Go Pro

WD-40 (WDFC) Competitors

WD-40 logo
$202.33 +0.36 (+0.18%)
Closing price 10/1/2026 04:00 PM Eastern
Extended Trading
$202.40 +0.07 (+0.04%)
As of 07:13 AM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more.

WDFC vs. CLX, REYN, CENT, CENTA, and SPB

Should you buy WD-40 stock or one of its competitors? WD-40's main competitors and comparable companies include Clorox (CLX), Reynolds Consumer Products (REYN), Central Garden & Pet (CENT), Central Garden & Pet (CENTA), and Spectrum Brands (SPB). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "household products" industry.

How does WD-40 compare to Clorox?

Clorox (NYSE:CLX) and WD-40 (NASDAQ:WDFC) are both mid-cap consumer staples companies, but which is the better investment? We will contrast the two businesses based on the strength of their institutional ownership, profitability, earnings, valuation, risk, media sentiment, dividends and analyst recommendations.

Clorox presently has a consensus price target of $101.40, indicating a potential upside of 25.76%. WD-40 has a consensus price target of $305.00, indicating a potential upside of 50.74%. Given WD-40's stronger consensus rating and higher probable upside, analysts clearly believe WD-40 is more favorable than Clorox.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Clorox
4 Sell rating(s)
13 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.76
WD-40
0 Sell rating(s)
3 Hold rating(s)
2 Buy rating(s)
1 Strong Buy rating(s)
2.67

WD-40 has a net margin of 13.23% compared to Clorox's net margin of 8.74%. Clorox's return on equity of 522.23% beat WD-40's return on equity.

Company Net Margins Return on Equity Return on Assets
Clorox8.74% 522.23% 10.64%
WD-40 13.23%33.53%18.97%

In the previous week, Clorox had 3 more articles in the media than WD-40. MarketBeat recorded 8 mentions for Clorox and 5 mentions for WD-40. WD-40's average media sentiment score of 0.58 beat Clorox's score of 0.06 indicating that WD-40 is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Clorox
1 Very Positive mention(s)
2 Positive mention(s)
4 Neutral mention(s)
0 Negative mention(s)
1 Very Negative mention(s)
Neutral
WD-40
2 Very Positive mention(s)
0 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Clorox has higher revenue and earnings than WD-40. Clorox is trading at a lower price-to-earnings ratio than WD-40, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Clorox$6.72B1.45$587M$4.8216.73
WD-40$619.98M4.38$90.99M$6.5830.75

Clorox pays an annual dividend of $5.00 per share and has a dividend yield of 6.2%. WD-40 pays an annual dividend of $4.08 per share and has a dividend yield of 2.0%. Clorox pays out 103.7% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. WD-40 pays out 62.0% of its earnings in the form of a dividend. Clorox has increased its dividend for 47 consecutive years and WD-40 has increased its dividend for 17 consecutive years. Clorox is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

78.5% of Clorox shares are held by institutional investors. Comparatively, 91.5% of WD-40 shares are held by institutional investors. 0.6% of Clorox shares are held by insiders. Comparatively, 0.8% of WD-40 shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

Clorox has a beta of 0.59, indicating that its stock price is 41% less volatile than the broader market. Comparatively, WD-40 has a beta of 0.27, indicating that its stock price is 73% less volatile than the broader market.

Summary

WD-40 beats Clorox on 13 of the 20 factors compared between the two stocks.

How does WD-40 compare to Reynolds Consumer Products?

Reynolds Consumer Products (NASDAQ:REYN) and WD-40 (NASDAQ:WDFC) are both mid-cap consumer staples companies, but which is the better investment? We will compare the two companies based on the strength of their risk, dividends, analyst recommendations, institutional ownership, media sentiment, valuation, earnings and profitability.

Reynolds Consumer Products has higher revenue and earnings than WD-40. Reynolds Consumer Products is trading at a lower price-to-earnings ratio than WD-40, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Reynolds Consumer Products$3.72B1.24$301M$1.6413.38
WD-40$619.98M4.38$90.99M$6.5830.75

Reynolds Consumer Products pays an annual dividend of $0.92 per share and has a dividend yield of 4.2%. WD-40 pays an annual dividend of $4.08 per share and has a dividend yield of 2.0%. Reynolds Consumer Products pays out 56.1% of its earnings in the form of a dividend. WD-40 pays out 62.0% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. WD-40 has raised its dividend for 17 consecutive years. Reynolds Consumer Products is clearly the better dividend stock, given its higher yield and lower payout ratio.

In the previous week, WD-40 had 4 more articles in the media than Reynolds Consumer Products. MarketBeat recorded 5 mentions for WD-40 and 1 mentions for Reynolds Consumer Products. Reynolds Consumer Products' average media sentiment score of 0.75 beat WD-40's score of 0.58 indicating that Reynolds Consumer Products is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Reynolds Consumer Products
0 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive
WD-40
2 Very Positive mention(s)
0 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

26.8% of Reynolds Consumer Products shares are held by institutional investors. Comparatively, 91.5% of WD-40 shares are held by institutional investors. 0.4% of Reynolds Consumer Products shares are held by insiders. Comparatively, 0.8% of WD-40 shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

WD-40 has a net margin of 13.23% compared to Reynolds Consumer Products' net margin of 9.11%. WD-40's return on equity of 33.53% beat Reynolds Consumer Products' return on equity.

Company Net Margins Return on Equity Return on Assets
Reynolds Consumer Products9.11% 16.03% 7.28%
WD-40 13.23%33.53%18.97%

Reynolds Consumer Products currently has a consensus price target of $25.60, indicating a potential upside of 16.68%. WD-40 has a consensus price target of $305.00, indicating a potential upside of 50.74%. Given WD-40's stronger consensus rating and higher possible upside, analysts plainly believe WD-40 is more favorable than Reynolds Consumer Products.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Reynolds Consumer Products
0 Sell rating(s)
7 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.13
WD-40
0 Sell rating(s)
3 Hold rating(s)
2 Buy rating(s)
1 Strong Buy rating(s)
2.67

Reynolds Consumer Products has a beta of 0.55, meaning that its share price is 45% less volatile than the broader market. Comparatively, WD-40 has a beta of 0.27, meaning that its share price is 73% less volatile than the broader market.

Summary

WD-40 beats Reynolds Consumer Products on 14 of the 20 factors compared between the two stocks.

How does WD-40 compare to Central Garden & Pet?

Central Garden & Pet (NASDAQ:CENT) and WD-40 (NASDAQ:WDFC) are both mid-cap consumer staples companies, but which is the superior business? We will compare the two companies based on the strength of their dividends, risk, analyst recommendations, media sentiment, earnings, valuation, profitability and institutional ownership.

16.1% of Central Garden & Pet shares are held by institutional investors. Comparatively, 91.5% of WD-40 shares are held by institutional investors. 8.2% of Central Garden & Pet shares are held by insiders. Comparatively, 0.8% of WD-40 shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

Central Garden & Pet presently has a consensus price target of $54.00, suggesting a potential upside of 37.76%. WD-40 has a consensus price target of $305.00, suggesting a potential upside of 50.74%. Given WD-40's higher probable upside, analysts clearly believe WD-40 is more favorable than Central Garden & Pet.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Central Garden & Pet
0 Sell rating(s)
1 Hold rating(s)
2 Buy rating(s)
1 Strong Buy rating(s)
3.00
WD-40
0 Sell rating(s)
3 Hold rating(s)
2 Buy rating(s)
1 Strong Buy rating(s)
2.67

In the previous week, WD-40 had 5 more articles in the media than Central Garden & Pet. MarketBeat recorded 5 mentions for WD-40 and 0 mentions for Central Garden & Pet. Central Garden & Pet's average media sentiment score of 0.74 beat WD-40's score of 0.58 indicating that Central Garden & Pet is being referred to more favorably in the media.

Company Overall Sentiment
Central Garden & Pet Positive
WD-40 Positive

Central Garden & Pet has higher revenue and earnings than WD-40. Central Garden & Pet is trading at a lower price-to-earnings ratio than WD-40, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Central Garden & Pet$3.13B0.78$162.84M$2.6814.63
WD-40$619.98M4.38$90.99M$6.5830.75

Central Garden & Pet has a beta of 0.67, suggesting that its share price is 33% less volatile than the broader market. Comparatively, WD-40 has a beta of 0.27, suggesting that its share price is 73% less volatile than the broader market.

WD-40 has a net margin of 13.23% compared to Central Garden & Pet's net margin of 5.39%. WD-40's return on equity of 33.53% beat Central Garden & Pet's return on equity.

Company Net Margins Return on Equity Return on Assets
Central Garden & Pet5.39% 11.13% 4.93%
WD-40 13.23%33.53%18.97%

Summary

WD-40 beats Central Garden & Pet on 9 of the 15 factors compared between the two stocks.

How does WD-40 compare to Central Garden & Pet?

WD-40 (NASDAQ:WDFC) and Central Garden & Pet (NASDAQ:CENTA) are both mid-cap consumer staples companies, but which is the better investment? We will compare the two companies based on the strength of their media sentiment, institutional ownership, valuation, earnings, risk, dividends, profitability and analyst recommendations.

WD-40 has a net margin of 13.23% compared to Central Garden & Pet's net margin of 5.39%. WD-40's return on equity of 33.53% beat Central Garden & Pet's return on equity.

Company Net Margins Return on Equity Return on Assets
WD-4013.23% 33.53% 18.97%
Central Garden & Pet 5.39%11.13%4.93%

91.5% of WD-40 shares are owned by institutional investors. Comparatively, 50.8% of Central Garden & Pet shares are owned by institutional investors. 0.8% of WD-40 shares are owned by company insiders. Comparatively, 20.3% of Central Garden & Pet shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

WD-40 has a beta of 0.27, meaning that its share price is 73% less volatile than the broader market. Comparatively, Central Garden & Pet has a beta of 0.63, meaning that its share price is 37% less volatile than the broader market.

WD-40 presently has a consensus target price of $305.00, indicating a potential upside of 50.74%. Central Garden & Pet has a consensus target price of $46.67, indicating a potential upside of 38.11%. Given WD-40's higher possible upside, equities research analysts clearly believe WD-40 is more favorable than Central Garden & Pet.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
WD-40
0 Sell rating(s)
3 Hold rating(s)
2 Buy rating(s)
1 Strong Buy rating(s)
2.67
Central Garden & Pet
1 Sell rating(s)
1 Hold rating(s)
3 Buy rating(s)
1 Strong Buy rating(s)
2.67

Central Garden & Pet has higher revenue and earnings than WD-40. Central Garden & Pet is trading at a lower price-to-earnings ratio than WD-40, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
WD-40$619.98M4.38$90.99M$6.5830.75
Central Garden & Pet$3.13B0.68$162.84M$2.6812.61

In the previous week, WD-40 had 3 more articles in the media than Central Garden & Pet. MarketBeat recorded 5 mentions for WD-40 and 2 mentions for Central Garden & Pet. Central Garden & Pet's average media sentiment score of 0.82 beat WD-40's score of 0.58 indicating that Central Garden & Pet is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
WD-40
2 Very Positive mention(s)
0 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Central Garden & Pet
1 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Summary

WD-40 beats Central Garden & Pet on 9 of the 15 factors compared between the two stocks.

How does WD-40 compare to Spectrum Brands?

WD-40 (NASDAQ:WDFC) and Spectrum Brands (NYSE:SPB) are both consumer staples companies, but which is the superior stock? We will compare the two businesses based on the strength of their dividends, valuation, profitability, earnings, institutional ownership, analyst recommendations, risk and media sentiment.

WD-40 has a net margin of 13.23% compared to Spectrum Brands' net margin of 2.76%. WD-40's return on equity of 33.53% beat Spectrum Brands' return on equity.

Company Net Margins Return on Equity Return on Assets
WD-4013.23% 33.53% 18.97%
Spectrum Brands 2.76%10.06%5.49%

Spectrum Brands has higher revenue and earnings than WD-40. Spectrum Brands is trading at a lower price-to-earnings ratio than WD-40, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
WD-40$619.98M4.38$90.99M$6.5830.75
Spectrum Brands$2.81B0.65$99.70M$3.2824.23

WD-40 presently has a consensus price target of $305.00, indicating a potential upside of 50.74%. Spectrum Brands has a consensus price target of $98.83, indicating a potential upside of 24.37%. Given WD-40's stronger consensus rating and higher possible upside, equities analysts plainly believe WD-40 is more favorable than Spectrum Brands.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
WD-40
0 Sell rating(s)
3 Hold rating(s)
2 Buy rating(s)
1 Strong Buy rating(s)
2.67
Spectrum Brands
0 Sell rating(s)
4 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.43

91.5% of WD-40 shares are owned by institutional investors. 0.8% of WD-40 shares are owned by company insiders. Comparatively, 4.5% of Spectrum Brands shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

In the previous week, WD-40 had 5 more articles in the media than Spectrum Brands. MarketBeat recorded 5 mentions for WD-40 and 0 mentions for Spectrum Brands. WD-40's average media sentiment score of 0.58 beat Spectrum Brands' score of 0.51 indicating that WD-40 is being referred to more favorably in the media.

Company Overall Sentiment
WD-40 Positive
Spectrum Brands Positive

WD-40 pays an annual dividend of $4.08 per share and has a dividend yield of 2.0%. Spectrum Brands pays an annual dividend of $1.88 per share and has a dividend yield of 2.4%. WD-40 pays out 62.0% of its earnings in the form of a dividend. Spectrum Brands pays out 57.3% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. WD-40 has raised its dividend for 17 consecutive years and Spectrum Brands has raised its dividend for 1 consecutive years. Spectrum Brands is clearly the better dividend stock, given its higher yield and lower payout ratio.

WD-40 has a beta of 0.27, meaning that its stock price is 73% less volatile than the broader market. Comparatively, Spectrum Brands has a beta of 0.78, meaning that its stock price is 22% less volatile than the broader market.

Summary

WD-40 beats Spectrum Brands on 13 of the 20 factors compared between the two stocks.

Get WD-40 News Delivered to You Automatically

Sign up to receive the latest news and ratings for WDFC and its competitors with MarketBeat's FREE daily newsletter.

Subscribe Now
SMS is currently available in Australia, Belgium, Canada, France, Germany, Ireland, Italy, New Zealand, the Netherlands, Singapore, South Africa, Spain, Switzerland, the United Kingdom, and the United States. By entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy.

New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding WDFC and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Skip Chart

Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
Skip Chart

WDFC vs. The Competition

MetricWD-40Household Products IndustryConsumer Staples SectorNASDAQ Exchange
Market Cap$2.71B$9.69B$15.30B$13.08B
Dividend Yield2.02%2.82%3.32%15.88%
P/E Ratio30.7512.9113.8425.80
Price / Sales4.384,480,851.99263,621.0690.99
Price / Cash30.7214.5556.9751.29
Price / Book10.2112.584.146.26
Net Income$90.99M$552.50M$839.86M$360.95M
7 Day Performance1.59%-2.81%-2.01%-1.81%
1 Month Performance-4.60%-5.09%-5.28%-4.03%
1 Year Performance3.30%1.55%7.92%2.18%

WD-40 Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
WDFC
WD-40
4.7803 of 5 stars
$202.33
+0.2%
$305.00
+50.7%
+3.5%$2.71B$619.98M30.75714
CLX
Clorox
4.5825 of 5 stars
$83.17
+0.1%
$101.40
+21.9%
-34.3%$10.06B$6.72B17.269,200
REYN
Reynolds Consumer Products
4.1284 of 5 stars
$22.12
flat
$25.60
+15.7%
-10.7%$4.66B$3.72B13.496,000
CENT
Central Garden & Pet
3.8308 of 5 stars
$40.05
flat
$54.00
+34.8%
+21.3%$2.51B$3.08B14.946,000
CENTA
Central Garden & Pet
3.7479 of 5 stars
$34.57
flat
$46.67
+35.0%
+16.1%$2.16B$3.13B12.906,000

Related Companies and Tools


This page (NASDAQ:WDFC) was last updated on 10/2/2026 by MarketBeat.com Staff.
From Our Partners