Amazon.com (NASDAQ:AMZN) Stock Price Up 1.3% on Analyst Upgrade

Key Points

• Shares rose 1.3% after Robert W. Baird raised its price target from $285 to $300, and a wave of analysts boosted targets, leaving a consensus rating of "Moderate Buy" with an average target of $310.25.
• Strong Q1 results — Amazon beat estimates with $2.78 EPS (vs. $1.63) and $181.52B revenue (vs. $177.28B), driven by a 28% rebound in AWS and accelerating AI-driven enterprise demand that prompted the analyst upgrades.
• Notable insider selling and ownership shifts: CEOs Matthew Garman and Douglas Herrington recently sold sizable stakes, insiders sold 128,035 shares in the past 90 days (insiders own 8.9%) while institutions hold 72.2%, a mix that could add short-term selling pressure.

Amazon.com, Inc. (NASDAQ:AMZN) traded up 1.3% during trading on Friday after Robert W. Baird raised their price target on the stock from $285.00 to $300.00. Robert W. Baird currently has an outperform rating on the stock. Amazon.com traded as high as $273.32 and last traded at $268.3770. 50,544,870 shares changed hands during trading, an increase of 0% from the average session volume of 50,525,879 shares. The stock had previously closed at $265.06.

Other equities research analysts also recently issued reports about the stock. Raymond James Financial reaffirmed an "outperform" rating and set a $280.00 price objective on shares of Amazon.com in a report on Friday. KeyCorp boosted their price target on shares of Amazon.com from $325.00 to $330.00 and gave the company an "overweight" rating in a research report on Thursday. Telsey Advisory Group raised their price objective on shares of Amazon.com from $300.00 to $315.00 and gave the stock an "outperform" rating in a report on Thursday. Deutsche Bank Aktiengesellschaft lifted their price objective on shares of Amazon.com from $290.00 to $315.00 and gave the company a "buy" rating in a research note on Thursday. Finally, UBS Group restated a "buy" rating and set a $333.00 target price (up from $304.00) on shares of Amazon.com in a research report on Wednesday. One analyst has rated the stock with a Strong Buy rating, fifty-five have issued a Buy rating and three have assigned a Hold rating to the stock. According to MarketBeat, the stock currently has a consensus rating of "Moderate Buy" and an average target price of $310.25.

Insider Transactions at Amazon.com

In other news, CEO Matthew S. Garman sold 17,751 shares of the business's stock in a transaction on Monday, February 23rd. The shares were sold at an average price of $205.22, for a total transaction of $3,642,860.22. Following the completion of the transaction, the chief executive officer directly owned 9,405 shares in the company, valued at $1,930,094.10. The trade was a 65.37% decrease in their position. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is available at this link. Also, CEO Douglas J. Herrington sold 20,500 shares of the company's stock in a transaction on Tuesday, April 14th. The stock was sold at an average price of $245.00, for a total transaction of $5,022,500.00. Following the completion of the transaction, the chief executive officer directly owned 499,861 shares in the company, valued at approximately $122,465,945. The trade was a 3.94% decrease in their position. The SEC filing for this sale provides additional information. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Over the last 90 days, insiders sold 128,035 shares of company stock worth $28,827,479. 8.90% of the stock is owned by corporate insiders.

Trending Headlines about Amazon.com

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: Q1 beat — Amazon reported a double beat (EPS and revenue) led by a 28% rebound in AWS, stronger margins and accelerating AI-driven enterprise demand; that underpins revenue and profit upside for the next several quarters. Amazon (AMZN) Q1 2026 earnings results beat EPS and revenue expectations
• Positive Sentiment: Wall Street lifts targets — Dozens of firms raised price targets and reiterated buys after the print, signaling increased analyst conviction that AWS/AI growth justifies higher valuation and driving demand from institutional buyers. Wall Street Floods Amazon With Price Target Hikes After Q1 Beat
• Positive Sentiment: Government/enterprise wins — The Pentagon and other large customers signed agreements that include AWS for classified AI projects, reinforcing long-term enterprise demand for cloud services and specialized infrastructure. Pentagon reaches agreements with leading AI companies
• Positive Sentiment: AWS product wins — Expanded OpenAI/Bedrock integration and new agentic tools increase Amazon’s addressable market for cloud AI services and could drive higher-margin software-like revenue on top of infrastructure. Amazon’s AWS, OpenAI Partner to Integrate Frontier Models into Amazon Bedrock Ecosystem
• Neutral Sentiment: Trainium chip opportunity — Analysts and outlets highlight Trainium as a potential multi‑billion revenue stream (some estimates very large), but monetization timing and margins remain speculative. This is a long‑term upside if Amazon can commercialize chips beyond AWS. How the Trainium chip business could move the needle for Amazon stock
• Negative Sentiment: CapEx and cost concerns — CEO Andy Jassy warned rising memory/chip prices and supply-chain constraints could pressure capex plans; investors are worried AI infrastructure spending will compress near-term free cash flow. Amazon CEO Andy Jassy explains how soaring chip prices could pressure AMZN's capex
• Negative Sentiment: Analyst/market caution on cash burn — Notes from Goldman and others flag very large cloud/AI cash requirements (the “90% cloud cash burn” narrative), which can justify short-term profit-taking despite revenue beats. Microsoft, Amazon On Watch ― Goldman Sounds Alarm On 90% Cloud Cash Burn
• Negative Sentiment: Customer concentration & insider activity — Reports that Amazon accounted for a large share of Rivian’s revenue raised risk discussion about concentrated customers; plus a director sale was reported, both of which can add to short-term selling pressure. Amazon accounted for over 50% of Rivian's Q1 2026 revenue Insider Selling: Amazon Director Sells $1,000,740 in Stock

Institutional Inflows and Outflows

Institutional investors have recently modified their holdings of the stock. American Capital Advisory LLC boosted its position in shares of Amazon.com by 63.9% in the 3rd quarter. American Capital Advisory LLC now owns 8,081 shares of the e-commerce giant's stock worth $1,774,000 after purchasing an additional 3,152 shares during the last quarter. Compagnie Lombard Odier SCmA bought a new stake in Amazon.com in the third quarter valued at about $451,642,000. Weaver Capital Management LLC increased its holdings in Amazon.com by 13.6% in the fourth quarter. Weaver Capital Management LLC now owns 39,264 shares of the e-commerce giant's stock valued at $9,063,000 after purchasing an additional 4,713 shares during the last quarter. Ethos Financial Group LLC lifted its stake in Amazon.com by 9.6% in the fourth quarter. Ethos Financial Group LLC now owns 36,485 shares of the e-commerce giant's stock valued at $8,421,000 after buying an additional 3,196 shares during the period. Finally, Baltimore Washington Financial Advisors Inc. boosted its holdings in Amazon.com by 1.9% during the third quarter. Baltimore Washington Financial Advisors Inc. now owns 239,862 shares of the e-commerce giant's stock worth $52,667,000 after buying an additional 4,558 shares during the last quarter. 72.20% of the stock is currently owned by institutional investors.

Amazon.com Stock Performance

The stock has a market cap of $2.89 trillion, a P/E ratio of 32.10, a PEG ratio of 1.97 and a beta of 1.38. The stock has a fifty day simple moving average of $223.63 and a 200-day simple moving average of $227.35. The company has a quick ratio of 0.88, a current ratio of 1.05 and a debt-to-equity ratio of 0.16.

Amazon.com (NASDAQ:AMZN - Get Free Report) last announced its quarterly earnings results on Wednesday, April 29th. The e-commerce giant reported $2.78 EPS for the quarter, beating analysts' consensus estimates of $1.63 by $1.15. The company had revenue of $181.52 billion during the quarter, compared to analysts' expectations of $177.28 billion. Amazon.com had a return on equity of 20.87% and a net margin of 12.22%.Amazon.com's revenue was up 16.6% on a year-over-year basis. During the same period in the prior year, the business posted $1.59 EPS. Equities analysts expect that Amazon.com, Inc. will post 7.7 earnings per share for the current fiscal year.

About Amazon.com

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon's online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.

This instant news alert was generated by narrative science technology and financial data from MarketBeat in order to provide readers with the fastest reporting and unbiased coverage. Please send any questions or comments about this story to contact@marketbeat.com.