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WD-40 (WDFC) Competitors

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$194.82 -4.22 (-2.12%)
Closing price 09/11/2026 04:00 PM Eastern
Extended Trading
$199.78 +4.96 (+2.55%)
As of 09/11/2026 07:30 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more.
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WDFC vs. REYN, CENT, CENTA, SPB, and ENR

Should you buy WD-40 stock or one of its competitors? WD-40's main competitors and comparable companies include Reynolds Consumer Products (REYN), Central Garden & Pet (CENT), Central Garden & Pet (CENTA), Spectrum Brands (SPB), and Energizer (ENR). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "household products" industry.

How does WD-40 compare to Reynolds Consumer Products?

WD-40 (NASDAQ:WDFC) and Reynolds Consumer Products (NASDAQ:REYN) are both mid-cap consumer staples companies, but which is the better business? We will compare the two businesses based on the strength of their profitability, dividends, institutional ownership, earnings, valuation, risk, media sentiment and analyst recommendations.

91.5% of WD-40 shares are owned by institutional investors. Comparatively, 26.8% of Reynolds Consumer Products shares are owned by institutional investors. 0.8% of WD-40 shares are owned by insiders. Comparatively, 0.4% of Reynolds Consumer Products shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

WD-40 has a beta of 0.27, meaning that its share price is 73% less volatile than the broader market. Comparatively, Reynolds Consumer Products has a beta of 0.54, meaning that its share price is 46% less volatile than the broader market.

Reynolds Consumer Products has higher revenue and earnings than WD-40. Reynolds Consumer Products is trading at a lower price-to-earnings ratio than WD-40, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
WD-40$619.98M4.22$90.99M$6.5829.61
Reynolds Consumer Products$3.72B1.23$301M$1.6413.26

WD-40 pays an annual dividend of $4.08 per share and has a dividend yield of 2.1%. Reynolds Consumer Products pays an annual dividend of $0.92 per share and has a dividend yield of 4.2%. WD-40 pays out 62.0% of its earnings in the form of a dividend. Reynolds Consumer Products pays out 56.1% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. WD-40 has increased its dividend for 17 consecutive years. Reynolds Consumer Products is clearly the better dividend stock, given its higher yield and lower payout ratio.

WD-40 has a net margin of 13.23% compared to Reynolds Consumer Products' net margin of 9.11%. WD-40's return on equity of 33.53% beat Reynolds Consumer Products' return on equity.

Company Net Margins Return on Equity Return on Assets
WD-4013.23% 33.53% 18.97%
Reynolds Consumer Products 9.11%16.03%7.28%

In the previous week, WD-40 had 3 more articles in the media than Reynolds Consumer Products. MarketBeat recorded 6 mentions for WD-40 and 3 mentions for Reynolds Consumer Products. Reynolds Consumer Products' average media sentiment score of 1.16 beat WD-40's score of 1.08 indicating that Reynolds Consumer Products is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
WD-40
2 Very Positive mention(s)
2 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Reynolds Consumer Products
1 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

WD-40 presently has a consensus price target of $305.00, suggesting a potential upside of 56.55%. Reynolds Consumer Products has a consensus price target of $25.60, suggesting a potential upside of 17.70%. Given WD-40's stronger consensus rating and higher possible upside, analysts plainly believe WD-40 is more favorable than Reynolds Consumer Products.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
WD-40
0 Sell rating(s)
2 Hold rating(s)
2 Buy rating(s)
2 Strong Buy rating(s)
3.00
Reynolds Consumer Products
0 Sell rating(s)
7 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.13

Summary

WD-40 beats Reynolds Consumer Products on 14 of the 20 factors compared between the two stocks.

How does WD-40 compare to Central Garden & Pet?

WD-40 (NASDAQ:WDFC) and Central Garden & Pet (NASDAQ:CENT) are both mid-cap consumer staples companies, but which is the superior investment? We will contrast the two companies based on the strength of their risk, earnings, valuation, media sentiment, analyst recommendations, institutional ownership, profitability and dividends.

WD-40 presently has a consensus price target of $305.00, suggesting a potential upside of 56.55%. Central Garden & Pet has a consensus price target of $54.00, suggesting a potential upside of 34.36%. Given WD-40's higher possible upside, analysts clearly believe WD-40 is more favorable than Central Garden & Pet.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
WD-40
0 Sell rating(s)
2 Hold rating(s)
2 Buy rating(s)
2 Strong Buy rating(s)
3.00
Central Garden & Pet
0 Sell rating(s)
1 Hold rating(s)
2 Buy rating(s)
1 Strong Buy rating(s)
3.00

WD-40 has a net margin of 13.23% compared to Central Garden & Pet's net margin of 5.39%. WD-40's return on equity of 33.53% beat Central Garden & Pet's return on equity.

Company Net Margins Return on Equity Return on Assets
WD-4013.23% 33.53% 18.97%
Central Garden & Pet 5.39%11.13%4.93%

In the previous week, WD-40 had 3 more articles in the media than Central Garden & Pet. MarketBeat recorded 6 mentions for WD-40 and 3 mentions for Central Garden & Pet. WD-40's average media sentiment score of 1.08 beat Central Garden & Pet's score of 1.06 indicating that WD-40 is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
WD-40
2 Very Positive mention(s)
2 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Central Garden & Pet
2 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

WD-40 has a beta of 0.27, indicating that its share price is 73% less volatile than the broader market. Comparatively, Central Garden & Pet has a beta of 0.62, indicating that its share price is 38% less volatile than the broader market.

Central Garden & Pet has higher revenue and earnings than WD-40. Central Garden & Pet is trading at a lower price-to-earnings ratio than WD-40, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
WD-40$619.98M4.22$90.99M$6.5829.61
Central Garden & Pet$3.08B0.82$162.84M$2.6815.00

91.5% of WD-40 shares are held by institutional investors. Comparatively, 16.1% of Central Garden & Pet shares are held by institutional investors. 0.8% of WD-40 shares are held by company insiders. Comparatively, 8.2% of Central Garden & Pet shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

Summary

WD-40 beats Central Garden & Pet on 11 of the 15 factors compared between the two stocks.

How does WD-40 compare to Central Garden & Pet?

Central Garden & Pet (NASDAQ:CENTA) and WD-40 (NASDAQ:WDFC) are both mid-cap consumer staples companies, but which is the superior stock? We will compare the two companies based on the strength of their analyst recommendations, valuation, dividends, media sentiment, institutional ownership, profitability, earnings and risk.

WD-40 has a net margin of 13.23% compared to Central Garden & Pet's net margin of 5.39%. WD-40's return on equity of 33.53% beat Central Garden & Pet's return on equity.

Company Net Margins Return on Equity Return on Assets
Central Garden & Pet5.39% 11.13% 4.93%
WD-40 13.23%33.53%18.97%

50.8% of Central Garden & Pet shares are held by institutional investors. Comparatively, 91.5% of WD-40 shares are held by institutional investors. 20.3% of Central Garden & Pet shares are held by company insiders. Comparatively, 0.8% of WD-40 shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

Central Garden & Pet has higher revenue and earnings than WD-40. Central Garden & Pet is trading at a lower price-to-earnings ratio than WD-40, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Central Garden & Pet$3.13B0.69$162.84M$2.6812.96
WD-40$619.98M4.22$90.99M$6.5829.61

Central Garden & Pet has a beta of 0.59, indicating that its share price is 41% less volatile than the broader market. Comparatively, WD-40 has a beta of 0.27, indicating that its share price is 73% less volatile than the broader market.

Central Garden & Pet currently has a consensus target price of $46.67, suggesting a potential upside of 34.37%. WD-40 has a consensus target price of $305.00, suggesting a potential upside of 56.55%. Given WD-40's stronger consensus rating and higher probable upside, analysts plainly believe WD-40 is more favorable than Central Garden & Pet.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Central Garden & Pet
1 Sell rating(s)
1 Hold rating(s)
3 Buy rating(s)
1 Strong Buy rating(s)
2.67
WD-40
0 Sell rating(s)
2 Hold rating(s)
2 Buy rating(s)
2 Strong Buy rating(s)
3.00

In the previous week, WD-40 had 4 more articles in the media than Central Garden & Pet. MarketBeat recorded 6 mentions for WD-40 and 2 mentions for Central Garden & Pet. WD-40's average media sentiment score of 1.08 beat Central Garden & Pet's score of 0.96 indicating that WD-40 is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Central Garden & Pet
0 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
WD-40
2 Very Positive mention(s)
2 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Summary

WD-40 beats Central Garden & Pet on 12 of the 17 factors compared between the two stocks.

How does WD-40 compare to Spectrum Brands?

WD-40 (NASDAQ:WDFC) and Spectrum Brands (NYSE:SPB) are both consumer staples companies, but which is the better stock? We will contrast the two businesses based on the strength of their earnings, risk, media sentiment, valuation, institutional ownership, profitability, analyst recommendations and dividends.

WD-40 pays an annual dividend of $4.08 per share and has a dividend yield of 2.1%. Spectrum Brands pays an annual dividend of $1.88 per share and has a dividend yield of 2.2%. WD-40 pays out 62.0% of its earnings in the form of a dividend. Spectrum Brands pays out 57.3% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. WD-40 has increased its dividend for 17 consecutive years and Spectrum Brands has increased its dividend for 1 consecutive years. Spectrum Brands is clearly the better dividend stock, given its higher yield and lower payout ratio.

Spectrum Brands has higher revenue and earnings than WD-40. Spectrum Brands is trading at a lower price-to-earnings ratio than WD-40, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
WD-40$619.98M4.22$90.99M$6.5829.61
Spectrum Brands$2.81B0.70$99.70M$3.2826.24

WD-40 has a net margin of 13.23% compared to Spectrum Brands' net margin of 2.76%. WD-40's return on equity of 33.53% beat Spectrum Brands' return on equity.

Company Net Margins Return on Equity Return on Assets
WD-4013.23% 33.53% 18.97%
Spectrum Brands 2.76%10.06%5.49%

91.5% of WD-40 shares are owned by institutional investors. 0.8% of WD-40 shares are owned by insiders. Comparatively, 4.5% of Spectrum Brands shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

WD-40 presently has a consensus target price of $305.00, suggesting a potential upside of 56.55%. Spectrum Brands has a consensus target price of $98.83, suggesting a potential upside of 14.82%. Given WD-40's stronger consensus rating and higher possible upside, equities analysts clearly believe WD-40 is more favorable than Spectrum Brands.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
WD-40
0 Sell rating(s)
2 Hold rating(s)
2 Buy rating(s)
2 Strong Buy rating(s)
3.00
Spectrum Brands
0 Sell rating(s)
4 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.43

In the previous week, WD-40 had 4 more articles in the media than Spectrum Brands. MarketBeat recorded 6 mentions for WD-40 and 2 mentions for Spectrum Brands. WD-40's average media sentiment score of 1.08 beat Spectrum Brands' score of 1.02 indicating that WD-40 is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
WD-40
2 Very Positive mention(s)
2 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Spectrum Brands
2 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

WD-40 has a beta of 0.27, suggesting that its stock price is 73% less volatile than the broader market. Comparatively, Spectrum Brands has a beta of 0.65, suggesting that its stock price is 35% less volatile than the broader market.

Summary

WD-40 beats Spectrum Brands on 13 of the 20 factors compared between the two stocks.

How does WD-40 compare to Energizer?

WD-40 (NASDAQ:WDFC) and Energizer (NYSE:ENR) are both consumer staples companies, but which is the superior investment? We will contrast the two companies based on the strength of their profitability, media sentiment, institutional ownership, risk, dividends, analyst recommendations, earnings and valuation.

WD-40 has a net margin of 13.23% compared to Energizer's net margin of 2.73%. Energizer's return on equity of 122.63% beat WD-40's return on equity.

Company Net Margins Return on Equity Return on Assets
WD-4013.23% 33.53% 18.97%
Energizer 2.73%122.63%4.72%

Energizer has higher revenue and earnings than WD-40. Energizer is trading at a lower price-to-earnings ratio than WD-40, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
WD-40$619.98M4.22$90.99M$6.5829.61
Energizer$2.95B0.48$239M$1.1817.39

WD-40 presently has a consensus price target of $305.00, indicating a potential upside of 56.55%. Energizer has a consensus price target of $21.83, indicating a potential upside of 6.37%. Given WD-40's stronger consensus rating and higher probable upside, equities analysts clearly believe WD-40 is more favorable than Energizer.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
WD-40
0 Sell rating(s)
2 Hold rating(s)
2 Buy rating(s)
2 Strong Buy rating(s)
3.00
Energizer
1 Sell rating(s)
6 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.86

91.5% of WD-40 shares are held by institutional investors. Comparatively, 93.7% of Energizer shares are held by institutional investors. 0.8% of WD-40 shares are held by insiders. Comparatively, 1.6% of Energizer shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

In the previous week, WD-40 had 2 more articles in the media than Energizer. MarketBeat recorded 6 mentions for WD-40 and 4 mentions for Energizer. Energizer's average media sentiment score of 1.35 beat WD-40's score of 1.08 indicating that Energizer is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
WD-40
2 Very Positive mention(s)
2 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Energizer
3 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

WD-40 pays an annual dividend of $4.08 per share and has a dividend yield of 2.1%. Energizer pays an annual dividend of $1.20 per share and has a dividend yield of 5.8%. WD-40 pays out 62.0% of its earnings in the form of a dividend. Energizer pays out 101.7% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. WD-40 has raised its dividend for 17 consecutive years.

WD-40 has a beta of 0.27, indicating that its stock price is 73% less volatile than the broader market. Comparatively, Energizer has a beta of 0.77, indicating that its stock price is 23% less volatile than the broader market.

Summary

WD-40 beats Energizer on 12 of the 20 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding WDFC and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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WDFC vs. The Competition

Export
MetricWD-40Household Products IndustryConsumer Staples SectorNASDAQ Exchange
Market Cap$2.67B$9.90B$15.57B$12.72B
Dividend Yield2.05%2.81%3.26%11.16%
P/E Ratio29.6113.5514.0625.27
Price / Sales4.224,480,852.28262,948.7475.26
Price / Cash30.2814.6356.8151.44
Price / Book9.8312.964.736.20
Net Income$90.99M$552.50M$837.55M$358.27M
7 Day Performance-6.14%-2.49%-1.43%-2.36%
1 Month Performance-16.21%-1.02%-1.61%-2.77%
1 Year Performance-7.68%2.00%10.48%7.64%

WD-40 Competitors List

Export
CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
WDFC
WD-40
4.7646 of 5 stars		$194.82
-2.1%		$305.00
+56.6%		-8.4%$2.67B$619.98M29.61714
REYN
Reynolds Consumer Products
4.5319 of 5 stars		$21.85
flat		$25.60
+17.2%		-6.8%$4.61B$3.72B13.326,000
CENT
Central Garden & Pet
3.57 of 5 stars		$41.71
flat		$54.00
+29.5%		+9.7%$2.61B$3.13B15.566,000
CENTA
Central Garden & Pet
4.0191 of 5 stars		$36.07
flat		$46.67
+29.4%		+4.5%$2.26B$3.13B13.467,000
SPB
Spectrum Brands
2.284 of 5 stars		$88.70
+0.2%		$98.83
+11.4%		+56.6%$2.04B$2.81B27.043,000

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This page (NASDAQ:WDFC) was last updated on 9/12/2026 by MarketBeat.com Staff.
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