Asana (ASAN) Stock Price, News & Analysis

Company Overview

Asana, Inc. (NYSE: ASAN) is a leading provider of work management and collaboration software designed to help teams organize, track and manage their work. Founded in 2008 by Dustin Moskovitz and Justin Rosenstein, Asana’s platform enables users to create projects, assign tasks, set deadlines and visualize progress across diverse workflows. The company’s cloud-based solution includes customizable project templates, timeline views, boards and automated rules that streamline routine processes and reduce manual effort.

Built for both small teams and large enterprises, Asana supports integrations with a wide array of third-party applications, including communication tools, file-sharing services and DevOps platforms. This extensibility allows organizations to centralize project updates, coordinate across functional groups and maintain visibility into interdependent tasks. Key industries served span technology, marketing, healthcare, finance and professional services, with users located in North America, Europe, Asia-Pacific and beyond.

Since its direct listing on the New York Stock Exchange in 2020, Asana has continued to enhance its ecosystem with features such as workload management, advanced reporting and enterprise-grade security. The company operates global offices in major business hubs, including San Francisco, New York, Dublin and Singapore, supporting a multinational customer base and localized sales, support and consulting teams.

Led by co-founder and CEO Dustin Moskovitz, Asana’s executive team combines expertise in software development, product design and enterprise sales. The company remains focused on its mission to help humanity thrive by enabling teams to work together effortlessly, continually investing in innovation to meet the evolving needs of remote and hybrid work environments.

Key Stats

• Today's Range: $13.52 to $14.43
• 50-Day Range: $12.80 to $15.20
• 52-Week Range: $11.58 to $27.77
• Volume: 2.34 million shs
• Average Volume: 3.62 million shs
• Market Capitalization: $3.36 billion
• P/E Ratio: N/A
• Dividend Yield: N/A
• Price Target: $16.10
• Consensus Rating: Hold

Asana Stock Analysis - MarketRank™

Asana scored higher than 45% of companies evaluated by MarketBeat, and ranked 425th out of 669 stocks in the computer and technology sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 3.0 / 5
• Analyst Rating: Hold

Consensus Rating

Asana has received a consensus rating of Hold. The company's average rating score is 2.06, and is based on 4 buy ratings, 7 hold ratings, and 5 sell ratings.

Upside Potential

Asana has a consensus price target of $16.10, representing about 14.8% upside from its current price of $14.03.

Amount of Analyst Coverage

Asana has only been the subject of 4 research reports in the past 90 days.

Earnings and Valuation

• Score: 0.6 / 5
• Proj. Earnings Growth: Growing

Earnings Growth

Earnings for Asana are expected to grow in the coming year, from ($1.09) to ($0.96) per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of Asana is -15.75, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Earnings Ratio vs. Sector

The P/E ratio of Asana is -15.75, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Book Value per Share Ratio

Asana has a P/B Ratio of 14.31. P/B Ratios above 3 indicate that a company could be overvalued with respect to its assets and liabilities.

Short Interest

• Score: 3.0 / 5
• Short Interest Level: Healthy

Percentage of Shares Shorted

17.86% of the float of Asana has been sold short.

Short Interest Ratio / Days to Cover

Asana has a short interest ratio ("days to cover") of 3.9, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in Asana has recently decreased by 1.77%, indicating that investor sentiment is improving.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

Asana does not currently pay a dividend.

Dividend Growth

Asana does not have a long track record of dividend growth.

Sustainability and ESG

• Score: N/A
• Environmental Score: N/A

Percentage of Shares Shorted

17.86% of the float of Asana has been sold short.

Short Interest Ratio / Days to Cover

Asana has a short interest ratio ("days to cover") of 3.9, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in Asana has recently decreased by 1.77%, indicating that investor sentiment is improving.

News and Social Media

• Score: 2.4 / 5
• News Sentiment: 0.39

News Sentiment

Asana has a news sentiment score of 0.39. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a lower news sentiment than the 0.74 average news sentiment score of Computer and Technology companies.

News Coverage This Week

MarketBeat has tracked 16 news articles for Asana this week, compared to 14 articles on an average week.

Search Interest

Only 15 people have searched for ASAN on MarketBeat in the last 30 days. This is a decrease of -55% compared to the previous 30 days.

MarketBeat Follows

10 people have added Asana to their MarketBeat watchlist in the last 30 days. This is an increase of 43% compared to the previous 30 days.

Company Ownership

• Score: 2.5 / 5
• Insider Trading: Balanced

Insider Buying vs. Insider Selling

In the past three months, Asana insiders have sold just slightly more of their company's stock than they have bought. Specifically, they have bought $62,108,432.00 in company stock and sold $73,942,035.00 in company stock. It is common for insiders to sell company stock at intervals simply to diversify their holdings.

Percentage Held by Insiders

61.28% of the stock of Asana is held by insiders. A high percentage of insider ownership can be a sign of company health.

Percentage Held by Institutions

Only 26.21% of the stock of Asana is held by institutions.

ASAN Stock Analysis - Frequently Asked Questions

How have ASAN shares performed this year?

Asana's stock was trading at $20.27 at the beginning of the year. Since then, ASAN shares have decreased by 30.8% and is now trading at $14.0250.

How were Asana's earnings last quarter?

Asana, Inc. (NYSE:ASAN) posted its quarterly earnings data on Wednesday, September, 3rd. The company reported ($0.20) earnings per share (EPS) for the quarter, missing the consensus estimate of $0.05 by $0.25. The firm's revenue for the quarter was up 9.9% on a year-over-year basis.
Read the conference call transcript.

Is Asana buying back stock?

Asana's Board of Directors initiated a share buyback plan on Thursday, June 20th 2024, which authorizes the company to buy back $150,000,000 in outstanding shares, according to EventVestor. This means that the company could purchase up to 5.6% of its shares through open market purchases. Shares buyback plans are generally an indication that the company's leadership believes its stock is undervalued.

When did Asana IPO?

Asana (ASAN) raised $0 in an IPO on Wednesday, September 30th 2020. The company issued 30,000,000 shares at a price of $0.00 per share. None acted as the underwriter for the IPO.

Who are Asana's major shareholders?

Top institutional shareholders of Asana include Voya Investment Management LLC (2.08%) and Catalyst Private Wealth LLC (0.02%). Insiders that own company stock include Dustin A Moskovitz, Justin Rosenstein, Sonalee Elizabeth Parekh, Tim M Wan, Anne Raimondi, Eleanor B Lacey and Lorrie M Norrington.
View institutional ownership trends.

How do I buy shares of Asana?

Shares of ASAN stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

What other stocks do shareholders of Asana own?

Based on aggregate information from My MarketBeat watchlists, some other companies that Asana investors own include NVIDIA (NVDA), CrowdStrike (CRWD), Meta Platforms (META), Advanced Micro Devices (AMD), Tesla (TSLA) and

Company Calendar

• Last Earnings: 9/03/2025
• Today: 10/13/2025
• Next Earnings (Estimated): 12/04/2025
• Fiscal Year End: 1/31/2026

Industry, Sector and Symbol

• Stock Exchange: NYSE
• Sector: Computer and Technology
• Industry: INTERNET SOFTWARE
• Sub-Industry: Computer Software
• Current Symbol: NYSE:ASAN
• CIK: 1477720
• Web: www.asana.com
• Phone: 415-525-3888
• Fax: N/A
• Employees: 1,819
• Year Founded: 2008

Price Target and Rating

• Average Price Target for Asana: $16.10
• High Price Target: $22.00
• Low Price Target: $10.00
• Potential Upside/Downside: +18.5%
• Consensus Rating: Hold
• Rating Score (0-4): 2.06
• Research Coverage: 17 Analysts

Profitability

• EPS (Trailing Twelve Months): ($0.89)
• Trailing P/E Ratio: N/A
• Forward P/E Ratio: N/A
• P/E Growth: N/A
• Net Income: -$255.54 million
• Net Margins: -27.50%
• Pretax Margin: -26.82%
• Return on Equity: -83.88%
• Return on Assets: -22.07%

Debt

• Debt-to-Equity Ratio: 0.16
• Current Ratio: 1.41
• Quick Ratio: 1.41

Sales & Book Value

• Annual Sales: $723.88 million
• Price / Sales: 4.43
• Cash Flow: N/A
• Price / Cash Flow: N/A
• Book Value: $0.98 per share
• Price / Book: 13.86

Miscellaneous

• Outstanding Shares: 236,250,000
• Free Float: 91,475,000
• Market Cap: $3.21 billion
• Optionable: Optionable
• Beta: 1.11