WD-40 (WDFC) Competitors

$206.32 -1.73 (-0.83%)

Closing price 04:00 PM Eastern

Extended Trading

$206.48 +0.16 (+0.08%)

As of 04:10 PM Eastern

WDFC vs. CLX, CENTA, SPB, ODC, and PG

Should you be buying WD-40 stock or one of its competitors? The main competitors of WD-40 include Clorox (CLX), Central Garden & Pet (CENTA), Spectrum Brands (SPB), Oil-Dri Corporation Of America (ODC), and Procter & Gamble (PG). These companies are all part of the "household products" industry.

How does WD-40 compare to Clorox?

WD-40 (NASDAQ:WDFC) and Clorox (NYSE:CLX) are both consumer staples companies, but which is the superior investment? We will compare the two companies based on the strength of their analyst recommendations, profitability, risk, media sentiment, valuation, earnings, institutional ownership and dividends.

WD-40 has a beta of 0.33, meaning that its stock price is 67% less volatile than the S&P 500. Comparatively, Clorox has a beta of 0.59, meaning that its stock price is 41% less volatile than the S&P 500.

In the previous week, Clorox had 27 more articles in the media than WD-40. MarketBeat recorded 30 mentions for Clorox and 3 mentions for WD-40. WD-40's average media sentiment score of 1.75 beat Clorox's score of 0.71 indicating that WD-40 is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
WD-40	2 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Very Positive
Clorox	13 Very Positive mention(s)	3 Positive mention(s)	8 Neutral mention(s)	3 Negative mention(s)	0 Very Negative mention(s)	Positive

WD-40 has a net margin of 12.57% compared to Clorox's net margin of 11.18%. Clorox's return on equity of 443.64% beat WD-40's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
WD-40	12.57%	30.23%	17.15%
Clorox	11.18%	443.64%	14.32%

91.5% of WD-40 shares are held by institutional investors. Comparatively, 78.5% of Clorox shares are held by institutional investors. 0.8% of WD-40 shares are held by insiders. Comparatively, 0.6% of Clorox shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

WD-40 currently has a consensus target price of $270.00, indicating a potential upside of 30.86%. Clorox has a consensus target price of $104.00, indicating a potential upside of 17.01%. Given WD-40's stronger consensus rating and higher possible upside, analysts plainly believe WD-40 is more favorable than Clorox.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
WD-40	0 Sell rating(s)	1 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.67
Clorox	4 Sell rating(s)	12 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	1.82

Clorox has higher revenue and earnings than WD-40. Clorox is trading at a lower price-to-earnings ratio than WD-40, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
WD-40	$619.98M	4.48	$90.99M	$5.88	35.09
Clorox	$6.76B	1.59	$810M	$6.16	14.43

WD-40 pays an annual dividend of $4.08 per share and has a dividend yield of 2.0%. Clorox pays an annual dividend of $4.96 per share and has a dividend yield of 5.6%. WD-40 pays out 69.4% of its earnings in the form of a dividend. Clorox pays out 80.5% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. WD-40 has increased its dividend for 17 consecutive years and Clorox has increased its dividend for 47 consecutive years. Clorox is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Summary

WD-40 beats Clorox on 11 of the 19 factors compared between the two stocks.

How does WD-40 compare to Central Garden & Pet?

Central Garden & Pet (NASDAQ:CENTA) and WD-40 (NASDAQ:WDFC) are both mid-cap household products companies, but which is the better stock? We will compare the two businesses based on the strength of their analyst recommendations, risk, earnings, institutional ownership, media sentiment, dividends, valuation and profitability.

WD-40 has a net margin of 12.57% compared to Central Garden & Pet's net margin of 5.42%. WD-40's return on equity of 30.23% beat Central Garden & Pet's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Central Garden & Pet	5.42%	11.55%	5.04%
WD-40	12.57%	30.23%	17.15%

Central Garden & Pet has a beta of 0.59, suggesting that its share price is 41% less volatile than the S&P 500. Comparatively, WD-40 has a beta of 0.33, suggesting that its share price is 67% less volatile than the S&P 500.

Central Garden & Pet has higher revenue and earnings than WD-40. Central Garden & Pet is trading at a lower price-to-earnings ratio than WD-40, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Central Garden & Pet	$3.13B	0.68	$162.84M	$2.75	12.44
WD-40	$619.98M	4.48	$90.99M	$5.88	35.09

Central Garden & Pet presently has a consensus target price of $44.00, suggesting a potential upside of 28.58%. WD-40 has a consensus target price of $270.00, suggesting a potential upside of 30.86%. Given WD-40's stronger consensus rating and higher probable upside, analysts plainly believe WD-40 is more favorable than Central Garden & Pet.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Central Garden & Pet	1 Sell rating(s)	2 Hold rating(s)	2 Buy rating(s)	1 Strong Buy rating(s)	2.50
WD-40	0 Sell rating(s)	1 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.67

50.8% of Central Garden & Pet shares are held by institutional investors. Comparatively, 91.5% of WD-40 shares are held by institutional investors. 20.3% of Central Garden & Pet shares are held by company insiders. Comparatively, 0.8% of WD-40 shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

In the previous week, Central Garden & Pet had 8 more articles in the media than WD-40. MarketBeat recorded 11 mentions for Central Garden & Pet and 3 mentions for WD-40. WD-40's average media sentiment score of 1.75 beat Central Garden & Pet's score of 0.83 indicating that WD-40 is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Central Garden & Pet	3 Very Positive mention(s)	0 Positive mention(s)	5 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
WD-40	2 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Very Positive

Summary

WD-40 beats Central Garden & Pet on 10 of the 16 factors compared between the two stocks.

How does WD-40 compare to Spectrum Brands?

Spectrum Brands (NYSE:SPB) and WD-40 (NASDAQ:WDFC) are both household products companies, but which is the better stock? We will compare the two businesses based on the strength of their analyst recommendations, risk, earnings, institutional ownership, media sentiment, dividends, valuation and profitability.

Spectrum Brands has a beta of 0.67, indicating that its share price is 33% less volatile than the S&P 500. Comparatively, WD-40 has a beta of 0.33, indicating that its share price is 67% less volatile than the S&P 500.

WD-40 has a net margin of 12.57% compared to Spectrum Brands' net margin of 4.47%. WD-40's return on equity of 30.23% beat Spectrum Brands' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Spectrum Brands	4.47%	8.23%	4.54%
WD-40	12.57%	30.23%	17.15%

Spectrum Brands has higher revenue and earnings than WD-40. Spectrum Brands is trading at a lower price-to-earnings ratio than WD-40, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Spectrum Brands	$2.81B	0.65	$99.70M	$5.24	15.06
WD-40	$619.98M	4.48	$90.99M	$5.88	35.09

Spectrum Brands presently has a consensus target price of $86.17, suggesting a potential upside of 9.20%. WD-40 has a consensus target price of $270.00, suggesting a potential upside of 30.86%. Given WD-40's stronger consensus rating and higher probable upside, analysts plainly believe WD-40 is more favorable than Spectrum Brands.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Spectrum Brands	0 Sell rating(s)	3 Hold rating(s)	4 Buy rating(s)	0 Strong Buy rating(s)	2.57
WD-40	0 Sell rating(s)	1 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.67

91.5% of WD-40 shares are owned by institutional investors. 3.9% of Spectrum Brands shares are owned by company insiders. Comparatively, 0.8% of WD-40 shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

Spectrum Brands pays an annual dividend of $1.88 per share and has a dividend yield of 2.4%. WD-40 pays an annual dividend of $4.08 per share and has a dividend yield of 2.0%. Spectrum Brands pays out 35.9% of its earnings in the form of a dividend. WD-40 pays out 69.4% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Spectrum Brands has raised its dividend for 1 consecutive years and WD-40 has raised its dividend for 17 consecutive years. Spectrum Brands is clearly the better dividend stock, given its higher yield and lower payout ratio.

In the previous week, Spectrum Brands had 13 more articles in the media than WD-40. MarketBeat recorded 16 mentions for Spectrum Brands and 3 mentions for WD-40. WD-40's average media sentiment score of 1.75 beat Spectrum Brands' score of 0.64 indicating that WD-40 is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Spectrum Brands	3 Very Positive mention(s)	2 Positive mention(s)	9 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
WD-40	2 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Very Positive

Summary

WD-40 beats Spectrum Brands on 11 of the 19 factors compared between the two stocks.

How does WD-40 compare to Oil-Dri Corporation Of America?

Oil-Dri Corporation Of America (NYSE:ODC) and WD-40 (NASDAQ:WDFC) are both household products companies, but which is the superior investment? We will contrast the two companies based on the strength of their risk, analyst recommendations, valuation, earnings, institutional ownership, profitability, media sentiment and dividends.

Oil-Dri Corporation Of America has a beta of 0.82, suggesting that its share price is 18% less volatile than the S&P 500. Comparatively, WD-40 has a beta of 0.33, suggesting that its share price is 67% less volatile than the S&P 500.

In the previous week, Oil-Dri Corporation Of America had 1 more articles in the media than WD-40. MarketBeat recorded 4 mentions for Oil-Dri Corporation Of America and 3 mentions for WD-40. WD-40's average media sentiment score of 1.75 beat Oil-Dri Corporation Of America's score of 0.08 indicating that WD-40 is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Oil-Dri Corporation Of America	1 Very Positive mention(s)	0 Positive mention(s)	2 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Neutral
WD-40	2 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Very Positive

WD-40 has a consensus target price of $270.00, suggesting a potential upside of 30.86%. Given WD-40's higher possible upside, analysts clearly believe WD-40 is more favorable than Oil-Dri Corporation Of America.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Oil-Dri Corporation Of America	0 Sell rating(s)	0 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	3.00
WD-40	0 Sell rating(s)	1 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.67

49.0% of Oil-Dri Corporation Of America shares are owned by institutional investors. Comparatively, 91.5% of WD-40 shares are owned by institutional investors. 11.7% of Oil-Dri Corporation Of America shares are owned by insiders. Comparatively, 0.8% of WD-40 shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.

WD-40 has a net margin of 12.57% compared to Oil-Dri Corporation Of America's net margin of 11.01%. WD-40's return on equity of 30.23% beat Oil-Dri Corporation Of America's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Oil-Dri Corporation Of America	11.01%	20.18%	13.78%
WD-40	12.57%	30.23%	17.15%

WD-40 has higher revenue and earnings than Oil-Dri Corporation Of America. Oil-Dri Corporation Of America is trading at a lower price-to-earnings ratio than WD-40, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Oil-Dri Corporation Of America	$478.94M	2.32	$54M	$3.69	20.82
WD-40	$619.98M	4.48	$90.99M	$5.88	35.09

Oil-Dri Corporation Of America pays an annual dividend of $0.82 per share and has a dividend yield of 1.1%. WD-40 pays an annual dividend of $4.08 per share and has a dividend yield of 2.0%. Oil-Dri Corporation Of America pays out 22.2% of its earnings in the form of a dividend. WD-40 pays out 69.4% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Oil-Dri Corporation Of America has raised its dividend for 11 consecutive years and WD-40 has raised its dividend for 17 consecutive years. WD-40 is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Summary

WD-40 beats Oil-Dri Corporation Of America on 14 of the 19 factors compared between the two stocks.

How does WD-40 compare to Procter & Gamble?

Procter & Gamble (NYSE:PG) and WD-40 (NASDAQ:WDFC) are both consumer staples companies, but which is the superior investment? We will contrast the two companies based on the strength of their dividends, media sentiment, risk, valuation, profitability, earnings, analyst recommendations and institutional ownership.

Procter & Gamble has higher revenue and earnings than WD-40. Procter & Gamble is trading at a lower price-to-earnings ratio than WD-40, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Procter & Gamble	$84.28B	3.96	$15.97B	$6.84	20.96
WD-40	$619.98M	4.48	$90.99M	$5.88	35.09

65.8% of Procter & Gamble shares are held by institutional investors. Comparatively, 91.5% of WD-40 shares are held by institutional investors. 0.2% of Procter & Gamble shares are held by company insiders. Comparatively, 0.8% of WD-40 shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

In the previous week, Procter & Gamble had 65 more articles in the media than WD-40. MarketBeat recorded 68 mentions for Procter & Gamble and 3 mentions for WD-40. WD-40's average media sentiment score of 1.75 beat Procter & Gamble's score of 0.81 indicating that WD-40 is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Procter & Gamble	45 Very Positive mention(s)	3 Positive mention(s)	6 Neutral mention(s)	1 Negative mention(s)	1 Very Negative mention(s)	Positive
WD-40	2 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Very Positive

Procter & Gamble has a net margin of 19.16% compared to WD-40's net margin of 12.57%. Procter & Gamble's return on equity of 32.00% beat WD-40's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Procter & Gamble	19.16%	32.00%	13.27%
WD-40	12.57%	30.23%	17.15%

Procter & Gamble currently has a consensus target price of $161.06, indicating a potential upside of 12.32%. WD-40 has a consensus target price of $270.00, indicating a potential upside of 30.86%. Given WD-40's stronger consensus rating and higher probable upside, analysts plainly believe WD-40 is more favorable than Procter & Gamble.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Procter & Gamble	0 Sell rating(s)	9 Hold rating(s)	11 Buy rating(s)	0 Strong Buy rating(s)	2.55
WD-40	0 Sell rating(s)	1 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.67

Procter & Gamble has a beta of 0.41, indicating that its share price is 59% less volatile than the S&P 500. Comparatively, WD-40 has a beta of 0.33, indicating that its share price is 67% less volatile than the S&P 500.

Procter & Gamble pays an annual dividend of $4.35 per share and has a dividend yield of 3.0%. WD-40 pays an annual dividend of $4.08 per share and has a dividend yield of 2.0%. Procter & Gamble pays out 63.6% of its earnings in the form of a dividend. WD-40 pays out 69.4% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Procter & Gamble has raised its dividend for 70 consecutive years and WD-40 has raised its dividend for 17 consecutive years. Procter & Gamble is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Summary

Procter & Gamble beats WD-40 on 11 of the 19 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding WDFC and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.

Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.

WDFC vs. The Competition

Export

Metric	WD-40	CONS PD Industry	Staples Sector	NASDAQ Exchange
Market Cap	$2.78B	$30.18B	$15.93B	$12.27B
Dividend Yield	1.96%	3.29%	3.43%	5.22%
P/E Ratio	35.09	78.42	23.51	25.70
Price / Sales	4.48	1.52	47.42	64.14
Price / Cash	31.65	13.46	13.40	36.27
Price / Book	10.41	10.23	5.59	6.74
Net Income	$90.99M	$1.33B	$668.95M	$333.09M
7 Day Performance	N/A	N/A	N/A	0.52%
1 Month Performance	-3.59%	-3.08%	-1.32%	8.97%
1 Year Performance	-11.00%	-10.72%	-10.33%	42.42%

WD-40 Competitors List

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Company	MarketRank	Share Price	Analysts' Price Target	1Y Price Performance	Market Cap	Revenue	P/E Ratio	Employee Count	Indicator(s)
WDFC WD-40	4.7015 of 5 stars	$206.32 -0.8%	$270.00 +30.9%	-10.3%	$2.78B	$619.98M	35.09	580	Positive News
CLX Clorox	4.909 of 5 stars	$87.08 0.0%	$104.93 +20.5%	-31.7%	$10.53B	$7.10B	14.14	7,600	Options Volume High Trading Volume
CENTA Central Garden & Pet	4.218 of 5 stars	$33.48 flat	$44.00 +31.4%	+11.5%	$2.08B	$3.09B	13.67	7,000	Earnings Report Analyst Upgrade
SPB Spectrum Brands	3.2872 of 5 stars	$82.90 -0.1%	$83.00 +0.1%	+31.4%	$1.92B	$2.79B	19.15	3,000	Earnings Report Dividend Announcement Analyst Forecast
ODC Oil-Dri Corporation Of America	2.8826 of 5 stars	$73.06 -0.4%	N/A	+69.3%	$1.06B	$485.57M	19.80	870	Ex-Dividend Analyst Downgrade

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This page (NASDAQ:WDFC) was last updated on 5/11/2026 by MarketBeat.com Staff.

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WD-40 (WDFC) Competitors

WDFC vs. CLX, CENTA, SPB, ODC, and PG

How does WD-40 compare to Clorox?

Summary

How does WD-40 compare to Central Garden & Pet?

Summary

How does WD-40 compare to Spectrum Brands?

Summary

How does WD-40 compare to Oil-Dri Corporation Of America?

Summary

How does WD-40 compare to Procter & Gamble?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

WDFC vs. The Competition

WD-40 Competitors List

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Stock Ideas and Recommendations

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WD-40 (WDFC) Competitors

WDFC vs. CLX, CENTA, SPB, ODC, and PG

How does WD-40 compare to Clorox?

Which has more volatility and risk, WDFC or CLX?

Does the media refer more to WDFC or CLX?

Is WDFC or CLX more profitable?

Do institutionals and insiders believe in WDFC or CLX?

Do analysts prefer WDFC or CLX?

Which has better valuation & earnings, WDFC or CLX?

Is WDFC or CLX a better dividend stock?

Summary

How does WD-40 compare to Central Garden & Pet?

Is CENTA or WDFC more profitable?

Which has more risk & volatility, CENTA or WDFC?

Which has stronger earnings and valuation, CENTA or WDFC?

Do analysts recommend CENTA or WDFC?

Do insiders and institutionals hold more shares of CENTA or WDFC?

Does the media prefer CENTA or WDFC?

Summary

How does WD-40 compare to Spectrum Brands?

Which has more volatility and risk, SPB or WDFC?

Is SPB or WDFC more profitable?

Which has preferable earnings & valuation, SPB or WDFC?

Do analysts recommend SPB or WDFC?

Do institutionals and insiders believe in SPB or WDFC?

Is SPB or WDFC a better dividend stock?

Does the media refer more to SPB or WDFC?

Summary

How does WD-40 compare to Oil-Dri Corporation Of America?

Which has more risk & volatility, ODC or WDFC?

Does the media favor ODC or WDFC?

Do analysts recommend ODC or WDFC?

Do institutionals & insiders have more ownership in ODC or WDFC?

Is ODC or WDFC more profitable?

Which has better earnings and valuation, ODC or WDFC?

Is ODC or WDFC a better dividend stock?

Summary

How does WD-40 compare to Procter & Gamble?

Which has stronger valuation & earnings, PG or WDFC?

Do insiders and institutionals hold more shares of PG or WDFC?

Does the media refer more to PG or WDFC?

Is PG or WDFC more profitable?

Do analysts prefer PG or WDFC?

Which has more risk and volatility, PG or WDFC?

Is PG or WDFC a better dividend stock?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

WDFC vs. The Competition

WD-40 Competitors List

Related Companies and Tools

MarketBeat All Access Features

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools