Baozun (NASDAQ:BZUN) Share Price Crosses Above 50-Day Moving Average - Here's Why

Key Points

• Baozun crossed above its 50-day moving average, with the 50-day MA at $2.54, the stock trading as high as $2.86 and last at $2.77 on volume of 243,716 shares.
• Heavy insider buying: insiders purchased 207,092 shares worth $536,882 over the past three months (including buys by Junhua Wu and CEO Wenbin Qiu), and now own about 59.2% of the company.
• Analyst sentiment is weak — the stock carries an average rating of "Reduce" (one Hold and one Sell), while the company has a market cap of $160.24 million and a negative P/E of -4.78.

Baozun Inc. (NASDAQ:BZUN - Get Free Report) crossed above its fifty day moving average during trading on Wednesday . The stock has a fifty day moving average of $2.54 and traded as high as $2.86. Baozun shares last traded at $2.77, with a volume of 243,716 shares changing hands.

Analysts Set New Price Targets

A number of equities research analysts recently weighed in on the stock. Zacks Research upgraded shares of Baozun to a "hold" rating in a report on Wednesday, February 18th. Weiss Ratings reiterated a "sell (d-)" rating on shares of Baozun in a research note on Monday, April 20th. One equities research analyst has rated the stock with a Hold rating and one has issued a Sell rating to the stock. Based on data from MarketBeat.com, the stock currently has an average rating of "Reduce".

Baozun Stock Performance

The firm has a market capitalization of $160.24 million, a P/E ratio of -4.78 and a beta of 0.52. The firm has a 50 day simple moving average of $2.54 and a two-hundred day simple moving average of $2.78.

Insider Transactions at Baozun

In other news, insider Junhua Wu bought 30,886 shares of the company's stock in a transaction on Wednesday, April 8th. The shares were purchased at an average price of $2.54 per share, with a total value of $78,450.44. Following the transaction, the insider directly owned 122,314 shares in the company, valued at $310,677.56. This represents a 33.78% increase in their ownership of the stock. The purchase was disclosed in a filing with the Securities & Exchange Commission, which is accessible through the SEC website. Also, CEO Wenbin Qiu bought 17,500 shares of the business's stock in a transaction dated Thursday, April 16th. The stock was acquired at an average price of $2.84 per share, for a total transaction of $49,700.00. Following the purchase, the chief executive officer directly owned 1,417,872 shares in the company, valued at approximately $4,026,756.48. The trade was a 1.25% increase in their ownership of the stock. The disclosure for this purchase is available in the SEC filing. Insiders have purchased 207,092 shares of company stock worth $536,882 over the last three months. 59.20% of the stock is owned by insiders.

Institutional Trading of Baozun

Hedge funds have recently bought and sold shares of the business. Northwestern Mutual Wealth Management Co. boosted its position in Baozun by 75,465,800.0% in the fourth quarter. Northwestern Mutual Wealth Management Co. now owns 754,659 shares of the technology company's stock worth $2,007,000 after purchasing an additional 754,658 shares during the last quarter. Millennium Management LLC increased its position in shares of Baozun by 579.9% during the 4th quarter. Millennium Management LLC now owns 144,052 shares of the technology company's stock valued at $383,000 after purchasing an additional 122,865 shares during the last quarter. Schroder Investment Management Group raised its stake in shares of Baozun by 4.9% during the 4th quarter. Schroder Investment Management Group now owns 2,414,558 shares of the technology company's stock worth $6,423,000 after purchasing an additional 113,058 shares during the period. Bank of America Corp DE raised its stake in shares of Baozun by 346.5% during the 3rd quarter. Bank of America Corp DE now owns 125,165 shares of the technology company's stock worth $507,000 after purchasing an additional 97,134 shares during the period. Finally, XTX Topco Ltd purchased a new position in shares of Baozun in the 4th quarter worth about $219,000. 47.29% of the stock is currently owned by institutional investors.

About Baozun

Baozun Inc is a leading pure-play e-commerce solutions provider based in Shanghai, China. The company specializes in helping global and domestic brands establish and manage their online stores across major Chinese platforms, including Tmall, JD.com, and WeChat. By offering a one-stop service model, Baozun enables brand owners to outsource the complexities of digital retail operations and focus on product development and customer engagement.

The company's suite of services encompasses store design and setup, digital marketing and promotion, technology integration, order fulfillment, warehousing and logistics, customer care, and data analytics.

This instant news alert was generated by narrative science technology and financial data from MarketBeat in order to provide readers with the fastest reporting and unbiased coverage. Please send any questions or comments about this story to contact@marketbeat.com.