Go Pro

WD-40 (WDFC) Competitors

WD-40 logo
$227.14 -0.62 (-0.27%)
Closing price 07/31/2026 04:00 PM Eastern
Extended Trading
$227.24 +0.10 (+0.04%)
As of 07/31/2026 07:34 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more.

WDFC vs. CLX, CENTA, SPB, ODC, and PG

Should you buy WD-40 stock or one of its competitors? MarketBeat compares WD-40 with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with WD-40 include Clorox (CLX), Central Garden & Pet (CENTA), Spectrum Brands (SPB), Oil-Dri Corporation Of America (ODC), and Procter & Gamble (PG). These companies are all part of the "household products" industry.

How does WD-40 compare to Clorox?

WD-40 (NASDAQ:WDFC) and Clorox (NYSE:CLX) are both consumer staples companies, but which is the better stock? We will contrast the two companies based on the strength of their media sentiment, profitability, institutional ownership, valuation, earnings, dividends, analyst recommendations and risk.

WD-40 currently has a consensus price target of $305.00, indicating a potential upside of 34.28%. Clorox has a consensus price target of $101.00, indicating a potential upside of 5.58%. Given WD-40's stronger consensus rating and higher possible upside, analysts clearly believe WD-40 is more favorable than Clorox.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
WD-40
0 Sell rating(s)
2 Hold rating(s)
2 Buy rating(s)
2 Strong Buy rating(s)
3.00
Clorox
5 Sell rating(s)
12 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.71

Clorox has higher revenue and earnings than WD-40. Clorox is trading at a lower price-to-earnings ratio than WD-40, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
WD-40$674.68M4.52$90.99M$6.5834.52
Clorox$7.10B1.63$810M$6.1615.53

In the previous week, Clorox had 20 more articles in the media than WD-40. MarketBeat recorded 22 mentions for Clorox and 2 mentions for WD-40. WD-40's average media sentiment score of 1.76 beat Clorox's score of 0.85 indicating that WD-40 is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
WD-40
1 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Very Positive
Clorox
12 Very Positive mention(s)
1 Positive mention(s)
6 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Positive

WD-40 has a beta of 0.26, meaning that its share price is 74% less volatile than the broader market. Comparatively, Clorox has a beta of 0.54, meaning that its share price is 46% less volatile than the broader market.

91.5% of WD-40 shares are held by institutional investors. Comparatively, 78.5% of Clorox shares are held by institutional investors. 0.8% of WD-40 shares are held by company insiders. Comparatively, 0.6% of Clorox shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

WD-40 has a net margin of 13.23% compared to Clorox's net margin of 11.18%. Clorox's return on equity of 443.64% beat WD-40's return on equity.

Company Net Margins Return on Equity Return on Assets
WD-4013.23% 33.53% 18.97%
Clorox 11.18%443.64%14.32%

WD-40 pays an annual dividend of $4.08 per share and has a dividend yield of 1.8%. Clorox pays an annual dividend of $4.96 per share and has a dividend yield of 5.2%. WD-40 pays out 62.0% of its earnings in the form of a dividend. Clorox pays out 80.5% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. WD-40 has raised its dividend for 17 consecutive years and Clorox has raised its dividend for 47 consecutive years. Clorox is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Summary

WD-40 beats Clorox on 13 of the 20 factors compared between the two stocks.

How does WD-40 compare to Central Garden & Pet?

WD-40 (NASDAQ:WDFC) and Central Garden & Pet (NASDAQ:CENTA) are both mid-cap consumer staples companies, but which is the superior stock? We will compare the two companies based on the strength of their earnings, valuation, dividends, media sentiment, profitability, institutional ownership, analyst recommendations and risk.

WD-40 has a beta of 0.26, indicating that its share price is 74% less volatile than the broader market. Comparatively, Central Garden & Pet has a beta of 0.57, indicating that its share price is 43% less volatile than the broader market.

WD-40 has a net margin of 13.23% compared to Central Garden & Pet's net margin of 5.42%. WD-40's return on equity of 33.53% beat Central Garden & Pet's return on equity.

Company Net Margins Return on Equity Return on Assets
WD-4013.23% 33.53% 18.97%
Central Garden & Pet 5.42%11.55%5.04%

Central Garden & Pet has higher revenue and earnings than WD-40. Central Garden & Pet is trading at a lower price-to-earnings ratio than WD-40, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
WD-40$674.68M4.52$90.99M$6.5834.52
Central Garden & Pet$3.16B0.75$162.84M$2.7513.79

91.5% of WD-40 shares are held by institutional investors. Comparatively, 50.8% of Central Garden & Pet shares are held by institutional investors. 0.8% of WD-40 shares are held by insiders. Comparatively, 20.3% of Central Garden & Pet shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

In the previous week, Central Garden & Pet had 6 more articles in the media than WD-40. MarketBeat recorded 8 mentions for Central Garden & Pet and 2 mentions for WD-40. WD-40's average media sentiment score of 1.76 beat Central Garden & Pet's score of 0.23 indicating that WD-40 is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
WD-40
1 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Very Positive
Central Garden & Pet
2 Very Positive mention(s)
1 Positive mention(s)
5 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

WD-40 presently has a consensus target price of $305.00, suggesting a potential upside of 34.28%. Central Garden & Pet has a consensus target price of $46.67, suggesting a potential upside of 23.10%. Given WD-40's stronger consensus rating and higher probable upside, research analysts clearly believe WD-40 is more favorable than Central Garden & Pet.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
WD-40
0 Sell rating(s)
2 Hold rating(s)
2 Buy rating(s)
2 Strong Buy rating(s)
3.00
Central Garden & Pet
1 Sell rating(s)
1 Hold rating(s)
3 Buy rating(s)
1 Strong Buy rating(s)
2.67

Summary

WD-40 beats Central Garden & Pet on 11 of the 17 factors compared between the two stocks.

How does WD-40 compare to Spectrum Brands?

Spectrum Brands (NYSE:SPB) and WD-40 (NASDAQ:WDFC) are both mid-cap consumer staples companies, but which is the better investment? We will compare the two companies based on the strength of their dividends, media sentiment, risk, institutional ownership, analyst recommendations, earnings, valuation and profitability.

Spectrum Brands currently has a consensus target price of $87.00, indicating a potential downside of 1.87%. WD-40 has a consensus target price of $305.00, indicating a potential upside of 34.28%. Given WD-40's stronger consensus rating and higher probable upside, analysts plainly believe WD-40 is more favorable than Spectrum Brands.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Spectrum Brands
0 Sell rating(s)
3 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.50
WD-40
0 Sell rating(s)
2 Hold rating(s)
2 Buy rating(s)
2 Strong Buy rating(s)
3.00

91.5% of WD-40 shares are held by institutional investors. 4.5% of Spectrum Brands shares are held by company insiders. Comparatively, 0.8% of WD-40 shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.

In the previous week, Spectrum Brands had 10 more articles in the media than WD-40. MarketBeat recorded 12 mentions for Spectrum Brands and 2 mentions for WD-40. WD-40's average media sentiment score of 1.76 beat Spectrum Brands' score of 0.95 indicating that WD-40 is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Spectrum Brands
7 Very Positive mention(s)
1 Positive mention(s)
2 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Positive
WD-40
1 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Very Positive

Spectrum Brands pays an annual dividend of $1.88 per share and has a dividend yield of 2.1%. WD-40 pays an annual dividend of $4.08 per share and has a dividend yield of 1.8%. Spectrum Brands pays out 35.9% of its earnings in the form of a dividend. WD-40 pays out 62.0% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Spectrum Brands has increased its dividend for 1 consecutive years and WD-40 has increased its dividend for 17 consecutive years. Spectrum Brands is clearly the better dividend stock, given its higher yield and lower payout ratio.

WD-40 has a net margin of 13.23% compared to Spectrum Brands' net margin of 4.47%. WD-40's return on equity of 33.53% beat Spectrum Brands' return on equity.

Company Net Margins Return on Equity Return on Assets
Spectrum Brands4.47% 8.23% 4.53%
WD-40 13.23%33.53%18.97%

Spectrum Brands has a beta of 0.64, indicating that its share price is 36% less volatile than the broader market. Comparatively, WD-40 has a beta of 0.26, indicating that its share price is 74% less volatile than the broader market.

Spectrum Brands has higher revenue and earnings than WD-40. Spectrum Brands is trading at a lower price-to-earnings ratio than WD-40, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Spectrum Brands$2.82B0.72$99.70M$5.2416.92
WD-40$674.68M4.52$90.99M$6.5834.52

Summary

WD-40 beats Spectrum Brands on 12 of the 20 factors compared between the two stocks.

How does WD-40 compare to Oil-Dri Corporation Of America?

WD-40 (NASDAQ:WDFC) and Oil-Dri Corporation Of America (NYSE:ODC) are both consumer staples companies, but which is the superior stock? We will compare the two businesses based on the strength of their analyst recommendations, institutional ownership, risk, valuation, profitability, dividends, earnings and media sentiment.

WD-40 currently has a consensus price target of $305.00, indicating a potential upside of 34.28%. Given WD-40's higher possible upside, analysts clearly believe WD-40 is more favorable than Oil-Dri Corporation Of America.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
WD-40
0 Sell rating(s)
2 Hold rating(s)
2 Buy rating(s)
2 Strong Buy rating(s)
3.00
Oil-Dri Corporation Of America
0 Sell rating(s)
0 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
3.00

WD-40 has a beta of 0.26, meaning that its share price is 74% less volatile than the broader market. Comparatively, Oil-Dri Corporation Of America has a beta of 0.77, meaning that its share price is 23% less volatile than the broader market.

WD-40 has a net margin of 13.23% compared to Oil-Dri Corporation Of America's net margin of 11.35%. WD-40's return on equity of 33.53% beat Oil-Dri Corporation Of America's return on equity.

Company Net Margins Return on Equity Return on Assets
WD-4013.23% 33.53% 18.97%
Oil-Dri Corporation Of America 11.35%20.53%14.17%

WD-40 has higher revenue and earnings than Oil-Dri Corporation Of America. Oil-Dri Corporation Of America is trading at a lower price-to-earnings ratio than WD-40, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
WD-40$674.68M4.52$90.99M$6.5834.52
Oil-Dri Corporation Of America$485.57M2.97$54M$3.8925.54

In the previous week, Oil-Dri Corporation Of America had 1 more articles in the media than WD-40. MarketBeat recorded 3 mentions for Oil-Dri Corporation Of America and 2 mentions for WD-40. WD-40's average media sentiment score of 1.76 beat Oil-Dri Corporation Of America's score of 0.80 indicating that WD-40 is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
WD-40
1 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Very Positive
Oil-Dri Corporation Of America
1 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

91.5% of WD-40 shares are held by institutional investors. Comparatively, 49.0% of Oil-Dri Corporation Of America shares are held by institutional investors. 0.8% of WD-40 shares are held by insiders. Comparatively, 11.7% of Oil-Dri Corporation Of America shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

WD-40 pays an annual dividend of $4.08 per share and has a dividend yield of 1.8%. Oil-Dri Corporation Of America pays an annual dividend of $0.82 per share and has a dividend yield of 0.8%. WD-40 pays out 62.0% of its earnings in the form of a dividend. Oil-Dri Corporation Of America pays out 21.1% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. WD-40 has increased its dividend for 17 consecutive years and Oil-Dri Corporation Of America has increased its dividend for 11 consecutive years. WD-40 is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Summary

WD-40 beats Oil-Dri Corporation Of America on 15 of the 19 factors compared between the two stocks.

How does WD-40 compare to Procter & Gamble?

WD-40 (NASDAQ:WDFC) and Procter & Gamble (NYSE:PG) are both consumer staples companies, but which is the better investment? We will compare the two companies based on the strength of their institutional ownership, analyst recommendations, media sentiment, risk, profitability, earnings, valuation and dividends.

Procter & Gamble has a net margin of 18.44% compared to WD-40's net margin of 13.23%. WD-40's return on equity of 33.53% beat Procter & Gamble's return on equity.

Company Net Margins Return on Equity Return on Assets
WD-4013.23% 33.53% 18.97%
Procter & Gamble 18.44%31.25%13.09%

WD-40 currently has a consensus price target of $305.00, indicating a potential upside of 34.28%. Procter & Gamble has a consensus price target of $161.52, indicating a potential upside of 11.69%. Given WD-40's stronger consensus rating and higher probable upside, equities analysts plainly believe WD-40 is more favorable than Procter & Gamble.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
WD-40
0 Sell rating(s)
2 Hold rating(s)
2 Buy rating(s)
2 Strong Buy rating(s)
3.00
Procter & Gamble
0 Sell rating(s)
10 Hold rating(s)
13 Buy rating(s)
0 Strong Buy rating(s)
2.57

In the previous week, Procter & Gamble had 100 more articles in the media than WD-40. MarketBeat recorded 102 mentions for Procter & Gamble and 2 mentions for WD-40. WD-40's average media sentiment score of 1.76 beat Procter & Gamble's score of 0.59 indicating that WD-40 is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
WD-40
1 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Very Positive
Procter & Gamble
43 Very Positive mention(s)
8 Positive mention(s)
26 Neutral mention(s)
17 Negative mention(s)
4 Very Negative mention(s)
Positive

Procter & Gamble has higher revenue and earnings than WD-40. Procter & Gamble is trading at a lower price-to-earnings ratio than WD-40, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
WD-40$674.68M4.52$90.99M$6.5834.52
Procter & Gamble$87.03B3.87$15.97B$6.6221.85

WD-40 has a beta of 0.26, suggesting that its stock price is 74% less volatile than the broader market. Comparatively, Procter & Gamble has a beta of 0.39, suggesting that its stock price is 61% less volatile than the broader market.

WD-40 pays an annual dividend of $4.08 per share and has a dividend yield of 1.8%. Procter & Gamble pays an annual dividend of $4.35 per share and has a dividend yield of 3.0%. WD-40 pays out 62.0% of its earnings in the form of a dividend. Procter & Gamble pays out 65.7% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. WD-40 has increased its dividend for 17 consecutive years and Procter & Gamble has increased its dividend for 70 consecutive years. Procter & Gamble is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

91.5% of WD-40 shares are held by institutional investors. Comparatively, 65.8% of Procter & Gamble shares are held by institutional investors. 0.8% of WD-40 shares are held by company insiders. Comparatively, 0.2% of Procter & Gamble shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

Summary

WD-40 beats Procter & Gamble on 11 of the 20 factors compared between the two stocks.

Get WD-40 News Delivered to You Automatically

Sign up to receive the latest news and ratings for WDFC and its competitors with MarketBeat's FREE daily newsletter.

Subscribe Now
SMS is currently available in Australia, Belgium, Canada, France, Germany, Ireland, Italy, New Zealand, the Netherlands, Singapore, South Africa, Spain, Switzerland, the United Kingdom, and the United States. By entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy.

New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding WDFC and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Skip Chart

Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
Skip Chart

WDFC vs. The Competition

MetricWD-40Household Products IndustryConsumer Staples SectorNASDAQ Exchange
Market Cap$3.06B$10.48B$16.31B$12.30B
Dividend Yield1.83%2.73%3.20%9.45%
P/E Ratio34.5214.5114.6024.67
Price / Sales4.524,480,852.25262,279.63110.49
Price / Cash34.6515.2057.7959.62
Price / Book10.9412.754.855.90
Net Income$90.99M$561.80M$841.12M$336.16M
7 Day Performance-1.81%1.52%1.00%0.08%
1 Month Performance-5.92%1.73%-0.25%-5.67%
1 Year Performance5.55%4.50%13.35%18.82%

WD-40 Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
WDFC
WD-40
4.9365 of 5 stars
$227.14
-0.3%
$305.00
+34.3%
+5.9%$3.06B$674.68M34.52580
CLX
Clorox
3.4272 of 5 stars
$95.61
+0.1%
$102.80
+7.5%
-23.8%$11.55B$6.76B15.527,600
CENTA
Central Garden & Pet
3.4656 of 5 stars
$38.45
flat
$46.67
+21.4%
+6.7%$2.41B$3.13B13.987,000
SPB
Spectrum Brands
2.5366 of 5 stars
$88.91
+0.1%
$87.00
-2.1%
+65.8%$2.04B$2.81B16.973,000
ODC
Oil-Dri Corporation Of America
1.9124 of 5 stars
$98.41
-0.4%
N/A+76.3%$1.43B$489.76M25.30870

Related Companies and Tools


This page (NASDAQ:WDFC) was last updated on 8/1/2026 by MarketBeat.com Staff.
From Our Partners