Amazon.com (NASDAQ:AMZN) Trading 2.2% Higher Following Analyst Upgrade

Key Points

• Shares rose 2.2% to $211.71 after Tigress Financial boosted its price target to $315 and maintained a buy rating, with mid‑day volume around 36.1M shares (≈29% below average).
• Analyst sentiment is broadly positive — MarketBeat shows a consensus of Moderate Buy with an average price target of $286.66, as multiple firms raise targets citing a stronger AWS/AI outlook.
• Insiders have been selling recently (71,686 shares worth about $14.7M over three months), though insiders still own 10.8% of the company and institutional investors hold 72.2%.

Amazon.com, Inc. (NASDAQ:AMZN)'s stock price rose 2.2% during trading on Wednesday after Tigress Financial raised their price target on the stock from $305.00 to $315.00. Tigress Financial currently has a buy rating on the stock. Amazon.com traded as high as $213.07 and last traded at $211.71. Approximately 36,073,712 shares changed hands during mid-day trading, a decline of 29% from the average daily volume of 50,995,246 shares. The stock had previously closed at $207.24.

A number of other equities analysts have also recently issued reports on the company. Maxim Group increased their target price on Amazon.com from $280.00 to $290.00 and gave the stock a "buy" rating in a report on Friday, February 6th. DA Davidson reiterated a "neutral" rating and set a $175.00 price objective (down from $300.00) on shares of Amazon.com in a research note on Friday, February 6th. KeyCorp set a $285.00 price objective on Amazon.com in a report on Friday, February 6th. Rothschild & Co Redburn set a $230.00 target price on shares of Amazon.com in a research note on Wednesday, January 21st. Finally, Benchmark reiterated a "buy" rating on shares of Amazon.com in a research report on Thursday, January 29th. One investment analyst has rated the stock with a Strong Buy rating, fifty-three have issued a Buy rating and four have given a Hold rating to the company's stock. According to MarketBeat, the company currently has a consensus rating of "Moderate Buy" and an average price target of $286.66.

Insiders Place Their Bets

In related news, VP Shelley Reynolds sold 2,695 shares of the company's stock in a transaction dated Monday, February 23rd. The shares were sold at an average price of $205.90, for a total transaction of $554,900.50. Following the transaction, the vice president owned 119,780 shares in the company, valued at $24,662,702. This represents a 2.20% decrease in their position. The sale was disclosed in a filing with the Securities & Exchange Commission, which is available at the SEC website. Also, SVP David Zapolsky sold 10,649 shares of the firm's stock in a transaction dated Tuesday, February 24th. The shares were sold at an average price of $205.43, for a total transaction of $2,187,624.07. Following the completion of the sale, the senior vice president owned 41,190 shares of the company's stock, valued at $8,461,661.70. The trade was a 20.54% decrease in their position. The SEC filing for this sale provides additional information. Insiders sold a total of 71,686 shares of company stock valued at $14,688,739 over the last three months. Company insiders own 10.80% of the company's stock.

Key Amazon.com News

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: Multiple firms raised price targets and kept bullish ratings on AMZN (boosting buy-side conviction): Tigress Financial lifted its target to $315. Read More.
• Positive Sentiment: Major banks raised targets on stronger AWS/AI outlooks — Citi to $285 and JPMorgan to $280 — citing accelerating AI-driven cloud demand that supports higher-margin revenue growth. Read More. Read More.
• Positive Sentiment: Analysts highlight an “OpenAI effect”: JPMorgan notes AWS is converting AI demand into a durable power play — strengthening the cloud growth narrative that investors reward. Read More.
• Positive Sentiment: Amazon confirmed the acquisition of Fauna Robotics (consumer humanoid robots), signaling another long‑term growth/adoption avenue beyond retail and cloud. This strategic bet is being priced as optionality by the market. Read More.
• Positive Sentiment: Zoox (Amazon unit) is expanding robotaxi deployments (Austin, Miami, SF, Vegas), extending Amazon’s mobility exposure and future service revenue potential. Read More.
• Neutral Sentiment: Amazon expanded free returns via a FedEx partnership (10,000+ drop‑off points), improving customer convenience and potentially lowering friction/costs — operational impact likely gradual. Read More.
• Neutral Sentiment: Amazon is testing premium “all‑day, 10‑window” delivery to monetize speed—could raise revenue but also incremental logistics costs; outcome uncertain. Read More.
• Negative Sentiment: AWS resiliency concerns: Bahrain region disruptions tied to drone activity and Middle East conflict have prompted outages and customer migrations — a tangible operational risk for cloud reliability. Read More.
• Negative Sentiment: Regulatory risk: new antitrust transparency/accountability proposals in Congress could increase scrutiny on large tech deals and consent judgments — a medium‑term policy risk for AMZN. Read More.

Institutional Trading of Amazon.com

A number of institutional investors have recently bought and sold shares of AMZN. Brighton Jones LLC increased its stake in Amazon.com by 10.9% in the fourth quarter. Brighton Jones LLC now owns 4,036,091 shares of the e-commerce giant's stock valued at $885,478,000 after purchasing an additional 397,007 shares in the last quarter. Revolve Wealth Partners LLC boosted its position in shares of Amazon.com by 4.1% during the fourth quarter. Revolve Wealth Partners LLC now owns 25,045 shares of the e-commerce giant's stock worth $5,495,000 after purchasing an additional 986 shares in the last quarter. Bank Pictet & Cie Europe AG grew its holdings in shares of Amazon.com by 2.8% in the 4th quarter. Bank Pictet & Cie Europe AG now owns 2,016,869 shares of the e-commerce giant's stock valued at $442,481,000 after buying an additional 54,987 shares during the period. Highview Capital Management LLC DE grew its holdings in shares of Amazon.com by 5.5% in the 4th quarter. Highview Capital Management LLC DE now owns 28,975 shares of the e-commerce giant's stock valued at $6,357,000 after buying an additional 1,518 shares during the period. Finally, Liberty Square Wealth Partners LLC bought a new stake in shares of Amazon.com in the 4th quarter valued at $2,153,000. Institutional investors and hedge funds own 72.20% of the company's stock.

Amazon.com Trading Up 2.2%

The company has a quick ratio of 0.88, a current ratio of 1.05 and a debt-to-equity ratio of 0.16. The stock has a market capitalization of $2.27 trillion, a P/E ratio of 29.53, a price-to-earnings-growth ratio of 1.57 and a beta of 1.40. The company has a fifty day simple moving average of $218.33 and a two-hundred day simple moving average of $225.68.

Amazon.com (NASDAQ:AMZN - Get Free Report) last released its quarterly earnings results on Thursday, February 5th. The e-commerce giant reported $1.95 EPS for the quarter, missing analysts' consensus estimates of $1.97 by ($0.02). Amazon.com had a return on equity of 21.87% and a net margin of 10.83%.The business had revenue of $213.39 billion for the quarter, compared to analyst estimates of $211.02 billion. During the same period in the prior year, the business earned $1.86 EPS. The company's revenue for the quarter was up 13.6% compared to the same quarter last year. On average, sell-side analysts expect that Amazon.com, Inc. will post 6.31 earnings per share for the current year.

Amazon.com Company Profile

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon's online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.

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