Aurora Mobile (NASDAQ: JG) is a leading provider of cloud-based mobile engagement and data intelligence services for application developers and enterprises. The company’s platform enables clients to capture, analyze and act on user behavior data collected through mobile applications, allowing for targeted messaging, personalized content delivery and real-time performance monitoring. Aurora Mobile’s end-to-end solution portfolio supports mobile marketing, user growth, retention and monetization efforts across a wide range of industries including gaming, e-commerce, social media and fintech.
At the core of Aurora Mobile’s offerings is JPush, a high-delivery push notification service that facilitates message distribution to Android and iOS devices at scale. Complementing JPush are ancillary modules such as JAnalytics for in-depth user behavior analysis, JMessage for in-app messaging and chat functionality, JVerify for streamlined mobile number authentication and JDetect for fraud prevention and device risk assessment. These products are designed to integrate seamlessly via software development kits (SDKs), enabling rapid deployment and centralized management through a unified dashboard.
Founded in Beijing in 2013, Aurora Mobile began as a domestic mobile technology vendor and has since expanded its footprint internationally. The company completed its initial public offering on the Nasdaq stock exchange in 2018, marking a milestone in its global growth strategy. Over the years, Aurora Mobile has invested in research and development to enhance its machine learning and big data analytics capabilities, positioning itself as a one-stop shop for mobile customer engagement and insights.
Aurora Mobile serves a diverse customer base in Greater China as well as in key markets across Asia Pacific, North America and Europe. Headquartered in Beijing, the firm maintains regional offices in Shanghai, Tokyo and Singapore to support local business development and technical support. Under the leadership of CEO Han Feng and a management team with extensive backgrounds in mobile internet and enterprise software, Aurora Mobile continues to forge partnerships with device manufacturers, telecom operators and leading app publishers to drive innovation in mobile user acquisition and retention solutions.
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