Celsius (NASDAQ:CELH) Raised to "Hold" at Zacks Research

Key Points

• Zacks Research upgraded Celsius from “strong sell” to “hold,” while the broader analyst consensus remains “Moderate Buy” with an average price target of $43.29.
• Celsius reported quarterly revenue of $817.93 million and EPS of $0.36, both below analyst expectations, although revenue increased 10.6% year over year.
• The stock opened at $26.92 and remains well below its 52-week high of $66.74; however, insiders have purchased 66,000 shares worth approximately $1.83 million over the past 90 days.

Celsius (NASDAQ:CELH - Get Free Report) was upgraded by investment analysts at Zacks Research from a "strong sell" rating to a "hold" rating in a research note issued on Tuesday, Zacks reports.

Several other equities analysts have also recently issued reports on CELH. JPMorgan Chase & Co. reduced their target price on Celsius from $56.00 to $52.00 and set an "overweight" rating on the stock in a research note on Friday, August 7th. Morgan Stanley set a $42.00 price objective on shares of Celsius and gave the company an "overweight" rating in a research report on Friday, August 7th. UBS Group set a $44.00 price objective on shares of Celsius and gave the stock a "buy" rating in a report on Friday, August 7th. Bank of America cut their target price on shares of Celsius from $55.00 to $45.00 and set a "buy" rating on the stock in a research note on Wednesday, June 24th. Finally, Piper Sandler reissued an "overweight" rating and issued a $36.00 price target on shares of Celsius in a research note on Monday, August 24th. Fourteen investment analysts have rated the stock with a Buy rating, six have assigned a Hold rating and one has issued a Sell rating to the company. According to MarketBeat.com, the company presently has an average rating of "Moderate Buy" and a consensus target price of $43.29.

Celsius Stock Performance

Celsius stock opened at $26.92 on Tuesday. The company has a current ratio of 1.80, a quick ratio of 1.42 and a debt-to-equity ratio of 0.56. The firm has a market cap of $6.81 billion, a P/E ratio of 112.17, a P/E/G ratio of 1.91 and a beta of 1.01. Celsius has a 1-year low of $23.56 and a 1-year high of $66.74. The firm has a 50-day moving average of $29.35 and a 200-day moving average of $30.80.

Celsius (NASDAQ:CELH - Get Free Report) last released its quarterly earnings results on Thursday, August 6th. The company reported $0.36 EPS for the quarter, missing analysts' consensus estimates of $0.41 by ($0.05). Celsius had a net margin of 4.24% and a return on equity of 36.52%. The business had revenue of $817.93 million for the quarter, compared to the consensus estimate of $870.08 million. During the same period in the previous year, the company earned $0.47 EPS. The company's revenue for the quarter was up 10.6% on a year-over-year basis. Sell-side analysts expect that Celsius will post 1.43 EPS for the current year.

Insider Activity

In other Celsius news, Director Damon DeSantis purchased 16,000 shares of the stock in a transaction that occurred on Tuesday, September 15th. The stock was bought at an average cost of $27.95 per share, with a total value of $447,200.00. Following the transaction, the director directly owned 2,728,187 shares in the company, valued at approximately $76,252,826.65. The trade was a 0.59% increase in their position. The transaction was disclosed in a legal filing with the SEC, which can be accessed through the SEC website. Also, Director Hal Kravitz purchased 12,000 shares of the company's stock in a transaction dated Tuesday, September 15th. The stock was bought at an average cost of $28.00 per share, for a total transaction of $336,000.00. Following the completion of the transaction, the director owned 239,158 shares in the company, valued at approximately $6,696,424. This represents a 5.28% increase in their ownership of the stock. Additional details regarding this purchase are available in the official SEC disclosure. In the last 90 days, insiders have acquired 66,000 shares of company stock worth $1,830,120. Corporate insiders own 2.33% of the company's stock.

Institutional Inflows and Outflows

Institutional investors and hedge funds have recently added to or reduced their stakes in the stock. State Street Corp grew its stake in shares of Celsius by 4.5% in the second quarter. State Street Corp now owns 5,253,654 shares of the company's stock worth $153,861,000 after acquiring an additional 227,418 shares during the last quarter. Bank of New York Mellon Corp purchased a new position in shares of Celsius in the 2nd quarter worth about $43,040,000. Jennison Associates LLC boosted its stake in Celsius by 2.4% in the 1st quarter. Jennison Associates LLC now owns 1,298,521 shares of the company's stock worth $46,072,000 after purchasing an additional 30,327 shares in the last quarter. UBS AM a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC boosted its stake in Celsius by 1.8% in the 2nd quarter. UBS AM a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC now owns 1,203,942 shares of the company's stock worth $35,251,000 after purchasing an additional 21,025 shares in the last quarter. Finally, Janus Henderson Group PLC grew its position in Celsius by 35.3% during the 1st quarter. Janus Henderson Group PLC now owns 1,058,503 shares of the company's stock valued at $37,565,000 after purchasing an additional 276,369 shares during the last quarter. Institutional investors own 60.95% of the company's stock.

Trending Headlines about Celsius

Here are the key news stories impacting Celsius this week:

• Positive Sentiment: Jefferies expects the third quarter could represent the bottom for the Brand Celsius business, suggesting that the company’s product cleanup may set the stage for a recovery. The key question is how quickly growth can resume after the reset. Celsius expected to report sales decline as Jefferies says recovery questions remain
• Positive Sentiment: Analysts maintain an overall “Moderate Buy” view, indicating that some investors see the recent weakness as creating longer-term upside if Celsius can stabilize sales and rebuild momentum. Celsius receives Moderate Buy analyst recommendation
• Neutral Sentiment: Multiple law firms are reminding shareholders that November 3, 2026 is the deadline to seek appointment as lead plaintiff in the filed securities class action. These notices primarily seek investor participation and do not represent a new operational development for Celsius. Faruqi shareholder action reminder
• Negative Sentiment: Analysts expect third-quarter sales to fall about 12%, reinforcing concerns about weak demand and a delayed recovery for the Brand Celsius portfolio. Jefferies says the upcoming results may not fully answer questions about the timing or strength of renewed growth. Celsius sales outlook and Jefferies recovery analysis
• Negative Sentiment: A securities class action has been filed against Celsius and certain officers covering investors who purchased shares between February 21, 2025, and June 3, 2026. The litigation alleges federal securities-law violations; while unproven, it adds legal, financial and reputational risk and likely contributes to investor caution. Pomerantz Celsius class action filing

About Celsius

Celsius Holdings, Inc develops, markets and distributes functional beverages designed to support active lifestyles. Its flagship CELSIUS brand offers carbonated and non-carbonated energy drinks, including CELSIUS Vibe and CELSIUS Essentials product lines. The beverages are positioned as better-for-you alternatives to traditional energy drinks and are available in a variety of flavors and package formats.

The company sells its products through grocery stores, convenience stores, club retailers, drugstores, gyms, e-commerce platforms and other retail channels.

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