(s)
WDFC WD-40	3.9229 of 5 stars	$227.21 flat	$270.00 +18.8%	-3.2%	$3.06B	$636.48M	38.64	580	Dividend Announcement High Trading Volume
CLX Clorox	4.8614 of 5 stars	$96.74 -0.1%	$103.40 +6.9%	-20.6%	$11.70B	$7.10B	15.70	7,600
CENTA Central Garden & Pet	4.3416 of 5 stars	$37.77 flat	$44.00 +16.5%	+24.1%	$2.36B	$3.13B	13.73	7,000	Positive News Analyst Forecast
SPB Spectrum Brands	2.8452 of 5 stars	$83.26 0.0%	$86.20 +3.5%	+60.8%	$1.93B	$2.81B	15.89	3,000	News Coverage Analyst Forecast Gap Down
ODC Oil-Dri Corporation Of America	2.0273 of 5 stars	$95.40 +1.0%	N/A	+66.2%	$1.38B	$485.57M	24.53	870	Analyst Downgrade

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This page (NASDAQ:WDFC) was last updated on 6/21/2026 by MarketBeat.com Staff.

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WD-40 (WDFC) Competitors

WDFC vs. CLX, CENTA, SPB, ODC, and PG

How does WD-40 compare to Clorox?

Summary

How does WD-40 compare to Central Garden & Pet?

Summary

How does WD-40 compare to Spectrum Brands?

Summary

How does WD-40 compare to Oil-Dri Corporation Of America?

Summary

How does WD-40 compare to Procter & Gamble?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

WDFC vs. The Competition

WD-40 Competitors List

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WD-40 (WDFC) Competitors

WDFC vs. CLX, CENTA, SPB, ODC, and PG

How does WD-40 compare to Clorox?

Which has more risk & volatility, CLX or WDFC?

Does the media prefer CLX or WDFC?

Do insiders and institutionals have more ownership in CLX or WDFC?

Is CLX or WDFC a better dividend stock?

Do analysts prefer CLX or WDFC?

Is CLX or WDFC more profitable?

Which has better valuation and earnings, CLX or WDFC?

Summary

How does WD-40 compare to Central Garden & Pet?

Do analysts prefer CENTA or WDFC?

Is CENTA or WDFC more profitable?

Do insiders & institutionals believe in CENTA or WDFC?

Which has more volatility and risk, CENTA or WDFC?

Which has better valuation and earnings, CENTA or WDFC?

Does the media refer more to CENTA or WDFC?

Summary

How does WD-40 compare to Spectrum Brands?

Is SPB or WDFC a better dividend stock?

Do insiders & institutionals believe in SPB or WDFC?

Which has better earnings and valuation, SPB or WDFC?

Does the media refer more to SPB or WDFC?

Which has more volatility & risk, SPB or WDFC?

Do analysts prefer SPB or WDFC?

Is SPB or WDFC more profitable?

Summary

How does WD-40 compare to Oil-Dri Corporation Of America?

Is ODC or WDFC a better dividend stock?

Does the media refer more to ODC or WDFC?

Which has higher valuation and earnings, ODC or WDFC?

Do analysts prefer ODC or WDFC?

Do insiders and institutionals hold more shares of ODC or WDFC?

Is ODC or WDFC more profitable?

Which has more volatility and risk, ODC or WDFC?

Summary

How does WD-40 compare to Procter & Gamble?

Is WDFC or PG more profitable?

Which has better valuation and earnings, WDFC or PG?

Which has more volatility and risk, WDFC or PG?

Is WDFC or PG a better dividend stock?

Do analysts prefer WDFC or PG?

Does the media favor WDFC or PG?

Do insiders & institutionals believe in WDFC or PG?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

WDFC vs. The Competition

WD-40 Competitors List

Related Companies and Tools

MarketBeat All Access Features

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools